YOUR COMPLETE GUIDE TO ABA MARKETING NETWORK
WELCOME TO THE ABA MARKETING NETWORK
n todayâ€™s economy bank marketers are expected to work faster, better, and more efficiently than ever before. Thatâ€™s why successful professionals are constantly searching for time-saving solutions that work, updates on the latest marketing trends and best practices, and peer-to-peer exchanges that yield new ideas and information. As the only nationwide network of bank marketers, the ABA Marketing Network allows marketing professionals to tap into a wealth of expertise and ideas. Membership is an exceptional value, providing special services, discounts, and resources, as well as instant access to hundreds of bank marketing professionals. With a steady stream of on-target publications, networking opportunities and learning programs, ABA Marketing Network members never have to look far for the strategies they need to raise the bar on their performance.
TAP INTO THE NETWORK
e did not invent the telephone or the Internet, but we found a way to make good use of both. Through the ABA Marketing Network, bank marketers can multiply their marketing efforts by connecting with their peers across the country.
ABA Marketing Network Professional Networking Site
This Web-based community leverages technology to bring all ABA Marketing Network members more functionality. The site is a private meeting place that provides members of ABA Marketing Network with: n An interactive discussion forum for exchanging ideas and information n Marketing resource library full of useful articles, white papers, and reports n Samples of memberâ€™s marketing collateral and templates to inspire your creative side n And much, much more Be sure you are taking advantage of your member-exclusive benefits at www.aba.com/marketingnetwork.
Networking with peers at the annual ABA Marketing Conference is easy. Members get special recognition by receiving an ABA Marketing Network membership ribbon at the conference. Youâ€™ll be able to identify fellow members easily, which opens up opportunity for discussion with your peers.
“ There’s no reason to put effort into “thinking outside the box” – membership in the ABA Marketing Network brings with it all you need; an unlimited pool of talented members willing to share ideas, successes, and failures, whether it be at a conference or via e-mail. And best of all, unlike the tons of unsolicited advice we all get in the mail, the ideas shared within the ABA Marketing Network community are ideas among bank marketing professionals who share the same trench as you do. ”
David M. Kreiman Senior Vice President Glenview State Bank, Glenview, IL $852 Million in Assets
Timely and Cost-Efficient Bank marketers can get timely and comprehensive information on a variety of industry topics without having to leave the office. ABA telephone briefings and webcasts are an easy and economical way to stay on top of issues in today’s challenging economy. Get the jump on your competition by attending one of the many sessions. You can easily find out what hot topics are being addressed by going to www.aba.com/teleweb.
PROFESSIONAL DEVELOPMENT “ I see the ABA Marketing Network as an invaluable extension
of what began with my School of Bank Marketing experience. The ability to network with my peers on a national level is made even easier today with daily e-mails, forum discussions, and information sharing among noncompeting financial marketers. I can honestly say that my CFMP certification played a significant factor in obtaining a senior management position, and I would highly recommend participation in the ABA Marketing Network to anyone who seriously considers a career in bank marketing. ”
David Eldred Senior Vice President/Marketing & Product Management LibertyBank, Eugene, OR $903 Million in Assets
ABA Online Training
ABA Online Training gives you – and your bank – the knowledge to win. Designed especially for the financial services industry, the ABA Online Training delivers practical knowledge and unparalleled speed to proficiency. These self-paced and instructor-led online courses cover just about every aspect of banking. ABA Online Training is available 24/7, so it can be used anytime; anywhere there’s an Internet connection. Some instructor-led courses include: n AIB Banking Today n AIB Financial and Business Planning for Bank Marketers n AIB Marketing Financial Services n AIB Principles of Banking n AIB Understanding Bank Performance Some of the self-paced courses include: n Basic Banking Knowledge Courses n Fundamental Business Skills Courses n Retail Banking Courses Visit www.aba.com/training for more information on all of the available bank marketing related online cources.
ABA School of Bank Marketing and Management
The first choice of bankers and financial institutions nationwide, the ABA School of Bank Marketing and Management is the only financial marketing school of its kind. It offers valuable, bottom-line benefits you can take back to your organization. Whether you’re an experienced marketer or new to the profession, you’ll find the know-how you need for a long and rewarding career.
ABA Stonier National Graduate School of Banking
Once you have completed the ABA School of Bank Marketing and Management, senior level marketers should attend the ABA Stonier National Graduate School of Banking. Students develop strategies to be proactive in today’s competitive financial environment, improve their effectiveness and hone their expertise in all areas of banking. The ABA Stonier National Graduate School of Banking has long been heralded as the nation’s preeminent program for banking professionals.
ABA Marketing Conference
With a focus on balancing the traditional needs of bank marketers and today’s newer challengers, the ABA Marketing Conference will give you the tools, tactics, and techniques needed to stay on the cutting edge. For more information on any of the schools or conference, visit www.aba.com/events.
PROFESSIONAL CREDENTIALS ”As always, thanks for your help! I just sent in the invoice for my membership - well spent money! The ideas, suggestions, and advice pay for it many times over! ” Anne Moran First Federal Savings Bank, Elizabethtown, KY $820 Million in Assets
Certified Financial Marketing Professional ABA Marketing Network, in cooperation with the Institute of Certified Bankers (ICB), developed a certification credential for financial marketing professionals. The Certified Financial Marketing Professional (CFMP) designation is bestowed upon top marketing professionals within the banking industry who demonstrate financial marketing expertise. For more information regarding the certification, please visit www.aba.com/ICB/CFMP.
AIB Marketing Diploma
ABA Marketing Network worked in cooperation with the American Institute of Banking (AIB) to develop a marketing diploma for junior-level marketers. This diploma program provides the tools necessary for today’s potential bank marketing professionals. Junior level bank marketers, employees with marketing experience but new to banking, employees working in other areas of the bank interested in marketing skills and branch managers responsible for selling their bank’s products and services will benefit from taking this comprehensive program. For more information, please visit www.aba.com/Training/aib_dip.
ABA PUBLICATIONS Included as part of your ABA Marketing Network membership
ABA Bank Marketing magazine
(not included in junior or de novo memberships) Financial marketing executives worldwide get their marketing savvy from the pages of ABA Bank Marketing magazine. A one-stop destination for successful marketing ideas and intelligence, this publication features essential industry news, in-depth articles, and award-winning columnists.
Discounted rates available for the following ABA publications as part of your ABA Marketing Network membership
ABA School of Bank Marketing & Management Papers
Use this collection of outstanding marketing plans and research papers from the ABA School of Bank Marketing and Management to access a wealth of practical ideas and innovative solutions for your bank marketing programs. You’ll get the what, why, and how-to of successful marketing strategies.
ABA Bank Marketing Survey Report
Compare your marketing budgets to those of your peers – and your competition – all at a glance. This comprehensive resource presents statistics on advertising, public relations, sales promotion, training, and research.
Bank Marketing 1-2-3
This collection of six publications provides practical examples of ideas you can implement right away, helping you save time and money. Each book has been compiled using field-tested examples that have been submitted by marketing officers and CEOs. For more information on any of the publications, please visit www.aba.com/marketingnetwork.
NOT A MEMBER YET Four Quick and Easy Ways to Become a Member: Mail
American Bankers Association Attn: ABA Marketing Network 1120 Connecticut Ave., NW Washington, DC 20036-5760
202-663-7543 Please include credit card information.
Associate Marketing Network Membership
Does your fellow colleague already belong to the ABA Marketing Network? If so, you can now join the Marketing Network at a junior membership level. Join today and enjoy the same membership benefits as a regular members (excluding subscription to the ABA Bank Marketing magazine) for a discounted rate. For more information, please visit www.aba.com/ marketingnetwork or phone 202-663-5355.
For more information on any of the resources or benefits listed in this guide, please call the ABA Marketing Network at 1-800-BANKERS or 202-663-5355. For prices, or to order any of the publications, call ABA Member Services at 1-800-BANKERS or visit www.aba.com/marketingnetwork.
American Bankers Association 1120 Connecticut Ave., NW Washington, DC 20036