“Today beach décor is all about having a fun outlet for self-expression,” says Bobby Huber, Jr., a fourth-generation member of the family business. “Before, we couldn’t be as creative as we are today with the colors, fabrics, and all the improved technology that is being offered in the fabric industry.” While he notes that the colors commonly used in upholstery and fabric remain reminiscent of sand, sea, and sky, bright accents are also becoming more popular than they were in previous years. Bobby explains, “Today, people want to have more fun! This isn’t their main house—it’s an escape from reality. They just want to put on their flip-flops, crack open a beer, and enjoy the salty air.” Thankfully, the salty air and other elements are no match for the durability of new fabrics commonly found in beach-home furniture today. “You want to relax and enjoy the sunset but know that your furniture is able to take the blows of crazy kids, grandkids, and pets,” says Bobby. Fabrics such as Sunbrella, Crypton, and other “lifeproof” textiles that are resistant to rain and UV-damage have seen a rise in popularity, as have pieces that can be easily customized to fit a customer’s exact vision. That flexibility is at the core of Oskar Huber’s customer-focused mentality. “Our merchandising is always evolving and we are focused on fulfilling their every design need,” explains Bob Huber, Bobby’s father and co-president along with Ron and Don Huber. “Our accessory merchandiser has her finger on the pulse of the marketplace, is always surprising us with new shipments of her latest finds, and is always on top of what is trending.” Speaking of trending, “Gray is the new beige (for wood finishes),” explains Bobby. “We have this beautiful new driftwood gray
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