Page 23

fine and fashion jewellery

POLISH JEWELLERY MARKET RETAIL VALUE

and online sales developed. Many brick-and-mortar stores saw potential in internet sales and began selling

mn EUR

their products online (e.g. Parfois). Thanks to new loca-

800

tions opening in smaller cities of the country, more con-

700

sumers have the opportunity to purchase fashion jewellery. Moreover, popular apparel stores, such as H&M and

600

Reserved, constantly widen their assortments of jewellery

500

and sell it at affordable prices.

400

Gold jewellery was the most popular, accounting

300

for 46% of retail value sales in 2013. Consumers usually choose yellow and white gold; however, they are begin-

200

ning to buy gold in other colours, such as pink, green, and

100

blue. Gold products are still perceived as traditional and

2012

2013

Poland Jewellery

are the first choice when it comes to choosing engage-

2014

Poland Fashion Jewellery

Poland Fine Jewellery

ment or marriage rings and chains. Silver accounted for

Forecast

37% of retail value sales. It is usually chosen by younger

Geographies

Categories

2012

2013

2014

or less wealthy consumers, who like to wear fine jewellery

Poland

Jewellery

719,7

758,7

795,1

on a daily basis.

Poland

Fashion Jewellery

123,8

124,9

126,7

Poland

Fine Jewellery

596,0 633,8

668,4

PROSPECTS

© Euromonitor International

Jewellery is expected to perform well over the forecast period (2013–2018). Similarly to watches, fine jewellery

POLISH JEWELLERY MARKET RETAIL VOLUME

will be perceived as an investment. Moreover, improving distribution channels and the launch of new stores

mn units

beyond the largest cities of the country will lead to con-

12

sumers buying more fine and fashion jewellery. Jewellery is expected to post a 4% constant value

10

CAGR over the forecast period, compared to the 2% 8

CAGR in constant terms noted over the review period. Growth was impacted in the review period by the increase

6

in the price of gold and the resultant rise in unit prices of fine jewellery.

4

Discounts and price promotions are very rare within jewellery. fine jewellery is almost never sold at a discount,

2

and fashion jewellery only during the change of season

2012

2013

Poland Jewellery

and when new collections appear. In terms of unit prices,

2014

Poland Fashion Jewellery

Poland Fine Jewellery

for fashion jewellery they are expected to decrease slightly

Forecast

in constant terms, while insignificant growth of fine jew-

Geographies

Categories

2012

2013

2014

ellery unit prices is expected over the forecast period.

Poland

Jewellery

10,3

10,6

10,9

Poland

Costume Jewellery

7,7

7,8

8,1

Poland

Real Jewellery

2,7

2,8

2,8

© Euromonitor International

www.balticjewellerynews.com

21

POLISH JEWELLERY REPORT

Over the forecast period 2013–2018 IMPROVING DISTRIBUTION CHANNELS AND THE LAUNCH OF NEW STORES beyond the largest cities of the country will lead to CONSUMERS BUYING MORE

Baltic Jewellery News (September 2014) No. 27  

Baltic Jewelllery News – 100 page magazine published in English, since 2005 and distributed in the whole Baltic Sea Region countries: Lithua...

Baltic Jewellery News (September 2014) No. 27  

Baltic Jewelllery News – 100 page magazine published in English, since 2005 and distributed in the whole Baltic Sea Region countries: Lithua...

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