Page 1

>> [seven senses] > > [ p2r0o1j e3c -t2z0e1r o7 ] ● ○ ○

○ ○

○ ○ ● SELECTED WORK

○ ○

○ ▾

▸ XIN DU

p. 1

SEVEN SENSES


p. 2 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

senses]

project zero

[seven ○ ○

○ ○

○ ○

○ ○ ○ ▾

p. 3


p. 4 xin du

[seven

<< â&#x2014;&#x201A;

senses]


To my mom and dad. 致我最亲爱的妈妈,爸爸。


<< â&#x2014;&#x201A;

senses]

xin du

[seven

Š2017 All rights reser ved. No par t of this publication can be p. 6

reproduced without express permission from Xin Du.


senses]

project zero

familiarity are the others which vital to me. Every single detail, all seven senses are the elements of design and life.

[seven

taste, smell, and touch are five traditionally senses. Intuition and

>> ●

[ int roduc t ion ] Humans have a multitude of sensors. Sight, hearing,

We differentiate ourselves from others through different senses. The received information has become our accumulation, bit by bit the feelings written into our journey. Do not lost any chance to feel the world at any moment because you do not know which time it will turn out to be your reward. Graphic Design is the accumulation of feelings into different forms of expression to people. Believe in yourself, make your uniqueness will become your design inspiration and cer tificate.

“ A work of art is a world in itself reflecting senses and emotions of the artist's world.”

○ ○ ○ ○ ○ ○ ○ ○ ○ ▾

- Hans Hofmann

00

[ sigh t ] Visual perception [ he aring ] Auditor y Perception [ ta s t e ] Gustator y Perception [ smell ] Transduction [ touc h ] Somatosensor y System [ i n t u i t i o n ] Extrasensor y Perception [ fa m i l i a r i t y ] Recognition Memor y

p . 007


CONTENTS


[01] Crosby Roamann

006

[02] Philosophy of Mind

028

[03] Translucent Art

046

[04] The Form Structure

070

[05] Double Agent

092

[06] Five Keys Schools

110

[07] A Type Tool Kit

130

[08] Insight In Motion

148

[09] Fuma Cannabis

158


<< ◂

senses]

xin du

[seven

CROSBY R O A MANN 

p . 010


roamann]

[ a p p r oac h ] Crosby Roamann is a small winer y consumed with

project one

to the direction of the brand’s future development and revolution.

[crosby

and low price-point wine based on an existing collection. Applied

>> ●

[ ob jec t ive ] This project was to identify a current brand equity to create a new packaging system for a winery which including high

the idea of creating honest, handmade wines. The concept comes from the brand’s name which about the founders’ two grandmothers. Roamann was a stage per former and chorus girl in the Roaring 20’s, and Crosby was a poet from the Great Depression. Combined with roaring twenties and poetr y, ar t and visual can better explain each bottle of wine. Lines and fabulous colors are the visual experiences for art deco which could express all the ideas from this small unique winery.

“ The greatness of art is not to find what is common but what is unique.” - Isaac Bashevis

01

[●] ○ ○ ○ ○ ○ ○ ○ ○ ▾

[ projec t ] Crosby Roamann [ cat egory ] Packaging; Wine Design [ c ourse ] Packaging Design 3 [ seme s t er ] Spring 2017 [ ins t ruc tor ] Christine George [ ke y word ] Ar t Deco

p . 011


p . 012 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 013


p . 014 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 015


p . 016 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 017


p . 018 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 019


p . 020 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 021


p . 022 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 023


p . 024 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 025


p . 026 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 027


p . 028 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 029


p . 030 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

roamann]

project one

[crosby [●] ○ ○ ○

○ ○

○ ○ ○ ▾

p . 031


<< ◂

senses]

xin du

[seven

PH I LO S OPHYOF MIND 

p . 032


in dreams. The purpose of the event is to help people become

of mind]

[ approac h ] Philosophy of mind is a festival about the unconscious mind which processes are understood to be directly represented

project t wo

to par ticipate in the festival, and played a promotional role.

[philosophy

system for a specific target audience. Through art to attract people

>> ●

[ o b j ec t i v e ] Create a meaningful festival, and design a set of visual

more aware of themselves, thereby discovering their potential and increasing their self-esteem. The design focuses on the mysteries of potential space and exploration.

“There is within the human heart a quality of intelligence which has been known to surpass that attributed to the human mind.”

○ [●] ○ ○ ○ ○ ○ ○ ○ ▾

— Splendid Literarium

02

[ projec t ] Philosophy of Mind [ cat egory ] Print; Festival Collateral [ c ourse ] Visual Systems 1 [ seme s t er ] Fall 2016 [ ins t ruc tor ] Julia Lemke [ ke y word ] Gradient

p . 033


p . 034 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 035


p . 036 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 037


p . 038 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 039


p . 040 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 041


p . 042 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy of mind]

○ [●] ○ ○ ○ ○ ○ ○ ○ ▾

www. philosophy of mind. org // PIER 17 EXPLORATORIUM

P H IL OS O P H Y OF MIND

29 NOVEMBER

ADULT

www. philosophy of mind. org // PIER 17 EXPLORATORIUM

p . 043


p . 044 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 045


p . 046 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 047


p . 048 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project t wo

[philosophy

of mind]

○ [●] ○ ○

○ ○

○ ○ ○ ▾

p . 049


<< ◂

senses]

xin du

[seven

TRANSLUCE N T ART 

p . 050


art]

[ approac h ] A popular desser t not only needs to be recognized

project three

original design. Visually create the pleasure of taste in the book.

[translucent

concept. Explore a beauty of text and setting type in a highly

>> ●

[ ob jec t ive ] Design a collectors addition conceptual cookbook. Select from food or beverage as a theme to interpret a new

by its appearance, color, and taste but also requires a sense of ar tistr y. The transparent materials, vibrant colors, and unique taste makes gelatin desser ts have more diversified creative space. Take the colored squares piece by piece, fit them together are like some gelatin desser ts side by side in a desser t plate. The concept behind the book which colorfully keeps the transparent feeling; mainly due to the individual material papers and overlapping outline types.

“Dessert is probably the most important stage of the meal, since it will be the last thing your guests remember before they pass out all over the table.”

○ ○ [●] ○ ○ ○ ○ ○ ○ ▾

— William Powell

03

[ projec t ] Translucent Ar t [ cat egory ] Print; Cook Book Design [ c ourse ] Typography 3 [ seme s t er ] Summer 2016 [ ins t ruc tor ] Ariel Gray [ ke y word ] Translucent

p . 051


p . 052 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 053


p . 054 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 055


p . 056 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 057


p . 058 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 059


p . 060 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 061


p . 062


p . 063


p . 064 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 065


p . 066 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 067


p . 068 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 069


p . 070 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 071


p . 072 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● project three

[translucent

art]

○ ○

[●] ○ ○ ○

○ ○ ○ ▾

p . 073


<< ◂

senses]

xin du

[seven

T HE F O RM STRUCTURE 

p . 074


[ approac h ] To create a new brand identity ‘Jean Nouvel’ and make

form structure]

package structure, and graphics to define a clear target group.

project four

an alternative paint package. Select or develop a possible brand,

[the

and exterior use. Make a challenge which to develop and design

>> ●

[ ob jec t ive ] The project asked to come up with a concept for a line of sustainable powder mixed latex house paints for both interior

the brand environmental. Discover the adventure of color. Create unique paint color palettes for the home. Keep pace with the latest trends and styles in color. A project on the combination of powder paint and structuralism. In flat black and white space with a stylish gray-based colors, created a high-end design.

“It is not possible to design always the same. How to be different in each different place - that is the most important work and duty of the -architect to find out. ”

○ ○ ○ [●] ○ ○ ○ ○ ○ ▾

­­— Jean Nouvel

04

[ projec t ] The Form Structure [ cat egory ] Packaging; Powder Paints [ c ourse ] Packaging Design 2 [ seme s t er ] Fall 2016 [ ins t ruc tor ] Thomas McNulty [ ke y word ] Structuralism

p . 075


p . 076 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 077


<< â&#x2014;&#x201A;

senses]

xin du

[seven

FORM

BY JEAN NOUVEL

F O RM

FORM

FORM

FORM

FORM

F ORM

BY JEAN NOUVEL

BY JEAN NOUVEL

by J E A N N O U V E L

RM

FO

O

F RM BY JE A N NO UV E L

p . 078

BY JEAN NOUVEL

BY JEAN NOUVEL

BY JEAN NOUVEL

BY JEAN NOUVEL


>> ● form structure]

project four

BY JEAN NOUVEL

[the

F O RM

○ ○ ○ [●] ○ ○ ○ ○ ○ ▾

p . 079


p . 080 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 081


p . 082 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 083


p . 084 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 085


<< ◂

senses]

xin du

[seven

I N T E R IOR

NET WT

POW D ERED M IX LAT EX PA I N T 100% N AT U R A L W I T H N O VO C

No. C 007

32 O Z / 900g

FORM BY JEAN NOUV EL CO.

FA I N T P I N K M AT T E

10 Cité d’Angoulême 75011 Paris - France Tel : [+33] 1 49 23 83 83

F O RM BY JEAN NOUVEL

Fax : [+33] 1 43 14 81 10 Email : info@jeannouvel.fr

F O RM BY JEAN NOUVEL

F O RM BY JEAN NOUVEL

I N TE R I OR

POWDERED MIX LAT EX PAI N T

No. C 007

NET WT 32 OZ / 900g

F O RM BY JEAN NOUVEL

FAINT PINK MATTE

PRODUCT DESCRIPTION Form Paint is designed to make painting furniture easy! No striping, no sanding and no priming required. It can be painted directly onto almost any surface including laminate, wood, iron, stone, concrete, glass, etc. It dries to a flat, chalk like finish that gives the piece a romantic, soft, old world look and feel.

DESIGN BY JEAN NOUVEL FOR M BY J EA N N OU VEL CO. DESIGN BY JEAN NOUVEL FO R M BY J E AN N O UV E L CO.

p . 086

W W W. F O R M PA I N T.CO M

01 0 101 01 1 01 0 0 1

Allow 1-2 hours in between coats. Let final coat dry 8-10 hours before putting to your heavy use or applying top coat. Clean up with soap and water.

DESIGN BY JEAN NOUVEL FOR M BY J EA N NOU V EL CO.


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 087


p . 088 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 089


p . 090 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 091


p . 092 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 093


p . 094 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

form structure]

project four

[the ○ ○

○ ○

○ [●]

○ ○ ○ ▾

p . 095


<< ◂

senses]

xin du

[seven

D OU BLE AGENT 

p . 096


agent]

project five

[ a pproac h ] The players take on the roles of secret agents, who

[double

box, directions, board pieces, cards and game guide.

>> ●

[ ob jec t ive ] The assignment was to redesign a board game with a new concept. Here need have something with a board, an outer

disappear into the city and inside robots on fulfilling a secret mission. In order to make the experience of the game more realistic, in addition to the pieces, when the player wins the game they could turn on the model robot light to celebrate the victor y. The background design of the game in a future city, which is a place have tall buildings, and people would protect their secrets. All plans revolve around the same theme - the future.

“Each player must accept the cards life deals him or her: but once they are in hand, he or she alone must decide how to play the cards in order to win the game. ”

○ ○ ○ ○ [●] ○ ○ ○ ○ ▾

— Marie Arouet

05

[ projec t ] Double Agent [ cat egory ] Packaging; Board Game Design [ c ourse ] Packaging Design 3 [ seme s t er ] Spring 2017 [ ins t ruc tor ] Christine George [ ke y word ] Future

p . 097


p . 098 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● agent]

project five

[double

DOUBLE AGENT

○ ○ ○ ○ [●] ○ ○ ○ ○ ▾

p . 099


p . 100 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 101


p . 102 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 103


p . 104 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 105


spies of FUTURE

p . 106 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 107


<< ◂

senses]

xin du

[seven

I’M THIN

I’M Orcish

I’M TALL

I’M Geisha p . 108

I’M SHORT

I’M Guardian

I’M FAT

I’M police


>> ●

DOUBEL AEGNT

agent]

project five

DOUBEL AEGNT

DOUBEL AEGNT

[double

DOUBEL AEGNT

○ ○ ○ ○ [●] ○ ○ ○ ○ ▾

A B C D p . 109


p . 110 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 111


p . 112 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

agent]

project five

[double ○ ○

[●] ○

○ ○

○ ○ ○ ▾

p . 113


<< ◂

senses]

xin du

[seven

p . 114

F I VE KEYS SHC OOLS 


keys schools]

in the San Francisco County Jail. They provide the undeserved with opportunities to restar t their lives with a focus on the Five

project six

[ approac h ] Five Keys Char ter School was founded in 2003,

[five

traditional and digital media for Five Keys School and Programs.

>> ●

[ ob jec t ive ] Create identity systems, applications across a variety,

Keys: Education, Employment, Recover y, Family and C ommunit y. We c reate d a s l og an, " Change i s Pos sible." The brand’s colors dictate the mood and persona of the brand. The primary color was chosen because of the significant qualities that color blue holds. Blue symbolizes trust, calm, modern and relatable. Every things follow the same style; power ful, raw, truthful. [ t e am

members ]

Chiang Che, Xin Du, Wei Yang Hsu, Minglang Jiang,

Celina Oh, Patcharin Opattarakul, Gloria Irish Sukamto

“ Five Keys is able to help turn the shame of being without an education and the ignominy of imprisonment into the pride of knowledge and the dignity of being a constructive community member.”

○ ○ ○ ○ ○ [●] ○ ○ ○ ▾

— Sunny Schwar tz

06

[ projec t ] Five Keys School and Programs [ cat egory ] Branding; Brand Identity [ c ourse ] Strategies For Branding [ seme s t er ] Spring 2017 [ ins t ruc tor ] Thomas McNulty [ ke y word ] Hope and Truth

p . 115


p . 116 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 117


p . 118 xin du

[seven

<< â&#x2014;&#x201A;

senses]


p . 120 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 121


p . 122 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 123


p . 124 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 125


p . 126 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 127


p . 128 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 129


p . 130 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 131


p . 132 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

keys schools]

project six

[five ○ ○

○ ○

○ [●] ○ ○ ○ ▾

p . 133


<< ◂

senses]

xin du

[seven

A T YPE T OOL KI T 

p . 134


>> ●

[ ob jec t ive ] The purpose of this project is to reinforce principles

t ype tool kit]

[ approac h ] Created the tools into black and white illustrations and combined with the concept of the design blueprint to express

project se ven

problems principally through typography.

[a

visual communication via typographic usage. Solve design

a font which in the industrial style. Fonts are graphic designers’ drawing, the role it plays is smaller with mechanical drawings as necessary. The design of each letter used as a tool to install different screws to the corresponding position.

“ We become what we behold. We shape our tools, and thereafter our tools shape us.”

○ ○ ○ ○ ○ ○ [●] ○ ○ ▾

— Marshall McLuhan

07

[ proj ec t ] A Type Tool Kit [ cat e g o ry ] Print; Card Set Design [ c o u r s e ] Typography 2 [ s e m e s t e r ] Fall 2015 [ i n s t ru c to r ] David Hake [ ke y wo r d ] Blueprint

p . 135


p . 136 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 137


p . 138 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 139


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 141


p . 142 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 143


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 145


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 147


>> ●

[a

t ype tool kit] project se ven

○ ○

○ ○

○ ○ [●] ○ ○ ▾

p . 151


<< ◂

senses]

xin du

[seven

I NSI GHT I NT O MO T I ON 

p . 152


[ approac h ] Insight is a motion graphics App which could help

into motion]

touchpoints successfully.

project eight

we want to take with a system. Develops the visual language and system that enables the user to engage with the service

[insight

with a service’s touchpoints. It is the facilitation of the actions

>> ●

[ ob jec t ive ] Defines interactions and patterns of communication

people easy to create their motion graphic works with their text, photos, voice, videos and different icon (can search it at the App) in minutes. Professional, quickly and easily access, while boosting their creativity and attract the audience for special effect, the best image quality and user experience.

“ Colors answer feeling in man; shapes answer thought; and motion answers will. ”

○ ○ ○ ○ ○ ○ ○ [●] ○ ▾

— John Sterling

08

[ projec t ] Insight Into Motion [ cat egory ] App; Motion App Design [ c ourse ] Graphic Design 3 [ seme s t er ] Fall 2016 [ ins t ruc tor ] Sarah Seward [ ke y word ] Convenient

p . 153


p . 154 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

into motion]

project eight

[insight ○ ○

○ ○

○ ○

○ [●] ○ ▾

p . 155


p . 156 xin du

[seven

<< â&#x2014;&#x201A;

senses]


p . 158 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

into motion]

project eight

[insight ○ ○

○ ○

○ ○

○ [●] ○ ▾

p . 159


p . 160 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

into motion]

project eight

[insight ○ ○

○ ○

○ ○

○ [●] ○ ▾

p . 161


<< ◂

senses]

xin du

[seven

FUMA C ANNA B I S 

p . 162


cannabis]

project nine

[ a pproac h ] Reshape cannabis culture to gain a new class of

[fuma

visualization and integration of brand packaging, and profoundly define the role of each sub-brand.

>> ●

[ o b j ec t i v e ] Develop unique brands and brand systems as well as possible line extensions of existing brands. To achieve the

consumers who actively seek out high-end, high-quality and branded cannabis products. Fuma is a new brand of concept for natural ar t which serves a relax time for people to enter tain and enjoy. Allow people to find unique visual and taste experience in a busy life of the modern age. [ t e am

members ]

Xin Du, Acacia Ng, Alexander König Winqvist

“ Is marijuana addictive? Yes, in the sense that most of the really pleasant things in life are worth endlessly repeating.”

○ ○ ○ ○ ○ ○ ○ ○ [●] ▾

— Richard Neville

09

[ projec t ] Fuma Cannabis [ cat egory ] Packaging; Cannabis Brand [ c ourse ] Packaging Design 4 [ seme s t er ] Summer 2017 [ ins t ruc tor ] Thomas McNulty [ ke y word ] Relaxing

p . 163


<< ◂

senses]

xin du

[seven

“We strive to give all our customers a well-deser ved break and a rela xing time, both mentally and physically. We achieve this through our natural, diverse and top quality products and our fair and honest business model.” — Brand Mission

[ m ain [ ke y

br and ]

Fuma

adjec t i v e s ]

Artistic,

abstract and high-end. [ produc t

line ]

Prepared,

essentials, equipment p . 164

and concentrates.


CANNABIS MAIN BRAND

EQUIPMENT Grinder Lighter Rolling Kit Bong Ashtray Rolling paper Bubbler Dab tool Vaporizer Hookah Pipe

3xS 2xS 2xS 2xM

CONCENTRATES Vaporizer cartridge Crystals Wax Trokies

[ sub - br and ] Ervaline [ ke y

adjec t ive s ]

Delicious,

elegant and exquisite. [ produc t

line ]

Pastry,

cannabis]

1xS 1xS 2xM 1xL 1xM 1xM 1xM 1xS 1xS 1xL 1xM

project nine

PREPARED Joints Blunts Incense

[fuma

4xS 2xS 2xM

>> ●

ESSENTIALS Indica flower Sativa flower Hybrid flower Seeds Clones Shakes

sweets and beverage.

[ sub - br and ] Harmony [ ke y

adjec t ive s ]

Healthy,

effective and reliable. [ produc t

TOPICAL

RE

eam m s

olders rays

MEDICAL

1xL 1xL 1xM

Mat Towel Slippers

1xM 2xM 1xM 1xM 3xS 1xM 1xM 2xM

BATH & BODY Bath Bomb Bath Soap Shampoo Conditioner Soap Lotion & Oil Hand Cream Mineral Salt Bath

2xS 1xS 1xS 1xL 1xM 1xM 1xS

CBD RELIEVE 20 mg Gum Oil Capsules CBD oil Spray Pure CBD powder Crystals 99% CBD Oil in Tube CBD Patch

1xS 1xS 1xS 1xS 1xM 1xM 1xS

line ]

CBD relieve

and THC rewind.

○ ○ ○ LIFE ○STYLE ○ ○

THC REWIND 20 mg oil Capsules 10 mg Pill 100 mg CBD oil drops THC oil Spray Pure THC powder 99% THC Oil in Tube CBD patch

1xL 1xL 4xM 1xL 1xL 1xM 1xM 1xM

[ sub - br and ] Sense [ ke y

adjec t ive s ]

Innovative,

clean and comfor table. [ produc t

line ]

KUSHA HOME ○ ○ 1xM Lava Lamp [●] ▾ 1xL Clock 1xL Record 2xS Record Player 1xM Cushion 4xS Headphones 4xS Polaroid Cam Money Bank 2xM 1xM 1xM

Skin care,

home and bath & body.

[ sub - br and ] Kusha [ ke y

adjec t ive s ]

Happy,

love and life. [ produc t

line ]

Kusha home,

accessory, apparel. p . 165

KU Su Ba To Ea Ne Pin Pa

KU T-s Ha Sc


p . 166 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 167


p . 168 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 169


p . 170 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 171


p . 172 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 173


p . 174 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 175


p . 176 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 177


p . 178 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 179


p . 180 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 181


p . 182 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 183


p . 184 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 185


p . 186 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 187


p . 188 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 189


p . 190 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 191


p . 192 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ● cannabis]

project nine

2xS 1xS 1xS 1xL 1xM 1xM 1xS

CBD RELIEVE 20 mg Gum Oil Capsules CBD oil Spray Pure CBD powder Crystals 99% CBD Oil in Tube CBD Patch

[fuma

MEDICAL

○ ○ ○ ○ ○ ○

1xS 1xS 1xS 1xS 1xM 1xM 1xS

○ ○ THC REWIND [●] ▾ 20 mg oil Capsules 10 mg Pill 100 mg CBD oil drops THC oil Spray Pure THC powder 99% THC Oil in Tube CBD patch

p . 193


p . 194 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 195


p . 196 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 197


p . 198 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 199


p . 200 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 201


p . 202 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 203


p . 204 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 205


p . 206 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 207


p . 208 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 209


p . 210 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 211


p . 212 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 213


p . 214 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 215


p . 216 xin du

[seven

<< â&#x2014;&#x201A;

senses]


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 217


>> ●

cannabis]

project nine

[fuma ○ ○

○ ○

○ ○

[●] ▾

○ ○

p . 219


p . 220 xin du

[seven

<< ◂

senses]


and dad ]

My parents love like the warm rain in spring which

senses]

making me be who I am. You are a source of my power. Every my

project zero

with understanding and accommodate for each of me. Thanks for

[seven

even now I am still a capricious lady, but you guys let me lives

>> ●

[ mom

moist each of my life's soil. I was a kid that is a very naughty,

success have to give your credit. I will become more mentally in the future, who could take better care of you and repay you. Thank you for all, and love you forever. 父母的爱像春雨般滋润着我生命中的每一寸土壤,从小时候的嬉闹调皮 到现在的自由任性,每一个我都生活在你们的包容和支持中。感谢你们 让我可以成为我自己。你们是我力量的源泉,我的每一次成功都有你们 的功劳。希望将来那个成熟的我可以更好的照顾你们,回报你们。感恩 你们的付出,我爱你们,永远。

[ ins t ruc tors ] Thank you Mar y Scott, Thomas McNulty, Christine George, Ariel Gray, Julia Lemke, David Hake, Sarah Seward, John Nettleton, Amy Broadbent, Doris Harrison, Frank Pietronigro,

○ ○

Brian Toth, Paul Daddino and Sean McGuire for always pushing

○ ○

me, which was help me to discover my passions and develop my

○ ○

potential.

○ ○ ○ ▾

[my

friends ]

To my all friends, It is really great time being with all

of you. I am thankful for you guys who are there for me and make me happy. You guys always cheer me up and give me help when I feel disappointed, helpless, and emotional. I will always remember the time we have had together. Long live of the friendship!

THANK YOU.

p . 221


COLOPHON


[ de signer ] Xin Du [ web sit e ] xindudesign.com [ email ] xindudesign@gamil.com [ phone ] +1 415.706.0716 [ sc hool ] Academy of Ar t University, School of Graphic Design [ c ourse ] Senior Por tfolio [ ins t ruc tor ] Mary Scott [ seme s t er ] 2017 Fall [ bindery ] Blurb.com [ c over [text

s to c k ]

s to c k ]

Image Wrap Matte Finish

Proline Uncoated 100#

[ t ypeface ] FranklinGothic URW [ photogr aph y ] Xin Du [ sof t ware ] Adobe Creative Cloud [ c opyrigh t ] Š2017 Xin Du


○●○


XINDUDESIGN@GMAIL.COM ◂ XINDUDESIGN.COM ●

[XIN DU] <<

SEVEN SENSES

Seven Senses  
Seven Senses  

Graphic Design portfolio.

Advertisement