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Barco annual report 2018
Letter from the CEO Dear customers, business partners, employees and shareholders, Barco is on a journey to build a platform for sustained profitable growth. Throughout 2018, we worked hard to further complement Barco’s innovation power with greater business efficiency and resilience. ‘Say. Do.’ was our rallying cry and the title of our 2017 annual report. It perfectly underpins our ambition to focus on execution. I believe that we made good progress in instilling the ‘Say. Do.’ culture and mindset, i.e. in driving accountability for translating plans and intentions into results. As a result of these efforts, we continued to improve our group performance in 2018: we solidly boosted our margins and delivered a robust cash generation on a flat topline performance. In this CEO letter, I look back on some resolutions and promises we made. I will also look forward and elaborate on the theme of this year’s report: how Barco is shaping its organization, capabilities, solutions and markets to grow the company and anticipate ever-changing customer needs.