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Perth Special Ecosciences Precinct The Herbarium Kizuki + LIM Louise Campbell Les Mills Britomart issue 47. 2011 AUstralia $16.50 New Zealand $17.50 SinGapore $12.95 Hong Kong $155 USA $21.99








dvertising agency, Whybin\TBWA, recently expanded their existing creative space in Pyrmont to a new third level that allows the company to include their digital media component, Tequila. The design, by Bates Smart, pays homage to both the heritage building and the Whybin\ TBWA\Tequila brand. The design brief called for a space that reflects the agency’s creative nature, and thus the large office space was to be open plan. Whybin\TBWA\Tequila’s expansion up to the third level was part of a move to bring the traditional advertising arm, Whybin\ TBWA, together with digital agency, Tequila. Thus, the new space had to encourage communication and engagement between staff. “With offices globally, it was important that there be a common thread and a degree of recognition that this is another TBWA office, but set in a local context,” says project leader Brenton Smith. “Bearing this in mind, obvious Sydney metaphors were quickly dismissed; as were stereotypical media icons that can severely reduce the lifespan of an office fit-out.” Instead, the designers looked to the building’s heritage and the brand itself for inspiration. The site, a striking 19th Century warehouse, is the oldest wool bailer in Sydney. An impressive sawtooth roof and ample natural light make it a unique setting for an office. The client and the design team were keen to preserve as many of the heritage items as possible and the final fit-out manages to intertwine historic artefacts with the contemporary finishes necessary for a fast-paced firm.   The building has two main entrances, which can be confusing for visitors. In addition, Whybin\ TBWA were already occupying the first two floors; so the challenge was to create flow between the three levels and make it easy to move from one zone to another in a coherent way.  “A feature red carpet was introduced at ground level and at the common lobby to enable clients to find their way to the lift-core and proceed to the third floor where the red carpet continues,” says Smith. “This provides an easily navigable route.” An open plan layout was important, as was transparency. “It was essential for the creatives to be visible to the clients,” says Smith. In order to keep the space open yet defined, black-stained timber rods were hung from the beams. The brief also called for pockets of social activity, and so informal break-outs were introduced. “It was important that the culture and the personality of the business were captured as warm, approachable, energetic, raw and open,” says Smith. This homely ambience was reinforced with the addition of domestic furniture. New and second-hand items were handpicked to ensure that the atmosphere was not like that of a conventional office. Items, such as three vintage Rosewood credenzas, work to lift the rooms and give the fit-out a timeless edge. “I think we now have a space that makes people feel better,” says CFO Adrian Paul. These sentiments are echoed by a positive response from both staff and clients.


PREVIOUS PAGES Reception is separated from the open plan office by linear screens ABOVE The vibrant office bar BELOW Section showing screen arrangement OPPOSITE A graphic break-out area

Patricia Nelson is a Sydney-based freelance writer on architecture and design.

WHYBIN\TBWA\TEQUILA DESIGNER Bates Smart PROJECT DIRECTOR Philip Vivian PROJECT LEADER Brenton Smith INTERIOR DESIGNERS Dana Tomic, Herbie Gutierrez MECHANICAL & ELECTRICAL ENGINEER WSP BUILDING CERTIFIER Steve Watson & Partners HERITAGE CONSULTANT City Plan Heritage CONSTRUCTION Renascent TIME TO COMPLETE 6 months TOTAL FLOOR AREA 1,150m2 BATES SMART (61 2) 8354 5100 FURNITURE Workstations and task chairs from Haworth. Loose furniture from Stylecraft, Temperature Design, Café Culture, Yazz, Koskela, Jardan, Interstudio, Vampt Vintage Design, and Space Furniture. LIGHTING Artek pendants from Anibou, and ‘Coop’ pendants from Yellow Goat Design. FINISHES Carpet from Tsar Carpets. Rugs from Designer Rugs and IKEA. Concrete floor by Concrete Artisans. Laminate from Laminex. Veneer from Woodstock Veneers. Paint from Dulux. Tiles from Di Lorenzo Ceramics.

BRENTON SMITH ASSOCIATE DIRECTOR, BATES SMART Brenton Smith, project leader on the Whybin\ TBWA\Tequila fit-out, talks about why the Artek ‘A330S’ pendants (pictured left) were specified above the bar. We wanted to use furniture and lighting that referenced the 1950s and ’60s. Given the clients are an advertising agency, they were keen to reference the glamour of the industry in this era. We used the pendants to give a little glamour and dramatic, theatrical lighting above the bar. The brassplated steel finish added a little bit of sparkle required to help denote that this is essentially a hospitality area. In addition, the contrast with the black matt crucifix screen behind is striking. The Artek ‘A330S’ pendant is available in Australia from Anibou. Anibou (61 2) 9319 0655

Anibou (61 2) 9319 0655 Café Culture (61 2) 9699 8577 Concrete Artisans (61 2) 8003 4411 Designer Rugs (61 2) 9550 9933 Di Lorenzo Ceramics (61 2) 8818 2999 Dulux 13 23 77 Haworth (61 2) 8586 7777 IKEA (61 2) 8002 0400 Interstudio 1300 785 199 Jardan (61 2) 9663 4500 Koskela (61 2) 9280 0999 Laminex 13 21 36 Space Furniture (61 2) 8339 7588 Stylecraft (61 2) 9355 0000 Temperature Design (61 2) 9331 0116 Tsar Carpets (61 2) 9331 4244 Vampt Vintage Design (61 2) 9699 1089 Woodstock Veneers (61 2) 9890 8884 Yazz (61 2) 9300 1800 Yellow Goat Design (61 7) 5532 8659 INDESIGNLIVE.COM

Whybin /TWBA/ Tequlia, Indesign Issue 47, Nov 2011  
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