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POLISH JEWELLERY REPORT

TRENDS AND PROSPECTS FOR JEWELLERY MARKET IN POLAND Report by EUROMONITOR International TRENDS

the review period. The weaker review period was strongly

Over the review period (2008–2013) jewellery began

influenced by the poor economic situation in the country

to be perceived not only as a sign of wealth, but also as a

and rather high gold prices in 2009–2010.

fashionable accessory that is worn to match specific out-

Fine jewellery posted high increases in 2013 at 9% in

fits and manufacturers tried make their products more

current value terms and 5% in volume terms. Growing

interesting to end consumers by using a variety of materi-

interest in fine jewellery and a shift towards more expen-

als, such as wood and plastic, and shapes, such as squares

sive stones positively influenced the category.

and rings.

Fashion jewellery also recorded positive performances

The 8% retail value growth in 2013 was faster than

in 2013, at 2% in volume and 3% in current value terms.

the 6% CAGR (compound annual growth rate) noted over

The number of outlets selling these products increased,

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Baltic Jewellery News (September 2014) No. 27  

Baltic Jewelllery News – 100 page magazine published in English, since 2005 and distributed in the whole Baltic Sea Region countries: Lithua...

Baltic Jewellery News (September 2014) No. 27  

Baltic Jewelllery News – 100 page magazine published in English, since 2005 and distributed in the whole Baltic Sea Region countries: Lithua...

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