Bar Business April/May 2020

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Lux is a line of products offered by Über Bar Tools.

Barfly Mixology Gear Barfly Mixology Gear is a product brand from Mercer Culinary with products designed to be used by professionals. “Barfly Mixology Gear by Mercer is for the professional with an unwavering commitment to the art of the cocktail,” says Joe Flaherty, CFSP senior vice president of Mercer Culinary / Barfly. “Our barware essentials and accessories are designed to deliver optimal appearance, temperature, consistency and proportion in every glass– with masterful results.” Every bartender is different, but there are specific tools that everyone needs to complete their job and craft high-quality mixed drinks. “Although every bar is going to have their own very specific needs, we feel it is a necessity to have quality tools too,” he says. Quality cocktails require high-quality tools to ensure every ingredient is measured and prepared properly. “Barfly tools are manufactured to stand up to the rigors of professional bar applications. All of our measuring tools are quality checked to ensure accuracy and durability,” says Flaherty. “We continue to innovate new tools based on feedback and trends in the marketplace.” Flaherty says choosing a bar tool is all about usage and what the recipe calls for. “Many cocktail recipes will state what tools are recommended, but we leave this in the hands of the bartender and their own preference,” he says. Barfly separates itself from its competitors by offering products across multiple platforms. “Barfly has the largest selection of high-quality bar tools available to the professional from their foodservice supply distributor or online through Amazon,” says Flaherty. “We have many unique bartending kits, travel bags, ice tools, and spoons that are only available through Barfly.” 18

Bar Business Magazine

April/May 2020

Photo: Über Bar Tools.

warranties and guarantees,” says Goldberg. “We make tools that deliver return on investment. Generic bar products are produced to a price that requires constant replacement; a drain on the environment and the pocket.” Bar owners are most likely reevaluating every purchase in light of the financial hits from COVID-19, but investing in quality bar tools pays off in the long run.

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