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S P EC I A L A DV E R TI S I N G S EC T I O N

Manard M. Lagasse Jr.

[ ASSOCIATED GROCERS ] Helping independent retailers remain competitive and grow in a changing market IN MAY 1950, 17 independent grocers in Baton Rouge joined together to pool their purchasing power. By collectively purchasing directly from food manufacturers, they were able to decrease their costs as well as the costs to consumers. In doing so, Associated Grocers was established. In the 70 years since, Associated Grocers has grown considerably, with a current membership of more than 200 retailers across Louisiana, Mississippi and Texas. Today, Associated Grocers provides its members with a full-service retail operations support and solution center, which includes procurement, retail services and support, information services, marketing, advertising, store development, retail systems, retail accounting, and creative and print services. With more than 650 full-time employees and annual sales of more than $675 million, Associated Grocers is a key player in Louisiana’s economy. Although Associated Grocers has experienced significant growth and has greatly expanded its services in the seven decades since it was created, the company’s foundation remains the same: helping independent grocers grow their businesses and remain competitive in a vibrant, constantly changing environment. “All of our attention goes to helping our retailers. Our mission is to provide them with the tools, products and services they need to succeed, so they can focus on their customers,” says Associated Grocers President and CEO Manard Lagasse, Jr. “We have really good,

Associated Grocers … helps guide its members through changing business environments, constantly evolving technology and unforeseen challenges, such as natural disasters that affect grocers and their customers. dynamic retailers that have the ability to get things done. We’re lucky to have them.” Although Associated Grocers provides its retailers with solid, stable support, the company also helps guide its members through changing business environments, constantly evolving technology and unforeseen challenges, such as natural disasters that affect grocers and their customers. As such, Associated Grocers stays abreast of industry trends, best practices and changing social issues that have an

impact on consumer food choices. “We’re not just a central distribution center,” Lagasse says. “We support our retailers across all of their needs.” For example, he says, Associated Grocers has taken the lead on digital technologies, as well as digital marketing. “The market has rapidly changed and retailers have to be able to move and adjust and adapt to those changes—such as having a digital presence—because changes in technology are not going to stop,” he says. “We have the experience and the

expertise to help them develop new marketing and advertising strategies.” Associated Grocers’ digital marketing team provides guidance, recommended partnerships, and strategy for retailers using a number of platforms such as websites, e-commerce, digital coupons and social media. Although Associated Grocers provides consistent support across its membership, the company’s services are designed to be tailored to the communities and different cultures in which the independent retailers work. This flexibility has been key to Associated Grocers’ long-term success, says Lagasse, who joined Associated Grocers in 2007 and has managed several different departments within the company. As Associated Grocers looks to the future, the company is focused on helping its retailers— many of whom have been with Associated Grocers for several decades – differentiate themselves in the market, stay competitive and grow for vitality. At the same time, Associated Grocers is looking to welcome new independent retail grocers to its membership. The company will continue to invest in its relationship with retailers, as well as in its loyal, diverse workforce. “Our success is based on our employees and the relationships we’ve built with independent retailers,” Lagasse says. “Associated Grocers is fully committed to their success. I’m excited for the future of our company.”

AT A GLANCE PRIMARY PRODUCT/SERVICE: Retail operations support and solutions for independent retail grocers TOP EXECUTIVE: Manard M. Lagasse, Jr., President and CEO YEAR FOUNDED: 1950 • PHONE: 225.444.1000 • WEBSITE: agbr.com AnnualReportBR.com | ANNUAL REPORT 2020

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Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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