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TRENDS IN HEALTH CARe SPECIAL ISSUE

CHALLENGING TIMES How the local health care sector responded to being upended by COVID-19.

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TRENDS IN HEALTH CARE

CONTENTS

16 Publisher: Rolfe H. McCollister Jr. EDITORIAL Editorial director: Penny Font Executive editor: JR Ball Editor: Stephanie Riegel Assistant editor: Allan Schilling Online news editor: Deanna B. Narveson Staff writer: Caitie Burkes Digital content editor: Mark Clements Contributing writers: Sam Barnes, Tom Cook, Maggie Heyn Richardson Contributing photographers: Brian Baiamonte, Marie Constantin, Don Kadair, Tim Mueller, Collin Richie ADVERTISING Sales director: Kerrie Richmond Senior account executives: Marielle Land-Howard, Kelly Lewis Account executives: Mary Katherine Bernard, Mandi Bryant, Taylor Fountain Advertising coordinator: Brittany Nieto CORPORATE MEDIA Editor: Lisa Tramontana Content strategist: Allyson Guay Multimedia Strategy Manager: Tim Coles Account executives: Judith LaDousa Client Experience Coordinator: Studio E: Nicole Prunty

CHALLENGING TIMES

CUSTOM PUBLISHING Sales director: Erin Palmintier-Pou

ISTOCK

How the local health care sector responded to being upended by COVID-19.

2021 TRENDS IN HEALTH CARE

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STATS Capital Region health care facts and figures.

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THE CUTTING EDGE A look at the Capital Region’s latest technology and developments.

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People to watch The Capital Region health care leaders who are making headlines in 2021.

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Health care heroes We spotlight some of the health care professionals who stood tall during the pandemic and made a difference on the front lines.

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The threat is real Cyberattacks on health care facilities are rising and predicted to get worse over the next five years; is enough being done to prevent them?

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What’s new in health care [sponsored content] The coronavirus pandemic created a medical crisis across the globe, but it also brought about important changes in health care delivery and allowed us to appreciate the skill and compassion of our health care professionals. LISTMAKERS

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Hospitals

MARKETING Chief marketing officer: Elizabeth McCollister Hebert Marketing & events assistant: Taylor Floyd Events: Abby Hamilton Community liaison: Jeanne McCollister McNeil ADMINISTRATION Assistant business manager: Tiffany Durocher Business associate: Kirsten Milano Office coordinator: Tara Lane Receptionist: Cathy Varnado Brown PRODUCTION/DESIGN Production director: Melanie Samaha Art director: Hoa Vu Graphic designers: Melinda Gonzalez, Emily Witt AUDIENCE DEVELOPMENT Audience development director and digital manager: James Hume Audience development coordinator: Ivana Oubre Audience development associate: Jordan Kozar A publication of Louisiana Business Inc. Chairman: Rolfe H. McCollister Jr. Executive assistant: Tara Broussard President & CEO: Julio A. Melara Executive assistant: Brooke Motto Circulation/Reprints 225-928-1700 email: circulation@businessreport.com

Specialty hospitals After-hours and urgent care clinics Physician groups Outpatient physical therapy providers Retirement and assisted-living communities

Subscriptions/Customer Service 225-421-8181 email: subscriptions@businessreport.com ©Copyright 2021 by Louisiana Business Incorporated. All rights reserved by LBI. The Greater Baton Rouge Business Report cannot be responsible for the return of unsolicited material—manuscripts or photographs, with or without the inclusion of a stamped, self-addressed return envelope. Information in this publication is gathered from sources considered to be reliable, but the accuracy and completeness of the information cannot be guaranteed. No information expressed here constitutes a solicitation for the purchase or sale of any securities.

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TRENDS IN HEALTH CARE

NOW

STATS

Capital Region health care facts and figures. BY HOLLY DUCHMANN

$1.2 million

Value of regional innovation program launched by Baton Rouge Health District with federal Economic Development Administration award

11,000 Patients treated at BRG’s Mid City emergency room, which reopened in June

475

Providers with Our Lady of the Lake Physician Group in 2020 (No. 1 in region)

10,538% Increase of video visits with Ochsner Medical Center− Baton Rouge providers (March 2020-February 2021, compared to previous year)

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Number of COVID-19-related clinical trials in which Our Lady of the Lake has participated

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NICU babies that Woman’s Hospital transported during Hurricane Laura relief efforts

Patients treated at Baton Rouge General’s Mid City campus in 2020, compared to 2019

27,880

Estimated new cases of cancer in Louisiana in 2021

3,585 Cancer screenings provided by Mary Bird Perkins Cancer Center in 2020 through its workplace and community programs

Sources: Pennington Biomedical Research Center, Ochsner Health, Woman’s Hospital, Baton Rouge General, Our Lady of the Lake, Mary Bird Perkins Cancer Center, American Cancer Society, Business Report 2020 Book of Lists

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ALL IMAGES STOCK PHOTOS

26,000 33%

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TRENDS IN HEALTH CARE

NEXT

The cutting edge A look at the Capital Region’s latest technology and developments. BY ALLAN SCHILLING

Brain surgery while patient is awake

No waiting rooms

In planning for Baton Rouge General–Ascension, the idea was to create a new health care experience, one that focuses heavily on technology and the “no waiting room” concept. Patients are able to check in when they arrive through Baton Rouge General Mobile or the onsite kiosk. After scheduling an appointment, a text message link is sent to the patient’s mobile phone. They can download the app and follow the steps prior to coming in. Upon arrival, patients then use their phone to check in, and they will receive directions to go straight to an exam room.

OCHSNER)

Ochsner–Baton Rouge is performing surgery to remove brain tumors while patients are awake. Specialized fiber tractography creates cortical mapping on the brain’s surface. This allows the surgeon to visualize the brain network with diffusion tensor imaging that detects the white matter fibers that connect different parts of the brain. Determining the eloquent areas of the brain, which are those parts that provide vital functions such as movement and speech, is crucial. Oftentimes tumors can grow dangerously close to eloquent areas and by keeping the patient awake, the surgical team can confirm, and work around, those areas in real-time.

Though radar is often thought of it in terms of tracking large, fast-moving objects like planes, it is also transforming breast cancer treatment at Ochsner–Baton Rouge by helping surgeons remove tumors while sparing healthy tissue, allowing for a better cosmetic outcome. With radar breast localization, the surgeon implants a tiny metal reflector into the abnormal tissue and radar technology helps pinpoint the abnormal tissue more precisely.

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BATON ROUGE GENERAL

Radar breast localization

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Left atrial appendage closure

Ramping up robots

BATON ROUGE GENERAL

WATCHMAN.COM

The first left atrial appendage closure in Baton Rouge using the WATCHMAN FLX device by Boston Scientific was completed in January 2021 at Our Lady of the Lake. The device’s fully rounded ball is designed to safely maneuver within the LAA. The FDA-approved device is for use in nonvalvular atrial fibrillation patients.

Baton Rouge General is expanding its robotic surgery services with the opening of Baton Rouge General Advanced Robotics Institute. The new institute is located inside BRG’s Pennington Cancer Center on the Bluebonnet campus. BRG offers robotic-assisted surgery in a host of specialties, including oncology, cardiothoracic, orthopedics, urology, colon and rectal, gynecology and general surgery. In addition, BRG’s new outpatient surgery center opened in the Center for Health with six operating suites, featuring a new da Vinci X surgical robot.

Interventional radiology suite

Woman’s Hospital recently completed construction on and opened an interventional radiology suite that is now operating on a 24/7 basis. Interventional radiology, also called IR, uses imaging technology to obtain pictures from inside the body to help guide minimally invasive surgical procedures. IR can diagnose, treat and cure many conditions while reducing cost, recovery time, pain and risk to patients who would otherwise need traditional open surgery.

Taste test

WOMAN’S HOSPITAL

Results of a new study from Dr. Henry Barham at Baton Rouge General confirm early research suggesting a connection between a person’s ability to perceive certain bitter stimulants and the symptoms and severity of their COVID-19 infection. The results of the study could help identify people at higher risk of contracting and experiencing severe symptoms of COVID-19.

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Endoscopic sleeve gastroplasty

OCHSNER

Endoscopic sleeve gastroplasty is a new treatment offered at Ochsner–Baton Rouge that has proved successful for weight loss. The treatment is for obese patients who are not candidates for bariatric surgery based on body mass index criteria. It is also an option for anyone who fears weight loss surgery, as it is incisionless and carries minimal risk. Endoscopic sleeve gastroplasty, also known as the accordion procedure, is performed by inserting a suturing device through the mouth into the stomach to decrease its size.

ZOLGENSMA gene therapy

TRIDENT clinical trial

Mary Bird Perkins Cancer Center and The NeuroMedical Center advanced their long-standing partnership by entering into a research agreement, beginning with the launch of a Novocure-sponsored clinical trial, called TRIDENT, for newly diagnosed glioblastoma patients. The collaboration will aid in bringing about the most advanced clinical trials available and research opportunities to determine the most effective way to treat Glioblastoma.

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WOMAN’S

HOSPITAL

In February 2021 at Woman’s Hospital, baby Lexa Dennis became the youngest known to receive the ZOLGENSMA cutting-edge gene therapy for babies born with spinal muscular atrophy. SMA is a devastating, debilitating, and often fatal disease for babies who are born with it. ZOLGENSMA is a one-time therapy that works by targeting the genetic root cause of SMA by replacing the function of the missing or nonworking gene. While it cannot reverse symptoms of SMA that have already presented, it can halt new symptoms in their tracks.

HexaPOD evo RT System

Mary Bird Perkins Cancer Center is now utilizing the HexaPOD evo RT System, an advanced robotic patient positioning platform providing six degrees of positioning freedom. The technology is utilized to more precisely deliver stereotactic body radiation therapy, a cancer treatment delivering extremely defined, very intense doses of radiation to cancer cells while minimizing damage to healthy tissue.

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TRENDS IN HEALTH CARE

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People to watch

The Capital Region health care leaders who are making headlines in 2021.

DR. VANCE ALBAUGH

Assistant Professor of Metabolic Surgery Pennington Biomedical Research Center DR. VANCE ALBAUGH is a metabolic and bariatric surgeon-scientist with an active surgical practice and research program in metabolism and bariatric surgery. Albaugh’s research interests include the mechanisms of weight-loss surgery, identification of clinical predictors of weight loss, and diabetes cure in patients undergoing metabolic and bariatric surgery, as well as investigation of other lifestyle, dietary and medical treatments for obesity and diabetes. Albaugh is the co-author of more than 40 scientific articles.

EBONI BUCHANAN

Vice President of Physician Services Woman’s Hospital EBONI BUCHANAN is the new vice president of Physician Services at Woman’s Hospital, where she is responsible for the strategic direction and growth of Woman’s physician practices. Buchanan came to Woman’s from MedStar Health in Washington, D.C., where she served as senior director of women’s and infant’s services. A Louisiana native, Buchanan earned her Bachelor of Science degree from the University of New Orleans and her Master of Health Services Administration from the University of Michigan in Ann Arbor, Michigan. She has a decade’s worth of experience in leading strategic directions for clinics and hospitals across the U.S. and is passionate about the opportunity to help improve the health of women and infants in her home state.

CYNDI KNOX

Director of Clinical Research Mary Bird Perkins Cancer Center CLINICAL RESEARCH is key to advancing cancer care and Cyndi Knox’s role in bringing national, breakthrough trials to Mary Bird Perkins Cancer Center is essential to enhancing early detection, treatment and survivorship protocols for patients and the greater oncology community. Recently, she worked closely with The NeuroMedical Center to shepherd a partnership that will increase glioblastoma research and clinical trials for patients throughout the Mary Bird Perkins network. She is also a champion of “compassionate use” and works with oncologists to undertake the arduous task of bringing studied, but not yet approved drugs, to patients who have exhausted all other treatment options.

DR. JOHN M. LYONS III

Surgical Oncologist Our Lady of the Lake Physician Group–Surgeons Group of Baton Rouge JOHN M. LYONS III is the only fellowship-trained surgical oncologist within the Our Lady of the Lake Physician Group. He currently leads both the comprehensive hepatopancreaticobiliary cancer team as well as the skin and soft tissue cancer team at the Mary Bird Perkins Cancer Center. He performed the first robotic-assisted liver resection in southeastern Louisiana using the da Vinci Surgical system. Lyons holds clinical faculty positions at both the LSU and Tulane schools of medicine as well as the Pennington Biomedical Research Center. He maintains a special interest in melanoma, sarcoma, and complex malignancies of the hepatobiliary and gastrointestinal tract.

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NICOLE MAGEE

Tumor Registry Director Mary Bird Perkins Cancer Center ENHANCING TIMELINESS of data collection, delivery and analysis is critical in ensuring oncologists possess the latest information on their patient populations. While the national average is a nine- to 12-month reporting period due to the complexities associated with cancer diagnoses, Nicole Magee and her team have already reduced reporting time to four months for colorectal and breast cancer using enhanced technology and data collection techniques. Now, due to the prevalence of lung cancer and physician needs, she is implementing a plan to collect data on newly diagnosed lung cancer cases within this shorter time frame as well.

CORBY MARTIN

Director, Ingestive Behavior, Weight Management and Health Promotion Laboratory Pennington Biomedical Research Center CORBY MARTIN SERVES as professor and director of the Ingestive Behavior, Weight Management and Health Promotion Laboratory. He is also the director of the Human Phenotyping Core of Pennington Biomedical’s Nutrition Obesity Research Center. The goal of his research is to develop tools and interventions to help people live healthier lives through diet and exercise. He has developed novel methods to assess health behaviors, including the measurement of food intake with the SmartIntake smartphone app.

DR. AZEEN SADEGHIAN Dermatologist Baton Rouge General

DR. AZEEN SADEGHIAN heads up a new clinic specializing in dermatology at Baton Rouge General, treating both pediatric and adult patients for a wide range of conditions affecting the skin, hair and nails, including acne, atopic dermatitis (eczema), psoriasis, rosacea, skin cancer and vitiligo, among many others. Active on social media as the Skin Chick MD, Sadeghian also sits on the advisory board for the American Academy of Dermatology and serves as the editorial committee chair for the Women’s Dermatologic Society. She also serves as a voluntary adjunct assistant professor at Tulane Health Sciences Center.

DR. JOHN J. TABOR JR. General Surgeon Baton Rouge General

DR. JOHN J. TABOR JR. is the first and only surgeon statewide—and one of very few in the country—to perform the most advanced treatment for pancreatic cancer, called the robotic Whipple procedure. Heading up BRG’s new Advanced Robotics Institute, Tabor specializes in robotic-assisted surgery for the treatment of pancreatic, esophageal, stomach, colon, rectal and adrenal cancer. A leader in the field of robotic surgery, Tabor trains other surgeons across the state and country on robotic assisted procedures.

URSULA WHITE

Assistant Professor Pennington Biomedical Research Center URSULA WHITE is an assistant professor and director of the Physiology of Human Adipose Tissue Laboratory. White’s research focuses on the important roles of fat tissue in over- and underfeeding and the physiological changes that result from obesity and associated diseases. She also investigates the factors and mechanisms that influence fat expansion and distribution. White is the principal investigator on a new five-year, $3.1 million NIH-funded study that will delve into the metabolic consequences of short-term weight gain.

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TRENDS IN HEALTH CARE

SALUTE

Health care heroes

We spotlight some of the health care professionals who stood tall during the pandemic and made a difference on the front lines. JAMES BAMBER, RN

SUZANNE BURAS

Ochsner

JAMES BAMBER is an intensive care nurse at Ochsner Medical Center–Baton Rouge. Working in the ICU taking care of COVID-patients, Bamber didn’t want to risk exposure to his pregnant wife, three small children and unborn child. Together, his family made the difficult decision that he would move in with his sister until their child was born, meaning he would not be present for the birth. Working extra shifts throughout the week, Bamber had the rare day off when his wife went into labor. He was close, on video chat in the hospital parking lot, as son Andrew entered the world. His quarantine had just begun but nearly two weeks later, on Easter Sunday 2020, the Bambers would be reunited.

Senior Medical Technologist

supplies and testing reagents were limited in the beginning of the pandemic.

Our Lady of the Lake Regional Medical Center SUZANNE BURAS, is a senior medical technologist in the molecular section of Our Lady of the Lake Regional Medical Center’s microbiology department. In the last year, Suzanne organized and led the team with the validations for multiple molecular testing platforms—Cepheid GenXpert, Abbott IDNow, Hologic Panther and BioFire RP2.1—for SARS-CoV-2. Validations are necessary to ensure that procedures are appropriate, training of staff is completed, testing conditions follow all safety guidelines, and valid results are reported to the health care providers. This was especially important as specimen collection

the team come together over the past year has meant a lot.

COURTNEY DONATTO, RN

BRIAN BYRD Respiratory Therapist

Baton Rouge General BRIAN BYRD SPENDS his shifts as a respiratory therapist working with BRG’s tiniest patients in the Neonatal Intensive Care Unit and sickest patients in the ICU. When the pandemic hit, he was also pulled to the ER as the onslaught began—increased workloads, extra shifts and donning more PPE. Colleagues say he was a “warrior” during these hectic days, onboarding contract workers efficiently to help meet relentless staffing demands and taking over as the charge therapist. A 14-year veteran of BRG, Byrd says seeing

Baton Rouge General

EASTER SUNDAY 2020 was Courtney Donatto’s first shift at Baton Rouge General Mid City, which had recently reopened its acute care beds as the state’s COVID-19 surge hospital. She’d been working in a pediatric clinic, but as a veteran pediatric ER nurse and a triathlete, Donatto was primed for what was to come— learning a new skill set to work in critical care and jumping in where needed to hold down the fort. When BRG reopened its Mid City ER in June 2020, Donatto started to spread her time there, too. Colleagues say she comes to work each day with a heart of service and

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passion for caring for the patients in this community.

CARRIE MCLEAN, RN Ochsner

CARRIE MCLEAN WAS an emergency department nurse, before making a career change at the end of 2020. McLean says she worked with the “most amazing team” in the ER. While she struggled as a front-line worker in the face of COVID-19, she says she did it because she knew the patients needed her. At the end of the year, McLean accepted a position at Ochsner Cancer Center—Baton Rouge as an infusion nurse. On March 4, she achieved a career milestone when she became chemotherapy certified.

CYNTHIA PITTS Environmental Services Supervisor

Baton Rouge General FROM THE TIME the pandemic began, environmental services

supervisor Cynthia Pitts and her team worked tirelessly to keep patients and staff safe. With so much unknown, Pitts was scared to bring the virus home to her family. Colleagues, though, say she never skipped a beat. She did what needed to be done, always putting the patients first. When BRG learned the Mid City campus was going to be opening as the state’s surge hospital, time was of the essence, and Pitts was an important part of the team that made it happen.

SIMONE ROBERTSON, RN Ochsner

THE PAST YEAR has been challenging for Simone Robertson, an emergency department nurse at Ochsner Medical Center– Baton Rouge. “There have been a lot of times when health care professionals, including myself, felt overwhelmed,” she says. But while Robertson says it has been difficult at times during the past year to stay optimistic— with multiple waves off patients

showing up at the ER sicker than she’s seen in her nine years of experience—she says it’s her co-workers that have kept her coming back. “Nursing is a team sport, and we have worked beside each other through some tough times,” she says. “We care about each other’s work and private lives, and well-being.”

LYNN H. ROSS, RN CBN

Our Lady of the Lake Ascension

LYNN H. ROSS joined Our Lady of the Lake Ascension in 2007, having worked primarily on the surgical hall until last year when she was asked to help prepare a new unit to become the Ascension campus’s first closed COVID-19 unit. Though she says she was scared and nervous, she also felt a great responsibility to do it right. Her team came together in a way that she had never seen—relying on one another more than ever. Aside from tending to patients’ medical needs, she also held their hand, prayed with them, helped facetime their family

for a video visit, and did her best to comfort them. Though Ross is back to taking care of nonCOVID patients, she says she is forever changed and that the team is stronger from the shared experience.

DR. PAMELA SIMMONS Doctor of Osteopathy

Woman’s Hospital PAMELA SIMMONS is a maternal-fetal medicine physician at Woman’s Hospital, meaning she cares for high-risk pregnant women. Throughout the pandemic, Simmons and her MFM colleagues have cared for and supported moms through these challenging and uncertain times, even when that meant putting themselves at risk. Currently pregnant with her first child, Simmons is navigating pregnancy during a pandemic along with her patients. She has been a vocal advocate for the COVID-19 vaccine and was one of the first to get the shot when it became available at Woman’s Hospital.

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Radiology Associates is Now Offering Interventional Radiology at Woman’s Hospital

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What is Interventional Radiology? Interventional Radiology (IR) uses imaging technology to

obtain pictures from inside of the body to help guide minimally invasive surgical procedures. IR can diagnose, treat and cure

many kinds of conditions using technology such as fluoroscopy (X-rays), MRI, CT and ultrasound.

IR is more than just hardware; the human expertise behind this technology is what makes it so valuable in treating medical

Dwayne Anderson, M.D.

conditions. Interventional Radiologists from Radiology

Associates work alongside Woman’s perioperative and imaging teams to provide this service.

Benefits of Interventional Radiology IR reduces cost, recovery time, pain and risk to patients who would otherwise need traditional open surgery. Because of

this, IR has become the primary way to treat many types of conditions and the list is constantly expanding.

J. Michael Barraza, Jr., M.D.

Common procedures and conditions treated at Woman’s: •

Uterine Fibroid Embolization (UFE)

Gonadal Vein Embolization for Pelvic Congestion Syndrome

• • • • • • •

Uterine Artery Embolization for Postpartum Hemorrhage Mediport Insertion

Nephrostomy Tube and Ureteral Stent Insertion Spinal Epidural Steroid Injection

CT and Ultrasound-Guided Biopsies and Drainages

IVC Filter Insertion for Lower Extremity Blood Clots Peg Tube (feeding tube) Insertion

Ryan N. Majoria, M.D.

Who performs Interventional Radiology? Interventional Radiologists are board-certified physicians. They attend medical school, then complete a four-year residency and follow up with a highly specialized fellowship in IR. They are

trained extensively in both diagnostic radiology and performing IR procedures. The team at Radiology Associates brings more than 70 years of experience.

Contact us at (225) 215-7227

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Scott B. Schuber, M.D.

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TRENDS IN HEALTH CARE

COVER STORY

CHALLENGING TIMES How the local health care sector responded to being upended by COVID-19.

STEPHANIE RIEGEL

W

hen the coronavirus pandemic struck in early 2020, it sent shock waves through the health care sector and disrupted traditional delivery systems. At once, the

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single-largest public health crisis in a century created unprecedented demand for COVID-19 treatments, services and hospital bed space while also putting a temporary halt on routine care that kept patients away from regular office

visits and elective procedures, in some cases, for months. One year later, as economies have reopened and vaccines continue to drive infection rates down, the local health care sector is back to some semblance

of normal. But for many providers things are forever different due to the challenges and changes brought about by the coronavirus crisis. That isn’t a bad thing. On the contrary, the disruption accelerated growth for

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ISTOCK

ALL FOR ONE: With the pandemic disrupting health care throughout the Baton Rouge region, one response has been medical staff from different hospitals working together to administer services.

some, forged partnerships and expansions for others and pushed just about all providers and patients into the brave new world of telemedicine, at least to an extent. “There has long been a sense of urgency in health care that we have to keep up with the times, to embrace change and to be more collaborative,” says Dr. Barbara Griffith, CEO of Woman’s Hospital. “That has really been accelerated over the past year. This really gave us a shove.”

For some institutions, the immediate demands created by the pandemic accelerated expansion plans already in the works. One of the most striking examples is Baton Rouge General’s reopening of its Mid-City emergency room and acute care facility. Hospital administrators had been working on a plan to reopen the facility, shuttered since 2015, even before the pandemic. But it was a hard sell among some hospital physicians and stakeholders—until COVID, says BRG CEO Edgardo Tenreiro. “What the pandemic did was provide an internal political cover in a sense with those who said, ‘Wait, we just closed the ER. Why are we going to open it again?” Tenreiro says. “With COVID, there were no questions. It was yes, this is the right thing to do. You have a perfectly well-functioning hospital that is well-maintained and we have the physician coverage to staff it.” In the months since, the addition of the Mid City facility has increased BRG’s inpatient discharges by some 40% over the previous year, and grown its share of the increasingly competitive local hospital market by more than 8%, according to data from the Louisiana Hospital Association. “During the pandemic, while most hospitals saw a significant drop in census we saw an overall stabilization because we opened up the COVID hospital,” Tenreiro says. “So it helped. We didn’t see as big a dip as everyone else.” In another change brought about by the

pandemic, some providers have engaged in new partnerships to provide services and patient care. A case in point is Woman’s Hospital, which joined forces early this year with Baton Rouge Clinic to administer COVID vaccines. “We were pretty challenged trying to connect broadly to the population to administer for the vaccine because, though we have a fantastic pharmacy, we don’t have a facility to provide access so we partnered with Baton Rouge Clinic,” says Griffith, Woman’s CEO. “They had the facility but no shots. So we supplied the vaccine and they ran the clinic and we’re still doing that.” Griffith sees the partnership as a sign that health care entities are working together to solve individual challenges. More importantly, she sees it as an avenue for

future collaboration in an increasingly competitive market. “We’re open to partnering with anyone,” Griffith says. “We’re open to new ideas and new ways of doing things. The willingness to partner and how that has been accelerated, I think, is going to be a lasting change.” Perhaps, the most significant change over the past year has been the swift and sudden embrace of telemedicine, a digital delivery system that has been around for several years but was slow to catch on until patients and providers had no other choice. Literally overnight, clinics and hospitals were forced to pivot to platforms some physicians and patients had never tried and many were wary of utilizing. The results were nothing short of astounding. Local providers went from doing a few hundred

“We’re open to partnering with anyone. We’re open to new ideas and new ways of doing things. The willingness to partner and how that has been accelerated, I think, is going to be a lasting change.” DR. BARBARA GRIFFITH, Woman’s Hospital CEO, on working with other health care facilties

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COVER STORY

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TRENDS IN HEALTH CARE

telemedicine visits a month to doing thousands per week during April and much of May. “It’s unfortunate it took a pandemic to scale this technology,” says Dr. James Craven, president of the physicians group at Our Lady of the Lake Regional Medical Center. “But it pushed everyone over the edge and it’s here to stay.” Though the number of telemedicine visits has decreased since the height of the pandemic last year, statistics suggest a lot of patients are still choosing virtual visits over those in person, either because of convenience, ongoing concerns about COVID-19 or both. “We went from doing about 5,000 telemedicine visits a year (systemwide) to 100,000 in a couple of 18

“It’s unfortunate it took a pandemic to scale this technology. But it pushed everyone over the edge and it’s here to stay.” DR. JAMES CRAVEN, president of the physicians group at Our Lady of the Lake Regional Medical Center, on the rise of telemedicine.

months, so that helped tip that expectation and it made the patients and providers feel comfortable handling issues through telemedicine,” says Dr. Aldo Russo, Ochsner’s regional medical director. “It made us realize that not everybody needs to be seen in the office.” Ochsner is continuing to do about 4,000 telemedicine visits systemwide and is expanding its various digital delivery systems to patients in other ways. “We have been promoting the empowerment of

patient care to the patients themselves,” Russo says. “We have digital programs that don’t require any kind of interactions or direct interactions with physicians. Patients report to a cloud their blood pressure, glucose level.” Facilitating the shift have been emergency changes related to compensation— led by the federal government’s Center for Medicare and Medicaid Services, or CMS, and followed by most insurers—which reimburse providers for telemedicine visits at the

same rate as they would those in the office. More than a year later, those changes are still in place, and Russo, for one, doesn’t think they’re going back. “You never know, but I think it’s here to stay,” he says. “I can tell you every year we are going to see more and more people adopting this. There are a lot of things we can do remotely that don’t require people coming into the office.” At OLOL, some 9% to 12% of office visits are still being done remotely and providers expect that level to hold steady as a growing number of patients become more comfortable with the platform and technology. OLOL has also created extended hours for virtual visits, which enables

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From left: General Surgeons Kenneth Kleinpeter, MD, Keith Rhynes, MD, Brent Allain, MD, Karalyn Bentley, MD, Karl LeBlanc, MD, Mark Hausmann, MD and John Lyons, III, MD, represent our team 18 dedicated robotic surgeons.

Surgically Superior. Robotically Advanced.

When you hear the term robotic surgery, what do you imagine? Eleven years ago, we imagined a program that would change the future for our communities. Today, our team of incredibly skilled surgeons have practiced their craft religiously and become the epicenter for robotic training in the Gulf South region, and a recent expansion of robotic surgery services at Our Lady of the Lake Ascension. The Our Lady of the Lake Robotic Surgery Institute is the result of their dedication to excellence. Our expert surgeons treat a broad range of surgical conditions — from advanced cancer treatment to hernia and gallbladder removal to surgical weight loss. Their expertise has helped train hundreds of surgeons across the nation and earned them numerous awards and recognition. But what means the most? The impact these surgeries have on the daily lives of our patients. With less scarring, shorter recovery times and less complications, robotic surgery is leading the way in caring for our communities. For more information and to view our roster of dedicated surgeons, visit ololrmc.com/robotics

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TRENDS IN HEALTH CARE

COVER STORY

Thank you to our state and federal officials for prioritizing our residents and healthcare heroes to receive the COVID-19 vaccine. We look forward to a happy and healthy 2021! Together, we will beat COVID-19.

4100 North Blvd. P.O. Box 66790 Baton Rouge, Louisiana 70806 | 225-387-6704 Facebook.com/CapitalOaksNursingandRehab

patients to see an OLOL physician for a remote office visit as late as midnight seven nights a week. “It’s like a virtual urgent care,” Craven says. “It’s our people providing care to our patients. It’s not someone in Ohio doing a telehealth visit.” That said, there are plenty of illnesses and conditions that do require a physician to lay hands and eyes on a patient. Baton Rouge Orthopaedic Clinic, which shifted to telemedicine in the initial months of the pandemic, has since returned to mostly in-person visits because of the nature of sprains and broken bones, says clinic manager Trey Williamson. OB/GYNs in the physician practices at Woman’s are also seeing the majority of their patients in 20

person again, though the hospital is still utilizing technology more than it did in the past, holding its patient-based support groups, such as prenatal and parenting classes, on Zoom, which Griffith says is the hospital’s “twist on digital medicine.” Baton Rouge General has expanded the use of its surgery tracker app, which allows a patient’s loved ones to follow along with their surgery in real time. The tool had become very popular during COVID, when the number of visitors to the hospital was restricted. “Pre-COVID we had about 150 people a month using it,” Tenreiro says. “Then it grew to more than 600 a month and people are still utilizing it. All those family members,

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Issue Date: THC 2021 Ad proof #1

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improving

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BRICK-AND-MORTAR: Officials with Baton Rouge General, convinced patients prefer in-person medical visits, last year opened a microhospital in Ascension Parish along with four primary care clinics and five specialty clinics.

QUALITY

of LIFE

TIM MUELLER

We know Mom is being taken care of. The attention and quality of care she 711 West Cornerview Road, P.O. Box 370 receives gives us Gonzales, LA 70737 | 225-644-6581 peace and comfort www.ascensionoaksnursingandrehab.com knowing that she Issue Date: THC 2021 Facebook.com/AscensionOaksNursingandRehab Ad proof #2 in good hands! • Pleaseisrespond by e-mail or fax with your approval or minor revisions.

who would normally be sitting in the waiting area, are now following along at home.” The extent to which digital health care will define the future of the local health care sector remains to be seen. Some providers, like Baton Rouge General, are going after market share by opening more brick-and-mortar facilities, including the new Ascension Parish microhospital, which opened in 2020 along with four new primary care clinics and five new specialty clinics. “I think our strategy for growth has been very traditional,” Tenreiro says. “The expansion of our brick-and-mortar has been very important because what we have seen postCOVID is that patients

really prefer to come see their doctors.” Others, like Ochsner, are increasingly making telemedicine the centerpiece of their growth strategy. Though some providers may be slower to embrace it than others, Russo says it’s inevitable that that industry as a whole will move in that direction and that the technology is here to stay. “Once people become accustomed to it they realize benefits,” he says. “It’s like if I told you today to take the banking app off your phone and start going back to the bank every time you need to deposit a check. It’s the same thing with digital medicine. Once we empower people to own their health and take care of themselves, there’s no going back.”

• AD WILL RUN AS IS unless approval or final revisions Linda S. today. are received by the close of business • Additional revisions must be requested and may be subject to production fees.

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Thank you to our state and federal officials for prioritizing our residents and healthcare heroes to receive the COVID-19 vaccine. We look forward to a happy and healthy 2021! Together, we will beat COVID-19.

9919 Jefferson Hwy. Baton Rouge, LA 70809 | 225-293-1434 www.jeffersonmanornursingandrehab.com Facebook.com/JeffersonManorNursingandRehab

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Comprehensive Care from Head to Toe With Over 700 Years of Combined Physician Experience SPINE

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FOOT & ANKLE Michael Blanchard, M.D. Jimmy A. Lalonde, M.D. Brian T. Perry, M.D. Catherine J. Riché, M.D.

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PAIN MANAGEMENT Kelly Boussert, M.D. Steve McDaniel, M.D.

TRAUMA Shaun Accardo, M.D. Craig C. Greene, M.D. Kevin B. Riché, M.D. John Marshall Whatley, M.D.

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Larry S. "Chip" Bankston, M.D. Ryan Bliss, M.D. Timothy C. Bowlin, M.D. Mark H. Field, M.D. Nick Hatzis, M.D. Benjamin M Robichaux, M.D. Michael R. Robichaux, M.D. Wame N. Waggenspack, M.D. John Wilkinson, M.D.

SPORTS MEDICINE A. Brent Bankston, M.D. Larry S. "Chip" Bankston, M.D. Stephen W. Etheredge, M.D. Mark H. Field, M.D. Craig C. Greene, M.D. Chad L. Loup, M.D. R. David Rabalais, M.D. Ricardo J. Rodriguez, M.D. Wame N. Waggenspack, M.D. Adam N. Whatley, M.D. Carey E. Winder, M.D.

PEDIATRIC Brad Culotta, M.D. John R. Faust, M.D.

LEARN MORE AT BRORTHO.COM

4/13/21 2:00 PM


TRENDS IN HEALTH CARE

CYBERSECURITY

The threat is real

Cyberattacks on health care facilities are rising and predicted to get worse over the next five years; is enough being done to prevent them? BY CAITIE BURKES

ONE STEP AHEAD: Ed Silvey, executive director of the Baton Rouge Clinic, thought adequate safety measures were in place to protect the digital records of the clinic’s 250,000 patients until last summer when hackers managed to launch an aggressive cyberattack on the clinic’s computer systems.

DON KADAIR

AFTER NEARLY 75 years in operation, the Baton Rouge Clinic thought it had pulled out all the stops in protecting the privacy of its 250,000 patients throughout the Capital Region by using firewalls, antivirus detection and annual vulnerability assessments—longtime staples of its cybersecurity suite. But when hackers waged an aggressive attack on the clinic last summer, disabling some of its systems for weeks, Baton Rouge Clinic Executive Director Ed Silvey realized how skilled, tenacious and prolific cyberattackers have become in recent years—particularly at a time when more people are online amid the rise of remote work and telehealth services. “As we get stronger, criminals are trying to get one step ahead of you,” Silvey says. “Gearing up to protect yourself is very expensive, and it’s an ongoing strategy.” Though the clinic’s electronic medical records system was unaffected and the damage was apparently minimal, FBI investigators determined that 85 clinic patients could have had some of their information compromised by the hack, which entered through the clinic’s external email system. Silvey has outsourced a national company to help the clinic navigate the hack, put new software in place, add to its existing IT

staff and rewrite its IT security policy—an undertaking that has so far cost the organization “hundreds of thousands of dollars.” It’s a lesson Silvey learned the hard way, and he believes other local health care providers can benefit from his firsthand experience. “Don’t sit there and think you’re not vulnerable because you’ve done everything you thought you needed to do. Nobody is invincible to this,” Silvey says. “While we were out there trying to fight COVID-19, health care organizations became a target. People need to take it seriously.” That’s the biggest

takeaway Silvey remembers from the experience, and it’s one he repeatedly tells leaders of peer institutions as an increasing number of online bad actors have instigated phishing and malware attacks on health care facilities throughout Baton Rouge and nationwide during the pandemic. What happened at the Baton Rouge Clinic also illustrates how, beyond just hospitals, the entire health care ecosystem—including clinics, urgent care providers, pharmaceutical manufacturers, and health insurance companies—is getting pounded. Since it’s common for multiple shift workers to

share one patient, it’s similarly common for them to share passwords, which, coupled with the increased connectivity of medical devices through the internet of things, opens up systems to greater vulnerabilities. Not only is medical data extremely valuable, but, because certain information being held hostage could turn into a life-ordeath situation for patients, health care providers are generally more willing to pay for ransomware. Futurists anticipate the situation to only worsen in the next five years. In 2021, a business is expected to fall victim

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TRENDS IN HEALTH CARE

CYBERSECURITY

to a ransomware attack every 11 seconds, up from every 14 seconds in 2019, according to Cybersecurity Ventures, making ransomware the fastest-growing type of cybercrime. “Hackers are preying on human emotions; they know people are scared with COVID-19, and they take advantage of that,” says Jeff Moulton, president and CEO of Stephenson Technologies Corp. “The medical industry needs to start putting its money where its mouth is, and the U.S. needs to start taking this threat seriously by holding hackers accountable.” The industry has a long way to go. Just 4% to 7% of a U.S. health care organization’s IT budget, on average, goes toward cybersecurity, whereas in other

“Don’t sit there and think you’re not vulnerable because you’ve done everything you thought you needed to do. Nobody is invincible to this. While we were out there trying to fight COVID-19, health care organizations became a target. People need to take it seriously.”

shifted away from what was known as “phishing” via spam mail and toward more targeted, socially engineered traps that can pop up on victims’ emails and text messages or even “tap” them on social media—an advanced line of attack that’s being dubbed “spear phishing.” Hackers who have spear phished BRG are, 99% of the time, typically trying to steal an employee’s credentials in order to access medical information and hold it for ransom, Cheramie says. At the onset of COVID-19, the hospital system sought to avoid this by installing the Microsoft Teams platform, which provides its own safety net, and installing multifactor authentication, which requires all of its telehealth

ED SILVEY, executive director, Baton Rouge Clinic

industries the budget allocation averages 15%. Most attacks on health care organizations happen in the fourth quarter, says Moulton, who speculates the increased activity is tied closely to cold and flu season. Additionally, most of these attacks are generated from compromised emails, as was the case with the Baton Rouge Clinic. Other health care providers in Baton Rouge say

they’ve noticed a sharp surge in cybersecurity threats over the past year. “We’ve seen a number of attempts,” says Bennett Cheramie, vice president of information systems at Baton Rouge General. “Somebody will get an email or text that looks kind of real, they’ll click on it, and they’ll give someone information that they shouldn’t be giving away.” Essentially, hackers have

24

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These physicians and healthcare providers are viewed as experts in their fields. Their experience, background, credentials and expertise are impressive. They can provide you with health and wellness information from someone you can trust.

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HEALTH CARE

Issue Date: THC 2021 Ad proof #2

PEOPLE IN

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SPECIAL ADVERTISING SECTION

Pavani Ellipeddi Hematology Oncology Clinic PAVANI ELLIPEDDI, MD, is a Board-certified Medical Oncologist/ Hematologist with Hematology/ Oncology Clinic. She earned her medical degree from Kathmandu Medical Teaching Hospital, Kathmandu, Nepal and received a fellowship in oncology/hematology from University of Kansas, Kansas City. Dr. Ellipeddi is joined by Medical Oncologist/Hematologist Dr. Gerald Miletello and provides care in Baton Rouge and Hammond, Louisiana. Care is delivered with compassion and empathy with support throughout the cancer journey. Visit HOCBR.com for more information.

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DON KADAIR

“Hackers are preying on human emotions; they know people are scared with COVID-19, and they take advantage of that. The medical industry needs to start putting its money where its mouth is, and the U.S. needs to start taking this threat seriously by holding hackers accountable.” JEFF MOULTON, president and CEO, Stephenson Technologies Corp.

users and remote office workers to login more than once through different channels. Long term, BRG is looking to advance its existing

Franciscan Missionaries of Our Lady Health System, which oversees Our Lady of the Lake, gets “no less than 1,000 phishing attempts a day” on its system, as well

to deal with cybercrime,” Cheramie says. “We have a few campaigns where we’ll send out bogus emails and offer incentives to employees who catch us.”

multifactor authentication practices through facial recognition or biometrics. “A big part of it is the human firewall part— teaching our users how

DR. SASSER is bringing an innovative approach to employer health plans. The Direct Primary Care model provides concierge level care with unlimited clinic visits. Medications are filled on site and along with labs and imaging are at no cost to your employees. In addition to increased employee satisfaction with the incredible benefits, our partner companies have actually seen a reduction in their health care costs when compared to their previous plans. Learn more at www.sasser-dpc.com.

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Owner Sasser Direct Primary Care

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Charles Sasser

Issue Date: THC 2021 Ad proof #1

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SANJAY JUNEJA, MD, is a Boardcertified Medical Oncologist/ Hematologist with Hematology/ Oncology Clinic. He earned his medical degree from Louisiana State University Health Sciences Center and received a fellowship in oncology/hematology from FeistWeiller Cancer Center. Dr. Juneja is joined by Medical Oncologist/ Hematologist Dr. Christopher McCanless and provides care in Baton Rouge, Louisiana. Personalized care plans focus on each patient for the best possible outcome during treatment and for life after cancer. Visit HOCBR.com for more information.

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Sanjay Juneja

Hematology Oncology Clinic

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LAUREN JUNEJA, MD, is a Boardcertified Medical Oncologist/ Hematologist with Hematology/ Oncology Clinic. She earned her medical degree from Louisiana State University School of Medicine and received a fellowship in oncology/ hematology from Feist-Weiller Cancer Center. Dr. Juneja is joined by Medical Oncologist/Hematologist Dr. Michael Castine and provides care in Baton Rouge and Zachary, Louisiana. Personalized treatment plans are created that combine the most effective treatments with support services unique to each patient. Visit HOCBR.com for more information.

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Lauren Juneja

Hematology Oncology Clinic

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SPECIAL ADVERTISING SECTION

Scott Dunbar MD, FAAD, FACMS DR. SCOTT DUNBAR of the Dermatology Clinic is one of only a few physicians in the Greater Baton Rouge area trained to perform Mohs Skin Cancer Surgery. Considered the gold-standard for treating common types of skin cancer, Dr. Dunbar performs the procedure in a single outpatient visit removing as little healthy skin as possible to cure the cancer. After all cancerous cells are removed, Dr. Dunbar uses plastic surgery techniques to reconstruct the resulting defect, leaving the absolute best cosmetic result with the most invisible scar.

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CYBERSECURITY

e c u d o Pr

Visit Your Local Associated Grocers Retail Member Store. For store locations, visit AGBR.com! “Dedicated to the Support and Success of the Independent Retail Grocer.” 26

as thousands of firewall attacks daily, according to William Landry, vice president of technology innovation at FMOLHS. Approximately 5% of Landry’s department’s budget is dedicated to cybersecurity. Though he declines to disclose the exact dollar amount, he says it has risen some 10% to 15% yearover-year as protecting patient data has become “paramount.” “We’ve increased our focus and spending on the internet of things,” Landry says, noting that FMOLHS has between 20,000 and 30,000 clinical devices on its network. “We’re working with a third-party vendor to assist us with this, and we’ve implemented some new software to improve the patching and management of those devices.” Their heightened awareness comes amid nationwide efforts to ensure the safety and effectiveness of medical devices, including pacemakers, insulin pumps, hospital imaging machines, and other electronic devices susceptible to attacks. In fact, the Food and Drug Administration recently named its first acting director of medical device cybersecurity, indicating the field will be an area of focus for years to come. For now, though, Moulton challenges institutions to avoid paying whatever ransoms may come their way and instead invest in their security systems. “Back up your data weekly, and make sure it’s off the main network,” Moulton says. “Start good cyber hygiene, and get good forensics software.”

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SPECIAL ADVERTISING SECTION

WHAT’S NEW IN HEALTH CARE The coronavirus pandemic created a medical crisis across the globe, but it also brought about important changes in health care delivery and allowed us to appreciate the skill and compassion of our health care professionals. With the development of a vaccine, the future is brighter, and our physicians and hospitals continue to improve the quality of life for their patients. This special advertising section highlights some of the new treatments, procedures, devices, and programs that are bringing hope and healing to our community. Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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• Additional

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Carefully che

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This ad design

SPECIAL ADVERTISING SECTION

[ SURGICAL

SPECIALTY CENTER OF BATON ROUGE]

Founded by doctors, built on teamwork, focused on patients EMPLOYEES AT THE Surgical Specialty Center of Baton Rouge (SSCBR) have always worked as a team while enjoying a family atmosphere. When COVID-19 affected daily operations, it became clear that those qualities were not just nice to have; they were necessary for the organization to succeed. In early March of 2020, SSCBR had hit its stride with an increasing awareness of the hospital’s services in the community. The team was well into a recently implemented total joint program and robotic surgery, and had been the state’s first healthcare facility to purchase a new robotic germ-destroying system a few years prior. While this enhancement to patient and employee safety seemed ahead of the curve in 2017, it became absolutely essential in 2020. With these prior initiatives, SSCBR was well equipped to respond to patients’ needs while complying with ever changing regulations when the pandemic hit. Still, COVID-19 offered an opportunity for team members in all roles to learn valuable lessons about how to pivot quickly. Even during COVID-19 surges and early days of lockdown, the hospital never completely shut down. In fact, rather than working offsite even one day, leadership and management continued to support clinical staff and physicians in person as they provided much-needed services for patients. This remarkable feat could be attributed to SSCBR’s dedication to maintaining the organization’s family-like atmosphere by listening to the team, showing compassion throughout the many extenuating circumstances, and communicating constantly. “One benefit of not being a larger hospital was being able to offer employees flexibility,” said Chief Nursing Officer Kari Ulrich. “We adjusted our time off policy so employees would have vacation days to look forward to, and team members were 28

I s s d w lo a it fu o

a e h w im n s h m c o b e fr

always quick to cover each other’s shifts when childcare and quarantine situations demanded adjustments.” SSCBR’s teamlike atmosphere was never more apparent than when board chairman Dr. Carey Winder noticed understandable nervousness among some clinical staff and held an impromptu hospital town forum. Much like a championship-winning coach, he reminded them that they were there because patients still needed care. That personal approach to a frightening disease gave the clinical staff the boost of confidence they needed to benefit countless patients and their families in the months to follow.

F A e c m a w fa o o th la a in

“Now more than ever, I can definitely say from experience that a physician-owned facility will always be invested in its staff,” said OR Director Kristy Baker. From the outside looking in, it’s easy to see that from the front desk to the operating room, SSCBR’s leadership, physicians, and teamwork leads to a win for patients and staff.

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is E Th th fo fa m F

a s h P


d

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SPECIAL ADVERTISING SECTION

[ FYZICAL

THERAPY AND BALANCE CENTER]

Helping patients achieve ‘balance’ in their lives IMAGINE THAT ONE day you are strong, healthy and independent … and suddenly, you begin to experience bouts of dizziness when you get up from a chair or wake up in the morning. Imagine that you lose your balance at unexpected moments and can no longer perform everyday activities. The problem could be vestibular dysfunction and the solution could be Fyzical of Baton Rouge. The vestibular system is the brain’s “balance center.” It relies heavily on the inner ear, which tells an individual where and how his head is oriented in space. Those with vestibular disorders often experience imbalance, dizziness, vertigo, lightheadedness, or sensations of moving, spinning and swaying. These feelings can last for seconds, hours or even years, and they greatly diminish a patient’s quality of life. Symptoms can be caused by injuries, advanced age or neurological disorders. Lately, there has been a surge of patients who have experienced these problems following recovery from COVID-19. Such patients are often referred to Fyzical, according to Clinic Director Amy Moore, who was instrumental in equipping the gym and developing its customized treatment programs. “My mother had inner ear problems in her 50s and it was no way to live,” she says. “She went from being dizzy and unsteady, to falling, to no longer being able to work or even drive. I wanted to help her and others like her by getting to the root of the problem.” PTs who perform vestibular therapy require an extra certification, and Fyzical has three certified therapists, including Moore. Fyzical opened its doors in 2019 and is owned by the physicians of Louisiana Ear, Nose, Throat and Sinus (LENTS). They identified a missing link among their patients who were being treated for inner ear and neurological issues—but failed to recover completely. They knew the missing link was vestibular in nature, and Fyzical addressed the problem. The facility includes floating platforms, a 110-foot overhead track and harness system, treadmills, and much more. It also houses the Bertec Computerized Dynamic Posturography system, which uses im-

A patient performs dynamic balance activities on a moving platform with the support of the SoloStep overhead rails system. (From left) Lance Angelle, PT, DPT, and Amy Moore, PT, DPT.

mersive virtual reality and a computerized moving platform to diagnose and treat balance and mobility impairments. Therapy can last anywhere from a few visits to a few months, and is completely customized to the individual. “We have a true partnership with the ENT physicians,” Moore says. “They really care about their patients, and they value the skills and knowledge of the physical ther-

apists. They understand where we fit into the puzzle and they give us the freedom and flexibility to make sure Fyzical is the best facility of its kind in Baton Rouge. Together, with our physicians and audiologists, we make sure that our patients have the best possible outcomes.” Fyzical is located at 5258 Dijon Dr. in Baton Rouge. For more information, call 225.256.3828 or visit www.fyzical.com/baton-rouge. Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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We’re here for Louisianans Let’s find COVID-19 vaccine resources near you Getting a COVID-19 vaccine helps protect you, your family and friends from getting the disease. We encourage you to get your COVID-19 vaccine as it becomes available to you. You should not receive a bill for the COVID-19 vaccine through the national public health emergency. To learn about who can get vaccines and find vaccine providers, use our Vaccine Resource Locator. Get started at uhc.com/vaccinelocator

This information is summary and subject to change. Always follow vaccination instructions from the manufacturer. For details on $0 cost-share for FDAauthorized COVID-19 vaccines, go to uhc.com/COVID-19vaccines. If you have questions about COVID-19 vaccines, talk to your health care provider. © 2021 United HealthCare Services, Inc. All Rights Reserved.

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Working to address COVID-19 vaccine hesitancy in Louisiana To show our commitment to the communities we serve across Louisiana during the public health crisis, our team has been on the frontlines donating time, resources and funding to healthcare providers, community partners and some of the most vulnerable individuals across the state. As we work to promote and encourage people to receive a new vaccine to bring an end to the global pandemic, we recognize that vaccine success depends on wide community acceptance and high vaccination rates to reduce the infection level. A recent study found that vaccine confidence is increasing among Black adults — but still lags behind Hispanic and white adults, with 13% of all individuals surveyed sharing that they definitely will not receive the vaccine. We must continue to build confidence and instill trust in the vaccine. To do this, we are partnering with over 200 community-and faith-based organizations across Louisiana to help promote the vaccine through familiar, trusted sources in addition to our other COVID-19 relief efforts across the state including: Our STOP COVID initiative in New Orleans launched to address urgent needs in minority populations, providing 4,500 free COVID-19 tests between two locations. Distribution of $600,000 in funding to critical organizations deploying services and supports in underserved communities. Donation of over 100,000 cloth masks and other resources statewide. We are working to build on these partnerships to tackle other public health challenges and sources of inequity, such as maternal mortality. Together with our partners, we can help improve population health and reduce health disparities long-term. To learn more about our efforts and partnerships, visit uhccs.com/Louisiana.

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• Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

SPECIAL ADVERTISING SECTION

[ THE

HOSPICE OF BATON ROUGE]

Expanded grief support helps families deal with loss

(Front from left) Jennie Dedon, NP, Nurse Practitioner; Karen Marioneaux, MSW, Social Worker; Mary Maloney, RN, CHPN, Palliative Care Coordinator. (Back from left) Waleed Yahya, Intake: Natasha Landry, Intake Coordinator; Denise Domingue, Chaplain; Brittany Gilbert, Billing Specialist.

HELPING PEOPLE navigate the grief process after losing a loved one has long been a priority at The Hospice of Baton Rouge. With the onset of the coronavirus pandemic last year, though, staff saw a need to step up the support they provide to families of hospice patients. “A lot of people didn’t get to say goodbye if their loved one was in the hospital or nursing home,” says Catherine Schendel, CEO of The Hospice of Baton Rouge. “Also, funerals were not held in the normal, traditional way. People were left without real closure.” Those changes have added new dimensions to the emotions people feel after the death of a family member, Schendel says. To help them through that process in this unique time, The Hospice of Baton Rouge is now organizing more grief support groups, including more intimate in-person gatherings as well as virtual options. These new services are available to anyone—not 32

just families of The Hospice of Baton Rouge patients. The hospice has adapted to other changes brought on by the pandemic. Because some community members have not been comfortable or able to go to doctor’s appointments, The Hospice of Baton Rouge’s palliative care program has brought health care services to them. Palliative Care of Baton Rouge started three and half years ago with the mission

of providing an extra layer of support for seriously ill patients who aren’t ready to begin hospice services. Patients receive inhome visits from a nurse practitioner, social worker and chaplain. “One of our primary discussions is advanced care planning,” says Mary Maloney, palliative care coordinator. During the pandemic, these discussions have been especially important in helping people put a plan on paper to better honor their wishes. Grief support services and palliative care services have allowed The Hospice of Baton Rouge to put their expertise to wider use as the community copes with the challenges of the pandemic. “These are things that are in our wheelhouse,” Schendel says. “We’re the oldest and only nonprofit hospice in Baton Rouge, and we’re really about finding ways to impact our community in the best way that we can.” To learn more, visit www.hospicebr. org or call 225.767.4673.

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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• Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

SPECIAL ADVERTISING SECTION

[ THE

NEUROMEDICAL CENTER]

A quest to be the best in neurological care

Dr. Samir Patel

THE NEUROMEDICAL CENTER The Baton Rouge campus—comprised of multiple sclerosis treatment, and Dr. Jon of Baton Rouge has a clearly defined goal of The NeuroMedical Center Clinic, The Spine Olson in the treatment of glioblastobeing the premier neurological center of the Hospital of Louisiana and NeuroMedical ma. Other physicians offer cutting edge South. The facility’s doctors and surgeons Center Rehabilitation Hospital—brings remedies for a variety of conditions, such can tackle common to complex neurological together one of the nation’s largest multias endovascular procedures for aneurysms, conditions, whether that be neurology, neudisciplinary teams of neurological experts artificial disc replacements for neck and low rosurgery, neurorehabilitation, neuropsydedicated solely to providing leading-edge back spine injuries, minimally invasive deep chology, interventional pain management neurological and neurosurgical care. The brain stimulation techniques for Parkinson’s or neuroradiology. center is owned and operated by a team of Disease, and many others. That is why Dr. Samir Patel joined the local physicians with a shared mission of As many as 500 patients might enter The clinic in 2012 as a physician specializing in delivering excellent patient-centered care. NeuroMedical Center in a single day, often chronic pain management. A Baton Rouge Physicians at The NeuroMedical Center traveling hours to see a specific doctor. To native and graduate of the LSU School are leaders in their respective fields. Dr. meet increased demand for physical space, of Medicine in New Orleans, Dr. Patel April Erwin, for example, is a leader in the facility has added satellite clinics in Hamwas attracted by the clinic’s mond, Covington, Slidell, Crowmultifaceted nature. “We’re not ley, Eunice, Brusly, Walker, Gonjust surgeons, we’re not just PHYSICIANS AT THE NEUROMEDICAL zales, St. Francisville and Zachary, rehab doctors, we’re not just and also plan to eventually expand CENTER ARE LEADERS IN THEIR interventional pain doctors or the Baton Rouge campus. neurologists,” he says. “We have While the center expects to RESPECTIVE FIELDS. AS MANY AS 500 everything at one campus.” continue increasing its geographPATIENTS MIGHT VISIT THE CAMPUS For Dr. Patel, that means he ic footprint in the coming years, can easily refer his patients to a IN A SINGLE DAY, OFTEN TRAVELING it remains focused on creating qualified surgeon in the same the best possible patient experiHOURS TO SEE A SPECIFIC DOCTOR. ence. facility should the need arise. Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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• Additional revisions must be requested and may be subject to production fees.

• Additional

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS

Carefully che

This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

This ad design

SPECIAL ADVERTISING SECTION

[ THE

NEUROMEDICAL CENTER]

Deep Brain Stimulation provides hope for Parkinson’s and other conditions

I p le th F d d a A

sp in se b

Dr. Gerald Calegan, left, and Dr. Paul Waguespack

THE TECHNOLOGY USED in become the most efficient, large-volume teract with them. Test stimulations are then Deep Brain Stimulation (for the treatment private practice DBS center in the country, performed to verify efficacy and monitor for of Parkinson’s Disease and other tremperforming DBS surgery in considerably side effects. “We don’t use a head frame,” or-causing conditions such as Essential less time than most other centers. The DBS Dr. Waguespack says. “Instead, we use an Tremor) has improved considerably since team at The NeuroMedical Center also infrared camera to track the head movethe 1980s. No one knows this better than includes Dr. Rebecca Whiddon and Dr. ment rather than requiring it to remain in a the physicians at The NeuroMedical Center Glenn Kidder, movement disorder neurolofixed position.” in Baton Rouge, where about 50 procedures gists, as well as a team of neuropsychologists Recovery time is also fast. Patients are performed each year, making it the who provide neuropsychological screening typically stay in the hospital overnight and largest DBS facility in the state. for DBS patients. experience the full benefits of the device in DBS doesn’t cure the disease, but instead During a relatively short 90-minute a couple of weeks. Doctors can even tweak treats the symptoms by stimulating a tiny procedure, Dr. Waguespack creates a small the programming as needed throughout the structure in the brain with electrodes. It’s hole, then maneuvers the electrode to the patient’s life. The device battery lasts about also being studied to treat illnesses such as target. The patient remains awake so that five years, but must then be changed during dystonia, depression, seizures and Tourette the surgeon can record brain waves and ina simple procedure. Other devices come Syndrome. “Essentially, we with rechargeable batteries. install wires in those areas and In the end, the physicians’ prideliver low-voltage, high-fremary goal is to free their patients DR. CALEGAN AND DR. WAGUESPACK from the worst of the debilitating quency electricity to modulate the firing of neurons and symptoms. “They’re able to enjoy HAVE PERFORMED MORE THAN improve their symptoms,” says eating out, traveling, and doing 400 DBS SURGERIES AT THE Dr. Gerald Calegan. their favorite activities again,” Dr. Calegan and Dr. Paul NEUROMEDICAL CENTER, AND HAVE Dr. Waguespack says. “It’s not Waguespack have specialized just about alleviating the tremor. BECOME THE MOST EFFICIENT, in DBS at The NeuroMedical It’s about restoring their quality Center since 2006. Over the of life.” LARGE-VOLUME PRIVATE PRACTICE years, they’ve performed over DBS CENTER IN THE COUNTRY. 400 DBS surgeries and have 34

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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• Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

SPECIAL ADVERTISING SECTION

[ THE

NEUROMEDICAL CENTER]

Revolutionary treatments for brain aneurysms IN THE FIELD of neurosurgery, two physicians at the NeuroMedical Center are leading the way with innovative treatments that are saving lives every day. Dr. Gregory Fautheree and Dr. Charles Bowie recently discussed two minimally invasive procedures being used to treat brain aneurysms, a condition diagnosed in about 6.5 million Americans. A brain aneurysm is the bulging of a weak spot on a brain artery. It can leak or burst into the space surrounding the brain, causing serious problems—from headaches and blurred vision to stroke or possibly death. Dr. Fautheree and Dr. Bowie are the only two neurosurgeons in Baton Rouge and among the few in Louisiana treating brain aneurysms with the Surpass Evolve Flow Diverter and the Woven EndoBridge (WEB) Aneurysm Embolization System. The first device is a tiny self-expanding stent that directs blood flow through the vessel and away from the aneurysm, causing it to shrink and eventually heal. The second device is a permanent implant that looks like a mesh basket and promotes clotting in the aneurysm and normal blood flow in the artery. Clinical tests show that it also reduces the need for stents or blood thinning medications. Both procedures are alternatives to open brain surgery, which means patients will have a shorter hospital stay and shorter recovery time. “One of the biggest advantages is that patients don’t have to travel to another city or state for medical treatment,” Dr. Fautheree says. “They can remain right here at home with the emotional support of family and friends.” “Every aneurysm is unique so different treatment methods are required,” says Dr.

Dr. Gregory Fautheree, left, and Dr. Charles Bowie

Bowie. “These procedures are new tools in our toolbox and they offer better outcomes for our patients.” Both physicians are quick to credit Our Lady of the Lake Regional Medical Center, which shares a collaborative partnership with The NeuroMedical Center. From medical equipment to the surgical staff to

the ICU—Dr. Fautheree and Dr. Bowie say their efforts could not be successful without the dedication and support of OLOL. For more information on endovascular neurosurgery at The NeuroMedical Center, call 225.769.2200 or visit www.theneuromedicalcenter.com.

WEB device Evolve flow diverter

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s g y

OT

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TES S T RY K E R Y OF

PHOTO COURTESY OF MICROVENTION

UR

Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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• Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

SPECIAL ADVERTISING SECTION

[ THE

NEUROMEDICAL CENTER]

A LOT HAS changed since Dr. Horace Mitchell began performing back and neck surgeries 30 years ago. The most exciting development, by far, has been the growing prevalence and practicality of spinal disc arthroplasty. While the procedure is not new, it has become more widespread in lieu of spinal fusions—particularly for patients younger than 45. That’s because the procedure is less debilitating, longer lasting and more effective. Dr. Mitchell, a surgeon at The NeuroMedical Center in Baton Rouge, has performed more than 100 of the procedures since the technology became available about 15 years ago. It’s light years ahead of the way it used to be, he says, when bone graft fusions were the surgery of choice. Synthetic products on the market today offer improved functionality, as they are easier to install and facilitate better movement in the spine. Data over the last decade shows that the procedure decreases the risk of adjacent level disease by half, and that’s a big deal. Dr. Mitchell now considers synthetic disc replacement his first option for younger patients. “It prevents them from having more surgeries down the line,” he says, “whereas with a fusion, there’s a good chance that they’ll eventually need another one.” Recovery times are also much shorter. A lumbar fusion requires about three months of recovery compared to only three weeks following an artificial disc procedure. Time is a significant factor, too, so like most surgeons, Dr. Mitchell prefers to use products that are easy to install and reproduce. He also strives to refine his technique to get better results. “We stay on top of the latest products on the market,” he says. “There are always newer devices coming out that are better and longer lasting.” Nevertheless, it’s not about dollars and cents. For Dr. Mitchell, it’s about the improved functionality his patients experience following the procedure. He has even performed disc replacements on military personnel, with many of them going back to active duty in a matter of weeks, if not days. “I’ve never seen a group do as well as my disc replacement patients,” he says.

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PHOTO COURTESY OF CENTINEL SPINE

Spinal disc replacement can help patients return to normal life

Dr. Horace Mitchell

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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TRENDS IN HEALTH CARE

LISTMAKERS

Hospitals

1

1

Our Lady of the Lake 5000 Hennessy Blvd., Baton Rouge 70808 225-765-6565 | ololrmc.com

K. Scott Wester President and CEO $1.13 billion

7,467 1923

n

2

2

Baton Rouge General 3600 Florida Blvd., Baton Rouge 70806 225-387-7000 | brgeneral.org

Edgardo Tenreiro CEO

$368.98 million

3,600 1900

n n

3

4

Ochsner Medical Center—Baton Rouge 17000 Medical Center Drive, Baton Rouge 70816 225-752-2470 | ochsner.org

Eric McMillen CEO

$270.85 million

1,314 1985

4

3

Woman's Hospital 100 Woman's Way, Baton Rouge 70817 225-927-1300 | womans.org

Barbara Griffith President and CEO

$266.96 million

2,152 1968

5

5

Michele Kidd North Oaks Medical Center Sutton $234.1 million 15790 Paul Vega MD Drive, Hammond 70403 President and CEO 985-345-2700 | northoaks.org

1,571 1960

6

6

Lane Regional Medical Center 6300 Main St., Zachary 70791 225-658-4000 | lanermc.org

$69.31 million

800 1960

7

7

St. James Parish Hospital 1645 Lutcher Ave., Lutcher 70071 225-869-5512 | sjph.org

Mary Ellen Pratt $25.19 million CEO

200 1955

n

8

8

West Feliciana Hospital 5266 Commerce St., St. Francisville 70775 225-635-3811 | wfph.org

Lee Chastant III CEO

$24 million

185 1970

n

9

9

Pointe Coupee General Hospital 2202 False River Drive, New Roads 70760 225-638-6331 | pcgh.org

Chad Olinde CEO

$19.04 million

174 1969

10

10

St. Helena Parish Hospital 16874 Highway 43 N., Greensburg 70441 225-222-6111 | sthelenaparishhospital.org

Naveed Awan CEO

$11.76 million

11

11

Prevost Memorial Hospital 301 Memorial Drive, Donaldsonville 70346 225-473-7931 | prevosthospital.net

Vince Cataldo Administrator

$6.52 million

Larry Meese CEO

Psychiatric unit

Physical therapy

Pediatric ICU

Oncology unit

OB-GYN

Neonatal ICU

MRI unit

Intensive care unit

Emergency room

Dialysis unit

2019 NET EMPLOYEES TOP LOCAL EXECUTIVE PATIENT REVENUE YEAR EST. LOCALLY

Cardiac unit

COMPANY PREV. ADDRESS RANK PHONE | WEBSITE

Burn unit

Ranked by net patient revenue

OWNER

n n n n Franciscan Missionaries of Our Lady Health System

n n n n

n n n n n n

n n DNR

n

Ochsner Health

n n n n n n

n

Private nonprofit governed by community board of directors

n

n n

n n n

n

North Oaks Health System

n

n n n

n

n

DNR

n

n

Hospital Service District of the Parish of St. James

n

n

DNR

n

n

DNR

119 1966

n

n

DNR

98 1968

n

n n n n n n n

DNR

DNR-did not respond NR-not ranked To be featured in Business Report's Listmakers, hospitals must have at least one campus providing acute inpatient care in or near the nineparish Capital Region. Information came from the individual companies, the Louisiana Department of Health, the American Hospital Directory (www.ahd.com) and other research. The Business Report presumes the provided information is accurate. Information about all 11 hospitals on the list will be available to subscribers on our website. To be considered for next year's list, please contact research@businessreport.com. Published in Trends in Healthcare 2021.

Researched by Alaine Keisling

Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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Issue Date: THC 2021 Ad proof #1

• Please respond by e-mail or fax with your approval or minor revisions. • AD WILL RUN AS IS unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2021. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

COMPASSIONATE ORTHOPAEDIC CARE HIP REPLACEMENT KNEE REPLACEMENT SPORTS MEDICINE Dr. Greene is committed to serving patients with arthritis and sports injuries, helping them regain mobility and improve their quality of life.

SPECIALTIES: • Anterior Hip Replacement • Knee Replacement • Knee Arthroscopy • Meniscus Tears

• Rotator Cuff Repair • Sports Medicine”

8080 Bluebonnet Blvd., Suite 1000 225-924-2424 craigcgreenemd.com NOW ACCEPTING NEW PATIENTS

38

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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TRENDS IN HEALTH CARE

LISTMAKERS

Specialty hospitals Ranked by net patient revenue PREV. RANK

COMPANY ADDRESS PHONE | WEBSITE

1

2

The Spine Hospital of Louisiana 10105 Park Rowe Circle Baton Rouge 70810 225-763-9900 | theneuromedicalcenter.com

2

1

Surgical Specialty Center of Baton Rouge 8080 Bluebonnet Blvd. Baton Rouge 70810 225-408-8080 | sscbr.com

3

3

4

4

5

6

6

7

7

5

8

8

9

9

10

10

11

11

12

13

13

14

14

12

Eastern Louisiana Mental Health System 4502 Highway 951 Jackson 70748 225-634-0100 | ldh.la.gov/index.cfm/directory/ detail/219 Seaside Health System—Baton Rouge 4363 Convention St. Baton Rouge 70806 225-522-4076 | seasidehc.com PAM Specialty Hospital of Hammond 42074 Veterans Ave. Hammond 70403 985-902-8148 | postacutemedical.com Baton Rouge Rehabilitation Hospital 8595 United Plaza Blvd. Baton Rouge 70809 225-927-0567 | brrehab.com KPC Promise Hospital of Baton Rouge 5130 Mancuso Lane Baton Rouge 70809 225-490-9600 | batonrouge.kpcph.com Sage Rehabilitation Hospital 8000 Summa Ave. Baton Rouge 70809 225-819-0703 | sage-rehab.org The NeuroMedical Center Rehabilitation Hospital 10101 Park Rowe Ave., Suite 500 Baton Rouge 70810 225-906-3838 | theneuromedicalcenter.com/ rehabilitation-hospital/ Oceans Behavioral Hospital Baton Rouge 11135 Florida Blvd. Baton Rouge 70815 225-356-7030 | oceansbatonrouge.com St. James Behavioral Health Hospital 3136 S. St. Landry Drive Gonzales 70737 225-647-7524 | ldh.la.gov/index.cfm/directory/ detail/1949/catid/169 Beacon Behavioral Hospital 2471 Louisiana Ave. Lutcher 70816 225-258-6103 | beaconbh.com AMG Specialty Hospital-Zachary 4601 McHugh Road, Bldg. B Zachary 70791-5348 225-683-1600 | amgzachary.com Baton Rouge Behavioral Hospital 4040 North Blvd. Baton Rouge 70806 225-300-8470 | batonrougebehavioral.com

TOP LOCAL EXECUTIVE

NET PATIENT REVENUE

LICENSED BEDS EMPLOYEES

2004

YEAR ESTABLISHED

SPECIALTIES

Spine surgery (minimally-invasive laser, robotic-assisted, & complex), carpal tunnel surgery, pain management, radiology, migraine treatment, sleep studies, laboratory Inpatient hospital specializing in surgical care for ENT, general surgery, urology, orthopedics, pediatric general surgery, robotic general surgery, robotic urology

Robert D. Blair President and CEO

$52 million

23 162

Ann Lightfoot Heine CEO

$50.54 million

16 204

2003

Hampton P.S. Lea CEO

$39.09 million(1)

334 DNR

1847

Integrated system of mental health care

Franklin Roemer CEO

$18.84 million

64 165

2010

Inpatient services for those requiring hospital care for crisis stabilization

Nicholas Mendez CEO

$14.68 million

40 99

2009

Long-term acute care

Trisha Guidry Administrator

$14.05 million

81 150

2010

Inpatient, outpatient rehabilitation, day program and interventional pain management, driving evaluations

William Thomas CEO

$13.37 million

54 168

2003

Treatment of complex respiratory diagnosis, ventilator and trach weaning/management, intensive wound care program and long-term acute care

Karen Crayton VP of rehabilitative operations & restorative services

$11.64 million

42 94

2012

Inpatient rehabilitation, hospital-based skilled nursing facility, outpatient wound care & outpatient therapy

Brad Pevey CEO

$8.4 million

27 115

2004

DNR

Valerie Dalton CEO

$8.2 million

20 65

2004

Anxiety, depression and other mental health issues; inpatient and outpatient treatment

Andrew Hines CEO

$8.14 million

32 87

2004

DNR

Sean Wendell CEO

$7.57 million

19 161

1998

Inpatient and outpatient psychiatric and mental health care

Meagan Falgout CEO

$7.18 million

16 37

2001

Radiology, respiratory therapy, physical therapy

John Picciano CEO

$7 million

47 95

1848

DNR

DNR-did not respond NR-not ranked FYE-fiscal year ending To be featured in Business Report's Listmakers, specialty hospitals must have at least one campus providing inpatient care in or near the nine-parish Capital Region. Information came from the individual companies, the Louisiana Department of Health, the American Hospital Directory (www.ahd.com) and other research. The Business Report presumes the provided information is accurate. Information about all 16 hospitals on the list will be available to subscribers on our website. To be considered for next year's list, please contact research@businessreport.com. Published in Trends in Healthcare 2021. (1) Most recently available

Researched by Alaine Keisling

Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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TRENDS IN HEALTH CARE

LISTMAKERS

After-hours and urgent care clinics Ranked by number of local staff providers

Company PREV. Address RANK Phone | Website

1

2

3

4

5

6

7

8

1

BROC—Baton Rouge Orthopaedic Clinic 8080 Bluebonnet Blvd., Suite 1000 Baton Rouge 70810 225-924-2424 | brortho.com

2

Lake After Hours | Lake Urgent Care 10319 Jefferson Highway Baton Rouge 70809 225-239-7176 | lakeurgecare.com

3

Patient Plus Urgent Care 5800 One Perkins Place Drive, Building 5, Suite A Baton Rouge 70808 225-224-8690 | patientplusuc.com

TOP LOCAL EXECUTIVE

LOCAL PROVIDERS DOCTORS/NP/PA

LOCAL EMPLOYEES LOCATIONS

Trey Williamson CEO

72 37/7/28

430 6

Orthopedic injuries, such as sprains, strains, neck and back pain as well as simple fractures

1999 Baton Rouge, Walker, Gonzales, Zachary, Brusly

358 19

Ear or eye infections, fever, minor cuts that may need stitches, possible broken bones, severe sore throat, sprains and strains, vomiting/diarrhea, allergies and skin infections

1999 Ascension, Baton Rouge, Central, Hammond, Denham Springs, Brusly, Prairieville, St. Amant, Zachary, Walker

160 7

Minor illnesses and injuries, allergies, 2016 bronchitis, ear and eye infections, flu, food Bocage, Broadmoor, poisoning, kidney and bladder infections, sore Delmont, Mid City, St. throat, sinusitis, minor cuts and sprains, George, Southdowns, digital X-rays, physicals, drug testing and Prairieville vaccinations.

Steven P. Sellars CEO

Rubin Patel CEO

61 23/17/21

46 4/29/13

10

Rapid Urgent Care—Baton Rouge 5207 Essen Lane, Suite 2 Baton Rouge 70809 225-930-8100 | rapidurgentcare.com

Chip Carriere Practice manager

28 24/4/0

76 1

Colds and flu, vaccinations, abscess incision and drainage, gastrointestinal disorders, minor 2016 allergies and hay fever, insect bites, itchy Baton Rouge, skin, asthma, migraine, athlete’s foot/fungus Mandeville, Covington, infection, nausea, bronchitis, rashes, burns, Slidell, Metairie, Amite, sinus infection, skin infections, sore throat, Albany and Bogalusa earache, STD testing and treatment, X-rays, COVID testing, COVID vaccines

5

Central STAT Care 11055 Shoe Creek Drive Central 70818 225-261-4493 | centralstatcare.com

Melissa Barrett Owner

15 1(1)/12/2

DNR 2

Urgent care

6

Ochsner Urgent Care 10310 The Grove Blvd Baton Rouge 70836 225-761-5200 | ochsner.org

Eric McMillen CEO

13 1/6/6

2,400 3

Treating sprains, broken bones and fractures needing X-ray, lacerations requiring stitches, abscesses, coughs, colds and sore throats, urinary pain, earaches, minor burns, rashes, sunburn and heat ailments, fever, flu-like symptoms and mild-to-moderate stomachaches

1986 Baton Rouge, Prairieville, Denham Springs and Gonzales

9

Coastal Urgent Care 9808 Bluebonnet Blvd. Baton Rouge 70810 225-224-8121 | coastaluc.com

Brennan Uter Manager

7 3/3/1

18 2

Acute injuries and illnesses, onsite lab, EKG, X-ray and IV fluid hydration

2014 South Baton Rouge, Gonzales

8

FASTLane After Hours Urgent Care 19900 Old Scenic Highway, Suite H Zachary 70791 225-570-2618 | lanermc.org

Larry Meese CEO

5 1/4/0

14 1

Urgent care and occupational medicine services

2010 19900 Old Scenic Highway, in Zachary

DNR-did not respond NR-not ranked NP-nurse practitioners PA-physician assistants To be featured in Business Report's Listmakers, after-hours and urgent care clinics have to have at least one office in the nine-parish Capital Region and respond to our requests for information. The Business Report presumes the provided information is accurate. Information about all eight firms that responded will be available to subscribers on our website. To be considered for next year's list, please contact Alaine Keisling at research@businessreport.com. Published Trends in Healthcare 2021. (1) Most recently available

40

YEAR EST. LOCALLY MARKET AREA

TYPES OF CARE

2011 Baton Rouge

Researched by Alaine Keisling

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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P R I VAT E C O M PA N I E S

TOP100

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Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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4/13/21 2:17 PM


TRENDS IN HEALTH CARE

LISTMAKERS

Physician groups Ranked by number of local providers

PREV. RANK

COMPANY ADDRESS PHONE | WEBSITE

TOP LOCAL EXECUTIVE

LOCAL PROVIDERS DOCTORS/NP/PA

LOCAL LOCATIONS YEAR EST. LOCALLY

K. Scott Wester Manager

475 475(1)/DNR/DNR

9 1993

Eric McMillen CEO

266 166/73/27

16 1985

HOSPITAL AFFILIATIONS PRACTICE AREAS

Primary care (adult and pediatric), care (adult and pediatric), Varies by physician specialty surgery, cardiology and hospital-based specialties Adult and pediatric primary care, surgical specialty care, comprehensive cancer Ochsner Health services, women's services and digital medicine

1

1

Our Lady of the Lake Physician Group LLC 7777 Hennessy Blvd., Baton Rouge 70808 225-765-7696 | ololphysiciangroup.com

2

2

Ochsner Physicians 10310 The Grove Blvd., Baton Rouge 70836 225-761-5200 | www.ochsner.org/doctors

3

3

The Baton Rouge Clinic AMC 7373 Perkins Road, Baton Rouge 70808 225-769-4044 | batonrougeclinic.com

Venkat Banda Medical director

166 148/10/8

DNR 1946

Our Lady of the Lake, Primary care, rheumatology, dermatology, Baton Rouge General endocrinology and gastroenterology and Woman's

4

4

Anesthesiology Group Associates Inc. APMC 7777 Hennessy Blvd., Suite 301, Baton Rouge 70808 225-765-8977 | anesthesiologygroupassociates.com

Andrew Durdin Administrator

96 22/69(2)/5

2 1969

Surgical Specialty Center, Our Lady of General and regional anesthesia services the Lake and Ochsner

5

5

Baton Rouge General Physicians Inc. 8585 Picardy Ave., Baton Rouge 70809 225-763-4500 | brgphysicians.com

Stephen Mumford COO of Baton Rouge General

90 57/31/2

29 1993

6

6

BROC—Baton Rouge Orthopaedic Clinic 8080 Bluebonnet Blvd., Suite 1000, Baton Rouge 70810 225-924-2424 | brortho.com

Trey Williamson CEO

72 37/7/28

6 1999

7

7

The NeuroMedical Center APMC Benjamin J. Boudreaux 10101 Park Rowe Ave., Suite 200, Baton Rouge 70810 CEO 225-769-2200 | theneuromedicalcenter.com

58 31/8/19

1 1978

8

10

Louisiana Women's Healthcare Associates LLC 500 Rue de la Vie, Suite 100, Baton Rouge 70817 225-201-2000 | lwha.com

Kim Sangari CEO

35 33/2/0

1 1997

9

11

Radiology Associates LLC 5000 Hennessy Blvd., Baton Rouge 70808 225-765-8819 | lakeradiology.com

Ritchie J. Dupre CEO

32 22/0/10

6 2005

10

NR

Gastroenterology Associates LLC 9103 Jefferson Highway, Baton Rouge 70809 225-927-1190 | dhcla.com

Charles Berggreen Gastroenterologist

28 20/3/5

2 1977

11

14

Baton Rouge Neonatal Associates Inc. aka InfaMedics 100 Woman's Way, Suite SSB3, Baton Rouge 70817 225-928-2555 | infamedics.com

Steven B. Spedale President

27 10/17/0

1 1993

9

Woman's Physicians Group 100 Woman's Way, Baton Rouge 70817 225-927-1300 | womans.org

Eboni Buchanan Vice president of physician services

27 22/5/DNR

6 1985

Woman’s

NR

Baton Rouge Radiology Group Inc. APMC 7887 Picardy Ave., Baton Rouge 70809 225-448-2224 | southern-radiology.com

Lorne Caughlin CEO

26 23/0/3

1 1951

Eight hospitals and more than 50 facilities around Louisiana

14

16

Baton Rouge Cardiology Center LLC 5231 Brittany Drive, Baton Rouge 70808 225-769-0933 | brcardiology.com

Boyd E. Helm Interventional cardiologist

24 17/5/2

2 2002

Baton Rouge General, NeuroMedical Center, Cardiology, electrophysiology, radiology, Our Lady of the Lake, vascular and vein Promise, Lane Regional, Woman's

15

12

Louisiana Ear Nose Throat & Sinus LLC Edie Tucker 8080 Bluebonnet Blvd., Suite 2222, Baton Rouge 70810 Director of operations 225-888-8644 | lentsmedicalgroup.com

23 14/1/8(3)

6 2019

13

Family medicine, internal medicine, OBBaton Rouge General GYN, general surgery, burn care, Medical Center oncology, neurosurgery; cardiothoracic, urgent care; dermatology Baton Rouge General, Our Lady of the Lake, Orthopedic injuries, such as sprains, Surgical Specialty strains, neck and back pain as well as Center, Lane Regional, simple fractures St. Elizabeth's Spine Hospital of La., Adult and pediatric neurosurgery, Our Lady of Lake, neurology, physical medicine and Baton Rouge General, rehabilitation, pain medicine, Woman's neuropsychology, neuroradiology Woman's Hospital, Baton Rouge General Specializing in women's health care; full Medical Center and range of gynecological, obstetrical, Lane Regional Medical screening and imaging services Center diagnostic and interventional Our Lady of the Lake Full-service radiology, body imaging, uterine fibroid and Woman's embolization, cerebral aneurysm coiling Our Lady of the Lake, Baton Rouge General, Promise, Lane Regional, Woman's Woman's, Ochsner, Baton Rouge GeneralBluebonnet and Lane Regional

DNR

AKA-also known as DBA-doing business as DNR-did not respond NP-nurse practitioners NR-not ranked PA-physician assistants To be featured in Business Report's Listmakers, physician groups must have at least one office in the nine-parish Capital Region and respond to our requests for information. The Business Report presumes the provided information is accurate. Information about 19 firms will be available to subscribers on our website. To be considered for next year's list, please contact Alaine Keisling at research@businessreport.com. Published Trends in Healthcare 2021. (1) Breakdown between doctors, NPs and PAs not provided (2) Includes five NPs and 64 certified registered nurse anesthetists (3) Includes one PA and seven audiologists

42

General gastroenterology care, colon cancer screening, clinical research, imaging and endoscopy services Neonatal care of infants through 12 months Obstetrics, gynecology, maternal-fetal medicine, gynecologic and breast cancer, surgery Radiology, including musculoskeletal, neuro and interventional radiology, and body, diagnostic, abnormal and breast imaging

Otolaryngology, which includes the medical and surgical management of ENT disorders Researched by Alaine Keisling

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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4/13/21 2:20 PM


TO OUR LOUISIANA PROVIDERS

FROM YOUR FRIENDS AT L H A T R U S T F U N D S We are honored and humbled to know so many brave, hardworking healthcare professionals who are putting their lives on the line to care for others during the COVID-19 pandemic. Whether you’re a member of LHA Trust Funds or just a part of the Louisiana medical community, your commitment to excellent care and patient safety is evident in everything you do — and we are so thankful. Keep fighting the good fight. We’ll be behind you every step of the way.

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8 0 0 .8 7 9 .6 2 0 4 | LH ATr ust Funds. com

4/13/21 2:20 PM


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RESIDENTIAL • COMMERCIAL • INDUSTRIAL • RETAIL 4/13/21 2:21 PM


TRENDS IN HEALTH CARE

LISTMAKERS

Outpatient physical therapy providers

1

3

2

1

3

NR

4

2

5

4

6

5

7

7

8

9

9

8

6

11

10

10

10

15

Moreau Physical Therapy Al Moreau 3129 Perkins Road President Baton Rouge 70808 225-246-2076 | moreaupt.com Baton Rouge General Edgardo Tenreiro 3600 Florida Blvd. CEO Baton Rouge 70806 225-387-7000 | brgeneral.org Ochsner Physical Therapy & Wellness Eric McMillen 10310 The Grove Blvd CEO Baton Rouge 70836 225-761-5200 | ochsner.org BROC—Baton Rouge Orthopaedic Clinic Therapy Services Trey Williamson 8080 Bluebonnet Blvd., Suite 1000 CEO Baton Rouge 70810 225-924-2424 | brortho.com Peak Performance Physical Therapy and Chris Purvis, Fabian Fitness Roussel, Scott Dickie, 11320 Industriplex Blvd. Jason Greene Baton Rouge 70809 Partners 225-295-8183 | peakphysicaltherapy.com Baton Rouge Physical Therapy—Lake Seth Kaplan 5222 Brittany Drive, Suite A President and CEO Baton Rouge 70808 225-769-3898 | brptlake.com Woman's Center for Wellness Barbara Griffith 9637 Jefferson Highway CEO Baton Rouge 70809 225-924-8450 | womans.org Lewy Physical Therapy Danny Lewy, Shannon 8448 Siegen Lane Lewy Baton Rouge 70810 Owners 225-767-8182 | lewypt.com Baton Rouge Rehabilitation Hospital Trisha Guidry 8595 United Plaza Blvd. Administrator Baton Rouge 70809 225-927-0567 | brrehab.com Sage Rehabilitation Hospital Outpatient Services Gayla Bryant 8313 Picardy Ave. VP of rehab operations Baton Rouge 70809 225-906-4097 | sage-rehab.org Central Physical Therapy Helen Balzli, Tom Coplin 13111 Hooper Road Owner and Baton Rouge 70818 administrators 225-261-7094 | centralptonline.com Downtown Physical Therapy aka Geoff LeJeune, Scott Dutchtown Physical Therapy Larson 160 N. Eighth St. Owners Baton Rouge 70802 225-383-5021 | dtphysicaltherapy.com Linx Physical Therapy & Wellness Center Marcy L. Linxwiler 25550 Juban Road, Suite B Owner Denham Springs 70726 225-665-8600 | linxpt.com The NeuroMedical Center APMC Benjamin J. Boudreaux 10101 Park Rowe Ave., Suite 200 CEO Baton Rouge 70810 225-769-2200 | theneuromedicalcenter.com

63 42/12/9

108 10 1977

37 17/11/9

3,600 3 1900

32.5 28/4.5/0

57 4 1986

29 13/16/0

405 6 2001

25.5 24/1.5/0

135 8 1999

21 19/2/0

72 6 1963

15.5 10/3.3/2.3

74 1 1997

n

15 15/0/0

55 5 2001

n n

12 6/3/3

150 1 2010

n n

12 5/4/3

18 1 2009

4 4/0/0

DNR 1 1991

4 4/0/0

15 4 2000

4 4/0/0

DNR 3 2006

n

4 3/1/0

238 1 1978

n n n n n n n n

Women's health

Speech therapy

Physical therapy

Pediatric therapy

Orthopedic rehab

Occupational therapy

LICENSED PROFESSIONALS PT/OT/SP

Custom orthotics

TOP LOCAL EXECUTIVE

LOCAL EMPLOYEES LOCATIONS YEAR EST.

Cardiac/pulmonary

COMPANY PREV. ADDRESS RANK PHONE | WEBSITE

Aquatic therapy

Ranked by local licensed professionals

OWNER

Al Moreau III

n n n n n n n n DNR

n

n Ochsner Health

n n n n n

DNR

n n n n n

n n n n n

C. Purvis, F. Roussel, n S. Dickie, J. Greene

n

Seth Kaplan, Gus Gutierrez, Greg LeBlanc

n n n n n

n n n n n n n Woman's Hospital

n

n n n n n n Privately owned

n n n

n

Danny Lewy, Shannon Lewy

n

n

n n

n n n

Patrick Mitchell

Helen Balzli PT and n Tom Coplin PT

n

n

Geoff LeJeune and Scott Larson

n

n

Marcy Linxwiler

n n n

n

Physician owned

DNR-did not respond NR-not ranked OT-occupational therapists PT-physical therapists SP-speech pathologists To be featured in Business Report's Listmakers, outpatient physical therapy providers must have at least one location in the nine-parish Capital Region. The Business Report presumes the provided information is accurate. Information about all 21 companies on the list will be available to subscribers on our website. To be considered for next year's list, please contact research@businessreport.com. Published in Trends in Healthcare 2021.

Researched by Alaine Keisling

Daily-Report.com | BUSINESS REPORT • Trends in Health Care 2021

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4/13/21 2:21 PM


TRENDS IN HEALTH CARE

LISTMAKERS

Retirement and assisted-living communities PREV. RANK

COMPANY ADDRESS PHONE | WEBSITE

TOP LOCAL EXECUTIVE

RESIDENT CAPACITY

24-hr onsite staff Housekeeping Meal service Medication assistance Pets allowed Social activities

Ranked by resident capacity

PROGRAMS

1983 Independent living active community located on beautiful 52 acres, 24-hour manned gated security, multiple restaurants, state-of-the-art fitness center, indoor pool, theater room, card and game room, art studio, abundant social activities, full generator backup

1

1

St. James Place of Baton Rouge 333 Lee Drive, Baton Rouge 70808 225-215-4500 | stjamesplace.org

Dick Wager CEO/President

400

Assisted living, dementia n n n n n n care, independent living, onsite adult day care, skilled nursing

2

2

The Blake at The Grove 9511 Creekview Drive, Baton Rouge 70836 225-424-6714 | blakeatthegrove.com

Kathy Garvus Acting director

213

n n n n n n Assisted living, independent 2015 living Resort-style assisted living and memory care

3

3

Williamsburg Senior Living Community Cheri Strickland 5445 Government St., Baton Rouge 70806 General manager 225-929-8917 | www.williamsburgbr.com

180

n n n n

Terry Atchetee Executive director

154

n n n n n n Assisted living, independent 1998 living Alzheimer's and dementia care

DNR DNR

147

1999 n n n n n n Assisted living, independent Meals, activities, transportation, cable TV (115 living channels), water and sewer included

Mark D. Calvit Executive director

138

1988 n n n n n n Assisted living, independent Garden home apartments and home-cooked living meals

4

4

5

5

6

6

7

7

8

8

9

9

10

10

11

11

12

12

13

13

14

14

14

Holly Court Assisted Living-Memory Care(1) 8585 Summa Ave., Baton Rouge 70809 225-767-7877 | 800-970-8576 | hollycourtal.com The Haven at Windermere 8225 YMCA Plaza Drive, Baton Rouge 70810 225-769-9996 | thehavenbr.com Southside Gardens Retirement and Assisted Living Center 4604 Perkins Road, Baton Rouge 70808 225-922-9923 | southsidegardens.com Lake Sherwood Village 4101 Plaza Tower Drive, Baton Rouge 70816 225-296-0803 | lakesherwoodvillage.com Sunrise at Siegen 9351 Siegen Lane, Baton Rouge 70810 225-765-7538 | sunrisesiegen.com Oakwood Village Assisted Living Community 4400 McHugh Road, Zachary 70791 (225) 658-8888 Garden View Assisted Living 3130 Jones Creek Road, Baton Rouge 70816 225-706-0037 | gardenview.org La Plantation Retirement Community 26635 Louisiana 16, Denham Springs 70726 225-667-1484 | laplantationds.com Sunrise of Baton Rouge 8502 Jefferson Highway, Baton Rouge 70809 225-932-9400 | sunrisebatonrouge.com Azalea Estates Assisted Living & Retirement Community 2305 S. Purpera Ave., Gonzales 70737 225-644-1028 | ssmgrp.com

1987 n Assisted living, independent Full-size appliances, beauty/barber shop, living chapel with nondenominational and Catholic services, cable TV

1998 Meals, weekly housekeeping, 24-hour staff, Independent living scheduled transportation, free laundry rooms on all floors, daily activities DNR n n n n n n Assisted living, dementia care 24-hour onsite nurse; medical director on staff

Karen Landry Director

120

Regina Hatcher Executive director

100

Keith Dennis Executive director

77

n n n n

Nicole Clay Executive director

76

2000 n n n n n n Assisted living, independent Assisted living and a secured environment for living residents with memory loss

Malayne Sharp Executive director

72

n n n n n n

Assisted living

Brent Sellers Executive director

71

n n n n n n

Assisted living, dementia care, home health care

Susie Richard Executive director

60

n n n n n n

Assisted living

Magnolia Assisted Living 1604 S. Burnside Ave., Gonzales 70737 225-647-8400 | magnoliaseniorliving.com

Tammy Duhon Executive director

54

The Pearl at Jamestown 14443 Perkins Road, Baton Rouge 70810 225-443-8090 | phoenixsrliving.com

Pam Misenheimer Executive director

54

n n n n n n

n

Assisted living, dementia care, independent living

1998 Alzheimer's/dementia; 17 resident special care neighborhoods

1998 Elegant environment with five-star services and amenities 2000 Dementia care neighborhood, medical director, pet friendly, delicious meals, licensed nurses 1996 Warm, caring, and supportive environment

2009 n n n n n n Assisted living, home health Living green, generator-powered, video care, independent living surveilance, adjacent to Gonzales Municipal Park 2018 n n n n n Assisted living State-of-the-art assisted-living community exclusively devoted to memory care

DBA-doing business as NR-did not respond NR-not ranked To be featured in Business Report's Listmakers, retirement and assisted living communities must have at least one location in the nine-parish Capital Region. The Business Report presumes the provided information is accurate. Information about all 16 firms for which we have data will be available to subscribers on our website. To be considered for next year's list, please contact Alaine Keisling at research@businessreport.com. Published in Trends in Healthcare 2021. (1) formerly Amber Terrace

46

YEAR ESTABLISHED LOCALLY AMENITIES

Researched by Alaine Keisling

BUSINESS REPORT • Trends in Health Care 2021 | BusinessReport.com

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4/13/21 2:21 PM


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4/13/21 2:22 PM


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Profile for Baton Rouge Business Report

Trends in Health Care 2021  

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