bazaar March 2015

Page 116

bazaar checks it out STP/ARMOR ALL AWARDS AUTO1 Accessories division the best sales performance for 2014 Armored AutoGroup Inc (AAG) which owns STP and Armor All, the world’s number one automotive fuel and performance additives and protectants, or simply put, one of the best car care brands, awarded Kuwait’s AUTO1 – Accessories Division with the Sales Performance Award for 2014. The award was presented to Mr. Ali Hassan - General Manager of AUTO – Accessories by Mr. Ian Doherty, Senior Vice President & Managing Director EMEA of AAG, UK, while visiting Kuwait along with Mr. Peter Coleman – Marketing Manager AAG, UK and Mr. Robert Pearce of GDT Group of Companies, Dubai. Present on the occasion was also Mr. Hani Ahmed – Retail Manager of AUTO1 Accessories. Mr. Hassan stated that at AUTO1 they are as committed as ever in ensuring STP and Armor All remains the most preferred brand in their respective automotive categories through innovative sales offers and proactive customer service. It is an honor for AUTO1 to be associated with STP, as they get ready to put to test the world’s fastest land speed car (1000 miles per hour) ever built on the face of the earth – the BLOODHOUND SSC project. During the presentations, the AAG team revealed multiple new products that are scheduled to be released in 2015 starting with fragrant infused protectants, new freshness protection containers and paint protection waxes.

BASF UNVEILS MASTER BUILDERS SOLUTIONS IN KUWAIT BASF, the leading supplier of construction chemicals in the GCC, invited more than 300 customers for the official presentation of its Master Builders Solutions brand in Kuwait. The gala dinner took place on 10 December, 2014 at Holiday Inn Hotel in Salimya, Kuwait. The event was the first of its kind in the construction industry, and drew the participation of key company representatives and customers, as well as of Basil Al Maousherji, Executive Director of Arabi Company – BASF’s official distributor in Kuwait. In addition, Julian Pritchard, General Manager, BASF Construction Chemicals UAE LLC, graced the launch to highlight the brand values and benefits of Master Builders Solutions. BASF also presented tiling and screeds solutions, along with other technologies such as admixture systems, construction systems, and waterproofing and flooring solutions. During the event, BASF video streamed its most recent projects in construction, including Amiri Airport, Boubyan Sea Port Bridge, Radisson Blu Hotel Renovation and Sabah Al Ahmad Sea City Project.

BOOTS – CARING FOR YOU, ALL YEAR LONG The New Year is the perfect time to embrace a brand new health and wellbeing regime. At Boots they have the products and expertise to make it easy for you to keep that positive New Year feeling going all year long. Whether it’s refreshing your skincare regime, taking steps toward a healthier lifestyle, or committing to looking after your hair and body better, now is the time to make it happen: Boots Dermocare Anti-Ageing Collagen Gel Plus helps reduce the appearance of fine lines and wrinkles within just four weeks. It cleverly uses a combination of ingredients known to help improve the elasticity and firmness of skin, whilst also providing moisturizing benefits. Their Botanics Hydrating Day Cream SPF15 ALL BRIGHT brightens and protects. It hydrates for 24 hours, and it’s enriched with brightening Hibiscus. Dual texture is the trend for hair in 2015 – mixing textures has made a real statement on the catwalk but can be a little extreme for every day. Soften the look by keeping the root area smooth and adding waves or a disheveled texture to the mid-lengths and ends. The easiest way to do this is by blow drying your hair using a large round brush to smooth and then using a large barreled tong to add the waves. Wind sections of hair around the tong from eye level down, not from the root, and remember the larger the section the looser the wave. Finish with a product to smooth and add shine such as Mark Hill MiracOILicious Moroccan Argan Oil, apply to your hands and then rub sections of hair between your palms to give a more disheveled texture.

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