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S P EC I A L A DV E R TI S I N G S EC T I O N

From left: Carol James, Cherri Kieschnick, Callie Marx, Jack Harless, Kase Gonzales and Paula Dugas

[ FIRST LOUISIANA INSURANCE ] Large enough to cover every need, small enough to provide personal touch AT FIRST LOUISIANA INSURANCE, insurance is not just about policies and premiums—it’s also about people. Founded by Jack Harless in 1980, the Baton Rouge-based company provides commercial and personal insurance services to individuals and businesses in the Gulf Coast region. Clients range from individuals and families, to small local businesses, to major companies with multiple locations. First Louisiana offers personal coverages such as auto, home, boat, RV, long-term care, life insurance and personal umbrella policies. Commercial coverages include general liability, workers compensation, property, automobile and umbrella policies as well as employee group benefits such as health, life, disability and long-term care. Since November 2000, First Louisiana Insurance has been part of Associated Agency Services, a group of independent insurance agencies in Louisiana. Co-founded by Harless, Associated Agency Services combines the strength of First Louisiana with other premier agencies across the state to provide enhanced services for clients. Collectively, these companies have written more than $200 million in premiums. For First Louisiana Insurance clients, this translates into more competitive pricing. “Our clients benefit as we represent the major insurance companies doing business in Louisiana along with the

preferential pricing we obtain because of our size,” says Harless. “They trust that the price we give them is competitive in the marketplace.” Pooling premiums with other independent insurance agencies, First Louisiana Insurance can provide services comparable to much larger companies. First Louisiana also provides customized service reflecting its status as an independent, family-owned business. As such, First Louisiana clients get the best of both worlds. “We are large enough to take care of your needs, but small enough to give you personal service,” Harless says. In the agency’s 40-year history, ded-

ication to individualized customer service has remained constant. “We return all phone calls the same day. Our clients have our direct numbers as well as our cell numbers,” Harless says. “If a client needs to file a claim or requests a certificate of insurance, we take care of it that day. Our goal is to be proactive so that the client doesn’t have to wait. We’re always available, day or night.” The First Louisiana Insurance staff— most of whom are certified insurance counselors—remains current on regulations, policies and products offering clients complete confidence in their knowledge and dedication. Harless

says the ability to devote such attention to smaller and medium sized clients sets First Louisiana Insurance apart in an industry that has experienced consolidations and closures. “You don’t see a family-owned insurance agency like ours much anymore. Most are now owned by banks,” he says. “Larger, bank-owned companies write a lot of premium volume, but smaller accounts are generally not their focus. They are geared more towards mega commercial clients. We’re able to give our smaller and medium-sized clients the same detailed service our large commercial accounts have become accustomed to receiving. Our commercial department, realizing that a large company’s individual needs can shift regularly, is committed to swift action when a client calls.” In an industry where there’s no such thing as a typical client, being able to deliver competitive marketplace options with specialized, personal service has earned First Louisiana loyal clients across Baton Rouge, surrounding parishes and other states across the country. “We very seldom lose a client,” Harless says. “Our clients know we’re going to take care of them, respond quickly to their needs and always have their best interests in mind. We’re always on their side. People don’t stay solely because of price—the service they get matters.”

AT A GLANCE PRIMARY PRODUCT/SERVICE: Commercial and personal insurance services TOP EXECUTIVES: Jack Harless, CIC, President; Kase Gonzales, CIC, General Manager; Callie Marx, Office Manager/Commercial Account Manager YEAR FOUNDED: 1980 • PHONE: 225.923.1131 • WEBSITE: firstli.com 64

ANNUAL REPORT 2020 | AnnualReportBR.com

Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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