Bay Street Bull Summer 2018 | Chris Wylie

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Tech Iceland Innovates

Travel Haute Hotels


Design Art Mogul

Culture A Word on Sleep

Business Legalizing Cannabis




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Summer 2018


































Chris Wylie Whistleblower



From inspiring politicians and record-breaking athletes to business titans and female founders, our Power 50 guide showcases the major influences shaping Canada now.

LU M I N O R S U B M E R S I B L E 1 9 50 CA R B OT EC H T M 3 D AYS A U TO M AT I C - 4 7 M M ( R E F. 6 1 6 )




14 24 The Report


14 High Design

24 Ice Age

Legalization is almost here, and things are already changing in a major way. Say goodbye to the usual tropes and introduce yourself to a new world of cannabis that focuses on high-quality and elevated experiences.

17 Surf’s Up

Believe it or not, Canada boasts a vibrant surf culture that showcases the geographic diversity of our country. Here are a few places where we’re catching waves.

Business 26 Opinion: Legalizing Cannabis

Canada’s opening up of the cannabis market will be a major game-changer - it just won’t happen on July 1. Here’s why that’s a good thing.

How a closely-linked national gene pool helped Iceland become a leader in biotech innovation.


Culture 30 A Word on Sleep

We know it’s good for us, so why are so many Canadians lacking proper sleep? We take a look at the implications, and the businesses that are trying to help us get some zzz’s.

Travel 70 Haute Hotels

From furniture to cars, fashion companies have been busy diversifying their portfolio of offerings. So, a foray into hospitality should be no surprise, especially when it comes to these stunning hotels.

17 05 06 08 74 75 76

Contributors Editor’s Letter Events Where to Take Your Clients What to Get Your Clients Exit Interview



Antonio Olmos is an editorial and portrait photographer based in London, UK. Antonio has traveled across 79 countries covering issues dealing with conflict, human rights and the environment. Antonio was born in Mexicali, Mexico. His work has been published in newspapers and magazines around the world and is the recipient of a first place award in People in The News Category of the 2001 World Press Awards.

Renee Sylvestre-Williams is a journalist and owner of Invite Content. Renee covers finance, business and lifestyle and her work has been published in the Globe and Mail, CIM Mining Magazine and Canadian Living. She has worked with Canadian and US brands.

Popi Bowman writes about many topics, but one of her guilty pleasures is horsepower. She was the editor of Audi and Volkswagen’s custom publications in Canada for two years, and while living in the U.S. she worked at popular magazines such as Motor Trend and Nylon; her articles have also appeared in the National Post, Marie Claire, Azure and others.

Miroslav Tomoski is a writer with a focus on the cross section between culture and politics. In pursuing this fascination he has navigated both sides of the press pool, working for local and national campaigns and covering them as a journalist. When he is not on the road he spends his time in a quiet lake town just outside of Detroit.

John Fowler is the CEO of The Supreme Cannabis Company Inc. He has spent over a decade in the medical cannabis sector as a cultivator, patient rights advocate, and attorney. In 2013 John founded 7ACRES with a vision to build a company based on a passion for producing great cannabis, and to share that vision with the world. Today, 7ACRES is one of Canada’s leading cannabis cultivators and is embarking on a simple mission to cultivate great cannabis on a commercial scale.

Chris Metler is routinely contracted by North America’s most influential content generators. With bylines in VICE and fellow premier titles, his creativity plays an integral role in the current rebrand of – a dynamic hub which harnesses the cross-platform potential of the Canadian media titan’s television and radio broadcasting, sports, publishing and digital brands.




Power Up

Publisher David King Editor-in-Chief Creative Director Lance Chung

In our annual Power 50 issue, we set out to ask ourselves what power might mean to Canadians. Now in its fourth iteration, this year’s guide features a collection of the major influences – the people, the companies, the ideas, the movements – that are shaping our nation and influencing change. Our cover feature on Cambridge Analytica whistleblower, Chris Wylie, reveals a type of dangerous power that showcased one company’s ability to sway the belief systems and values of entire populations to influence political outcomes. Wylie, a Canadian, was a catalyst to change that revealed the fragility and vulnerability of democracy in a technology-driven era. Sometimes power can also mean using one’s influence to affect positive change. We sat down with the Honourable Navdeep Bains, Canada’s Minister of Innovation, Science and Economic Development, to talk about his efforts in implementing federal policy that would set a mandate for adding more diversity in the boardroom amongst decisionmakers. Olivia Nuamah, executive director of Pride Toronto, was also a welcome addition to the guide for her efforts in mending the LGBTQA+ community in its relationship with Black Lives Matter and, most recently, the police force. In other instances, power is more about how we come to understand ourselves. By any measure, winning gold at the Olympics on behalf of your country would epitomize the very notion of power in its purest form. But for Eric Radford, stepping onto the podium as the first openly gay athlete to win the medal at a Winter Games symbolized so much more. It showcased courage and a harnessing of both self-identity and discipline, but also revealed a beacon of hope that will no doubt pave the way for athletes and non-athletes, alike. Through this very issue that you hold in your hands now, our mission was twofold: to display the many, many reasons that Canada has to be proud, and perhaps most importantly, encourage a dialogue around what we value and consider a force of influence. As always, we hope you walk away with new perspectives that will aid you in your own journey to attaining power, whatever that may mean to you.

Lance Chung Editor-in-Chief and Creative Director @mrlancechung 6 BAYSTBULL.COM SUMMER 2018

Art Direction & Design Sali Tabacchi Inc. Advertising and Partnerships Sheldon Cooper Online Editor Christina Gonzales Digital Manager Ross Dias Proofreader Angeline Mair Contributing Photographers Francisco Garcia Antonio Olmos Contributing Writers Popi Bowman Pasquale Casullo Erica Cupido Brian D’Souza John Fowler Christopher Metler Christopher Penrose Renee Sylvestre-Williams Miroslav Tomoski Contributing Illustrators Dale Crosby Close Jennifer Fryer Interns Ed Hitchins Jordana Colomby Bay Street Bull Head Office Suite 302 183 Bathurst Street West Toronto, Ontario M5T 2R7 Canada Subscriptions & Inquiries

Canada Post: send address changes to Suite 302, 183 Bathurst Street West, Toronto, Ontario M5T 2R7 Canada. Publications Mail Product Sales Agreement No. 43529073. Printed in Canada by Renaissance Printing Inc.


What does “power” mean to you? Is it about acquiring vast sums of money? Or the ability to make people think differently; to influence a change in behaviour in an individual, or a collective ripple in a group of people? Maybe it’s about having a voice, and an audience that actually listens to you. Or perhaps it is something as simple (and complicated) as self-actualization; to fully come into and master one’s own identity. I may not have recognized it at the time, but growing up, this idea of defining power was something that I was constantly surrounded by. As a child of immigrant parents, I often felt like we had to speak louder to be heard, and work harder to be seen. As a young person trying desperately to understand his sexuality, all I longed for was to fit in and have clarity in mind. Growing up was a constant tug-of-war of managing different identities that vied for acknowledgement from society. To me, “power” was about yielding influence via my peers as many often strive for in their formative years, but it was also an unconscious yearning for acceptance (and self-acceptance) as both a visible and sexual minority. No doubt, these were crucial experiences that informed my perspectives and ultimately shaped me into the person that I am today.


Bay Street Bull Celebrates 30x30


No doubt the kick-off party of the season, Bay Street Bull hosted its 30x30 celebration where more than 400 of the magazine’s friends, readers, and partners gathered at Toronto’s Yorkville Village to honour Canada’s best in business, technology, and culture. Luxury full-service events and experiential marketing team, The Concierge Club, beautifully transformed the space to emulate an elegant park setting, complete with cherry blossom trees, furniture from Detailz, flower arrangements, and an ethereal floral art installation from Life in Flowers that cascaded from the ceiling. Upon arrival, guests were greeted by a white Volvo XC60, where they were invited to hop in and explore its features. With the weather warming up, attendees were kept hydrated with Hennessy cocktails and Peroni beer, as well as FLOW Water and Georgian Bay Spirit Co.’s Gin and Vodka smashes. McEwan Group’s ONE restaurant and Cheese Boutique kept the party sustained with chicken-liver-mousse crostinis and a decadent cheese board, as well as a mouth-watering ceviche from STK steakhouse. With audio-visual assistance from the team at EPIQ Vision, DJ Karim Olen Ash kept guests dancing as video footage was projected on the walls. Highlights from the evening included a saxophone player, as well as a 180-degree photo booth from SO PRO Studio. Most of all, guests were able to walk away with new friends and business opportunities – a signature sign of a Bay Street Bull event.




Canada’s Night of Fashion

For the Fairmont Le Château Frontenac, becoming an official LOUIS XIII Fortress is no small feat. The luxury cognac brand bestows the coveted global designation on only a select few establishments that can properly share the heritage and craftsmanship of the spirit. Bay Street Bull joined Canadian brand director, Olivia Tran, for the special ceremony at the newly-minted Fortress, where patrons can now expect to find a rare Jeroboam 3-litre bottle on display.

On April 20, 2018, the Fairmont Royal York Hotel hosted the 5th annual Canadian Arts & Fashion Awards (CAFAs). Hosted by Joe Zee, the event honoured emerging fashion leaders and payed tribute to prominent figures in the Canadian fashion industry. Canadian brand, The Aldo Group, received this year’s Outstanding Achievement Award while Celine Dion took home the 2018 International Style Icon Award. Notable attendees included: Suzanne Rogers, Sylvia Mantella, Nadja Swarovski, Evan McKie, and more.


How to Build A Fortress


Armani Takes Flight


Giorgio Armani’s latest fragrance, Acqua di Giò Absolu, celebrates nature through the marriage of wood and water – elements that symbolize Canada’s iconic landscape. To celebrate the launch, Bay Street Bull joined Armani in Mont-Tremblant, Quebec, to learn more about the scent and its connection to the elements, and partook in various experiences, which included: a visit to the Spa Scandinave, relaxing villa getaway, and a private helicopter ride over the Laurentian mountains.



The Panel We’re all about finding new ways to enhance our day-to-day lives. Whether a podcast or productivity tracker, in this ongoing series, we ask our rotating panel of experts which apps they’re using to up their game.

Hilary MacMillan

Matei Olaru

Shehan De Silva

Kristen Wood

Cedric Mathieu

Designer, Hilary MacMillan “Evernote is a must-have for me because I’m either in meetings where I need to keep notes, jotting down inspiration I see on a whim, collecting business cards that I know I’ll inevitably lose (you can scan them in), or needing to add to my to-do lists. Evernote is basically a virtual notebook I always have with me because I never forget my iPhone but I always forget a notebook. Everything syncs up and is available across all my devices and searchable within the app so I’m not forgetting when I need to order 54 14" black zippers.”

CEO, Lift & Co. “Working in the rapidly growing and continually evolving cannabis industry puts a premium on time, especially as Canada ramps up for recreational legalization. I’m very conscious of not wasting time, so when I finally get a few hours at my desk I love the Focus Keeper app by Limepresso. There are a lot of apps out there based on the Pomodoro Technique of time management, but Focus Keeper for me is the simplest and most effective – and the interface is beautiful. It keeps me honed in on the task at hand so I’m able to amplify my productivity. And if my phone dies, I have a couple of hourglasses on my desk as a backup!”

Founder, Lost Craft Beer “We recently implemented the Zoho CRM app at Lost Craft. It’s a great sales management tool. After growing our team to 15 people and with over 1,000 points of distribution, Zoho has been instrumental in improving the efficiency and effectiveness of our sales team. It allows us to track and manage the entire sales process from lead to acquired customer. For startups operating on lean budgets, Zoho is great platform and we saw immediate results from its implementation.”

CEO, THE TEN SPOT “Wrike is by far my favourite app right now! Our Ten Spot head office team works remotely and Wrike has allowed for full project management and collaboration across all that we do. As CEO, I’m always on the run traveling between meetings and business trips. With Wrike, I am able to easily access the status of projects while on-the-go. This is hyper important as we open various new locations and work through growth projects (all simultaneously); it requires collaboration from all team members daily to get things done. It’s super easy to assign tasks to one another, share and collaborate on projects while reducing the number of meetings.

Canadian Director, TURO “The one app on my phone that I couldn’t live without is Domo. It is a new-gen business intelligence solution that we use at Turo – it plugs into any data source you can think of to visualize your business in real-time: revenue, traffic, marketing spend, etc. It allows me to keep an eye on the business at all times and identify issues or opportunities as they arise, even when I’m on the go.”




High Design

1 Vetements Grinder Necklace Functional fashion is on the rise in the cannabis industry and Zürich-based Vetements is jumping on the trend. Available in both gold and silver colourways, the necklace also features a monogram design and functional grinder. It’s a bold addition to any outfit, and will keep you prepared wherever you go. $1135

The cannabis takeover is upon us. And with that, a departure from the stereotypes traditionally associated with its culture – one that focuses on beautiful design and high-quality materials for the discerning consumer in search of an elevated experience.

2 CANNADOR Humidor Store cannabis in style with the beautifully crafted 4-Strain Cannador (with nook). The solid wood mahogany interior holds up to 28g in four separate and sealed glass containers, keeping herbs fresh and smells contained. Boxes come in a matte-finish cherry or walnut with the option of a high-tech upgrade, where customers can incorporate a Bluetooth-enabled hydrometer that will notify them if the temperature inside isn’t optimal. $315


3 Concrete Cat Ashtray Who knew concrete could be applied so beautifully? Edmonton-based Concrete Cat offers a collection of over a dozen incense and ashtrays all made from the industrial material. These trays aren’t just a necessity, they’re a focal point in the room. The






brand is all about colour and pattern, each item featuring a unique marbled design in a wide range of hues. No need to hide your ashtray when guests are over – this one’s a showpiece. $130 4 Castor Voong With legalization near, cannabis consumers want functional pieces that fit into the aesthetic of their home. The Voong by Toronto-based design firm, Castor, doubles as both paraphernalia and a sculptural work of art that will enhance any living space. Available in black or white porcelain, it also features a brass bowl and a powder-coated finish on the outside to add to its charm. $335, available at Tokyo Smoke. 5 Van der Pop Poppins Stash Bag Named after the beloved Mary Poppins, the Poppins Stash Bag is a minimalistic vessel that will keep all your supplies safe and organized. The refined bag is stocked with security features, such as a 3-digit and keyed lock, a waterproof and smell-proof zipper, and faux leather interior to clean oil leaks. Made of Italian leather, the bag is available in black, white, cobalt and camel, and easily doubles as a clutch that you can bring on a night out. $370, available at Tokyo Smoke.

6 Boy Smells Kush Candle Boy Smells is expanding the realm of cannabis products with a line of infused candles. Their KUSH candle embraces the smell of cannabis along with complimentary scents like suede, white musk, tulip, and amber. The beeswax and coconut wax blend is a balanced mix of floral and herbal aromas that will subtly fill the room. $50

8 PAX 3 Vapourizer The newest addition from PAX’s arsenal of products is an all-in-one, must-have for vaporizing dry herbs and extracts. Features include over 60 temperature settings, bluetooth-enabled technology, 22-second best-in-class heat up, and an extended battery life. Customers can also customize their PAX 3 design by choosing from a selection of four classic colours and two types of finish. $260

7 LEVO Oil Infuser Oil infusion has been around since the beginning of time, being applied to everything from medicine to food thanks to its health benefits. Within a modern, home context, though, it can be messy, expensive, and drastically reduce quality if done improperly. LEVO is revolutionizing the whole process. The first market-ready product that allows people to infuse their own oil and butter with ease, the handy device does all the work for you. Choose your strain, strength, and ingredients, and LEVO does the rest. $250

9 BEBOE Pastilles Tattoo artist, Scott Campbell, created Beboe with both his grandmother and the sophisticated cannabis consumer in mind. After his mother was diagnosed with cancer, Campbell’s grandmother would bring over brownies for the kids and a separate batch for his mother. Little did he know his mother’s brownies had a secret ingredient: cannabis. Co-founder Clement Kwan calls their pastilles “the cold pressed juice of weed.” They’re completely vegan and made will all-natural ingredients, such as golden delicious apple and organic powdered black currant. $25








GDP We believe in supporting Canadian products. Not for the sake of it, but because our nation boasts some of the most top-notch brands and designers in the world. Here, our regular roundup of Glorious Domestic Products.




1 ILIA Cucumber Water Stick Beauty ingredients should be simple, clear and easy to understand; that’s what ILIA believes. Born and raised in Vancouver, Sasha Plasvic founded ILIA Beauty with a West Coast philosophy in mind. They focus on sustainable products made from pure ingredients that customers can actually read. They’re effective, too. Take ILIA’s cucumber water stick, which tones, hydrates, and refreshes the skin with its fresh blend of cucumber pulp, aloe extract, and chicory roots. $42


2 Bather Trunks Fashionable bathing suits are hard to come by, especially for men. Bather was founded in Toronto in 2013 with a unique goal in mind: bringing streetwear and beachwear together. The swim trunks are made to be comfortable and flattering, all while pulling inspiration from the beach and streets of Toronto. Consider it an injection of charm and personality to a summer staple that we can’t wait to use. $95 3 Cartel Footwear Nothing represents Montreal style better than something sleek and chic. Cartel hits all of those criteria. The Canadian footwear brand aims to produce beautiful shoes made from quality materials. Their wide range of leather slides are classic but unique, with pops of metallics and texture to give each pair its own character. We’re digging these leather slides as a summer essential. $120 4 Taikan Duffle Simple silhouettes define Vancouver-based bag company, Taikan. The name is pronounced “taken” meaning “to carry or bring with one.” Their totes, backpacks, and belted bags are simplicity at its core. Designed for work, travel, and everything in-between, Taikan wants to be the new standard for the professional on the go. The suede prowler duffle’s exterior pockets and internal compartments make it the ideal carry-on for a weekend getaway or business trip. $530 5 Spirit of York Vodka Toronto has made a name for itself as a lively cultural hub constantly rolling out high-quality products. And Spirit of York honours that status with their premium vodka. Located in the city’s historic distillery district, the brand is meticulous in its grain-to-glass approach, using only 100% Ontariogrown Rye, a specially sourced strain of distiller’s yeast, and water from Springwater, Ontario – known to have some of the purest water in the world. With hints of spice and butter, the vodka is encased in a bottle that could easily double as a crystal vase, should you be in the market for one. $50 for 750 mL 16 BAYSTBULL.COM SUMMER 2018




Surf’s Up Let’s face it, when people are required to wear a coat almost nine months out of the year, surfing isn’t the first thing that comes to mind when thinking of Canada. Surprisingly, our vast nation boasts a vibrant surf culture that offers a diverse array of spots to catch a wave. Here are a few places that you should explore. WRITTEN BY JORDANA COLOMBY




2 3

1 Saint Lawrence River, Montreal Not many rivers in the world wield conditions consistent enough to surf, but on the Saint Lawrence River, the waves are constantly rolling in. River surfing is unlike any other experience you’ll have on Canadian waters. The waves form in a half-pipe shape rather than a traditional slope that you would catch in the ocean, making them easier to catch, but also harder to stay up. 2 Tofino, Vancouver Island The tiny district on the edge of Vancouver Island is known as the surfing capital of Canada – and for good reason. Since the 1970’s, Tofino has been a well-known destination for surfers across North America because of its 35 kilometre stretch of beaches, year-round surfing, and ideal waves. Summer strolls along the shore make it the perfect place to watch the sunset, or better yet, a late-night dip.

3 Lawrencetown Beach, Halifax Ideal for new surfers, Lawrencetown Beach might be one of the best spots to hang ten on the East Coast. While Halifax doesn’t come first to mind when thinking of surfing hubs, it boasts a booming surf culture, including the Nova Scotia Female Mentorship group, which enourages females to get out on the water. Locals suggest heading to the beach in August, when the water is warm and the waves are manageable. For seasoned professionals, you can rent a board from East Coast Surf School or sign up for lessons if you’re new to the sport.

4 Port Renfrew, Vancouver Island Nestled in the heart of the Pacific coast, on the edge of Vancouver Island, Port Renfrew is a hotspot for locals. Here, you can find some of the best waves in the country, and given the temperate West Coast weather, it also makes surfing a year-round sport in spots like Sombrio Beach, Jordan River, and Port San Juan. After a day out on the water, visitors to the area can relax at the nearby Wild Renfrew Lodge. It may not be as well-known as other BC surfing destinations, but its a hidden gem for true adventurers.


P R A DA . C O M



What is OLED and why does it matter to the everyday person? “What’s different about LG OLED is that it allows each individual pixel in your TV to turn on and off. As a result, the screen is able to produce perfect black and infinite contrast.” Jain says, “This means that whatever you choose to watch is reproduced the way it’s meant to be seen.” What does “perfect black” mean in terms of picture quality? “Perfect black output means more vivid and bright colour reproduction. Thanks to perfect black, LG OLED provides stunning contrast which offers deeper, richer colours. LG OLED technology has re-invented how consumers enjoy content at home offering a clear and sharp picture from any angle. How does this translate to the viewing experience?

THE UPGRADE How to navigate the confusing, technical landscape of TV technology WRITTEN BY ED HITCHINS

OLED televisions are now the standard of what defines a great centrepiece for home entertainment, giving more life and definition to a picture than the “tube” televisions of yesteryear. But with invention comes innovation: Just like how flat screens replaced tube televisions, OLED (which stands for Organic Light Emitting Diode) technology has become the measure of excellence in terms of what to buy when looking for a superior viewing experience. But with a landscape of different acronyms and confusing technical jargon, how do you differentiate which is which, and weigh the differences on what is best? Puneet Jain, Director of Marketing for LG Electronics Canada breaks down what makes OLED a must-have for your home.

“Every LG OLED can produce over 21 stops of brightness, compared to just 14 stops for conventional LCD TVs. With a high-contrast and vivid picture, this allows more lifelike images on the screen and gives you the widest viewing angles with no loss of contrast or distortion of colour.” How does LG’s lineup of OLED televisions differ from the rest on the market? “LG has been serving the needs of Canadian customers since 2013, and was the first brand to offer mass production of OLED televisions. LG continues to lead OLED technology innovation by understanding and supporting the viewing needs of consumers. LG’s introduction of the ThinQ AI platform and Alpha processors differentiate us from competitors, giving consumers an enhanced viewing and interactive experience. Our innovations such as the Alpha 9 processor and the ThinQ platform (a smart home hub connected to OLED TVs), both introduced this year, are key differentiators for us. We are committed to providing customers with the best viewing experience that is seamless to access.”



The Concierge Club’s Monica Gomez Beyond her role as the founding director of The Concierge Club, a luxury full-service events and experiential marketing agency, Monica Gomez is also a wife, mother of two, philanthropist, and businessperson. All of that and she still manages to run a growing team of eight with a calm demeanour and can-do attitude, motivating everyone around her to strive for nothing but the best. In our first installment of Female Founders, we sit down with Gomez to discuss her leadership style, finding a balance between motherhood and entrepreneurship, and why successful women in business always maintain a diversified portfolio. WRITTEN BY CHRISTINA GONZALES

ON HER LEADERSHIP STYLE: “I definitely spend a lot of my time inspiring my team; I make sure that the whole team is successful, because if they succeed, then the whole company succeeds. [It’s important to me] to make sure that everyone feels appreciated. Telling your team they’ve done a great job and acknowledging the work that they’ve put in actually makes them work a lot harder. I treat everyone as an equal. Every single job in the company is important, we run a well-oiled machine together.” ON HER INVESTING APPROACH: “The broker I work with, who helps me with my stock portfolio, has been in the business for over 35 years, and the return on my investment portfolio has been over 500% in the past three years. I’m attracted to like-minded individuals, which has led me to invest in fintech companies and real estate in up-and-coming neighbourhoods. One of the key recipes to my success has been working with a broker who has helped me with risk assessment and due diligence. The point is, if you’re going to be successful, you can’t just do one thing; you can’t put all your eggs in one basket. Learning how to invest is as important as running a successful business.” ON THE BALANCE BETWEEN CAREER AND MOTHERHOOD: “As a mom, I would like to be around my kids more, but at the same time, I’m building The Concierge Club. My financial success is for them at the end of the day. I was working from the hospital after I gave birth; I never took maternity leave, and that was my decision. But everyone’s entitled to their own decision. Do whatever feels right for you, and don’t listen to the noise. No matter what, people will have an opinion. If you feel like staying at home and spending time with your kids, do that because that is what’s right for you. If you feel like you want to continue along your career path, then you’re entitled to that too.” ON PRIORITIZING HAPPINESS: “My family is my happiness. Everything else that comes in life is great, like financial success, but money comes and goes. You can have it today, and it can be gone tomorrow. We control our own happiness, so if we focus more on what makes us truly happy as opposed to materialistic things, the world would be a better place.”



A NEW CHAPTER IN THE HISTORY OF THE SUV. IT’S A SEDAN. The 2018 Subaru Legacy. The Sport Utility Sedan. The versatility of All-Wheel Drive, impressive cargo space, but built lower to the ground for improved handling. Some would call it impossible. We call it the Sport Utility Sedan. Learn more at

*MSRP of $24,995 on 2018 Legacy 4dr Sdn 2.5i CVT (JA2 25). MSRP excludes Freight & PDI of $1,650. Taxes, license, registration and insurance are extra. $0 security deposit. Model shown is 2018 Legacy 4dr Sdn 2.5i Limited w/ Eyesight CVT (JA2 LPE) with an MSRP of $33,795. Dealers may sell for less or may have to order or trade. Prices may vary in Quebec. Vehicle shown solely for purposes of illustration, and may not be equipped exactly as shown. See Owner’s Manual for complete details on system operation and limitations. See your local Subaru dealer for details. Legacy and Subaru are registered trademarks.

THE MAVERICK SOCIAL: WHERE SOCIAL CLUB AND RESIDENCES COLLIDE The wide appeal of the traditional social club lies in exclusivity, and its ability to bring together like-minded people. As Toronto embraces social clubs with open arms, it was only a matter of time until the expanding condo market embraced the trend too. Traditionally, condo amenities were a mixed bag of predictable but necessary services that condo dwellers have come to expect: party room, gym, theatre room, and pool. These facilities no longer reflect the lifestyles of residents, so it seems logical that new dwellings, particularly in the downtown core, would begin to think outside of the box to deliver amenities that actually reflect the day-to-day needs of their residents.

Enter Empire Communities, the developer behind King Street West’s newest condominium project, Maverick, who is testing the boundaries of what we should expect from a residential building with the formation of The Maverick Social. This new social club will be available exclusively for Maverick residents, offering a comprehensive calendar of events and a space flexible enough to house a diverse mash-up of lifestyle driven happenings, from art shows to foodie events or cocktail parties. And where better to test out this new venture than King Street West; one of the most desirable addresses for the city-tastemaker in the downtown core.


The Maverick Social will be a sophisticated space for residents to both work and play. Think: Soho House meets WeWork, a place where residents can meet clients or have a cocktail. The experiences will be orchestrated by an on-site Social Architect, who will be responsible for curating events exclusively for Empire Maverick residents once the building is complete. “In addition to in-house resident events, social club members will have access to some of the biggest events and exclusive experiences on the city’s social calendar,” says Sue MacKay, Marketing VP at Empire Communities, “including VIP sports tickets, sold out festivals, exhibits and more.”


As with any new venture, a beta test is required, and the The Maverick Social is currently piloting the social club experience with a succession of invite-only music, film, style, food and cocktail events attended by some of Toronto’s top influencers, tastemakers, and Maverick Original members. The first event, a prohibition-style Speakeasy at King West’s Escobar, complete with authentic telegram invites, back-alley entrances, and crooning jazz classics took place in February, and the second, a private concert in partnership with Universal Music Canada, took place in May. For more information on Empire Maverick and The Maverick Social visit



Gaze into infinity with infinite contrast and perfect black on LG OLED TVs, powered by our exclusive â?ş9 Intelligent Processor.



Ice Age How a closely-linked national gene pool helped Iceland become a leader in biotech innovation WRITTEN BY RENEE SYLVESTRE-WILLIAMS ILLUSTRATION BY DALE CROSBY CLOSE

Cheap flights to Reykjavik, icy vistas, the Blue Lagoon – these are just a few of the images that come to mind when you think of Iceland. With a flying time of less than six hours from Toronto, the country is a known tourist spot for vacationing Canadians, but it’s also a developing hub for life science and biotech research thanks to a unique trait. That’s a far cry from a decade ago when Iceland suffered a massive banking crisis and became the symbol of the 2008 global recession. “Iceland has two things unique to it, but what we thought was a strength, wasn’t,” says Erna Björnsdóttir, manager of Foreign Direct Investment at Promote Iceland. What she’s referring to is the patent and IP environment in Iceland, which allows companies to begin the development and production of drugs before patents expire, thus allowing them to be first to market with the generic version of the drug. Instead, companies were more interested in the DNA of the population and its unique ecosystems. With a population of just 340,000 people who are closely linked genetically, Iceland has DNA samples from nearly all its residents. This DNA bank is the perfect tool for scientists to conduct research on diseases like Alzheimer’s, heart disease and breast cancer, and because most Icelanders can trace their genetics back to one or two ancestors, researchers can track a disease through a family tree. Other key resources for biotech and life science innovation include the country’s ecosystems. Dr. Björn Örvar is the co-founder, CSO & EVP of Research & Innovation at ORF Genetics, a privately-owned biotech company that uses viable green technology for the production of growth factors and other hard-to-produce recombinant proteins. ORF Genetics developed the Orfeus system which uses barley grain as a vehicle for recombinant protein production and produces growth factor or cytokine, which direct functions such as cell growth, differentiation, and proliferation. They used this for stem cell research and in 2008, entered the skin care market with ISOkine and Bioeffect. Dr. Örvar says that his country is a great place for such companies. “Icelanders are innovative and risk takers,” he says. The

With a population of just 340,000 people who are closely linked genetically, Iceland has DNA samples from nearly all its residents.

high level of such innovation and risk is due to the strong start-up community, says Hlynur Gudjonsson, Iceland’s Consul General and Trade Commissioner. “Our corporate taxes are quite low at 20 percent. We have a strong government incentive program for research and development, strong ties to other Nordic countries and Europe, and we have a highly-educated and multilingual workforce.” The small population also has the same consumer patterns as northern Europe, making it the ideal test market for products and pharmaceuticals. Plus all of this is fueled by its cheap geothermal power with nothing wasted. Björnsdóttir says that even heat, a waste byproduct, is used in algae production, which is used for fuel and medical research. Iceland is currently promoting partnerships with with North America. “Science collaboration and cooperation might lead to investment in a couple of years,” says Björnsdóttir. “We’re creating valuable jobs for people.” Tourism is also seeing no signs of slowing down. The country has witnessed a 39 percent increase from 1.3 million in 2015 to 1.8 million in 2016, according to a 2017 study conducted by its tourism board. It also plans on becoming a key provider of cheap, reliable geothemal energy, which will not only power up to eight percent of the world’s electricity, but power the growing biotech, marine and life sciences research sector. With its mixed efforts in tourism and technology, Iceland has proven that the only direction to go from rock-bottom is up. Theirs is a story that continues to be a surprising, yet pleasant, showcase of a small nation with big goals.



30 JUNE 31 JULY 01 AUG 02 Opinion: Legalization won’t happen for July 1 (and that’s not a bad thing.) WRITTEN BY JOHN FOWLER

Legalization is going to happen – it’s just not going to happen for July 1. Canada will be the first G7 country to legalize cannabis, which is a complicated process involving decades of activism, years of consultations, and months of legislative work. Like fine wine (or great cannabis), sometimes it takes time to do something right. In 2015, Canadians provided a clear democratic mandate to legalize cannabis. This was followed with robust consultation at all three levels of government where Canadians nationwide were invited to provide input on what legalization should look like in Canada. Bill C-45, which is known as the Cannabis Act, was introduced in our House of Commons early in 2017 and passed through the required three readings and successful votes by November, at which time the Bill was referred to the Canadian Senate. Today, the Cannabis Act sits with the Canadian senate with a third reading expected in early June. 26 BAYSTBULL.COM SUMMER 2018

Five committees are reviewing the Bill: the social affairs committee, Aboriginal people’s committee, legal and constitutional affairs committee, security and defence committee, and the foreign affairs committee. Responses are expected back May 28, with a deadline for a final vote set for June 7, which would include any amendments proposed by the Senate. Political theatre aside, I believe we will see cannabis legalized in 2018 through the passage of the Cannabis Act. I expect any amendments by the Senate to be minimal, allowing the House of Commons to move quickly to Royal Assent in June. Final regulations to the Cannabis Act should follow shortly thereafter. This is in line with Prime Minister Justin Trudeau’s recent statements confirming the “summer schedule” for legalization. After the Cannabis Act becomes law, our government has stated that eight-to-12 weeks would be provided to provincial, territorial, and municipal governments to complete necessary legislation and regulation to prepare for the sale of adult-use cannabis in Canada. This means a busy summer for legislators and regulators nationwide. Although every day that cannabis remains illegal, Canadians continue to be harmed by prohibition. It is important that provincial, territorial and municipal governments are given time to respond to the final language of the Cannabis Act and its regulations before sales begin this fall. Legalization is an opportunity for Canada to take a position of global leadership in moving

towards more sensible drug policy and create better political, social and economic outcomes for all Canadians. The world is watching and will be judging our successes and failures, as an industry, as we roll out the world’s largest federally regulated, commercial adult-use cannabis marketplace. To be successful, our industry must successfully transition consumers into the legal market. This means the co-ordination of hundreds of businesses, dozens of crown corporations and government agencies, and essentially every government from coast-to-coast. This is a Herculean task to achieve over a few months from today until initial sales this fall, and every day will be critical. While I am certain our industry will be not be perfect on day one, and will require improvement, amendment and evolution over time, I am equally confident in our ability as a nation to come together and achieve a successful launch with the world’s eyes on us. This fall, Canadians will have an opportunity to do something never done before: enter a fully legal retail environment for high-quality, commercially produced cannabis. I, for one, will be proud to walk into a legal cannabis store and I hope my fellow Canadians will feel the same pride, whether they choose to consume cannabis or not. John Fowler is the CEO of The Supreme Cannabis Company Inc. He has spent over a decade in the medical cannabis sector as a cultivator, patient’s rights advocate, and attorney.

Art Mogul Exploring the intersection of culture and art through the lens of luxury jewellery brand, Carrera y Carrera. WRITTEN BY JORDANA COLOMBY

On Marla: Ruedo Collection De Luces pendant and earrings; Bestiary Collection Tiger ring.

In the late 1970’s, Manuel Carrera, great-grandson of Carrera y Carrera founder Saturio Esteban Carrera, created an internationally recognized style for the brand. The focus would be inspired by sculpture, represented through sizable, artistic pieces that would eventually become the pinnacle of jewellery making and craftsmanship. For Carrera, the world was art, and jewellery was the world. Wearing a Carrera y Carrera piece was, and continues to be, a direct translation of his ethos. By the same token, Marla Wasser, founder and Chief Creative Officer of Pursuits Inc., an art-consulting company based out of Toronto, believes art offers a unique perspective that reflects our culture’s many important conversations. Collecting art is about more than just décor, it’s about stepping into an artist’s world and exploring their history, passion, and journey. Wasser has always been passionate about all forms of art, but it wasn’t until she started making personal connections with artists, galleries, dealers and collectors that she realized it could be a career. After 30 years of experience in collecting, Wasser took a leap of faith and started her own business. “I believe art is The most precious thing about art, Wasser one of the says, are the endless ways in which it can be interpreted; the way a piece catches one’s eye, few places left in while the meaning behind it remains a mystery. the world that “It allows for a collector like me to start my own maintains a level artistic journey,” she says. Part of Wasser’s personal artistic journey of purity and includes the marriage of art and fashion. “With truth that art being such a natural progression as part of is incredibly our history, it only makes sense that designers rewarding, are going to incorporate art in their fabrications, construction, and collections.” Art and fashion enriching and are all around us. Think: the 2017-2018 stimulating.” Dior exhibit at the Royal Ontario Museum or Heavenly Bodies: Fashion and the Catholic Imagination-themed MET Gala. “Jewellery is incredibly personal, like fashion, it becomes an extension of your persona when you wear it. I’m drawn to the beautiful way Carrera y Carrera is able to translate art and nature into their original collections. Staying true to the purity of their history and brand, their jewellery embodies passion, creativity, and originality – everything I value in a work of art, to wear and to admire.” Art also sparks conversation about real-world issues. Some of Wasser’s recent favourites include Ai WeiWei’s documentary, Human Flow, which brings light to the current global refugee crisis, and Douglas Coupland’s Tsunami exhibition in Toronto, where he created pieces out of debris that’d washed up on Canadian shorelines after the devastating 2011 tsunami in Japan. “I believe art is one of the few places left in the world that maintains a level of purity and truth that is incredibly rewarding, enriching and stimulating,” Wasser explains. When she launched Pursuits in 2007, her goal was to bring global artists to Canadian clientele. She started researching international galleries to see what kind of relationships they had within Canada, but was shocked to find they had none. Wasser believed global connections would enhance the Canadian art scene, so she decided to do it herself. “Through the artist’s lens, we can be connected to people around the world to hear and understand their stories,” Wasser says.





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Society has a problem with sleep. Our love affair with work-hard-play-hard culture keeps us on later than ever as we increasingly identify with the technology that keeps us connected. Connectivity is productivity, and we’re letting it into bed with us. That’s a big issue, and the truth is, our sleep-deprived lifestyles are making us inefficient. This trend in our culture isn’t exactly news. Greek philosopher, Plato, summed up the go-getter’s seize-the-day approach to sleep in Laws where he tells us that, “when asleep no man is worth anything, any more than if he were dead: on the contrary, every one of us who cares most greatly for life and thought keeps awake as long as possible, only reserving so much time for sleep as his health requires.” We know that sleep is good for our health, so exactly how much can we afford to lose? How much is a tired man even worth? In “Disappearance I,” award-winning novelist and cultural critic, Jeanette Winterson, satirically sums up our relationship to sleep and work by saying, “most of the

jobs advertised these days insist on a non-sleeper. Sleeping is dirty, unhygienic, wasteful and disrespectful to others. All public spaces are designated ‘Non-Sleeping’ and even a quick nap on a park bench carries a fine.” According to Winterson’s analysis of society, sleep is for the weak, and more frighteningly, the unsuccessful.

Negative sleep-talk may be as old as our culture, but our sleep patterns have undergone significant changes since Plato stayed up with his thoughts. In his book, At Day’s Close: Night in Times, Virginia Tech history professor, A. Roger Ekirch, tells us that humans used to sleep in two four-hour segments as opposed to one long eight-hour stretch. The cost of losing what Ekirch refers to as our “Pre-Industrial Slumber” or “biphasic” sleep patterns is, “an expanded avenue to the waking world that has remained closed for most of the industrial age.” In other words, nighttime used to be a productive time to ponder the day. So what changed? The Industrial Revolution wired us against our biological rhythms to adjust to a stricter “on” during the day and “off” during the night. The loss of natural sleep patterns has made us @BAYSTBULL 31



even more unappreciative of sleep. When sleep feels like Plato’s death and industrial inefficiency, we shouldn’t be surprised at the low-value our culture places on it. While the Industrial Revolution trained us to make a sleep switch in order to accommodate for the demands of modern labour, the Digital Revolution is altering our sleep patterns to accommodate the demands of increased connectivity. The technology that is supposed to make us more productive often does so by making us more available, but this constant availability is eating into the time we need to reflect and “sleep on” the work we’ve been putting into our day.

It’s not like there hasn’t been good news for the sleep-lovers among us. The Dalai Lama is quoted saying that, “sleep is the best meditation,” and now that mindfulness is the new fitness, we should be interested in easy ways to keep ourselves competitively self-aware. Sleep isn’t just the new gluten-free way to cleanse the toxins out of your crown chakra; a study from the University of New South Wales found that moderate sleep deprivation produces similar effects of legally prescribed levels of alcohol intoxication in cognitive and motor performance. Dr. Reut Gruber, sleep intervention researcher at the Douglas Institute in Montreal, adds further that, “physiologically, when people are deprived for a short span of time, it can lead to obesity and cardiac issues. People’s immune system can become less protective and can get easily sick.” According to Arianna Huffington, founder of the Huffington Post and author of The Sleep Revolution, a low-sleep lifestyle affects even the highestperforming examples of a culture that still thinks of sleep like Plato. “Donald Trump has famously said that he only sleeps for four-and-a-half hours a night,” Huffington reports, “and often with his phone, because he can’t be separated from his Twitter – and don’t we all wish he slept more.” Despite the fact that we know we feel better when we’re rested, being able to perform on little sleep is often seen as a mark of competence. Huffington explains our culture’s sleep-avoidance as a way of identifying with our ambition through our physical performance. “A lot of people in our culture,” she says, “– especially hard-charging men – like to think they don’t need much sleep and even brag about it.’” The truth, however, is that less than one percent of the population actually qualifies as “short sleepers,” those rare few able to get by on little sleep without experiencing negative consequences. So what kind of benefits is sleeping providing? A McKinsey & Company report marks an increase in creativity, improved perspective in decision32 BAYSTBULL.COM SUMMER 2018

making, as well as higher emotional intelligence. The traits of tomorrow’s leaders are developed while they sleep. When we sleep, our brains process the experiences they’ve had throughout the day. We need to go through the various stages of sleep in order for this process to prepare us for the next day. If we don’t get a chance to do that, we begin to run our autopilot towards an inevitable crash.

Given society’s relationship with sleep, it should be of no surprise that businesses have capitalized on a very lucrative opportunity. In 2017, a report by McKinsey & Company suggested the sleep business made huge profits – estimated between $30- and $40-billion US worldwide, with the profit margins increasing as high as eight percent every year. It’s one of the reasons why New York City-based mattress company, Casper, has gone from virtual newcomer to securing $170-million in series C funding, backed by major investors such as rapper 50 Cent and Boston Celtics point guard, Kyrie Irving. “I think that a lot of our investors come from a lot of different walks of life. There are those that really understand that the category of sleep was kind of ripe for redesign and disruption,” says Nicole Tapscott, general manager of Casper Canada. “I think that what has attracted a lot of different kinds of investors is actually the quality and innovation in the product, and the redefinition of the entire category,” she says. Business is booming, and an opportunity to capture a sleepless market is the reason why a handful of slumberenhancing brands have popped out of the woodwork, and why Casper opened its first Canadian store in Etobicoke earlier this year.

It’s easy to think of sleep as inconsequential. On a macroscopic scale, sleep deprivation can come across like a privileged discussion. However, it also affects all socioeconomic levels. Huffington points out that, “the sleep deprivation crisis is

global and afflicting people from all walks of life. For far too many people in the world, the vicious cycle of financial deprivation also feeds into the vicious cycle of sleep deprivation. If you’re working two or three jobs and struggling to make ends meet, ‘get more sleep’ is probably not going to be near the top of your priorities list.” In other words, it’s not just people who can afford to be worried about “beauty sleep” whose success is being undercut. The way in which poor sleep affects the economy are exemplified by the fact that the average US worker lost 11 days of productivity due to absenteeism or presenteeism (working while sick) in 2015. If we want to keep sleepless cities lit, we need to go to bed. Of course, it’s always easier said than done. Often, it’s not that we want to miss out on sleep – many of us eagerly defend against the whirling working world from behind our bed sheets – but our responsibilities have found ways to creep into our sleep sanctuaries. It’s unrealistic to quit our night owl lifestyles cold turkey. Thankfully, Huffington gives us some advice to ease into healthy sleep. “Don’t charge your phone next to your bed,” she says. “Even better: gently escort all devices completely out of your bedroom. No caffeine after 2PM. Create a ritual around your transition to sleep.”

While these lifestyle adjustments are critical in establishing healthy sleeping patterns most of us have been guilty of ignoring advice we know we should follow. We’re all set in our red-eye ways for one reason or another, but sleep is important; half of our lives are spent asleep, and it determines the quality of the other half. Change is hard, and figuring out what will work for you requires an individual solution. Try sleeping on it.



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Canada: the Great White North, our home and native land. Now, more than ever, our nation stands as a beacon of progress – a trailblazer that continues to set the standard for the rest of the global community. In the fourth annual assemblage of our Power 50 guide, we gathered the major influences – the people, the companies, the ideas, the places – that are shaping our society, facilitating opportunities, and moving our nation forward. From business titans and record-breaking athletes to powerful politicians and inspiring movements, Canada is full of incredible stories that give us much reason to be proud. This is the 2018 Bay Street Bull Power 50.

1. Chris Wylie Whistleblower Chris Wylie, the Canadian whistleblower at the center of the Cambridge AnalyticaFacebook data scandal, knows that democracy is a fragile and vulnerable privilege that Western societies take for granted. After all, the 29-year-old is said to be responsible for creating targeted campaigns of disinformation, which convinced the United Kingdom to leave the European Union and helped propel Donald Trump to the presidency. As a whistleblower, what Wylie has done is give Cambridge Analytica’s narrative its characters. At great personal risk, facing a ruinous lawsuit from a social media empire, pink-haired Wylie gave a faceless organization a public image that couldn’t be ignored. He introduced us to the architects of modern electioneering: Alexander Nix, Steve Bannon, and Aleksandr Kogan – all key leaders within the organization. Most importantly, Wylie revealed to us that the most influential characters of this story, like Facebook’s Mark Zuckerberg, could be hiding in plain sight. After all, we might expect organizations that work at the margins of notoriety to deal in the shade, and if this story were simply about secret organizations doing secretive things, it might have garnered a collective shrug from the general public. Just as Edward Snowden’s story truly began with Verizon, Wylie’s story resonated with millions of Facebook users because it forced us to reflect on a daily activity that’s become so normal it defies questioning. For many Facebook users, the platform is their gateway to the internet – the front page of their day. It has access to a trove of information that could be used to exploit biases and manipulate democracies. Where the Arab Spring of 2011 revealed social media’s power to organize an uprising, Wylie has shown us its potential to sew a passive revolution.


In his interview with CNN’s Christiane Amanpour, Wylie explains how having a personalized version of the internet in the palm of your hand can not only affect a voter’s decisions at the ballot box, but their perception of reality. “It used to be that if you were a candidate and you wanted your voice heard you would stand in a town square, ring your bell and people would gather and you would talk to them about your ideas,” he begins. “The fundamental fact of that scenario is that everyone is hearing exactly the same thing…and there is a common understanding of the reality of that situation.” He adds, “the difference here is that we are able to understand and get to know every single person in that town square. Understand how they tick, and then individually whisper something in each of their ears…fundamentally, you start to erode a common understanding…[of]…the reality of what this election is about.” Wylie’s revelations have cast a light, not only on shadow companies, but on the influence of social media platforms in daily decision making. What’s become clear is that we are well past the days when tech giants like Facebook could simply be seen as private companies. In the age of big data electioneering, Facebook is the new town square. Wylie’s decision to speak out was a personal struggle, which in his opinion, was crucial to the future of democracy. — MT


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Power 50



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Power 50

4. Margaret Atwood Author 2. Navdeep Bains Minister of Innovation, Science and Economic Development Coming from humble beginnings, Navdeep Bains’ dedication to his country plays into the great Canadian slogan, “Diversity is our Strength”. A son of Sikh immigrant parents, Bains was appointed to the portfolio of Innovation, Science and Economic Development under the administration of Prime Minister Justin Trudeau in 2015. Under his tutelage, Bains has wasted no time making an impact. Among his portfolio of mandates, he’s set his sights on including diversity in the last frontier – the boardroom. “Diversity isn’t something that should be an afterthought. That’s why we introduced a piece of legislation, C-25,” he says. “It’s really designed to promote diversity.” With women having seats on 14 percent of the 600 registered companies on the TSX, Bains set forth on the Bill to make businesses more diverse. According to a catalyst report from Canadian Securities Administrators, only 14 percent of these companies have women in executive positions, and almost half of the those reported not having a single female on their board. With Canada ranking 16th in the world on the overall global index on gender diversity by the World Economic Forum (up 19 ranks from 2016), its clear that Bains sees there is more work to be done. “On top of being the right thing to do, we believe companies that actually promote diversity in a meaningful way get better economic outcomes. It is good for their bottom line,” says Bains. The reasoning is simple. When you build a team that consists of a wide spectrum of ethnicities, ages, genders, experiences, and more, you are effectively able to use this insight to inform key decisions that will better serve your consumers and shareholders, and thus, the financial health of your company. This commitment to a more inclusive view of doing business is something that Bains firmly believes could make Canada a leader on the global stage. “What is it that allows us to be a jurisdiction that people value? I firmly believe that this is how Canada will differentiate itself. It’s 2018. We can and should demonstrate leadership in this area. We’re doing what we can politically, but we need corporate Canada to step up in a big way.” — EH

From Lucy Maud Montgomery and Robertson Davies to Mordecai Richler and Michael Ondaatje, Canada’s tradition of proudly homegrown authors is as prolific as it is rich. Of course, a CanLit list would not be complete without best-selling novelist and poet Margaret Atwood, whose contributions to Canadian literature are not only innumerable, but have long encompassed themes of gender and identity, religion and myth, climate change and power politics. Even as she approaches her 80th year, Atwood’s ability to function as a barometer of what is relevant in society remains as apparent as ever. The acclaimed television adaptation of her dystopian classic The Handmaid’s Tale – which explores the various ways women attempt to gain individualism and independence – recently became the first effort on a streaming platform to win an Emmy for Outstanding Series. What’s more, despite being originally published in 1985, it was Amazon’s most-read book of 2017 – a testament to her ability to create something that not only resonates, but can withstand the test of time. — CM

5. Danielle Martin Physician; universal healthcare advocate As a professor at the University of Toronto, Dr. Danielle Martin is perhaps more well-known in the United States than she is north of the border. Four years ago, at the bequest of senator Bernie Sanders, Dr. Martin travelled to Washington, D.C. to defend the benefits of universal health coverage in Canada. In a now viral video, her staunch defence of a single-payer healthcare system against a Republican senator created an Internet sensation. Dr. Martin is an advocate for bringing down the barriers that persist in the Canadian healthcare landscape through technological innovations and increased efficiencies, while she also continues to stand by Sanders’ efforts to introduce a similar system in the States. — RD


3. BILL C-25 Currently in the final stages of the legislative process, Bill C-25 encourages the business community to better reflect diversity on corporate boards. With almost 270,000 Canadian companies under its umbrella, Bill C-25 advocates that diversity makes businesses more innovative. The majority of these companies will be ones with major shareholders and house a security commission – including the 600 or so registered to the Toronto Stock Exchange.


6. Dan Doctoroff Chairman and CEO, Sidewalk Labs Dan Doctoroff, chairman and CEO of Sidewalk Labs (a subsidiary of Google’s parent company, Alphabet), is no stranger to multi-billiondollar deals. Formerly a financier, New York’s deputy mayor for economic development and rebuilding from 2002 to 2008, and then CEO at Bloomberg LP until late 2014, Doctoroff follows the money – or maybe, it follows him. Under his guidance, with “creative financing” and unprecedented vision, New York’s High Line and the nearby redevelopment of Hudson Yards have generated tens of billions in tax revenue, while reinvigorating an area that he admits was “a wasteland.” But profit isn’t his only priority; Doctoroff also founded a research consortium to find new treatments for ALS, and he accepted a $1 yearly salary for his government job, while helping New York City develop 165,000 units of affordable housing. Now, his sights are set on Canada’s largest city. In collaboration with Waterfront Toronto, Sidewalk Labs is designing a master plan for more than 800 acres of a neglected, formerly industrial (and mostly vacant) corner of Toronto, starting with Quayside, a 12-acre plot closest to downtown. The underdeveloped Eastern Waterfront is soon to become what Doctoroff believes will be the world’s most innovative experiment in urban design: “One of the beauties about a location where you don’t have people and you don’t have infrastructure is your capacity to innovate is only limited, on some level, by your imagination and money,” he explains. Described by his firm as “one of the largest and most complex urban real estate developments in North America,” the project will incorporate high-tech features such as autonomous shuttles and “smart” intersections; it may even redefine the idea of a “smart city.” You won’t, however, hear Doctoroff call it that. “I don’t like the term ‘smart city,’” he admits. “In general, cities are really extraordinary vehicles for human potential, and as Ed Glaeser said in

his recent book, cities are among civilization’s greatest inventions – I believe that, but it doesn’t mean that they can’t be better.” What makes this project unique is the ability to plan an urban community from the ground up – or, as Sidewalk Labs says, “from the Internet up.” With data scientists and software engineers on the team, technology will play a primary role in the design. Of course, with recent conversations around data privacy, Doctoroff is emphatic that this community will exemplify, as he says, “privacy by design.” For example, he explains, “If there’s a senior citizen walking across the street and the computer can detect that it’s somebody walking very slowly, we don’t need to know who that person is, we just need to know that they might need some extra time to cross the street. “There are going to be dozens of elements across every range of urban systems,” Doctoroff continues, “from mobility to infrastructure to how you think about the public realm, to building innovation, to how you think about community – and in each case, I think there will be really interesting things to learn. What is really important is the opportunity to look at these urban systems and how they impact each other, because we think that’s where the real power actually lies.” “At the end of the day, this is all about improving people’s lives. We can make money here and it could look like just a regular real estate development, and I would consider that to be not successful,” he admits. “For us, the most important thing is to figure out a new model for 21st century urban life that changes people’s lives, and demonstrates that what we’ve done here can be a model for cities around the world.” — PB


Launched in 2015 and an Alphabet company (Google’s parent company), Sidewalk Labs is already making a significant mark on the cities it touches. In New York, it is an investor in Intersection, which is spearheading LinkNYC, the world’s fastest and largest free, public Wi-Fi network. The system was also recently installed in London, Philadelphia, and Newark. Sidewalk Toronto is the division in charge of the Quayside project; throughout this year, a series of community roundtables, pilots and prototypes will be part of a $500-million planning and public engagement process to help create the master plan for the project. — PB


7. Sidewalk Toronto


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Power 50

8. Doug Ford Leader, Ontario Progressive Conservative Party Skyrocketing energy bills, economic uncertainty, and frivolous spending from an out-of-tune government – sound familiar? What was echoed during the Bob Rae government in the early 1990s has been mirrored by the scandal-riddled Liberal government of the last 15 years. While the pendulum shifts toward a new government, which will people of Ontario choose? In a world where populism has become the norm, Doug Ford stands out from the shadows. Becoming leader of the Progressive Conservative Party of Canada earlier this year, his vow to ‘clean up’ the wasteful spending at Queen’s Park has brought him in line with an Ontario population that cries out the echoes of change. With a background in municipal politics, one that included being a councillor during the administration of his late brother and former Toronto mayor, Rob, Ford’s hands-on approach has many Ontarians thinking where they’ll put their vote on June 9. Yes, some may consider him abrasive and direct, but perhaps that’s what people are looking for. Also, with recent polls putting the PC in ‘majority’ territory, it’s clear that he is very much a serious contender to become Ontario’s next premier. — EH

Olivia Nuamah temp lo-res

9. Jagmeet Singh Leader, New Democratic Party



It’s safe to say that Jagmeet Singh’s political career has been more or less about breaking down barriers and uniting Canadians. Singh was the first Member of Provincial Parliament in Ontario to wear a turban. And while to some, that may not be anything worth mentioning, others have taken it as a beacon of inclusivity – a shifting of tides. His friendly personality and unique approach to politics made him endearing to a New Democratic Party that was feeling divided after the leadership of Tom Mulcair. It was no surprise then, that Singh was elected as federal leader of the NDP last October. In doing so, he became the first person of a visible minority group to lead a federal party in Canada, championing the cause that allowed the NDP, under Jack Layton, to win the official opposition after the 2011 election. With federal politics now shifting to leaders who carry youth and exuberance, Singh faces an uphill climb in 2019. Both opposing parties have track records on their side, but with a turbulent political spectrum, it may be time for a change. Don’t be surprised if Singh paints the nation orange soon. — EH


10. Olivia Nuamah Executive Director, Pride Toronto After almost a year and a half as executive director of Pride Toronto – which hosts North America’s largest LGBTQA+ event – Olivia Nuamah admits her career feels predestined, especially since she “came out” only a few years before accepting the job. The organization’s first black female leader, Nuamah is uniquely qualified, especially when considering the contentious intervention by Black Lives Matter in 2016, when they demanded the removal of uniformed Toronto police from the parade. Although the topic remains controversial, Nuamah is clear where she stands: “To be honest, it’s a conversation I love having and don’t see it as particularly problematic,” she explains. “The Pride festival is a protest. Black Lives Matter are a part of Pride, they’re a part of this organization – these are real stakeholders who have spent as much time as anybody else building Pride up, and so the sense that this was some outside organization swooping in on our event is the first thing I had to disabuse people of.” Now she’s focusing on rebuilding the rapport between the police force and the LGBTQA+ community: “We are engaged in conversations about how to change the relationship, so that the next time they’re in the parade, it is absolutely based on work we’ve done, that we have communicated with the public about.” Nuamah describes her ability to build relationships as, “my only stock and trade – I always knew that was my passion, and the only thing I did well at all, is to work with community.” This mission led her to London, UK, where she worked in social service among

immigrant communities much like those she grew up with in Toronto. “I’m happy to engage in conversations with people about what inclusivity means and what it means to create voices for people who are voiceless, and to stand beside them as allies,” she continues. “As I sit here, the support for me amongst this community has been actually quite overwhelming – it’s been absolutely amazing!” Even so, Nuamah admits her path to success was difficult, “One of the biggest barriers has been the combination of my race and gender,” she admits. “I boast some incredible practice and policy successes that have impacted this province and the country, and have been great pieces of work. But in the end, I did have to come to an organization that’s committed to understanding the intersections of gender, race and sexuality, for me to be sitting in front of you now.” — PB


11-15. Canada’s Cannabis Revolution


Prime Minister Justin Trudeau’s relentless momentum for the legalization of marijuana will conclude sometime this summer. Canadians will gain the right to use and grow their own marijuana – but overall, the country will be gaining so much more. In the bigger picture, there are issues and opportunities that will reinvent our culture in exciting, new, and possibly unforeseeable ways. At a glance, here are a few areas that people are talking about and will have a significant impact around the discussion of cannabis.

The marketplace has already segmented in order to provide high-end products like designer vaping pens, sumptuous edibles, trendy skin products, and so forth. There are also retailers who plan on catering to specialized clientele. Tokyo Smoke is a chain of upscale coffee shops that hopes to become the cultural connoisseurs of cannabis. Above and beyond accessories, the Toronto-based brand is fully invested in providing a superior experience to patrons. Depending on how sales of marijuana are regulated, Canadians can expect to experience the full extent of the industry’s creativity, such as cannabis-infused dining experiences.

Legalization Each province will have separate guidelines for the legalization of marijuana. In Ontario, those who are 19+ years of age will be able to purchase up to 30 grams from the Ontario Cannabis Store or grow up to four plants. Consumption is officially curtailed to private residences or balconies, but if one gets the itch to light up in a public area, the first offense nets a $1,000 fine. Ontario has created a Cannabis Intelligence Coordination Centre to help shut down illegal storefronts and suppliers. Furthermore, more resources and tools will be deployed to combat incidents of impaired driving.

Decriminalization As everything stands, police and other judicial authorities retain their right to charge individuals with drug offenses. The government wants to effectively control the cannabis market through known growers, suppliers, and distributors rather than any other independent entities. Illegal distribution has a penalty of up to 14 years in jail. It remains a potent – and unanswered – topic whether pardons will be issued for Canadians who have been convicted of marijuana possession prior to legalization.


Secondary Market Sales of products such as vaporizers, pipes, and Doritos chips will likely grow in the wake of legalization, but the creation of an entire industry will also drive demand for indirectly related products and services as a way to fuel other sectors, like lifestyle and health. Technology and cannabis will create synergy as many contenders in the marketplace for apps, websites and other tech will emerge. To combat the glamorization of drug use, advertising of marijuana itself will be strictly regulated. However, companies will need to become highly creative at marketing to differentiate themselves from the pack. Other areas for growth include those geared towards the home cultivation of plants, luxury products, as well as colleges and universities offering educational courses designed to train people for new employment opportunities in the marijuana field.

Investing Marijuana stocks themselves have seen rapid growth with news of legalization, with some timely investors having already reaped returns based purely on speculation. However, the divide between companies that will show a return–and the ones that are just blowing smoke–is stark. The 150 planned stores that will supply cannabis will be able to impose their own demands on growers regarding pricing, which means profits will be impacted. One company that has posted profits of $4.6 million during its last two fiscal years is grower Aphria Inc. based in Leamington, Ontario, which has retail operations in 11 countries. — BD

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Power 50 By now, most of us are familiar with someone that won’t stop talking about their investments in cryptocurrency. Annoying as it may be, digital currencies like Bitcoin and Ethereum have gone from the living rooms of coders to legitimate disruptors of the financial market. Navigating this new landscape can be downright confusing for those unfamiliar with it. The good news is that it continues to show promise and by examining the roles of several players, you can better understand what this exciting, emerging technology is about and where it may lead.


Exchanges These are your go-to places when it comes to buying, selling, or trading a handful of popular cryptocurrencies such as Bitcoin, Litecoin and Ethereum. Online exchanges offer a much more favourable rate than say, a Bitcoin ATM. In Canada, most use QuadrigaCX or Coinsquare, with other players moving swiftly to enter the marketplace. Security is always a chief concern, with exchanges utilizing a variety of methods to avoid being hacked. The best way to keep your cryptocurrency safe is to hold the private keys within your own secure wallet. This means your cryptocurrency is storable on your PC, smartphone or offline in cold storage (such as a USB key).

Miners The decentralized nature of Bitcoin exists because there is a public ledger (also known as the block chain) of every single transaction. Miners who compile transactions and solve a complex mathematical problem are rewarded with new Bitcoins and transaction fees. You can mine cryptocurrencies using a computer and free software, but specialized machines operating on a larger scale are the most effective methods at generating profits. Canadian companies, such as CryptoGlobal, have thousands of machines that mine cryptocurrency. Because of the sizeable energy demands and heat generated from doing so, Canada’s cold temperatures and inexpensive electricity mean many other crypto mining operations are flocking to the Great White North to set up shop.


16-20. Deciphering the Cryptocurrency Landscape


Researchers Groups of dedicated researchers are taking up the gauntlet when it comes to solving the problems of blockchain. These include the Blockchain Research Institute, founded by Blockchain Revolution authors Alex and Don Tapscott and ColliderX, a crowdfunded blockchain research and development hub that crowdsources researchers to apply their talent to industry challenges.

Building applications on blockchain technology has the potential to be an incredibly lucrative enterprise. For example, Polymath is a Torontobased company that foresees a huge demand for tokenized securities. Lendroid is another Canadian start-up that is developing an open protocol to allow for decentralized lending, margin trading and short selling. The list of Canadian start-ups that are developing blockchain technology continues to be healthy and growing. — BD

Regulators Regulation will set the tone for investor and consumer confidence in cryptocurrencies. The Ontario Securities Commission has announced that it wants to support financial technology innovation, while undertaking the mandate of protecting investors. This is important, with so much controversy over dubious Initial Coin Offerings (ICOs), which are quickly replacing VC funds for where startups seek investment. Currently Singapore and Switzerland are global leaders for ICOs, much of this due to their respective government’s open-minded attitude towards crypto.

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22. Sara Segal Founder, Squish Candies

21. Yung Wu CEO, MaRS


For Yung Wu, the concept of “personal success” is almost an oxymoron. The CEO of MaRS, one of the world’s largest urban innovation hubs, insists his career “has never been about me – it’s always been about my team, it’s always been about my organization, it’s always been about the impact on a category or the world at large.” Before joining MaRS, the self-described serial entrepreneur had “anonymously retired” after a successful career of launching and backing health and tech startups, including Castek Software, where he gladly remained behind the scenes. “I had always tried very carefully to orchestrate a below-the-radar presence for myself. And MaRS is about the furthest thing from an anonymous experience that you can get, just because its stakeholder map is so huge,” Wu admits. Now he is the face of an organization that supports 1,200 ventures – “they drive somewhere over $2 billion in revenue right now,” he adds. “We’re starting to see some really great leading indicators, for the fact that Canada is now turning into a destination – not just a source – for entrepreneurs and talent and innovation,” he remarks. He continues, “Now we have to find a way not to lose our most promising companies, we have to find a way to surround them with what they need, whether it’s growth capital or talent or market customers and partners. For Canada to succeed, we need them to succeed.” Wu’s passion for Canada is rooted in his background as a Taiwanese immigrant: “I think I owe everything to this country. I can trace every single one of the business opportunities or companies that I have built or invested into or grown, to the fact that we had opportunities here that we never would have had anywhere else,” he enthuses, “so this was a chance to make a difference – this is a unique opportunity to do that.” With just over six months at the helm of the Toronto-based non-profit, which continues to fuel some of today’s most promising and exciting tech opportunities, Wu is clearly fulfilling a personal mission: “Here at MaRS, our core ideology is ‘we before me,’ and that resonates for me. It’s more about what we can do for others – it’s not about any one of us, individually.” — PB

For Sarah Segal, possessing a strong entrepreneurial spirit is hereditary. She is the daughter of Le Chateau’s founder, Herschel Segal, and worked for years in product development at DavidsTea, which was co-founded by her cousin, David Segal. Using lessons she learned from her family after leaving DavidsTea in 2012, Segal became the founder of her own company, Squish Candies. While artisanal chocolatiers were popping up in New York and Toronto, Segal realized a gap in the marketplace for gourmet candy. Seizing the opportunity, she created the company and honed in on creating a diverse product offering of specialized flavours, like Yuzu Mimosa and Chili Ginger, eventually leading to the expansion of 14 locations across Canada. In 2017, Segal was one of only 13 women, and the only Canadian, to be selected as a winning female entrepreneur by multinational business firm, Ernst & Young. “Sarah exemplifies what women, and all early-stage entrepreneurs, should strive for in Canada’s business community, finding something you’re passionate about and not letting anything get in the way,” said a representative of the company. — RD


Freelancers don’t have it easy. When they’re not working, they’re chasing down invoices and trying to get loans for things like equipment or a mortgage. Mainstream banks make it very difficult for them to borrow capital so Michele Romanow, an entrepreneur and Dragons’ Den judge, launched Clearbanc, a fintech company for North American’s nearly 50 million freelancers and self-employed workers. Romanow is used to helping people find and save money. She also built Buytopia and the mobile saving platform, Snapsaves, which was acquired by Groupon. What Romanow found was a broken system. Freelancers and entrepreneurs are required to back a loan with a personal guarantee when seeking capital from banks to grow. That means that if your business can’t pay it back, you’re personally responsible and could end up with a lien on your home. “At the end of the day that felt so fundamentally unfair to me,” says Romanow. “In a world where we use data for so many things, we couldn’t use that data for underwriting.” Clearbanc launched in 2015 in a deal with Uber. It provided the rideshare company with revenue-based financing for all its US


drivers via a Clearbanc branded debit card. In 2017, the company announced a program with Facebook that would allow five million online merchants in North America access to up to $500,000 in financing without having to put up equity, fill out paperwork, or undergo a credit check. This ability to give entrepreneurs and freelancers the ability to borrow in order to grow their business is personal for Romanow because she couldn’t raise capital for her first business. Now she’s using fintech to disrupt the traditional lending space and giving more people, including women, the ability to grow their businesses. “I think the greatest moments for me is when you see other people take action based on something you did that you thought had no impact,” she says. “I had a seven-year-old girl who came up to me in a grocery store a few weeks ago and she watches the show. She said, ‘Michele! I have an idea.’ I was ‘Ok, hit me.’” “The idea was a vegetable lollipop because she hates vegetables and loves lollipops,” Romanow says with a laugh. “I don’t know how that’s going to work, but the fact that a seven-year-old is thinking of starting a business because she’s watched Dragons’ Den – I think that is so cool,” she says. “There’s the reality of ‘you can’t be what you can’t see.’ Highlighting some of these stories has been really incredible,” says Romanow. — RSW


23. Michele Romanow Co-founder and President, Clearbanc


Borrowell co-founder and COO Eva Wong is giving Canadians what they desperately need: the knowledge to be smart about their finances. She’s also one of the few Canadian women operating in fintech. Wong, who joined Borrowell in 2014, wants Canadians to be financially literate with free credit score and report monitoring, personal loans, and product recommendations. While she’s giving us financial freedom, she’s also building a company that is inclusive and diverse. First, empowering Canadians. Wong and her co-founder, Andrew Graham, saw consumer finance shift away from the big banks to smaller institutions that focused on customer needs. They found that there was a market to provide loans at a reasonable rate to Canadians with good credit scores. That way, people can borrow without relying on their credit cards, and without compromising their financial goals. Since the launch, Borrowell has helped more than 500,000 Canadians check their credit score. Diversity is a core principle for Borrowell; the company is almost at gender parity. More than 40 percent of employee – and 50 percent of the management – roster are women, which is a rare demographic in tech companies that continue to be dominated by men. “It was really important to attract candidates of diverse backgrounds,” says Wong. “We go out to where underrepresented groups are present.” One example was her recent talk at a hackathon, where 50 percent of the developers were women. The company also evaluated their job descriptions. “We wanted to make sure we weren’t being biased in our descriptions. Some attract more men because they use language like ‘we want a rockstar ninja for this role’ and promote benefits like free beer, which can evoke a bro culture,” says Wong. Instead, Borrowell focuses on language that appeals to everyone like ‘flexible hours’, ‘parental leave’ and ‘we have a full benefits policy.’ The numbers support a focus on diversity. A 2015 McKinsey study found that out of 350 North American, Latin and UK companies, those who were in the top quarter for gender diversity tended to outperform the other companies by up to 15 percent. Investors like what they’re seeing. Borrowell has partnered with CIBC and received over $15 million in funding from investors including Power Financial Crop.’s Portag3 Ventures, White Star Capital, and Equitable Bank. “We’re not perfect,” says Wong. “We’ve got a long way to go and it’s a hard road. But it’s not only the right thing to do; we think it’s going to make us a better company.” — RSW #BSBPower50 @BayStBull

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24. Eva Wong Co-founder and COO, Borrowell




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26. Aamir Baig Co-founder and CEO, Article


25. Dave Hopkinson CCO, Maple Leaf Sports & Entertainment (MLSE) Most chief commercial officers would call it a “major win” to secure an $800-million deal. And while David Hopkinson is excited about Maple Leaf Sports and Entertainment (MLSE)’s upcoming 20-year sponsorship agreement with Scotiabank – which will transform Toronto’s Air Canada Centre (ACC) into the Scotiabank Arena this fall – he views success and “winning” from a pragmatic perspective: “I don’t know where we are in the journey, but we haven’t come close to arriving,” Hopkinson explains. “This business will continue to grow, and we are hungrier than ever. We’ve started to see some success – Toronto FC won a championship, we had a parade, we’ve got rings coming – so we’ve really delivered the goods, but everything else is a work in progress.” Hopkinson remembers when the arena was “a hole in the ground” – it opened in 1999, several years after he joined the newly formed Raptors as part of the ticket sales team. A merger with the Maple Leaf Gardens created the MLSE organization – and as it has grown, so has Hopkinson’s role; however, he admits, “I’ve failed as much or more than I have succeeded. I think one of the things that I’ve done is been thoughtful about where I’ve failed and why, and we learn not through our successes. We learn through our mistakes.” He points to an example when his management team realized a hypocritical approach to teamwork: a leaderboard highlighted the top sales people. “We took it out and threw it away,” Hopkinson explains. “We revised the entire compensation system to incent cooperative and team behaviour, not individual behaviour.” Focusing on teamwork rather than internal competition was transformative. “What I noticed is that we gained immediate credibility with the staff. That correlation every day between what we’re saying and what we’re doing is so important to establish trust and credibility.” Trust is a theme that reappears throughout our conversation. “One of the ways that an organization can really hurt itself is when what they say and what they do are not aligned,” he explains. “Even a mild misalignment really destroys the credibility of leadership, and the culture of an organization.” He’s not the only employee to boast decades with the company. “My two most important lieutenants each started with me as interns, so we have worked together more than 20 years. I actually do think the depth of a relationship you can build over time, that’s based on trust and a common vision, allows us to go fast in so many ways because we believe in each other. When you look at the organizational values, teamwork is central – we are aligned around a common purpose.” Not surprisingly, that purpose is clear: “I don’t think you can be fully satisfied unless you, again, have a parade, have a trophy and win the ultimate prize – that is the currency of our business: winning! We want to have a good game, but we want to have a good game in pursuit of a championship.” At the same time, lately Hopkinson has a more flexible definition of personal success: “Earlier in my life I had the idea that there might be some magical finish line, and having abandoned that concept, I’m a lot happier. I think a huge piece of success is realizing that happiness during the journey is success.” — PB

Think about the last time you bought a nice couch. That probably cost a pretty penny thanks to an overly complicated supply chain and an astronomical markup. Aamir Baig, CEO and co-founder of Article, decided to eliminate the middleman by creating a company that designs and manufactures modern furniture and sells it directly to consumers. Think Casper, but instead of mattresses, Article sells the rest of the bedroom furniture, plus dining room chairs and outdoor loungers. Baig, with his co-founders Fraiser Hall and Sam and Andy Prochazka, started the Vancouver-based company in 2013. They’re engineers so they always wanted to talk to the people who made items, not the ones who sold them. Article is on track to make $200 million (US) in 2018 with its beautifully designed modern furniture offered to customers at a fair price. — RSW

27. Chris Overholt CEO, Canadian Olympic Committee (COC) Chris Overholt believes that there is a distinct Canadian character that epitomizes the values of sport at the highest level: virtue. It is this assertion that makes his role as CEO of the Canadian Olympic Committee (COC) the highlight of his storied career in professional sports. One of the most powerful shifts he has made during his tenure has been to provide a stronger focus on the Olympians. “People care about the Canadian Olympic Team, not the committe,” explains Overholt. How they have done this is through sharing the stories of their athletes – the resilience of snowboarder Mark McMorris coming back from a near-death injury and the life-saving love story between speed skaters Josie Spence and Denny Morrison. These are just a few examples that speak to the way that sport can bring out the best in people. His passion for the Olympics is both visceral and infectious, having had a front row seat to some of the most storied moments in Canadian Olympic history. “You never know what those historical moments in sports will be and when they will happen until they do,” he says. “What’s really great about the Olympic games is you don’t know what the story is going to be.” — CP


28. Joanna Griffiths Founder and CEO, Knixwear


29. Rhiannon Traill President and CEO, The Economic Club of Canada Rhiannon Traill, the preternaturally young president and CEO of the Economic Club of Canada, may mingle and do business with the best and brightest C-suites in the country, but she shouldn’t be confused with the establishment. Traill, inspired by her own experience as a young woman and mother in the male-dominated corporate world, is a warrior for youth and women in the workplace and beyond. “My entire beginning and middle of career was peppered with ageism. I struggled with it a lot. I tried everything: dressing differently, embodying something that wasn’t really me, but eventually I got to a point where I couldn’t live in that inauthentic skin anymore,” says Traill. “I finally realized: I’m damn good at my job because of who I am. When that happened, I witnessed a transformation not only in myself, but how others treated me.” Discovering part of her power was rooted in being a young professional with an outsider’s perspective. She founded the not-forprofit Junior Economic Club of Canada with the goal of inspiring more youth to be financially literate, politically engaged, and recognizant of not only their potential, but current value to society. She’s made a particular point of reaching out to Inuit youth with the aim of advancing reconciliation. Traill doesn’t treat the organization like a siloed-off kids table; she expects them to think, engage, and act like everyone else: “I’m fighting against the notion of the traditional hierarchy, because I don’t believe it works. I see so many young people waiting for that seal of approval, for the gate to open, for their ideas to matter. I’m trying to tell them their ideas matter now.” This was the case when she hosted former first lady of the United States, Michelle Obama, for a moderated conversation in Toronto and donated half the capacity to youth. The discussion with Obama was no ‘junior version,’ either. It was as elevated and complex as a normal Economic Club event. When Traill speaks, you can’t help but lean in to what she’s discussing. She somehow manages to espouse the assuredness of a well-seasoned CEO combined with the irresistible charisma of a life coach and the approachability of a school counselor. It’s a potent mix that allows her to successfully bring previously estranged communities together. “We’re so segmented off in Canada,” she says, “but I see how important it is for us to come together as a nation. The world is shifting.” — SM PHOTOGRAPHY COURTESY OF KNIXWEAR

After more than a decade working in music and entertainment publicity, Joanna Griffiths reinvented herself – and the idea of what an intimate apparel line could be in the process. Inspiration for Knixwear, the company she founded in 2013, first struck while Griffiths was pursuing her MBA at INSEAD in France. She wanted to create leak-proof underwear for women that were functional in their busy, to-do list-filled everyday lives. Not only was she sure that women couldn’t find a product like hers, but she knew that no underwear brand was speaking to them like Knixwear. Five years later, she’s built one of the fastest growing companies in Canada, a notable brand and an empire that empowers women. Most importantly, through Knixwear Griffiths has created a community of supportive, inclusive and body-positive consumers. Her customers are not only part of this community, but they have an active role in her company’s growth. Griffiths relies on her consumers for feedback, ideas and even recruits them to model for the brand (over 500 real customers have participated in photo shoots). Knixwear’s website and social media are filled with images of women of all shapes and sizes, and Griffiths celebrates that. She also spearheaded the company’s first fashion show and video campaign in 2017, which dropped in time with the annual Victoria’s Secret Fashion Show. The tagline? “Every Woman is an Angel.” Her approach has propelled Knixwear forward to become a reliable, size-inclusive brand – with plans to add more to their collection this fall. Since taking a chance on her initial idea, Griffiths has launched the 8-in-1 Evolution Bra, sweat-proof tank tops, sleepwear, the youth-friendly line Knixteen, and more. In the last year, she and her team have seen online shoppers from over 55 countries get their hands on Knixwear, selling one of its products every 10 seconds, according to the company. — EC


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Sometimes the best way forward is to take a perfectly functional and very successful platform, put it aside and build a brand new one from scratch. That’s what FreshBooks co-founder and CEO Mike McDerment did in 2015. “When I looked into the future, three to five years, I asked myself, ‘do we have the best product?’ and the answer I came up with was ‘no,’” says McDerment. Toronto’s FreshBooks isn’t a new platform but it is one that has kept up with the changing needs of the job market. McDerment spent three-and-a-half years in his parent’s basement building the original version of FreshBooks. Like all good creations, it was born of out necessity when McDerment saved over an invoice in 2003 by mistake. After that, he was determined there had to be a better way of creating and tracking invoices, and FreshBooks debuted in 2006. In 2014, McDerment decided it was time for a change with the company. A secret company, BillSpring, debuted online a year later, and was then officially released as the new FreshBooks (to the tune of a $7 million upgrade) in 2016. That’s a big change for a successful platform, but McDerment has never been one to sit back and relax. So why reinvent something that wasn’t broken? He knew that stagnation could lead to the death of the platform. While it was a new concept when it launched, by 2015 there were other cloud-based accounting software out there and they were making a play for FreshBooks’ customers. They also didn’t have the technology problems FreshBooks faced. McDerment admits his programming skills were limited when he built the original platform and the rapid growth meant those problems were compounded. The company created a side team to work on the issues and launched the reimagined version to great success, with even bigger plans ahead. In 2017, it raised $57 million CAD in a funding round led by Georgian Partners, with participation from Oak Investment Partners and Accomplice. The money went towards future North American growth and investment in its accounting software. The entrepreneur economy isn’t going anywhere and they’re going to need a platform that can keep up with them. Now when McDerment looks into the future and asks himself if they have the best product, the answer is yes. “Technology is no longer a limiting factor. It increases my confidence that we capitalize on the opportunity and deliver more modern and better experiences for people through software.” — RSW


Power 50


30. Mike McDerment Co-founder and CEO, FreshBooks

31. Ray Reddy Co-founder and CEO, Ritual Ray Reddy is why you can swipe and skip the lunch line without wasting your lunch hour. Debuting in a few local restaurants, the Toronto-created Ritual app launched in 2015 and has since expanded across the city and the continent, popping up in Boston, Chicago, Los Angeles and New York. What makes Ritual different from other food-ordering apps is that you have to pick up your meal. Delivery costs extra, sometimes up to 30 percent. That extra cost may discourage a restaurant from signing up, but Ritual’s fees are about 10 percent, which encourages restaurants to join and reach potential new customers. Investors love the app as well. In 2017, Ritual secured $43.5 million US in funding, directed towards expansion and growth. Reddy wants to grow from seven cities to the next 50 with a continued focus on North America and a push into Europe, further fueling this homegrown brand’s skyrocketing growth. — RSW


32-33. Jamie and Lyndon Cormack Co-founders, Herschel Supply Co. Working backwards has been the key to Jamie and Lyndon Cormack’s success. When they set out to start Herschel Supply Co. in 2009, the brothers and co-founders of the massively successful accessories company thought of the person who’d be carrying their bags to help conceive of the product itself. That approach not only helped sell their first collection, but also has led to the Vancouver-based brand’s expansion to include apparel, luggage, tech sleeves and more. With more than 15 million units sold in over 70 countries, Herschel’s bags – especially their signature backpacks – have become ubiquitous at airports, on subway platforms, and city streets. Before starting their company, the two brothers saw a space in the market for affordable, design-driven bags with high-quality details and a nod to nostalgic style. Since then, both consumers and companies like Apple and Coca-Cola have taken notice. Herschel has collaborated with them, as well as Disney, Stussy, J. Crew Kids and New Balance on exclusive lines. While everything they create is made with the well-travelled in mind, Jamie and Lyndon will celebrate at home this summer, when their first flagship store opens its doors in Vancouver. — EC


Soho House

Twenty7 Club

Vancouver Club


Twenty7 Club

Soho House

While boardrooms and golf courses have their place, entrepreneurs and creative types are flocking to a new generation of social clubs where they can expand their network, close deals, and enjoy a few drinks in-between. These aren’t the dusty, boring boys’ clubs of the past – they’re impeccably designed, offer a diverse range of members, and a full-service destination where entertainment and business collide. — JC

With over 26,000 square feet in space, Mississauga’s Twenty7 Club is a dream for the business person that revels in the bask of luxury cars. Complete with a clubhouse lounge, private boardrooms, and event space, they have all the trappings of a typical members club. The differentiating factor? An auto garage where members can gain access to the club’s collection of exotic vehicles when they’re not networking or closing deals with one another.

Creativity is at the core of Toronto’s Soho House. The local branch of the global social club, which caters to A-list celebrities and creative talent, is more focused on bringing together like-minded individuals in an effort to promote cross-industry collaboration. Walk in and don’t be surprised to see a filmmaker brainstorming with a producer in one room, or an entrepreneur discussing their next venture over dinner at the club’s secondfloor restaurant.

Vancouver Club


The Vancouver Club is over a century old and lives inside a historic building in the heart of Vancouver’s financial district. Despite its pedigree, it brings together young business professionals in the city. There’s no shortage of activities for both men and women, including a barber, spa, and bar. Members also have exclusive access to fine dining, fitness centres and events, making the Vancouver Club the west coast hub for local professionals.

The Halifax Club What’s old is new again – that’s the adage that applies to the century-and-a-half-old Halifax Club. Thanks to a fresh new redesign and approach to management, the east coast social club offers a refuge for individuals looking for a premium experience. Members can still enjoy fine dining and networking events, but in a contemporary atmosphere catered to young professionals.

41. Canada Comes Together for Humboldt

38-40. Redeveloping Our Nation Major redevelopment projects continue to shape our nation’s most prominent establishments, further enhancing Canada’s diverse array of offerings. Here are a few upgrades worth noting:

Amazon Earlier this year, Amazon announced plans to expand its operations in Vancouver, creating an additional 3,000 jobs (on top of an existing 6,000 already in Canada) in areas including e-commerce technology, cloud computing, and machine learning. The move further fuels Canada’s recent efforts to cultivate its tech landscape. The corporate giant will move into a 416,000-square-foot Development Centre located in the redevelopment of Vancouver’s iconic landmark, The Post, in 2022.


Union Station Canada’s busiest and, undoubtedly, most important passenger transportation hub, Toronto’s Union Station Revitalization Project is a $823.5-million initiative with a three-pronged goal: enhancement of transportation functions, restoration, and the creation of a vibrant retail destination. A National Historic Site that sees over 300,000 commuters daily, Union Station’s upgrade will also transform one of Toronto’s most iconic buildings into not only a transit center, but a cultural destination.

MAC Canada’s largest museum dedicated to contemporary art, Montreal’s Musée d’art contemporain (MAC), is on its way to getting a major facelift – to the tune of $44.7 million (the majority funded by grants from all three levels of government.) Expected to finish in 2021, the renovation project will see one of Canada’s major art institutions morph into an airy oasis, nearly doubling its exhibition space, as a way to accommodate larger crowds and add to Montreal’s rich cultural landscape.

On the fateful afternoon of April 6th, a coach bus carrying the Humboldt Broncos – an ice hockey team that plays in the Saskatchewan Junior Hockey League – collided with a semi-trailer truck. Sixteen people were killed – including the driver, ten Broncos players, head coach, his assistant, two play-by-play announcers and the squad’s athletic therapist, who was the lone female aboard – and another thirteen injured. More than two dozen families were directly affected, many irreparably. A sport so close to our national identity shrouded in heartbreak. Perhaps the only shimmer of hope was glimpsed in the crash’s immediate aftermath. Vigils were held not just across the country, but continent. The NHL and CHL offered multiple tributes. Prime Minister Justin Trudeau, US President Donald Trump, Queen Elizabeth II, Pope Francis and a host of celebrities and public figures extended their condolences. A movement known as #JerseysForHumboldt took centre stage, while mourners started leaving hockey sticks out on their front porches in salute. Crowdfunding efforts even topped $15-million in a matter of days, this in addition to many fundraisers to support the victims and their relatives. Yes, the fatal accident which befell the Humboldt Broncos brought many of our worst fears about life’s fragility to the forefront. But in rallying Canada and beyond to come together in eulogy, this horrific event proceeded to reveal the very best of our nation’s collective character. Rest in power. — CM


42. Jeffrey Remedios President and CEO, Universal Music Canada In a trade where the sheer number of entry points and platforms which can be taken advantage of seemingly swell by the minute, you’d be forgiven for convincing yourself that success within the music industry is more easily attainable than ever. Just don’t presume that Jeffrey Remedios, president and CEO of Universal Music Canada, feels the same way. Sure, Remedios concedes we’re in an environment where anybody who wants to produce music can. After all, traditional barriers to access, distribution and then promotion and marketing are largely removed. But as a consequence to that: anybody who wants to, well, does. There’s more noise, more choice and more options on the market than ever before, which means Remedios doesn’t necessarily believe achieving success as a musician in modern times is any easier or harder. It’s just different. “The great artists evolve because they transcend their influences,” he contends. “They have a point of view and bring that forward. We’re here to help them do that.”


Remedios himself looks at music as the great translator and connector. “Whether that’s soundtracking your first dance as you’re marrying your love, or saying goodbye to the person you love,” he says, “music plays a critical role in all of that.” This viewpoint and Remedios’ litany of corresponding technologically-progressive initiatives have led the McMaster University alum – who began his post-school career at Virgin Music Canada – to getting routinely hailed as a key insider in reshaping the music biz’s future. “It’s a leadership approach. When things are changing, you can look at the world and say that it’s full of threat. Or, you can look at the climate and say it’s full of opportunity.” Still, Remedios is reserved about measuring his own influence, even with a proven track record of creative and entrepreneurial instincts to support it. “My true yardstick is through the lens of the artists I work with,” he reasons. “Are they reaching their expectations? How has the journey been to that place? Are we getting there? That’s ultimately how I would judge it.” While the goalposts for success and influence here so far remain open to interpretation, longevity certainly doesn’t. And when considering his own in a notoriously what-have-you-done-for-melately landscape, it’s not just those aforementioned instincts Remedios modestly credits. “The business looks completely different today than it did when I started. I’ve been evolving with that.” — CM


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43. Jessica Mulroney Brand consultant Walk a mile in Jessica Mulroney’s shoes and you’ll get a small taste of a multi-hyphenate woman that is redefining Canada’s reputation on the global fashion landscape. Her numerous roles include brand strategist for the Hudson Bay Company’s fashion and bridal divisions, contributing magazine editor, co-founder of The Shoebox Project (an organization that distributes gifts in shoeboxes to women who are homeless, or at risk of homelessness) and an upcoming consulting firm that will introduce premium international brands in hospitality, retail and fashion to the Canadian marketplace with co-founder Krystal Koo, of Dream Realty. That’s on top of her being a mother to three young children. To say the least, she’s got her hands full, but relishes the entire experience. Mulroney’s seemingly ubiquitous presence and continuously rising star aren’t simply thanks to great fashion sense. She’s a business powerhouse who cut her teeth working in the industry at the young age of 14. She understands what can propel a brand to the next level, and how to wield a perfectly-tailored Smythe suit or extravagant Lucian Matis gown to communicate agendas and exert influence. For her, fashion is about much more than about looking good. She champions Canadian fashion designers, connecting them to the world’s biggest stages and stars. It was her special touch that introduced homegrown brands such as Sentaler, Greta Constantine, Smythe, Mackage, Lucian Matis, and Line to Meghan Markle and Sophie Grégoire Trudeau. These two women’s Mulroney-inspired habit of wearing Canadian designs breathed new life into a struggling industry, providing local brands with countless media clips, international recognition and, most importantly, sales. “The power that some of these people have to make or break a brand is truly unlike anything else. It’s like magic in a bottle,” says Mulroney. She continues, “access to capital and international markets is vital. I’d love to see an industry proud of its Canadian roots but successful all over the globe.” While she’s been responsible for catapulting local designers into the spotlight, she’s also had to deal with her own brand of growing celebrity – something that hasn’t always come easy. “The more you put yourself out there, the more you risk being judged. You just have to develop a thicker skin. This year, especially, I’ve had to seriously develop one,” she says. Add to that balancing professional success with motherhood, and Mulroney has more on her plate than most CEOs. “There’s a lot of pressure on women in general, but there’s extra pressure on moms, whether they work or not,” says Mulroney. “As a mother of three who works pretty much all the time and as a wife, you have to know that you’re going to fail constantly. I fail all the time, and I have major guilt all the time. There’s also a lot of judgment. If you can just block out all that noise, that’s when you’re really going to be able to achieve anything you want.” Mulroney isn’t about to let a few internet trolls stop her from reaching her goals. While she’s undeniably made large gains for the Canadian fashion industry, she knows there’s much more work to be done and is up for the challenge. “There’s so much undiscovered talent here; so much talent that’s hungry to make it. It only takes one small opportunity to change their lives.” — SM

44. Cameron Bailey Co-head and Artistic Director, Toronto International Film Festival For most, the Toronto International Film Festival (TIFF) ends once the storied gala officially closes shop every September until its next installment, and the veritable who’s who of industry elite that routinely descend upon the city decamp back to Tinseltown. But for the rest, TIFF has morphed into a year-round destination for the impassioned film community, offering visitors a presentation that spotlights new and vintage releases alike, live events, and an interactive gallery. Whichever category you may fall into, the vibrant and inclusive stewardship behind-the-scenes of TIFF has long been entrusted, in one form or another, to Cameron Bailey. The Canadian film critic joined the Festival’s ranks as a programmer in 1990, was made co-director in 2008, artistic director in 2012 and, this very spring, elevated to its newly-created position of co-head and artistic director. With TIFF entering its latest five-year strategic plan – an audience-first initiative stressing transformative experiences through celluloid, rather than the simple screening of films – Bailey wants to ensure the Festival isn’t just giving moviegoers the best of whatever they want, but that they’re also able to reach them wherever they are. “We start by listening, by paying attention,” reveals Bailey. “We know, for instance, that audiences are watching more moving images than ever, but on a new variety of screens – from smartphones to IMAX. We want to be there with them. We know that demographic changes and online communities have amplified a vast array of audiences beyond the mainstream. How do we engage those audiences through our programming and how do we talk about it? That’s some of what we’re working on.” In short, Bailey says he’s learned film is a great way to connect people, but that we crave connection in ways that make sense to us. “One size does not fit all.“ — CM


46-47. Tessa Virtue and Scott Moir Olympians, Ice Dance

Music video visionary. In-demand filmmaker. En vogue couturier. Meet Julien Christian Lutz, also known as Director X, the influential multi-hyphenate who appears to do everything. Don’t just take our word for it. Go ahead and call Drake – on his cell phone, of course. Drizzy’s instantly iconic Hotline Bling video was conceived and shot by Director X. Boasting the 42-year-old Torontonian’s trademark of tweaking the letterbox format and employing a high-budget, visually distinctive technique, the effort serves as a definitive example of his celebrated method – one that’s evolved over two decades, and can be traced right back to his work in the late 1990s and early aughts with seminal hip-hop acts like Common, Ghostface Killah, Ice Cube, Kanye West, Redman, and Talib Kweli. To put it mildly, Hotline Bling was an online sensation and to date, has racked up well over a billion YouTube views and counting. This is a trend now routine for Director X. Or you can ask Sony Pictures that has entrusted Director X to helm Superfly, a highly stylized remake of the 1972 blaxploitation crime drama classic. Slotted for a summer release, the movie’s producers were banking on Director X’s lavish, kinetic approach to not only update the enduring story for a modern generation, but curate a soundtrack to rival Curtis Mayfield’s timeless original. If the first trailer and early buzz is any indication, he’s done just that. Or maybe you should give Canadian clothing company Ice Gear Fitness a buzz? They produce Director X’s eponymous fashion label, X Fit, after all. And while you’re at it, hit up Busta Rhymes, Iggy Azalea, Jamie Foxx, Justin Bieber, Kendrick Lamar, Miguel, Rick Ross, Rihanna and Wiz Khalifa – just a handful of illustrious artists that have recently benefited from the vaunted Director X touch. Or even Hype Williams – his predecessor as far as establishing a unique ocular calling card goes. He formerly mentored the prodigious auteur, as well as gave him crucial visual consulting duties on the 1998 film, Belly. We’re confident they’ll all tell you the same thing we are: that Director X is a phenom who has transcended traditionally restrictive Canadian boundaries, and continues to shape the urban cultural landscape at large. — CM


Go back and look at the headlines during the Winter Olympics in Pyeongchang and you’ll find a sampling of salacious stories about Canadian ice dance pair, Tessa Virtue and Scott Moir. The ice dancers brought home gold medals for Canada – their record-breaking fourth and fifth overall. All of them baseless, mind you. The two-decade partnership remains strictly platonic. But such is the magnetism of the London, Ontario-born team’s on-ice chemistry, which continues to hypnotize and enchant a worldwide audience. Frankly, not since Tonya Harding’s attack on Nancy Kerrigan a month before the 1994 Olympics in Lillehammer, Norway – and its frenzied aftermath – has figure skating made for such tabloid fodder. Currently, Virtue and Moir are the most decorated Olympic figure skaters and Canadian ice dance team ever. They are the first and only tandem to achieve a grand slam under the current International Skating Union judging system, as well as win the World Championship and Grand Prix Final as both juniors and seniors. This in addition to being current record holders for the highest technical score in a short dance, plus historical record holders for the original dance. But to speak exclusively of Virtue and Moir’s pervasive will-they-or-won’t-they presence in the press would do both a tremendous disservice. International media darlings? Yes. Flash in the pan success story? Heck no. Their litany of accolades continues to stretch on. And at ages 29 and 30, respectively, the pinnacle of their triumphs may still be around the corner. — CM ILLUSTRATION BY JENNIFER FRYER

45. Director X Producer


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48. Eric Radford Olympian, Pairs Figure Skating


Eric Radford knows a thing or two about perseverance. His familiarity on the matter is something that has served him well en route to winning gold with skating partner Meagan Duhamel at the 2018 Winter Olympics in Pyeongchang – making him the first openly gay man to score a gold medal at any Winter Olympics. It’s a resolve he developed over rough spells of trying to accept himself and his sexuality. “I kept my head down and had to just push through when kids were making fun of me, either for skating or for my mannerisms,” recounts the Montreal resident who is originally from Balmertown, Ontario. When he finally came out in 2014 after the Sochi Winter Olympics, Radford was the first competitive figure skater ever to do so at the peak of his career, or as an active contender for championship titles. Most wait until they are near or past retirement. But after more than 20 years on the ice, Radford had observed the landscape in sports and culture beginning to shift in the right direction, especially pertaining to the inclusion of the LGBTQA+ community. “In terms of the atmosphere, I think there is a growing movement of acceptance,“ he remarks. “That it’s becoming more and more of a non-issue. That an athlete’s sexuality has nothing to do with how they’re performing out on the field.” Radford concedes a good deal of work still needs to be done, though. There remains a lot of out-dated attitudes about LGBTQA+ involvement in sports. He reasons that people in general are afraid of what they don’t understand, and if a system was in place to get rid of that fear, gay athletes wouldn’t have so much apprehension about coming out. But make no mistake, Radford’s immensely proud of all the progress achieved so far and to be a part of it. “Not only did I get to stand on top of the Olympic podium,” he beams, “but I happen to be gay. Through that, I get to represent my community in an extra dimension that I probably wouldn’t have if I was just a normal, heterosexual athlete.” — CM

50. Antoni Porowski TV personality, Queer Eye Calling Netflix’s Queer Eye a makeover show would be to dramatically undersell the series. This year, viewers got much more than wardrobe upgrades and redesigned rooms from Antoni Porowski and his co-stars. As part of the Fab Five, the Montreal-born food expert doled out cooking tips and anecdotes about finding confidence with equal aplomb. He and his castmates helped to showcase a nuanced view of the LGBTQA+ community, dismantle gay stereotypes and discuss social issues, all while reminding those they met – and frankly, us at home – that a little self-love goes a long way. — EC

49. Jeanette Stock Co-founder, Venture Out Jeanette Stock used to feel a sense of isolation at tech events, like she was the only LGBTQA+ person in the room. Statistically, that couldn’t be true, but she knew that if she felt this way, then others must too. So she did something about it. Venture Out, part of a larger organization, which is named Start Proud, empowers LGBTQA+ individuals and is a conference that connects the burgeoning tech world with this very community. The first of its kind in Canada, young LGBTQA+ folks have the chance to break into the industry by networking with representatives of established companies, while businesses can learn about the importance of inclusivity and visibility. Their mission is not only to build bridges, but to also spread stories of success from the intersection of these sectors. “I think we hear it in every context: you can’t be what you can’t see,” Stock explains. She wants people to find role models in tech who reflect their own experiences. LGBTQA+ folks disproportionally face depression, mental illness and homelessness, and those realities call for a deeper understanding of the LGBTQA+ experience that goes beyond just flying a rainbow flag on pride day. These experiences also add a new dimension to the workplace, especially in the fast-paced world of start-ups and product development. “Every different perspective and experience helps round out that vision and makes it stronger,” says Stock. — JC


This Story Was Shot On A Smartphone

Capturing South Africa’s beauty through the lens of HUAWEI’s new P20 Pro WRITTEN BY CHRISTOPHER PENROSE

Photographing life’s moments, whether big or small, has never been easier thanks to the rate that technology continues to innovate and progress. Boasting features like a 5X Hybrid Zoom, built-in AI, and a Leica Triple Lens, HUAWEI’s newest phone captures the very best of a DSLR camera in one small handheld device. To celebrate its launch, we sent our writer to South Africa to put the P20 Pro to the test as he joined Phinda Game Reserve’s team of researchers to help in its conservation efforts. Here’s how it went.

Day 1 To get to the Phinda Game Reserve, we travelled by plane and car from Johannesburg, seeing our first glimpses of South Africa’s incredible wildlife (zebras, rhinos, giraffes, warthogs) along the way. That was my first chance to test the Leica Triple Lens on the HUAWEI P20 Pro as we traversed through a small corner of the 30,000-hectare property, which was surrounded by fencing to keep the animals in (and the poachers out). The phone’s artificial intelligence mode came in handy as it surveyed the surroundings to adjust the camera settings, producing beautiful, crisp images.

Day 2 I joined the team that protects rhinos from poaching by removing their horns, which can go for more than $100,000 USD per kilo. I travelled with the ground team while a helicopter tracked and sedated the rhinos we would be dehorning that day. Our first rhino succumbed to the powerful cocktail in a dense forest, while the second one was tracked in an open vista. Not being shy to partake in such an incredible experience, I held down the ears of a rhino to block the noise of the dehorning and used my body to keep it from rolling over. The fact that I could capture this entire process with a tool as powerful as a DSLR in my back pocket was really quite something (and made for easy travelling).

Day 3 We trekked over the small mountains that make up the southern end of the Great Rift Valley, which reaches all the way up to Ethiopia. Over the course of the day, I used Pro mode, which lets you change your ISO, shutter speed, white balance, image size (up to 40M with an option for RAW images) and even allows for manual focus. We saw almost every animal you could dream of in this landscape, but it was a male bull in musk who let us sit a few feet from him as he ate that became the day’s rare gift.

Day 4 Being our last full day, we hit the trail early and then rode out again in the evening to take in the sunset and capture as much as we could. At this point, I was really starting to get the hang of how many options the P20 offers. Portrait mode let me capture personal images with both people and animals that actually communicated the intimacy of those moments. I made use of night mode at sunset to capture the colour of the sky, along with the detail of the warm light on the grassy landscape. I can’t imagine a more ideal setting to test out this game- changing camera in a phone. Next stop: the concrete jungle.



Haute Hotels A showcase of fashion’s luxurious foray into hospitality




Fashion companies are pulling more weight these days: from fragrances and furniture to even cars and sporting gear, the industry’s offerings continue to expand into new territory as a way to capture and delight loyal consumers. Hospitality is no exception to this rule, given the overlap of luxurious quality and top-notch service. Recognizing this, fashion companies have created entire new categories within their existing portfolios to extend their influence and immerse customers in transformative brand experiences. From sun-soaked palazzos to lavish urban abodes, these haute destinations are the perfect examples of what happens when the worlds of fashion and hospitality collide.

Armani Hotel Dubai, United Arab Emirates


Occupying a little less than a dozen floors at The Burj Khalifa (the tallest building in the world) in the United Arab Emirates, the Armani Hotel is a sharp, Italianminded spot to stay. Filled from top to bottom are 160 suites with Armani’s proprietary home, beauty, and fragrance lines, showcasing the fashion house’s signature sleek, stripped-back DNA while outfitting guests in a total Armani experience. The space is elegantly wrapped in dark wood, suffused with natural light, awash in a palette of neutral tones, and complete with Ermamosa marble floors. It features seven international restaurants, the highlight being Armani/Ristorante, which serves the best Italian food in town.



Baccarat Hotel New York City, USA Found on 53rd Street, opposite the MoMA, the Baccarat Hotel is a different sort of work of art. Dripping in opulence, every surface sparkles and glimmers – nothing you wouldn’t expect from a centuries-old crystal company. In the lobby, 2,000 iconic Harcourt drinking glasses from a 125-feet-wide light installation wall; 17 custom-made chandeliers hang throughout the space, including in the parlour, a grand 64-arm centrepiece; and 15,000 pieces of crystal stemware is scattered all around. Naturally, crystal is found, too, in Baccarat’s 114 rooms, from water tumblers and wall sconces to desk trays and floor lamps. Whether sitting in the glamorous bar (think: inky wood paneling, paintings, and black and white checkerboard floor) or dining in the restaurant, which is run by a Michelin-starred chef, guests are provided with two menus: one for food, one for crystal. But it isn’t all glass here; old-world elegance is paramount. Their dedication to high-quality service matches the company’s pedigree in crystalproduction.

Hotel le Notre Dame Paris, France When entering this Latin Quarter hotel – just a croissant’s throw from its namesake, the Notre Dame Cathedral – some guests may be confused, believing they’ve stepped directly into former French designer, Christian Lacrox’s, imagination. Combining the theatrical couturier’s lush, Baroqueinspired sensibility with hospitality, it is an homage to the neighbouring cathedral’s history, colours, materials, and spirit, right down to carpet that masquerades as paving-stones. Lacroix’s decorating infuses the 400-year-old property with rich fabrics, masterpieces of art, fantastical patterned wallpaper, as well as antique and modern furniture, and religious-themed tapestries. Interestingly, all of the 26 rooms are unique, which makes for a truly unique experience.


Hotel Lungarno Florence, Italy Salvatore Ferragamo is a family-run company that knows exactly how to do quiet, classic elegance. It is evident in their shoes, their clothing, and, especially, in their roster of hotels. Their Florentine outpost, Hotel Lungarno, features 65 rooms and suites that are outfitted in relaxing, gentle colours meant to invoke a sense of calm luxury. Adding further to its whimsical charm, the hotel also prides itself in its impressive art collection, which features the works of Picasso, Cocteau, and Bueno. Elsewhere, you’ll find their potato-themed restaurant, Borgo San Jacoro, which includes an adventurous (but understated) menu featuring: potato ‘spaghetti’ with pesto, potato rice with piglet and langoustine, and potato pralines.

Palazzo Versace Gold Coast, Australia Picture it: 1980s, Gianni Versace in Miami, everything gold. Such is the vibe one can’t help but feel when entering the Palazzo Versace. Featuring 200 rooms and 72 apartments, the complex is everything expected from fashion’s louche, luxe libertine: towering marble columns topped with vaulted ceilings, Medusa-inspired mosaics, and a palm tree-fringed lagoon pool. Based on a Broadwater waterfront-setting, with stately French Riviera styling, three award-winning restaurants, and a Baroque design distinguished by Versace’s own furnishings, the company spearheaded the fashion-branded hotel business back when they were the only fashion house with a home collection. Convenient, as the brand was able to outfit their Australian abode with everything a hotel requires, including: porcelain, cutlery, pillows, and fabric – a recipe for success when considering a future beyond just a clothing enterprise.

Bulgari Hotel London, UK Featuring a sophisticated Vicenza-stone exterior, and located between Harrod’s and the Victoria and Albert Museum, the Bulgari Hotel is a life-size jewellery box perfect for ensconcing a guest in cozy, hush-hush luxury. Refined silks, elaborate floral-pattern textiles, diaphanous floral scents, and a restaurant by Michelin-starred chef, Alain Ducasse, are but a few of the highlights offered here. Bringing together English style with Italian heritage, the Bulgari Hotel invokes La Dolce Vita-era Rome, mining inspiration from the company’s original shop on Via Condotti – a beloved meeting-place for an international elite of artists, writers, and actors.





Where: Toronto, ON What: Restaurant; Sharing plates, international Cocktails, food, art and culture – the Drake’s newly opened restaurant has it all. Right across the street from Drake One Fifty in Toronto’s Financial District, Drake Mini Bar offers the same exceptional and eclectic dining experience in a more intimate setting. A 60-seater inside, with another 80 seats on the patio, Mini Bar is set to be a friendly gathering place for the cinq-a-sept crowd. Drake chefs Jonathan Pong and Amancio Dos Santos collaborated on a diverse menu comprised of mouthwatering plates including a tender octopus dish made with melt-in-your-mouth fingerling potatoes, boquerones and sweet peppers, as well as a rich burnt eggplant dish made with tahini crème fraîche, blood orange and mint. Both the aforementioned plates are easy on the eyes and even better on the palate. As for drinks, Mini Bar will serve Padolfa Sangiovese and Chardonnay as its house wines, inspired by Sarah Lyon’s, (Drake’s food and beverage director), recent trip to Padolfa, Italy.

To top it off, the wine will be served in a box, a testament to The Drake’s quirky and down-to-earth nature. Fear not: the old reliables will be at your disposal, from natural wines to craft brews to a new set of cocktails designed by the The Drake’s bar vets. Inside, Mini Bar showcases pops of art made by renowned Toronto artist Rajni Perera. Her mural portrays an ethereal and bejewelled African man, whose regalness compliments the patterned wood, mosaic tiles and teal leather seating. It’s a space that fuses business and pleasure – a timeless space away from the hustle and bustle. Of course, Drake Mini Bar is everything you want it to be: a morning espresso, a power lunch, or a place to celebrate your next big deal.




Nui Studio’s Mygdal Plant Lamps Art meets nature with Nui studio’s Mygdal Plantlight. The self-supporting miniature ecosystem breathes life into the smallest of spaces. Whether they’re filled with herbs, dwarf fruits, or flowers, these gorgeous terrariums add some much-needed charm to any office or dwelling space. No windows, no watering, and no care needed; the tiny, functional green spaces grow completely on their own. It’s sustainability without responsibility. By replacing the sun with low-powered LED lights, the plants are able to photosynthesize, and are constantly cared for by the cycle of condensation and evaporation within the hermetically-sealed jar. It’s the ideal solution for people with busy, on-the-go lives. Handcrafted in Germany, the Mygdal Plantlight pays homage to the art of glassmaking. The lush little gardens are placed inside mouth-blown glass jars, and finished with aluminium necks and corks. Nui Studio, its maker, aims to create revolutionary products while remaining timeless. We’d say mission accomplished in this case.



How do you cultivate a culture that really optimizes and cultivates your team’s talent to its best potential? Passion and enthusiasm are probably the most noticeable things that people say when they’re working with me, and hopefully clarity. I try not to over-complicate and, where possible, not to over-communicate as well. What did you use from your past experiences to inform your current role? It was my ability to see what a brand needs to do in its entirety at any given time that put me in a good position to really seize the opportunity. What prepared me for this was having come from a magazine in both a commercial and creative standpoint, to starting my own consultancies where I would deliver more of a holistic approach to brands. Up until lately, there weren’t too many creatives that could move that one step beyond the creative realm into how [their ideas] were genuinely going to move a business forward commercially. How do you go into a heritage company and convince an older regime that is based in the past to look forward? It’s about fundamentally having a strong belief and understanding of what is right for the longevity and future growth of that brand. And then, presenting that to the board or to the stakeholders and saying, “This is my belief of where we should go, like it or you not.” I mean, it’s as simple as that. Something needs to spark a change. It can either come from a positive input or a negative input, and then change will happen.

Creative Director, Hunter

You could consider Alasdhair Willis a creativity doctor. He’s brought on as a consultant to help breathe new life into brands, like Adidas and the BBC, and give them a little boost. Most impressive, perhaps, is his complete rehaul as creative director at iconic British brand, Hunter. Here, Willis shares his thoughts on the creative landscape and approach to doing business. INTERVIEW BY BAY STREET BULL STAFF


Is there a trust that consumers place in a company in order to steer them in the right direction as well? What’s going on right now is really positive because there is definitely a younger consumer that is more receptive to valuebased brands than I think ever before in history. My wife [Stella McCartney] is a fashion designer and her value system for running her business and her brand has always been there and has always been something she has 100% stood by. But, I’ve seen how that has gone from ridicule about values being pushed through a brand, to now being utterly championed and celebrated, and that’s the way forward. Values are important, but made-up values aren’t.


Alasdhair Willis

What do you think defines an exceptional brand? Brands that really know how to authentically engage their consumer with relevant content, and those who know when to engage and when to pull back. The more information we have to understand who we are speaking to curtails our ability to be creative. In a mad scramble to try to deliver, we quite often lose track of who they actually are and what they want to achieve. Brands will take themselves into areas that might be really interesting and cool, but aren’t necessarily true to the direction they should be traveling on.


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