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S P EC I A L A DV E R TI S I N G S EC T I O N

[ ALFORD SAFE AND LOCK ] Customers count on quality workmanship, skilled staff IN 1946, AFTER returning home from serving in the U.S. Army during World War II, Edgar Alford and his brother Floyd took a road trip from their home in Fort Worth, Texas to Panama City, Fla., to visit their brother Lloyd, Floyd’s twin, who owned a locksmith shop. Eager to open their own business, Edgar and Floyd considered several cities they passed through on their roundtrip excursion, including Shreveport, Birmingham and Pensacola. When they stopped in Baton Rouge, however, they knew they’d found the perfect place to settle down and start their locksmith company. Attracted by the city’s status as the state capital, the existence of refineries and the presence of two universities, Edgar and Floyd opened the doors to Alford Safe and Lock later that year. Seventy-four years later, the fullservice locksmith company continues to provide quality workmanship and expertise for residential, commercial and industrial customers across Baton Rouge and the surrounding parishes. “Anything to do with keys, locks or safes … we do it,” says president and owner Gary Alford, who took over the business from Edgar, his father, in 1977. Alford’s Safe and Lock provides a range of services, including key replacement, master key creation, traditional and electronic lock installation and repair, emergency lockout assistance, safe installation and opening, digital safe programming,

and code breaking. The company also sells products, from new locks for homes to industrial-strength safes for businesses. Popular services include rekeying, installing deadbolts and improving home security for customers who have just purchased a home, as well as installing key-card or FOB-based electronic access systems for businesses. As the first and oldest locksmith company in Baton Rouge, Alford’s has handled jobs of all sizes. Alford’s licensed technicians rekeyed 800 locks at the National Hansen’s Disease Museum in Carville, one of the company’s largest jobs, which took a month to complete. The company also

secured the governor’s mansion after an attempted break-in. And Alford’s technicians performed security work at Riverbend Nuclear Power Plant while wearing hazmat suits. “It can be a challenge to work on a lock in that suit,” Alford notes. The secret to the family business’s long-running success stems from skilled, professional staff who consistently put the customer first. “You can call us with a problem that morning and we’ll get you fixed up that day,” Alford says. “Our nine employees have 170 years of combined experience. They’re dedicated to taking care of each customer by providing good service and doing a thorough job.”

While Alford’s unparalleled customer service has remained constant, technological advancements have brought changes to their products and how technicians install and service them. “Technology has improved residential and commercial safes immensely, such as providing better fire protection,” Alford says. “Locks also are more secure because of better quality materials and technology has improved the physical lock itself.” Indeed, installing and repairing electronic locks, access-control systems, and panic exitdoor devices account for a growing part of the industry. Alford’s uses only high-quality products, such as locks made of allweather-resistant metal, not plastic. This focus on quality extends to equipment used, as well. “Our key machines are so accurate that only about one out of 10,000 keys doesn’t fit perfectly,” Alford says. “We have quality, original key blanks, which make a very accurate key.” Alford’s guarantees all of their work. Alford says the company will continue to hold true to the business Edgar and Floyd established 74 years ago. “We’re going to stay a familyowned business with employees who we think of as family,” he says. “We’ll advance as the technology continues to evolve, and we’ll continue to provide top-notch products and quality service to every customer.”

AT A GLANCE PRIMARY PRODUCT/SERVICE: Full-service locksmith and security provider for commercial, industrial and residential customers TOP EXECUTIVE: Gary Alford, President and Owner YEAR FOUNDED: 1946 • PHONE: 225.387.5386 • WEBSITE: alfordsafeandlock.com 50

ANNUAL REPORT 2020 | AnnualReportBR.com

Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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