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SUCCESS

SPEC I AL ADVE RTI SI NG SEC TI O N

FROM THE BOARD CHAIR

programs and services that support ALICE households. “While we’ll always be recognized as a fundraiser, we’re now seen as a convener and collaborator as well,” Pritchett says. “We’re all trying to achieve the same results, so the more CAUW can leverage our reputational capital to bring a crosssection of nonprofits to the table, the more we’ll see bigger and bolder solutions.” According to Michelle Hardy of Turner Industries, the Resource Development chair-elect for CAUW’s board of directors, this strategic role amplifies CAUW’s impact in the community. “Capital Area United Way serves as a catalyst for bringing others together,” she says. “They help nonprofits build their capacity and provide resources nonprofits might not otherwise have access to.” For example, CAUW recently sent 19 local nonprofit leaders to Next Wave training sessions to learn skills needed to run a successful nonprofit organization. Given the region’s diversity, approaches to developing solutions differ across the 10-parish area. But a

common thread among all grantees is a commitment to results-driven solutions. All grantees measure the same indicators to demonstrate impact among the communities they serve. United Way is also committed to identifying strategic initiatives aimed at supporting the ALICE population. One example is the Volunteer Income Tax Assistance (VITA) program, which provides free tax preparation by certified volunteers for people earning less than $56,000 annually. “With programs like VITA, individuals and families can utilize a free service that they otherwise would have to pay for,” Bell says. “This means these families are able to receive 100 percent of their tax refund which can assist with greater financial stability for their households.” The United Way 211/CAUW resource line is another example of CAUW leveraging community resources for impact. A free, confidential information referral line, 211, is available via phone, text or online chat 24/7, and connects people with local resources. “211 provides an access point for people who might not know where to go or who to

ask for help, such as how to get Meals on Wheels for their aging parents,” Pritchett says. Continued access to needed resources is critical to build capacity that ultimately will have greater impact in the community. CAUW is engaging with new platforms for giving and is enhancing its fundraising and revenue-generation abilities. This includes tapping into volunteers from the business community to assist with resource development. “When you get industry and business professionals together to help, that’s what Baton Rouge is all about,” Hardy says. “Once people understand the impact and ALICE, the giving becomes easy.” “People look to us as a convener and a mobilizer, but recent events have underscored the importance of United Way in our community,” says Bell. “We can take our knowledge and resources to address areas with the greatest need, but none of our work is possible without donors, volunteers and corporate support. Our ability to be a resource is limited only by your willingness to be a source. Please join us.”

AT A GLANCE PRIMARY PRODUCT/SERVICE: Nonprofit organization that leverages partnerships to advance the common good through education, income stability, healthy living and basic needs TOP EXECUTIVES: George Bell, President and CEO; Katie Pritchett, Senior Vice President, Impact and Operations; Amey Shortess Crousillac, Vice President, Resource Development; Robert Schneckenburger, Hancock Whitney Bank, Board Chair; Aaron Stanford, Morgan Stanley Wealth Management, Board Chair Elect; Michelle Hardy, Turner Industries Group, LLC, Resource Development Chair Elect YEAR FOUNDED: 1925 • PHONE: 225.383.2643 • WEBSITE: cauw.org

2005

2010

2009 Capital Area United Way announces its four focus areas: income, health, education and basic needs.

2015

Give. Advocate. Volunteer. Three simple ways we can all make an impact in our local community. As board chair of Capital Area United Way, I am very proud of the progress United Way has made in the community, but we cannot do it alone. By giving to Capital Area United Way, you are forming a relationship from start to finish. You can be sure that your dollars are being spent on the most pressing needs.  As an advocate you can share with your colleagues about the important work being done in the community and how you can be a convener in the community. Lastly, you can volunteer. The funding process is completely volunteer driven. You, as a community member and volunteer, have a say where your donation goes. I am asking for your help to move this community forward by donating at www.cauw.org/ donate.

ROBERT SCHNECKENBURGER Board Chair Hancock Whitney

2020

2016 United Way 211/CAUW resource line plays a prominent role in response to the August 2016 Floods.

AnnualReportBR.com | ANNUAL REPORT 2020

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Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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