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Trend-setting Design for Better Sales Monar shoe shop in the centre of Antwerp: A ‘warm’ floor, more volume and a flexible seating area


ore than seven years after its renovation, the Monar shoe shop in the centre of Antwerp in Belgium felt outdated to the employees. The team called upon the interior design firm c [aksent] to create a new look for the shop. Interior designer Nancy Cool gives an insight into the project which she realized by enriching the floors and walls with Mosa tiles. One of the client’s most important requirements was a greater volume in the sales area. This put considerable pressure on the interior designer. She faced the challenge of creating more storage space despite the fact that there was no extra space available. “We resolved this by creating a hanging volume along the walls,” explains Cool. “This is filled with shoes. In the shop area,

we provided modular seating areas. This allows a flexible use of the space. The shop window displays have been turned to face inwards. There’s a small-scale ‘teaser’ on the outside to tempt shoppers to come in.” The Monar employees had a clear preference for parquet as the flooring. “But I really didn’t like that idea”, says Cool. “A parquet floor in a busy shop with benches that can be slid over the floor is just asking for problems. On the other hand, the fact that the client wanted a ‘warm’ feel with long strips gave me an idea, and I discovered the ceramic tiles by Mosa. They’re not only beautiful but also very hard-wearing.” “We used three different colour shades for the floor and wall design, and three different tile formats. We didn’t use a standard module. Instead, we laid the entire

floor ourselves,” says Cool. “The floors and walls were relatively quick to install as all the tiles were numbered. In the end installing them ourselves was quite a task, but the result is an impressive piece of work.” Although Mosa tiles were applied in the Monar renovation, Nancy Cool is more of a fan of natural stone. “Wherever possible, I would always prefer to work with natural stone. It’s ‘real’ and unique as a material. However, if a specific situation demands it, as the low-maintenance requirement in this case did, I do also use ceramics as an alternative … but only if the ceramic tiles are beautiful enough. I don’t want any imitation stone or wood structure. If you opt for ceramic tiles, you opt for the specific properties and beauty of tiles.” ■

Größeres Volumen im Verkaufsbereich /

Creating more storage space

Indirektes Licht / Indirect Lighting

 Modulare Sitzgelegenheiten für mehr Flexibilität

Modular seating areas guarantee flexibility

POS-LADENBAU ■ 2 • 2018 39

POS LADENBAU 02 2018  

Magazin für Ladengestaltung, Boden, Wand, Decke, Licht, Displays und Akustik

POS LADENBAU 02 2018  

Magazin für Ladengestaltung, Boden, Wand, Decke, Licht, Displays und Akustik