Presentation The first exhibition of documentary photographer Peter DiCampo in Brazil was opened in June 14, 2012 at Galeria do Lago, Museu da República. Extended until September 30, the exhibition presented 16 images — a visual record of localities that still suffer from the lack of energy, like north Ghana, Kurdistan (Iraq), Abidjan (Ivory Coast), New Mexico (United States) and Solihull (England) — and a documentary video with Ghanese people showing how it deeply affects their lives.
The exhibition happened in complete darkness. Before entering the dark room, each visitor received a solar lamp, so they could see the images and light their way through it. Life Without Lights was part of the Rio+20 conference side events as well as part of the Museu da República special cultural program, called MR+20. The exhibition was made possible thanks to the sponsorship of Museu da República, d.light, The OPEC Fund for International Development (OFID), United Nations Industrial Development Organization (UNIDO), The International Atomic Energy Agency (IAEA) and Barracão de Imagens, also producer of the event.
Communication The event’s wide promotion was made possible by the Museu da República’s press office as well as by Barracão de Imagens effective communication actions. More than 700 people received the exhibition brochure via snail mail. It was also distributed in art and photography schools and to the Galeria do Lago visitors. The event was widely advertised by Barracão de Imagens on social medias like Facebook and Overmundo. Ateliê da Imagem, a renowed photography school in Rio de Janeiro, advertised via newsletter to their database with hundreds of people registered. A huge banner was installed on the Museum’s facade to attract the passing people on the street. Upon arriving at the gallery, the visitor received leaflets presenting the exhibition and its sponsors.
We had a special concern about keeping the visual unity across all mediums in order to keep the eventâ€™s visual identity intact and make an efficient promotion.
Team Curatorship and exhibition design: BÁRBARA FERREIRA Production coordination: BÁRBARA FERREIRA e MARCELO ABDO Production and mounting assistants: URSULA FERREIRA, LUIZ CESAR DE SÁ e WELLINGTON FERNANDES Gallery coordination: MARTHA NIKLAUS Press agency: JOÃO MOTTA Production and fine art print: BARRACÃO DE IMAGENS
Production After confirming all sponsorships, Barracão de Imagens began the production,
Graphic design: SISSON STUDIO
hiring suppliers, buying the necessary material, coordinating the team, printing
Translation: CHRISTIAN SISSON
and mounting all pictures.
Portuguese revision: JULIANA SABINO English revision: KLAUS MAGNELLI
Developments • Opening - June 14, 2012 The opening was attended by over 110 people. Among them, the President of IBRAM (Instituto Brasileiro de Museus), José do Nascimento Júnior, teachers and cultural market professionals, as well as other opinion formers.
Peter DiCampo welcomed the visitors throughout the event. Kate Montgomery, representative of D.light, one of the sponsors, was also present along with Bárbara Ferreira, curator, Martha Niklaus, Galeria do Lago’s Coordinator of Contemporary Art, Marcelo Abdo, director of Barracão de Imagens and the whole production team. The hostess reported that she received many testimonials and praise about the exhibition when visitors were leaving it, very happy with what they saw.
• OFID visit - June 21, 2012 OFID (OPEC Fund for International Development) was one of the exhibition’s sponsors and sent a special delegation to visit the event. Peter DiCampo and Marcelo Abdo, director of Barracão de Imagens welcomed them and registered the moment.
• “Time Capsule” event - June 22, 2012 A symbolic event took place at the closing of the Rio+20 Cultural Guide program. A box called “Time Capsule” containing objects of the present time, mentioning the Rio+20 conference, exhibitions and many other projects that were promoted by Museu da República, was buried in the Museum’s garden to be only opened in twenty years from now.
The intention of this symbolic event was to bring a reflection upon the changes in Brazil and worldwide for the next two decades, and the eventual future contributions brought by Rio+20. “Life Without Lights” brochure was one of the objects included in the capsule. The curator Bárbara Ferreira was at the event and talked about the exhibition for the pubic and media.
Result Life Without Lights visits outnumbered the expected for Galeria do Lagoâ€™s average. Lots of people were at the Museum during the Rio+20 event, which brought much attention to the exhibition. The frequency remained high in the following weeks, leading to a total of 3,390 visitors registered at the closing of the exhibition.
1035 891 689
number of visitors
The exhibition’s presence on both online and offline medias was excellent. “O Globo” the newspaper with the largest circulation in Rio de Janeiro, published online images and included it in the definitive guide for the Rio+20 conference side events. Other online newspapers such as “Extra” and “O Fluminense” also published articles about the exhibition.
In the offline media, "O Globo" newspaper weekly published the event since its opening. “Estação Notícia” (p. 10), the Metro Rio monthly magazine, with a circulation of 120,000 copies distributed for free to the subway commuters, published a special report about Rio museums, including Life Without Lights on the list. The exhibition was also included in the “6ª Primavera de Museus” Guide (p. 227), an initiative of the Brazilian Institute of Museums which promotes cultural programming in more than 800 museums and cultural institutions throughout Brazil.
Barrac達o de Imagens constantly promoted Life Without Lights on its Facebook page where we were able to see rewarding testimonials from people who visited, enjoyed and recommended "Life Without Lights".
Barrac達o de Imagens Rio de Janeiro, October 29, 2012