Tango History and Facts •
Tango was ﬁrst released by a company called Corona in 1950 by 2 men called William Thomas and William Evans.
Corona was brought by The Beecham Group in 1958.
Corona was then bought by Britvic SoG Drinks in 1987.
Britvic Some of the brands you may know that Britvic own are Tango, R.Whites Lemonade, Robinson's and Drench. These are just some of them though as they own 22 diﬀerent well known brands.
Diﬀerent ﬂavours of Tango released over 60 years!
Tango Orange (1950–present, branded simply as 'Tango' unVl 1993) Tango Apple (1988–present) Tango Lemon (1950s–2001) Tango Blackcurrant (1995–1999, 2011–present) Tango Cherry (1998, 2000–present) Tango Citrus (2007–present) Tango Fruit Fling (2003–2006) Mango Tango (2005, limited ediVon) Tango Alan (1982-‐1981) Tango Tropical (1999–2001) Tango Orange and Pineapple (1970s-‐1990s) Tango Grapefruit (1978-‐unknown date)
Diﬀerent ﬂavours of Tango Tango Pineapple and Grapefruit (1987–1998) Diet Tango Orange (1990–2007, 2009–present, branded simply as 'Diet Tango' unVl early 1980s) Diet Tango Apple (1990–1997) Diet Tango Blackcurrant (1995–1997) Diet Tango Lemon (1990–1998) Diet Tango Tropical (1999–2002) Tango Orange No Added Sugar (2007–present) Tango Citrus No Added Sugar (2007–present) SVll Tango (1994, 1995–1998) Tango Sparkling Caribeean Lime Drink (1960s) Blackcurrant Tango SVll (1996)
Diﬀerent Types of Tango There is a tango called Turbo Tango, this was released in 2011 and is sVll going today. This was made for people who could not be bothered to Vlt there head like you would with a normal drink because with this drink you push the top of this then it comes out the top kind of like a foamy drink. You can ﬁnd these in any sort of supermarket for a price of roughly £1.59.
Diﬀerent Types of Tango A diﬀerent type of Tango is Tango Ice Blast, which was released in 2004. There are 4 diﬀerent ﬂavours released: Tango Ice Blast Cherry; Tango Ice Blast Raspberry; Tango Ice Blast Bubblegum; and Tango Ice Blast Lemon. You can usually ﬁnd these in cinemas and big events because Tango is a well known, instantly recognisable brand. Tango Ice Blast was such a big success that Tango made an amusement ride at Blackpool called Tango Ice Blast. This ride opened in 2007 under various diﬀerent names but was renamed to Tango Ice Blast in 2004 to encourage people to ride it under a recognisable name.
Fanta is one of the main compeVtors for tango. Tango is owned by the massive Coca Cola Company. The key element that makes them compeVtors is the orange ﬂavour they are both based on, so people that like orange ﬁzzy drinks need to choose between the two. Therefore Britvic and CocaCola constantly compete to get the most sales and be the most favoured drink. Fanta outsold tango in 2005 by 3 to 1 and reigns supreme. A current student poll currently shows Fanta with 57.5 of the vote hfp://www.thestudentroom.co.uk/showthread.php? t=1827389)
TANGO The Banned Advert "You Know When You've Been Tango'd" (1991–1995, 2002–2005)
This advert was made in 1991 but was aired on TV in 1992.
It was banned aGer a number of children started copying the advert.
Named 3rd best advert of all Vme in 2000.
Tango Clear’s Advert "It's Clear When You've Been Tango'd" (2006 for Tango Clear) hfp://www.youtube.com/watch?v=7OiwLI_pQUY
This advert was banned because of complaints from the people of Swansea because of the mess it leG their streets in. They replicated Sony’s advert for LCD high deﬁniVon Bravia TV hfp://www.youtube.com/watch?v=INzT3IJnF-‐k
Primary Research I conducted a taster session in Blackheath Village and most of the people that were willing to try the taster where youngsters from the ages of 14-‐18 and most of them preferred the Tango Orange to the Apple and Cherry ﬂavours.
I also sent a quesVonnaire around to colleagues at school and this is the feedback I received....
As you can see everybody that tasted Tango liked it and everybody but one person has seen a Tango advert. I think it is clear from this research that even though some Tango adverVsements were banned, they sVll get out there. They are so iconic that one they are seen they are not forgofen. This is a sign of great adverVsing concept. 12
Tango’s Target Audience Tango’s target audience is more for teenagers because most of the adverts are humorous and oGen perceived as stupid, so appeal to a younger sense of humour and so teenagers ﬁnd it funny. I believe that Tango is also targeted at mainly boys because of the adverts I have seen seem to afract the humorous side of males.
IniVal §Ideas Idea 1: playing football, half-‐Vme refreshment on the pitch to win the game Idea 2: watching football at home on the sofa, need a half Vme drink and someone is ﬁlmed free running to get Tango for the lads Idea 3: assassinaVon afempt of a known drug dealer, drink Tango to prepare, gunﬁre and bloody blades, the criminal falls into a pool of Tango to save the community.
Breakdown Assassins dressed in all orange drinking Tango when gevng ready for the assassinaVon. They kill the drug dealer and he falls into an orange pool...of Tango!
Feasibility Study Skills-‐ need good camera work and ediVng skills. Time-‐ this advert would not take long to produce. Budget-‐ this will not cost a lot to make Equipment-‐ will need a couple of bits of equipment. LocaVon-‐ in a back garden. 15
S.W.O.T Analyses Strengths: Core message is good, Tango is drunk by Heros. Everybody will want to watch it because it creates a desire to see why it was banned so everyone will want to watch it.
Weaknesses: It would not get shown on TV for long.
OpportuniVes: Will get Tango out with hype as everyone will be talking about it, so more sales.
Threats: It sends a violent message so could be sued by the A.S.A.
Budget/ Requirements Camera-‐ £329.99 Tripod-‐£30.00 Replica guns-‐ £30.00 Assassin robes-‐ £32.90 Blades-‐ £5.99 Underwater light-‐ £12.37 Orange colour lens for light-‐£0.98 Fake blood x2-‐ £1.34
Regulatory Issues The AdverVsing Standards Authority have banned most of Tangos previous ads because of violence, which has ulVmately made them successful. The ASA will probably ban my ad because of violence but this is what I plan to do to follow the Tango way and have yet another successful ad.