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2021


“I never say I think. I always say, I feel. From my core. From my soul.” -PATTY PERREIRA


BARTON PERREIRA

A Depth of Vision Bill Barton and Patty Perreira innovated the art of seeing at some of fashion’s most iconic brands. In 2007, these eyewear legends set off on their own journey, coming together to create Barton Perreira. Their vision was clear. An independent brand that sees things differently, taking the time to invest in craftsmanship that produces nothing less than the finest eyewear in the world.


“From the beginning the dream of Barton Perreira was to make product without compromise. And we have.” -BILL BARTON


THE FOUNDERS

Natural Insight Bill Barton began his career as an optician, learning the intricacies of the eyewear industry and the value of human connection. These experiences informed his tenure as CEO of Oliver Peoples, leading and driving remarkable growth, before moving on to transform the eyewear industry toward a more authentic future with the creation of Barton Perreira. Patty Perreira’s intuitive style and storied designs have been the centerpieces of collections ranging from Vera Wang, Prada, Miu Miu, Paul Smith, and for over eighteen years, Oliver Peoples, where she redefined what eyewear means to the modern world. Fearless, soulful and endlessly versatile, her intuition guides every move.


The Capote Havana / Antiq ue Gold


Above: T he Os tara Ros e Gold / Ladies Night ( AR) Left: The Gesner Black Amber Tortoise / Gold / Julep ( AR)

Spring /Summer 2021 – The Ostara


“We chose pieces that are going to withstand the test of time as a classic, while also very much being steps ahead of the current moment. Each piece needed to be what I like to call the ‘answer.’ Barton Perreira sunglasses immediately ticked all the boxes of what a number of our Bond looks required – and across a variety of settings and circumstances in the story, they were indeed the answer. - Suttirat Anne Larlarb, Costume Designer for NO TIME TO DIE “We’re thrilled to integrate the Barton Perreira brand into such an iconic franchise and are excited for viewers to not only see the collection come to life in the film, but to also have the opportunity to purchase the styles. James Bond embodies many things Barton Perreira represents – style, innovation, design and affinity for high quality luxury items – and we’re proud to see him in our frames.” - Patty Perreira, Co-Founder and Designer at Barton Perreira


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Bar ton Perreira x 007 – The Joe in Black


Above : T h e B a r t o n P e r r e i r a x J o e 0 0 7 i n s c r i b e d t e m p l e. On Right: The Barton Perreira x 007 Joe & Norton.


Barton Perreira x 007 Joe


Barton Perreira x 007 Joe


“Our eyewear is timeless. Each frame is a work of art that becomes part of who you are.” - PATTY PERREIRA


Driven by a fearless commitment to artistry and integrity, Barton Perreira and Fear of God share many core brand ideals, including the guiding principle to always do things the right way, for the right reasons.

B a r t o n P e r r e i r a x F e a r o f G o d f e a t u r i n g t h e F G B P.2 0 2 0 .


The FGBP.2020 in Matte Ecru


“In design, one of the hardest things to land is simplicity. One of the hardest things to create are solutions that aren't obtrusive." -JERRY LORENZO FOR WWD


“The perfect pair of glasses, like clothing, allows you to be appropriate and sophisticated for a variety of occasions. I think versatility, freedom and effortlessness are at the root of design.” -JERRY LORENZO FOR THE ROBB REPORT


18 Bar t on P er r ei r a New York - 42 E 66th S t r eet


“Our artisans in Japan have a relentless devotion to craft. They take pride in what they do, and there’s so much integrity in everything they bring to life.” - PATTY PERREIRA


MANUFAC TURING

EVERY CURVE, ANGLE, DETAIL, POLISH, EVERY PAIR. Process to Perfection Meticulously crafted by hand in Japan, a single pair of Barton Perreira frames takes weeks to refine. Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity. The relationship between design and manufacturing is a true partnership, unparalleled in the industry.


MANUFAC TURING

“The engineering has to be flawless. Our frames have to be build entirely by hand. One touch, and you instantly get it.” -BILL BARTON

Constructed with the finest grade Japanese acetate and titanium, every pair of Barton Perreira eyewear fits like a tailored suit. To accomplish this, the frames are wired with an adjustable foundation to align perfectly with your face, while maintaining its shape. Unlike most designers who focus on the object first and foremost, Patty Perreira creates for the face, bringing an unprecedented level of customization to every angle. The spectrum of innovations are endless.

WEIGHTLESS FIT The titanium made in Japan is the finest and most lightweight in the world. Barton Perreira uses Japanese titanium with no composites to construct the most durable frames available today.

INTRICATE MIXED MEDIA Layers of laminated acetate transform these styles into a complex construction of zyl and titanium, offering an updated look that combines two traditional methods of building eyewear.

RARE COLORS & EXOTIC PATTERNS Patty Perreira’s creative expression drives her exploration of colors, patterns and acetate combinations that push boundaries. Her bold color palette is synonymous with Barton Perreira.

HAND ENGRAVED FILIGREE An intricate process where detailed patterns are etched into the titanium components of the frame. Like much of the manufacturing process, this must be done entirely by hand to meet our standards.

3D PRINTING PROCESS An innovative process that creates raised graphic patterns on the outer edges of the lens. The results are stunning when paired with specialty nylite lenses. It’s a texture that you can not only see but also feel.

PREMIUM LENSES A hand-dipped staged process that takes days to perfect. The result is a stunning gradient of color across the outside face of the lens. Our lenses feature an anti-reflective coating called “Vioff.” This technology offers superior protection from UV light that reflects into the iris compared to traditional backside AR coatings.

HAND PAINTED ACCENTS Barton Perreira offers signature cloisonné and foil print technology. This process must be done by hand to achieve the high gloss enamel finish and precise placement of patterns.


“We only prototype 5% of what Patty designs. She’s prolific. Her breadth. Her versatility. Her feel for color, materials, and lenses. She makes it look easy.” -BILL BARTON

Pat t y P er r ei r a ’ s i l l us t r a t i on for Barton Perreira TEN


ICONIC STYLES

ICONIC STYLES

V OLT A I R E ( A W 2 0 2 0 )

B OLSH A ( A W2 0 18)

D OM I N O ( SS2 0 2 0 )

JOE ( A W2 0 1 7)

This unique aviator silhouette is intricately constructed with bespoke titanium temples and jewel tone gradient lenses.

Designed to fit almost every face shape, this look is sculpted and defined.

Sterling design and a touch of mystery exude a timeless sense of intrigue and adventure.

Thick acetate frames create a pronounced silhouette and square lenses contribute to the masculine effect.

E SCA PA D E ( SS2 0 2 0 )

A E R ON A UT ( A W2 0 18)

Heightened luxury and immaculate construction beautifully harmonize in this glamorous silhouette.

This universally flattering style is complete with thoughtful detailing with intricate filigree detailing.

COLT R A N E ( A W2 0 16)

G E SN E R ( SS2 0 2 1)

These wearable frames showcase a keyhole bridge that gives an element of distinction.

Uniquely constructed in titanium with acetate, this aviator features laminated colors stripped down on the edges to reveal bi-colored hues.

A K A H I ( SS2 0 2 1)

R OUR K E ( SS2 0 2 0 )

The perfect combination of edge and elegance, this beveled silhouette inspires a new love for acetate sunglasses and beams in lustrous gradient colorways.

Clean shapes, bold dimensions, and sartorial style enliven this understated ode to originality.

CH OUPE T T E ( SS2 0 2 0 )

T UCK E R ( A W2 0 19)

Unsurpassed elegance and established glamorous style. Architecturally designed in our signature polished acetate with handcrafted beveling.

This style showcases a unique shape that creates intrigue while the keyhole bridge adds a touch of tradition.


ICONIC STYLES

ICONIC STYLES

B A N K S ( A W2 0 1 0 )

D A N D R I D G E ( SS2 0 2 1)

FA LA N A ( A W2 0 2 0 )

G E LLE R T ( SS2 0 19)

Embolden your look in the statementmaking Banks. Made with zyl acetate, these glasses have a strong silhouette.

A sophisticated cat-eye intricately crafted and featuring a special Japanese acetate faceted temple that extends beyond the hinge.

Smoldering intrigue and bold personality in this upswept cat eye exude classic Hollywood glamour.

This classic silhouette features a keyhole bridge, hand-carved acetate and a lens shape that suits most face shapes.

CA POT E ( SS2 0 2 1 )

D OM I N O ( SS2 0 2 0 )

This heritage-influenced silhouette features a wrap-around hinge crafted with handengraved filigree titanium, adding style and sophistication that transcends time.

Sterling design and a touch of mystery exude a timeless sense of intrigue and adventure.

D UFFY ( A W2 0 19)

CE CI L ( A W2 0 2 0 )

Crafted from hand-carved acetate, this pronounced d-frame shape is classic and contemporary.

The enigmatic balance of intuitive style and powerful simplicity. Built in our polished acetate and adorned with our signature hinge metal plaques.

H E A LE Y ( A W2 0 19)

SOLI T A I R E ( SS2 0 2 0 )

Held to the highest standard of craftsmanship, these frames have architectural and industrial elements.

Pure precision and airy curves unite in this ageless leap into the past, present and future.

N OR T ON ( SS2 0 12 )

ST A X ( SS2 0 1 7)

A keyhole bridge provides an established feel while the round lenses add a natural element.

Chunky acetate takes a rectangular shape, resulting in a bold and balanced frame.


-BILL BARTON

Bar ton P er r ei r a N as h vi lle - 4017 Hillsboro Pike #309a


SUSTAINABILITY

Responsible Luxury Since inception, Barton Perreira has been committed to crafting eyewear using the highest quality materials, derived without harmful chemicals. This includes using plant-based acetates, with cellulose obtained from wood and cotton, for an environmentally friendly resin. Barton Perreira is proud to stand against fast-fashion and the waste it creates. Their timeless eyewear is intended to be worn season after season, ensuring a lifetime of use. “Like all my collections, I truly believe in creating a style that outlives trends and can remain timeless for years to come,” says designer Patty Perreira. Looking ahead, Barton Perreira is driven to expand on their sustainable initiatives. In an effort to reduce the brand’s carbon footprint, Barton Perreira will deepen its commitment to the environment, by providing consumers with cleaning cloths and shopping bags made of recycled materials. 24


Artist Collaborations Patty Perreira collaborated with Los Angeles artist Gino Perez to create custom original artwork on our eyewear cloths for Summer 2021


ARTIST COLLABORATIONS

Above: Craig Stecyk x Melanie Berry Barton Perreira Painting

ARTIST COLLABORATIONS

Top: Kenton Parker hand-painted cases and cloth in signature starburst art design Bottom: Sage Vaughn signature butterfly artwork on Barton Perreira cleaning cloths made of recycled plastic bottles


“My relentless devotion and passion to create beautiful refined eyewear is almost an obsession. I pour everything I know and love about design into every piece and let my instinct and intuition tell me when it’s right.” - PATTY PERREIRA

The A r l eq ui n in Gold / R as t a / S mok ey T opaz


T h e Falana i n H er oi ne C h i c w i t h S mok ey T opaz ( AR )


Ab o v e : T h e T uck er i n Black / V i nt age Blue ( AR ) & Kh ak i / V i nt age Gr ey ( AR ) On Right: The Ursula in Rosewood

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“You love it when people choose your eyewear. But when icons gravitate to Barton Perreira, there’s a real sense of pride.” - BILL BARTON


ANGELINA JOLIE I N T H E K A H UN A


SAMUEL L. JACKSON I N T H E T R UMA N


LADY GAGA I N T H E QUI MB Y


BRAD PITT I N T H E CA I N E


JOHN LEGEND I N T H E MOD E R N I ST


JON HAMM I N T H E PR I N CE T ON


RYAN GOSLING I N T H E G I LB E R T


MICHELLE OBAMA I N T H E D A LZ I E L


ROBERT DOWNEY JR. I N T H E WE LLE R


YOUNG THUG I N T H E 0 0 7 JOE


SANDRA BULLOCK I N T H E D A LZ I E L


ALI WONG I N T H E MYST E R E


STEPHEN COLBERT I N T H E T A UPI N


QUEST LOVE I N T H E B R E E D LOV E


CATE BLANCHETT I N T H E A MA R I


ALEX RODRIGUEZ I N T H E ST A X


JENNIFER LOPEZ I N T H E B R E E D LOV E


MARGOT ROBBIE I N T H E WA H I N E


POST MALONE I N T H E B E A UR E G A R D


Ab o v e : The K a h u n a in V o g u e On L e f t : The Cecil in Monocle


116 T h e S ols t r es s S ulcat a / Gold / S mok ey T opaz ( AR )


Patty Perreira’s Design Studio


Pat t y P er r ei r a ’ s Des i gn Loft in V eni ce, C a l i f or n i a


Pa t t y P e r r e i r a ’s L o f t i n Ve n i c e, C A


“I love the way Warhol transcends design into art, or how early Porsches played with the curvature of glass to create fascinating lines. There’s so much beauty and movement in the world. I find inspiration everywhere.” - PATTY PERREIRA


Patty P erreira ’s Design Loft in Venice, Ca lif o rnia S pr i ng / S ummer 2021 – T h e Amor fat i


Above: The Falana in Bora On Right: The Dandridge in Black with Gold Titanium


The Capote Havana with Antique Gold


Above: The Esky Hand Engraved Filigree Detailing On Left: The Esky in Heroine Chic with Gold Titanium


THROUGH THE YEARS

THROUGH THE YEARS

2007

2011

2011

2013

The B a r t o n Pe r r e i r a he a d q u a r t e r s opens its doors.

B a r t o n Pe r r e i r a o p e ns i t s f i r s t r e t a i l location in Aspen, Colorado.

Barton Perreira colla b ora te s with Chloe S evigny X Opening Ceremony capsule collection.

Patty Perreira colla b ora te s with Giovanni Ribisi on signature sunglasses.

2008

2011

2012

2015

B a r t o n Pe r r e i r a l a u n che s i t s co l l e c t i o n i n l u x u r y r e t a i l e r s : B e r g d o r f G o o d m a n, Neiman Marcus & Saks Fifth Avenue.

Patty Perreira becomes a member of the CFDA.

B a r t o n Pe r r e i r a o p e ns i t s se co n d r e t a i l location in Nashville, Tennessee.

B a r t o n Pe r r e i r a d e si g n t he ” G o o d m a n” i n ho n o r o f B e r g d o r f M e n’s 2 5 t h A nn i v e r sa r y .

62


THROUGH THE YEARS

THROUGH THE YEARS

2016

2017

2018

2019

B a r t o n Pe r r e i r a o p e ns i t s f l a g shi p retail location in New York City.

Ba r t o n P e r r e ir a co lla b o r a t e s wit h a r t ist duo M i n t & S e r f on a limited edition scarf.

Barton Perreira colla b ora te s with artist Craig Stecyk to create exclusive artwork.

Barton Perreira launches diamond sunglasses with jewelry designer, Spinelli Kilcollin.

2016 Patty Perreira designs the Winette in colla b ora tion with CFDA for Fashion Targets Breast Cancer.

2018

2019

2019

B a r t o n Pe r r e i r a ce l e b r a t e s i t s t e n t h a n ni v e r sa r y w i t h a sp e ci a l t y co l l e c t i o n , “ TE N .”

B a r t o n Pe r r e i r a a n d M a r co l i n si g n a distrib ution agreement for new global territories.

Artist, Kenton Parker colla b ora te s to design a limited edition cloth and case for Barton Perreira.

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THROUGH THE YEARS

THROUGH THE YEARS

2019

2020

2021

2021

Barton Perreira colla b ora te s with menswear designer Robert Geller.

Barton Perreira collaborates with luxury menswear designer and creator of Fear of God, Jerry Lorenzo.

Barton Perreira colla b ora te s with artist Gino Perez.

B a r t o n Pe r r e i r a co n t i n u e s w i t h n e w co l o r s o f t he F GB P st y l e .

2020 Barton Perreira colla b ora te s with artist Sage Vaughn to create cleaning cloths made from recycled plastic bottles.

2020

2021

2021

Barton Perreira joins the James Bond fra nchise , as the eyewear partner in the film, NO TIME TO DIE.

Barton Perreira signs new agreement with EON Productions to launch the “007 Legacy Collection.”

Barton Perreira collaborates with menswear designer, Teddy Von Ranson.


PAST COLLABORATIONS

Above : B a r t o n Pe r r e i r a x A l b e r t M a y sl e s s h o t b y Te r r y R i c h a r d s o n . On Right: The Barton Perreira Candy for Chloe Sevigny x Opening Ceremony

54


PAST COLLABORATIONS

PAST COLLABORATIONS


PAST COLLABORATIONS

Above: The Spinelli Kilcollin annulets in 18kt gold with black diamonds. On Right: Barton Perreira x Spinelli Kilcollin collaboration featuring the Kuma Amber

67


N i k olai H aas and Djuna Bel i n L ono & Domi no


Above: T he Es capade in Oxblood / Ros e Gold / Smokey T opaz ( AR) On Left: Alyssa Miller in Camille


“When you’re an independent brand, it’s intense. It’s emotional. It’s our gut feeling. This is what we believe.” -BILL BARTON

S pr i ng / S ummer 2021 – T h e J aveli n


Bar ton P er r ei r a As pen - 525 Eas t C ooper Avenue


An Independent Lens There’s a reason no other luxury boutique eyewear brand has been revered across the industry, featured in the world’s leading retailers, and celebrated for artistry and innovations in every collection. Barton Perreira was born out of independence and intuition. In this industry, freedom is unprecedented, and it’s what allows Barton Perreira to show the world a more beautiful view.


RETAILERS

Our Partners Barton Perreira is proud to be featured by purveyors of luxury around the world, including: Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Net-A-Porter, Mr. Porter, Harvey Nichols, Isetan, Elyse Walker, Maxfield, and many more. The C at r oux f ea t ur e d for B er gd or f Goodman


CREDITS

All images © Barton Perreira when not noted:

Pages 1, 4, 6-7, 59-61, 70 Monica Reyes/MK Sadler | Pages 3, 11-12, 23-24, 57-58, 61, 68, 72: Robbie Jeffers | Page 5 (Bill Barton) Entrepreneur, (Patty Perreira) V Magazine | Pages 9-10, 67 The Planetarium | Pages, 8, 1012: and related James Bond Indicia © 1962-2021 Danjaq, LLC and MGM, Inc. , and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved. | Pages 10, 16, 19, 21, 23-24, 26, 28, 31, 63, 69 Dante Costa | Pages 14-15, 17 Samuel Trotter | Pages 18, 20, 62, 66, 71 Tim Cadiente | Page 25 Yve Assad | Pages 29, 54-56 The Coveteur | Pages 30, 59 P3E/Halkography | Pages 31, 53 Sinisha Nisevec | Pages 33-36, 43 Getty Images | Page 37 Daily Mail | Page 38 Nobleman | Page 39 The Essential Journal | Page 40 Business Insider | Page 41 The Ellen Show | Page 42 @thuggerthugger1 | Page 44 Interview Magazine | Page 45 John Filo/CBS | Page 47 Pure Wow |Page 48 Vanity Fair | Page 49 Splash News | Page 50 Spotern | Page 51 GQ | Page 67 Spinelli Kilcollin Every effort has been made to contact all image rights holders and obtain permission for work appearing in this book. Any errors or omissions brought to the publishers attention will be corrected in subsequent editions.

Experience The View.


First published in the United States of America in 2020 by BARTON PERREIRA bartonperreira.com © 2021 Barton Perreira Photography © Barton Perreira Text © Adam Zax & Barton Perreira Design © Zak Bush Creative & Barton Perreira All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical photocopying, recording or otherwise, without the prior permission of the publisher. Printed in the USA

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Barton Perreira Brand Book (SS21)  

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