All About the Right Use of an EyeCatching Banner It is high time to start working hard so that people start getting back to your store once again. Although it had been a horrible winter, but you tried to revamp your store with new lights, newly painted walls and a vibrant setting. The store almost looks like a highclass Hollywood showroom, compelling people to come and purchase stuff. Another thing that you have got made is the new carrybags for customers to take away when they buy some stuff from your store. It is good that so much of hard work has been done to attract people towards your store, but there is something more which needs to be done. What is really needed is a custom banner design for outside the store, advertising the muchplanned sale to attract customers. Now, the trouble is that you have nil knowledge about banner designing process, but there is nothing to worry! There are certain points which should be kept in mind before initiating the process of creating and using a banner. a) Firmly decide where you need to put your banner outside the store Deciding about the right placement of the banner is very important. This will help in determining how much room you have to work upon. This will let you get an idea about how many people will be able to see it from roadside, roof top, or any other place. If you think you are unable to decide the right place for your banner, then consider using custom banner stands. b) Understand the hope of your announcement – No matter the size of your banner is big or small, the intention is to attract people's attention. The message on it should be clear, simple, short and impressive. People should be able to understand what the banner is advertising and how it will benefit them. c) Bold is beautiful Text in the banner design should be clearly visible even from distance. If there are people who may be checking out your banner from far, then it is essential to ensure that they can read the message on your banner, easily. To make the text bold, color will play an important role. Use contrasting colors, with lighter shade in the background so that the text is easily visible when written in darker shade. d) Make sure what you are doing is legible You may have a terrific location for the banner comprising bold colors, but if the text is not legible, then it will fail to attract people. So use only the most eyecatching banner to earn maximum profits!