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S P EC I A L A DV E R TI S I N G S EC T I O N

[ HENRY HAYS CONSULTING/MPOWER HEALTH ] Health care market ripe for disruption, and Henry Hays is ready HENRY HAYS, A self-described disruptor at Henry Hays Consulting/MPower Health, says there was a seminal moment in March of 2019 when the bell tolled on traditional health care. That’s when technological trailblazers Amazon, J.P. Morgan and Berkshire Hathaway forged a nonprofit health care venture with the stated purpose of tackling rising health care costs and improving the overall health care system. No doubt the company’s innovative application of technology will have a disruptive ripple effect on the entire industry. Hays is always on the lookout for disruptive innovation, whereby technology displaces and “disrupts” an established market. Hays says the health care market has all the symptoms—market complacency, customer frustration and tension points. “There are red flags everywhere,” he says. “Health care has been very reactive, not proactive, and it’s easy to understand the customer frustration. Things have been done the same way for decades.” Hays’ career began in the pharmaceutical industry in the late 1990s, where he served several companies in multiple sales and account manage-

ment roles. But it was the challenge of building unique, high-performing sales teams that quickly became his passion. Today, Hays helps clients understand where there is a need for disruption and how it can best be achieved. His firm builds plans to match those needs, then creates a roadmap to achieve market disruption and ultimate success. Hays says health care is rapidly evolving to a value-based industry, and that doctors should tap into emerging technologies and newer business models to stay out in front. “Swarm Artificial Intelligence” will play a critical role in this evolution. Swarm is the world’s first

AI platform that amplifies the intelligence of networked business teams, enabling significantly more accurate forecasts, predictions, decisions and insights. He says the potential of smart watches is a prime example. “In the near future, they’ll be so sophisticated in terms of what they’re measuring on your body. That information will be sent back to your physician’s office and they’ll be able to proactively determine a course of treatment. Multiple layers of machine learning and advancing AI will power this.” Hays’ sales leadership experience has equipped him with the knowl-

edge, wisdom and insight for building extraordinary teams through servant and value-oriented leadership. As such, he guides companies through the process of preparing for and recognizing when their markets are about to be disrupted. Most of his clients are in the health care “ecosystem”—for example, vendors, hospitals, patients, doctors, small doctor groups and larger doctor groups. In that realm, Hays’ firm can potentially run the entire business side of an operation, from accounting to hiring to payroll to contract negotiation. All of these functions will be disrupted. No doubt his services are needed now more than ever, as each day brings new technologies matched with new challenges. The most dangerous business strategy is standing still. For example, when the government mandated that hospitals switch to Electronic Medical Records (EMRs), it created a huge storehouse of unstructured data. “Our goal is to get that into a more structured state where you can make that data work for you and create better interactions between patient and physician,” he says.

AT A GLANCE MPOWER HEALTH: PRIMARY PRODUCT/SERVICE: Provides innovative solutions, improves quality and drives better results by partnering with physicians and organizations TOP EXECUTIVES: Scott LaRoque, Founder and CEO; Chris Vaerwyck, CHRO; Alla LaRoque, COO: Nancy Vasto, CCO YEAR FOUNDED: 2009 • PHONE: 225.252.3624 • WEBSITE: mpoweringhealthcare.com HENRY HAYS CONSULTING: PRIMARY PRODUCT/SERVICE: Consulting authority on disruptive innovation • TOP EXECUTIVE: Henry Hays, Founder/Speaker YEAR FOUNDED: 2016 • PHONE: 225.252.3624 • WEBSITE: henryhaysconsulting.com AnnualReportBR.com | ANNUAL REPORT 2020

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Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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