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The Story of The Baltimore Campaign for Grade-Level Reading


How the Story Began‌

• In June 2011, the Association of Baltimore Area Grantmakers convened a group of key community stakeholders to map out how Baltimore would achieve its vision to increase the amount of low-income children in Baltimore reading on grade level by 100% by 2020.

These stakeholders meetings produced many results.

 Completed a Community Solutions Action Plan  Chose Partnership Principles  Created Opportunity Scans for Summer Learning, Attendance, School Readiness, and Quality Teacher/Parent Engagement  Recommended a Campaign Structure  Hired a Baltimore City Program Director at the Fund for Educational Excellence

Hiring a Program Director: Mapping out the Road to Success

• In January 2013, the Baltimore Campaign hired a full-time Program Director, whose job has been to solidify Baltimore’s: • Strategic Focus Areas/Framework • Campaign Structure • Roadmap to achieve its vision

Identifying Strategic Focus Areas • Baltimore’s strategies/focus areas are school readiness, school, and extended learning opportunities • The three main strategies of the national campaign, the highlighted items, are all addressed within the framework

Baltimore’s Strategic Focus Areas

School Readiness

School (attendance, teacher effectiveness, curriculum, etc.)

Extended Learning Opportunities (summer, afterschool, Saturday school, etc.)

Cross-Cutting Focus Areas • Each of the strategies are led by existing organizations: Focus Area

Lead Organization

School Readiness

Family Literacy Coalition


Baltimore City Public Schools

Extended Learning Opportunities

Family League of Baltimore

• Baltimore GLR will help these organizations create a comprehensive literacy strategy and provide capacity for cross-cutting focus areas

Baltimore’s Framework-DRAFT Research & Evaluation Communication & Engagement

School Readiness

School (attendance, teacher effectiveness, curriculum, etc.)

Fundraising Organizational Capacity

Four cross-cutting focus areas

Extended Learning Opportunities (summer, afterschool, Saturday school, etc.)

Strategic Focus Areas

Baltimore’s Campaign structure has been established and members identified:

Steering Committee Program Director Project Management Team Workgroups


School Readiness


Extended Learning Opportunities

Steering Committee Program Director Project Management Team Workgroups

Constituent Members

Govt. Leaders (Youth Cabinet) Funders Nonprofits-CBOs Schools/Academia Youth/Families Businesses

The Baltimore Grade-Level Reading Coalition

Next Steps for creating the Roadmap

The next steps for the Campaign are to develop strategy recommendations within the three workgroups (School Readiness, School, Extended Learning Opportunities) and capacity within the four cross-cutting areas (Research & Evaluation, Communication & Engagement, Fundraising, Organizational Capacity).

We already started to develop a summer strategy • Launched in the summer of 2012, Read to Succeed works to ensure that every Baltimore child has access to quality summer opportunities. • This summer the program served approximately 2,700 children each day, 80% of which were reading below gradelevel.

Mayor Rawlings-Blake congratulating campers at the 2013 Read to Succeed graduation

BCPS youth completed a grand total of 50,456 hours of reading over a 5-week period.

The Baltimore Campaign convened the collaboration of partners from the Baltimore community to create a program that successfully promotes professional development, literacy instructions, and enrichment activities.

City Schools

Grade Level Reading/The FUND

Family League

Read to Succeed Mayor’s Office


Department of Social Services

Parks and People

Next Steps for Summer The Baltimore Campaign for GLR is in the process of evaluating Read to Succeed and two other summer literacy programs to inform recommendation for a 2014 summer strategy.

To be continued‌

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