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THE COMPANY The firm Cristiano di Thiene was born from the evolution of handmade tailoring that began after the Second World War thanks to the work of its founder, Cristiano Sperotto. It becomes a company thanks to the entrance of the sons Paolo and Armando Pio in 1979 constituting an Ltd. The small workshop started the production of leather clothing for men and women in 1960. Afterwards, they specialized in high-quality shearling garments with artisan finishing. The homonym Brand Cristiano di Thiene, becomes important over the years in the international markets as a synonym of high-quality and seeking of design; also for the using of precious leathers coming from more and more innovative tanning techniques. Paolo Sperotto Ceo

Armano Pio Sperotto Ceo

The proximity of the Company, located in Thiene, in the province of Vicenza, with the small but historic and glorious airport Ferrarin in Thiene, has allowed the creation of an ever greater harmony between the owners of the Company and the pilots of the National Acrobatic Patrol who have been based in Thiene over the years. Therefore, for more than 30 years, Cristiano di Thiene produces leather jackets for the pilots of the Italian Military Aeronautics (Aeronautica Militare Italiana) and Frecce Tricolori. Since then, the Company has designed and marketed various lines of products as an international level, with a growing appreciation of many consumers passionate by the flight, the acrobatics and the Italian lifestyle. The growth continues today with the opening of new mono brand shops in Italy and abroad.

This is thanks to the stylist Massimo Giacon and his creative staff who reinvent every season the contemporary man in search of distinctive products for a casual total look with a strong identity.

Massimo Giacon Creative Director

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All the garments of the Collection are inspired in the history of Aeronautica Militare and the National Acrobatic Patrol - Frecce Tricolori.

From there it flows the energy of an original stylistic project, able to interpret the idea of a Nation and its values and to tell a true story, full of passion and ideals to believe in. The Company has the knowledge for the stylistic and graphic development of each article of clothing and accessories, and it maintains the high quality of the entire productive cycle of the leather and shearling. The logistics management is directly controlled by the Company and this optimizes the shipments of all different products. COLLEZIONE PRIVATA ORIGINALE AUTORIZZATO AERONAUTICA MILITARE

PN/624D

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MODELLO STYLE

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COLO IC

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DONNA-WOMAN S-S 2011

DONNA-WOMAN SPRING-SUMMER 2011

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WE HAVE THE HONOR TO WEAR A PASSION The national passion, which hovers high in the sky showing the unique wake of the Frecce Tricolori, the National Acrobatic Patrol and the Aeronautica Militare.

A strong sign, full of emotions with a strong historic connotation, to transmit those ideals of peace and humanity which today are the foundation on which binds the values of the international community.

Aeronautica Militare and National Acrobatic Patrol, the Italian pride sewed on.

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THE HISTORY FLIES WITH US The range of products includes a total look for woman, man, child and accessories such as helmets for motorcycles, sunglasses, beach wear, bags and leather goods. All the decorations, shields, insignia that characterize our collections are absolutely original and are the same that the military air force pilots wore and still wear today. A guarantee of exclusivity that rewards our work and the high quality of our garments. A further guarantee for those who choose to wear our jackets, sweatshirts, T-shirts and trousers.

To feel part of those“really special common people“ as the slogan of our Azzurri Italian pilots says

2° STORMO CACCIA

4° S T O R M O

C A C C I A

36° STORMO

LA

O

MO

RTE

A CON Lʼ TE

51°

32° STORMO

SA

A GLO

RI

A

SQUADRIGLIA LINATE

S T O R M O

Just few examples. 4


TURNOVER 2008-2011 2008

Euros 24.8 million (+31 %)

2009

Euros 25.9 million (+4 %)

2010

Euros 31.6 million (+ 22 %)

2011

Budget Euros 39.7 million (+ 28 %)

SALES 50%

of the men’s collection,

20%

of the women’s Collection

30%

of the children’s Collection.

This means there is a strong possibility of growth even for the woman line.

SALES TREND

ANDAMENTO DELLE VENDITE €10.000.000

€8.750.000

€7.500.000

€6.250.000

€5.000.000 2009-10

2010-11

2011-12

F/W S/S

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THE DISTRIBUTION Markets: Europe, Scandinavia, Arabic countries and Asia. Expanding markets: Russia, Japan, China, South Africa. The customers are 1442 of which 798 are Italian and 644 are foreign. The export in 2010 were 44% and the trend for 2011 is 48 %.

WORLDWIDE

DATA 2011_A/W and S/S

Flagship stores: 12 in Italy, including 5 properties in Cortina d’Ampezzo, Verona, Bergamo, Naples and Catania and 2 abroad in Macau and Shanghai.

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VERONA

AEROPORTO CATULLO

CATANIA

AEROPORTO FONTANAROSSA

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ROMA AEROPORTO FIUMICINO

NAPOLI AEROPORTO CAPODICHINO

BERGAMO

AEROPORTO ORIO AL SERIO

FLAGSHIP STORES ITALY

CHINA


CORNER STORES We provide support for the fitting of corners in the multi brand stores:

SOLUTION A

SOLUTION B

Wall type A Measures 160x180h. 15 cm thick, grey varnished like sample. Complete with 3 cubes measures 50x50h. 25, 50x50h. 30 and 90x50h 50 grey varnished like sample. Eagle, logo AERONAUTICA MILITARE, cockade in wedge and the sticker of Collezione Privata

Wall type B Measures 160x250h. 15 cm thick, grey varnished like sample. Monitor 32’’ fitted in the wall with DVD player. Complete with 3 cubes measures 50x50h. 25, 50x50h. 30 and 90x50h 50 grey varnished like sample. Eagle, logo AERONAUTICA MILITARE, cockade in wedge and the sticker of Collezione Privata

SOLUTION C

CUSTOMIZED SOLUTION

Wall type C Measures 160x300h. 15 cm thick, grey varnished like sample. Monitor 32’’ fitted in the wall with DVD player. Complete with 3 cubes measures 50x50h. 25, 50x50h. 30 and 90x50h 50 grey varnished like sample. Eagle, logo AERONAUTICA MILITARE, cockade in wedge and the sticker of Collezione Privata.

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AUTHORIZED RESELLERS Careful selection of resellers to ensure: - brand positioning in a medium-high range; - maximum visibility of the Product, choosing stores in strategic geographical areas in the most important cities; - maximum appeal of the product by choosing only consolidated shops and particularly renowned.

THE FINAL CUSTOMER The Product is positively appreciated within a public of different ages, and for different reasons: - they are people who admire the value and the history of the Italian Airforce; - people passionate by the Frecce Tricolori and the spectacularity of their acrobatics; - people who buy our products because they love the quality of the products with special attention to detail - people who choose the clothing to be distinguished with taste, while maintaining the comfort of an informal style - people who follow the trends.

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INTERNATIONAL PRESS

Aeronautica Militare-Collezione Privata su Vanity Fair Italia, n.11 del 24 Marzo 2010, pag.242.

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COMMUNICATION MAN/WOMAN

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Marketing Campaign SS 2009

Marketing Campaign SS 2010

Marketing Campaign AW 2010-11

Marketing Campaign SS 2011


Press Campaign A/W 2011-2012_Man/Woman.

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COMMUNICATION JUNIOR

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Marketing Campaign SS 2010

Marketing Campaign AW 2010-11

Marketing Campaign SS 2009

Marketing Campaign AW 2010


Press Campaign AW 2011_Junior.

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SPONSORSHIP SPORT GROUP - AERONAUTICA MILITARE ITALIANA

CECHA AND DUCATI

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ASTANA TEAM E CONTADOR

BASKET EUROCUP

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SPONSORSHIP ZUCCHERO _ CHOCABECK TOUR

ROBERTO VITTORI AND THE EXPEDITION TO SPACE

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MISS UNIVERS

CHARITY FOR AIRC (The Italian Association for Cancer Research)

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MISHA BARTON

PAUL SORVINO

JOHN TRAVOLTA

HELEN HUNT

MICHELLE CLUNIE

KRISTANNA LOKEN

KELLIE ROWLAND

CARRIE PRESTON

DAVID CARUSO

PAMELA ANDERSON

PRODUCT PLACEMENT


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JOE JACKSON

NADINE VELAZQUEZ

SOPHIA MILOS

SARKOZY’S SON

KHALIN LALIN

PAULA G.AGNES

DANNY GLOVER

LAURA HARRING

BAI LING

KEESHA SHARP


JOHN TRAVOLTA Some frames from the commercial of TELECOM ITALIA:

The Brand Aeronautica Militare – Collezione Privata was awarded with the title “Cool Brand 2010” after a survey among consumers.

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PITTI IMMAGINE FIRENZE FAIR

WHITE MILANO FAIR

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CRISTIANO DI THIENE SPA Viale del Lavoro, 25 - 36016 Thiene (VI) - Italy Tel. 0039 0445 380330 - Fax 0039 0445 360220 pr@cristianodithiene.com For further information please visit our Web site www.aeronauticamilitare-collezioneprivata.it


AERONAUTICA MILITARE COLLEZIONE PRIVATA