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TABLE OF CONTENTS

Board of Trustees Executive Officers Academic Calendar

9 14 16

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Campus Location Academic Programs Extra-Curricular Activities and Field Trips Admissions Student Support Services Scholarships and Student Loans Off-Campus Housing

21 21 21 22 22 23 23

GENERAL INFORMATION

Bangkok University Campuses International Relations University Motto: Knowledge with Virtue Mission Statement List of Faculty Members Academic Resources and Facilities Supporting Student Services Recreational Facilities Bangkok University Gallery Student Union and Activities Alumni Association 6 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

27 27 27 32 32 32 37 39 41 41 41 43


ACADEMIC REGULATIONS AND PROCEDURES

Academic System Readmission of Students Readmission Requirements Classification of Students Course Registration and Course Load Adding, Dropping, and Withdrawal Policies Refund Policy Time Limitation Evaluation Grade Point Average Computation Attendance Plagiarism Policy Failure and Repetition Academic Evaluation Termination of Student Status Academic Leave Transfer of School/Field of Study Preparatory English Course Preparatory Mathematics Course Academic Dishonesty Graduation Diploma Degree Pursuit Requirements for Honors Degree Conferment Tuition and Fees

47 47 47 47 47 48 48 48 48 49 49 49 50 50 50 50 50 51 51 51 51 51 52 52 52 52 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

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ACADEMIC PROGRAMS

Marketing Communication Arts Business English International Tourism Management Entrepreneurship Computer Graphics and Multimedia Hotel and Restaurant Management

57 67 77 89 103 111 125

COURSE DESCRIPTIONS

Accounting Business Computer Computer Science Economics Finance Foreign Language Information Technology Law Liberal Arts Management Mathematics Personnel Management Physical Education and Recreation Science Secretarial Science Statistics 8 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

140 140 140 141 141 141 146 146 147 148 148 149 149 151 151 151


THE FOUNDERS OF BANGKOK UNIVERSITY Mr. Surat Osathanugrah and Mrs. Pongtip Osathanugrah BOARD OF TRUSTEES Dr. Somkid Jatusripitak

Chairman

• Chair Professor, National Institute of Development Administration • Eminent Member, Board of Trustees, National Institute of Development Administration • Chairman, Sahapatana Inter-holding Public Limited Company • Former Deputy Prime Minister of Thailand • Former Minister of Finance • Former Minister of Commerce

Prof. Dr. Pote Sapianchai

Vice Chairman

Mr. Petch Osathanugrah

Vice Chairman

• Advisor to the President, Bangkok University • Chairman, Executive Board, Knowledge Network Institute of Thailand • Former Deputy Minister of Education • Former Chairman, Commission on Higher Education of Thailand

• Chairman of the Executive Board, Bangkok University • License Holder, Bangkok University • Chairman, Shiseido (Thailand) Co., Ltd. • Director, Osotspa Co., Ltd. and Osotspa Group of Companies

Prof. Dr. Yongyuth Yuthavong

Board Member

Dr. Charoen Kanthawongs

Board Member

• Senior Advisor to President NSTDA • Vice Chairman and Board Member, Mahidol University Council • Vice Chairman and Board Member, Mahasarakham University Council • Member of King Mongkut’s University Technology Thonburi Council • Former Minister of Science and Technology

• Founding President Emeritus, Bangkok University • Former Minister of Science, Technology and Energy • Former Deputy Minister of Agriculture and Cooperative • Former Deputy Minister of Education • Former Member of Thai Parliament (elected on a party-list proportional representation basis), Democrat Party BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

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Dr. Thanu Kulachol

Board Member

Mrs. Suree Buranathanit

Board Member

• President Emeritus, Bangkok University • Chairman, Board of Directors, Thai Polycons Public Company Limited • Former Senator, Thai Parliament • Former Chairman, Board of the Committee for Development of Quality Evaluation Systems in Higher Education, Office for National Education Standards and Quality Assessment (Public Organization) • Former President, Association of Private Higher Education Institutions of Thailand • Advisor, Association of Private Higher Education Institutions of Thailand • Executive Committee Member, Rotary Club of Bangkok (Klong-Toey) • Mediator, Thanyaburi Provincial Court and the Appeal Court • Independent Committee and Audit Committee, IT CITY Public Company Limited • Independent Committee and Audit Committee, Asia Metal Public Company Limited

10 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Mr. Nithi Sthapitanonda

Board Member

Mrs. Phornsiri Manoharn

Board Member

• President, Board of Directors, 49 Group Companies • President, Board of Directors, Architects 49 Co., Ltd. • Eminent Member, Executive Board of Directors, Vajiravudh College • Former Secretary General of Council Board Member, Architect Council of Thailand • Former President, Association of Siamese Architects Under Royal Patronage • Advisor to the Board of Directors, Tourism Authority of Thailand (TAT) • Member, Board of Directors, The Botanical Garden Organization, Ministry of Resources and Environment • Member, Board of Directors, The Zoological Park Organization under the Royal Patronage of His Majesty the King • Member, Board of Directors, MCOT Public Company Limited • Vice Chairman, N.C.C. Management & Development Co., Ltd.


Dr. Kittipong Kittayarak

Board Member

Mr. Suphachai Chearavanont

Board Member

Dr. Atchaka Sibunruang

Board Member

Mr. Chartsiri Sophonpanich

Board Member

• Permanent Secratary for Justice • Chairman of Executive Committee, The Kamlangjai Project under the Royal Initiative of Her Royal Highness Princess Bajrakitiyabha, Ministry of Justice • Advisory Council, Cornell Law School, Cornell University, U.S.A. • Member, Board of Committee of the Thai Bar Association • Member, Board of Directors, Thailand Institute of Justice (Public Organization) • Director-General Department of Industrial Promotion, Ministry of Industry • Secretary General, Office of the Board of Investment • Director General, Office of Industrial Economics • Senior Executive Investment Advisor , Office of the Board of Investment • Former Deputy Permanent Secretary, Office of the Permanent Secretary

• President and Chief Executive Officer, True Corporation Public Company Limited • Chief Executive Officer, True Visions Public Company Limited • Chief Executive Officer, True Move Company Limited • Committee of Ramathibodi Foundation under the Royal Patronage of Her Royal Highness Princess Maha Chakri Sirindhorn • Chairman of the Sub Committee for Fund Raising, Thai Red Cross Eye Bank • President, Bangkok Bank Public Company Limited • Chairman, Thai Bankers’ Association • Member, Board of Trustees, Singapore Management University, Singapore • Director, Post Publishing Public Company Limited • Former Member, National Legislative Assembly, Thailand

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Mr. Sara Lamsam

Board Member

• President and Chief Executive Officer, Muang Thai Life Assurance Public Company Limited • President, The Thai Life Assurance Association (TLAA) • Director, Thailand Insurance Institute (TII) • Director, Board of Trade of Thailand • Advisor, Market for Alternative Investment (MAI) Dr. Mathana Santiwat

Board Member (The President of the University)

• President, Bangkok University • Vice - President, Association of South-East Asian Institutions of Higher Learning (ASAIHL) Thailand • Member, Executive Board, Thai Women Watch • Academic Quality Assessor (Higher Education), Office for National Education Standards and Quality Assessment (Public Organization)

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Assoc. Prof. Dr. Tiparatana Wongcharoen

Board Member (Faculty Representative)

• Executive Vice President for Academic Affairs, Bangkok University • Academic Quality Assessor (Higher Education), Office for National Education Standards and Quality Assessment (Public Organization) • Senior Member, Institute of Electrical and Electronics Engineers (IEEE) • Vice President, The Optical Society of America (OSA) • Vice President, Institute of Electrical and Electronics Engineers - Lasers and Electro-Optics Society (IEEE-LEOS)


Assoc. Prof. Dr. Boonsiri Anantasate

Board Member (Representative of Ministry of Education)

• Member, Curriculum Development Committee and Research Committee, Chulalongkorn University Language Institute • Member, Board of Trustees, Rattana Bundit University • Scholarly Member, Academic Council, Rajamangala University of Technology Krungthep • Assessment Committee, Educational Standard Office, Ministry of Education Assoc. Prof. Dr. Chollada Luangpituksa Board Member (Representative of Ministry of Education)

• Associate Dean for Academic Affairs, Faculty of Economics, Kasetsart University • Former Deputy Head of Department for Project Coordinator and Information Technology, Department of Economics, Faculty of Economics, Kasetsart University • Former Deputy Head of Department for International Affairs, Department of Economics, Faculty of Economics, Kasetsart University • Former Director of Bachelor of Economics (Special Program), Faculty of Economics, Kasetsart University

Assoc. Prof. Kitima Surasondhi

Board Member (Representative of Ministry of Education)

Assoc. Prof. Laksana Satawedin

Secretary

• Director of Administration Service Social Program, Faculty of Journalism and Mass Communication, Thammasat University • President of Quality Assurance Board, Faculty of Journalism and Mass Communication, Thammasat University • Academic Standard Committee of Private Universities, Ministry of Education

• Executive Vice President for Administrative Affairs, Bangkok University • Advisor to the Curriculum Development Committee, Institute of Public Relations, Government Public Relations Department • Executive Member, Administrative Committee for Thailand Golden TV Award • Former Senior Member, National Public Relations Committee

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EXECUTIVE OFFICERS Dr. Mathana Santiwat

Asst. Prof. Dr. Boonrod Vuthisatkul

Prof. Dr. Pote Sapianchai

Asst. Prof. Somchit Likhittaworn

President

Vice President for Rangsit Campus

Advisor to the President

Vice President for Information Resources and Technology

Advisor to the President

Mrs. Dayana Bunnag

Asst. Prof. Chatchawarn Hungsapuck

Dr. Polboon Nuntamanop

Dr. Siriwan Ratanakarn

Advisor to the President for Strategic Planning and Marketing Mr. Petch Osathanugrah

Vice President for Student Affairs

Vice President for International Affairs Asst. Prof. Suravudh Kijkusol

Chairman of the Executive Board

Vice President for Administrative Affairs

Mr. Sommai Dokmai

Asst. Prof. Dr. Aunya Singsangob

Student Affairs Advisor Assoc. Prof. Dr. Tiparatana Wongcharoen

Vice President for Academic Affairs

Asst. Prof. Dr. Ampharat Visessmit

Executive Vice President for Academic Affairs

Assistant to the President for Student Affairs

Assoc. Prof. Laksana Satawedin

Asst. Prof. Pavinee Choysunirachorn

Executive Vice President for Administrative Affairs Dr. Uttama Savanayana

Assistant to the President for Financial Affairs Dr. Neena Swasdison

Executive Vice President for Business Development and Special Projects

Assistant to the President for Administrative Affairs

Dr. Supong Limtanakool

Assistant to the President for Academic Affairs

Mrs. Narumon Osathanugrah

Assistant to the President for Academic Affairs

Executive Vice President for External Affairs Vice President for Financial Affairs 14 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Asst. Prof. Dr. Lugkana Worasinchai Dr. Sountaree Rattapasakorn Mr. Virat Rattakorn

Assistant to the President for Academic Affairs


BANGKOK UNIVERSITY INTERNATIONAL COLLEGE Dr. Siriwan Ratanakarn Acting Dean, Bangkok University International College

Dr. Jerimiah Freeman Morris Associate Dean for Student Affairs

• Ph.D. (Reading Education), U of Missouri Kansas City, U.S.A. • Ed.S. (Reading Education), U of Missouri Kansas City, U.S.A. • M.A. (Reading Education), U of Missouri Kansas City, U.S.A. • B.A. (English Language and Literature), (2nd - Class Honors), Thammasat University, Thailand

• Ph.D. (Communication Studies), Ohio University, U.S.A. • M.A. (Organizational Communication), Ohio University, U.S.A. • B.S. (Speech Communication), James Madison University, U.S.A.

Dr. Vilasinee Bunyasrie Associate Dean for Academic Affairs and Research

• Ph.D. (Economics), University of Hawaii at Monoa, U.S.A. • M.A. (International Trade and Finance), Chulalongkorn University, Thailand • B. Econ. (Monetary Economics and Public Finance), Chulalongkorn University, Thailand

Dr. Patariya Ngammuk Associate Dean, Bangkok University International College

• Ph.D. (Higher Education), Chulalongkorn University, Thailand • M.Ed. (Adult and Continuing Education), Silapakorn University, Thailand • B.Ed. (General Science), Dusit Rajabhat University, Thailand Assoc. Prof. Dennis Balk Chairperson, Computer Graphics and Multimedia

• M.F.A. (Fine Art), California Institute of the Arts, U.S.A. • B.F.A. (Fine Art), University of Kansas, U.S.A.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 15


Bangkok University International College 2014 Academic Calendar APPLICATION PERIOD 1/2014

Application Period

September 9 - August 11, 2014

Application Period

September 1 - January 8, 2015

APPLICATION PERIOD 2/2014

INTENSIVE COURSE SESSIONS 1/2014

Preparatory English Course June 2 - August 9, 2014 Preparatory Mathematics Course Preparatory English Course August 18 - October 24, 2014 Preparatory Mathematics Course (Remedial)

FIRST SEMESTER 2014

Orientation 1/2014 Classes begin Adding and Dropping Period Wai Kru Day Mid-term Examination Withdrawing Period Last Day of Classes Final Examination End of Semester 1/2014

16 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

August 13 - 15, 2014 August 18, 2014 August 19 - 22, 2014 September 18, 2014 October 6 - 13, 2014 November 5 - December 1, 2014 December 1, 2014 December 2 - 12, 2014 December 13, 2014


INTENSIVE COURSE SESSIONS 2/2014

Preparatory English Course Preparatory Mathematics Course September 29 - December 6, 2014 Preparatory English Course January 12 - March 20, 2015 Preparatory Mathematics Course (Remedial)

SECOND SEMESTER 2014

Orientation 2/2014 Classes begin Adding and Dropping Period Mid-term Examination Withdrawing Period Last Day of Classes Final Examination End of Semester 2/2014

January 2, 2015 January 5, 2015 January 6 - 9, 2015 February 23 - March 3, 2015 March 26 - April 28, 2015 April 28, 2015 April 29 - May 8, 2015 May 9, 2015

SUMMER SEMESTER 2014

Classes begin Adding and Dropping Period Mid-term Examination Withdrawing Period Last Day of Classes Final Examination End of Summer Semester 2014/2015

June 2, 2015 June 3 - 5, 2015 June 23 - 25, 2015 July 10 - 23, 2015 July 23, 2015 July 24 - 28, 2015 July 29, 2015

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 17


BANGKOK UNIVERSITY INTERNATIONAL COLLEGE International Higher Education for the Global Citizen

Campus Location

Being educated with an international perspective is a significant advantage in today’s world. Bangkok University International College (BU International) provides a dynamic environment suitable for your personal growth as a 21st century student, in addition to offering excellent academic programs. Taught by highly qualified faculty, all programs are designed to help you achieve advanced knowledge integrated with a high level of English proficiency that is crucial for your success in this age of globalization. At present, BU International enjoys the pleasure of welcoming over two thousand undergraduate students from over 50 countries around the world, including Argentina, Australia, Bhutan, Bangladesh, Belarus, Cambodia, Canada, Columbia, Egypt, Equatorial Guinea, Estonia, Finland, Germany, India, Indonesia, Israel, Italy, Japan, Korea, Madagascar, Mexico, Mongolia, Nepal, Norway, Pakistan, the Philippines, People’s Republic of China, Peru, Russia, Singapore, Sweden, Republic of China (Taiwan), Thailand, the Union of Myanmar, United Kingdom and the United States of America. The diversity of people and cultures creates a challenging atmosphere that leads to opportunities for better communication and exchange of ideas, making BU International an exciting and ideal place to study.

All classes offered by BU International are held at the City Campus, which is conveniently located in the heart of Bangkok. It is equipped with state-of-the-art facilities and academic resources. Academic Programs

Currently, BU International offers undergraduate courses in the areas of Marketing, Communication Arts, Business English, Hotel and Tourism Management, Entrepreneurship, and Computer Graphics and Multimedia. For more information on the academic programs, please turn to page 54. Extra-Curricular Activities and Field Trips

Students are strongly encouraged to participate in a wide variety of organizations, student clubs, and other extra-curricular activities available on campus. Field trips and special lectures are regularly organized to provide students with opportunities to explore the dimensions of Thai culture, language, arts, and society that may not be appreciated from books alone.

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Admissions

Special Students

Local Students

Students who would like to take some selected courses and receive the credits, but are not seeking a degree at Bangkok University, are categorized as special (visiting) students. Students who register for a course for which no credit will be received are considered auditing students. Overseas students interested in these types of studies can contact BU International.

Every local applicant must: 1. Hold a M.6 certificate or its equivalent issued by the Ministry of Education, or equivalent certificates from local or overseas educational institutions recognized by the Ministry of Education; 2. Not suffer from a communicable disease or mental disorder; and 3. Have a clear and good record of conduct. All candidates are required to pass the written entrance examination in English and Mathematical aptitude. Those who have a SAT score of at least 1000 (Critical Reading and Mathematics) or a TOEFL score of at least 61 (Internet based test score) are eligible for admission without taking the written examination. Overseas Students

To be eligible for admission, overseas students must submit a high school certificate, an original copy of the official transcript and the English proficiency test score. Applicants must complete an online application form and mail their educational credentials to BU International, which acts as the first screening body in the selection process. Overseas students must enter Thailand on a non-immigrant visa. 22 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Transfer Students

Transfer students seeking admission to Bangkok University must have obtained a cumulative GPA of 2.00 or above from previously attended accredited institutions. The grades earned from the previous institutions are valid for only 5 years. The grade received for each course eligible for transfer cannot be lower than “C� or its equivalent. The transcript, course descriptions and one letter of recommendation from a former instructor must be submitted for the purpose of the credit transfer. Student Support Services

BU International provides a wide range of support services for both overseas and Thai students enrolled in the programs. Services include counseling, tutoring advice, and information regarding visa renewal, admission, housing, financial aid and scholarships. BU International also works closely with international visitors, other universities, community offices and agencies.


Scholarships and Student Loans

Off-Campus Housing

Scholarships are available to students with outstanding scholastic achievements. In addition, student loans are available to Thai students who can prove their need for financial aid. About 140 scholarships and outstanding academic achievement awards are granted to students each year. The scholarships cover tuition fees and other related fees. The majority of the scholarships are given by the University itself. Some financial institutions as well as some local business enterprises also participate in making scholarships available to students. Freshmen, transfer, and special (visiting) students, however, are not eligible for the scholarships. Scholarships are also granted to the athletes of the University while student loans are provided by the government as well. All scholarships are annually renewable and are subject to a satisfactory review of the students’ academic records. Awards available are free from any financial and employment obligations.

Bangkok University Apartment occupies the 2nd floor of The Link 2 condominium, offering both private and dorm rooms with a maximum of 3 beds per room. Fully furnished, all rooms are air-conditioned with private bathroom, pantry, wardrobe, and study desks. Located in one of Bangkok’s business districts and only 200 meters away from the Skytrain (On-Nut Station). Another off campus accommodation occupies the 7th floor of The Lumpini Place Rama 4 condominium, offering private rooms. Fully furnished, all rooms are air-conditioned with private bathroom, pantry, wardrobe, and study desks. Swimming pool, fitness center, sauna, restaurant, minimart and laundry are available. Both places are located in Bangkok’s main business district with easy access to the city’s main attractions, Skytrain Station, shopping centers and leisure venues. For more information, please contact buic@bu.ac.th. Accommodation is also available in private apartments near the city campus. Apartments within walking distance from the campus are offered at various prices and styles. A typical studio apartment with basic furniture provided will cost from 6,000 to 12,000 Thai Baht per month, plus additional charges for utilities, such as electricity, water, telephone, and Internet access. A deposit/advance payment equivalent to 2 or 3 months rent is usually required. It is best to personally inspect apartments before making a commitment, so we recommend booking short-term accommodation for a few days upon arrival. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 23


GENERAL INFORMATION Bangkok University

One of the first and largest private universities in Thailand, Bangkok University is a non-profit institution of higher learning whose goal is to educate and develop students to their highest potential in this competitive and fast-changing world. Founded in 1962 by Mr. Surat and Mrs. Pongtip Osathanugrah, with the mission to provide innovative academic and practical studies in ways that will challenge the student’s all-around abilities, the University remains committed to accomplishing this mission as an institution of higher learning recognized both nationally and internationally. With a total enrollment of over 29,000 students, the University includes 11 schools that offer academic programs leading to a Bachelor’s degree in Accounting, Business Administration, Communication Arts, Humanities and Tourism Management, Law, Economics, Science and Technology, Fine and Applied Arts, Engineering, Architecture and Entrepreneurship and Management. Furthermore, a number of selected curricula have been chosen to offer a bilingual learning program, which will deliver a portion of its courses in English. The programs that will be offering bilingual study include Marketing, Accounting, International Business Management, Advertising, Broadcasting and Airline Business Management. In addition, the Graduate School offers programs of study in thirteen major fields, namely Business Administration, Business Administration in Small and Medium-Sized Enterprises, Communication Arts, Law, Information Technology and Management, Interior Architecture, Content Management and Value Creation, Entertainment Management and Production, Hospitality and Tourism Industry Management, Entrepreneurship, Business

Innovation, Finance, and Digital Marketing Communications that lead to Master’s and Ph.D. degrees. Campuses

The University has two campuses, the City Campus (KluayNamThai), located on Rama 4 Road in the heart of Bangkok, and the Rangsit Campus located 20 minutes to the north of Bangkok in Pathum Thani Province. The City Campus, home of the Graduate School and most International Programs, is located at 119 Rama 4 Road, Klong-Toei, Bangkok, 10110 (Thailand) and houses the original University Library, the Learning Center, the Computer Center, Faculty and Administrative Offices, as well as University-wide student services. The Rangsit Campus is situated upon 445-rai (one rai equals to 16 ares, or 0.16 hectares) of land at 9/1 Moo 5, Phaholyothin Road, Klong Nung, Klong Luang, Pathum Thani 12120 (Thailand). International Relations

The University has good and long established relationships with international higher education institutions that lead to mutual collaboration and support in academic and cultural aspects. Examples are faculty and student exchange programs, as well as reciprocal visits by executives. Exchange students are eligible for a tuition fee waiver at participating institutions. Additionally, Bangkok University was the first higher education institution in Thailand to be invited to join the International Association of University Presidents (IAUP), for which Founding President Emeritus Dr. Charoen Kanthawongs and President Emeritus Dr. Thanu Kulachol, have served as General Secretary and Assistant General Secretary, respectively.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 27


In 2005, Dr. Thanu Kulachol, our former President and present President Emeritus, was the only delegate from the universities in Thailand who was invited to attend the Secretary-General’s Global Colloquium of University Presidents, held at Princeton University, New York, USA. The Colloquium was and still is an invitation-only meeting of some 25-30 university presidents from around the world. The topics of discussions for the year 2005 were “Academic Freedom” and “International Migration”. In 2006, Dr. Thanu Kulachol was invited for the second consecutive year to attend the 2nd meeting of the Secretary-General’s Global Colloquium of University Presidents, under the themes of “The Social Benefits of the Research University in the 21st Century” and “Innovative Sources of Funding Global Public Goods”. The event was hosted by the UN Secretary-General H.E. Mr. Kofi Annan with other 5 world-class university presidents in New York namely Columbia University, New York University, Princeton University, University of Pennsylvania and Yale University. In addition, in 2007, President Dr. Mathana Santiwat was invited by the UN Secretary-General H.E. Mr. Ban KiMoon to attend the Secretary-General’s Global Colloquium of University Presidents, hosted by New York University, New York, USA. The 2007 meeting addressed the themes of the “Global Climate Change” and “Setting the Post-Kyoto Agenda for Climate Policy”. In 2012, President Dr. Mathana Santiwat attended the Sixth Global Colloquium of University Presidents hosted by Columbia University, New York, USA. The 2012 meeting focused on the “Global Effects of the Youth Population Surge: Addressing the Needs of the Largest Generation of Young People the World Has Ever Known”. 28 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

In terms of quality development in learning, teaching, and personnel, as well as faculty and student exchange, the University currently operates in partnership with the following leading international higher education institutions: • Australia - Deakin University - University of Wollongong • Austria - Carinthia University of Applied Sciences - Fachhochschule Kufstein Tirol University of Applied Sciences - Management Center Innsbruck (MCI) - University of Applied Sciences Wiener Neustadt - Upper Austria University of Applied Sciences • Bangladesh - IBAIS University (International Business Administration and Information System) - International University of Business Agriculture and Technology (IUBAT) - North South University • Belgium - Artesis University College of Antwerp - KH Kempen University College • Cambodia - Norton University


• Canada - University of Victoria • China, P.R.C. - Beijing Polytechnic University - Guangdong University of Foreign Studies - Guangxi Normal University - Guangxi University - Guangxi University for Nationalities - Guizhou University for Nationalities - Hubei Open University - Shanghai International Studies University - South China Normal University - Yangzhou University - Yunnan Normal University • Croatia - Zagreb School of Economics and Management • Cyprus - Frederick University • Czech - University of New York in Prague • Finland - Helsinki Metropolia University of Applied Sciences - Mikkeli University of Applied Sciences - Satakunta University of Applied Sciences - University of Vaasa

• France - European Business School (EBS) - Paris - Ecole Superieure des Sciences Commerciales d’Angers (ESSCA) - E.M. Normandie - Groupe ESC Troyes - Champagne School of Management - Telecom Ecole de Management • Germany - International School of Management-Dortmund - International University of Applied Sciences Bad Honnef Bonn - University of Applied Sciences-Bremen • Hungary - Budapest Business School (BBS) - Kodolanyi Janos University of Applied Sciences /

/

• India - AICAR Business School - BK Birla Institute of Engineering and Technology (BKBIET) - Mudra Institute of Communications, Ahmedabad (MICA) - Vellore Institute of Technology (VIT)

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 29


• Indonesia - Binus University - Petra Christian University - Universitas Pancasila - Semarang State University • Ireland - Dundalk Institute of Technology • Italy - University of Foggia - University of Udine • Japan - ASEAN Plus Three University Consortium - Dohto University - Hagoromo University of International Studies - Josai University - Kansai Gaidai University - Nagaoka University of Technology - Osaka Gakuin University - Osaka International University - Osaka Jogakuin College - Osaka University of Economics • Republic of Korea - Baekseok University - Dong Ah Institute of Media and Arts (DIMA) - Dongseo University 30 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

- Ewha Womans University - Hankuk Aviation University - Hannam University - Kookmin University - Pai Chai University - Pusan University of Foreign Studies - Solbridge International School of Business, Woosong University - Sungkyunkwan University, Seoul • Laos - The Lao-American College • Malaysia - Universiti of Uttara Malaysia - Universiti Sains Malaysia (USM) • Mexico - Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) • Monaco - International University of Monaco • Netherlands - Fontys University of Applied Sciences - Hanze University Groningen


• Norway - Aalesund University College - Buskerud University College - Hedmark University College • Philippines - La Consolacion College - Bacolod City - University of Mindanao - University of Perpetual Help System DALTA • Sweden - Linnaeus University - Ma.lardalen University • Switzerland - IMI University Centre - World Intellectual Property Organization (WIPO) • Taiwan R.O.C. - Chinese Culture University - MingDao University - National Chengchi University - National Kaohsiung University of Hospitality and Tourism - Providence University - Wenzao Ursuline College of Languages • Turkey - Istanbul Ayden University

• United Kingdom - City University of London - Falmouth University - Leeds Metropolitan University - Northumbria University - University of the West of Scotland • U.S.A. - Babson College - Fairleigh Dickinson University - Hawai’i Pacific University - Marietta College - Middle Tennessee State University - Murray State University - Ohio University - Pittsburg State University - Southern Illinois University Carbondale - U.S. UMAP - University of Central Missouri - University of Mississippi - University of Montana - University of Nebraska-Lincoln - Utah State University • Vietnam - Cantho University - Duy Tan University (DTU) - Vietnam University of Commerce BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 31


University Motto: Knowledge with Virtue

Every university has the responsibility to help students acquire knowledge. However, Bangkok University believes that education should be more than providing knowledge. Knowledge with virtue means blending knowledge with righteousness. Combining knowledge with virtue requires reflection to see how we fit into society and how we can make that society better. Mission Statement

Bangkok University has the aim to produce the graduates with outstanding academic and practical prowess. With creativity, vision, and flexibility, students will be able to pursue their careers confidently in this highly competitive and fast-changing world. The University serves as an academic center where academicians, experts and researchers meet, encouraging educational development and exchange of knowledge, nationally and internationally, leading to a greater service to society that underlines our theme “Advanced Knowledge and Expertise.” List of Faculty Members Entrepreneurship and Marketing Major Dr. Vilasinee Bunyasrie

• Ph.D. (Economics), University of Hawaii at Monoa, U.S.A. • M.A. (International Economics), Chulalongkorn University, Thailand 32 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

• B. Econ. (Monetary Economics and Public Finance), Chulalongkorn University, Thailand Dr. Sukontip Ratanapoophun

• Ph.D. (Business Administration), Bangkok University, Thailand • M.B.A. (Financial Management), National Institute of Development Administration (NIDA), Thailand • B.S. (Accounting), Bangkok University, Thailand Antti Nyrhinen

• Fidelio/Front Office Training, Thai Amadeus Southeast Asia, Thailand • M.B.A. (Business Administration), (Gold Medal Honors), Bangkok University, Thailand • B.B.A. (Marketing), Bangkok University, Thailand Jarupat Wongsangiam

• M.B.A. (General Management), University of Ballarat, Australia • B.A. (Marketing), Chandrakasem Rajabhat University, Thailand Ms. Punprapa Sripusitto

• M.A. (International Marketing Management), Bournemouth University, U.K. • B.A. (Business English), Assumption University, Thailand


Ms. Ulrike Guelich

Teranet Sethabutra

• Executive M.B.A. University of Maryland, U.S.A. • Executive M.B.A. GSBA Zurich, Switzerland • B.B.A. Graduate School of Business Administration, Zurich, Switzerland • Diploma (Graduate Color Consultant), International Color Academy, Technical Universities Budapest, Hungary and Berlin, Germany

• M.B.A. (International Business), Azusa Pacific University, U.S.A. • B.A. (Economics), University of Southern California, U.S.A.

Mr. Paul Inpong Luangrath

• Juris Doctor (J.D.), Western State University at San Diego, U.S.A. • M.B.A. Dominican University of California, U.S.A. • B.A. (Sociology), University of California, San Diego, U.S.A. • B.B.A. (Political Science), University of California, San Diego, U.S.A. Surapol Svetsomboon

• M.A. (Management), Bellevue University, U.S.A. • B.S. (Management), California State University, U.S.A.

Natchada Chuensawat

• M.Sc. (Accounting), Central Queensland University, Sydney, Australia • B.B.A. (Information System) International Program, Rajamagala University of Technology Communication Arts Major Dr. Voranij Vasuratna

• Ph.D. (Interpersonal Communication), Bangkok University, Thailand • M.A. (Applied Linguistics), (TEFL Certificate), Ohio University, U.S.A. • B.A. (Business English), (1st-Class Honors), Bangkok University, Thailand Dr. Jerimiah Freeman Morris

• Ph.D. (Communication Studies), Ohio University, U.S.A. • M.A. (Organizational Communication), Ohio University, U.S.A. • B.S. (Speech Communication), James Madison University, U.S.A. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 33


Craig Pinkerton

Business English

• M.A. (Rhetoric and Public Culture), Ohio University, U.S.A. • B.A. (English Language and Literature), (Magna Cum Laude), Ohio University, U.S.A.

Assoc. Prof. Dr. Tipchan Wongchanta

Asst. Prof. Dr. Chalisa Magpanthong

• Post Graduate Studies (International Development Studies), Ohio University, U.S.A. • Ph.D. (Mass Communication), Ohio University, U.S.A. • M.A. (Radio, Television, and Film), University of North Texas, U.S.A. • B.A. (Radio and Television), Chulalongkorn University, Thailand Sean Buenaventura

• M.A. (Language and Communication), (Honors), National Institute Development Administration (NIDA), Thailand • B.A. (Communication Arts), (2nd-Class Honors), Bangkok University, Thailand Somjai Siritrakankij

• M.A. (Communication Arts), (Gold Medal Honors), Bangkok University, Thailand • B.A. (Communication Arts), (1st-Class Honors), Bangkok University, Thailand 34 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

• Ph.D. (English), Literature and Criticism, Indiana University of Pennsylvania, U.S.A. • M.A. (English), Literature and Criticism, Indiana University of Pennsylvania, U.S.A. • M.A. (English), Chulalongkorn University • B.A. (English), (2nd-Class Honors), Chulalongkorn University, Thailand Dr. Fasawang Pattanapichet

• Ph.D. (English as an International Language), Chulalongkorn University, Thailand • M.A. (TESOL: Teaching English to Speakers of Other Languages), Eastern Michigan University, U.S.A. • B.A. (English Language and Literature), (2nd-Class Honors), Thammasat University, Thailand Jet Saengngoen

• M.A. (TESOL: Teaching English to Speakers of Other Languages), Southern Illinois University, Carbondale, U.S.A. • B.A. (English), (1st-Class Honors), Bangkok University, Thailand John Buss

• B.B.A. (Marketing), (1st -Class Honors), Bangkok University, Thailand


Kwankamon Udomboonyanuparp

Dr. Patariya Ngammuk

• M.A. (Language and Communication), National Institute of Development Administration, Thailand • B.A. (Business English), Chandrakasem Rajabhat University, Thailand

• Ph.D. (Higher Education), Chulalongkorn University, Thailand • M.Ed. (Adult and Continuing Education), Silapakorn University, Thailand • B.Ed. (General Science), Dusit Rajabhat University, Thailand

Leonard James Barnett

• M.S.W. (Management, Human Services), La Trobe University, Australia • Diploma (Social Studies), University of Melbourne, Australia Mr. John Fisher

• M.S.C. (TESOL), University of Bristol, U.K. • B.A. (English and Law), University of Lancaster, U.K.

International Tourism Management Major Dr. Walaiporn Rewtrakunphaiboon

• Ph.D. (Tourism), University of Surrey, U.K. • M.Sc. (International Hotel Management), University of Surrey, U.K. • B.A. (English), (1st-Class Honors), Chiangmai University, Thailand Dr. Edward Carter

Mr. Roman Thieler

• M.A. (Political Science), Minnesota State University, Mankato, U.S.A. • B.A. (Management), Webster University, U.S.A. Ms. Benjawan Rungruangsuparat

• M.A. (Language and Culture for Communication and Development-Language Teaching), Mahidol University • B.B.A. (Industrial and Operational Management), Thammasat University, Thailand

• Ph.D. (Hospitality and Tourism Management), Stafford University, England • M.S. (Hospitality and Tourism Management), Stafford University, England • B.A. (Photography), Stafford University, U.K. Supang Chunperng

• M.Sc. (International Events and Conferences Management), Sheffield Hallam University, U.K. • B.A. (Business English), Bangkok University, Thailand • B.A. (Hotel and Tourism Management) (2nd-Class Honors), Bangkok University, Thailand BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 35


Madeleine Recknagal

Pawapan Butpracon

• CerTESOL Oxford House, Spain • M.B.A. Sacred Heart University, U.S.A. • B.A. Sacred Heart University, U.S.A. • Associate of Science, Norwalk Community College Norwalk, U.S.A.

• M.A. (Surface Pattern Design), Birmingham City University, U.K. • B.T. (Computer Graphics and Multimedia) (1st-Class Honors), Bangkok University, Thailand

Computer Graphics and Multimedia Major Assoc. Prof. Dennis Balk

• M.F.A. (Fine Art), California Institute of the Arts, U.S.A. • B.F.A. (Fine Art), University of Kansas, U.S.A.

Dr. Brian Curtin

• Ph.D. (Studio Art and Visual Cultural Studies), University of Bristol, U.K. • M.A. (Studio Art), University of Ulster at Belfast, Ireland • Diploma (Studio Art), Crawford College of Art and Design, Ireland Insuk Ko

• M.F.A. (Public Art and New Artistic Strategies), Bauhaus University Weimar, Germany • B.F.A. (Ceramic Art), Seoul National University of Technology, Korea

36 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Vorapoj Songcharoen

• M.F.A. (Design), Massachusetts College of Art, U.S.A. • B.F.A. (Photographic Art), Chulalongkorn University, Thailand Teerapat Kitjawijit

• M.A. (Games Art), University of Hertfordshire, Hatfield, U.K. • B.T. (Computer Graphics and Multimedia), (First-honored student) Bangkok University, Thailand Julaporn Baulaow

• M.F.A. Bauhaus University, Germany • Exchange Program, Minneapolis College of Art and Design, U.S.A. • B.F.A., Chiang Mai University


Hotel and Restaurant Management

Academic Resources and Facilities

Asst. Prof. Dr. Somyot Wattanakamolchai st

Ms. Atipa Ongieam

Libraries and Learning Center

• B.A. (English)(1 -Class Honours), Thammasat University, Thailand • M.S. (Hospitality-Tourism Management), Rochester Institute of Technology University, U.S.A. • Ph.D. (Hospitality and Tourism Management), Virginia Polytechnic Institute and State University, U.S.A. • B.A. (Tourism and Hotel Study), Bangkok University, Thailand • M.Sc. (International Hotel Management), Surrey University, U.K. Ms. Somruethai Na Nan

• B.A. (English), Thammasat University, Thailand • M.H.R.T.M. (Hotel, Restaurant and Tourism Management), University of South Carolina, U.S.A.

As a Bangkok University student, you have an exceptional opportunity to gain new knowledge and insights shared by expert faculty and supported by academic resources and facilities and to receive excellent services that ensure the fulfilling environment one should expect from a collegiate experience. The resourcefulness of Bangkok University is maintained by various academic and servicing units. As the life learning and information resource center, our libraries contain both printed and digital materials. With the aim to best serve library users, participatory approach is also adopted. Services available are: • E-Requisition which allows library users to electronically send the material purchasing form to the library; • Document Delivery which rapidly and efficiently delivers the materials; • Renew Online which users can easily renew via internet; • Reserve online; • Digital Collection which transforms theses and dissertations into a digital format; • Digital Content which digital table of content and details of materials are generated; • Inter Library Loan which materials from other universities can be borrowed; BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 37


• Multimedia Services in the Edutainment Zone which include Video and Audio on Demand at over 500 stations and Wi-Fi Service; • Electronic Resources which include 23 databases as follows: - E-Books in NetLibrary and Ebrary “Academic Complete” - e-Journal in Academic Search Complete (ASC), Business Source Complete (BSC), Communication Mass Media Complete (CMMC), ScienceDirect, Westlaw, Emerald, Cambridge Journal Online and Multi-Science Collection Online - e-Thesis in ProQuest Dissetation and Theses (PQDT) and ThaiLIS Digital Collection (TDC) - e-News in Regional Business News, News Center, Matichon e-Library and iQNewsClip - CORPUS On-line of the Ministry of Commerce - ThailandLaw9 - SETSMART of the Thailand Stock Market - niti.com - Online Streaming Video “Theatre in Video” - Online Streaming Video “Dance in Video” • Library Workshop and Class which train and offer services on library search and how to cite references. In addition, the Bangkok University History Hall where crucial information, documents and important events on the establishment of Bangkok University are recorded in the Time Line Unfolding Form. At present, the libraries on both campuses hold 156,415 titles with 352,417 books, including a rare collection of 833 38 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

law books, 470 Thai journals, 212 English journals and 5 eJournals. In addition, 10,024 titles of multimedia materials with 18,667 volumes are available. Over 500 computer terminals with internet connection are available. The Library opens seven days a week during 7.30 -21.00 hours from Monday to Saturday, 9.00 – 19.00 hours on Sundays at City Campus and 7.30-19.00 hours at Rangsit Campus. For conveniences, all on-line services are available at http://library.bu.ac.th. Computer Center

Computer technology is vital to the development of teaching, learning and research. The Computer Center enhances such development by using a central network that relies on the fast multi-gigabit ethernet system which is efficiently accommodating the growing demand of the student users as well as that of the faculty and administrative staff. The computer development and maintenance staff includes technical experts in many sub-fields. They are ready at all times to assist students and users on an individual and group basis. Bangkok University Computer Center has its very own team of developers to custom design programs that keep enhancing the efficiency and quality of the University’s education as well as the operation of the administrative units. The Computer Center has developed an internet-based student registration service that allows students to register, arrange class schedules, and check grade reports online. Students are welcome to visit the Computer Center on Floor 7 of Dr. Charoen Kanthawongs Building on City Campus or visit the website at compcenter.bu.ac.th


Internet Service

Information technology has been one top priority in the University’s development, which includes providing an educational networking resource that is accessible to all students. Every student at Bangkok University has access to Internet, which runs at 1.4 Gbps. More than 100 computer servers and 6,000 computer terminals are available. The URSA Online (University Records System Access) offers services to check courses offered, class schedule, grades and personal information, to register on-line and receive grade report via mobile devices. For more information on services available, students can e-mail compcenter@bu.ac.th Seminar and Conference Facilities

In addition to teaching, Bangkok University aims to promote academic and social services to students, faculty and public. Seminars, workshops and conferences are organized in the-state-of-the-art seminar facilities. Supporting Student Services Student Counselling and Job Placement

The Counselling Office has experienced personnel who offer confidential consultation on academic planning, course selection, personal and social adjustment problems, and assistance to students in crisis. Each new student is also

assigned a faculty advisor with whom academic and personal problems may be discussed. The Career Center, a part of the Counselling Office, gives assistance and advice on job placement, self-preparation for job applications as well as information on availability in the job market. Students may also consult the Center about pursuing further education locally or abroad. Financial Aid and Emergency Fund

Students who need financial aid may apply for the University’s Emergency Fund at the Counseling Office. Student Loans

Bangkok University has secured an allocated governmental fund for student loans for those in need of financial aid. The loans, however, are reserved for those who meet the conditions and terms of the student loans set by the Thai government. Reserve Officers Training Corps (ROTC)

In line with the Thai government’s policy of compulsory five-year military training for Thai male citizens, the University encourages male students who have not undergone any military training before entering the University to enroll in the ROTC course. Such students will, however, have to be certified as physically fit for the training. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 39


Students who have attended a part of the military training prior to entering the University can complete the course during their enrollment. Those who complete the ROTC course are exempted from compulsory military training required by the government. University Transportation

For the students’ convenience in commuting between the two campuses, the University provides an all-day shuttle bus service that includes accident insurance for each student. Public Transportation Discount

Students can receive a discount up to 50 percent for domestic train fares. The University will issue a letter of certification for this purpose in the following cases: 1. Travelling in a group on an extra-curricular activity approved by the University; or 2. Travelling privately for a family visit to the hometown where one’s permanent address is located. Contact the Student Service and Welfare Office for details and assistance. Accident Insurance

For the best cost-effective benefits, the University provides students with accident insurance with 24-hour coverage and a low-premium policy. The insurance covers injuries, disabilities and death. Health insurance is also available. 40 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Medical Services

The University Clinic on each campus has full-time doctors and nurses ready at all times to attend to minor and intermediate cases. Medicines are available by prescription. Those cases that require hospital consultancy will be referred to one of the contracted hospitals in town at the University’s expense. Should there be an emergency occurring to students while representing the University in any circumstance, all the medical expenses will be borne by the University. Dining on Campus

The University has one larger cafeteria on City Campus and three at Rangsit Campus. The BU Cafeteria is newly opened at the BU Landmark Complex. The cafeterias offer a wide selection of food of good standard as well as good hygiene. The Department of Student Welfare and Services together with Student Union observe rigid control over the contracted food vendors to guarantee the quality of meals on campus. Students and visitors to Rangsit Campus may choose to dine in a modernly designed and lively atmosphere of BU Restaurant and Cafe, where bakery, beverage and international luncheon are served on weekdays by students of the Hotel Management Department. /


Recreational Facilities

Southeast Asian Ceramics Museum

Fitness Center & Gymnasium

The Southeast Asian Ceramics Museum, located on the underground floor of the Surat Osathanugrah Library has a collection of over 2,500 pieces of Sukhothai, Lanna, Burmese, Vietnamese, Japanese and Chinese ceramics. In addition to the permanent exhibition, special exhibition room, research room, workshop on artifact restoration, souvenir and book shop as well as special collection library are available to curators, students and public.

Bangkok University has long been active in promoting sports and health consciousness among its students, faculty and staff. As a result, Bangkok University dedicates a whole floor connected to its main office building on City Campus to an indoor fitness center and a gymnasium. Rangsit Campus has, apart from an indoor fitness center, a full-scale outdoor football field, basketball, volleyball, sepak takraw and tennis courts, as well as a fitness park where one can enjoy working out on the green. The University’s sports facilities are also often used as the venues of regular intramural and intercollegiate competitions. Bangkok University Gallery

Art is a part of life and students, faculty, staff and visitors are welcome to visit the ever-changing exhibitions at Bangkok University Gallery. Contemporary art and designs by Thai and international artists are on view in 4-6 exhibitions per year. The Bangkok University Gallery is located on the 2nd and 4th floor of BU International Building at the City Campus and the 2nd floor of Surat Osathanugrah Library at the Rangsit Campus. Office hours are 9.00 -19.00 hours.

Student Union and Activities

The student activities are run through the Student Union, in which the committees are elected by students. Their work is financially supported by the University which also appoints faculty advisors to each student club and association to coordinate and facilitate the functions between the faculty, the administration, and the students. The student clubs exist in the following areas of interest:

Academic

Arts and Culture

Cultural and Religious Studies Club Thai Traditional Music and Dance Club Music Club

AIESEC Photo Club Marketing Club Debate Club International Club

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 41


Community Services

Rotaract Club Voluntary Communal Development Workcamp Club Natural and Environmental Preservation Club Creative Society and Consumer Protection Club

Student Relations

Cheering Club Broadcasting Club Amateur Radio Club Excursion and Travel Club International Club

Sports

Judo Club Track and Field Club Sepak Takraw Club Tennis Club Fencing Club Football Club Rugby Football Club Basketball Club Volleyball Club Badminton Club Table Tennis Club Board Games Club Sharp Shooting Club

42 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

In addition, there are also student activity organizations under each academic school and college as follows:

School Activities

School of Accounting School of Business Administration School of Communication Arts School of Humanities School of Law School of Economics School of Science and Technology School of Fine and Applied Arts School of Engineering Bangkok University International College School of Architceture

Several student clubs and organization projects also reach out to the society in terms of innovations, contributions, or even entertainment. Charity Play

The charity play is an annual play, since 1988, organized by the student committee of the School of Communication Arts. Performers and staff are recruited from the students of this school. The aim of the charity play is to provide the students with the opportunity to gain hands-on experience in the performing arts. Part of the proceeds goes to charity.


Public Legal Counseling

Students in the School of Law have an office on City Campus to offer legal consultation to the community without any charge. The advantages are for the students to practice law and serve the people and for the public to have access to free legal assistance in the neighborhood. To ensure quality consultancy, law faculty experts closely supervise the students’ counseling service. Student Development

For personal development and career advancement, the University organizes a seminar each year to train student leaders in leadership skills and the spirit of teamwork. Alumni Association

The Alumni Association has operated officially since August 26, 1974. The main purpose of the association is to enable former students to remain in contact with the University and to further nurture the friendships of their years at Bangkok University. The association organizes a number of social activities throughout the year.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 43


ACADEMIC REGULATIONS AND PROCEDURES Academic System

Readmission Requirements

Bangkok University offers classes to students with two major semesters (14 weeks each) and one summer session (five weeks for day students, and eight weeks for evening students) per academic year. The summer session for day students is optional. It is normally offered to students who wish to repeat their failed courses in regular programs, or to those who fail to take courses offered only in a certain semester as indicated in the study plan of their major.

Former students seeking readmission to Bangkok University must have good academic and conduct records and contact the University one month before the upcoming academic year. They must not have left the University for a period longer than five years.

Readmission of Students

Any student who withdraws or leaves before the completion of the course of study may be readmitted by notifying the Records Office before the opening of the new academic year. Students have to give their grounds for readmission to the Director of the Records Office for approval. Readmitted students must complete the University’s current curriculum. The previously earned credits will be evaluated only on those relevant or applicable to the credits of the practical courses. Further readjustment to the present curriculum will be considered by the Dean of Bangkok University International College or Vice President for Bangkok University International College.

Classification of Students

Students are classified on the basis of the number of credits completed as shown below: Classification Credits attained Freshmen 0-33 Sophomores 34-66 Juniors 67-99 Seniors 100 or above Course Registration and Course Load

1. Students are obliged to register within the preregistration period and pay for tuition and fees before the deadline indicated on the registration receipt. 2. Registration in a course with pre-requisite requirements must meet the requirements, otherwise the registration will be cancelled. 3. Students may register for up to 22 credits, but not less than 12 credits in the first and second semesters. For summer term, students may register for up to 9 credits. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 47


4. Students who cannot register for courses within the pre-registration period by themselves are advised to authorize a guardian or a friend to register at the Records Office on their behalf during the pre-registration period. 5. Students who fail to register during the pre-registration period can seek an approval from the Dean of BU International for late registration within the first week of each semester. However, late registration is subject to the availability of courses. 6. Probationary students must receive an approval from a counselor at the Counseling Department prior to registration. 7. Students who do not want to register in the first or second semester must apply for an academic leave or their student status will be terminated.

Withdrawal

Adding, Dropping, and Withdrawal Policies

Time Limitation

Adding

Students must complete the degree program within eight academic years, but not less than three academic years from the date of initial enrollment.

Students are required to complete the adding procedure within the first week of each semester. Students must seek approval from their academic advisors prior to registration. Dropping

Students may officially drop some of their courses within the first week of the two regular semesters and the summer session. The letter “W,” the symbol of withdrawal, will then not be recorded in the transcript. 48 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Students who withdraw some of their courses within the first 13 weeks of each semester or before the final examination of the summer session, will have the letter “W” recorded in the transcript. Refund Policy

Students who officially drop a course after registration may obtain a refund based on the following conditions: 100% Refund if the University cancels the course 40% Refund if the student withdraws within the first week of the semester or within the first week of the summer session

Evaluation

Grades used in reporting a student’s academic standing are assigned as follows: Grade Achievement Quality Points A Excellent 4.00 B+ Very Good 3.50 B Good 3.00


C+ Fairly Good 2.50 C Fair 2.00 D+ Poor 1.50 D Very Poor 1.00 F Failure 0.00 Other letter symbols used include: W indicates withdrawal S indicates satisfactory work completed I indicates incomplete, used in case a student fails to complete the assignment within the specified time limitation. An “I” grade must be changed to a completed grade within three weeks after the grade is announced. Otherwise, the grade will automatically become an “F”. U indicates unsatisfactory (the particular course must be repeated to attain grade “S”). NC indicates non-credit registration (the student is granted special permission to attend class with no credits earned). Grade Point Average Computation

Both the grade report and the transcript indicate the academic record for each semester. The grade point average is computed by dividing the total number or grade points by the total number of credits attempted. All failures will be recorded on the student’s permanent record and wil be used in calculating the cumulative grade point average. The following diagram illustrates the GPA computation.

Credits Attempted Grade Earned Grade Points 4 x B = 3 12 3 x A = 4 12 2 x C = 2 4 3 x F = 0 0 1 x B = 3 3 31 Grade Points = 2.38 GPA 13 Credits Attempted

Attendance

Students are expected to attend classes regularly since their attendance will be checked and recorded in every class period. Absence of no less than 20% of the total class time will be tolerated. In case of ailments, students must submit a doctor’s certificate to the instructor for verification. Students ignoring the rules and processes will not be permitted to sit for the final examination in that particular course and will have to repeat the course. Plagiarism Policy

The University has a strict policy laid down to stress the paramount need for discipline while in the quest for knowledge. Any student found deliberately violating the set regulations will have more than 20 points deducted from his/her credit. This may result in disqualification from the examination. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 49


Students who fail in core courses must repeat the courses until they pass. Failure in free electives gives the students a choice of repeating them or enrolling in other free electives. Repetition of courses is permitted for courses marked with “D” or lower.

3. Students with a cumulative GPA of less than 2.00 calculated at the end of the time limitation 4. Voluntary resignation 5. Expulsion due to violation of the University’s regulations relating to dishonesty in the examination and/or to unreasonable prolonged absence

Academic Evaluation

Academic Leave

The academic evaluation of students is normally undertaken at the end of each semester, except for first year students whose assessment will be done at the end of the second semester. Credits earned during a summer session will be calculated in the following semester. Regular students are expected to attain a GPA of not less than 1.75. Probationary students are those who obtain a GPA of less than 1.75.

Students eligible for academic leave must complete at least one semester and obtain a GPA of not less than 2.00. Two consecutive semesters are the maximum period for each particular leave. Students must pay fees to maintain their educational opportunities. Students on academic leave may apply for readmission by reporting to the Records Office before the day of actual registration. Any academic leave effective after the first two weeks from the first day of each semester will result in a letter symbol “W” recorded in the transcript.

Failure and Repetition

Termination of Student Status

Students are subject to termination from the program in the following instances: 1. Students with a cumulative grade point average of less than 1.50 assessed at the end of each semester (with the exception of the first semester of first year students) 2. Probationary students with a cumulative grade point average of less than 1.75 evaluated at the end of each academic year

50 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Transfer of School/Field of Study

A student who wishes to transfer from his/her current school to a new school must have completed a minimum of two semesters in his/her former school. To qualify for a transfer, the student must submit a request form giving reasons to get the committee’s approval. He/she has to make sure that all the procedures have been followed to ensure registration in the next semester. Completed


courses in which credits can be transferred must have a course content equivalent to that required in the curriculum of the new school. Preparatory English Course (IEN 001)

Both overseas and Thai students who have good command of English may request exemption from IEN 001. Their scores on an English Proficiency Test (TOEFL, IELTS) must prove satisfactory; however, a placement test can also be arranged. Applicants who are unable to show a sufficient minimun score on a recognized English proficiency test such as TOEFL, SAT, or IELTS are required to take IEN 001. This course is designed to improve the student’s English proficiency and to prepare him or her for the program. The regular academic length of the course is 10 weeks. Students who do not perform satisfactorily will not be admitted into the regular academic program. Re-enrollment in IEN 001 will be required. Students who fail IEN 001 twice will be suspended from the program. Preparatory Mathematics Course (IMA 001)

Students who already have sufficient background knowledge in mathematics at the high school level and/or have obtained satisfactory scores in the Mathematics part of the Entrance Examination as well as in other achievement tests will be exempted from IMA 001. Bangkok University International College students who fail to prove their mathematics knowledge are also required to

take IMA 001 in order to prepare for their academic studies at the university level. Those who do not pass IMA 001 will be admitted into Bangkok University International College under provisional status. The re-enrollment in IMA 001 will be required and there will be a restriction on the size of the academic load. Academic Dishonesty

Academic dishonesty includes such practices as cheating in the examination or doing any act proved to be dishonest. Any student proved dishonest will receive “F” for the course in which cheating was discovered, and W for remaining courses in that semester. He/she is liable to be suspended for one academic year. This period includes the summer session. In a serious case, the student will be dismissed. Graduation

All students eligible to apply for graduation must be able to maintain a minimum GPA of 2.00 within the time limit. Diploma

Students who have completed the program and earned a GPA ranging from 1.50 - 1.99 can only apply for a diploma.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 51


Degree Pursuit

Tuition and Fees

Students who are qualified for a diploma can earn a bachelor’s degree by repeating the same course and obtaining grade “C.” Alternatively they may register in other courses with the prior approval of the Dean of Bangkok University International College. They must earn a GPA of no less than 2.00 within the time limit.

Students are required to pay for tuition and fees as listed below.

Requirements for Honors

First-Class Honors*

Students who fulfill all the requirements for graduation, within eight academic semesters, and have obtained a GPA of 3.50 or above, will be awarded first-class honors. Second-Class Honors Students who complete all the requirements for graduation within eight academic semesters, and obtain a GPA of 3.25 or above will be awarded second-class honors. Degree Conferment

The Board of Trustees of the University meets six times a year to approve the awarding of degrees. Commencement is held annually on the date specified in the academic calendar. Remarks: Transfer students are not eligible for degree honors. Students who obtain “F” in any course are ineligible for the award. 52 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

1. General Tuition Fees

1. Tuition Fees Baht 2,000 / credit 2. Tuition Fees for computer courses* Baht 3,000 / credit 2. Activity Fees Baht 11,900 / semester 3. Special Fees

A. Laboratory Fees per semester

1. General Education Courses 1.1 Computer Laboratory Baht 1,000 / course 1.2 Physical Education Facility Fee Baht 300 / course 2. Business Administration Major 2.1 Computer Laboratory Baht 1,000 / course 3. Communationation Arts Major 3.1 Computer Laboratory Baht 1,000 / course 4. International Tourism Management Major 4.1 Computer Laboratory Baht 1,000 / course 4.2 Lodging Business Laboratory Baht 2,000 / course 4.3 Airline Business Laboratory Baht 2,000 / course 4.4 Tourism Industry Laboratory Baht 2,000 / course 4.5 MICE Laboratory Baht 2,000 / course 4.6 Field Trip for Tourism Industry Baht 3,000 / course 4.7 Spa and Golf Management Baht 3,000 / course 4.8 Tourism and Cultural Field Trip Baht 3,000 / course 4.9 In-flight Passenger Service Baht 4,000 / course


4.10 Gastronomy of the World Baht and Wine 5. Business English Major 5.1 Cultural Activities and Field Trip Baht 6. Computer Graphics and Multimedia Major 6.1 Design Laboratory Baht 6.2 Studio Laboratory Baht 6.3 Intermediate Laboratory Baht 6.4 Advanced Laboratory Baht 6.5 Professional Advisor Fees for Baht ICM 421 Senior Project 7. Hotel and Restaurant Management Major 7.1 Computer Laboratory Fee Baht 7.2 Hotel & Restaurant Visit Fee Baht 7.3 Hotel Laboratory Fee Baht 7.4 Hotel & Restaurant Operations Baht Laboratory Fee 7.5 Culinary Laboratory Fee Baht B. Summer Session Fees Baht (For those who register only)

4,000 / course 2,000 / course 1,500 / course 2,000 / course 2,500 / course 2,500 / course 5,000 / project 1,500 / course 1,500 / course 2,000 / course 3,000 / course 4,000 / course 3,000 / semester

4. Regular Fees

1. Matriculation Fee Baht 1,000 / person 2. Graduation Fee (based on the rate set each year)

5. Special Fees for Additional Services

1. School Transfer 2. Maintaining Student Status 3. Reissuing Student ID Card (in case of damage) (in case of loss) 4. Credit Transfer 5. Placement Test

Baht 1,000 / service Baht 1,000 / semester Baht Baht Baht Baht

400 / card 400 / card 1,000 / service 2,000 / test

6. Miscellaneous Fees

1. Damage Deposit Baht 2,000 / person (Refundable after graduation or dismissal) 2. Student ID Card Baht 400 / copy 3. Transcript Baht 40 / copy 4. Other Official Documents Baht 20 / copy (Required in Semester I and II) 5. Preparatory English Course Baht 9,000 / course 6. Preparatory Mathematics Course Baht 5,000 / course 7. Health Insurance (International Students Only) Baht 5,500 /person/year 8. Orientation Baht 850 9. Accident Insurance (based on the rate set each year)

Fees or expenses paid will not, under any circumstances, be refunded, except for the damage deposit. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 53


MARKETING Bachelor of Business Administration (Marketing) B.B.A. (Marketing)

The Marketing program at Bangkok University International College aims to develop the student to become a strategic marketing planner, a creative thinker and a real-world practitioner who knows how to satisfy customers’ needs and wants. Students will be intensively trained and provided with all the necessary knowledge and tools needed to become successful marketers. They will be taught by highly qualified lecturers as well as marketing executives who have extensive experience in the field. Our curriculum corresponds well with the curricula of the major universities in the U.S. The Program is designed to utilize both theoretical concepts and real-world cases essential for the students to develop their skills in marketing decision making and problem solving. Major courses offered include Principles of Marketing, Consumer Behavior, Product Management, Sales Management, Marketing Channels, Promotion Management, Marketing Research, and Seminar in Marketing. Elective courses offered include Retailing Management, Export-Import Management, Cyber Marketing, Service Marketing, and International Marketing. Career Opportunities

Job opportunities for marketing graduates are abundant. They include positions like sales executive, brand or product manager, advertiser, public relations officer, and marketing researcher. Since marketing is the main driving force behind

every kind of business, marketing graduates have an excellent opportunity for advancement to key management positions in the companies for which they will work in the future course of their careers. Bachelor of Business Administration Marketing Major Degree Plan Total Number of Credits

General Education 30 credits Professional Education 93 credits Core Courses 51 credits Major Requirements 30 credits Major Electives 12 credits Free Electives 6 credits Total 129 credits List of Courses General Education

A minimum of 33 credit hours are required. Students must enroll in the ILB 100 Study Skills as well as in other courses in the areas of Humanities and Language, Social Sciences, and Mathematics and Science in order to fulfill the requirements.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 57


Humanities and Language

IEN IEN IEN ILB ILB ILB

103 Critical Reading 104 College Writing 105 Communicative English 100 Study Skills* 108 Critical and Creative Thinking 113 Art Appreciation

Social Sciences

}

3 3 3

(A minimum of 9 credits)

IIT 201 Computer and Information Technology 3 IMA 101 Fundamental Mathematics 3 ISC 201 Man and Environment 3

Physical Education and Recreation

3 3 3 1 3 1

(A minimum of 6 credits)

ILB 101 General Psychology ILB 109 Politics and Government or ILB 110 Intercultural Studies

Mathematics and Science

(A minimum of 14 credits)

(A minimum of 1 credit)

IPE 101 Rhythmic Activities IPE 102 Ballroom Dance IPE 103 Volleyball IPE 104 Basketball IPE 105 Badminton IPE 106 Table Tennis

* Required

58 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

1 1 1 1 1 1

IPE 107 Games Activities IPE 108 Tennis IPE 109 Golf IPE 110 Thai Boxing IPE 111 Sepak Takraw and Takraw IPE 112 Thai Classical Dance IPE 115 Camping and Outdoor Activities

Professional Education Core Courses (51 credits)

1 1 1 1 1 1 1

(84 credits)

IAC 102 Financial Accounting IAC 203 Managerial Accounting ICS 202 Introduction to Business Computing IEC 203 Introduction to Economics IEM 311 Entrepreneurship IEN 390 Business English IFI 212 Business Finance ILA 102 Business Law ILA 301 Taxation IMA 104 Quantitative Techniques for Decision Making IMG 101 Introduction to Business IMG 112 Management IMG 212 Production and Operation Management IMG 311 International Business Management

3 3 3 3 3 3 3 3 3 3 3 3 3 3


IMG 428 Strategic Management IMK 212 Principles of Marketing IPM 213 Human Resources Management IPM 323 Organizational Behavior IST 202 Business Statistics

3 3 3 3 3 3 3 3 3 3 3 3

3

Free Electives

Major Requirements (30 credits)

IMK 321 Consumer Behavior IMK 322 Product Management IMK 329 Marketing Channels IMK 335 Promotion Management IMK 337 Service Marketing IMK 421 Marketing Research IMK 424 International Marketing IMK 425 Marketing Planning and Competitive Analysis IMK 426 Marketing Management and Strategy IMK 427 Pricing Strategy

Major Electives (12 credits)

3 3

IMK 323 Sales Management IMK 330 Retailing Management IMK 333 Export-Import Management IMK 336 Eletronic Marketing IMK 338 Integrated Marketing Communication IMK 339 Sustaining Business Marketing IMK 340 Customer Relationship Management IMK 422 Special Topics in Marketing IMK 423 Seminar in Marketing IMK 428 Doing Business in Chaina IMK 430 Cooperativee Education IMK 490 Independent Study ICO 301 Pre-Cooperativee Education

3 3 3 3 3 3 3 3 3 3 3 3 3

(6 credits)

Free electives include all other courses offered by Bangkok University International College or these approved by the Bangkok University International College Policy Committee. Courses available include, but are not limited to, the following:

ICA 222 Modern Presentation Techniques ICN 101 Chinese I ICN 102 Chinese II ICS 310 Computer Programming IFI 422 International Finance

3 3 3 3 3

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 59


IFR 101 French I IFR 102 French II IGR 101 German I IGR 102 German II IJP 101 Japanese I IJP 102 Japanese II IMG 330 Small and Medium-Sized Enterprises ISP 101 Spanish I ISP 102 Spanish II ITH 101 Thai Language for Foreigners I ITH 102 Thai Language for Foreigners II IIL 101 Italian Language and Culture I IIL 102 Italian Language and Culture II JKR 101 Korean Language and Culture I JKR 102 Korean Language and Culture II

Courses: Marketing IMK 212 Principles of Marketing

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

(3 credits)

Pre-requisite: IMG101 Introduction to Business or Dean’s Approval Study essential principles of marketing such as product, pricing, distribution and promotion. In addition, studying the marketing foundation for example, consumer behavior, factors and causes of consumption, general knowledge of marketing and marketing in different aspects as international marketing, industrial marketing, marketing and environment. 60 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

IMK 321 Consumer Behavior

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study consumer behavior and factors influencing consumers both internal and external factors such as social, values, attitudes, beliefs, cultures, personality. Study thoughts influencing today consumer behavior such as mass media, family, modern fashion, and study marketing concepts developing benefits for encouring more consumption. IMK 322 Product and Brand Management

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study product and brand management from developing new products, product design, new product management, market testing, presenting product stimulating interest and consumptions of buyers. New production management concepts as environmentally friendly product management, study brand management for promotion objectives, developing and creativing values of product for memorability. Promoting and adding values, study customer understanding, developing components in brand management like logo, slogan, event management for promoting building brand like brand management, tool selection for publicity, brand advertising, brand audit.


IMK 323 Sales Management

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study sales management starting from buyers’need analysis, selecting the products to sell, sales management, using quota, sales segmentation, sales compensation as bonus, commission, international trips, characteristics of sales leader such as sales manager, developing sales team, and evaluating sales of salespersons. In addition, writing sales management plan and developing sales team, and selling techniques, negotiation techniques. IMK 329 Marketing Channels

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study marketing channels, distribution and services for nowadays like distribution from production place to consumers, distribution by using single or many middlemen, distribution by using electronic media, transportation and logistics about basic marketing, different characteristics of distribution channel like on-line. IMK 330 Retailing Management

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study retailing in different forms as small shop, vending machines, online websites, convenience stores, department stores, modern trades. Study marketing techniques for retailing

as buyers’ emotional stimulating, using marketing media for retailing commerce, retaling by customer participation and study retailing problems. IMK 333 Export-Import Management

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study export-import management and its process as starting from purchasing, issuing invoices, sourcing, study consumer demands, transportation management, and issuing document for export-import, custom duty and general laws about export-import problems, problems of obstructing free flows of export-import and study organization related to export-import management as export promotion department. IMK 335 Promotion Management

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study promotion management and forms of promotion as sales promotion, publicity, discounting, and couponing. Study budgeting and allocation for marketing promotion and process for business, including evaluating promotion that used such as evaluation of sales promotion and rewarding that have been implemented.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 61


IMK 336 Electronic Marketing

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study electronic commerce, influence of electronic commerce, characteristics and importance of electronic commerce and trading via electronic ways as e-commerce, using publicity media, stimulating sales via electronic way, selling on websites, and study problems from electronic commerce such as legal, tax issues and shipping cost. IMK 337 Service Marketing

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study services marketing by using 8p’s (physical evidence, people, process, productivity quality) added more from general marketing mixes (4p’s). Study problems and consideration for services marketing such as problems from service expectation from service quality, problem in controlling services and service communication. Study case study of services marketing from interesting industries like hotel industry, transportation industry, aviation industry and services marketing management. IMK 338 Integrated Marketing Communication (3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study integrated marketing communication used in essential marketing, study different media tools influencing consumers, good and weak points of developing and using media tools for encouraging consumers, ability in learning and memorizing of consumers, using media tools effectively and evaluate and audits of media tools. 62 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

IMK 339 Sustaining Business Marketing

(3 Credits)

IMK 340 Customer Relationship Management

(3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study sustaining business marketing for business organizations that buy for using in organizations or resale as company, foundation, government, retailer. Study marketing concepts for sustaining business marketing, sustaining business for marketing management, and promotion for business marketing. Study unqiue characteristics of important business buyers such as government, wholesalers, non-profit-seeking organization, and retailer. Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study customer relationship management, creating and seeking new customers, developing relationship with the existing customers, using customer relationship management (CRM) by using database, implementing system for customer relationshipmanagement (CRM), creating activities for promoting good relationship with customers, study customer relationship in different forms of customers as wholesaling, retalining and, service customers. IMK 421 Marketing Research

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study marketing research, process for doing marketing research like assumption and hypothesis testing, questionnaire design, collection, presenting marketing research, types of marketing researches, like consumer marketing research,


product satisfaction research, new product development research. Marketing research will study both qualitative and quantitative techniques, applying statistics and calculation for marketing research IMK 422 Special Topics in Marketing

(3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study special issues in marketing that are interesting in the moment, for example, corporate social responsibility, marketing responsibility, electronic commerce, creative marketing and other interesting issues. IMK 423 Seminar in Marketing

(3 credits)

IMK 424 International Marketing

(3 credits)

Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study interesting issues of marketing by emphasizing on responsing, questioning, debating the interesting topics in marketing. The seminar encourages students’participation in giving opinions and listening to new marketing knowledge. Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study internatinational marketing in different types as direct export, using middleman, expanding oversea division, franchising, licensing, greenfield operation, study international marketing and international selling techniques as developing communication and products for international selling.

IMK 425 Marketing Planning and Competitive Analysis (3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study marketing planning starting from market demand study, SWOT analysis, concepts of demand management for launching products and services, marketing planning process, intermediate and long-term marketing planning, competitive analysis, benchmarking, positioning for competition and strategies used in competiion, strategic alliance. IMK 426 Marketing Management and Strategy

(3 Credits)

IMK 427 Pricing Strategy

(3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study marketing management as marketing management system, marketing management unit as marketing department, study marketing management planning, marketing management, marketing budgeting, marketing management evaluation, and other marketing management knowledge like study management strategy marketing, positioning, competitive analysis and study how to select strategy in marketing management, marketing strategy, SWOT analysis for marketing strategies in use in order to develop a successful marketing plan and management. Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study concepts and strategies in pricing as pricing based on market characteristics or product cost. Pricing based economics principles, using underlying, follow competitor pricing, pricing for marketing promotion or sales promotion. Study factors influencing pricing of goods and services such as emotion, reasons, and experiences. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 63


IMK 428 Doing Business in China

(3 Credits)

IMK 430 Cooperative Education

(3 Credits)

Pre-requisite: IMK 212 Principles of Marketing or Dean’s Approval Study ways and characteristics of doing business in China and study factors influencing success of doing business in China such as understanding cultural, factor, and economic system factors. Study basic lagal, cultural and economic issues in China. Study process, rules and unique characteristics of doing business in China for example Chinese relationship management and some related business organization like Thai-Chinese Chamber of Commerce, Export Promotion Department. Pre-requisite: ICO 301 Pre-Cooperative Education Training and work in the real workplace under supervision from the faculty. IMK 490 Independent Study (3 credits) Study and do project or research based on student’s

interest under the instructor’s supervision.

64 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE


COMMUNICATION ARTS Bachelor of Arts in Communication Arts (BA)

The program aims to prepare students to meet the new challenges and demands of a fast-changing communication world. It provides students with a broad range of communication related skills. The curriculum emphasizes both theory and practice, from interpersonal communication in the small group environment to a specialization in mass communication in the broader social context. The program also provides students with the opportunity to develop practical writing and presentation skills, which are a primary qualification of communication professionals. A wide range of comprehensive courses is offered to ensure a strong educational background. Interesting projects and training programs that reflect new trends in communication and media technologies are added to help students reach their full potential. Career Opportunities

The study of human communication is actually an essential foundation of all disciplines. The program gives graduates the required level of readiness to be successful in the highly competitive job markets of communication and media-related industries. With a degree in communication, graduates can work in a variety of media and communication related fields, such as politics, public services and administration, public relations, sales, advertising and marketing.

Bachelor of Arts Communication Arts Major Degree plan Total Number of Credits

General Education 30 credits Professional Education 84 credits Foundation Courses 24 credits Major Requirements 30 credits Major Electives 30 credits Free Electives 6 credits

Total 120 credits

List of Courses

General Education

(30 credits)

A minimum of 30 credit hours is required. Students must enroll in the ILB 100 Study Skills as well as in courses in the following areas: Humanities and Language, Social Sciences, Mathematics and Science, in order to fulfill the requirements. Humanities and Language

IEN 103 Critical Reading IEN 104 College Writing IEN 105 Communicative English ILB 100 Study Skills* ILB 108 Critical and Creative Thinking ILB 113 Art Appreciation

(14 credits)

3 3 3 1 3 1

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 67


Mathematics and Science

IIT 201 Computer and Information Technology 3 ISC 201 Man and Environment 3 IST 203 Statistics for Social Sciences 3

Social Science

(9 credits)

ILB 101 General Psychology ILB 110 Intercultural Studies

Physical Education and Recreation

(6 credits)

3 3

(1 credit)

IPE 101 Rhythmic Activities 1 IPE 102 Ballroom Dance 1 IPE 103 Volleyball 1 IPE 104 Basketball 1 IPE 105 Badminton 1 IPE 106 Table Tennis 1 IPE 107 Games Activities 1 IPE 108 Tennis 1 IPE 109 Golf 1 IPE 110 Thai Boxing 1 IPE 111 Sepak Takraw and Takraw 1 IPE 112 Thai Classical Dance 1 IPE 115 Camping and Outdoor Activities 1 * ILB100 Study Skills: First-year BU International students are required to pass the ILB100 Study Skills course. Those students who do not perform satisfactorily and receive a failing grade will not be eligible to enroll for their second academic year.

68 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Professional Education Core Courses

(84 credits) (24 credits)

Major Requirements

(30 credits)

ICA 111 Introduction to Communication 3 ICA 120 Intercultural Communication 3 ICA 121 Introduction to Mass Media 3 ICA 211 Effective Public Speaking 3 ICA 215 Communication Planning and Management 3 ICA 221 Communication and Persuasion 3 ICA 235 Communication Theory 3 ICA 314 Communication Research Methods 3

ICA 310 Visual Communication ICA 311 Writing for Communication Professions ICA 312 Image and Reputation Management ICA 321 Media Planning and Buying ICA 322 Message Analysis ICA 326 Communication Laws, Ethics and Professionalism ICA 411 Leadership Communication ICA 414 Communication and Conflict ICA 421 Communication and Campaigning ICA 429 Seminar in Communication Major Electives

3 3 3 3 3 3 3 3 3 3

(30 credits)

ICA 316 Media and Society ICA 319 Publicity Design ICA 329 Communication and Development ICA 333 Speaking in Mediated Contexts

3 3 3 3


ICA 335 Event Planning ICA 337 Brand Communication ICA 338 Training and Development ICA 339 Digital Media ICA 413 Issues and Crisis Management ICA 423 Advanced Writing for Communication Professions ICA 427 Special Topics in Communication ICA 430 Cooperative Education ICA 445 Practicum in Communication ICA 490 Independent Study ICO 301 Pre-Cooperative Education Free Electives

3 3 3 3 3 3 3 6 3 3 3

(6 credits)

Free electives include all other courses offered by Bangkok University International or those approved by BU International Policy Committee. Communication Arts Courses ICA 111 Introduction to Communication (3 credits) This course introduces students to communication as

a process and its applications in various modern contexts such as interpersonal, group, organizational and mass communication. The course will focus on understanding the principles underlying communication behavior and the factors affecting the effectiveness of communication in modern contexts. Students will be asked to explore, question, and understand the world through communication.

ICA 120 Intercultural Communication

(3 credits)

This course explores the role of communication in understanding, accepting, and appreciating cultural differences. Students in this course will understand that culture includes not only issues of nationality, ethnicity, and race, but also gender, socioeconomic status, religion, age, etc. Through the use of co-cultural, cross-cultural, and intercultural examples, students will explore how communication is a key component of bridging cultural differences. ICA 121 Introduction to Mass Media (3 credits) This course introduces students to the different types

of mass media, including include print, broadcast, electronic and other modern forms of mass media. Students will examine the role, structure, process, impacts, effects, and ethics of mass media in modern society. ICA 211 Effective Public Speaking This course is a practical

(3 credits)

course in the principles of public speaking. Its emphasis is on message organization, reasoning with evidence, and delivery skills. The basic principles are creatively applied in a variety of formal and informal public speaking situations. ICA 215 Communication Planning and Management (3 credits) This course introduces students to the principles and

processes of systematic communication planning and evaluation from a communication theory and research perspective. Students will leave this class having created a communication plan.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 69


ICA 221 Communication and Persuasion (3 credits) This course examines the modern process of

communication in changing human thinking, beliefs, attitudes, and behaviors. Students will explore the persuasiveness of discursive and non-discursive communication through the analysis of contemporary persuasion problems. Sites for students’ investigation include organizational, mediated, political, and movement messages. ICA 235 Communication Theory This course identifies

(3 credits)

the purpose, history, and application of key social and rhetorical theories of communication. Students will seek to understand issues of epistemology, ontology, and axiology when discussing the goals and methods related to relevant communication theories. ICA 314 Communication Research Methods This course examines the process

(3 credits)

and design of various quantitative and qualitative communication research methodologies. Students will gain experience in asking significant questions about communication and using systematic methods to find answers.

Major Requirements (30 credits) ICA 310 Visual Communication (3 credits) This course provides an introduction on how to use

photos, videos, and images to communicate. Emphasis is on the use of photos, videos, and images for communicative purposes. Students will create visual communication pieces as part of the course. ICA 311 Writing for Communication Professions (3 credits) This course studies the written organization and

operation of various media pieces, such as public service announcements, press releases, broadcast news segments, advertisements, etc. Emphasis is on clear writing and correct format of media pieces. ICA 312 Image and Reputation Management

(3 credits)

ICA 321 Media Planning and Buying This course studies the strategy,

(3 credits)

This course investigates the concepts and theories related to image and reputation management. Emphasis is on the application of image and reputation management in building credibility for and loyalty toward organizations. Students will also analyze situational factors affecting image and reputation management. techniques, and problems of planning and buying media. Students will learn to use syndicated sources of media information.

70 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE


ICA 322 Message Analysis (3 credits) This course examines the classical and contemporary

models for analysis of messages. The course discusses the techniques applicable to a variety of basic message types in modern contexts. Students will obtain practice in message analysis. Students will learn to use media and information literacy for their written analysis.

ICA 326 Communication Laws, Ethics, (3 credits) and Professionalism This course examines laws, ethics, and professional-

ism as they relate to the field of communication. Emphasis is placed on the study of judicial and legal regulation of media and commercial speech as well as professional codes of ethics in the communication field. Case studies are used to help students grapple with course content. ICA 411 Leadership Communication (3 credits) This course promotes leadership development through

the study of leadership theory and practical application. The course focuses on building leadership competencies in multicultural environments. Mentoring, problem-solving, and influence strategies are practiced to bring about community and organizational change.

to conflict management and negotiation through the use of case studies and role-play situations. The ethics of conflict resolution and negotiation are also addressed. ICA 421 Communication and Campaigning

(3 credits)

ICA 429 Seminar in Communication This course provides students

(3 credits)

Prerequisite: ICA 221 This course studies the theories, practices, and strategies of persuasion, planning, and management in campaign situations, such as political, religious, informational, fundraising, advertising, etc. Students may participate in local, national, or international campaigns, or do an in-depth research paper. with the opportunity to critically examine current theories, research, and issues in communication through discussions with industry leaders. Major Electives (30 credits) ICA 316 Media and Society (3 credits) This course examines the interrelationship between

mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and services of mass media. Emphasis is placed on media literacy and professional ethics of both public and community media.

ICA 414 Communication and Conflict (3 credits) This course examines the communication dynamics

involved in managing various types of conflicts and negotiation situations. Students will examine theory and strategies related

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 71


ICA 319 Publicity Design (3 credits) This course studies the creative and practical aspects

of how to design messages for publicity purposes. Stress is placed on the art direction of publicity messages. Students will examine the typography, layout, and design of print and electronic media through the design flow for electronic and new media systems. It emphasizes media for publicity purposes. The course includes the creation of publicity materials.

ICA 329 Communication and Development (3 credits) This course examines the development, structure, and

roles of communication and mass communication systems in social well-being, urbanization, and nation-building to support the national plan in socioeconomic, political, educational, and public health progress. The class also explores the effects, uses and functions, roles, responsibilities, and ethics associated with the use of mass media in development. ICA 333 Speaking in Mediated Contexts

(3 credits)

Prerequisite: ICA 211 This is a practical course on the principles of spoken mediated communication. Students will obtain practice in reading broadcast news, being an MC, running press conferences, etc. ICA 335 Event Planning (3 credits) This is a practical course where students will use the

techniques and processes of event planning to plan an actual event. The actual planning, designing, coordinating, promoting, and evaluating of events are emphasized. Types of events

72 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

used by the communication industry and connecting events to communication goals are also discussed. ICA 337 Brand Communication (3 credits) This course introduces students to the theories and

techniques used in integrated branding communication in various settings. Students will examine how to build brands and how to do brand positioning, as well as rebranding and refreshing brands. Students will also explore how to use a communication plan to accomplish the goals of branding activities. ICA 338 Training and Development (3 credits) This course provides students with an opportunity to

learn how to design communication training and development programs beginning with the needs assessment and continuing through to the evaluation phase. Adult learning theory, connecting training to goals, and making use of information technology tools for training purposes are also emphasized. Actual skills in helping others improve their communication ability are developed through practice. ICA 339 Digital Media (3 credits) This course studies the process of digital media and

its impact on society and culture. Emphasis is place on the characteristics and requirements of digital media for various uses relating to trust, credibility, and accountability. The evolution of digital media, convergence of technology, citizen journalism, and other user-generated media are also explored in this course.


ICA 413 Issues and Crisis Management This course examines the role

(3 credits)

of communication in crisis and issue management and intervention. Students will practice the strategies and tactics needed in handling and managing issue and crisis situations through the use of case studies and current events.

possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated on their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment.

ICA 423 Advanced Writing for Communication Professions

(3 credits)

ICA 445 Practicum in Communication (3 credits) This course provides students with the opportunity to

Prerequisite: ICA 311 This course has students practice specialized writing relevant to strategic communication in contexts such as advertising, blogs, press releases, reviews, briefings, etc. The course will be project based, requiring research to complete a portfolio. ICA 427 Special Topics in Communication (3 credits) The course examines a communication or media topic

of interest to both students and faculty. The topic will vary from semester to semester. ICA 430 Cooperative Education

(6 credits)

Prerequisite: ICO 301 The study of actual working processes in a realworld establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality that offers the

apply theories and skills developed in the major by producing a real-life communication project. Students should leave this class with a portfolio of their work.

ICA 490 Independent Study (3 credits) This is a course of individualized study under faculty

supervision. The completion of a project is required. ICO 301 Pre-Cooperative Education The study of concepts behind

(3 credits)

the cooperative education system and the development of readiness and various capabilities, such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing, and presentation techniques, as well as entrepreneurial skills, recommended practices at work, and workplace safety.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 73


BUSINESS ENGLISH Bachelor of Arts in Business English (BA)

English is spoken by over 780 million people around the world and is the main language for the international business community. The aim of the Business English Program at Bangkok University International is to teach English using modern techniques in a stimulating atmosphere. More specifically, the Business English Program enables students to gain optimum proficiency in the English language skills and research skills necessary to embark on a professional career using English. The classes are intensive, comprehensive and practical, applying English in everyday situations and business settings. Emphasis is placed on attaining high level of competency in reading, writing, speaking, listening, pronunciation, grammar and research skills in different business cultures. Career Opportunities

The program opens a variety of career opportunities for graduates in the fields of business, media/communication, finance, international trade, government, and education. Students can also develop interesting future careers as broadcasters, advertising executives, writers, and translators.

Bachelor of Arts Business English Major Degree Plan

Total Number of Credits

General Education 30 credits Professional Education 84 credits Professional Foundation Courses 24 credits Major Requirements 30 credits Major Electives 30 credits Free Electives 6 credits Total 120 credits List of Courses General Education

(30 credits)

A minimum of 30 credit hours is required. Students must enroll in the ILB 100 Study Skills as well as in other courses in the areas of Humanities and Language, Social Sciences, and Mathematics and Science in order to fulfill the requirements. Humanities and Language

IEN 103 Critical Reading IEN 104 College Writing IEN 105 Communicative English ILB 100 Study Skills ILB 108 Critical and Creative Thinking ILB 113 Art Appreciation

(14 credits)

3 3 3 1 3 1

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 77


Social Sciences

(9 credits)

ILB 101 General Psychology ILB 109 Politics and Government ILB 110 Intercultural Studies

3 3 3

Mathematics and Science

(6 credits)

IIT 201 Computer and Information Technology 3 IMA 101 Fundamental Mathematics 3 or ISC 201 Man and Environment 3

}

Physical Education and Recreation

IPE 101 Rhythmic Activities IPE 102 Ballroom Dance IPE 103 Volleyball IPE 104 Basketball IPE 105 Badminton IPE 106 Table Tennis IPE 107 Games Activities IPE 108 Tennis IPE 109 Golf IPE 110 Thai Boxing IPE 111 Sepak-Takraw and Takraw IPE 112 Thai Classical Dance IPE 115 Camping and Outdoor Activities

78 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(1 credit)

1 1 1 1 1 1 1 1 1 1 1 1 1

Professional Education Professional Foundation Courses (24 credits)

(84 credits)

IMG 101 Introduction to Business IMG 112 Principles of Management IMK 212 Principles of Marketing ICS 202 Introduction to Business Computing IEN 211 Introduction to Language IEN 212 Advanced Listening and Speaking IEN 213 Advanced Reading and Writing IEN 214 English Pronunciation

3 3 3 3 3 3 3 3

Major Requirements (30 credits)

IEN 222 English for Business Oral Communication 3 IEN 223 Reading and Writing in Business English 3 IEN 224 English for Business Presentations 3 IEN 311 ASEAN Studies 3 IEN 312 English for Business Meetings 3 IEN 411 Seminar in ASEAN Business Topics 3 IEN 412 Cultural Knowledge and Communication 3 IEN 413 English for Business Proposals 3 and Reports IEN 421 Intercultural Competence in Business 3 IEN 422 English for Business Negotiations 3 and Persuasion


Major Electives (30 credits)

IEN 301 English for Airline Business ITM 201 English for Tourism ITM 202 English for Hotel IEN 302 English for International Trade and Industrial Management IEN 303 English for Finance and Economics IEN 304 English for Mass Communication IEN 305 English for Human Resource Management IEN 306 English for Entrepreneurs IEN 307 English for Business Consultancy IEN 308 English for Business Training IEN 401 Seminar in Business-Related Topics IEN 300 Translation I IEN 400 Translation II IEN 402 Selected Literary Works IEN 403 Foundation of Language Teaching IEN 404 Methodology of English Language Teaching IEN 405 Linguistics for English Teaching IEN 406 Research Writing IEN 444 Independent Study IEN 430 Cooperative Education ICO 301 Pre-Cooperative Education

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Free Electives

(6 credits)

Free electives include all other courses are offered by Bangkok University International College or those approved by the Bangkok University International College Policy Committee. Courses available include, but are not limited to, the following: IEN 231 English for Business Correspondence 3 IEN 232 English for Electronic Communication 3 IEN 331 English for Master of Ceremonies 3 IEN 332 English for Job Applications 3 IEN 431 Interpretation Skills 3 ICA 491 Global Persepectives on International 3 Issues: Focus on Thailand ICN 101 Chinese I 3 ICN 102 Chinese II 3 ICN 201 Chinese for Business Communication 3 ICN 202 Introduction to Chinese Writing 3 ICS 310 Computer Programming 3 IFN 101 Finnish Language and Culture I 3 IFN 102 Finnish Language and Culture II 3 IFR 101 French I 3 IFR 102 French II 3 IFR 201 French III 3 IFR 202 French IV 3 IGR 101 German I 3 IGR 102 German II 3 IGR 201 German III 3 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 79


IGR 202 German IV 3 IIL 101 Italian Language and Culture I 3 IIL 102 Italian Language and Culture II 3 IJP 101 Japanese I 3 IJP 102 Japanese II 3 IJP 201 Japanese III 3 IJP 202 Japanese IV 3 IKR 101 Korean Language and Culture I 3 IKR 102 Korean Language and Culture II 3 ILB 355 Cross Cultural Studies 3 ILB 331 Thai studies 3 ILB 444 Seminar in South East Asian Problems 3 INW 101 Norwegian Language and Culture I 3 INW 102 Norwegian Language and Culture II 3 IRS 101 Russian Language and Culture I 3 IRS 102 Russian Language and Culture II 3 ISD 101 Swedish Language and Culture I 3 ISD 102 Swedish Language and Culture II 3 ISP 101 Spanish I 3 ISP 102 Spanish II 3 ISP 201 Spanish III 3 ISP 202 Spanish IV 3 ITH 101 Thai Language for International 3 Students I ITH 102 Thai Language for International 3 Students II 80 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

ITH 201 Thai Language for International Students III ITH 202 Thai Language for International Students IV IVN 101 Vietnamese Language and Culture I IVN 102 Vietnamese Language and Culture II Courses: Business English IEN 001 Preparatory English Course

3 3 3 3

(non-credit)

A course integrating the four language skills of listening, speaking, reading and writing aimed at equipping non-native English learners with the linguistic skills required to cope in an undergraduate learning environment where English is the medium of instruction. IEN 103 Critical Reading

(3 credits)

Emphasis on applying critical inquiry skills to varied and challenging reading materials, including analysis, synthesis, and evaluation through written discourse. IEN 104 College Writing

(3 credits)

This course is designed to help students develop their writing, reading, and thinking skills. Emphasis is on the writing process. Through inventing and elaborating ideas, drafting, revising, and editing, students write in a variety of contexts for a variety of purposes. These purposes include description, narration, exposition, and argumentation.


IEN 105 Communicative English

(3 credits)

This course develops the student’s communicative competence through effective integrated use of language skills in listening, speaking, reading and writing. Students will learn how to give discussions, presentations, speeches, and to participate in debates. IEN 211 Introduction to Language

(3 credits)

This course is an introduction to the general features of language, including its nature, components and functions of language, methods of language analysis with some background knowledge of related fields, such as morphology, phonology and syntax with emphasis on how to apply the knowledge to enhance language learning. IEN 212 Advanced Listening and Speaking

(3 credits)

Prerequisite: IEN 105 Practice of effective listening and speaking skills as well as general etiquette in social interactions, storytelling, dialogs, and group interactions in given situations. IEN 213 Advanced Reading and Writing

(3 credits)

Prerequisite: IEN 103, IEN 104 Study and practice of strategies for reading academic texts in business identifying principal ideas, understanding text organization, as well as analyzing graphic presentations, text content and writer’s approaches to presenting information.

This course also promotes various methods of development, namely, cause-effect, classification, and comparison-contrast, in the writing of advanced rhetoric: analysis, evaluation, and argumentation and persuasion. IEN 214 English Pronunciation

(3 credits)

Prerequisite: IEN 105 An intensive study of phonological systems and methods of pronunciation of British and American English; a practice in listening and pronouncing English, including the use of phonetic symbols with the emphasis on problems encountered by Thai students IEN 222 English for Business Oral Communication (3 credits)

Prerequisite: IEN 105 This course enhances the students’ general business conversation skills. It includes practice in the skills of listening, speaking in the context of entry/junior level work such as appropriate greetings, telephone conversation, welcoming and assisting company guests, taking and transferring verbal messages, responding appropriately to others and taking part in informal discussions and exchanges.

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IEN 223 Reading and Writing in Business English

(3 credits)

Prerequisite: IEN 103, IEN 104 This course involves the basic principles of rhetoric, such as the elements of argument (purposes, an arguer, audiences and issues) for reading and writing argumentative and persuasive texts in business. This includes the analysis of content and presentation of information and propositions in newspaper and business magazine articles and editorials. The course offers practices in techniques for developing argumentative/ persuasive essays. IEN 224 English for Business Presentations

(3 credits)

Prerequisite: IEN 105 This course involves the public speaking, audio-visual and other skills required for effective business presentations. The relevant procedures, knowledge, and issues related to planning and giving business presentations are covered as are the various types of presentations used in today’s business environment. Skills and knowledge in building and improving communication and self-confidence are also be examined IEN 231 English for Business Correspondence (3 credits) This course involves the study of rhetical principles for

explaining and persuading in business corresponsence.

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IEN 232 English for Electronic Communication (3 credits) Study of techniques, styles and language in writing

online and electronic communications in business organizations and for e-commerce. IEN 300 Translation I

(3 credits)

Prerequisite: IEN 103 Study of the basic principles and practice in translation of business material including memos, letters, and product information manuals and instructions from English to and from Thai, translation problems and their solutions(This course is offered for Thai students only). IEN 301 English for Airline Business

(3 credits)

A study of the technical terms, structures, expressions and documents in passenger handling, ticketing and rendering other services ; practice in listening, speaking, writing and reading. IEN 302 English for International Trade and Industrial Management

(3 credits)

A study of technical terms, structures, expressions and documents commonly used in international trade, international marketing, import/export procedures and international management; practice in listening, speaking, writing and reading.


IEN 303 English for Finance and Economics

(3 credits)

Study of and practice in English language usage in banking, finance and economics, the terminology and skills in international economic and financial environments.

terms in the field of marketing, finance, management for entrepreneurs. IEN 307 English for Business Consultancy

(3 credits)

A study and practice of reading, writing, and translating news and various types of articles with special focus on word choice, structure, format and style in newspapers, advertisements, public relations and broadcasting.

Prerequisite: IMG 101, IMG 112, IMK 212 A study of how consultants operate and how to select and manage them. The course includes the English usage, terminology,theory and practice involved in client needs assessment, managing expectations, controlling project scop, ethics and evaluation

IEN 305 English for Human Resource Management (3 credits)

IEN 308 English for Business Training

IEN 304 English for Mass Communication

(3 credits)

Study of fundamental principles in human resource management and English language usage for communication in human resource management including interviewing, writing scripts for the classified, replying to application letters, writing training projects, conducting training, and writing appraisal reports.

Prerequisite: IMG 101, IMG 112, IMK 212 A study of the theory and practice of business training, training needs assessments, course design, implementation and evaluation. It covers various approaches to training and situationial effects. IEN 311 ASEAN Studies

IEN 306 English for Entrepreneurs

(3 credits)

Prerequisite: IMG 101, IMG 202, IMK 212 A study English for Entrepreneurs in different ways as English for Small and Medium Enterprises (SMEs), English for Franchising Business, English for Online Entrepreneurs. Study basic conversation for entrepreneurs as business negotiation, price bargaining, servicing customers and study basic business

(3 credits)

(3 credits)

The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation and the Association’s Major program and initiatives

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IEN 312 English for Business Meetings

(3 credits)

Prerequisite: IEN 105 This course involves a study of formats and language used in business meetings such as conducting formal meetings, stating opinions, accepting and rejecting opinions, and taking and preparing minutes. IEN 331 English for Master of Ceremonies (3 credits) Study of and practices in skills needed to work as a

Master of Ceremony (MC); organizing social events, promotional events, exhibitions, product demonstrations, road shows, show hospitality IEN 332 English for Job Applications

(3 credits)

Prerequisite: IEN 300 Study of translating from English to Thai and vice versa long and complex texts from various business sources, such as reports, news, articles, advertisements and minutes; analysis of translating problems and solutions (This course is offered for Thai students only) 84 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(3 credits)

Prerequisite: IMG 101, IMG 112, IMK 212 A study of major current business and economic issues, including management, marketing, and planning. IEN 402 Selected Literary Works

(3 credits)

Study of and practice in critical reading and analsysis of selected litary works. IEN 403 Foundation of Language Teaching

Study of principles and theories of English language teaching, various approaches to language instruction management and teaching methods.

(3 credits)

Practice in English language skills needed for job applications namely preparing resumes, filling out application forms and participating in job interviews. IEN 400 Translation II

IEN 401 Seminar in Business-Related Topics

IEN 404 Methodology of English Language Teaching

Prerequisite: IEN 403 An introduction to the field of English language teaching, traditional and innovative classroom methods and techniques for teaching listening, speaking, reading and writing skills to speakers of English as a second language. IEN 405 Linguistics for English Teaching

(3 credits)

Prerequisite: IEN 211 Study of essential linguistic concepts for English language study, major subfields of linguistics for English teachers, the application of linguistic knowledge in English language teaching.


IEN 406 Research Writing

(3 credits)

A study of fundamental research methods and practice of conducting different types of research on various topics related to business and students’ interests. IEN 411 Seminar in ASEAN Business Topics

(3 credits)

Prerequisite: IEN 311 The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation: Political and Security, Economic, Functional and Development. IEN 412 Cultural Knowledge and Communication

(3 credits)

Prerequisite: ILB 110, IEN 105 This course involves the attainment of the cultural knowledge required to understand how to communicate effectively across cultures. The course provides an intellectual framework for understanding the relationships between language, culture and behavior in diverse international environments. IEN 413 English for Business Proposals and Reports

(3 credits)

Prerequisite: IEN 103, IEN 104, IEN 105 This course includes a study of the principles of writing business proposals, situations and audience analysis, collecting, researching and synthesizing information, formats and features of business proposals and different kinds of business reports,

including informative and persuasive. IEN 421 Intercultural Competence in Business

(3 credits)

Prerequisite: ILB 110, IEN 105 This course provides students with the understandings and skills required to conduct business with a superior level of intercultural competence which is crucial for commercial success. This course focuses on business aspects of intercultural competence. Students examine how culture and intercultural dynamics influence interactions between people, businesses, organisations and management in a variety of settings. Particular areas of importance include different cultural approaches to management, organisational structures, meetings, time, productivity, status and staff. It also covers the effects of culture and language in communication between people from various countries. IEN 422 English for Business Negotiations and Persuasion

(3 credits)

Prerequisite: IEN 103, IEN 104, IEN105 A study of principles and techniques in business negotiations and persuasion. Practice in preparing structures of different types of negotiations and persuasion and their implementation with the roles of communication, different types of power, cultural factors affecting negotiations, practical negotiating frameworks and tactics. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 85


IEN 430 Cooperative Education

(3 credits)

Prerequisite: ICO 301 The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality which offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated for their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment. IEN 431 Interpretation Skills

(3 credits)

A study of basic theories and skills for Thai-English bilateral interpretation and bilingual communication.Practice in interpretation skills (This course is offered for Thai students only). IEN 444 Independent Study An Individualized study

(3 credits)

under faculty supervision, focusing on a specific business area of topic. Evaluation will be based on projects or assignments (Dean’s approval is required).

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INTERNATIONAL TOURISM MANAGEMENT Bachelor of Arts (International Tourism Management) B.A. (International Tourism Management) We offer a high quality learning experience that

seeks to develop the students’ potential to the fullest and enable them to become successful professionals in the tourism industry. The program is designed in response to the growing and fast-changing business environment by incorporating the skills needed in the growing trends of the E-tourism and MICE industry. We also established a close network with travel agencies, hotels, event organizers, airlines, and overseas educational institutes that provide students with a sound practical training as well as an extended education program. Hands-on extensive practical work experience is a requirement for graduation. The course is designed to create the entrepreneurial spirits for the tourism industry. Our courses offer a variety of exciting activities to enrich the students’ educational experience, including local and overseas training and field trips. The program incorporates ongoing advances in information technology for the tourism industry and we emphasize the concept of creativity and entrepreneurship in most of our courses. We frequently invite guest speakers who are experts in various sectors of the tourism industry to share their professional experience. Career Opportunities

If you are interested in the tourism industry, there is a world of opportunities for many exciting careers. This program

is carefully designed to meet your needs and to open up your career path, whether advancing to top management positions in the tourism industry or operating your own tourism business. Our degree is the ultimate preparation to open up your career path as follows; • Travel Entrepreneur • Travel Consultant • Event Organizer • Flight Attendant • Hotel Staff • Airline Staff • Spa Owner • National Tourism Organization Staff • Wedding Planner • Restaurant Owner Bachelor of Arts International Tourism Management Major Degree Plan

Total Number of Credits

General Education 30 credits Professional Education 84 credits Professional Foundation Courses 24 credits Major Requirement 30 credits Major Electives 30 credits Free Electives 6 credits Professional Internship 13 credits Total 133 credits BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 89


List of Courses General Education

Humanities and Language

IEN 103 Critical Reading IEN 104 College Writing IEN 105 Communicative English ILB 100 Study Skills ILB 108 Critical and Creative Thinking ILB 113 Art Appreciation

(30 credits) (14 credits)

3 3 3 1 3 1

(9 credits) IST 203 Statistics for Social Science 3 IIT 201 Computer and Information Technology 3 ISC 201 Man and Environment 3

Science and Mathematics

ILB 109 Politics and Government ILB 110 Intercultural Studies

Social Sciences

IPE 101 Rhythmic Activities IPE 102 Ballroom Dance IPE 103 Volleyball IPE 104 Basketball IPE 105 Badminton IPE 106 Table Tennis IPE 107 Games Activities

Physical Education and Recreation

90 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(6 credits)

3 3 (1 credit)

1 1 1 1 1 1 1

IPE 108 Tennis IPE 109 Golf IPE 110 Thai Boxing IPE 111 Sepak Takraw and Takraw IPE 112 Thai Classical Dance

1 1 1 1 1

(84 credits) Professional Foundation Courses (24 credits) ITM 121 Introduction to Tourism Industry 3 ITM 122 Introduction to Lodging Business 3 ITM 211 Service Psychology 3 ITM 222 Cross Cultural Communication Skills 3 ITM 223 Tourist Behavior 3 ITM 224 Human Resources Management 3 ITM 311 Laws and Professional Ethics 3 for Tourism Industry ITM 321 Information Technology for 3 Tourism Industry Professional Education

Major Requirements

(30 credits)

ITM 123 Introduction to Airline Business ITM 212 World Geography for Tourism ITM 213 Accounting and Financial Management for Tourism Business ITM 214 Sustainable Tourism ITM 221 Logistics for Tourism Industry

3 3 3 3 3


ITM 225 Tour Business Management 3 and Operation ITM 322 Trends and Tourism Business 3 Opportunities ITM 411 Marketing for Tourism Industry 3 ITM 412 Research for Tourism Industry 3 ITM 413 Seminar in Tourism 3

(30 credits) Students have to choose one of the 2 concentration tracks (15 credits) and 15 credits of chosen foreign language; Concentration Track (15 credits) 1) Creative Tourism Business Track ITM 341 Creative Travel Planning 3 and Organizing ITM 342 E-Business for Tourism Industry 3 ITM 343 Creative Tourism 3 ITM 344 New Product Development in Tourism 3 ITM 345 Entrepreneurship for Tourism Business 3

Major Electives

2) Creative MICE Management Track ITM 346 Introduction to MICE 3 ITM 341 Creative Travel Planning 3 and Organizing ITM 347 Venue Management for MICE 3 ITM 348 MICE Logistics 3 ITM 349 Event Project Management 3

Foreign Languages for Professionals

(15 credits)

- English - Chinese - Italian - Korean - Japanese

(6 credits) ITM 241 Spa Management 3 ITM 242 In-flight Passenger Service 3 ITM 243 Gastronomy of the World 3 ITM 244 Digital Photography 3 for Tourism Promotion ITM 245 Travel Writing 3 ITM 246 Selling and Negotiation Skills 3 ITM 247 Introduction to Wine Appreciation 3 ITM 248 Customer Handling Skills 3 ITM 249 Health and Wellness Tourism 3 ITM 250 Thai Society and Culture 3 ITM 251 Wedding Planner Business 3 ITM 252 Golf Management 3 ITM 253 Special Topic in Tourism Business 3 ITM 254 Independent Study 3 ITM 255 Cross Cultural Experience 3 ITM 256 Aesthetics for Life 3 ITM 257 Educational Field Trip 1 ITM 258 Recreational Activities for Tourism 1

Free Electives

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Professional Internship First Internship

(13 credits) (4 credits)

All students are required to take 4 credits of First Internship as following courses; ITM 312 Internship Preparation 1 for Tourism Industry ITM 331 Internship I 3 Second Internship (9 credits) After passing the First Internship, students are required to take another 9 credits of either Cooperative Study or Internship Track; 1) Cooperative Study Track CO 301 Pre-Cooperative Education 3 ITM 422 Cooperative Education 6 2) Internship Track ITM 414 Career Preparation for Tourism Industry 3 ITM 421 Internship II 6

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Course Descriptions: International Tourism Management ITM 121 Introduction to Tourism Industry

(3 credits)

This course provides an introduction to the concepts and elements of the tourism industry. Various types of tourism resources and related industries, impacts and development of the tourism industry along with modern styles of tourism business are also explored. This course includes field trips. ITM 122 Introduction to Lodging Business

(3 credits)

A study of the evolution and characteristics of various types of lodging business such as hotels and resorts including the management, functions, responsibilities and relationship between various departments in the lodging business. This course includes field trips. ITM 123 Introduction to Airline Business

(3 credits)

A study of the history and importance of the airline business along with knowledge of aerial geography, arrangement of timetable, ticketing, air fare calculation, passenger services, reservations, regulations of immigration and emigration, air cargo transportation, and international agreements related to the airline business; field trip are provided.


ITM 211 Service Psychology

(3 credits)

This course explores the psychological concepts and theories related to the service industry; human relations for services and factors that influence the service satisfaction are explored. Applications of psychological theories to improve the service process are also investigated. ITM 222 Cross Cultural Communication Skills

(3 credits)

This course explores the various forms of communication skills based on cultural differences with the aim to improve the students’ confidence and personality to achieve professionalism in the tourism industry. Skills studied include introducing oneself, social etiquettes, personality development, and public speaking skills. ITM 223 Tourist Behavior

(3 credits)

This course explores the key factors influencing tourist behaviors, tourist decision making process, different tourist behaviors in various countries, regions, and cultures, and tourist behavior trends with the aim to develop the appropriate strategies to serve the demands of the tourists. ITM 224 Human Resource Management

(3 credits)

A study of human resource management concepts and practices in the tourism industry including manpower planning, recruitment and selection process, training and

development of human resources, team working, performance evaluation, benefits and welfare management, incentive, workforce relation and related employment laws. ITM 311 Laws and Professional Ethics for (3 credits) Tourism Industry This course aims to provide knowledge about law

and regulations related to the tourism business including tax law, custom law, transportation law, and environmental law along with ethics of entrepreneurs in the tourism industry. ITM 321 Information Technology for Tourism Industry (3 credits)

Prerequisite: IIT 201 or Dean’s Approval This course provides knowledge about information technology system and database management related to the tourism business with the application of ready-made computer programs. The study is hands-on in the computer lab. ITM 212 World Geography for Tourism

(3 credits)

This course provides the overview of Thailand and the Global geography, landscape characteristics, climate zones, and ethnic groups. The correlation between the geographical conditions and tourism management in both local and international tourism destinations especial y in the natural-based destinations, historical destinations, and livelihoods are explored in order to effectively plan the tourism development accordingly. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 93


ITM 213 Accounting and Financial Management (3 credits) for Tourism Business This course provides the general background of

accounting principles for the purpose of planning, decision making, and controlling the tourism business operations to achieve the highest benefits for organizations. The study includes accounting database, internal financial control for good governance, business financial analysis, general knowledge about capital, cost-benefit analysis, breakeven point analysis, budgeting for profit and investment planning, and general knowledge about taxes for profit and operation planning in tourism business. ITM 214 Sustainable Tourism

(3 credits)

Prerequisite: ITM 121 or Dean’s Approval This course explores the application of logistics knowledge in relating to cargo transportation and tourism products and services distribution, parcels and packages delivery, logistics insurance, logistics laws and regulations, demand responsive planning, information technology, and tourism proactive marketing strategy. This course includes field trips. 94 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Prerequisite: ITM 121 or Dean’s Approval A study of the various forms of tourism activities and business both in the domestic and international market including tour management, tour agencies, MICE management, and other related business. ITM 322 Trends and Tourism Business Opportunities (3 credits)

A study, analysis and discussion about trends and key issues in the tourism industry in order to explore the business opportunities, potential solutions, and strategies development to achieve the comparative advantages of tourism business.

(3 credits)

A study of the sustainable tourism concept is investigated including principles of sustainable tourism management, tourism planning and development regarding the economic, cultural, and environmental impact, roles of government and private sectors in sustainable tourism development. This course includes field trips. ITM 221 Logistics for Tourism Industry

ITM 225 Tour Business Management and Operation (3 credits)

ITM 411 Marketing for Tourism Industry

(3 credits)

ITM 412 Research for Tourism Industry

(3 credits)

Prerequisite: ITM 121 or Dean’s Approval This course explores the unique characteristics of tourism products with the purpose to apply the marketing principles to the tourism business including market analysis, marketing planning, marketing strategies, and various techniques of marketing promotions. Prerequisite: IST 203 or Dean’s Approval A study of the process and benefits of research in the tourism industry including research question selection, research design, sampling, research methodology, data collection tools, data analysis by statistical software along with research in finding presentations for business development.


ITM 413 Seminar in Tourism

(3 credits)

Prerequisite: ITM 121 or Dean’s Approval This course explores various situations and issues in the tourism industry. Students have opportunities to invite experts in tourism related industries to share their experiences and valuable knowledge for the purpose of applying it to their future careers. Major Electives

Students have to choose on e track of concentration with a total amount of 15 credits from the following 2 concentration tracks; 1) Creative Tourism Business Track ITM 341 Creative Travel Planning and Organizing

(3 credits)

Prerequisite: ITM 225 or Dean’s Approval A study of principles and elements of tour organizing, process and techniques of tour planning, creative tour itinerary writing, marketing and public advertising. Students have opportunities to organize an actual tour for a real destination. ITM 342 E-Business for Tourism Industry

(3 credits)

Prerequisite: IIT 201 or Dean’s Approval This course provides the background of E-business development with the supporting advancement of modern technology, electronic information exchanges, customer relation management along with business development through electronic media. The study wil be hands-on in the computer lab.

ITM 343 Creative Tourism

(3 credits)

ITM 344 New Product Development in Tourism

(3 credits)

ITM 345 Entrepreneurship for Tourism Business

(3 credits)

Prerequisite: ITM 121 or Dean’s Approval This course explores the meaning, concepts, and forms of creativity in tourism as a value adding element of the tourism business through case studies and field trips. Prerequisite: ITM 225 or Dean’s Approval This course explores the market demands and trends as well as the business environment in order to identify the market opportunities for new products or business development in response to the market needs. Market survey and new product presentation to the tourism industry are also studied. Prerequisite: ITM 225 or Dean’s Approval A study of roles, types, and characteristics of entrepreneurship including business planning, analysis, and business environment evaluation for both internal and external aspects along with the pathway and opportunities to become an entrepreneur in the tourism business. This course includes field trips.

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2) Creative MICE Management track ITM 346 Introduction to MICE

ITM 348 MICE Logistics (3 credits)

This course aims to provide the introduction to the meaning, importance, characteristics, forms, and differences between meeting, incentive, convention, and exhibition (MICE) business. Students also learn about the organizations relating to the MICE business along with the growing trends of the industry. This course includes field trips. ITM 341 Creative Travel Planning and Organizing

(3 credits)

Prerequisite: ITM 225 or Dean’s Approval A study of principles and elements of tour organizing, process and techniques of tour planning, creative tour itinerary writing, marketing and public advertising. Students have opportunities to organize an actual tour for a real destination. ITM 347 Venue Management for MICE

(3 credits)

Prerequisite: ITM 122 or Dean’s Approval This course provides the criteria of venue selection, planning, budgeting, coordinating, and preparing the venue in response to the types of market target and meeting, incentive, convention, and exhibition (MICE) activities. This course includes field trips.

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(3 credits)

Prerequisite: ITM 346 or Dean’s Approval This course explores the significance of meeting, incentive, convention, and exhibition (MICE) logistics in order to facilitate the planning process of various events in MICE business. This course includes field trips. ITM 349 Event Project Management

(3 credits)

Prerequisite: ITM 346 or Dean’s Approval This course provides the opportunities for students to apply the learned knowledge and skil s in event management to actual planning, designing, coordinating, advertising, solving problems, and evaluating the event management through hands-on actual event management experience. Free Electives ITM 241 Spa Management

(3 credits)

A study of spa evolution, types of spa management, methods of therapy as well as various products used in the spa business, integration of the spa business with health and wellness and tourism, and laws and regulations related to the spa business. This course includes field trips. ITM 242 In-flight Passenger Service

(3 credits)

This course explores the roles and importance of flight attendants. Students have opportunities to practice service skills in food and beverage, safety practices, and other tasks required before taking off, during the flight, and after landing.


ITM 243 Gastronomy of the World

(3 credits)

A study about the history of various national foods, foods for special occasions, the food culture of different countries and the uniqueness of each national food. This course includes field trips. ITM 244 Digital Photography for Tourism Promotion (3 credits)

Prerequisite: IIT 201 This course provides the theories and techniques of digital photography to be used as a promotional tool in the hotel and tourism business such as menu, brochure, and website design. The study wil be in the computer lab along with field trips. ITM 245 Travel Writing

(3 credits)

This course provides techniques and various styles of writing to share travel experiences and knowledge in various aspects such as culture, tourist destinations, livelihoods, foods, festivals. Students have a chance to practice travel writing based on their interest. ITM 246 Selling and Negotiating Skills

(3 credits)

A study of the roles and responsibilities of the salesperson including working process, systemic and effective selling techniques, customer management strategies in order to maximize the customer satisfaction.

ITM 247 Introduction to Wine Appreciation

(3 credits)

This course aims to provide the knowledge about the history, origin and types of wines including the production process, storing, label reading and wine selection. Students also learn how to pair the food with appropriate wine, wine tasting, wine opening and serving, and wine and health issues. This course includes field trips. ITM 248 Customer Handling Skills

(3 credits)

This course aims for students to understand the role and importance of customers in the hotel and tourism business including service theories, customer satisfaction through service and complaint handling. ITM 249 Health and Wellness Tourism

(3 credits)

A study of meaning, types, and principles of integrating tourism in the health and wellness business in various forms such as hospitals, spas, resorts, and aesthetic clinics along with tourism management strategies specially for health and wellness. This course includes field trips. ITM 250 Thai Society and Culture

(3 credits)

A study of the Thai social structure, religions, beliefs, cultures, festivals, local wisdoms, livelihoods, arts, family, and food through lectures and field trips.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 97


ITM 251 Wedding Planner Business

(3 credits)

This course provides the background of wedding service styles including planning, operations, management, marketing, advertising, and trends of the wedding planner business.

through experiencing the nature, art, performance, music, and cultures. This course emphasizes the learning process based on various media and diverse experience. ITM 257 Educational Field Trip

ITM 252 Golf Management

(3 credits)

This course provides the background of golf course service styles including planning, operations, management, marketing, advertising, and trends of the golf course business. This course includes field trips.

Experiencing the good practice of travel business operation both domestic and international in order to broaden the worldview and gain experience through field trips under the supervision of faculty members. ITM 258 Recreational Activities for Tourism

ITM 253 Special Topic in Tourism Business

(3 credits)

A study of an interesting, modern, and useful topic in the tourism industry. ITM 254 Independent Study

(3 credits)

Individualized study of a selected topic in the tourism industry under the supervision and recommendation of faculty members. ITM 255 Cross Cultural Experience

(3 credits)

This course explores the differences of livelihoods and cultures of other countries in order to understand the culture difference through traveling and living abroad under the supervision of faculty members. ITM 256 Aesthetics for Life

(3 credits)

A study of concepts about the aesthetics of living 98 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(1 credit)

(1 credit)

This course provides opportunities for students to learn the recreational activities management process through being a part of recreational activities leaders for tourists. The skil s gained include problem solving techniques based on hands-on experience and field trips under the supervision of faculty members. (13 credits) All students are required to take 4 credits of Internship Preparation for Tourism Industry and Internship I before choosing to continue on another 9 credits of Cooperative Education Track or Internship Track. Professional Internship

ITM 312 Internship Preparation for Tourism Industry (1 credit)

Prerequisite: ITM 121 or Dean’s Approval This course aims to prepare students to be equipped with necessary skil s for internship including internship application letter writing, resume writing, internship interview preparation, personality development, and good practices during internship.


ITM 331 Internship I

(3 credits)

Prerequisite: ITM 312 or Dean’s Approval Students apply the studied theories to their practicum training at tourism related industries both in the domestic or overseas organization under the College’s approval. Students are trained for a minimum of 10 weeks or approximately 400 hours. The internship is under the faculty’s supervision and evaluated by both the faculty and training organization. Students are required to submit an internship report after finishing the internship. Cooperative Education Track CO 301 Pre-Cooperative Education

(3 credits)

The study of the concept behind the cooperative education system and the development of readiness and various capabilities such as job application letter writing, employer screening, job interview techniques, communication skil improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing and presentation techniques, as well as entrepreneurship skil s, recommended practices at work and workplace safety. ITM 422 Cooperative Education

(6 credits)

Prerequisite: CO 301 The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student wil be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality which offers the

possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student wil be evaluated for their performance by the faculty and the establishment. As well, the student wil be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment. Internship Track ITM 414 Career Preparation for Tourism Industry

(3 credits)

ITM 421 Internship II

(6 credits)

Prerequisite: ITM 312 or Dean’s Approval This course aims to prepare students to be equipped with necessary working skil s including job selection based on personal characteristics, job interview preparation, personality development, job application process and good practice for working in the tourism industry. Professionals in the tourism industry are invited to share their knowledge and experiences in this course. Prerequisite: Passed ITM 331 or Dean’s Approval Advanced practicum training for students to apply the studied theories and experience from Internship I to the real working situation in tourism related industries both in a domestic or overseas organization under the College’s approval. Students are trained for a minimum of one semester or 16 weeks consecutively. The internship is under the faculty’s supervision and evaluated by both the faculty and training organization. Students are required to submit an internship report along with a tourism business development project after finishing the internship. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 99


ENTREPRENEURSHIP Bachelor of Business Administration (Entrepreneurship) BBA (Entrepreneurship)

The Entrepreneurship program at Bangkok University International College is designed for undergraduate students exhibiting high entrepreneurial potential and interest in developing an early foundation for understanding entrepreneurship. This program will enhance the students’ understanding of what it is like to be an entrepreneur, how to evaluate and investigate new business opportunities, and how to prepare a business plan. The curriculum corresponds well with the curricula of major universities in the U.S. The program is designed to utilize both theoretical concepts and real-world cases in order to develop skills in decision making and problem solving in entrepreneurial settings. Career Opportunities

The Entrepreneurship program will help graduates to discover their innate entrepreneurial potential, and to give them a set of tools and perspectives for capitalizing on that potential. There are many career opportunities that graduates can pursue. Graduates are able to start their own ventures; work in fast-growing and innovative firms; take over familyowned companies; buy a business or acquire a franchise; become corporate entrepreneurs, pursue entrepreneurial ideas and concepts in large and established organizations; be entrepreneurs in public sector organizations; and bring an

entrepreneurial perspective to their own disciplines. Bachelor of Business Administration Entrepreneurship Degree Plan Total Number of Credits

General Education 30 credits Professional Education 93 credits Core Courses 51 credits Major Requirements 30 credits Major Electives 12 credits Free Electives 6 credits

Total 129 credits

List of Courses General Education

(30 credits)

A minimum of 30 credit hours is required. Students must enroll in ILB 100 Study Skills as well as in other courses in the areas of Humanities and Language, Social Sciences and Mathematics and Science in order to fulfill the requirement. Humanities and Language

(A minimum of 17 credits)

IEN 103 Critical Reading IEN 104 College Writing IEN 105 Communicative English ILB 100 Study Skills*

3 3 3 1

* Required BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 103


ILB 108 Critical and Creative Thinking ILB 113 Art Appreciation

Social Sciences

3 3 3

(A minimum of 6 credits)

IIT 201 Computer and Information Technology 3 IMA 101 Fundamental Mathematics 3 or ISC 201 Man and Environment 3

}

Physical Education and Recreation

(A minimum of 6 credits)

ILB 101 General Psychology ILB 109 Politics and Government ILB 110 Intercultural Studies

Mathematics and Science

3 1

(A minimum of 1 credit)

IPE 101 Rhythmic Activities IPE 102 Ballroom Dance IPE 103 Volleyball IPE 104 Basketball IPE 105 Badminton IPE 106 Table Tennis IPE 107 Games Activities IPE 108 Tennis IPE 109 Golf IPE 110 Thai Boxing IPE 111 Sepak Takraw and Takraw IPE 112 Thai Classical Dance IPE 115 Camping and Outdoor Activities

104 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

1 1 1 1 1 1 1 1 1 1 1 1 1

Professional Education Core Courses

(93 credits) (51 credits)

IAC 102 Financial Accounting IAC 203 Managerial Accounting IBC 101 Introduction to Information System ICS 202 Introduction to Business Computing IEC 203 Introduction to Economics IEM 311 Entrepreneurship IEN 390 Business English IFI 212 Business Finance ILA 102 Business Law ILA 301 Taxation IMA 104 Quantitative Techniques for Decision Making IMG 101 Introduction to Business IMG 112 Management IMG 212 Production and Operation Management IMG 311 International Business Management IMG 428 Strategic Management IMK 212 Principles of Marketing IPM 213 Human Resources Management IPM 323 Organizational Behavior IST 202 Business Statistics

3 3 3 3 3 3 3 3 3 3

3 3 3 3 3 3 3 3 3 3


Major Requirements

(30 credits)

IEM 320 Entrepreneurial New Venture 3 IEM 321 Entrepreneurial Finance 3 IEM 323 Technology for Entrepreneurship 3 IEM 326 Business Negotiations and Problem Solving 3 IEM 327 Logistics and Supply Chain Management for Entrepreneurship 3 IEM 334 Entrepreneurial Business Strategy 3 IEM 335 Marketing for Entrepreneurship 3 IEM 425 Entrepreneurial Ethics and Social Responsibility 3 IEM 426 Entrepreneurial Risk Management 3 IEM 427 Entrepreneurial Business Networking and Cluster Management 3 Major Electives

(12 credits)

IEM 324 Creativity and Innovation Management IEM 336 Living the Entrepreneurial Experience IEM 337 Entrepreneurship for ASEAN Economic Community IEM 338 Entrepreneurship in China IEM 339 Entrepreneurship in Thailand IEM 340 Small and Medium Enterprise Management IEM 341 Trade and Industrial Development for Entrepreneurship

3 3 3 3 3 3 3

IEM 421 Project Management for Entrepreneurship 3 IEM 422 Special Topics in Entrepreneurship 3 IEM 423 Seminar in Entrepreneurship 3 IEM 424 Independent Study 3 ICO 301 Pre-Cooperative Education 3 IEM 430 Cooperative Education 3

Free Electives

(6 credits)

Free electives include all other courses offered by Bangkok University International College or those approved by the Bangkok University International College Policy Committee. Courses available include, but are not limited to, the following: ICA 222 Modern Presentation Techniques 3 ICN 101 Chinese I 3 ICN 102 Chinese II 3 ICS 310 Computer Programming 3 IMK 333 Export-Import Management 3 IFR 101 French I 3 IFR 102 French II 3 IGR 101 German I 3 IGR 102 German II 3 IJP 101 Japanese I 3 IJP 102 Japanese II 3 ISP 101 Spanish I 3 ISP 102 Spanish II 3 ITH 101 Thai Language for Foreigners I 3 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 105


ITH 102 Thai Language for Foreigners II IIL 101 Italian Language and Culture I IIL 102 Italian Language and Culture II IKR 101 Korean Language and Culture I IKR 102 Korean Language and Culture II

Courses: Entrepreneurship IEM 311 Entrepreneurship

3 3 3 3 3

(3 credits)

Prerequisite: IMG 101 Introduction to Business or Dean’s Approval Study characteristics of entrepreneurs, entrepreneurship, types of entrepreneurs and entrepreneurial concepts like developing business model, topping business, succeeding business, family business management, business modernization, and knowledge of small and medium enterprises. IEM 321 Entrepreneurial Finance

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study financial management for entrepreneurs in forms, as allocation of assets of small and medium enterprise entrepreneurs, study of acquiring capital for entrepreneurs and general financial institution for entrepreneurs and asset management for entrepreneurs, and other entrepreneurial asset management. 106 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

IEM 323 Technology for Entrepreneurship

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study essential modern technology and innovation for entrepreneurs in different purposes of use such as communication technology, transportation technology, production technology, buying and selling technology and raw material sourcing technology and other technology as environmental technology. IEM 324 Creativity and Innovation Management

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study issues of creativity, forming creativity, and problem solving by using creativity. In addition, study how to transfer creativity into innovation, adding value to the products and services by using creativity, managing organization and conflict by using creativity, creatively developing products and innovations in ways to response the needs of consumers and increase competitiveness for entrepreneurs. IEM 326 Business Negotiations and Problem Solving (3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study concepts and negotiation techniques and business problem solving today, forms and concepts of business reconciliation and necessary law involved, techniques and concept in dealing business in domestic and international level, business problem solving in domestic and international level. In addition, study public and private organizations that help in modern business negotiation.


IEM 327 Logistics and Supply Chain Management (3 credits) for Entrepreneurship

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study logistics and Supply Chain Management for Entrepreneurs since study of essential logistics forms, structures and system, study supply chain for entrepreneurs since raw material sourcing, production, inventory management, warehousing, buying and selling, transportation, reverse engineering, including technologies for logistics today such as online database system, RFID use. IEM 421 Project Management for Entrepreneurship (3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study project management for entrepreneurs by studying planning, resource allocation, developing projects, budgeting in project management, possibility and feasibility study of project, studying techniques using in analyzing benefits and breakeven cost and profit in the future of project as calculating project cost, applying Gantt chart and excel computation.

IEM 422 Special Topics in Entrepreneurship

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study special topics in entrepreneurship such as characteristics of modern entrepreneurs, social entrepreneurs, technological entrepreneurs, creating entrepreneurs and problems of modern entrepreneurship such as problem from economic and social uncertainty and other interesting issues. IEM 423 Seminar in Entrepreneurship

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study interesting topics of entrepreneurship by establishing seminar, presenting important material of entrepreneurship, focusing on conversation, questioning and answering, debating interesting topics about entrepreneurs and encouraging students to participate and give opinions as well as listening to the new information and knowledge of entrepreneurship. IEM 424 Independent Study

(3 credits)

Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval Study and doing project or research based on interest of students under instructor’s supervision.

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COMPUTER GRAPHICS AND MULTIMEDIA Bachelor of Technology (Computer Graphics and Multimedia) B.Tech. (Computer Graphics and Multimedia)

such as digital film production, Internet and E-commerce, animation and design.

The Computer Graphics and Multimedia program at Bangkok University International College is designed for students who want to prepare themselves for careers in computer graphics and multimedia by providing the skills, insight, and fluency of expression necessary to meet the challenges of future developments in the multimedia world. This program will begin with a foundation in drawing/illustration, graphic design, color, and computer applications. Following the foundation, students are expected to develop advanced skills in various aspects of computer graphics and multimedia, learning to use tools of design and modeling. These tools enhance the student’s flexibility and creativity and enable them to produce advanced projects that will demonstrate their practical and technical competence.

Bachelor of Technology Computer Graphics and Multimedia

Career Opportunities

Computer Graphics and Multimedia graduates can be expected to become specialists with future-focused education and skills. They will also find a strong job market and exciting opportunities for professional development. The program will give graduates a strong competitive edge and professional skills needed for their success in this exciting field. The program opens a variety of career opportunities for graduates in the field of computer graphics and multimedia,

Degree Plan

Total Number of Credits

General Education 30 credits Professional Education 87 credits Core Courses 36 credits Major Requirements 21 credits Major Electives 30 credits Free Electives 6 credits

Total

List of Courses General Education

123 credits

(30 credits)

A minimum of 30 credit hours is required. Students must enroll in the ILB 100 Study Skills as well as in other courses in the areas of Humanities and Language, Social Sciences, and Mathematics and Science in order to fulfill the requirement.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 111


Humanities and Language

IEN 103 Critical Reading IEN 104 College Writing IEN 105 Communicative English IEN 100 Study Skills ILB 108 Critical and Creative Thinking LIB 113 Art Appreciation

Mathematics and Science

ILB 109 Politics and Government ILB 110 Intercultural Studies

Physical Education and Recreation

3 3 3 1 3 1 (9 credits)

IIT 201 Computer and Information Technology 3 IMA 101 Fundamental Mathematics 3 ISC 201 Man and Environment 3

Social Sciences

(14 credits)

IPE 101 Rhythmic Activities IPE 102 Ballroom Dance IPE 103 Volleyball IPE 104 Basketball IPE 105 Badminton IPE 106 Table Tennis IPE 107 Games Activities IPE 108 Tennis IPE 109 Golf

112 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(6 credits)

3 3 (1 credit)

1 1 1 1 1 1 1 1 1

IPE IPE IPE IPE

110 Thai Boxing 111 Sepak Takraw and Takraw 112 Thai Classical Dance 115 Camping and Outdoor Activities

Professional Education Core Courses

(87 credits) (36 credits)

ICM 111 Graphic Design ICM 112 Drawing/Illustration ICM 121 Computer Graphics ICM 122 Graphic Design for the Internet ICM 211 Color Theory ICM 212 Introduction to Multimedia ICM 214 Art History ICM 215 Typography ICM 216 Introduction to Multimedia / Vector Formats ICM 221 Public Media, Design, and Tools ICM 222 Introduction to 3-D Design ICM 223 Programming for Media Designer Major Requirements

1 1 1 1

3 3 3 3 3 3 3 3 3 3 3 3

(21 credits)

ICM 224 Visual Communication ICM 311 2D and 3D Animation ICM 312 Interactive Design ICM 321 Ethics, Law, and Professionalism ICM 322 Digital Photography

3 3 3 3 3


ICM 411 Video Communication ICM 421 Senior Project

Major Electives

3 3 (30 credits)

ICM 323 Trends of Thai Design ICM 324 Character Design ICM 331 Computers and Music ICM 332 Scriptwriting and Storyboarding ICM 341 Internet and Website Structure ICM 342 Introduction to Web Business ICM 351 Package Design ICM 352 Social Responsibility in Communication Media ICM 353 Modeling for Game Development ICM 361 Computer-Aided Design ICM 362 Advanced Drawing/Illustration ICM 363 Advanced Digital Photography ICM 431 Information Design and Usability ICM 432 Digital Cinematography ICM 441 Advanced Interactive Design ICM 442 e-Commerce Design ICM 443 Multimedia Programming ICM 451 Independent Study ICM 452 Internship ICM 461 2-D Animation and Tools ICM 462 3-D Animation and Tools

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

ICM 471 Cooperative Education ICO 301 Pre-Cooperative Education

Free Electives

6 3 (6 credits)

Free electives include all other courses offered by Bangkok University International College or those approved by the Bangkok University International College Policy Committee. Courses available include, but are not limited to, the following: ICA 111 Introduction to Communication 3 ICA 222 Modern Presentation Techniques 3 ICA 491 Global Perspectives on International Issues: Focus on Thailand 3 ICS 310 Computer Programming 3 ICN 101 Chinese I 3 ICN 102 Chinese II 3 IFR 101 French I 3 IFR 102 French II 3 IGR 101 German I 3 IGR 102 German II 3 IJP 101 Japanese I 3 IJP 102 Japanese II 3 ISP 101 Spanish I 3 ISP 102 Spanish II 3 ITH 101 Thai Language for Foreigners I 3 ITH 102 Thai Language for Foreigners II 3 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 113


Courses: Computer Graphics and Multimedia ICM 111 Graphic Design (3 credits)

Working in a studio setting, students are given a strong grounding in graphic communications and design. Through the use of various media, students will learn design theory, typography, color principles and concept development. Students will become acquainted with the tools of graphic design, use creative thinking to solve communication problems, and apply their theoretical knowledge to a variety of design projects.

ICM 122 Graphic Design for the Internet

(3 credits)

Prerequisite: ICM 111 This course introduces students to the problems and solutions of creating original graphics for the Web. Using computer applications, students will design images for background, text, graphics, navigation and animation. Students will learn to use appropriate colors, file formats and compression methods in creating graphics and layouts. ICM 211 Color Theory

(3 credits)

A studio course emphasizing a creative discovery of two-dimensional forms. Students will consider the nature and importance of light, values and graphic composition in selectively seeing and recording a visual world.

Color Theory investigates in a theoretical and practical way the three aspects of color – hue, value, and saturation – in both pigment and light. Through direct manipulation, students will develop sensitivity to color and realize how relative, easily influenced and personal it is.

ICM 121 Computer Graphics

ICM 212 Introduction to Multimedia

ICM 112 Drawing/Illustration

(3 credits)

(3 credits)

Using a project and team-based approach, students use the computer to apply creative art and design principles. Students will use the standard image editing software that applies to all the media: print, interactive, video and animation. Students will learn current industry standards for those media. Scanning, compositing, retouching, watermarking, and output to print, will be learned. Working as teams and using a companion software program, students will create basic web sites. 114 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(3 credits)

Introduction to the fundamental concepts in multimedia including media issues, representation, storage, transmission; text, graphics, audio and video concepts; multimedia design and delivery; multimedia development tools; and digital compression techniques. Also included will be printing technology and the process of multimedia production and distribution.


ICM 214 Art History

(3 credits)

A survey of the continuing change experienced in art since the 15th century. Students will examine how an image is achieved as well as the significance of the subject represented. Individual inquiry concerning the nature of art is encouraged. ICM 215 Typography

(3 credits)

A strong typographic foundation is laid in conjunction with an overview of historic type classification. Exercises range from semantics to basic page layout using a grid. Critical comparisons of elements of classical forms version more modern forms allow students to choose and combine fonts for specific applications.

ICM 221 Public Media, Design, and Tools

(3 credits)

This course is an introduction to interactive multimedia concepts and presentations. Using new media tools, students develop storyboards and flowcharts for interactive presentations designed for CD and the internet platforms. Students work individually to develop a series of projects that cover various aspects of the multimedia design process. ICM 222 Introduction to 3-D Design

(3 credits)

This studio course is dedicated to the study of design in the three dimensions - height, width, and depth. Students work with a variety of media and complete sculptural and architectural projects to learn how to manipulate 3-D forms and space. Students also learn to construct and analyze 3-D forms.

ICM 216 Introduction to Multimedia / Vector Formats (3 credits)

Introduction to the fundamental tools of digital media production. This course will cover the technical processes of the variety of Vector formats, their particular functions and their creation and manipulation for effect. Also covered are the pragmatics of the file format; how files are used, the necessities of composition, and transmission with storage. Through course projects and assignments, students will explore the appropriate process required to create various components of visual graphics.

ICM 223 Programming for Media Designer

(3 credits)

Introduction to programming languages currently used in the design industries. Students will learn fundamentals of programming as well as the history of programming development. Through a series of course projects, students will explore “stand-alone� applications utilizing different operating-system environments. Students will also explore real-world, workflow by utilizing specific programming languages and Action and Script to automate tasks of image editing, graphic design and page layout applications. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 115


ICM 224 Visual Communication

(3 credits)

Prerequisite: ICM 111 This course is an introduction to basic design concepts including grid based design, graphic reduction (levels of abstraction) image sequencing, relationships of form/ counterform, systems design and issues of communication. ICM 311 2D and 3D Animation

3 (credits)

Prerequisite: ICM 111, ICM 222 This course is an introduction to computer animation. Building on the skills learned in the core drawing and graphics classes, this course will focus on mastering the tools and terms used in computer animation in order to design, illustrate and final edit animation clips. The elements and composition of 2D animation as opposed to 3D modeling will be highlighted. Basic techniques of modeling, lighting, and texture-mapping will be covered in 3D animation. ICM 312 Interactive Design

(3 credits)

Prerequisite: ICM 212 This course focuses on the aesthetics of digital media elements and issues surrounding coherence in nonlinear environments. Students are introduced to authoring techniques and technologies, and designing processes as they learn how to create and develop basic projects in which interactivity is the focus. 116 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

ICM 321 Ethics, Law, and Professionalism

(3 credits)

This module provides an appreciation of the effects on society of IT-based technology. In order to promote professional competence in the workplace, computer-related Thai/International law, the role of the computer professional and ethical duties associated with the computer use are included. The class will start with a historical examination of ethics and, through research, presentations and discussions, will provide opportunity to learn why it is essential to understand the ethical implications of our professional activities. Topics also include: global implications of technology, security, international law, personal responsibility, discrimination and harassment, computer crime, privacy, and intellectual property rights. ICM 322 Digital Photography

(3 credits)

This course in photography will introduce the student to the use of the adjustable camera, use of exposure meters, f-stops and shutter speeds. The students will study the history of photography as a reference point for their own image making. The transition from traditional film development using negatives to digital processing and printing will covered as well. Students will learn to make digital adjustments such as contrast and brightness. Conceptually, the course will look at the distinctive features of the photographic medium as well as the distinct possibilities offered by digital photography. These attributes will be applied to solve various business needs in terms of package design, marketing, and communication.


ICM 323 Trends of Thai Design

(3 credits)

This course will explore the history of modern era design as an evolution from classical Thai and Southeast Asian forms and expressions of visual design. Through a series of visual research projects students will also explore contemporary trends in Thai graphic design for both editorial communication and entertainment.

ICM 332 Scriptwriting and Storyboarding

This class is designed to help students become familiar with the elements of dramatic writing, learn how to tell a good story, develop a sense of storytelling through cinematic techniques including Color Script, and develop their creative potential. ICM 341 Internet and Website Structure

ICM 324 Character Design

(3 credits)

Prerequisite: ICM 222, ICM 311 This course will follow the Introduction to 3D and the 2D/3D Animation courses. Students in this course will use scripts and other material provided in the course to conceptualize, design, dress and animate characters for specific roles. The focus of the course will be the variety of approaches to an advanced treatment of the modeling and texturing of characters within a specific environment to achieve desired results. ICM 331 Computers and Music

(3 credits)

Prerequisite: ICM 212 Computers and Music examines the history, literature and theory of music technology. In the lab, students will use computer music software and hardware to complete creative assignments. In addition, students will learn about the impact of technology on popular and experimental genres including its impact on the music industry.

(3 credits)

(3 credits)

Students will gain an appreciation for the architectural factors that a Web manager must consider when implementing Web servers and Web services for personal computers and mobile devices. Students will discuss relevant aspects of the architecture of the Internet including the Domain Name System, registering domain names, obtaining IP addresses, access technologies, and TCP/IP. Students also look closely at the Web servers themselves, considering factors such as operating systems, Web server software, security concerns, secure on-line transactions, server performance, Java, CGI, Active-X, etc. Students work on a semester-long case project to design the Web infrastructure for an organization.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 117


ICM 342 Introduction to Web Business

(3 credits)

This course introduces the World Wide Web and its development from an information sharing tool to a key in business success. Examines how a business can use the web and how to incorporate a web presence into its current business practice. The student will learn how to develop an effective site and site structure as well as an understanding of marketing the site on and off the web. Students will develop an understanding of the global nature of the web including international and intercultural issues. ICM 351 Package Design

(3 credits)

Prerequisite: ICM 111 This course will introduce students to design concepts and practical applications of package design and construction. Students analyze and create three-dimensional and graphic solutions for several packaging problems: labeling, redesign, and a box structured for reuse. Students will seek creative alternatives to conventional packaging through more environmentally benign designs. ICM 352 Social Responsibility in Communication Media Students will examine the

(3 credits)

role of media in society. This course offers a systematic approach to understanding the moral issues relevant to mass communications and technology in combination with the practice of ethics by media professionals. 118 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Students will learn the history of the media, survey codes of ethics from various trade groups, and study the impact media and technology have on society. Through this class, participants will be enabled to assess and make informed choices in their own work. ICM 353 Modeling for Game Development

(3 credits)

This course explores 3-D modeling specifically designed for integration into a game engine. Students are expected to develop an understanding of the principles of modeling. The focus is on creating characters and other forms to be integrated into a game and included on demo reels. Aesthetics, construction, communication, sculptural skills and quality of work are stressed ICM 361 Computer-Aided Design

(3 credits)

This is an introductory course using the CAD software. Topics include familiarization with computers and the basic elements of computer-aided drafting, and the operation of a computer graphics system as it is used in professional practice. The student gains hands-on experience at the computer graphics station while working on a variety of drafting exercises in the architectural and engineering disciplines.


ICM 362 Advanced Drawing/Illustration

(3 credits)

Prerequisite: ICM 112 This course continues and expands on topics covered in ICM 112. This is an advanced course in illustrating and drawing using an advertising framework. Through assignments based on actual projects, students become familiar with the art director-client-illustrator relationship and how it affects the evolution of their work creatively and technically. This course is aimed at developing personal style and finished drawings for illustration. Assignments take a tutorial approach to identify and nurture elements that make each student’s work unique. ICM 363 Advanced Digital Photography

(3 credits)

Prerequisite: ICM 322 This course continues and expands on topics covered in ICM 322. This course, targeted to advanced photography students, emphasizes the philosophical and technical relationship between the camera and the computer. Students are expected to mesh their personal aesthetic with the multitude of possibilities available in electronic media. Appropriate presentation, software options and sequencing of imagery are stressed, along with historical examples that provide background for understanding this new medium.

ICM 411 Video Communication

(3 credits)

Prerequisite: ICM 212, ICM 224 An introduction to the theories and techniques of video production as used for broadcast, business and new media. Students study and practice scriptwriting, image creation and editing techniques for effective communication messages. ICM 421 Senior Project

(3 credits)

Prerequisite: A Minimum of two Major Requirement courses To gain employment in the field of design, a designer needs to present a portfolio of their work. In today’s market, that portfolio can run the gamut from a traditional designer’s “book” to an interactive web site or CD-ROM or a video demo reel. In this class, students define and develop a body of work under the guidance of faculty. Emphasis is on presentation, editing, and organization of a personal portfolio. ICM 431 Information Design and Usability

(3 credits)

This course explores user-centered design processes. It offers a broad perspective that emphasizes how user research and prototype assessment can be integrated into different phases of the design process. Usability testing is also covered. The hands-on step-by-step discussion of test design is augmented by a discussion of current theory and strategy.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 119


Prerequisite: ICM 411 Through various exercises, students learn how digital cinematography techniques are utilized in current film and television productions. Students explore and evaluate digital image capturing as executed by digital cinematographers and the application of digital moving image techniques essential for digital image capture.

presence into business process and the technical requirements of e-Commerce solutions. Server side scripts will be developed or enhanced to provide content management, security, payment systems, auxiliary systems, and transaction processing. Included in B2C solutions, mobile and personal devices will be covered as new mediums for business. The design and marketing issues of mobile phones, and other small screen devices are also addressed.

ICM 441 Advanced Interactive Design

ICM 443 Multimedia Programming

ICM 432 Digital Cinematography

(3 credits)

(3 credits)

Prerequisite: ICM 312 This course enables students to implement applications to a level of intuitive visual development in order to create, import, animate, and control media in a sophisticated, interactive interface. Students learn the issues regarding Hybrid Interactive CD and web creations and debugging for multiple playback and browser environments. Students explore gif animations and batch-graphic manipulation, and sound. The class acts as a team working on a large project and creates a project estimation based on a client’s needs for finished product. ICM 442 e-Commerce Design

(3 credits)

Prerequisite: ICM 342 This course will examine the design and implementation of Internet technologies used for the purchase and sale of goods and services, and to provide service and support to customers after the sale. It will cover incorporating the web 120 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(3 credits)

Prerequisite: ICM 212, ICM 223 In this course, students will use advanced multimedia environments to design and develop multimedia applications that combine text, images, sound, video, and animation. Topics will also include theories of interactivity, hypertext, and instructional technology ICM 451 Independent Study

(3 credits)

Opportunity for students to pursue advanced study in a predefined area with a particular instructor. ICM 452 Internship

(3 credits)

Prerequisite: A minimum of two Major Requirement courses This internship will allow students to get hands-on experience in the graphic design and multimedia industry. The internship program provides advanced graphics and multimedia


majors with experience in a professional environment, helping to prepare them for entry into the job market. Status updates will be submitted to an advising instructor during the internship. ICM 461 2-D Animation and Tools

(3 credits)

Prerequisite: ICM 311 This course allows students to strengthen existing animation skills by emphasizing illustrative style and technique. Through lectures and practice, students explore the influence of the visual arts in independent production and develop a personal aesthetic. Students will also learn to develop a better sense of timing, staging and fluid movement while continuing to develop sequential drawing skills. ICM 462 3-D Animation and Tools

ICM 471 Cooperative Education

(6 credits)

Prerequisite: ICO 301 The study of actual working processes in a realworld establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality which offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated for their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment.

(3 credits)

Prerequisite: ICM 311 Students are challenged to integrate, both technically and aesthetically, 3-D character and background elements in a project-based environment. Students master match-moving and compositing techniques, as well as exercise character animation and modeling skills. Students will also explore basic tools and apply them to various anatomical problems to find modeling and rigging solutions for character motion. Major emphasis is placed on proper identification of controls for the end user.

ICO 301 Pre-Cooperative Education

(3 credits)

The study of concept behind the cooperative education system and the development of readiness and various capabilities such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing and presentation techniques, as well as entrepreneurship skills, recommended practices at work and workplace safety.

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 121


Hotel and Restaurant Management Bachelor of Arts (Hotel and Restaurant Management) B.A. (Hotel and Restaurant Management)

This program aims to develop undergraduate students to become well-rounded, service-minded professionals with solid knowledge, professional experience and practical skills that are suitable for challenging careers in hotel, restaurant and service related businesses. It prepares students to be in management positions and become successful entrepreneurs. This creative program emphasizes laboratory practice together with hotel and restaurant management theory. Our well-equipped, state-of-the-art facilities include computer laboratories as well as simulation rooms for front office, housekeeping, laundry, botany, decorations, kitchen, restaurant, cafe/ and bar. Career Opportunities

The program offers a promising future in the challenging hotel and restaurant industry. Potential career paths include: • Hotel Manager • Hotel Owner • Hotel Staff • Restaurant Manager • Restaurant Owner • Restaurant Staff • Food Stylist • Chef • Florist • Spa Manager • Front Desk Staff

• Concierge • Event Planner • Caterer

Class Location All classes for the Hotel and Restaurant Manage-

ment program are held at Bangkok University’s Rangsit Campus Bachelor of Arts Hotel and Restaurant Management Degree Plan Total Number of Credits

General Education 30 Credits English Courses 9 Credits Core Courses 12 Credits Elective Courses 9 Credits Professional Education 90 Credits Professional Foundation Courses 30 Credits Major Requirement Courses 30 Credits Major Elective Courses 30 Credits - Special Interest Courses (15 Credits) - Professional English Courses (15 Credits) Free Elective 6 Credits Professional Internship Courses 6 Credits Total Number of Credits 132 Credits

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 125


List of Courses General Education (30 Credits)

English Courses

EN 011 English in Action EN 012 English for Daily Life EN 013 English for Expressing Ideas

Core Courses IGE 111 Value of Graduates

IGE IGE IGE

(12 Credits)

112 Information Technology and the Future World 114 Thai Citizens, Global Citizens 115 The Art of Life

Elective Courses IGE 116 Leadership Skills

(9 Credits)

Major Requirements (9 Credits)

IGE 117 Mathematics for Daily Life IGE 118 Life and Health IGE 119 Thai Wisdom and Creative Economy

Professional Education (90 Credits) Professional Foundation Courses (30 Credits) HRI 101 Introduction to Tourism and Hospitality

HRI 102 Service Psychology HRI 103 Cross Culture and Consumer Behavior in International Hotel and Restaurant Businesses 126 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

HRI 104 International Hotel and Restaurant Management HRI 105 Law and Ethics in International Hotel and Restaurant Industry HRI 202 Information Technology for International Hotel and Restaurant Businesses HRI 301 Quality Service Management HRI 402 Human Resource Management in International Hotel and Restaurant Businesses HRI 405 Research for Hotel and Restaurant Industry HRI 406 Seminar in International Hotel and Restaurant Businesses (30 Credits)

HRI 121 Introduction to Culinary Operations HRI 201 Accounting and Financial Management for International Hotel and Restaurant Businesses HRI 211 Room Management HRI 221 Food and Beverage Operations and Management HRI 222 Kitchen Operations and Management HRI 223 Restaurant Management and Operations HRI 302 Entrepreneurship in International Hotel and Restaurant Businesses HRI 401 Sales and Marketing for International Hotel and Restaurant Businesses


HRI 403 HRI 404

Strategic Planning and Development for International Hotel and Restaurant Businesses Feasibility Studies and Facilities Planning for International Hotel and Restaurant Businesses

Major Elective Courses Special Interest Courses

(30 Credits) (15 Credits)

Students have to choose one of the 4 Concentration tracks and 15 credits of a chosen foreign language. Special Interest Courses: Hotel Management Track

HRI 391 Hotel Design and Decoration HRI 392 Hotel Facility Planning and Maintenance HRI 393 Organization Behavior in Hotel Business HRI 394 Integrated Marketing Communication for Hotel Business HRI 395 Franchising in Hotel and Restaurant Industry Special Interest Courses: Food and Beverage Management Track

HRI HRI HRI HRI HRI HRI HRI

331 Thai Cuisine 332 Western Cuisine 333 Thai Dessert 334 Basic Patisserie 335 Bartending 336 Introduction to Wine 337 The Art of Coffee Making

Special Interest Courses: Spa Management Track

HRI HRI HRI HRI HRI

341 Spa Operations and Management 342 Spa Marketing and Branding 343 Anatomy for Thai Massage 344 Thai Massage 345 Aromatherapy

Special Interest Courses: Event Management Track

HRI HRI HRI HRI HRI

351 Event Management 352 Banquet and Catering Management 353 Basic Flower Arrangement 355 Recreation and Entertainment Management 356 MICE Management

Professional English Courses

HRI HRI HRI HRI HRI HRI HRI

(15 Credits)

371 English for Hotels 372 English for Hospitality Industry 373 English for Room Division Operations 374 English for Restaurant Business 375 English for Spa Business 376 English for Tourism 377 English for Catering Industry

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Free Elective Courses

ICO 301 Pre-Cooperative Education HRI 354 Advanced Flower Arrangement HRI 381 Food Carving HRI 382 Food Styling HRI 383 Fusion Food HRI 387 Independent Studies in Hotel and Restaurant Industry

(6 Credits)

(6 Credits)

Course Descriptions General Education English Courses EN 011 English in Action

(30 Credits) (9 Credits)

This course provides students with practice in reading for main ideas and summarizing, free writing, vocabulary, and basic grammar. Learners will also practice listening and speaking skills through computerized language activities in a self-study language laboratory.

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This course designed to develop vocabulary and grammar for everyday use of English. The course also enhances skills in reading and writing logical responses to external sources of information. Learners will practice listening, pronunciation and conversational skills used in daily life topics through use of the computerized self-study language laboratory. EN 013 English for Expressing Ideas

Professional Internship Courses

HRI 265 Internship I HRI 365 Internship II HRI 466 Cooperative Education in Hotel and Restaurant Industry

EN 012 English for Daily Life

This course enhances the students ability to read texts concerning current events and write short reactive essays to express logical opinions on topics covered. They will also study and practice the principles for strong presentation skills. Through practice in the computerized self-study language laboratory, students can develop their ability to communicate in English in their own time. Core Courses IGE 111 Value of Graduates

(12 Credits)

This course helps students to learn how to enhance quality of life through improving moral values, ethics, and personality, based on Bangkok University’s doctrine. The course focuses on development of life skills, self-awareness, inter-personal relationships, harmonization with society and the natural environment, as well as the dynamics of the global context.


IGE 112 Information Technology and the Future World

This course covers the roles and importance of information technology, focusing on the use of information systems in combination with applied mathematics and statistics, so as to provide the most effective learning and applicability of information to modern life. The course also provides knowledge of the impact of information technology on current living conditions. IGE 114 Thai Citizens, Global Citizens

This course aims to prepare students for the creation of civil society. The course facilitates learning about the meaning and ideal characteristics of citizenship for Thai and world society, so as to develop skills needed for living together with others whose nationality, beliefs, language, and way of life which are different from one’s own. Focus is placed on elements of civil society such as social equity, harmony, partnership, personal/public accountability, political ideology based on a democratic system with the King as head of state, awareness of membership of society, and moral commitment, as well as willingness to volunteer for the development of society. IGE 115 The Art of Life

Elective Courses IGE 116 Leadership Skills

(9 Credits)

This course intends to enable students to understand the importance of leadership skills. Topics include the basic concepts of leadership models, skills and qualities possessed by leaders. Students should be able to apply the principles of leadership by developing the practical skills both as a leader and a follower. IGE 117 Mathematics for Daily Life

The course aims to help students develop mathematic literacy to see the connections and applications of mathematics to daily life. Topics include the application of basic mathematics to everyday situations, such as health formulae, paying taxes, calculating single and compound interest in savings and investing. IGE 118 Life and Health

This course aims to enable students to better understand about lifespan, behavior, safety in food, diseases affecting society, epidemics and prevention of diseases. The course covers self-care techniques that will assist them in developing health wellness.

This course provides knowledge in the aesthetics of living, nurturing of positive thinking and attitude, crafting of relationships between individuals and groups, as well as in arts, music, and literature. This course is conducted through lectures, case studies, study trips and practical experience. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 129


IGE 119 Thai Wisdom and Creative Economy

This course aims to focus on Thai wisdom regarding human relationships, human relationships with nature and the supernatural, and provide knowledge about the creative economy in order to raise awareness about being Thai and living happily. Students should be able to apply such knowledge to enhance the value of information technology applications and marketing management. Professional Education (90 Credits) Professional Foundation Courses (30 Credits) HRI 101 Introduction to Tourism and Hospitality

In this course we focus on the evolution, patterns, structure and characteristics of the tourism and hospitality industry. An understanding is given of the characteristics of the tourism system and relationships within the hospitality industry as a foundation to further education in the tourism and hospitality industry. HRI 102 Service Psychology

This course studies of the concepts and theories of psychology as applied to the hospitality industry. This includes human relations, factors influencing service, and the application of psychological principles to effectively develop the service process.

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HRI 103 Cross Culture and Consumer Behavior in International Hotel and Restaurant Businesses

This course studies of the roles and importance of cultural diversity and consumer behavior in international hotel and restaurant businesses and their effects on business operations and employee performance. HRI 104 International Hotel and Restaurant Management

This course focuses on the evolution, patterns, types, structure and characteristics of global hotel and restaurant businesses. Main topics include administrative systems, strategies, planning, the art and science of administration, the art of leadership, codes of conduct for executives, laws and regulations related to international hotel and restaurant businesses, and modern business trends. HRI 105 Laws and Ethics for International Hotel and Restaurant Industry

This course emphasizes the real practice of Thai and international laws, especially for those practicing within the hotel and restaurant industry -- involving work for hotels and restaurants, customs, licenses, and regulations involving environmental issues. The course also stresses the need to enhance ethics and codes of conduct for hotel and restaurant owners.


HRI 202 Information Technology for International Hotel and Restaurant Businesses

This course covers fundamental programming used in the hotel and restaurant industry – specifically, the Computer Reservation System (CRS) such as OPERA Reservation System (ORS), restaurant POS software, etc. This subject is instructed in a specialized computer lab. HRI 301 Quality Service Management

This course emphasizes the principles and techniques of Total Quality Management (TQM) with a focus on understanding the total quality concept and techniques for managing, controlling, and improving quality. The course also aims to convey knowledge of the quality management process and key quality management activities, such as setting quality standards, understanding the concepts of customer value and evaluating customer satisfaction, dealing with customer complaints and gaining a better understanding of the problems associated with improving quality through case studies. HRI 402 Human Resource Management in International Hotel and Restaurant Businesses

program design, recruitment and selection, training and development, implementation and evaluation, employee counseling, discipline and termination, equal employment, as well as labor relations. HRI 405 Research for Hotel and Restaurant Industry

This course covers research methods and expected benefits of research for the hotel and restaurant industry, the development of research questions, research design, sampling, developing tools required for collecting and recording data, statistics programming utilized in data analysis, and the presentation of data used for a wide range of business development. HRI 406 Seminar in International Hotel and Restaurant Businesses

Prerequisite: HRI 265 and HRI 365 /or HRI 466 This is a seminar in analyzing problems concerning the hospitality industry and trends in the international hotel and restaurant business. The course provides lecture sessions by specialists in related fields with topics that students can apply to their particular case studies.

This course will provide an in-depth understanding of the roles and functions of members of the human resources department in the hotel and restaurant business. The emphasis is placed on the modern day importance of human resources management and the new “corporate view� of the function, BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 131


Core Courses (60 Credits) Major Requirements (30 Credits) HRI 121 Introduction to Culinary Operations

This course covers culinary fundamentals, equipment handling, basic knowledge of cooking materials and principles of selecting ingredients to meet standards of culinary sanitation where laboratory practice will parallel class work. HRI 201 Accounting and Financial Management for International Hotel and Restaurant Businesses

This course covers basic accounting and finance. The theories and techniques of finance and accounting cycles will grant appropriate plans, decisions, and internal controls for management of international hotel and restaurant businesses. HRI 211 Room Management

This course covers the structure of front office management, room reservations and registration, room provision for hotel guests and other administrative tasks of hotel operations. This includes the relationship of front office services and study of the operation and management of the housekeeping department, in room preparation and decoration, as well as other services associated with housekeeping. This course covers the structure, tasks and responsibilities of food and beverage departments, types of food and beverages, events and banquet formats. It also includes practiHRI 221 Food and Beverage Operations and Management

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cal food and beverage service skills, table setting, serving food and beverages, clearing and cleaning tables, and cleaning and storing equipment used in food and beverage services. HRI 222 Kitchen Operations and Management

This course covers the theory and practice of kitchen management, management structure, and the tasks and responsibilities of kitchen staff. Study includes the design and layout of kitchen, menu planning, food and beverage cost and quality control, sanitary management and health, and safety at work place. Prerequisite : HRI 121 Introduction to Culinary This course covers the principles of restaurant management in both restaurant services and kitchen operations. The tasks and responsibilities of restaurant staff, service quality management, menu planning, menu controlling, food purchasing and receiving, storage and disbursement of raw materials, food production and maintenance of physical resources are all covered, with practice in a simulated restaurant. HM 223 Restaurant Management and Operations

HRI 302 Entrepreneurship in International Hotel and Restaurant Businesses

The course aims to cover all aspects of successful entrepreneurship and the process of starting a new business in the international hotel and restaurant businesses. It introduces the students to the role and principles of small hotel and restaurant business operations.


HRI 401 Sales and Marketing for International Hotel and Restaurant Businesses

The course introduces modern approaches to services, marketing, the marketing of the hotel and restaurant business, and the elements of the marketing mix (service, price, distribution and promotion) as applied to the business. The course also suggests a comprehensive strategy for this vital sector. HRI 403 Strategic Planning and Development for International Hotel and Restaurant Businesses

The course will enhance students’ understanding of the strategic planning process and its application to the international hotel and restaurant business. The course also presents an overview of strategic management policy making, electronic marketing, and marketing plan implementation. HRI 404 Feasibility Studies and Facilities Planning for International Hotel and Restaurant Businesses

The course studies project feasibility and factors affecting a proposed new hotel or restaurant, as well as the physical resources for the project.

Major Electives Courses (30 Credits) Special Interest Courses: Hotel Management Track HRI 391 Hotel Design and Decoration

This course includes concepts, theories, and methods of how to design and decorate hotels. In addition, the course emphasizes the importance of other factors included in hotel design and decoration, such as location, environment, budget, law, and social responsibility. The course covers hotel facility planning and maintenance; the methods of providing facilities and services, facility satisfaction assessment, selection, design and adaptation of hotel facilities, together with hotel facility technology and facility maintenance in the hotel. HRI 392 Hotel Facility Planning and Maintenance

HRI 393 Organization Behavior in Hotel Business

This course includes concepts and theories regarding organizations, organizational analysis, human resources, motivation, interpersonal communication in a hotel, working behavior, relationships and teamwork, attitude and interpersonal communication, management roles and decisions which affect human resources, conflict resolution, and behavior control of human resources in the hotel industry.

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HRI 394 Integrated Marketing Communication for Hotel Business

This course covers the idea of integrated marketing communication; media planning and how to reach the stakeholders, marketing promotion activities, brand differentiation in the hotel business, potential trends of communication technology with the customers, the effect of new methods of marketing communication, communication evaluation, and marketing campaigns. HRI 395 Franchising in Hotel and Restaurant Industry

This course covers concepts, structures, and categories of the franchise business in the hotel and restaurant industry, along with franchise evolution, relationship management between franchisors and franchisees, potential problems and solutions, and franchising trends case studies.

HRI 333 Thai Dessert

This course covers the characteristics of Thai desserts, including the ingredients of Thai sweets and techniques used in making Thai desserts, while combining theory and practice. HRI 334 Basic Patisserie

This course covers the fundamental knowledge, skills, and techniques necessary in the preparation of basic patisseries. The theoretical study of basic baking tools and equipment, as well as ingredient functions and product identification will be emphasized. Students will have the opportunity to produce cookies, cakes, muffin, tarts, basic custards, and pastries. Basic frosting and decoration techniques are also included. HRI 335 Bartending

This course covers the characteristics of Thai food, the ingredients used in Thai cuisine, and professional Thai culinary techniques, while combining theory with practice.

Students will explore many types of beverages and mixed drinks, both alcoholic and non-alcoholic. Focus is placed on the study of tools and equipments, mixing and serving techniques, and measures as applied to bartending. Through both theoretical and practical lessons, students will be able to create and prepare a variety of mixed drinks.

HRI 332 Western Cuisine

HRI 336 Introduction to Wine

Special Interest Courses: Food and Beverage Management Track HRI 331 Thai Cuisine

This course covers the characteristics of western food, assorted ingredients in western cuisine and western culinary techniques, while combining theory and practice. 134 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

This course introduces the geography and history of wine, as well as the art of wine making and evaluation. Students will have the opportunity to gain knowledge on food pairing, wine keeping, and wine servicing. A field trip to winery or wine vendors is included.


HRI 337 The Arts of Coffee Making

This course provides the fundamental knowledge necessary for establishing a cafe/ business. The study of cafe/ styles and organizational chart as well as the types, origin, and manufacturing process of coffee beans will be discussed. Students will be able to develop their barista skills through practical lessons and field trips.

HRI 344 Thai Massage

Prerequisite : HRI 343 Anatomy for Thai Massage This course introduces students to the history of traditional Thai massage, safety, massage techniques to restore health and relax, constraints, precautions, etiquette, and ethics in Thai massage. Practical massage lessons for relaxation, stretching, hot steam and herbal steam treatment will be taught in class.

Special Interest Courses: Spa Management 345 Aromatherapy HRI 341 Spa Operations and Management Track HRI

The course introduces students to spa operations and management. The topics include history, type, operations, spa therapy, spa products, the mixture of spa business and health tourism, and laws and regulations in spa related business. HRI 342 Spa Marketing and Branding

The course introduces students to spa related marketing, customer behavior, situation analysis, strategic planning, marketing plan, effective branding, and the use of communication channels to increase marketing opportunities in the spa business. HRI 343 Anatomy for Thai Massage

The course introduces students to a study of basic anatomy, joints, and various part of the body which indicate health status. Students will also learn safe techniques for relaxation and health care, as well as constraints and precautions in Thai massage. Practical lessons will be taught in class.

Prerequisite : HRI 343 Anatomy for Thai Massage This course studies the history of international and Thai essential oils, a variety of herbal plants for making essential oils, qualities and properties of essential oils used in basic therapy. Emphasis is on methods of blending massage oils, precautions for massage, using essential oils, etiquette and code of ethics for massaging, as well as practical lessons on essential oil massage for relaxation. Special Interest: Event Management Track HRI 351 Event Management

This course studies event forms and principles as well as processes in organizing meetings, seminars, exhibitions and expositions, and procedures for operating on-site and offsite catering functions. Emphasis is on providing client contacts, dealing efficiently with problems and conflicts, and exploring trends in the event organization business, as well as practical lessons in managing event projects. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 135


HRI 352 Banquet and Catering Management

This course covers forms and management principles of banquet and catering as well as procedures for operating and planning on-site and off-site catering functions. Emphasis is on providing client contacts, dealing with problems and conflicts, exploring trends in the catering business, as well as practical lessons in managing banquets and catering. HRI 353 Basic Flower Arrangement

This course covers theories, components, principles and basic knowledge of flower arrangement, characteristics, maintenance and equipment, as well as selections of proper vases for flower designs and eastern and western arrangements. Emphasis is on an integration of theories and practice to provide students with essential knowledge for creating different styles of flower arrangements. HRI 355 Recreation and Entertainment Management

This course covers principles of recreation and entertainment businesses and practice of the leadership skills necessary to enhance operational efficiency responding to the tourists’ needs. HRI 356 MICE Management

This course covers MICE theory related to event planning and management for individuals and organizations. Emphasis is on planning as well as a study of industry overview and trends in the Meetings, Incentives, Conventions, and Exhibitions business. 136 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Professional English Courses (15 Credits) HRI 371 English for Hotel

This course studies an intermediate level English used in hotel departments such as reception, banquet, housekeeping, public relations, sales and marketing through the practice of writing correspondence and internal memos, and the practice of communicative skills. This course studies English structure and vocabulary used in the service industry such as hotel, cruise, restaurant, and spa. The course encourages students to practice listening, speaking, reading, and writing skills relating to daily conversation. Students will also practice working in simulated situations. HRI 372 English for Hospitality Industry

HRI 373 English for Room Division Operations

This course provides students with essential English knowledge required to work in room division operations. Students will become more familiar with English expressions practiced in daily work routines as well as technical terms of the industry. Students will have opportunities to sharpen their listening and speaking skills by practicing simulated situations and reinforce writing and reading skills by dealing with relevant hotel documents. The aim of this course is to provide students with the skills needed to understand foreign guests and interact with them in a proper manner.


HRI 374 English for Restaurant Business

HRI 377 English for Catering Industry

HRI 375 English for Spa Business

Free Elective Courses (6 Credits) CO 301 Pre-Cooperative Education

This course provides students with essential English knowledge required for communication in the restaurant business, especially technical terms. It is designed to enhance the four communication skills: listening, speaking, reading and writing. This course specially caters for students who aim for a placement in the spa business. It focuses on improving the four English communication skills: listening, speaking, reading, and writing, which familiarizing students with technical terms used in the spa business. HRI 376 English for Tourism

This course is designed for those who want to broaden their English knowledge to work in the tourism industry as a service provider or a manager. The goal of this course is to familiarize students with technical terms regarding tourism, art, culture, geography, the performing arts, music, and architecture. Students will have opportunities to sharpen their listening, speaking, reading, and writing skills and to learn how to find the main ideas of relevant documents, articles, or books on the subject, as well as how to speak in business situation regarding the matters.

The course aims to introduce students to English usage found in the context of the catering industry. Emphasis is on English communicative skills, namely; listening, speaking, reading, and writing skills.

The course aims to provide students with theories and understanding about pre-cooperative education, as well as to equip them with useful knowledge and skills for their future careers, namely; job application letter writing skills, job interview techniques, communicative skills, personality development, team-player working skills, and organizational cultures. HRI 354 Advanced Flower Arrangement

Pre-requisite: HRI 371, or upon Dean’s approval The course aims to provide students with the theoretical and practical study of advanced flower arrangement. Content to be covered is flower arrangement for a variety of occasions, flower arrangement with various materials, and cost management.

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HRI 381 Food Carving

The course aims to introduce students to techniques and methods of food carving, especially vegetables and fruits. Students learn how to prepare materials and gain hands-on knowledge of equipment, as well as the application of art in food carving. Theoretical and practical study allow students to employ the skills and knowledge obtained from class to real-life dish decorations.

HRI 386 Hotel and Tourism in ASEAN

The course enhances understanding of the hotel and tourism business operations in ASEAN nations, environmental factors and changes affecting the business successes, opportunities and obstacles encountered in the business in each country, and business trends in this region. Business case studies are also included.

HM 388 Independent Studies in Hotel Restaurant Industry HRI 382 Food Styling The course emphasizes a thorough study of relevant

This course provides knowledge of food styling methods and techniques used in various cultures and the application of edible and inedible materials to garnish the food and decorate the dining table. Both theoretical and practical learning methods will be emphasized.

topics and matters in the hotel and restaurant business. Students are able to study and conduct research at any overseas or local academic institution. Individualized study is carried out under faculty supervision.

Professional Internship Courses HRI 383 Fusion Food HRI 265 Internship 1

This course combines theory and practice to teach about the uniqueness of foods from various cultures, with the aim of developing an understanding of how to combine foods from different cultures to become fusion food. HRI 384 Verrines and Plated Dessert

This subject offers tips and techniques for verrines and plated desserts. Students will also learn how to use different types of sauces to draw a decorative plate. The course will cover both theory and practice. 138 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(6 Credits)

Students are allowed to do an internship either in Thailand or overseas. Internship based study enables students to adapt theoretical knowledge to real life situations in hotel, restaurant, cruise, spa business. The Thai Hotel Association, Thai Chamber of Commerce and other service-related work placements. Students are required to complete at least 400 working hours. The internship is monitored and evaluated under cooperation between the Department of Tourism and Hotel Studies and the work placement accepting organization.


HRI 365 Internship 2

The advanced internship course allows the students to do an internship either in Thailand or overseas. The chosen work placement must be different from the Internship I course. Internship based study enables students to adapt theoretical knowledge into real life situation in hotel, restaurant, cruise, spa, Thai Hotel Association, Thai Chamber of Commerce or other service related work placements. Students are required to complete at least 400 working hours. The internship is monitored and evaluated under cooperation between the school departments and the work placements.

Preparatory Courses HRI 001 Preparatory English for Hotel and Restaurant

The course covers a development of communicative English skills (listening, speaking, reading, and writing) to prepare students to successfully study the principles of management and operations of the international hotel and restaurant industry in English.

HRI 466 Cooperative Education in Hotel and Restaurant Industry

Prerequisite: CO 301 Pre-Cooperative Education Students study the practical working system in a workplace through being an employee. The course is designed to prepare students to be ready for professional careers by working in principle and systematic operations. Students are required to work full time for at least a semester of 16 weeks. The assigned work must be of high quality or work that provides practical experience in the students’ major fields of study or a proposed project or work that benefits an organization as a whole. The Cooperative education will be monitored and evaluated under cooperation between the school departments and the work placements. Students are required to submit an evaluation report at the end of the placement.

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COURSE DESCRIPTIONS ACCOUNTING IAC 101 General Accounting

(3 credits)

A study of the fundamental concepts in accounting and the nature of accounting; the double-entry system; the accounting equation; recording in the general journal; significance of the financial budget; analyzing of financial records and business financial systems such as traveling, hotel and real estate. This course also focuses on financial analysis techniques applied to management planning, control and decisionmaking including cost and budgetary procedures. IAC 102 Financial Accounting

(3 credits)

This course is designed to study the procedures of financial accounting, the accounting systems that concern service and merchandising firms, cash control, voucher system specialized journals, and the inventory system. Students also study the manufacturing accounting system which includes a preparation of the manufacturing costs and the cost allocation for the various sections of a firm. IAC 203 Managerial Accounting

(3 credits)

Prerequisite: IAC 102 or Dean’s Approval The course is offered to understand the financial statements, the utilization and application of such statements, and the financial planning in decision-making and control. 140 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

Students study cost accounting concepts and their application in the executive’s decision-making and control. Student will also study the usefulness of financial statements, financial statement analysis, statements of changes in financial positions, the effects of price level changes to financial statements, and the budgetary procedures and business forecasting, based upon projected data. BUSINESS COMPUTER IBC 101 Introduction to Information System

(3 credits)

A study of the definition of information system; applications of technology and computerized systems such as database management system, decision supporting system for business planning, decision making, and controlling. The data communication networks and systems such as internet, e-commerce, intranet, extranet are also included. COMPUTER SCIENCE ICS 202 Introduction to Business Computing

(3 credits)

A study of the use of computers in business, with emphasis on applications of micro-computers in publications, storage of data, letters, reports, documentation, data files, data feeding, data presentations, printouts, spreadsheet programs, report printings, and graftings, all based on software packages.


ICS 310 Computer Programming

(3 credits)

Computer organization. An overview identifying, components and their functions, machine and assembly languages: Programming Language and Programming; Representation of integers, reals, characters, instructions; Data types, constants, variables; Arithmetic expression; Assignment statement; Logical expression; Sequencing, alternation and iteration; Arrays; Subprograms and parameters; Simple I/O; Programming projects utilizing concepts and emphasizing good programming style. Algorithm Development; Techniques of problem solving; Flowcharting; Stepwide refinement; Simple numerical examples; Algorithms for searching (e.g.,linear, binary), sorting (e.g.,exchange, insertion) and merging of ordered lists. Examples are taken from such areas as business applications involving data manipulation and simulations involving games. ECONOMICS IEC 203 Introduction to Economics

FINANCE IFI 212 Business Finance

Prerequisite: IAC 102 or Dean’s Approval A study of the role of financial management; the fundamental financial analysis; asset management; short-term, intermediate, and long-term financing; capital investments, capital structures and the dividend policy. IFI 422 International Finance

This subject aims to acquaint students with the fundamental principles of micro and macroeconomic theories. Topics include surveys of consumer choice theories, production theory, competitive and non-competitive markets, income distribution theory and theories of monetary and fiscal policies, income distribution and international trade.

(3 credits)

Prerequisite: IEC 203 The course aims at training students in learning the aspects and management of international finance, balance of payment, currency exchange systems, practices and adjustments in international markets, international institutions and international financial problems. FOREIGN LANGUAGE IEN 390 Business English

(3 credits)

(3 credits)

(3 credits)

This course is designed to prepare students for their professional use of the English language. They will learn how to communicate effectively in business and social situations; to write business letters, reports, and proposals; and to read business documents and short articles. The communication skills necessary for finding employment such as writing resumes and application letters and interviewing techniques are also studied. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 141


ICN 101 Chinese I

(3 credits)

IFN 101 Finnish Language and Culture I

(3 credits)

A study of the fundamental Mandarin Chinese structure, sound systems and the basic 300 characters used in counting numbers, greeting, reserving accommodation, traveling abroad, exchanging money and ordering food.

An introduction to the Finnish language with the emphasis on comprehension of the spoken language and appreciation of the Finnish culture, leading to the ability to function effectively at a basic level.

ICN 102 Chinese II

IFN 102 Finnish Language and Culture II

(3 credits)

(3 credits)

Prerequisite: ICN 102 or Dean’s Approval This course develops further skills in speaking and writing. The 500 Chinese characters used in daily life will be covered.

Prerequisite: IFR 101 A continuation of IFN 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing skills.

ICN 201 Chinese for Business Communication

IFR 101 French I

(3 credits)

Prerequisite: ICN 102 or Dean’s Approval This course introduces students to the Chinese language used in the business environment, and technical terms. Emphasis is on negotiations, business presentation, and customer service. The 500 Chinese words used in business will be covered. ICN 202 Introduction to Chinese Writing

(3 credits)

Prerequisite: ICN 102 or Dean’s Approval A study and practice of Chinese composition. Examples of good essays will be studied. Students should be able to write a 200-300 word, grammatically correct composition using the right Chinese characters. 142 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(3 credits)

A study of the fundamental language structure and general vocabulary used in everyday life; the practice of listening, reading, speaking and writing skills. IFR 102 French II

(3 credits)

Prerequisite: IFR 101 or Dean’s Approval This course focuses on the proper use of the French language structure in grammar, vocabulary, idiom and writing, listening, speaking and reading for communication. IFR 201 French III

(3 credits)

Prerequisite: IFR 102 or Dean’s Approval A study of short texts in French of intermediate length. Oral and listening practice, grammar and vocabulary review and short written assignments will be required.


IFR 202 French IV

(3 credits)

IGR 202 German IV

(3 credits)

Prerequisite: IFR 201 or Dean’s Approval An advanced study of the French language structure, grammar, vocabulary, and idioms including listening, speaking, reading, writing letters and essays and an introduction to translation. Materials selected from newspapers, magazines and journals will also be employed.

Prerequisite: IGR 201 or Dean’s Approval An advanced study of the German language structure, grammar, vocabulary, and idioms including listening, speaking, reading and writing letters and essays and an introduction to translation. Materials selected from newspapers, magazines and journals will also be employed.

IGR 101 German I

IIL 101 Italian Language and Culture I

(3 credits)

A study of the fundamental structure and general vocabulary; the practice of listening, speaking, reading and writing skills for education. IGR 102 German II

(3 credits)

Prerequisite: IGR 101 or Dean’s Approval A study of the proper structure, grammar, vocabulary, and idioms; the practice of listening, speaking, reading and writing for communication. IGR 201 German III

(3 credits)

An introduction to the Italian language with the emphasis on comprehension of the spoken language and appreciation of the Italian culture, leading to the ability to function effectively at a basic level. IIL 102 Italian Language and Culture II

(3 credits)

Prerequisite: IIL 101 A continuation of IIL 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing.

(3 credits)

Prerequisite: IGR 102 or Dean’s Approval A study of short texts in German of intermediate length. Oral and listening practice, grammar and vocabulary review and short written assignments will be required.

IJP 101 Japanese I

(3 credits)

A study of Japanese pronunciation, general vocabulary and fundamental language structure; the writing system of HIRAGANA, KATAKANA and basic 100 KANJI characters; the practice of listening, speaking, reading and writing skills.

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IJP 102 Japanese II

(3 credits)

Prerequisite: IJP 101 or Dean’s Approval A study of the language structure and daily life vocabulary; more practice of listening, speaking, reading and writing. Various fundamental sentence patterns and about 200 KANJI characters will be covered.

IKR 102 Korean Language and Culture II

Prerequisite: IKR 101 A continuation of IKR 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing. INW 101 Norwegian Language and Culture I

IJP 201 Japanese III

(3 credits)

Prerequisite: IJP 102 or Dean’s Approval A study of the proper language structure, grammar, vocabulary, and idioms; practice in reading short Japanese passages, writing simple and complex sentences. (3 credits)

Prerequisite: IJP 201 or Dean’s Approval A complex study of the proper Japanese language structure, grammar, vocabulary, and idioms; practice in listening, speaking, reading, and writing, translating short passages from English to Japanese and Japanese to English. IKR 101 Korean Language and Culture I

(3 credits)

An introduction to the Korean language with emphasis on comprehension of the spoken language and appreciation of the Korean culture, leading to the ability to function effectively at a basic level.

144 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(3 credits)

An introduction to the Norwegian language with the emphasis on comprehension of the spoken language and appreciation of the Norwegian culture, leading to the ability to function effectively at a basic level. INW 102 Norwegian Language and Culture II

IJP 202 Japanese IV

(3 credits)

(3 credits)

Prerequisite: INW 101 A continuation of INW 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing. IRS 101 Russian Language and Culture I

(3 credits)

An introduction to the Russian language with the emphasis on comprehension of the spoken language and appreciation of the Russian culture, leading to the ability to function effectively at a basic level.


IRS 102 Russian Language and Culture II

(3 credits)

ISP 201 Spanish III

(3 credits)

Prerequisite: IRS 101 A continuation of IRS 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing.

Prerequisite: ISP 102 or Dean’s Approval A study of short texts in Spanish of intermediate length. Oral and listening practice, grammar and vocabulary review and short written assignments will be required.

ISD 101 Swedish Language and Culture I

ISP 202 Spanish IV

(3 credits)

An introduction to the Swedish language with the emphasis on comprehension of the spoken language and appreciation of the Swedish culture, leading to the ability to function effectively at a basic level. ISD 102 Swedish Language and Culture II

(3 credits)

Prerequisite: ISD 101 A continuation of ISD 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing. ISP 101 Spanish I

(3 credits)

A study of the fundamental language structure and general vocabulary; a practice of listening, speaking, reading and writing skills. ISP 102 Spanish II

(3 credits)

Prerequisite: ISP 101 or Dean’s Approval A study of the proper use of the Spanish language structure, grammar, vocabulary, and idioms, including listening, speaking, reading and writing complex sentences.

(3 credits)

Prerequisite: ISP 201 or Dean’s Approval An advanced study of the Spanish language structure, grammar, vocabulary, and idioms including listening, speaking, reading and writing letters and essays and an introduction to translation. Materials selected from newspapers, magazines and journals will also be employed. ITH 101 Thai Language for Foreigners I

(3 credits)

Intensive spoken and written Thai for beginners. The students focus on conversational skills sufficient to communicate in everyday activities. Elements of the Thai language are also taught in preparation for comprehensive studies. ITH 102 Thai Language for Foreigners II

(3 credits)

Prerequisite: ITH 101 or Dean’s Approval A study of the proper use of the Thai language structure, grammar, vocabulary, and idioms, including comprehensive skills of speaking, listening, reading and writing Thai at a proficient level of communication. The students also learn to understand the cultural contexts of the language to be able to enter into conversations and discussions properly.

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ITH 201 Thai Language for Foreigners III

(3 credits)

Prerequisite: ITH 102 or Dean’s Approval A study of the intermediate language structure, grammar, vocabulary, and idioms; practice in the reading of short Thai passages, writing practice of simple and complex sentences. ITH 202 Thai Language for Foreigners IV

(3 credits)

Prerequisite: ITH 201 or Dean’s Approval An advanced study of the Thai Language structure, grammar, vocabulary, and idioms including listening, speaking, reading and writing letters and essays and an introduction to translation. IVN 101 Vietnamese Language and Culture I

(3 credits)

An introduction to the Vietnamese language with the emphasis on comprehension of the language and appreciation of the Vietnamese culture, leading to the ability to function effectively at a basic level. IVN 102 Vietnamese Language and Culture II

(3 credits)

Prerequisite: IVN 101 A continuation of IVN 101 whereby students study the language and culture and practice intermediate listening, speaking, reading and writing.

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INFORMATION TECHNOLOGY IIT 201 Computer and Information Technology

(3 credits)

An introduction to the computer: hardware and software systems, a study of computer applications, information presentation, computer networks, electronic mail, the influence of computers on society and the future of computerization. Extensive hands-on experiences with a broad range of computer applications will be emphasized. LAW ILA 101 Jurisprudence

(3 credits)

A study of the origins and nature of law, the classification of law, the use and abolition of law, the principles of law concerning persons, the establishment of juristic acts, and the formation of contracts and obligations. ILA 102 Business Law

(3 credits)

A study of the establishment, authority, functions, management and dissolution of a partnership and corporation; the principles of law concerning sale and bills. ILA 301 Taxation

(3 credits)

A study of the principles of taxation as provided in the Revenue Code; the principles of tax estimation and taxation on the part of incomes of natural persons and juristic persons, revenues, stamps, and other commercial taxes and revenues.


LIBERAL ARTS ILB 100 Study Skills

(1 credits)

The development of study skills in higher education, in terms of time-management, note-taking, reading-skills, report writing and library usage. ILB 101 General Psychology

(3 credits)

To introduce students to the fundamental knowledge of human behavior and nature; a disciplinary study of the development of the various branches of psychology; fundamental physiology relating to psychological growth and development; motivation and emotion; perception, learning, attitude, personality development and human relations. ILB 107 Ethics

(3 credits)

A study of metaphysical and ethical backgrounds, idealism, materialism, naturalism, existentialism, ideal aims of life, and ethical standards. The practice of solving current ethical issues, and the social responsibilities of individuals are included. ILB 108 Critical and Creative Thinking

(3 credits)

A study of logical thinking, the process of reasoning, the structure of deductive and inductive arguments, syllogism, enthymeme, basic symbolic logic, induction by enumeration, and Mill’s methods. This course also includes fallacy and critical analysis of arguments found in daily life. Theories of

creative thinking are included. The development techniques of factors and activities related to creative thinking are focused upon. ILB 109 Politics and Government

(3 credits)

A study of important political theories; governmental structures and political systems of global influential countries, Thailand and other countries in Southeast Asia; comparisons between the Thai government and selected foreign governments. Students also study the Thai Constitution, civil rights and elections. ILB 110 Intercultural Studies

(3 credits)

A comparative study of various contemporary cultures designed to improve the students’ global perspectives and to widen their horizons. Emphasis will be on customs, traditions, arts, beliefs and values. ILB 113 Art Appreciation

(1 credits)

A study designed to acquaint students with art philosophies, their elements, principles and values. ILB 331 Thai Studies

(3 credits)

A study of all facets concerning Thai history, political development, politics, international relationships, economic and societal structures, culture, art, literature, Buddhist philosophy, Thai wisdom, and the adapting and preserving of the Thai culture in the ever changing world. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 147


ILB 355 Cross Cultural Studies

(3 credits)

This course examines the differences and similarities of various cultures, ethnic groups, societies and states. The issues in cross-language communication will also be explored. ILB 444 Seminar on South East Asian Problems

(3 credits)

The course focuses on the discussion of the current major problems in Southeast Asian (SEA) countries, such as international relations and politics, local politics, boundary problems, security problems, corruption, poverty, developments in agriculture and industry, as well as environmental issues. MANAGEMENT IMG 112 Management

(3 credits)

A study of the principles of management; the functions of managers with regard to planning; organizing, staffing, motivating, communicating, coordinating and controlling. IMG 212 Production and Operation Management (3 credits)

A study of production functions; the selection of plant location; lay-out and design; analysis of work systems; quality and inventory control; transportation problems; and queuing system and control.

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IMG 428 Strategic Management

(3 credits)

Prerequisite: IMG 112 or Dean’s Approval A study of the formation of the strategic process and strategic business units; and the assessment of market opportunities and threats. This course also covers the topics of planning, designing business policies, business expansion and strategic formations of each area such as in finance, marketing and production. IMG 330 Small and Medium-Sized Enterprises

(3 credits)

The study of the nature of the entrepreneur; analysis of the criteria for selecting types of business; assessment of market environments and opportunities; functional areas of marketing, finance, human resources; and development of organizations for enhancing competitiveness MATHEMATICS IMA 001 Preparatory Mathematics Course

(non credit)

The development of fundamental concepts and skills of basic mathematics and algebra including the real number system, algebraic expressions, equations and inequality, word problems and algebraic fractions. This course is designed to give students sufficient background in mathematics.


IMA 101 Fundamental Mathematics

(3 credits)

IPM 323 Organizational Behavior

(3 credits)

A survey of elementary principles of mathematical problem solving; conceptual ideas using algebra; sets, permutations and combinations; relations and functions; graphs and trees. This course is designed to bring a workable knowledge of the subject that can be used in everyday life of undergraduate students.

Prerequisite: IMG 112 or Dean’s Approval A study of psychological and sociological concepts which include: perception, communication, motivation, group influence; interpersonal and intergroup relations; organizational relations, conflicts and changes.

IMA 104 Quantitative Techniques for Decision Making (3 credits) A study of the fundamentals of mathematical methods

PHYSICAL EDUCATION AND RECREATION IPE 101 Rhythmic Activities

and theories used for making business decisions. Those include matrix, probability theory; decision theory; inventory models; cost and profit analysis; linear programming; game theory and financial mathematics. PERSONNEL MANAGEMENT IPM 213 Human Resources Management

(3 credits)

A study of the principles, policies, and practices used to develop human resources in organizations. Topics include job analysis, organization development, recruitment selection, training, human resource planning, compensation management, performance appraisal, employee health safety as well as labor relations pertaining to disciplines of equal employment opportunity.

(1 credit)

A study and practice of exercising skills by moving correctly and gracefully to the rhythm of music. IPE 102 Ballroom Dance

(1 credit)

A study and practice of the basic skills and styles of ballroom dance. IPE 103 Volleyball

(1 credit)

A study and practice of the basic skills such as serving setting, passing and spiking, including basic instructions on rules and team play. IPE 104 Basketball

(1 credit)

A study and practice of the basic skills such as shooting, passing, ball-handling, man-to-man defensive play, basic rules, strategies, and teamplay. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 149


IPE 105 Badminton

(1 credit)

A study and practice of the basic skills such as strokes, single and double play, strategies, rules and interpretations.

IPE 111 Sepak Takraw

An introduction to the art, practice, tradition and rules of Sepak Takraw. IPE 112 Thai Classical Dance

IPE 106 Table Tennis

(1 credit)

A practice of the basic rules, strategies, and techniques, which also include bat-handling, step movements, and scoring. IPE 107 Games Activities

(1 credit)

A study of the basic knowledge and type of group recreational activities designed to create unity and relaxation among the players as well as to increase physical fitness. IPE 108 Tennis

(1 credit)

A study and practice of the basic skills, etiquette and participation in a golf game. IPE 110 Thai Boxing

(1 credit)

An introduction to the art, practice, tradition and rules of Thai boxing. 150 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

(1 credit)

An introduction to basic Thai classical dancing techniques. This course will familiarize students with Thai classical dance through active participation. IPE 113 Swimming (1 credit) An elementary course in the fundamentals of swim-

ming and diving. Students will learn fundamental aquatic skills such as increasing water comfort, holding breath, floating, front and back strokes, jumping in, and basic water safety skills and knowledge.

(1 credits)

A study and practice of the basic skills, rules and strategies in gameplay. IPE 109 Golf

(1 credit)

IPE 114 Physical Fitness Training

(1 credit)

Basic concepts for the development and maintenance of physical fitness including cardiovascular fitness, weight control, nutrition, strength flexibility and fitness assessment. IPE 115 Camping and Outdoor Activities

(1 credit)

An introduction to the philosophy of camping and outdoor activities. Training for camp leadership with the emphasis on camping skil s, program planning, and development of outdoor living skills.


SCIENCE ISC 201 Man and Environment

(3 credits)

A study of the current and future impact of scientific and technological growth on the environment, society, and economy; investigation of the problems of energy resources, population, and environmental changes; the balance of the ecosystem and environmental protection that can lead towards sustainable development. SECRETARIAL SCIENCE SE 453 Personality Development

(3 credits)

Students learn to develop a desirable physical and mental personality in terms of style of dress, physical health maintenance, public appearance, habit and attitude development, human relations, business manners and protocol, including public speaking techniques, and those in attending business meetings and social gatherings, leadership skills and characteristics. Also emphasized is the development of a personality that is valued in the context of Thai culture.

STATISTICS IST 202 Business Statistics

(3 credits)

A study of non-parameter statistics such as Chi-square, the analysis of variance, index numbers, the time series analysis, the regression and co-relation analysis, the theories of decision making and quality control. IST 203 Statistics for Social Sciences

(3 credits)

A study of the definition, scope and importance of statistics for social sciences research, data collection, frequency distribution and analysis, the measures of central tendency, the measures of dispersion, with the emphasis on the theories of sampling.

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KNOWLEDGE WITH VIRTUE

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ACADEMIC BULLETIN 2014 - 2015  

BANGKOK UNIVERSITY INTERNATIONAL COLLEGE

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