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up close and personal THE POSH FAIRY: JOUMANA SOUFI By bazaar staff

Joumana Soufi knows what it means to take a leap of faith in the pursuit of self-contentment. From a high-powered career in marketing, to a full time fashion blog that’s evolved into one of the most coveted online spaces for fashion news and updates, and now a fashion and image consultancy, she considers her journey as one of life’s simple decisions. Joumana decided to let inspiration take over. Upon dedicating her time to blog about her many passions, especially fashion, art and photography, The Side Talk, grew into one of the most prominent fashion blogs in Kuwait and the region. She may attribute her success to the consecutive effort of taking baby steps, yet Joumana’s personable nature, open spirit and constant search for creativity further defined her style, giving thesidetalk. com an unprecedented edge. We finally got to see the person behind those addictively stylish posts, as she consults with her favorite brands rather than simply post about them. This drove her towards creating The Posh Fairy, a styling and image consultancy that transforms your look from head to toe. She comments, “The Posh Fairy started as a fantasy, a day dream while walking in the mall and observing outfits. I started reading and researching the idea, taking a course only to fall in love further and enroll in another one. It’s a non-stop, fast-paced industry that never sleeps!” One might jump to the conclusion that this lady has the easiest job in the world, yet it’s actually very challenging. She adds, “It needs deep observation of the person’s physical and personal character aspects to achieve an outcome that satisfies the stylist and the shopper at the same time. The most exciting part for me is the first meeting with the client; moving from not knowing what to expect into actually forming a vision!” As a blogger-turned-top stylist/personal shopper, Joumana wishes to expand The Posh Fairy as a fullyfledged company that serves as a complete makeover destination for women and men who need to supercharge their style attitude.

bazaar questionnaire: What is your idea of perfect happiness? Happiness is a state of mind. You could have everything you want and be miserable, and on the contrary, you could be happy even if things aren’t going their best for you. To me, the perfect idea of happiness is family, success, and love; put together, this is one hell of combination! The secret to having it all is knowing that you already do. What is your greatest fear? I have one too many fears: heights, darkness, small 26

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bazaar magazine March 2013  

It's Spring again! Just in time for that perfect change in weather, we bring you the complete March issue for your enjoyment. With your favo...

bazaar magazine March 2013  

It's Spring again! Just in time for that perfect change in weather, we bring you the complete March issue for your enjoyment. With your favo...