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Successful Expansion Through Digital Retail Management Adeo Leroy Merlin uses the planning software P’X Store Solution to boost international growth

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ounded in 1923, Leroy Merlin formed the group ADEO in 2007 to boost worldwide expansion plans. Since then, ADEO strived for a single, consistent solution for store design, equipment planning, merchandising and assortment optimization for about 700 Do-It-Yourself stores (DIY) in twelve countries of the world. In need was a software connecting merchandising, planning and cost management of the furniture as well as the purchasing department. The project management was in the hands of Philippe Mougeot, Director Marketing for Leroy Merlin Russia, where the pilot project took place. Precise planning: From the DIY store to the screw Following the design of a standard store in P’X for fast expansion in Russia, the 3-D models of approximately 35,000 products from 15 product groups were arranged in a sales-promoting master plan via drag-anddrop. The changes of the assortment can be executed in the headquarters at any time. Then the planograms are sent to each DIY-store for execution. In September 2017, the micro-

and macroplanning as well as the ordering of materials for the first new DIY-market was completely processed using the P’X Store Solution. Already shifting from marker and excel file to a persistent solution did generate giant savings. “Before using P’X, one of the 35 trucks with equipment we deliver to a new market, often was too much”, Philippe Mougeot reports. “With better information for everyone, these goods can be saved, as well as the overstock and diminishing of equipment in the shops.” In order to make the transition to 3-D planning software as smooth as possible in other European business areas of Adeo in France, Italy, Spain and Poland the implementation project has already worked on simplifications of functions and user guidance as well as planning processes. Smart planning for success in retail management The detailed 3-D interior design with the option of ordering furnishings directly increases not only efficiency but also profitability. With the data in the new planning tool, it is possible to match the assortment more exactly to the customer’s demands and orders now

correspond to actual requirements much more precisely. The new possibilities of a coherent planning of stores, furniture and assortment lead to better information and communication of involved parties and produce synergetic effects along the process chain. The in-detail interior planning, linked to the functionality for ordering furniture, increases efficiency as well as profitability. Another major advantage results from the linkage of the planning tool to the real sales figures. “Using Business Intelligence (BI) software, we can adjust stock turnover, shelf spaces and minimum inventory to gain more turnover”, Tatiana Kolunova, responsible for Merchandising at Leroy Merlin Russia, explains. In addition, the range of goods offered can be optimized by evaluating the actual sales figures per item. With the complete digitization and standardization of shop fitting, furnishing planning and assortment optimization, Leroy Merlin improves the information and communication of all employees involved and can use the resulting synergy effects throughout the entire process chain. The pilot project has now been successfully completed and the worldwide rollout of the P’X Store Solution is underway. ■

… und bis ins letzte Detail geplant / … as well as all the related details

POS-LADENBAU ■ 2 • 2018 45

POS LADENBAU 02 2018  

Magazin für Ladengestaltung, Boden, Wand, Decke, Licht, Displays und Akustik

POS LADENBAU 02 2018  

Magazin für Ladengestaltung, Boden, Wand, Decke, Licht, Displays und Akustik

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