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2013 Final Report

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10 Days. 50 Events. Unleash Your Inner Scientist.

A celebration of the unique science and technology of the area –with events and programs from Santa Rosa to San Jose. Sponsors Presenting Sponsor Chevron Platinum SD Bechtel Jr. Foundation AT&T Park Silver Genentech

First Tech Federal Credit Union

Copper Agilent Technologies Intel The Clorox Company ThermoFisher Scientific Gordon & Betty Moore Foundation

Festival Results Attendance • Total Attendance: 68,000 • Discovery Days at AT&T Park: 27,000 • Discovery Days - North Bay: 10,000 • Discovery Days - East Bay: 8,000

Festival Ratings (out of 5) • 2013 Average: 4.17 • Discovery Days at AT&T Park: 4.14 • Discovery Days – North Bay: 4.16 • Discovery Days – East Bay: 4.26

Attendee Feedback • 84% did a hands-on activity with a scientist at Discovery Days • 81% Made Science/Engineering/Math Learning Fun • 72% Learned something new about Science • 66% Connected with ongoing Science events in their local area • 65% Increased interest in Science

Krypton Autodesk Kaiser Permanente

Bayer Healthcare

Life Science Alley Amgen DuPont Novartis

Bio-Rad Laboratories Boehringer-Ingelheim Life Technologies

Titanium BioMarin JDSU

PG&E Save the Redwoods League

Media KQED

BART FunCheapSF

Core Partners Lead Institution: University of California-San Francisco Stanford San Francisco State UC Berkeley Cal State East Bay San Jose State City College of SF Chabot Space BayBio The Tech Museum Lawrence Hall of Science SJ Children’s Discovery California Academy of Sciences Buck Institute USGS Lawrence Livermore Labs KQED QUEST BABEC Swissnex San Francisco Oakland Zoo Lindsay Wildlife Museum Children’s Museum of Sonoma County

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The 2013 Bay Area Science Festival would not have been possible without the generous support of all of our sponsors. We thank them for their ongoing committment to quality science and technology education.

Presenting

Platinum Silver Copper

Krypton

Life Science Alley Titanium

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The 3rd annual Bay Area Science Festival featured 52 events, drawing just under 70,000 attendees, a 30% jump in attendance from 2013! The festival focused on scaling up successful events from past festivals, leading to 9 events with over 1000 attendees. There was also a greater emphasis on spreading signature festival events to the East Bay and South Bay.

Festival Partnerships

Organization • 164 Exhibitors at Discovery Days Festival programming is • 243 STEM organizations involved in spearheaded by a steering Festival events committee comprised of representatives from each • 287 Total collaborating organizations of our core partners. Each involved partner participates in at least one Discovery Day as well as one other festival event. This strategy has led to great geographic and topical diversity within Festival events. In 2013, there was a significant rise in the number of STEM organizations participating, especially in the Discovery Days events. That growth is expected to continue in 2014 with a Discovery Days expansion to the South Bay.

The 52 Festival events across the Bay Area.

Geography Festival events stretched from Santa Rosa to San Jose. There were 24 events in the East Bay, 4 in the North Bay, 14 in San Francisco, and 10 in the South Bay. The distribution of attendees was skewed slightly by the large Discovery Day events, but the Festival drew from all parts of the Bay Area. There were large family programs in the North Bay, San Francisco, and East Bay; it will be a focus to create a similar large family event to serve the South Bay in 2014.

Event Strands All Festival events were designed to create direct interactions between scientists and attendees. They were also focused on two distinct audiences: families, particularly those with children aged 6-14, and young adults aged 18-45. Within the family category, events included high quality hands-on science, were low-cost or free, and drew families typically underserved in science. A wide majority of these programs were on the weekend to maximize participation from the entire family.

Festival Partners

Adult events were designed to drive buzz overall for the Festival by providing a high entertainment level, offering a unique experience not typically available throughout the year, and showcasing the cultural value of science through the intermingling with other genres (film, food, music, art, etc.). . er scientist Unleash your inn

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Discovery Days at AT&T Park

The finale at AT&T Park continued to draw huge crowds with over 27,000 attending the 5-hour event. This is a slight dip in attendance, possibly attributable to a World Series bump in 2012. Diversity Attendee ratings have very been 2013 2012 SF County consistent over the past three White or Caucasian 40% 42% 41.8% years, Discovery Days drew attendees from virtually every African American 7% 10% 6.3% part of the Bay Area, with small Asian 43% 35% 33.9% populations coming from as Hispanic or Latino 11% 12% 15.4% far as Sacramento and Central Valley. This event truly served as a finale for a Bay American Indian 2% 2% 0.9% Area wide celebration of science. Pacific Islander 2% 3% 0.5% Other 4% 3% 4.0% Importantly, there were also significant gains in attendee diversity with these numbers rising to match the demographics of San Francisco County - nearly unheard of in terms of traditional large-scale informal science events. Highlights Robot Zoo Zip Code Heat Map Cutting edge robots overtook Willie Mays Plaza at AT&T Park. Over 40 robots shook hands, flung frisbees, and climbed walls to the delight of thousands of families. There was a variety of robots on display, ranging from $300 to over $50,000, showcasing the breadth of the robotics community in the Bay Area. UBR-1, a new personal robot from Unbounded Robotics, even cut the ribbon to open the event. Chevron Science Kits/Family Science Guide Chevron provided 10,000 take home science kits created by RAFT. Four different kits (circuits, simple telescope, hovercraft, and rockets) covering many basic engineering principles were distributed at both Discovery Days - East Bay and AT&T Park. Each kit was packaged with “Science: It’s a Family Affair”, Techbridge’s family science guide for Bay Area parents. The guide provides advice for encouraging your children in science, and ideas for science museum visits, handstist. on activities, and other things youycan do as anfamily. our inner scie Unleash

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Life Science Alley Life Science Alley nearly doubled in size from 2012, with DuPont, ThermoFisher Scientific, BoeringerIngelheim, Novartis, Life Technologies, and AWIS joining returning companies Bayer, Amgen, and BioRad. Activities in the area focused on genetics, safety, and drug development. The area was created with support from Genentech.

Discovery Days - North Bay

Discovery Days - North Bay was a smashing success in 2013. Attendance grew by 25% to over 10,000. The numbers of exhibitors doubled, with many of the new exhibitors being local organizations in the North Bay. Trainings were offered to many of these new exhibitors to ensure high quality activities. Attendee diversity continued along trends from 2012 - almost 1/3 of attendees came from historically underrepresented minorities in STEM. This level of ethnic diversity at large-scale STEM events is rare, and is largely attributable to the effort of the North Bay volunteer core team forging community partnerships to engage those communities. True Community Festival The initial goal of the Diversity North Bay Discovery 2013 2012 2011 Day was to establish White or Caucasian 66% 64% 73% an annual event that showcases the STEM African American 6% 3% 1% identity and resources Asian 8% 35% 16% of the North Bay to its Hispanic or Latino 23% 17% 9% residents. After three years, it is clear that this American Indian 2% 4% 2% goal is being met. 95% of Pacific Islander 1% 2% 1% the exhibitors originated Other 3% 4% 3% in the North Bay and 90% of attendees came from North Bay counties, primarily Sonoma County. In 2014, there will be a focusing on coalescing the resources on display at the Discovery Day to further reinforce a strong STEM identity in the North Bay. Interactions More than any other Discovery Day, the North Bay event leveraged student to student interactions to support attendee outcomes. Since many booths had limited numbers of scientists and engineers, a number of them augmented activities by utilizing high school students. This student to student pedagogy seemed to result in a longer dwell time at exhibits and allowed the scientists to interact with more families. Interactivity Yes Did a hands-on activity with a scientist 88% Heard a scientist talk about their work 75% Voice a question/comment to a scientist 68% Produced by the University of California, San Francisco

Over 95% of the exhibitors originated in the North Bay.

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Discovery Days - East Bay The Discovery Days event at Cal State East Bay is held every other year; this was the 2nd time the event was part of the Bay Area Science Festival. There were tremendous leaps from 2011 both in attendance and audience rating. An estimated 8,000 attended the celebration which featured over 40 exhibits from CSU East Bay faculty and 10 activities from local East Bay partners. As in 2011, most attendees came from the East Bay, but there was much more representation from across the East Bay. Strong attendance from Fremont and Milipitas complimented greater attendance from Berkeley-Oakland-San Leandro corridor.

Robot Zoo and Chevron Take-and-Make Robotics took center stage with handson activities with Project Lead the Way and Chevron engineers. 2,000 Take-andMake kits from RAFT were distributed by Chevron volunteers. These kits included engineering activities related to content experience at the event. The “Robot Zoo” was anchored by Project Skye, an inflatable drone blimp sponsored by Swissnex San Francisco.

2011 Attendees in Red, 2013 in Blue. Project Skye soars above the crowd at CSUEB

2013 Yes 2013 Mean 2011 Mean (4-5) (1-5) (1-5) Overall Ratings 4.26 3.80 Made science/engineering/math-learning fun 79% 4.09 3.58 Learned something new about science, engineering, and/or math 69% 3.92 4.11 Increased interest in science, engineering, and/or math 67% 3.85 3.58 Connected to science, engineering, or math happening in your city 67% 3.84 3.48 Answers were on 1-5 scale with 5 being “A great deal” and 1 being “Not at All” . er scientist Unleash your inn

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Adult Events

Nerd Nite at Sea II

In 2012, Nerd Nite at Sea was the fastest event to sellout.In 2013, the event was brought aboard the USS Hornet, a decommissioned WWII aircraft carrier. This ship retrieved the Apollo 11 capsule from the Pacific upon returning to the Earth; President Nixon met the three Apollo 11 astronauts on the deck of this ship. Given the historic nature of the ship, we brought aboard an Apollo 9 astronaut, dozens of hands-on activities related to marine and space science, and demos of aerial drones from the flight deck. 1000 adults attended the mega event, which grossed over $25,000 to help support family programs during the festival.

The Moth: The Big Bang

Building on the successful staging of storytelling programs in past festivals, the popular NPR show staged a science themed evening. Over 1500 packed Zellerbach Hall in Berkeley for a staging of 5 stories, including the Mythbusters’ Adam Savage and Christof Koch, the chief scientific officer of the Allen Institute for Brain Science.

Radiolab Apocalyptical

Image credit The Moth

Radiolab returned to the festival with a new live show “Apocalyptical”. Over 3 nights in Oakland and Cupertino, 8500 attended a show that intermingled music, theaterical performance, and incredible science. This show focused on endings, icnluding an amazing story on the demise of the dinosaurs. Image credit Radiolab.org

Creatures of the NightLife

Each year, the festival takes over the California Academy of Sciences for a Halloween themed science evening for young adults. In 2011 and 2012, the theme was Zombie Science, which evolved into a monster themed evening in 2013. Content grew by almost 6x versus 2012 with the addition of Frankenstein, Vampire, Werewolf, and Giant Squid activity zones. This year’s event featured some of the most advanced hands-on activities of the entire festival. The “Ghost Heart” activity showcased how researchers are dissolving organ tissue, leaving only a architectural scaffold, a first step in developing an artificial organ. Other activities included a Humboldt squid dissection with the Hopkins Marine Lab, blood typing with the Blood Centers of the Pacific, and human brain explorations with UC San Francisco neuroscientists. Alongside these activities, there were numerous talks from local scientists related to the monster zones, makeup artists integrated into an interactive science/art exhibit hosted by Guerilla Science, and even a trip to Bad Science at the Movies. 3500 people attended the third straight year the event sold out. Produced by the University of California, San Francisco

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Impact #1: Festival increased interest in science and learning of science in region. The festival maintained incredible consistency year over year in terms of our four key attitude measures reinforcing its position as a high quality science education program. While there was an uptick in awareness of local STEM programs (#D) happening in the area, this will be an area of focus in 2013 given the significant room for improvement. 2012 2011 Yes Mean Yes Mean (4-5) (1-5) (4-5) (1-5) A. Made science/engineering/math-learning fun 80% 4.13 79% 4.11 B. Learned something new about science, engineering, and/or math 73% 3.97 72% 3.99 C. Increased interest in science, engineering, and/or math 63% 3.73 62% 3.75 D. Connected to the science, engineering, or math happening in your city 60% 3.69 56% 3.56 Answers were on 1-5 scale with 5 being “A great deal” and 1 being “Not at All”

Impact #2: Attendees had opportunities to directly interact with STEM professionals In 2011, evaluation pointed to interaction with a scientist as being a key predictor of positive outcomes. In 2012, programs were designed to further those interactions. Even with the enhanced emphasis, a slight minority of respondents indicated they voiced a question to a scientist - a key area for improvement in 2013. 2012 2011 Yes Yes Heard a scientist/science professional talk about their work 81% 79% Did a hands-on activity with a scientist/science professional 53% 49% Voiced a question or comment with a scientist/science professional 45% 40% Percentage reporting Yes (4 or 5) To what extent did today’s event … Heard scientist Engaged in Voiced question *Results shown include data from Bay Area, San Diego, talk about their hands-on activity /comment to Cambridge, and Philadelphia science festivals. work with a scientist a scientist Yes No Yes No Yes No Increase your interest in science 63% 47% 66% 54% 66% 55% Make science learning fun 77% 68% 83% 68% 81% 71% Help you learn something new about science 75% 56% 76% 66% 76% 67% Help you connect to the science happening in your city 62% 48% 66% 53% 67% 54% . er scientist Unleash your inn

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In 2011, interactions between scientists and attendees proved to be the best predictor of positive outcome, a unique finding in informal science education. In 2012, that relationship was further reinforced as interactions with a scientist yielded significantly better outcomes regarding interest, learning, and enjoyment of science. Moving forward, the Festival will ensure every event will have opportunities to directly interact with scientists in a variety of styles.

Impact #3 Festival was a high quality experience that had extended impacts on science learning and interest. In 2012, follow-up surveys were provided to returning attendees. The survey showed a wide majority continued their learning experience well beyond the Festival (corroborated by results from sister festivals). These attendees also provided free form feedback on their experience following the Festival; some select comments are mentioned below. While the initial data is positive, much more data from returning attendees is needed to reinforce these conclusions. Yes Look for information on something you learned about at the festival 85% Follow up with groups or organizations you learned about at the festival 59% Take part in activities related to what you learned about at the festival 77% Use information from the festival in your work/studies 68% Free Form Answers “Attended Lawrence Hall of Science event and became member.” “In the past year, I went into a higher Bio class. After seeing all these interesting jobs and opportunities I’ve decided to look into the science field.” “Spent more time online looking at info that interested me - saw at the festival. Checked out websites of exhibits. Used learned info at school. Looked for other science related events - went to USGS open house in the spring.” “My 10-year-old son attended a one week summer camp for lego engineering. We first saw the company at Infineon last year at the Festival. We signed up for their email list and recieved information at a later date.”

Calendar Statistics - 2012 • • •

Newsletter Subscribers Events Listed Event Views

4410 2461 94312

Year Round Calendar The Festival has integrated an ongoing list of science events throughout the region at bayareascience.org/calendar. In the past year, subscribers to the weekly newsletter of science events has doubled and continues to grow rapidly. The calendar is used by many other popular calendar websites (Flavorpill, KQED Events Calendar, etc.) to monitor interesting science events. In 2013, there will be a redesign of the calendar to allow advanced filtering of ntist. events and personalized event lists. Unleash your inner scie

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Impact #4: Festival reached a diverse audience, particularly groups historically underrepresented in informal science. • •

Before coming to the Science Festival, 39% of minority respondents* had never voiced a question or comment in any discussion with a science professional, compared to 22% of white respondents. 36% of minorities had never done an activity with a science professional where they got to handle and manipulate materials, compared to 24% of whites.

*Minority respondents refers to African Americans, Latinos, and Native Americans.

Festival Totals 2012 Male 45% Female 55%

2011 45% 54%

Discovery Days 2012 Male 50.8% Female 49.2%

2011 46.9% 53.1%

Festival Totals White or Caucasian African American Asian Hispanic or Latino American Indian Pacific Islander Other

2012 56% 6% 27% 10% 2% 2% 4%

2011 64% 3% 24% 9% 1% 1% 3%

In terms of geographic distribution of attendees, BASF family events drew families fairly equally across the entire Bay Area. Strong concentrations of families came from San Francisco, Berkeley/Oakland, San Rafael, and Santa Rosa. There is an ongoing challenge of drawing more attendees from South Bay areas, especially San Jose. Zip Code Distribution Adult Events

Family Events

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Core Partners

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Programming Partners

School District Partners

The Bay Area Science Festival is a founding member of the Science Festival Alliance, an organization who’s mission to foster mission is to foster a professional community dedicated to more and better science and technology festivals. More information available at sciencefestivals.org.

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Media/PR

With such a large public event, one metric of success is general awareness of the Festival and how it captures the local society’s attention. Below is a list of the top hits from the Festival, both in print and broadcast. There was a noticeable uptick in media coverage of events beyond Discovery Days, a long term goal for festival press.

Feature Story Samples Science festival at ballpark proves a big hit San Francisco Chronicle, 11/2/13

Populist science at Sonoma County Fairgrounds Santa Rosa Press Democrat, 10/26/13

Robot ‘zoo’ brings together kids, ‘bots San Jose Mercury News, 11/2/13

Alameda: Hornet to host ‘Nerd Nite at Sea’ Contra Costa Times, 10/23/13

Geek Week! Bay Area Science Festival Kicks Off KQED-FM, 10/24/13

Advertising

The advertising campaign for the Festival utilized numerous outlets that were proven winners from 2012. Family events were advertised in newspapers across the Bay. Dozens of street banners and thousands of festival posters were placed near the Discovery Day event sites. In partnership with BART, banners and messages about Discovery Days were placed in key East Bay and San Francisco stations. All of this was augmented by an extensive social media and radio campaign, supported by Chevron. The most effective driver for family events continued to be advertising through school district partners. Over 75,000 postcards and flyers were distributed to students within our partner school districts. . er scientist Unleash your inn

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Appendix

Festival Events and Attendance Event Name Bio Blitz Romberg Tiburon Center’s Discovery Day Open House Stem Cell Awareness Day Public Symposium: Current Research & Applications Zombie NightLife Bay Area Star Party Hands-on Science at the Farmer’s Market - 6 sites Educator Giveaway Flash Mob Science at Chabot Space & Science Center Asteroids Rock! Discovery Days North Bay Pumpkin Catapults Big Picture Science Live SLAC Presents: Unveiling the Universe Day Spooky Slough Night Hike: Frightening Forest An Evening with Alton Brown Does a Scientific Approach to Cooking Kill the Joy? Passport to Science Science on the Screen: Math & Pixar Is the Bay Area prepared for a pandemic? Nerd Nite East Bay Ask a Scientist’s Science Trivia Night George M. Church: Regenesis — How Synthetic Biology Will Reinvent Nature and Ourselves Night Hike: Moon Rising The Mathematics Behind Math Midway! Female Brain Rubik, Escher, Bank$ The Science of Distilling Samuel Arbesman Salon Talk: The Half-Life of Facts Citizen Science Mima la Scienza! Nerd Nite at Sea Creative Brains: Music, Art & Emotion RARE Screening Tech After Hours: Day of the Dead (Dia de los Muertos) Do Fingerprints Tell the Truth? Art in Science Gallery Gala: The intersection of image and research Science Superheroes Art in Science Gallery Gala: The intersection of image and research Future Friday Speaker Series: Ray Jayawardhana, Observational Astrophysics Discovery Days at AT&T Park PR2 at The Tech Museum When Worlds Collide & Star Gazing Educator Extravaganza Leatherback Sea Turtle soirée “Invented in San Francisco” Walking Tour Totals

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Date Attendance 10/20 150 10/21 900 10/23 350 10/25 3500 10/26 845 10/27-11/1 200 10/27 95 10/27 1856 10/27 213 10/27 8000 10/27 50 10/27 250 10/27 300 10/27 400 10/27 50 10/27 1400 10/27 200 10/28 364 10/28 200 10/28 500 10/28 120 10/29 80 10/30 50 10/30 23 10/30 45 10/30 200 10/30 390 10/30 300 10/30 40 10/30 45 10/31 120 11/1 315 11/1 200 11/1 60 11/1 477 11/1 70 11/1 253 11/2 160 11/2 100 11/2 147 11/3 30000 11/3-11/4 100 11/3 150 11/3 325 11/3 100 11/4 10 ntist. our inner scie U nleash y 53,609


Basf final report 2013 new