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ANALYSIS OF DOCUMENTS

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MANX TELECOM – IPHONE DATA ROAMING LEAFLET TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS MANX TELECOM – IPHONE 4 QUICK START GUIDE TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS COMPARISONS SURE MOBILE – SUMMER LEAFLET TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS SURE MOBILE – BLACKBERRY NEWS (PRICE GUIDE) TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS COMPARISONS WI-MANX – HOME BROADBAND LEAFLET TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS WI-MANX – ROUTER SETUP GUIDE TARGET AUDIENCE PURPOSE HOUSE STYLE LAYOUT

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Alexander Barlow 5007, Analysis of Documents

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WRITING STYLE TEXTUAL STYLE PRESENTATION STYLE SUITABILITY OF PURPOSE POSSIBLE IMPROVEMENTS COMPARISONS OVERVIEW

Alexander Barlow 5007, Analysis of Documents

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Analysis of Documents Manx Telecom – iPhone Data Roaming Leaflet Target Audience The target audience for this document is the Manx Telecom iPhone users who wish to leave the Manx Telecom network temporarily whilst still using the service provided by Manx Telecom through Roaming operators

Purpose The purpose of the leaflet is to ensure customers don’t run up a large bill when they are roaming and they are aware of the extra charges made by the roaming operators in contrasting countries

House Style

This brochure follows the Manx telecom house style and repeats all of the colours seen in every other Manx Telecom document across the line of publications and the use of the Manx Telecom logo is to the correct size in regards to the logotype document’s specifications

Layout The layout of the document is professional and follows the house style with colours. The document has a header on each page Paper Size: A5 Landscape (House style brochure size for information leaflets) There are standard margins in this document. The document isn’t a substantial size to make page numbers a viable option The brochure has a definite border of which no text is placed or images.

Writing Style The writing style is formal with correct terminology used in an easy to understand way that will appeal to the customer and audience. The use of small sentences is good and the way the writing is set out into 3 sections; ‘Before your trip’, ‘During your trip’ and ‘if you only need to text and call’ Small bullets are used to help with the conciseness of the document and make it easier to read.

Textual Style The font size is adequate for the size of the paper and brochure Sans-Serif fonts are used, Praxis Com. (Font licensed by Manx Telecom) The use of ‘small print’ isn’t visible and therefore gives a feeling of safety in the document and shows that there are no ‘hidden’ terms and puts the audience at ease with the trust shown from the company. Clear heading styles and body text used, different colours used to help with this. There isn’t much use of font styling however the font used applies to the Manx Telecom House style. There is no need for paragraphing and the text is aligned left The line spacing is larger than 1 single line and this makes the leaflet easier to read and gives it a flowing style.

Alexander Barlow 5007, Analysis of Documents

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Presentation Style Easy flowing reading style, writing is separated to ensure the reader only reads what they want to and doesn’t have to sieve through a lot of writing. Bullet points are used and make the leaflet concise and easily readable. Bullets also give a feel of information and give the leaflet its factual style. The use of images in this document is presented well in the way that all of the photos have relevance to the subject of the brochure. E.g. the Passport and currency on the front of the leaflet regard to the fact that the customer is travelling away from the island and is joining a new network temporarily and it shows a foreign currency which hints of the money you may be saving by using this document. The Manx passport also correlates with the meaning of the Manx telecom logo, which is spherical in a world shape to emulate the company moving into the world of telecommunications and integrating with the rest of the world.

Suitability of purpose The brochure does suit it’s purpose very well and is a good publication, it succeeds in the way of getting the content to the audience and it also prevents the iPhone user from receiving a large amount of charges for the duration of their roaming

Possible Improvements A possible improvement would be to integrate screenshots to aid the user through the process and to show image by image like my own example below and to include a roaming price guide. The use of a ‘hints & tips’ would fill in the back page as the use of space in this document is relatively poor.

Alexander Barlow 5007, Analysis of Documents

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Manx Telecom – iPhone 4 Quick start guide Target Audience The target audience for the document are buyers of an iPhone from the Manx Telecom store or somebody who has previously bought an iPhone and needs guidance on how to use it on the Manx Telecom network.

Purpose The guide aids the user in how to use their phone and how to sync and set it up for their use at home, The guide is aimed to advise and help the user, especially if they are new to an iPhone and to make sure they stay with the product and know how to use it to prevent any accidental damage to the handset by the customers accidental misuse which could result in repair charges etc.

House Style

This brochure doesn’t appear to follow the house style; there are many reasons that helped my conclusion for this; - The Manx Telecom logo is of a non-standard size to the house style and is pixelated in the top right corner - The font used in the leaflet is the house style font but seems very spaced out and a bit difficult to read - There is no appearance of the Manx Telecom blue pantone colours

Layout The Layout of the document is an A5 Brochure on an A4 landscape piece of paper There is a filename in the footer that is ‘C2_3/SC/001’ There are standard A4 Margins: 2.54 cm (T&B) and 3.17 cm (L&R) There is no page numbers, which aren’t needed but would make the document appear professional.

Writing Style The writing style is formal with use of colloquial terms, there is a definite writing style to the leaflet as it is instruction leaflet, and the leaflet is ended with ‘I really hope you enjoy your new phone’ The leaflet is an Instruction manual therefore contains the purpose ‘to inform and instruct’ this is aided by the use of numbered paragraphs and subheadings for steps that some people may want to skip if they like, this helps the reader understand the layout of the information.

Textual Style The font used is ‘Praxis com’ which is the house style font for Manx Telecom The document uses a sans-serif font, which isn’t standard to this sort of brochure, but as it’s the company’s font this is irrelevant.

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There is no use of small print in this document which is comforting to the reader and it makes sure that no details are missed and the customer isn’t being artificially persuaded into getting something that they don’t want or need, however this document is actually given to the customer after purchasing the phone unless requested for by the customer in the shop. The headers and subheadings in the document are used well in the way of presentation as they are coloured blue compared to the rest of the text that is black or red. Fonts are used in different colours in this document to highlight different important and optional steps.

Presentation Style The presentation of this document isn’t very professional in the way of following the house style but as a standalone document it is of an acceptable quality for the following reasons: - Red text is used to highlight important areas of the information - Consistent use of the same font and spacing type throughout the document. There is no use of tabs and indents as this is a basic instructional guide. There is a left alignment through the document and the line spacing used is more than an average single line. However the physical presentation of the document is rather poor as the brochure is printed on low quality copier paper on 2 sheets of paper that are loose and are not double sided but just folded together, this lets down the effort and usual style from the reputable company and gives the leaflet a definite feel of unprofessionalism. There are no definite borders on this leaflet and any shading or backgrounds used. There is only one image throughout the whole document, which gives it an industrial ‘unfriendly’ feel. The Manx Telecom logo is unprofessional and pixelated.

Suitability of purpose Apart from the presentation and layout problems with the setup guide it does get across the purpose and help the customer in setting up their new iPhone and gives the customer several options for sourcing help either directly in the Manx Telecom shops or via the internet or phone (Apple Help or Manx Telecom Call Centre)

Possible Improvements An immediate improvement to this brochure would be to print it on card or glossy paper to a higher quality that it currently is. Resizing the company logo to the standardised logo seen across the range of publications that Manx Telecom offers. Including screenshots from the computer and iPhone would help the user and the visual learners that pick up the leaflet. The leaflet could use less text spacing, as the text at current seems very widely spaced and a little difficult to read.

Alexander Barlow 5007, Analysis of Documents

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Comparisons Both Documents contain the Manx Telecom logo

Both Documents contain precise pieces of information Roaming Guide:

Setup guide:

The two documents both use the house style that is demonstrated in the House style chart I have compiled below:

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Sure Mobile – Summer Leaflet Target Audience The target audience of this leaflet is the whole Isle of Man as it was delivered with the Isle of Man free newspaper ‘The Courier’ but is mainly aimed at the independent population who have an income to be able to purchase a new phone.

Purpose The purpose of this leaflet is to inform and persuade the reader to buy the services and get tied into a contract with the company to create an on-going income from the customer by offering a ‘Free flight.’ It is also a way to promote all of the current offers that Sure have to offer customers

House Style The leaflet does follow the house style in a sense of colour but the shape of the leaflet is more suited to the time of print and leaflet theme of summer, the yellow colours follow the house style with incorporations of the orange of the Sure Mobile logo in the sun, The font used is also a standardised font across all of Sure’s documents.

Layout The Layout of this document is professionally designed for this purpose only, the company have sourced a printing company to make specialised card for the leaflet and it adds to the professionalism, it is an A5 portrait segmented leaflet that unfolds on a vertical axis and unfolds 3 times to make a wide piece of card with bright vibrant colours on the interior with the latest offers. There are no definite margins as this is a custom-made card leaflet.

Writing Style The writing style is writing to inform and persuade customers to buy the shops products and services they have to offer. Each offer is on a separate page that helps the reader separate the different options available to them.

Textual Style The textual style of the leaflet is concise and the words used are to a technical degree. However there is no Glossary on some of the terms used which can be confusing for some readers e.g. the phrase ‘GPS’ and the ‘Free Flights offer’ that can actually only be taken on 3 phones in the shop, but to the readers knowledge before going to the store it appears that you can get a free flight with your next phone. There is no variation on the fonts used, simply different fonts are used instead.

Presentation Style The presentation of this leaflet is brilliant in many ways but the content could have been arranged in a more professional way to suit the readers viewing. The colours used are eye-catching and vibrant and match the summer theme as long as strictly following the house style. There is no paragraph style as this is a captioned leaflet with no definite paragraphs, Bullets are used and keep this concise. Left alignment is used throughout the brochure.

Alexander Barlow 5007, Analysis of Documents

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The line spacing is custom, as this leaflet has no definite text layout. The beach ball image on the front cover is suitable for the purpose as this is advertising summer offers.

Suitability of purpose The leaflet suits its purpose in the aspect from the company’s point of view but the content could be improved to suit the customer and to explain in more detail the terms and conditions with some of the promotions featured in the brochure and this would prevent unhappy customers expecting things that aren’t available.

Possible Improvements There are several improvements that could be made to this brochure, including the following below: - Explain the free flight offer in full detail including the phones that are exclusive to this offer - Explain Sure Friends’ fair usage policy and the terms and requirements that you need to be able to receive the service - Use the space to get information across as well as good design and graphics as at the current time the brochure mainly contains images and not a lot of information that is key to the point of sale.

Alexander Barlow 5007, Analysis of Documents

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Sure Mobile – Blackberry News (Price Guide) Target Audience Business customers or young users who use chat and email features to the optimum ability and to whom a blackberry would be useful.

Purpose The purpose of the document is to sell, the sales point is the complexity of the device on sale and the widely spread high specifications

House Style This brochure follows the House style by using the company standard font and the colours used in sure’s range of documents. The layout style of the document also follows the A5 Brochure standard and the publication fits in with the rest in its field.

Layout The leaflet is printed on A4 copier paper and is an A5 portrait style, it is printed with average quality ink and doesn’t look professional. There is a standard A5 Margin on each page There is a header and footer; contains small print. No Page numbers are used.

Writing Style The writing style of this leaflet is to persuade and inform. To get the customer to purchase a blackberry device which will also allow a further income to the company in the form of tariff payments and call charges. The brochure attracts attention with the special offer on the Blackberry 8520 Curve offer however like a lot of this companies advertising it is particularly misleading as from my knowledge of working for the company I can report that customers find these adverts misleading as the offer on the cover is for a Data only contract without the ability to make calls or texts so as this is a standard function of a phone people could easily be mislead and forget that they would have to add a normal tariff onto the charges.

Textual Style The font used is Sure’s standard font ‘Caecilia’ which is a serif font and is typical for this type of document; it also gives an edge of professionalism. There is some Small print in the document, which tells the user the small details that the original eye-catching offer didn’t. There is a definite style to the document e.g. the Headers of each phone are in Red and Black (the model in black and the Blackberry name in Red)

Presentation Style Alexander Barlow 5007, Analysis of Documents

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The presentation of the document is professional and the different prices for each blackberry are presented in a table that is relatively easy to follow to find the price or tariff that would suit your needs. The yellow writing on the individual blackberry sections is illegible as the yellow ink is poorly printed

Suitability of purpose The brochure suits it’s purpose to a certain degree however it is very misleading with the prices of the blackberry masking the price of a contract that most people would want, to use the phone to make calls and texts

Possible Improvements - Possible improvements for the Blackberry News leaflet is mainly to change the heading or title of the brochure to Blackberry Price list because the document isn’t as advertised on the front cover and it is simply a price list so by changing the name then the customer will know what is in the brochure and probably go to get the brochure instead of queuing and waiting to find out the prices of Blackberry devices that are readily available on display in a brochure that is wrongly labelled. - The yellow font used in each blackberry section to explain what the device does is very feint, this problem is most definitely cause by a combination of 3 things; Poor ink quality, Poor paper quality and Poor text colour choice. - The information in the brochure to my knowledge of previously working at the organisation the prices of a monthly contract with the company costs an extra £15 a month to use the full features of the device, the £15 is to access unlimited free data and email downloading on the Isle of Man, there is also a small print note about the Data roaming but this could be elaborated into an easier to understanding section of the brochure to explain to the customer the intensity of this matter and also a help guide in how to turn the Data roaming off would be a great asset to contain in this brochure.

Alexander Barlow 5007, Analysis of Documents

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Comparisons Both Documents contain the Sure logo

Both of the documents use the House style demonstrated below:

Both Documents contain Small Print and pricing for different phones across the range. Both use Pun’s e.g. Can you get a good price? Sure You Can

Alexander Barlow 5007, Analysis of Documents

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Wi-Manx – Home Broadband leaflet Target Audience The target audience of this leaflet are customers who are wishing to upgrade/connect to a broadband service who live in the Isle of Man and wish to receive service from the company ‘Wi-Manx’ On average this age range is 25-60 years of age

Purpose The leaflet emphasises the different add-on’s that you can have to your basic or Pro broadband service, this is to bring more business into the company and to make more out of new or even existing customers. The brochure includes contact information and additional broadband services such as ‘PlusTalk’ and ‘WebFilter’

House Style

The House Style is used in this brochure and all of the colours shown on the House style chart that I have compiled (left)

Layout The layout of the document is professional and contains a header and a footer but has no margins as it is a borderless document to that the colour on the leaflet is professionally continued to the edge of the paper and to stop the white blank frame to appear around the ink. The paper that this leaflet is printed on is high-grade gloss paper, which gives it a very professional touch. It is printed on an A4 sheet but divided into Vertical thirds to create a folding brochure. The document doesn’t need page numbers

Writing Style The writing style is writing to persuade, as the company are trying to bring your custom to themselves and not their competitors

Textual Style The font used is ‘FF Transit Print OT Bold’ which is a Sans-serif font, which isn’t usual for a document in this style, but it follows the house style and follows suit with the collection of Wi-Manx publications. There is a large amount of small print in the brochure that isn’t appealing, as it appears that there is a lot of hidden detail that cannot be shown in the headings, as it may not draw your attention. The headers are Red and Black and follow the house style and in red are the key words of each service e.g. ‘Unlimited Broadband’ and ‘Entry Level Broadband’, Bold and italics are also used heavily in this document.

Presentation Style The presentation of the leaflet is to a professional standard and follows the house style. All of the text is aligned to the left. Concise bullets are used to state small pieces of information across to the customer.

Alexander Barlow 5007, Analysis of Documents

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The line spacing is single line. There is no border in the document The use of the Header/Footer strips of gradient filled shapes continues the house style throughout the brochure.

Suitability of purpose The brochure suits its purpose by supplying the customer with knowledge on the tariff’s that the company have to offer in Home broadband and the prices are provided so the customer is aware of most details, any other details required can be found out on the rear of the leaflet by contacting the company by either email phone or in person in the store.

Possible Improvements A main improvement for this brochure in my opinion would be a standardising of the fonts used and to maintain the same size font and alignment as the brochure looks a bit scattered. Keep a different product on each page rather than having some half-page descriptions and some whole page.

Alexander Barlow 5007, Analysis of Documents

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Wi-Manx – Router Setup Guide

Target Audience Wi-Manx broadband subscribers who have purchased a new router from the Wi-Manx shop

Purpose To help the customer setup their router to allow them ADSL2+ connection in their homes and to make sure the router is configured correctly

House Style

The House style in this setup guide contains the Wi-Manx logo and uses the font colours that are seen across the range of publications and this helps the document fit in with the rest of the available documents. It also gives a sense of professionalism.

Layout The layout of the document is a standard A4 printed document and has Standard A4 Margins: 2.54 cm (T&B) and 3.17 cm (L&R) It doesn’t contain headers or footer that depreciates the professionalism of the document. It is in Portrait orientation and doesn’t have any page numbers, which is a downfall as this is a loose page document.

Writing Style The writing style of this guide is to inform and help the customer in the setting up of a router provided by the Internet service provider.

Textual Style The font used is ‘Arial’ which doesn’t follow the house style and again lets down the style of the document. It is a sans-serif font that is also non-standard for this type of document. There is no small print as there is nothing to hide, as this is simply an instruction manual to setup a router. Bold is used to highlight areas of importance and urgency.

Presentation Style There are no set paragraphs in this document and it appears to be unorganised and informal. The alignment is left throughout the document. Images are included to help with the setting up of the router and to show the user what the screen should look like. The document has standard single line spacing.

Suitability of purpose The guide does suit its purpose but could be improved to help the customer in a more visual way. It does get all the necessary information to the customer.

Alexander Barlow 5007, Analysis of Documents

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Possible Improvements The improvements I would make to this document would be to create it into a brochure rather than on a piece of paper and to include more diagrams of the computer screen as more of a step by step guide as to the cluster of information that it is at the present time.

Alexander Barlow 5007, Analysis of Documents

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Comparisons Both Documents have the Wi-Manx Logo incorporated in them

They Both contain contact information

They both help the user through a process,

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Overview After studying all of the publications, I have came to the conclusion that although some documents may seem brilliant at first sight they often are let down when you study the content and you find ‘Small print’ and hidden notices that you never believed to be there. A Comparison of Guides has brought to me the conclusion that to have a successful help guide you need very clear instructions and you have to think of the audience who is reading the document, maybe even produce different documents for different customers rated on level of computer literacy. There is an endless list of things you could do to make the ‘perfect’ guide but as long as your guide contains clear instructions and suits the purpose intended then it is a good document, The more professional documents are laid out in a way that makes the writing flow and

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Analysing Publications