Tuning Up
Always Go With The Stream
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umerous venues are adopting solutions that stream T V audio over wifi to patrons’ smartphones. By downloading a free app, customers can hear any muted, live T V directly on their smartphone. Several companies now offer solutions to this classic bar dilemma: the inability to hear a game or show. Many venues have now begun adopting solutions that involve streaming this audio via wifi to the patron’s handheld device.
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Our recent survey has shown that 37% of bars have had someone leave because they cannot hear the sound on their desired program.
Over the years, several attempts have been made to solve the issue of muted bar T Vs, including the creation of separate rooms and tabletop or directional speakers. Tabletop speakers have challenges with wiring, customer abuse and, occasionally, theft. Directional speakers sound like a decent fix,
but generally end up working better in demo mode than in real world applications where hard reflective surfaces end up bouncing the sound all around the room. Also, people are a lot less inhibited about pouring beer on a venue’s tabletop speaker than they would be about drowning their own iPhone. Today’s mobile technology brings the simplicity of personal audio directly to the individual smartphone and tablet user.
Bar Business Magazine December 2016 www.barbizmag.com
Shutterstock /Syda Productions
Transmitting Streaming Wireless Audio In Your Bar to Customers’ Phones Is Easier Than You Think. By Lance Glasser