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OFFICIAL COLLECTION BOOK STORY | @BARATHELABEL


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

CO LL E CT I O N

This collec ti ons is an ens emble of kim ono -es que jacket called Happi, a tradition al Japanes e straight- sleeved o uterwear applied with embro idery at the back.

BARA The Label want to em brace the Indo nesia’s hidden gem ,Lurik , alo ng with the aesthetics des ign of BARA’s s ignatures and c haracteristics .

BARA The Label want to rem ind people in this world that ac tually there are things that we can do to s low down m om ents in o ur everyday li fe.


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

01 Between

Good

and

Evil


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

01 /

Between Good and Evil

C rane H app i in B eig e

C ran e Hap p i in N av y

Koi Hap p i i n Mu st ard

Sn ake H ap p i in A rmy Sn ake Happ i in Maro on


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

02 Greater

East

Critters


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

U p l i fti n g w i th th e c o m i n g u p s e a s o n 2 , BA R A Th e L a b e l p r o u d l y p r e s e n t o u r ‘ Se a s o n 2 : Gr e a te r E a s t C ri tte r s ’ . In th i s s e a s o n , BA R A Th e L a b e l g e t i n s p i re d b y th e e x o ti c i s m o f fa u n a l i v i n g i n As i a , w h e r e i t s h o w s b y a n o ta b l e d i v e r s i ty o f h a b i ta ts , w i th s i g n i fi c a n t v a ri a ti o n s i n r a i n fa l l , a l ti tu d e , to p o g r a p h y, te mp e ra tu re a n d g e o l o g i c a l h i s to r y, w h i c h i s re fl e c te d i n i ts r i c h n e s s o f a n i ma l l i fe , a n d w e g o t a g a z e d b y i ts ch a r m a n d d e l i g h tfu l n e s s i n e a c h o f th e m a g n i fi c e n t l o o k i n g c re a tu re s . Th o s e g r e a te r e a s t c ri tte r s th a t w e p e r s o n a l l y p i c k e d a re ti g e r, e l e p h a n t, a n d p e a fo w l . Th o s e c ri tte r s s h o w u s a n a ma z i n g b e a u ty w i th i n th e m, d e s p i te a l l o f th e te r ri b l e i s s u e s th a t th re a te n th e i r e x i s te n c e i n n o w a d a y s . We w a n t to p e r p e tu a te th e c r i tte rs i n o u r e m b ro i d e r y d e ta i l a s a s i g n a b o u t th e m a n d s i g n a tu re o f B AR A c h a ra c te ri s ti c i ts e l f. Al s o i n th i s s e c o n d c o l l e c ti o n , w e g l a d l y a n n o u n c e o u r s p e c i a l c a mp a i g n to a s k y o u fo r j o i n th e c o n s e r v a ti o n to th o s e m a g i c a l c ri tte r s w i th i n BAR A Th e L a b e l .


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

/

Greater East Critters

In th i s second c o l l e c ti o n s p e c i a l , BA R A Th e L a b e l w a n t to e mb r a c e th e In d o n e s i a ’s h i d d e n g e m, L u ri k , a l o n g w i th th e a e s th e ti c s design of BA R A’s s i g n a tu r e and c h a ra c te r i s ti c s . B AR A p ro v i d e s th e q u a l i ty i n e a c h o f our s i g n a tu r e s , Th e challenges re l a y e d i n c o m b i n i n g B AR A’s s i g n a tu r e and In d o n e s i a ’s h e ri ta g e to b e th e u l ti m a te ma s te r p i e c e o f w o r k .


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

HIRU E v e r y t h in g i n t h e p r e s e nt a n d t h e f u t u re to ex p e r i e n c e s in the past.

RAH A s of b l o o d a n d f i r e .

To l ov e a n d n u r t u r e b ot h ourselves and those aro u n d u s .


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

RÜ As s o c iat e d w i t h f r e e d o m , i nt u it io n , im ag i n at io n , a n d i n s p i rat i o n .

TERA Th e d e e p co m p lex it i e s y et exal t e d a s o n e of a k i n d .

TAM B l ac k is l in k e d to p ow e r.


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K

03 Daydream


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


BA R A TH E L A B E L CO LL EC T I ON LOO K B O O K


COLLECTION

01


COLLECTION

02


COLLECTION

03


EDITOR


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