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S P EC I A L A DV E R TI S I N G S EC T I O N

[ CSC CUSTOMS ] Professional, reliable, and passionate about their work CHRIS WAGLEY HAS loved trucks all his life, so it’s no surprise that he was drawn to the automotive industry. Partly by chance and partly by luck, he ended up with a successful company that seems to never stop growing. In his early 20s, Wagley worked as an accessories manager at a local dealership and loved his job, but resources were limited and the staff couldn’t always handle the workload in a timely manner. So he opened up his own shop, CSC Customs, to help with the workload and even hired a manager. After two years, however, he left the dealership and concentrated on his own small company. With two partners, the business grew quickly and in 2015, a big box store, Four Wheel Parts, came calling—more than once—and eventually bought him out. “They made me an offer I couldn’t refuse,” Wagley says. He continued doing customized work, but due to a non-compete agreement with Four Wheel Parts, he was limited to just a few services. After the agreement expired, Wagley was free to do what he wanted.

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ANNUAL REPORT 2020 | AnnualReportBR.com

“We had been operating out of a 3,000-square-foot building for eight years and the dealership business was booming,” Wagley says. “We were busting at the seams in every department.” So last November, he moved his operation to a 31,000-square-foot building about a mile away from his original shop on Airline Highway. His company

now caters to car dealerships and individuals with services provided by a staff of 16 employees, all certified in various skills. “It was a smart move,” he says. “The new facility provides us with more office space, a better showroom, space for more equipment and the ability to work on about 10 vehicles at the same time.

Customers are often looking for ways to “upfit” their vehicles, which can include window tinting, bed liners, leather upholstery, custom tires, “lift kits,” and more. Wagley is proud of the custom services he offers, but he’s even more proud of the company culture he and his staff have created. “Our salespeople are knowledgeable and friendly, and they will always lead you in the right direction,” he says. “They don’t work on commission because I want my customers to always feel comfortable with their purchase and confident that they got a fair and honest deal. I don’t want my staff to be motivated by money, but rather by making our customers happy and building up our reputation.” The shop environment is pleasant, too. It’s spacious and clean with coffee and snacks available to customers, a large waiting room, and a panoramic view of technicians at work no matter where you look. Wagley credits his success to the great team he has assembled. “Every one of our employees take great pride in the work they do,” he says.

Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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