Personal Lubricant Sex Lube Importance of Sex Lubricants Sex lubricants are now more popular nowadays as men and women seek for more satisfaction and excitement within the bedroom. When women become sexually aroused, they create a natural lubricating fluid within the vagina. This helps easier penetration during intercourse and protects the delicate vaginal tissues. When natural lubrication is not present due to a wide variety of reasons, intercourse is usually painful, and some women even suffer vaginal problems. In such cases, sex lubricants are important and also where people are practicing anal sex. What are Sex lubricants?