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[ CAPITAL AREA UNITED WAY ] Improving life through partnerships, programs and community conversations FOR MORE THAN 95 years, Capital Area United Way has impacted thousands of lives through local nonprofits, programs and volunteers to make a tangible impact in the 10-parish area. In just the past 30 years, CAUW has invested more than $230 million and each year helps more than 250,000 residents. CAUW’s impact has included increasing school readiness and attendance for area children, defraying the costs of housing, improving physical activity and access to nutrition, and helping to prevent evictions and homelessness. In 2016, CAUW transitioned to

1920

1925 Seeing local unmet needs, the Baton Rouge Federation of Community Works establishes the “Baton Rouge Community Chest” campaign.

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ANNUAL REPORT 2020 | AnnualReportBR.com

impact model funding which is an organizational effort that targets programs, initiatives and partnerships that impact the community’s greatest needs. “We have a commitment to staying relevant to our community,” says George Bell, CAUW president and CEO. “Transitioning to an impact model was a major shift that has enabled us to more strategically work on issues that the community tells us they want to address.” CAUW regularly engages in community conversations sparking in-depth discussions with hundreds of citizens about local issues in an effort to find viable

solutions for its 10-parish area. From these community conversations, priority areas emerge that guide investments. Current priority areas fall under the buckets of education, income stability, health and basic needs. “Everything we do is tied to the community priorities that bubble up from those community conversations,” says Katie Pritchett, senior vice president, Impact and Operations. “The needs of our communities have shifted over 95 years, so the organizations working to meet those needs have shifted as well. The impact model and priority areas mean new organizations or new innovative programs

1960 1976 Several parishes merge and adopt the name “Capital Area United Way” to serve the now 10-parish area.

have been able to apply for United Way funding.” The population CAUW’s work supports is driven by the ALICE—Asset Limited, Income Constrained, Employed—population. This includes the growing number of working residents who earn more than the federal poverty level, but less than the cost of living. ALICE households struggle to meet basic needs and live paycheck to paycheck. In the 10-parish area, 45 percent of residents are ALICE. Recognizing that no single organization can solve every problem, CAUW has stepped into a more strategic role, working with community partners and investing in

2000 1985 The Tocqueville Society formed with the first members— Huey J. and Angelina Wilson and Milton J. Womack.

Profile for Baton Rouge Business Report

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

Baton Rouge Business Report's 2020 Annual Report  

Read about the successes of Capital Region companies in this special advertising publication from Baton Rouge Business Report.

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