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S P EC I A L A DV E R TI S I N G S EC T I O N

[ UNLOCK’D ] New online realtor business helps homeowners save money WORKING IN THE real estate business in the past few years, Barret Blondeau saw a shift in how people approached selling their homes. Not only were they looking for ways to keep costs down, but they also were willing to take on more responsibilities in the selling process to accomplish that goal. “I noticed that consumers were more versed on the market,” Blondeau says. “They just have a deeper understanding and knew what their neighbor’s house sold for last week.” That trend gave Blondeau the idea for Unlock’d, an online platform that allows people to take much of the home-selling process into their own hands. They can list their homes, communicate with potential buyers, take care of legal documents and more for a flat fee of $399. Unlock’d also places information on popular real estate sites to increase exposure for listings. Blondeau began developing Unlock’d in 2018, and the site launched in early 2020. It eliminates some of the inefficiencies he noticed while working at local real estate agencies and later at his own brokerage. For example, sellers know their homes better than anyone. Instead of paying a real estate agent for the time they’d spend on tasks such as filling out the number of bathrooms and other listing details, Unlock’d customers can take on these tasks themselves saving

them money. Blondeau’s platform also affords a greater degree of privacy than existing for-sale-by-owner sites, he says. Instead of publicly listing sellers’ phone numbers, Unlock’d uses software that connects buyers and sellers while protecting contact information. This also enables people interested in homes to get quick, accurate answers to their questions and weed out sales calls. If a deal is struck, Unlock’d makes it easy to execute the necessary legal documents, Blondeau says. However, if you need extra support, à la carte real-

tor assistance from Blondeau and his team is available. “If there’s something you need help with, you can hire an agent for that exact service,” Blondeau says. “They’re paid only for delivering that service instead of the traditional 5 to 6 percent.” That’s good for consumers as well as agents. Someone working for a traditional agency may invest up to 80 hours of their time trying to sell a home only to have the deal fall through, Blondeau says. “That really stinks. That’s a lot of time and money invested on my part as an

agent, and I don’t get paid,” he says. With Unlock’d, agents are paid upon completing whatever services clients have requested. Blondeau says although Unlock’d makes it easy for anyone to sell a home, it can also be an ideal solution for those who have already sold in the past, real estate investors, and others who are familiar with the process and don’t need many of the services they’d have to pay for if they hired a broker. The transparency offered by Unlock’d is unique in the real estate market, Blondeau says, and he’s hopeful that it will help his business grow. The premise of Unlock’d is getting attention; he won first place in a pitch competition hosted by the IDEAinstitute in New Orleans in September and has been invited to participate in similar upcoming events at PitchBR and IDEApitch, which provides cash prizes to participants with winning innovative business ideas. “There is nothing out there right now that’s allowing buyers to obtain cost transparency and cost control, and Unlock’d will provide that for buyers,” Blondeau says. “Consumers know more of what’s going on, and they’re wanting to take on more to save more money. Unlock’d provides sellers a way to sell their house for a low fixed cost. This is driving technology into the for-sale-byowner space.”

AT A GLANCE PRIMARY PRODUCT OR SERVICE: Peer-to-peer real estate platform TOP EXECUTIVES: Barret Blondeau and Knox Nunn YEAR FOUNDED: 2018 • PHONE: 1.800.578.6508 • WEBSITE: unlockd.tech AnnualReportBR.com | ANNUAL REPORT 2020

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Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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