Baltinfohaz midterm report final

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LIFE Project Number

LIFE10 INF/EE/108 Mid-term Report Covering the project activities from 01/04/2012 to 30/04/2013 Public version Reporting Date

<31/07/2013> LIFE+ PROJECT NAME or Acronym

Baltic info campaign on hazardous substances (BaltInfoHaz) Data Project Project location

Estonia, Latvia, Lithuania

Project start date:

01/10/2011

Project end date:

31/03/2015

Total budget

1 683 396 €

EC contribution:

834 573 €

(%) of eligible costs

50%

Data Beneficiary Name Beneficiary

MTÜ Balti Keskkonnafoorum

Contact person

Ms Kai Klein

Postal address

Liimi 1, EE-10621 Tallinn, Estonia

Telephone

+372 6597 028

Fax:

+372 6597 027

E-mail

Kai.Klein@bef.ee

Project Website

www.thinkbefore.eu


1. Table of contents 2. List of abbreviations............................................................................................................. 3 3. Executive summary .............................................................................................................. 5 3.1. General project progress and results ............................................................................... 5 3.2. Assessment as to whether the project objectives and work plan are still viable ............. 8 3.3. Problems encountered ..................................................................................................... 8 4. Administrative part .............................................................................................................. 9 4.1. Description of project management ................................................................................ 9 4.2. Organogram of the project team and the project management structure ...................... 10 4.3. Changes to the management structure ........................................................................... 11 4.4. Reporting of the project................................................................................................. 11 5. Technical part ..................................................................................................................... 11 5.1. Actions .......................................................................................................................... 13 5.1.1. Action A: Project management and monitoring of the progress ............................ 13 5.1.1.1. Action A1: Project management and administration ...................................... 13 5.1.1.2. Action A2: Monitoring of project progress ..................................................... 14 5.1.1.3. Action A3: External audit ............................................................................... 16 5.1.1.4. Action A4: After-LIFE Communication plan ................................................. 16 5.1.1.5. Action A5: Networking with similar (LIFE+) projects and actors in the region ...................................................................................................................................... 17 5.1.2. Action B: Preparatory actions ................................................................................ 19 5.1.2.1. Action B1: In-depth assessment of reduction potential of priority hazardous substances in certain products by public information campaigns – action completed! 19 5.1.2.2. Action B2: Preparatory works for the campaigns and their tools – action completed! .................................................................................................................... 20 5.1.3. Action C: Awareness raising campaigns ................................................................ 22 5.1.3.1. Action C1: Encouraging hazardous substance-free living environment ......... 22 5.1.3.2. Action C2: Many small enterprises have recognizable emissions of hazardous substances – Awareness campaign at car repair shops and hairdressers ...................... 24 5.1.3.3. Action C3: Reducing the impacts of hazardous substances from construction materials – awareness campaign at retail shops ........................................................... 25 5.1.3.4. Action C4: Get the youth aware and motivated for action to change consumption patterns.................................................................................................... 27 5.1.3.5. Action C5: Lobbying the integration of hazardous substance reduction measures into policy making ........................................................................................ 29 5.1.3.6. Action C6: Regular media work ...................................................................... 30 5.1.3.7. Action C7: One-off action: test your environment and body! ........................ 31 5.1.3.8. Action C8: Making the “invisible” visible: video clips .................................. 33 5.1.4. Action D: Training activities .................................................................................. 35 5.1.4.1. Action D1: Training of shop assistants ........................................................... 35 5.1.4.1. Action D2: Training of Baltic NGOs for international lobbying on the HS topic .............................................................................................................................. 36 5.1.5. Action E: Monitoring of the project impact on the main target audience and on the environmental problem targeted ....................................................................................... 37 5.1.5.1. Action E1: Assessment of impacts on stakeholders, target audience and the environmental problem ................................................................................................ 38 5.1.6. Action F: Communication and dissemination of the project and its results........... 39 5.1.5.1. Action F1: Project website .............................................................................. 39 5.1.5.2. Action F2: LIFE+ information boards ............................................................ 40

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5.1.6.3. Action F3: Layman's Report ........................................................................... 41 5.1.6.3. Action F4: Final Project Presentation ............................................................. 41 5.2. Envisaged progress until next report ............................................................................. 41 5.3. Impact ............................................................................................................................ 44 5.4. Outside LIFE ................................................................................................................. 44 6. Financial part...................................................................................................................... 45 6.1. Putting in place of the accounting system ......................................................................... 6.2. Continued availability of co financing .............................................................................. 6.3. Costs incurred (summary by cost category and relevant comments) ................................ 6.3.1. Assessment of costs incurred: total costs by budget position 6.3.2. Assessment of costs by partner .................................................................................. 6.3.3. Financial review by actions ........................................................................................ 6.4. Auditor Data ...................................................................................................................... 6.5. Remarks ............................................................................................................................. 7. Annexes ............................................................................................................................... 46 7.1. Technical action reports ................................................................................................ 46 7.2. Deliverables ................................................................................................................... 48 7.3. Dissemination materials ................................................................................................ 48 7.4. Financial Annexes ......................................................................................................... 48

2. List of abbreviations AB BEF BEF Group CAS CB DIY EC EU HS NGO SDS VAT VFS WECF IR MR WWF VOC

Associated beneficiary Baltic Environmental Forum 3 Baltic Environmental Forum offices – Estonia, Latvia and Lithuania Chemical Abstracts Service Coordinating beneficiary Do it yourself European Commission European Union Hazardous substance Non-governmental organisation Safety data sheet Value added tax Vides Filmu Studija Stichting Women in Europe for a Common Future Inception Report Mid-term Report World Wildlife Fund Volatile Organic Compounds

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Project partners:

CB - coordinating beneficiary: Baltic Environmental Forum Estonia (BEF EE) - Estonia AB2 - associated beneficiary: Baltic Environmental Forum Latvia (BEF LV) - Latvia AB3 - associated beneficiary: Baltic Environmental Forum Lithuania (BEF LT) - Lithuania AB4 - associated beneficiary: Women in Europe for a Common Future (WECF) - Netherlands AB5 - associated beneficiary: Environmental Film Studio (VFS) - Latvia AB6 - associated beneficiary: Tallinn University (TLU) - Estonia AB7 - associated beneficiary: Liepaja University (LiepU) - Latvia AB8 - associated beneficiary: AS Rautakesko Latvia (Rautakesko LV) - Latvia AB9 - associated beneficiary: Rautakesko AS Estonia (Rautakesko EE) - Latvia

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3. Executive summary 3.1. General project progress and results The project objectives as defined in the grant contract are described below: The overall goal of the project is to initiate a stronger demand at the society in the three Baltic States for products free of hazardous substances. The project wants to impact the society’s behaviour to assist changing it from environmentally passive to active participation in environment. The project wants to improve the health protection from hazardous substances by changing consumption patterns at pilot stakeholder groups. The project also wants to communicate these demands to policy makers at national and international level. The specific objectives are: to inform the society about which substances are considered at European Union (EU) and national level as hazardous, why, in which products on the market they occur and where such products are used in everyday life; to raise the awareness at a few selected (especially sensitive or concerned) target audiences about products they use and aim at changing their consumption patterns; to elaborate and publish easy understandable information materials about potential impacts from hazardous substances to human health and to the environment targeted to the information needs of the particular stakeholder group; to develop other tools for communicating to the different target audiences such as inter-active games, web competitions etc. and test/implement them during project duration with the aim at addressing target groups in an attractive and inter-active way; to introduce to the target audiences the possible reduction measures of hazardous substances, the responsibilities regarding the implementation and the way to put the measures into practice; to influence the mind setting of the society by cooperating with educational institutions aiming to integrate the information on hazardous substances into school programmes; to address media and provide journalists with background information about the substances of concern and their impacts on the environment aiming at wider broadcasting; to encourage non-governmental organisations (NGO)s from Baltic States to take more active part at international fora where hazardous substance policies are negotiated and elaborated (EU working group on REACH or Stockholm Convention meetings, HELCOM Baltic Sea Action Plan (BSAP) revisions etc); to influence policy making through actions demanding stronger hazardous substance reduction measures within the Baltic Sea Strategy and at EU level.

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The list of key deliverables as defined in the grant contract, are indicated below. Fulfilment of the deliverables is considered till reporting date 30.04.2013. Code of the associated action B1

30.06.2012

Completed

IR, Annex 5.2.1

C1

31.07.2012

Completed

C3

30.11.2012

Completed

C3

30.11.2012

Completed

MR, Annex 7.2.1 MR, Annex 7.2.2 MR, Annex 7.2.3

A1

30.04.2013

Completed

MR, Annexes 7.1.1.17.1.1.3 for A actions; 7.1.2.17.1.2.2 for B actions; 7.1.3.17.1.3.8 for C actions; 7.1.4.17.1.4.2 for D actions; 7.1.5.1 for E action and 7.1.6.1-7.1.6.2 for F actions

“Teaching-kit”

C4

31.05.2013

-

Guidance for hairdressers and car repair shops with inventory 4th progress report by action leaders Project information boards

C2

30.06.2013

A1 F2

30.10.2013 31.12.2013

The set of video clips

C8

31.12.2013

5th progress report by action leaders Leaflets targeted for clients of hair dressers and car repair shops Information leaflets target at policy makers in content and style 6th progress report by action leaders Assessment report on estimation of impacts of the project activities on the target group and on the environmental problem targeted by the project Layman’s report

A1 C2

30.04.2014 31.07.2014

Under implementation Under implementation Not started yet Under implementation Under implementation Not started yet Not started yet

C5

31.07.2014

Not started yet

-

A1 E1

30.10.2014 30.01.2015

Not started yet In progress

-

F3

30.01.2015

Not started yet

-

After-LIFE communication plan

A4

31.03.2015

Not started yet

-

Audit report

A3

15.06.2015

Not started yet

-

Name of the Deliverable Assessment report on quantities of the target priority substances in the described target product groups on the Baltic market 6 guidebooks on various topics in Estonian, Latvian, Lithuanian and Russian Information brochures with different topics for clients at retailer shops Leaflets for mailings to households with information on substances 1st, 2nd and 3rd progress report by action leaders

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Deadline

Submitted

Fulfilment

MR, Annex 7.1.6.2 -


Summary of Project Framework The project is successfully led by the coordinating beneficiary, Baltic Environmental Forum Estonia and implemented in cooperation with 7 motivated associated beneficiaries from Estonia, Latvia, Lithuania and one international organisation WECF. The project consortium who has started BaltInfoHaz has been proceeding well since its beginning until the Mid Term report. The action implementation successfully went out of the inception phase to full speed of project implementation, the planned mid-term results and achievements look promising.

Summary of project progress until 30.04.2013 Action number A. Project management and monitoring of project

B. Preparatory actions

C. Awareness raising campaigns

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Progress summary Project management was set up by end of 2011. With all associated beneficiaries contracts were signed, partners’ kickoff meeting held together with training about LIFE+ project management and reporting, second and third partners meeting held, financial management set up (A1). Monitoring of project progress started after finalisation of preparatory actions (B) (A2). External audit (A3) started by contracting the audit company and with the first visit by auditor to the coordinating beneficiary in the beginning of 2013. After-LIFE Communication plan (A4) has not yet started – according to project schedule. Networking with similar (LIFE+) projects and actors in the region is taking place regularly (A5). In-depth assessment of reduction potential of priority hazardous substances in certain products by public information campaigns (B1) and concept for Info materials and campaigning instruments were implemented according to project schedule (B2). Actions started with concept development. “Encouraging hazardous substance-free living environment” has started as planned with preparation of targeted information materials (C1). “Many small enterprises have recognizable emissions of hazardous substances – awareness campaign at car repair shops and hairdressers” started with mapping and initial contacts with the target group. Detailed work plan for the and clear identification of substances and their effects in the respective product groups are the main results of the period (C2). “Reducing the impacts of hazardous substances from construction materials – awareness campaign at retail shops” has started as planned - inventory of products has been done, meetings with K-rauta team have taken place, as well the final arrangements for starting the campaign “Safer choice” in retail shops (C3). “Get the youth aware and motivated for action to change consumption patterns” has almost finalised the teaching kit as well the student have made the first round in schools (C4). “Lobbying the integration of hazardous substance reduction measures into policy making” has started with identifying most relevant topics to be introduced to the

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D. Training activities

E. Monitoring of the project impact on the main target audience and on the environmental problem targeted F. Communication and dissemination of the project and its results

politicians in Baltic States (C5). Regular media work has started with elaboration of concept for media (C6). One-off action: “test your environment and body” started with concept development for the campaign, identifying and selecting volunteers for the action. The blood tests have been carried out as well but the results from the blood tests are expected any time (C7). “Making the “invisible” visible: video clips” have started with concept development and the first clips are almost ready as well (C8). Training of shop assistants (D1) has been carried out, training of Baltic NGOs for international lobbying on the HS topic has started, several training have been held (D2). Assessment of impacts on stakeholders, target audience and the environmental problem has started as planned (E1). List of potential indicators have been identified and possibilities for data collection discussed.

Project website (F1) is online, draft ideas for LIFE+ information boards elaborated as well first information boards in retailer shops have been printed (F2). Layman's Report (F3) and Final Project Presentation (F4) have not yet started – according to project schedule.

3.2. Assessment as to whether the project objectives and work plan are still viable The project objectives are very viable for the Baltic States, especially as in recent times goods (amongst others our target consumer goods) with environmental labels, goods which claim to be “natural” and goods without specific labels are placed in shops beside each other and the consumer, similarly to 15 years ago in e.g. Germany or Scandinavia, has the difficulty of understanding what “environmental friendly” or “hazardous substance free” actually means. A few new brands of eco-labelled products are appearing on the market, also at our target retail shops and our campaign seems to be well in time for backstopping it with information and add up on motivating the consumer to take an informed choice. Besides a few changes in action schedule as proposed below (some actions need to prolonged to take up results from other actions as well take into account developments occurred during project lifetime already) the work plan is accepted by the consortium and will be implanted accordingly.

3.3. Problems encountered Officially, according to the project application, the project started in October 2011, but in reality first activities started in December 2011 with preparation of project kick-off meeting and partners contracting due to the long negotiation process with the European Commission

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and the bank about the bank guarantee. Despite of that, the project has started well, there are no obvious signs that the objectives cannot be reached. /part of the content has been removed from the public report/

4. Administrative part 4.1. Description of project management Project coordinating beneficiary is Baltic Environmental Forum Estonia, responsible for actions A1-A5 (Project management and monitoring). Responsible project manager is Ms Kai Klein (replaced Ms Kertu-Kirit Sild in October 2012) who is in charge of the operational project management, partner communication and contracting, reporting to the European Commission and supervising the implementation of actions. For co-leadership and support Ms. Heidrun Fammler has been temporarily employed at BEF EE (part time) as project supervisor and senior financial advisor to advise the project manager, set up financial and accounting schemes at partners, provide training on LIFE+ project reporting, chair partners meetings and international seminars. Baltic Environmental Forum Estonia is also responsible on leading actions B2 (Concept for info materials and campaigning instruments), C4 (Get the youth aware and motivated for action to change consumption patterns), C5 (Lobbying the integration of hazardous substance reduction measures into policy making), and F1-F4 (Communication and dissemination of the project and its results). Baltic Environmental Forum Estonia is also acting as country coordinator for all project actions. Associated beneficiary 2 Baltic Environmental Forum Latvia is responsible on leading actions B1 (In-depth assessment of reduction potential of priority hazardous substances in certain products by public information campaigns), C2 (Many small enterprises have recognizable emissions of hazardous substances – Awareness campaign at car repair shops and hairdressers), C3 (Reducing the impacts of hazardous substances from construction materials – awareness campaign at retail shops), C6 (Regular media work), D1 (Training of shop assistants) and E1 (Assessment of impacts on stakeholders, target audience and the environmental problem). Baltic Environmental Forum Latvia is also acting as country coordinator for project implementation in Latvia. Associated beneficiary 3 Baltic Environmental Forum Lithuania is responsible on leading actions C1 (Encouraging hazardous substance-free living environment) and C7 (One-off action: test your environment and body!). Associated beneficiary 4 Stichting Women in Europe for a Common Future (WEFC) is responsible on leading action D2 (Training of Baltic NGOs for international lobbying on the HS topic). Associated beneficiary 5 Vides Filmu Studija (VFS) is responsible on leading action C8 (Making the “invisible” visible: video clips).

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Associated beneficiaries 8 AS RAUTAKESKO (Latvia) and 9 Rautakesko AS (Estonia) are belonging to Kesko group of which one branch is building and home improvement trade and called Rautakesko. The company has businesses in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus. K-rauta is Rautakesko’s international concept which operates in Finland, Sweden, Estonia, Latvia and Russia. Therefore associated beneficiaries 8 and 9 of this project are called K-rauta and are operating on conceptual management level as one company, however, on country implementation level acting as two legal entities with two bookkeepers, expert staff and accounts/legal address in each country as foreseen in the application. Each partner has nominated the coordinator from their organisation, who is in charge of personnel management for the project. Coordinators of partners have participated in project partners meeting and are the main contact persons for reporting and communication with project manager.

4.2. Organogram of the project team and the project management structure The organisation of action implementation is taking place in “cross-country setting� with one action leader from one of the countries and relevant counter parts for action implementation in the other countries. The action leader is responsible for action reporting to the project manager on quarterly basis. Furthermore the action leaders are participating and reporting at monitoring meetings and other working group meetings and is each month communicating with project manager about the activities. The project team from the CB BEF EE, AB2 BEF LV, AB3 BEF LT BEF, AB5 VFS and AB4 WECF are meeting frequently to communicate on project activities, progress and undertake joint project planning. The project management organogram is illustrating the partner structure as stated in the project application:

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4.3. Changes to the management structure There haven´t been changes to the management structure.

4.4. Reporting of the project The first project report was the inception report (30.06.2012); this is the mid-term report (31.07.2013). Project progress report will be submitted on 30.06.2014 and the final project report will be submitted on 30.06.2015. The inception report received positive feedback from the European Commission. At the moment the prolongation of the project is not needed and not foreseen.

5. Technical part The list of project milestones as defined in the grant contract, are indicated below. Fulfilment of the milestones is considered till reporting date 30.04.2013.

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Code of associated action A1 F1 B1

31.12.2011 31.03.2012 30.06.2012

Completed Completed Completed

C7

30.09.2012

Completed

B2

30.10.2012

Completed

C3

30.10.2012

Completed

D1 C4

30.10.2012 31.05.2013

Information boards produced and installed to raise public awareness about the project and hazardous substances Video clips are completed

F2

31.12.2013

Completed Under implementation Under implementation

C8

31.12.2013

Hazardous substances have been discussed at least three times with input from the project NGOs Awareness campaign at retail shops completed

D2

30.06.2014

C3

30.09.2014

All information materials product as take-away are distributed by end of the campaign action Awareness campaign at car repair shops and hairdressers completed Enterprises for voluntary agreements found and agreement signed Education of young teachers and their implementation campaign at schools implemented twice

C3

30.09.2014

C2

31.12.2014

C2

31.12.2014

C4

31.12.2014

Round tables held with the policy makers and the results of the discussions evaluated positive Articles produced and published

C5

31.12.2014

C1

31.12.2014

Evaluation of impacts of the project activities on the target group and on the environmental problem targeted by the project is completed Contacts established between the team of BaltInfoHaz and international NGOs

E1

31.12.2014

A5

31.12.2014

Name of the Milestone Project management structure established Project website established Assessment on reduction potential of priority hazardous substances in certain products by public information campaigns prepared Labs for the substances sampling are contracted and people have agreed with the testing Campaign scenarios including detailed time planning and harmonised concept of project information materials completed Inventory of products of concern and implementation plan developed how to deal with those products All courses held for the shop assistants Teaching kit developed

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Deadline

Fulfilment

Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation Under implementation


5.1. Actions Below are described the highlights of project actions undertaken during the implementation period October 2011 – April 2013.

5.1.1. Action A: Project management and monitoring of the progress Action leader: Key partners involved: Action status: Delays or drawbacks: Summary of detailed action report:

CB BEF EE All partners are involved Under implementation and within foreseen project timeline No delays or drawbacks identified MR, Annexes 7.1.1.1- 7.1.1.3 for A actions

5.1.1.1. Action A1: Project management and administration The implementation of the actions is taking place in “a cross-country setting” with action leader for each project action either in Estonia, Lithuania or Latvia. Relevant counter parts are supporting the overall action implementation. The action leader is responsible for action reporting to the beneficiary on quarterly basis. The activity started with contracting of partners. Before the project kick-off meeting the project manager prepared contracts for each partner describing partner’s tasks and duties as well as its budget. Partnership agreements are signed with all project partners and were submitted with the inception report as Annex 5.1. Partners meetings, where all project partners are present are the main tool for project coordination and planning, are organised twice a year. The project kick-off meeting was successfully held in Riga, Latvia on 16-18.01.2012. The goal of the meeting was to get acquainted with the partners, set a mutual understanding of the project and to give the project an official start. The project goals and milestones were explained to all participants, organisation of the project was established, planning of first steps was agreed and the teamspirit within the project team was stimulated in the plenary and working group discussions of selected project activities. To give the project a good start during the project kick-off meeting the team was trained in project management and reporting. Report from the meeting was submitted with the inception report as Annex 5.3.1. The second partners’ meeting was held on 22-23.05.2012 in Riga, Latvia. The goal of the meeting was to discuss the project process and progress – introduce to all partners findings from substance and product screening activities, to agree on product groups and substances for further implementation of the project, to discuss proposals for common approach for campaigns, ideas for assessment of reduction potential of certain hazardous substances

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through campaigns, agree on proposed methodology, give feedback from first period financial reporting and during working group meetings and discussions agree on detailed further steps for all on-going activities. The overall conclusions were that the project implementation has started successfully and no major delays have occurred. Report from the meeting was submitted with the inception report as Annex 5.3.1. The third partners´ meeting was held on 10.-12.10.2012 in Riga, Latvia. The goals of the meeting were give a short overview of project progress since last partners meeting. During the meeting the students’ campaign and the campaign at retail shops were discussed. During the meeting sketches and first animations for project video clips (C8) were presented by AB5 VFS. Essential part of the meeting was introduction of the assessment report “Potential impacts of the project activities on the environmental problems addressed by the project” (E1). Report from the meeting is attached in Annex 7.1.1.1. The fourth partners’ meeting was held on 17-19.04.2013 in Riga, Latvia. The meeting had 4 major aims – to discuss the communication about hazardous substances with externals (journalists, concerned stakeholders etc), to discuss the project indicators and monitoring of project progress, to get overview of the project progress so far – especially start of the campaign in retail stores and feedback from students who have used the teaching kit. AB5 VFS introduced renewed video clips which were discussed by partners. Several suggestions for improvements were made. Report from the meeting is attached in Annex 7.1.1.1. The fifth partners´ meeting will be held on 21-24.10.2013 in Munich, Germany. Financial management is described in chapter 4.1. Content coordination is continuously taking place at the partners, at different team meetings and in-between by mails and phone calls. Supervision of content implementation is done via communication. Project reporting - the first project inception report has been submitted (30.06.2012), this is the mid-term report, progress report in June 2014 and the final project report in June 2015 will still follow. 1st, 2nd, 3rd progress reports by action leaders have been submitted to project manager by 30.04.2013 and they have been joined into one action report covering whole project period until 30.04.2013. The action progress reports are working documents for the project team and therefore are not envisaged to be made publicly available in the project website. Information from the reports will be available through the mid-term report as the essential from there is taken to the main report file. Action implementation reports can be found in MR, Annexes 7.1.1.1- 7.1.1.3 for A actions; 7.1.2.1-7.1.2.2 for B actions; 7.1.3.1-7.1.3.8 for C actions; 7.1.4.1-7.1.4.2 for D actions; 7.1.5.1 for E action and 7.1.6.1-7.1.6.2 for F actions.

5.1.1.2. Action A2: Monitoring of project progress The project monitoring activity is meant for guaranteeing smooth project implementation. The project monitoring has started in October 2012. 1st project monitoring board meeting took place on 10.11.2012 in Riga, Latvia together with the 3rd project partners meeting. 2nd project

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monitoring board meeting took place on 17.04.2013 in Riga, Latvia together with the 4th project partners meeting. The meetings have taken place in Riga as foreseen in the project application. During the meetings overall project progress versus planned activities in the application was discussed as well planning of next activities was done. Reports from monitoring meetings are attached in MR, Annex 7.1.1.2. The start of the activity was postponed as the first year of the project was running smoothly and real evaluation of progress needed to start in the October 2012. During the meeting in October the evaluation of the project progress was done as well the impact indicators were discussed. The impact indicators are giving essential input for evaluating project progress. In the response to the inception report it was asked to clarify the difference between actions A2 and E1 in table format. Herewith we would like to clarify the difference of the mentioned actions. Aim of the A2 activity is to monitor the overall project implementation (content, timelines, expenditure, negotiations with European Commission, feed backing the project progress, quality control of project results and deliverables). Whereas aim of E1 activity is to monitor and measure the success and impact of the campaign actions on different target groups (rise of awareness, changes in consumption pattern, impact on the environment through reducing the amount of HS released). The difference between actions A2 and E1 is illustrated below in the graph and summarized in the table.

A. Project management A.1 Project Managem ent

A.2 Project Monitoring Board

A.3 A.4 After-LIFE A.5 Networking Independe Communicati with similar nt AuditB. Preparatory on Plan Actions(LIFE) projects

E. B.1 In-depth assessment of B.2 Concept for Info Monitor reduction potential of priority materials and ing of hazardous substances in certain campaigning Impact + supproting activities C. Awareness raising products through public instruments information campaigns on campaigns C6. C1. Campaign C2. Campaign at C7. C8. target Regul for women and car repair shops Test Video C3. C4. C5. ar young families and your clips audienc Campaign Campaig Campaig media hairdressers blood e and at retail n for n worktarget and D. Trainings at selected groups environ shops students for the D1. Training of D2. Training of mental politicia enviro shop assistants NGOs for ns problem nment international (E1.Asse F. Communication and dissemination of the project and its results lobbying ssment F1. Project F2. Project A.3 F3. F2. Final website Information Independent Layman’s project of presentati Boards Audit report impacts on on Mid-term report LIFE+ 15 stakehol ders,


Action Aim A2 To monitor the overall project implementation: - content, - timelines, - expenditures, - negotiations with European Commission, - feed backing the project progress, - quality control of project results and - deliverables) E1 To measure the project environmental impact - Reduction of HS released To evaluate the success of the campaigns - Rise of awareness - Changes in consumption patterns

Target group Project management and project partners

- Consumers - Young families - Students

5.1.1.3. Action A3: External audit The LIFE+ grant requires an audit only once during the project lifetime, but the beneficiary has already at the beginning of the project searched for the suitable auditor to carry out the audit in several steps during project lifetime and accompany and supervise partners expenditure reporting with corrections and advice right from beginning. In a competition the company PKF Estonia OĂœ was selected out of three companies (best price offer) and is contracted for the project auditing. The auditor has made the 1st review of the partner expenditure reporting in March 2013. The auditor was satisfied with the general report though had some small suggestions for improvements. In autumn 2013 the second review of the expenditure reporting will take place. The auditor shall each year follow the expenditure reporting to avoid at the end of the project questions on costs incurred many years before and to keep on track of good financial management of the project. Auditor, financial manager and project manager work in close and fruitful cooperation. At this stage there is no specific annex to be submitted as audit report will be issued only at project end.

5.1.1.4. Action A4: After-LIFE Communication plan The action is scheduled for 2015.

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5.1.1.5. Action A5: Networking with similar (LIFE+) projects and actors in the region The aim of this activity is to activate local NGOs from the three Baltic States and international ones, bring them together to discuss achievements in policy development. This activity has started with a visit to a leading international NGO event - Chemicals Working Group meeting of European Environmental Bureau in Brussels on 2122.03.2012. This meeting gave a possibility for 3 representatives from Baltic Environmental Forum to get in contact with European NGOs working on the issue of hazardous substances and their lobbying activities. Baltic Environmental Forum introduced itself and its activities on chemical issues and all other NGOs were very interested to get to know about organisation and its work topics. Organisation gained an insight into advocacy work of European NGOs and many contacts were made between European NGOs like World Wildlife Fund (WWF), Friends of the Earth Germany (BUND), European Environmental Bureau, Greenpeace, CHEM Trust, The International Chemical Secretariat (ChemSec), The European Consumer Organisation (BEUC), etc. Report from the meeting was submitted with inception report as Annex 5.3.2. The XIII Baltic Sea Day took place in St. Petersburg, Russia on 21-23.03.2012 with the main goal to discuss policy and different activities related to the environmental condition of the Baltic Sea and its improvement. More than 500 participants from all Baltic Sea region countries and different institutions (authorities, public persons, pressmen, scientists etc.) were present and also representative from current LIFE+ project attended the meeting with the aim to promote the project, network with Russian NGOs and stakeholders (no specific presentation, but active participation in the round table discussions and face-to-face talks with Russian stakeholders). Report from the meeting was submitted with inception report as Annex 5.3.2. SAICM (Strategic Approach to International Chemicals Management) is the only international process on chemical management, with more than 150 countries as parties. Even though it is not legally binding, the process provides an international protocol for proper handling of (hazardous) chemicals worldwide. SAICM’s 3rd International Conference on Chemicals Management (ICCM3) took place in Nairobi from 17.-21.09.2012, where also current LIFE+ project was present. The advantages for participating in this event were – a worldwide political process on Chemicals Management; a large-scale meeting of all relevant NGOs, international and EU, working on the chemical issue, which is an excellent venue for teaching NGO work. In frame of the ICCM3 poster session, AB4 WECF and AB2 BEF Latvia, presented the BaltInfoHaz project at the UNEP congress centre of Nairobi. Many intrigues were made, and BEF formed many contacts with participants of the conference who wanted to further discuss critical questions about the BaltInfoHaz project. The pdf for the poster can be found in MR, Annex 7.1.1.3. The XIV Baltic Sea Day took place in St. Petersburg, Russia on 20-22.03.2013 under the motto: What still needs to be done for a healthy Baltic Sea? Progress in reaching ecological objectives of HELCOM Baltic Sea Action Plan. More than 500 participants from the entire Baltic Sea region and international organisations representing a large variety of institutions (public authorities, industry, journalists, scientists etc.) were present. The BEF president and LIFE BaltInfoHaz senior advisor Ms. Heidrun Fammler and senior chemicals expert Mr. Valters Toropovs, BEF LV, attended the meeting with the aim to promote the project and Mid-term report LIFE+

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network with Russian NGOs and stakeholders. Our experts had no specific presentation, but actively participated in the round table discussion “Minimizing pollution by hazardous substances and pharmaceuticals”. We can state that the awareness of Russian stakeholders, especially from scientific institutes and industry, are not aware on the interlink between hazardous substance concentrations in municipal sewers and consumer goods containing these substances – basic information is missing and a lot of awareness raising work needs to be done. However, journalists, state authorities and private persons express strong interest in consumer information material in Russian language – a special edition of the projects pocket guides for the next year’s Baltic Sea Day, if funds are available, should be considered. Report from the meeting is attached in MR, Annex 7.1.1.3. Furthermore, the daughter project “BelHazCampaign”, applied in 2012, has been funded by Europe Aid, BEF Estonia as applicant, BEF Latvia and two NGOs from Belarus as partners. These NGOs have been participating already in the BaltInfoHaz training activities (D2) and are eager to transfer the achievements and info materials from the Baltic project to Belarus. It is planned that the corporate design of the project will be similar to BaltInfoHaz, some NGO events will be enlarged by additional participants financed by the EuropeAid project and the project teams will actively exchange experience; furthermore, the largest Belarusian retailer shop for construction materials, OMO, is also a part of the Kesko group and we agreed that the Rautakesko colleagues will facilitate contacts and also be ready for communication and explanations to help awareness building in Belarus (reflecting the findings from the above mentioned Baltic Sea Day on the lack of information and awareness of business). The Belarusian colleagues will re-produce the full set of info materials and develop web texts in Russian language, for the benefit of BaltInfoHaz in exchange. The BaltInfoHaz project has been contacted by the Finnish Safety and Chemicals Agency (TUKES), who has an internal project to increase stakeholder awareness raising and public information on consumer goods. The deputy director and press officer visited BEF Latvia for benchmarking of ongoing initiatives in their neighbourhood and stated that the BaltInfoHaz project is the best example of really target group connected campaigning. The team of TUKES is interested to utilise BaltInfoHaz materials or create a similar project themselves. Code of the associated Deadline action A1 30.04.2012

Completed

2nd progress report by action leaders

A1

30.10.2012

Completed

3rd progress report by action leaders 4th progress report by action leaders 5th progress report by action leaders

A1

30.04.2013

Completed

A1

30.10.2013

Not started yet

-

A1

30.04.2014

Not started yet

-

Name of the Deliverable 1st progress report by action leaders

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Fulfilment

Submitted Summary progress reports attached in MR, Annexes 7.1.1.17.1.1.3 for A actions; 7.1.2.17.1.2.2 for B actions; 7.1.3.17.1.3.8 for C actions; 7.1.4.17.1.4.2 for D actions; 7.1.5.1 for E action and 7.1.6.1-7.1.6.2 for F actions.


6th progress report by action leaders After-LIFE communication plan Audit report

A1

30.10.2014

Not started yet

-

A4

31.03.2015

Not started yet

-

A3

15.06.2015

Not started yet

-

5.1.2. Action B: Preparatory actions Preparatory actions are foreseen in the project to help to set joint baseline for all project campaigning activities.

5.1.2.1. Action B1: In-depth assessment of reduction potential of priority hazardous substances in certain products by public information campaigns – action completed! Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB2 BEF LV CB BEF EE, AB3 BEF LT, AB4 WECF, contracted experts Action successfully completed, no drawbacks No delays or drawbacks identified MR Annex 7.1.2.1

The aim of the project action was to set a baseline for the indicators by assessing how large theoretically could be the reduction potential of emissions from certain hazardous substances by using soft measures such as public information campaigns. Impact assessment has been done based on estimations, calculations and analysis of substance flow patterns. Project team has had 3 working group meetings – 1st during kick-off meeting in Riga, Latvia on 17.01.2012, 2nd as a separate B1 meeting in Riga, Latvia on 23-24.04.2012 (report of the meeting was submitted with IR Annex 5.3.3) and 3rd during 2nd partners meeting in Riga, Latvia on 23.05.2012. Enormous data and background information compilation has been done for the assessment report. At the 3rd meeting final concept and methodology for selected product groups for the report was agreed among all partners. The results were formulated into an assessment report (electronical pdf in English, submitted with IR Annex 5.2.1). In the assessment report different sets of approaches for quantification of risk and exposure assessment are used for different product groups as the degree of details of available information are different. For product groups where composition and market research data are available (e.g. construction chemicals) direct calculation and extrapolation was used, whereas for product groups where only potential hazardous components are known from literature studies or previous researches (e.g. toys) more “soft” baseline indicators and assessment were done by, for example, determining awareness level on the problematic issue according to the target group. The report includes justification why each target product and substance group

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was chosen into the project and provides a baseline assessment of the current situation in the Baltic States. The report has been prepared with support of a senior expert Antonia Reihlen from BEF Germany due to the fact that the originally foreseen senior expert for input to this report, Kitty Kislenko from BEF Estonia, was not anymore working on the current project. A small contract for this purpose was given to BEF Germany (see financial report below). The assessment report and its results were presented and discussed at a Baltic round table meeting to get feedback on the findings and conclusions. Although in project application it was foreseen that the round-table meeting is held within the first 9 months of the project, CB BEF EE asked in the IR to prolong the meeting until autumn 2012 due to the fact that the meeting would have fallen into the summer breaks period and relevant stakeholders would have been unreachable. This slight change did not impact other project activities or hinder achieving the goals of the project. The Seminar “Assessment of potential product consumption pattern changes and informing the society on safer alternatives” was held in Riga, Latvia on 27 – 28.09.2012 (report attached in MR Annex 7.1.2.1). The target audience of the seminar were representatives of health, environment and consumer protection authorities or institutions which deal with consumer products and their control (boards, inspections etc.), and gather respective information. All relevant stakeholders from the Baltic States were present and the outcome of the seminar was evaluated successful by all participants. With the IR the action was prolonged until end of September 2012 and the action was successfully completed within this timeframe.

Name of the Deliverable Assessment report on quantities of the target priority substances in the described target product groups on the Baltic market

Code of the associated action B1

Deadline 30.06.2012 (prolonged until 30.09.2012)

Fulfilment Completed

Submitted IR, Annex 5.2.1

5.1.2.2. Action B2: Preparatory works for the campaigns and their tools – action completed! Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

CB BEF EE AB2 BEF LV, AB3 BEF LT, AB4 WECF, contracted experts Action successfully completed within the set timeframe No delays or drawbacks identified MR Annex 7.1.2.2

The goal of the project action was to set a common ground and develop harmonised concepts for all project campaigns. During the project kick-off meeting on 18.01.2012 the 1st working group discussion took place to discuss the action with all action leaders who are the core

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working group of this activity. It was agreed that the campaigns should focus on the same product groups and potential environmental and health concerns related to hazardous chemicals in them. The main input of information will come from B1 activity which provides an in-depth assessment report about hazardous chemicals in selected product groups. The main task for project team after the working group discussion was to gather background information about hazardous chemicals in products, their adverse environmental and health effects, screen possible alternatives and research previous similar projects. 2nd concept meeting took place 12–13.03.2012 in Riga, Latvia. The main goal of the meeting was to discuss selection of common product groups (project focus and target groups); share information about background investigations from each country about product groups and most popular product brands (information from different databases and surveys); discuss campaign message, visual identity and project slogan; discuss the production of information materials and distribute responsibilities among team. Report of the concept meeting was submitted with IR Annex 5.3.4. At 2nd partners meeting 22–23.05.2012, in Riga, Latvia, action leader presented the common approach for all campaigns by describing all the main elements of each campaign - target audience, target substances and products, environmental and health effects, message, style of campaign and visibility, tools and monitoring of success, also logo and main message/slogan of the campaign was introduced and agreed among all partners after plenary discussion. The main slogan for the campaigns was agreed: “Think before you buy. Choose products with less hazardous substances”. During working group discussions it was agreed that AB2 BEF LV and AB3 BEF LT carry out focus group interviews to gather additional information about selected target groups. BEF LV as action leader of C3 wanted to investigate the level of knowledge and attitude towards problematic hazardous substances in everyday construction materials, to assess people’s readiness to change their purchasing habits and to test project messages, slogan, logo and other visibility tools of C3 campaign to clarify how the information is perceived and understood. Focus group interviews were carried out in Latvia in November 2012. The information gathered from focus group interviews was taken into account when developing C3 campaign. Full report from the focus group interviews and a summary is attached in MR Annex 7.1.2.2. BEF LT as action leader of C1 carried out 2 focus group interviews among young mothers, pregnant women and grandparents. The focus group interviews took place in end of 2012/ beginning of 2013 and are described in more detail under Action C1. Report from focus group interviews is attached in MR Annex 7.1.3.1. The project team agreed that the information elaborated for the 6 guidebooks (Action C1) and the information which is uploaded on project website (Action F1) will be the most important templates for different further project information materials. Throughout the project all deliverables will bear such similar style and common visibility elements and the core messages will be harmonised throughout all actions. As stated in the IR an external expert was contracted from BEF Germany whose task was to provide expertise (chemical facts, properties, health and environmental effects, practical advice to consumers on safer alternatives, etc.) and check the consistency of project messages with regard to EU environmental policy. The input for action B2 was less than originally foreseen, but additional input was needed in action C1 and C3. Therefore the contract with the

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expert was prolonged for giving input to the final editing of the pocket guides in C1 as well elaborating special product tag criteria in action C3. Progress report by action leader is attached with MR Annex 7.1.2.2.

5.1.3. Action C: Awareness raising campaigns Awareness raising campaigns are the main activities in the project. Actions C1 – C5 are targeted at specific target groups of the project with the aim to inform them about the hazardousness of certain substances in different products and to initiate a change in their consumption patterns. Actions C6, C7 and C8 are supporting activities which help to implement the five core campaigns in the Baltic States.

5.1.3.1. Action C1: Encouraging hazardous substance-free living environment Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB3 BEF LT CB BEF EE, AB2 BEF LV, contracted expert Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.1

Awareness of the general public about hazardous substances, their use in products, related concerns, impacts to human health and exposure paths to environment and about possibilities to reduce the exposure or avoid these substances in the living environment is very low in Baltic States. Therefore the aim of action C1 is to bring across the message of hazardousness to a wide group of the society. Primary target group of this action are young women, families with small children and grandparents, because they are the most sensitive and open target audience to any information that concerns them and their children’s health. Secondary target group of this campaign is wider society who will anyway be directly or indirectly affected by different activities. AB3 BEF LT as action leader and frontrunner in this campaign started with concept development of the whole action and has presented their ideas during partners meetings. It was agreed among the project team that in order to get to know the target audience, their level of knowledge on this topic, attitude and willingness to change their behaviour, “pilot focus group interviews” in Lithuania were carried out in the end of 2012/beginning of 2013. Report from focus group interviews is attached in MR, Annex 7.1.31. The results of the focus group interviews were introduced to the key partners involved in the implementation of this action and will also be utilised for monitoring campaign impact in Action E. Within this activity 6 different guidebooks were elaborated and produced for the general public. It was foreseen that the guidebooks are adapted from the existing AB4 WECF guides and the project team will modify the content of those materials to make them suitable for the

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Baltic conditions and local audience. During the elaboration process it turned out that the existing materials of AB4 WECF needed more thorough modification than initially expected. This was due to the fact that the guidebooks needed to be harmonized with the hazardous substances under concern within BaltInfoHaz project and that the WECF original guides were more general and targeted to a wider range of hazardous chemicals. By the final stage of revising the guidebook texts AB4 WECF and CB BEF EE agreed that since the original guidebook templates had been modified to a greater extent than initially planned in project application, the new revised guidebooks needed also a new layout and design, to prevent the situation where these two versions of guidebooks are mixed up. The 6 guidebooks prepared in frame of the project are about hazardous substances in the following product groups: household chemicals, cosmetics, baby care, toys, renovation and endocrine disrupting chemicals (EDC). Each guidebook informs the consumer about most widely used hazardous chemicals in selected product groups, describes the related hazards to human health and the environment and provides practical tips to help consumers choose products with less hazardous substances. The templates were created in English (word text, electronical working documents). Printed guidebooks are available in Estonian (6x1500 copies), Latvian (6x1000), Lithuanian (6x1000) and Russian (6x500 copies) languages and available for download on the project website. All guidebooks are attached in MR, Annex 7.2.3. Dissemination and distribution of the pocket guides is described under Action 6. In parallel with previously mentioned activities AB3 BEF LT has been very successful in promoting the project topic in different media channels. As already reported in IR, there is already big interest in Lithuanian press about hazardous substances and safer alternatives. Overview about media articles published in relation to the campaign in Estonia, Latvia and Lithuania is described under Action C6. The C1 campaign has successfully started and is well on track within the set project timeline. A lot of preparatory work has been done within this activity – getting to know the target group, investigating possible dissemination channels, communicating with different society groups with whom to cooperate in implementing the core campaign actions. The pocket guides have been finalised and more intensive campaign work can start also in Estonia and Latvia. In the response to the inception report it was encouraged to make the produced guidebooks in the full-content available in the project website. Herewith we confirm that the 6 guidebooks produced in Estonian, Latvian, Lithuanian and Russian languages are uploaded on the project website(s) and can be freely downloaded from there and distributed further.

Name of the Deliverable 6 guidebooks on various topics in Estonian, Latvian, Lithuanian and Russian

Mid-term report LIFE+

Code of the associated action C1

23

Deadline

Fulfilment

Submitted

31.07.2012

Completed

MR, Annex 7.2.1


5.1.3.2. Action C2: Many small enterprises have recognizable emissions of hazardous substances – Awareness campaign at car repair shops and hairdressers Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB2 BEF LV CB BEF EE Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.2

Activity started with mapping the potential target group and making first contacts with the SMEs targeted by C2 campaign. This action is implemented only in Estonia and Latvia, but the whole project consortium has been involved in the campaign discussions during partners meetings to give feedback and comment ongoing work. In Estonia approximately 50 hairdresser saloons and 20 car repair shops have been contacted with a brief initial questionnaire in order to find out how many of these small businesses would be in principle interested in learning more about problems highlighted within the project. The positive response rate was about 30%, which can be considered as a good result for first communication attempt. Similar approach was used in Latvia, with slightly lower rate of positive feedback. So, we can state that the target group is interested, although it will be not so easy to reach them and very individual communication might be needed. Detailed planning between involved partners was done in order to agree on the best approach on how to make further contacts and reach the maximum impact. It was agreed that the best way to address hairdressers would be not only talking directly to saloons but also involving professional schools which educate future hairdressers and beauty specialists. Also, specialized professional expositions can be seen as a potential source of distribution of project information. With regards to car repair shops it was agreed that due to very low existing awareness level about hazardous substances and environmental problems in general, the most successful route of communication will most probably be through chains of shops and car dealers who also operate car repair services – such types of businesses can possibly gain from better image which can be achieved also by promoting themselves as businesses which use products with less hazardous substances. Elaboration of guidance for hair care and car care products is ongoing and will be soon finalized. By the time of writing the mid-term report the general part of the guidance is already ready as well the preparations for printing have been started. We aim that the guidance will be ready after the vacation period of the printing house. The aim of the guidance is to raise awareness and educate people who use such products, both as amateurs and as professionals, on possible hazards that could arise from incorrect application of selected products or by using products that contain certain hazardous substances.

All activities were carried out in time schedule foreseen in the application. Detailed action report is attached in MR, Annex 7.1.3.2.

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Name of the Deliverable Guidance for hairdressers and car repair shops with inventory Leaflets targeted for clients of hair dressers and car repair shops

Code of the associated action C2

Deadline

Fulfilment

30.06.2013

C2

31.07.2014

Under implementation Not started yet

Submitted -

5.1.3.3. Action C3: Reducing the impacts of hazardous substances from construction materials – awareness campaign at retail shops Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB2 BEF LV CB BEF EE, AB8 Rautakesko LV, AB9 Rautakesko EE Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.3

Awareness rising campaign at retail shops is taking place in Estonia and Latvia. Partners involved in this activity are CB BEF EE, AB2 BEF LV, AB8 Rautakesko LV and AB9 Rautakesko EE. Other partners are not directly involved in this action, but nevertheless provide input and feedback during the discussions at partners meetings. As foreseen in the application pilot activities of C3 campaign take place at K-rauta retail stores which is among the biggest shop chain for construction materials in Estonia and Latvia. The activities undertaken which lead to launching the campaign at K-rauta shops are described in two strands – first the work done with the product assortment and secondly preparation work done for communicating the campaign to K-rauta clients. 1. Product assortment strand: After first visits to K-rauta shops and after getting acquainted with the assortment, the project team decided that further in-depth analysis will be carried out for indoor building materials as they are most widely used and the general public and non-professional users are most often in direct contact with the hazardous substances which such products may contain. The inventory of product assortment among indoor building materials at AB8 Rautakesko LV and AB9 Rautakesko EE was carried out during autumn/winter 2012. Partner AB9 Rautakesko EE provided project team with the full assortment lists for indoor paints, varnishes and adhesives. About 500 product names from the four biggest suppliers (Eskaro, Sadolin, Vivacolor/Tikkurila, RLKR) of interior construction materials such as indoor paints (ceiling, wall, wood, metal etc.), indoor primers and primer paints, fillers, varnishes, glues, specialised cleaning liquids were examined by project experts. Based on the list, safety data sheets (SDS) for all products were collected from AB8 Rautakesko LV and AB9 Rautakesko EE, suppliers/producers and their internet web pages in order to prepare the detailed inventory on products’ composition. Total of 260 SDS were examined thoroughly and an excel inventory table was prepared indicating: product type and name, supplier, hazardous substances contained in the product, CAS numbers of substances, concentration of substances in the product, substance and product classification. Full product inventory is attached in MR, Annex 7.1.3.3. Mid-term report LIFE+

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The completed product inventory of K-rauta indoor construction materials has been handed over to the management of the AB8 Rautakesko LV and AB9 Rautakesko EE and is of course confidential business information. The findings were presented to K-rauta management in a meeting in their head office in Tallinn on 28.05.2012, where project team explained the outcomes of the investigation together with some recommendations on alternatives and possibilities to include more eco-labelled products into their assortment. The company’s management expressed their environmental concern and informed about readiness to try to introduce more eco-labelled products into their assortment. During the project time partners AB8 Rautakesko LV and AB9 Rautakesko EE have introduced a new line of indoor paints with the Nordic Swan eco-label, which goes very nicely together with the C3 awareness rising campaign about hazardous substances in indoor paints and being able to make safer alternatives. Project team has had several separate meetings in parallel with project partner meetings with partner AB8 Rautakesko LV and AB9 Rautakesko EE representatives to discuss in detail their business strategy and how to implement the awareness raising campaign in K-rauta stores. 2. Client information strand: For customer awareness raising purposes, project experts decided to elaborate the product inventory further and to develop a special product tag “Safer choice” (photo attached in MR, Annex 7.1.3.3) which helps to quickly identify products with less hazardous substances among other products. The “Safer choice” product tag is meant as a stimulus and informative tool for customers to notice the campaign in retail stores. The project experts with assistance from external expert Antonia Reihlen developed the criteria according to which the “Safer choice” tag is awarded to products. It was agreed to use EU eco-label Flower criteria for indoor paints and varnishes and Nordic Swan eco-label criteria for adhesives (EU Flower doesn’t have criteria for this product group). In the case of adhesives only information from safety data sheets and labeling on the products were used to identify those that can be awarded with the special tag, regarding paints and varnishes the producers were addressed to clarify precise VOC level in their products. As the result a “Safer choice” product tag excel table (attached in MR, Annex 7.1.3.3) was prepared by project team according to which Krauta shop assistants placed the tags to chosen products. Two different leaflets have been elaborated for the customers in retail shops. Leaflets explain how to choose paints and varnishes with less hazardous substances, explain what is the meaning of the “Safer choice” product tag and provide easy tips how to minimize exposure from hazardous substances to our health and to the environment. Leaflets will be available in 16 K-rauta stores in Estonia and in Latvia. Leaflets are part of the set of information materials which together with the project notice boards and “Safer Choice” product tags make the core campaign elements. 16 notice boards were produced for K-rauta shops in Estonia and Latvia (concept and pictures attached in MR, Annex 7.1.3.3). The notice boards include main project slogan and a few general tips on how to choose construction products with less hazardous substances, also introducing and explaining the “Safer Choice” product tag. The notice boards have special leaflet holders where previously mentioned leaflets are included and available for distribution to customers. The campaigns will be launched in all K-rauta stores in the beginning of May 2013 when the set-of information materials will be ready and set up. Project team timed the launching of the awareness campaign together with K-rauta client information days, which in Estonia and Latvia took place also in the beginning of May. For time being it is too early to draw conclusions, this will be included into the next programmes report. The campaign with information materials in K-rauta stores will continue also next year.

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As foreseen in the application the information about the project and campaign has also been included in the mailings to households which have been sent out by AB8 Rautakesko LV and AB9 Rautakesko EE. K-rauta has a monthly client newsletter which electronically and in printed format reaches approximately 400 000 addressees in Estonia and 650 000 addressees in Latvia. 1st mailing with information about special project campaign was sent in March 2013 and 2nd mailing was intended for sending in May 2013 (catalogue and newsletter attached in MR, Annex 7.2.2 and Annex 7.2.3). In addition to planned activities special website banners were elaborated to be placed on AB8 Rautakesko LV and AB9 Rautakesko EE websites. Since partners’ websites have high average attendance (approximately 70 000 visitors per week) the banner with the link to project website is a good possibility to promote the project and the campaign in retail shops as well. Action C3 is implemented according to project schedule, although we admit that the project’s time management and the business operation of a retailer shop chain are not always easy to harmonise, information is partly produced in a rush to fit to publication deadlines of the catalogues, but all partners are learning and eager to cooperate. Monitoring the impact of C3 campaign is described in action E1.

Name of the Deliverable Information brochures with different topics for clients at retailer shops Leaflets for mailings to households with information on substances

Code of the associated action C3

Deadline

Fulfilment

Submitted

30.11.2012

Completed

C3

30.11.2012

On-going

MR, Annex 7.2.2 MR, Annex 7.2.3

5.1.3.4. Action C4: Get the youth aware and motivated for action to change consumption patterns Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

CB BEF EE AB2 BEF LV, AB6 TLU, AB7 LIEPU Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.4

Core partners involved in this action are CB BEF EE, AB2 BEF LV, AB6 TLU and AB7 LIEPU. This activity has started earlier than initially planned in the project application, because during first discussions at project kick-off meeting partners AB6 TLU and AB7 LIEPU introduced actual time schedule of the universities when students are going to schools for practice and therefore the foreseen timeline for this activity needed to be adjusted. As the future teachers are having practice time at schools mainly in February-March 2013 and 2014 (Tallinn University has also autumn session in 2013 and 2014), the development of concept of teachers´ handbook started earlier to be able to accompany the future teachers with the teaching kit materials for their first practice lessons at schools in the spring of 2013. It was also decided that the main target group of the action will be secondary school grades (classes 7-9), but the teachers handbook will include also the materials for primary school

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grades (classes 1-4) and for gymnasium (classes 10 -12). LIEPU students have the practice lessons in primary school grades and TLU in secondary and gymnasium grades. It was agreed that although all partners contribute to the content development of the teachers’ handbook, partner AB6 TLU takes the responsibility to elaborate the teaching methodology chapters for secondary grades and for gymnasium and AB7 LIEPU takes the responsibility to write the teaching methodology chapters for the primary schools. Other chapters are written jointly mainly by CB BEF EE and AB2 BEF LV. In-depth discussions about teachers’ handbook concept and content development have taken place during all partners meetings where separate working group time has been allocated for discussions between the project partners and also additional in-depth content discussion meeting took place on 8.02.2013 in Tallinn, Estonia (MR, Annex 7.1.3.4). The handbook consists of 8 chapters which describe the problem with hazardous substances in our everyday lives and in different product groups. Besides the theoretical part, the handbook has many practical exercises and examples of interactive study methods which help to memorise and relate to what has been learned. The 1st draft of teachers’ handbook as English template (attached in MR, Annex 7.1.3.4) compiled for the first practical lessons of students in schools and it was introduced to students by partner universities AB6 TLU and AB7 LIEPU in the frame of their common curriculum. This English template will be revised according to comments and feedback gathered from the universities (after the first round of practices have been conducted by future teachers in schools). The feedback and comments will be integrated into the handbook for the 2nd round of practice lessons which will begin in Tallinn University in autumn 2013/spring2014 and in Liepaja University in spring 2014. The handbook chapters will undergo editing and translation into national languages (Estonian and Latvian) during summer 2013 and will receive a new layout and design. In parallel with elaborating the handbook, CB BEF EE and AB2 BEF LV have organised information seminars at the universities of partner AB6 TLU and AB7 LIEPU for future teachers where they gave lectures about hazardous substances in our everyday lives, introduced the project and the teachers’ handbook. 1st round of information seminars have taken place on 8.11.2012 and 11.01.2013 in Estonia in AB6 TLU where in total 46 students were present (MR, Annex 7.1.3.4) and 2.11.2012 in Latvia where 15 students were present (MR, Annex 7.1.3.4). At information seminars project experts introduced to the students the project and its activities, gave a presentation about hazardous chemicals in our everyday products followed by a discussion round reflecting the topic. The students were very engaged in discussions and found the topic to be very new and important. Project experts also introduced the handbook and explained what chapters it contains and what are the possibilities to use the handbook in future practice lessons. The next round of information seminars will be held in Tallinn University in autumn 2013/spring 2014 and in Liepaja University in spring 2014. Measuring the indicators of this campaign are described in Action E1. Progress report by action leader is attached in MR, Annex 7.1.3.4.

Name of the Deliverable “Teaching-kit”

Mid-term report LIFE+

Code of the associated action C4

Deadline 31.05.2013

28

Fulfilment Under implementation

Submitted -


5.1.3.5. Action C5: Lobbying the integration of hazardous substance reduction measures into policy making Action leader: Key partners involved: Status: Delays or drawbacks: Detailed Action report:

CB BEF EE AB2 BEF LV, AB3 BEF LT Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.5

The action was scheduled to start in the second half of 2012 and it started with background investigation in Estonia, Latvia and Lithuania about which politicians the project team could approach and how exactly would it be possible. The activity was discussed on the 1 st monitoring board meeting on 10.11.12 in Riga, Latvia where the project team discussed the possible policy issues and came to a conclusion that probably the “hottest� topic at the moment are endocrine disrupting chemicals (EDCs) and their effects on human health. This issue is very actual in the European Union and gaining more and more attention, therefore it is necessary to educate our politicians so they are well informed and are able to demand and enforce stricter legislation to protect our society. It was agreed that the target groups of this activity are not only politicians in parliament, but also specialists in ministries and other competent authorities who are dealing with the issues related to hazardous substances. Additionally project team would constantly investigate the upcoming issues which different committees in the parliament are discussing (eg. the environmental committee, social committee, etc) and possible policy developments at national or international level to concentrate on. In general the project monitoring board decided that the C5 campaign would more actively start a bit after other campaigns have been started because clear feedback or messages are needed from campaigns; also when all the results from Action C7 (testing HS in blood, dust and products) are available and compiled into a full report, these results could be introduced and discussed with the target group at national round tables in each country. The concept for elaboration of leaflets has already started and first ideas are drafted for information leaflet about endocrine disrupting chemicals, EDCs. It includes the introduction of the most common chemicals which could be found in many everyday products and which are suspected to have the negative health effects and of the existing regulations. It presents the key concerns to local policy-makers and competent authorities in order to support relevant decision makings and influence EU or national policies for better control of EDCs. Progress report by action leader is attached in MR, Annex 7.1.3.5. Name of the Deliverable Information leaflets target at policy makers in content and style

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Code of the associated action C5

29

Deadline

Fulfilment

31.07.2014

Under implementation

Submitted -


5.1.3.6. Action C6: Regular media work Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB2 BEF LV CB BEF EE, AB3 BEF LT Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.6

The activity started with elaboration of media concept by investigating the experience of similar projects and campaigns in different countries with the aim to investigate what kind of media tools have been used by other projects. Beginning regular media work was also closely connected to the outcomes of preparatory actions and therefore more active media communication could only be started in the end of 2012 and beginning of 2013. By that time project team had collected and prepared enough background information and it was possible to attract the attention of the journalists with upcoming campaign activities (e.g. C1, C3, and C7) During the 3rd partners meeting the action leader introduced the general concept for media work taking into account the previous experience of project team, available information resources and the specificity of campaign actions. Partners were also introduced to different media types and some co-operation guidelines were given. But since the media situation in each of three Baltic countries is different the concept had only recommendatory character leaving decision on concrete media activities for each country. Media work has mainly been implemented in two forms: direct meetings with the journalists and by providing media with information on different relevant topics or activities of the campaign. In both cases co-operation has resulted in articles printed/internet media and reportages on radio and TV. During this reporting period different campaign activities have been reflected in different media channels. CB BEF EE, AB2 BEF LV and AB3 BEF LT experts have provided information to journalists, prepared press releases and prepared readyto-publish articles on different topics. All media articles are attached in MR, Annex 7.1.3.6. AB3 BEF LT has organized two events for journalists. 1st round table meeting with journalists (10 participants) took place on 10.12.2012 in Vilnius, Lithuania to inform journalists about wide use of hazardous chemicals in everyday products and encourage them to address this issue in future articles and TV reportages. AB2 BEF LT experts made presentations and distributed information sheets for the journalists (report from the meeting is attached in MR, Annex 7.1.3.6). 2nd journalists’ round table meeting (22 participants) took place on 23.03.2013 in Vilnius, Lithuania together with the blood taking action (see Action C7 for detailed action description). Journalists were invited to observe the sampling procedure of 10 volunteers. During the event journalists were also invited to join to lecture to learn more about hazardous substances. The event was widely covered in the media: there were around 20 appearances in the media (event report, press release and copies of articles published are attached in MR, Annex 7.1.3.6). In Estonia the journalists were also invited to the voluntary blood testing activity on 9.04.2013. One journalist also participated as a volunteer in the blood testing and expressed interest to write about it in an internet portal www.bioneer.ee once the results are available. Journalist´s round tables are important tool for providing essential information on the topic, therefore round tables will take place also in future during project lifetime in all countries.

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Detailed progress report by action leader is attached in MR, Annex 7.1.3.6. In the response to the inception report it was asked to point out the achievements of the action compared to the inception report where it was said that the media work has been put aside until the preparatory action are competed. Herewith we confirm that during this reporting period a lot of progress has been done within this action. Media work has started, a lot of articles have already been published and the work will continue until the end of the project. With the active start of first campaigns and readily available information materials it is easier to attract the attention of media and gain publicity for the project.

5.1.3.7. Action C7: One-off action: test your environment and body! Action leader: Key partners involved: Status: Delays or drawbacks:

Summary of detailed action report:

AB3 BEF LT CB BEF EE, AB2 BEF LV Under implementation, prolongation is needed Slight delay due to waiting the results from the preparatory action B1 and from media action C6; prolongation requested until end of 2013 MR Annex 7.1.3.7

This action is designed to attract the attention of the general public and get wider media attention to make the hazardous substances issue more understandable and touchable for people. The activity started with background research about previous similar campaigns in order to find out the main obstacles this campaign could face. After compiling all that information and assessing the current situation in the Baltic States it was decided that this activity needs very thorough preparation and it is also important to wait for the information from project preparatory actions (B1 - final agreements about the hazardous substances chosen for the project campaigns) which became available by end of 2012. And also action C6 needed a bit time to elaborate ready information materials and substance fact sheets for journalists. Therefore the beginning of this campaign was postponed until the second half of 2012. Working group discussions have taken place at partners meetings to discuss and plan the activity. During 2nd partners meeting (23.05.2012 in Riga) timeline and next steps were discussed. In the course of background investigation it turned out that very similar blood testing action was recently done in the country (study was done by WWF and aim was to show that chemicals are present in our blood and to raise public awareness regarding that). Therefore in Latvia instead of blood test the indoor air and product (article) tests will be made. The whole testing activity shall be done in two parts, out of which first part will be divided in two phases. As a result of this activity a sufficient basis for communication with different project target audiences will be created with real-life examples, both illustrating the problem and its sources and giving possible solutions for changes in consumption patterns and product choices as such. Furthermore, this activity will be complementary to blood and product testing activities in Lithuania and Estonia, giving the widest possible coverage of emission sources and routes of exposure to the environment and human body.

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By the time of writing the mid-term report the announcement for indoor tests in Latvia has been made and the interest was very big – for 15 available places more than 100 applications was received. The change in the testing does not affect the goals and objectives of the project in contrary it supports and gives wider bases for arguments. Within this activity hazardous substances were tested in the blood of 10 volunteers in Estonia and 10 volunteers in Lithuania. In addition to blood testing, AB3 BEF LT will perform product and indoor dust test and AB2 BEF LV will perform product and indoor air tests.

Blood tests Action leader AB3 BEF LT prepared a tender to find a laboratory for blood testing. It was agreed to choose one laboratory in all countries and TNO laboratory in Netherlands was contracted for making the analyses. Contract with the laboratory is attached in MR Annex 7.1.3.7. Medical centres in Lithuania and Estonia were contracted for blood taking and sampling procedure. CB BEF EE, AB3 BEF LT, TNO laboratory and medical blood centres agreed about the sampling procedure, requirements and transport to foreign laboratory. Before starting the blood testing activity CB BEF EE needed to apply for an approval from The Estonian Medical Research Ethics Committee which was granted on 17.01.2013. Such special approval was not needed in Lithuania and the official letter from Lithuanian Bioethics Committee is attached in MR Annex 7.1.3.7. Application to the Estonian Medical Research Ethics Committee and the approval letter is attached in MR Annex 7.1.3.7. CB BEF EE and AB3 BEF LT selected volunteers for blood testing (different age, background, life-style, etc). Contracts were signed with each volunteer which described the conditions of blood taking, publishing the results and confidentiality of any personal information. (Examples of contracts in Estonia and Lithuania are attached in MR Annex 7.1.3.7). Before the blood taking action each volunteer participated on an information meeting organized by CB BEF EE and AB3 BEF LT in order to introduce the technical procedure and to provide them with background information about hazardous substances in everyday products. In order to make the blood taking event visible in media the journalists were invited to participate in blood donation action or to observe the sampling procedure of volunteers. The blood taking action was in 23.03.2013 in Lithuania and in 09.04.2013 in Estonia. In total, 10 blood samples were taken in Estonia and 10 in Lithuania for testing three chemicals groups in each volunteer blood: 1) brominated flame retardants; 2) phthalates; 3) perfluorinated chemicals (PFCs). 50 ml blood in total was needed from each volunteer for tests. The analysis of samples and report from the laboratory was done until end of May 2013. By the time of writing the mid-term report the results from the blood testing have arrived and it can be said that hazardous chemicals were found in the blood of each volunteer. First discussion meetings among project experts and the volunteers have taken place and a thorough report will be attached with next project report. The results need careful interpretation and discussions among project team how to utilise them for the benefit of different campaigns.

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In Lithuania the event had around 20 appearances in media (newspaper, internet portals, TV, radio) afterwards. In Estonia the journalist participated as blood donor and the event will be reflected in the journalists’ special ecological web site www.bioneer.ee as well project website together with the results of blood testing after the results have been analysed by October 2013. Media work related to the blood taking action is described under action C6. Product, dust and indoor air tests In Lithuania dust sampling was partly done in April 2013 when dust samples were taken from the homes of the same volunteers who participated in blood testing activity. The remaining dust samples will be taken in May 2013. It was agreed to test for the same hazardous substances in household dust as in the blood of the volunteers. In Latvia the indoor air tests will start in May 2013. In total around 15 places and 4 substances groups (phthalates, VOCs, PAHs, aldehydes and ketones) will be tested in the indoor air of private apartments in Latvia. It was agreed to test phthalates from the products because it is a very widely spread group of substances, which could be used in many types of products. The list of products which would be tested in Lithuania and Latvia are: PVC flooring, shower curtains, dolls, water toys, plastic sandals, vinyl wallpapers, and cosmetic products. By the time of compiling the mid-term report 43 product tests have been carried out in Lithuania and it can be said that some in samples the allowed concentration of phthalates was exceeded. AB3 has carried out this activity in cooperation with national authorities and as a result of the product testing some products will be taken off the Lithuanian market. Detailed information regarding these activities and a full report from the product test results will be attached with the next project report. Although with IR the action was prolonged until June 2013, further prolongation until the end of 2013 is needed due to the change in Latvian testing as well due to the fact that it took longer than expected to receive approval from the bioethical committee to carry out blood testing activity. This time is also essential for analysing and interpreting the results from the blood tests as well from dust, indoor air and product testing. This does not in any way affect the overall results of the project but rather provides valuable time to evaluate the results thoroughly and make the best use of them for complementing campaigning activities. Progress report by action leader is attached in MR, Annex 7.1.3.7.

5.1.3.8. Action C8: Making the “invisible” visible: video clips Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

Mid-term report LIFE+

AB5 VFS CB BEF EE, AB2 BEF LV, AB3 BEF LT Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.3.8

33


This activity aims to widen the recognisability of the project through visualising the issue of hazardous substances in the products. The initial concept and ideas discussed during project partner meetings have evolved and on the 3rd partners meeting the action leader presented to all partners new concept for video clips and showed first examples. The concept of the clips is to show typical everyday situations in relation to some popular products and represented in animated form. Initially as described in the IR it was foreseen to produce 10 animated clips for different target groups. But during the work process it was decided to split the 10 animated clips into smaller sub-clips in the length between 10 to 20 seconds to give more flexibility to end users. The further elaborated sub-clips were presented at the 4th partners meeting where all partners gave positive feedback and approved such approach. Screenshots from the presented clips and animated characters is attached in MR Annex 7.1.3.8. Besides a set of short animated clips 3 informative short films will be produced for youth (topics: cosmetics, household chemicals, home renovation) to change their thinking and shopping habits concerning hazardous substances in such products in attractive way. Script elaboration for the informative short films is under implementation and the film team is developing the animated short clips. The production of video clips is well in accordance with the foreseen project timeline and video clips will be ready for dissemination by end of 2013. Although in project application it was foreseen to produce 8000 DVDs with these video clips, it has become clear that nowadays such medium is not anymore the most suitable channel for distributing these clips - quality and resolution of the video clips produced in high-definition format would be much higher than a DVD can allow. More and more video material file formats are used (iTunes sell and distribute much more file based films as DVD's or BluRays) and the new computer equipment is released even without DVD drives. Therefore the action leader proposes to decrease the amount of DVDs produced (ca 200 copies for presentation and reporting purposes)and use the financial means to guarantee higher quality animation and sound technics for the clips. Instead of the DVDs the clips would be placed on virtual servers for free download in high-definition quality which would provide a much wider free distribution platform for the campaign partners. Detailed action report is attached in MR Annex 7.1.3.8.

Name of the Deliverable The set of video clips

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Code of the associated action C8

34

Deadline 31.12.2013

Fulfilment Under implementatio n

Submitted MR, Annex

7.1.3.8


5.1.4. Action D: Training activities 5.1.4.1. Action D1: Training of shop assistants Action leader: Key partners involved: Status: Delays or drawbacks:

Summary of detailed action report:

AB2 BEF LV CB BEF EE, AB8 Rautakesko LV and AB9 Rautakesko LV Action completed Started slightly later than foreseen in application. Action successfully completed. No drawbacks. Prolongation for second round needed. MR Annex 7.1.4.1

To support the campaign at the retailers shop, the project will provide very targeted and small scale training to key actors of the campaign: shop assistants at partner AB8 Rautakesko LV and AB9 Rautakesko LV, the salespersons and press officer of the companies. This activity took place in Estonia and Latvia only, been completed and shop assistants successfully trained. The activity started with target group assessment as foreseen in the project application. CB BEF EE and AB2 BEF LV compiled a questionnaire for the shop assistants and personnel of K-rauta retail stores in order to investigate their awareness on hazardous substances in the products which they sell, their overall knowledge on hazard symbols and eco-labels and to get some feedback weather customers have approached them with specific questions related to hazardous substances in construction materials. In Estonia the questionnaire was sent out electronically and in Latvia the questionnaire was distributed on paper and collected manually by the staff of K-rauta (in total 79 fulfilled questionnaires were collected). Questionnaires and replies are attached in MR, Annex 7.1.4.1. Based on the results of target group assessment CB BEF EE and AB2 BEF LV made a concept for the training and in cooperation with partners AB8 Rautakesko LV and AB9 Rautakesko LV a concrete training schedule was agreed. In the application it was initially foreseen that the training courses are held separately in three parts. Each part focusing different topics related to hazardous substances - health & environmental concerns, HS in products, labelling and safer alternatives. But during the working group discussion with AB8 Rautakesko LV and AB9 Rautakesko LV at 2nd partners meeting it became clear that it was technically impossible to organise all K-rauta shop assistants, sales persons and PR officers to such joint trainings, because of their work schedule. Therefore it was decided that instead of three separate training modules the experts from CB BEF EE and AB2 BEF LV would travel separately to each K-rauta shop in their country and provide a very targeted and intensive training course for the employees of Krauta. This change does not in any way affect the overall results of the activity but rather enables the project team to provide very high quality on-site trainings to the shop assistants. In total 17 trainings were held for K-rauta shop assistants in Estonia and Latvia (December 2012 – Febuary 2013). 8 trainings were carried out in all K-rauta stores in Estonia (6.12.12 Haabersti-Tallinn; 29.01.13 Rakvere; 30.01.13 Tondi-Tallinn; 11.02.13 Tartu; 12.02.13 Valga; 13.02.12 VĂľru; 20.02.13 Pärnu; 21.02.13 Kuressaare) and in total 43 shop assistants were trained. 8 trainings in Latvia (16.12.2012; 19.02.2013; 21.02.2013; 27.02.2013; 28.02.2013; 5.03.2013; 6.03.2013; 7.03.2013) in total 45 shop assistants were trained. Mid-term report LIFE+

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The training topics involved all necessary issues related to hazardous substances and their occurrence in construction materials. Practical examples from K-Rauta assortment and how to advise on safer alternatives were included; also the criteria for special price tag in the project were introduced. After each training feedback questionnaires were collected from the participants and 100% of them evaluated the trainings to be very useful and interesting. All stated that their knowledge about hazardous substances in products had increased and appreciated the practical part of the trainings where they had to read product labels and understand the information presented in Safety Data Sheets. Reports from the trainings in Estonia and Latvia are attached in MR, Annex 7.1.4.1. The activity has been successfully implemented and the slight delay from initial timeline has not in any way affected reaching the overall goal of the project. Representatives from all Krauta shops in Estonia and Latvia were trained before the official launch of the C3 campaign. In addition, a handbook has been prepared in Latvian (which was not foreseen in the application) for those shop assistants which were unable to participate in the trainings or as a helping tool for all employees in communication with customers on these specific issues. Handbook attached in MR, Annex 7.1.4.1. The training materials are included into the training portfolio of the Rautakesko company in Estonia and Latvia. We would like to keep ourselves possibility to make second round of trainings for shop assistance in the next year of the project to guarantee the sustainability of the information and campaigns in the K-rauta shops. Therefor we would like to ask for prolongation of the action until the end of 2014. Detailed action report by action leader is attached in MR, Annex 7.1.4.1. 5.1.4.1. Action D2: Training of Baltic NGOs for international lobbying on the HS topic Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB 4 WECF CB BEF EE, AB2 BEF LV, AB3 BEF LT Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.4.2

The project action wants to give targeted support to the NGOs from the Baltic States and at the same time fill the gap of their representation at important environmental policy working groups in the Baltic Sea region. Therefore the activity has started at the kick-off meeting with AB4 WECF introducing their work and the idea for the first training course. 1st training of Baltic NGOs for internal lobbying on the HS topic took place on 21-22.05.2012 in Riga. 27 persons from several NGOs participated in the workshop. Report from the training was submitted with IR, Annex 5.3.11. The main goal was to communicate how everyone can contribute effectively to the NGO coalitions present at international meetings, taking into consideration the fact that in the future Baltic NGOs will take part on international meetings. The workshop focused on questions

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like: what are international policy processes, which tools can be used for international and local lobbying, how to effectively approach decision makers. Particpants of the 1st NGO training were able to transfer their new knowledge of NGO work towards their daily work, collective experience and reporting in the following partner meetings. 2nd NGO training occurred simultaneously with the SAICM’s 3rd International Conference on Chemicals Management (ICCM3) 15.-16.09.2013 in Nairobi, Kenya. ICCM 3 gave BEF Group the chance to practise the skills gained in the 1st NGO training while continuing to learn important policy processes. The 2nd NGO training reflected upon how the skills learned in the 1st training related to the SAICM conference, how these skills were utilized, and how they could better adapt these skills to future conferences and projects. These experiences were reflected and processed among the Baltic NGOs though internal meetings in the frame of the BaltInfoHaz project and in their daily political NGO work. BEF Group and WECF also created a “Non-chemical alternatives for a safe environment for all” poster for ICCM 3’s poster session. Many conference calls and interactions were made between BEF and WECF during the creation of this poster before it was presented in the lobby area of the congress centre. Report from the 2nd NGO training is attached in MR, Annex 7.1.4.2. 3rd NGO training took place in 11.-13.12.2012 in Riga, Latvia where members of BEF Group and WECF partner NGOs participated in Campaign Training which was implemented by Chris Rose, an external expert on campaigning. The main goal of this training was to increase understanding of communication professionals towards the key concepts of framing campaigns, thus increasing their effectiveness in managing evaluation aspects of their projects. 26 people from Baltic, Belarusian and Albanian organisations participated in the workshop. Report from the campaign training is attached in MR, Annex 7.1.4.2. To complement the different trainings and awareness raising which had been carried out within this activity a small seminar was held on 17.04.2013, Riga Latvia for NGO representatives from the Baltic States, Belarus and Denmark to exchange experience how to communicate with journalists and deal with critical questions. Action leader AB4 WECF gave a presentation how to communicate with different stakeholders and what are the important aspects to keep in mind. AB4 WECF and Danish Ecological Council presented different cases of their daily communication situations and the second half of the seminar focused on the main messages of BaltInfoHaz project and answering to potential questions which journalist might ask. Report form seminar is attached in MR, Annex 7.1.4.2. The major activities foreseen in the project action have been completed and these activities have been implemented according to foreseen timeline. Remains a study visit to Germany organised by WECF which will take pace in October 2013 back-to-back with the next partners meeting. Detailed action report by action leader is attached in MR, Annex 7.1.4.2. 5.1.5. Action E: Monitoring of the project impact on the main target audience and on the environmental problem targeted The project addresses the problem of emissions of priority hazardous substances and focuses on private consumers. The consumers are addressed either directly or indirectly through salespersons or teachers. To measure the success of the actions planned in the project, it is

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necessary to measure the acceptance and change of behaviour of the target groups in each of the C (and D)-actions. 5.1.5.1. Action E1: Assessment of impacts on stakeholders, target audience and the environmental problem Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

AB2 BEF LV All action leaders, contracted experts Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.5.1.

For successful implementation of project monitoring activities an external consultant has been subcontracted. As a first step, a discussion between the experts and all C action leaders was organized to agree on individual tasks and foreseen activities in each action. Task prioritization was done based on schedule of implementation of each activity, starting with those monitoring tasks which are needed for the baseline assessment at the beginning of the project to evaluate the success of implemented activities. Strong interlink between B1 and E1 activities has been created that they would support and amend each other in order to give the best possible overview of impacts on stakeholders and the environmental problem. A meeting between BEF Latvia and Estonia and the contracted experts was held in 17.18.09.2012 Hamburg, Germany in order to have an in-depth discussion on further development of indicators concept, to reflect the developments in actual implementation of project activities. Report from meeting is attached in MR Annex 7.1.5.1. As a result a detailed vision was discussed and agreed for each of campaign actions on what has to be done and would be most effective in terms of evaluating its impacts. The results were communicated with respective action leaders during 1st project monitoring meeting in November 2012 where the contracted experts presented the concept for project evaluating the project activities impact on the environment. Implementation of monitoring the project impacts on the target audience and on the environmental problem targeted has already started with action C3. In order to measure the effect of the campaign some baseline indicators needed to be collected – 1) awareness of the K-rauta clients before the active campaign is launched; 2) sales data to measure if actually C3 campaign has an effect on the products which are being bought. For this purpose the external experts have developed an online questionnaire which was translated into Estonian and Latvian and the questionnaire will be online until beginning of May 2013, until the launching of C3 campaign in K-rauta stores. By the time of writing the mid-term report the questionnaire has been online both in Estonia and Latvia and analyzing of the results is in process. Questionnaire templates are attached in Annex 7.1.5.1. This monitoring activity will be followed by another questionnaire to K-rauta clients approximately a year after the campaign has been ongoing with the aim to get feedback weather they have noticed the project campaign and weather it has in any way affected their consumption patterns. Also more detailed concepts for monitoring the impacts of C1 and C4 campaigns have been developed and negotiated with action leaders. A similar approach using “before and after� questionnaires will be used. Detailed action report is attached in MR Annex 7.1.5.1.

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5.1.6. Action F: Communication and dissemination of the project and its results The activity is targeted to all project target groups and also externals with the aim to make project well visible. 5.1.5.1. Action F1: Project website Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

CB BEF EE AB2 BEF LV, AB3 BEF LT (all other partners) Under implementation and within foreseen project timeline Delays have been caught up, no further delays expected MR Annex 7.1.6.1

The main goal of the action is to prepare and maintain the web site as a tool for information distribution from the project to a wide audience in the three Baltic States. A fully functional project website was launched in January 2013, with a fresh design and in five available language versions (English, Estonian, Latvian, Lithuanian and Russian). BaltInfoHaz project website is www.thinkbefore.eu (for EN, EE, RU language versions), http://www.pagalvok.lt (LT national version) and www.padomapirmsperc.lv (LV national version). The general concept development for the website started already in December 2011, first proposals and ideas were presented during kick-off meeting and the process continued until January 2013. In parallel with content discussions and concept, a web-design company was contracted who hand-in-hand with project experts helped to develop the technical solutions and design elements for project website. Extensive communication between the web-design Company and CB BEF EE took place in order to find the best options how to make the project website attractive for the general public. Although according to the Common Provisions the project website needs to be online after 6 months, it turned out to be very difficult to agree about website structure and content before the final outcomes and agreements from Actions B1 and B2, because the relevant product groups and hazardous substances of specific concern to this project were not clear yet. As a solution the team agreed that the initial project website which must be online after 6 months would be a “teaser� and a temporary project website with general information, partners and financers was set up at a location: http://baltinfohaz.befgroup.net which by now is redirecting visitors to the official project website www.thinkbefore.eu. The development and launching of the project website is well in line with the development of campaigns and in line with project timetable. CB BEF EE is responsible for managing the English, Estonian and Russian content of the project website, AB2 BEF LV and AB3 BEF LT update and maintain their national websites. To monitor the website traffic Google Analytics tool has been installed to measure how many visitors use the project webpage, which subpages they are actually most interested and to keep track how many publications have been downloaded. Mid-term report LIFE+

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During the period January – April 2013 the EE/ENG/RU version www.thinkbefore.eu has had 1030 visitors in total (65% are new visitors and 35% are returning visitors). The Latvian national website www.padomapirmsperc.lv has approximately the same statistics with 1035 visitors in total (62% are new visitors and 38% are returning). It can be clearly distinguished that the number of visitors on project websites quadruples if there has been a press release, a news article or Facebook post referring to our project. Lithuanian website has had 2231 visitors in total of which 1702 visitors have been unique. The high number of visitors of the Lithuanian website compared to other country versions is clearly due to much wider media attention and coverage during this period. Project website has received very positive feedback from partners and different target groups, it is unique in style, attractive, easy to navigate and very informative and therefore serves its purpose perfectly. CB BEF EE and AB3 BEF LT are also very actively using their organizations Facebook pages to share project news, upcoming events and information about published info materials. This assures even wider dissemination of project activities and results and helps to refer people to the project website. In parallel with the website development and design, the project team and partners have also agreed on the common visibility elements of the BaltInfoHaz project. Project logo, colour schemes for different templates and project style elements has been agreed. Different visibility elements were submitted with IR Annex 7.1.6.1. Throughout project duration project website will be updated with news and information about hazardous substances in our everyday products. All project publications and deliverables will be uploaded for wider dissemination. Progress report by action leader is attached in IR, Annex 5.3.13, MR, Annex 7.1.6.1.

5.1.5.2. Action F2: LIFE+ information boards Action leader: Key partners involved: Status: Delays or drawbacks: Summary of detailed action report:

CB BEF EE AB2 BEF LV, AB3 BEF LT (all other partners) Under implementation and within foreseen project timeline No delays or drawbacks identified MR Annex 7.1.6.2

The project will develop four different types of information boards dedicated to be places at different types of locations where the project is active. The concept of the notice boards have been discussed during partners meeting. First information boards targeted at consumers have been set up at project partner AB8 Rautakesko LV and AB9 Rautakesko EE retail stores. Information boards were intended to set up at all branches in Estonia and Latvia during the first week of May 2013, just before the launching of the C3 campaign. 16 information boards were produced and transported to different locations in Estonia and Latvia during April 2013. The notice boards include main project slogan and a few general tips on how to choose construction products with less hazardous substances, also Mid-term report LIFE+

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introducing and explaining the “Safer Choice” product tag. The notice boards have special leaflet holders where previously mentioned leaflets are included and available for distribution to customers. Concept and pictures of the notice board attached in MR, Annex 7.1.6.2. The elaboration of information boards for youth and general public will continue in summer 2013. Complementing action C4 information boards will be produced for youth and placed in the universities of partners AB6 TLU and AB7 LIEPU. The project will produce also roll-up banners for young teachers which can be easily carried around and presented at different lessons in schools. Depending on the budget the project team also whishes to produce project posters which can be distributed to different schools in Estonia and Latvia where C4 activities are taking place. The posters would include information about hazardous substances in our everyday products and short information about the project. Complementing action C1 information boards/banners/posters will be produced for general public and young mothers and set up at different locations accessible for the target group – family schools for young mothers, health centers, kindergartens, etc. For project visibility first general roll-up banners have been produced in Estonia and Lithuania which will be used at different project events. The banners were already used at the blood testing activities in Estonia and Lithuania and the aim of the roll-up banners is to catch the attention of various target groups to the project, inviting them to visit project website and give reference to financers of the project. 5.1.6.3. Action F3: Layman's Report The action is scheduled for 2014/2015.

5.1.6.3. Action F4: Final Project Presentation The action is scheduled for 2014/2015.

5.2. Envisaged progress until next report

Until next progress reporting (June 2014) the actions are planned to be continued according project implementation plan: B1, B2 and D1actions have been completed. Action A Project management and monitoring of the progress: project management actions will continue on regular basis – 5th and 6th partners meeting held, financial reporting submitted to coordinating beneficiary by all partners, content coordination has continued (A1); monitoring of project progress will continue with meetings (A2); second review of expenses by auditor received (A3); networking with similar projects has actively continued, international seminar held (A5).

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Action C Awareness rising campaigns: 6 guidebooks are distributed actively in different meetings and occasions. The active participation in Internet and social networking communication is continued, information days in EE; LV, LT (C1); interviews with selected SMEs, guidance for hairdressers and car repair shops with inventory, information days for target group (C2); campaign in retail shops started and first feedback on results received, information materials published and distributed, additional mailings in client newsletters (C3); teaching kit published, 2nd round of information seminar for students and training of the future teachers held. (C4); 1st information materials for politicians published, 1st round tables held (C5); elaboration of media articles, journalist round-tables, dissemination of project results through media (C6); blood, product, indoor air and dust tests completed and results compiled into report, analysing results and using for different campaigns (C7); production of 10 video clips, finalising script for the short-films and production of short-films, disseminating video clips (C8). Action D2 Additionally to the trainings held already study visit to Germany for project partners will be organised. Action E Monitoring of the project impact on the main target audience and on the environmental problem targeted: monitoring of project impact on the main target audience and on the environmental problem ongoing (E1). Action F Communication and dissemination of the project and its results: Project website (F1) will be continuously updated with information and published publications; notice boards elaborated for youth and young mothers and set up at different locations accessible for the target group (F2). Implementation of proposed and planned actions is illustrated in the Gantt chart: O  = Start / End date Action

2011

Number/name of action

IV

Overall project schedule

Proposed O

A1. Project Management

Proposed

A2. Project Monitoring Board

Proposed Actual Proposed

2012 I

II

III

2013 IV

Actual

Actual

Proposed

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III

IV

I

II

III

IV

IV 

A4. After-LIFE Proposed Communication Actual Plan A5. Networking Proposed with similar (LIFE+) Actual projects and actors in the region B actions: Preparatory Actions B1. In-depth assessment of

II

2015

O

 Actual A actions: Project management and monitoring

A3. Independent Audit

I

2014

42


reduction potential Actual of priority hazardous substances in certain products by public information campaigns B2. Development of Proposed concept for the campaigns and their Actual instruments C actions: Communication actions/awareness campaigns C1. Encouraging Proposed hazardous substance-free living Actual environment C2. Many small Proposed enterprises have recognizable Actual emissions of hazardous substances – Awareness campaign at car repair shops and hairdressers C3. Reducing the Proposed impacts of hazardous Actual substances from construction materials – awareness campaign at retail shops C4. Get the youth Proposed aware and motivated for action to change Actual consumption patterns C5. Lobbying the Proposed integration of Hazardous substance Actual reduction measures C6. Regular media Proposed work Actual C7. One-off action: Proposed test your Actual environment and body! C8. Making the Proposed “invisible” visible: Actual video clips D actions: Training activities at selected target groups D1. Training of shop assistants D2. Training of Baltic NGO’s

Proposed Actual Actual

E actions: Monitoring of project impact on the main target audience and on the environmental problem targeted E1. Assessment of Proposed impacts on Actual stakeholders and target audience and the environmental problem

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F actions: Communication and dissemination of the project and its results F1. Project website

Proposed Actual

F2. LIFE+ information boards

Proposed Actual F3. Layman’s report Proposed Actual

F4. Final project presentation

Proposed Actual

5.3. Impact As described in action E1 above, the “before and after” scenarios are ongoing and do not show yet any measurable result – it is far too early to talk about an environmental impact and not easy to measure it. We can definitely state a high impact on “public information” availability and we are getting a lot of positive feedback on the project visibility – web site and info materials, so we can conclude already now that the project will achieve high impact on education of the society in Estonia, Latvia and Lithuania. If we will manage to steer this to a change in consumption pattern, we cannot say yet. However, we are observing the market and can see that in the last 1-2 years, finally, various goods are declared as “natural”, “environmental friendly”, “ecological” and the sensitivity of the consumer is increasing towards environmental concerns. Our network of stakeholder from manufacturing industry (e.g. BaltActHaz project partners and network) reports new activities with regard to labelling their products with the eco label. We think that our campaign comes right in time to influence this growing sensitivity and environmental consciousness and will have an impact on the hazardous substance segment of the consumer good purchases. 5.4. Outside LIFE BaltInfoHaz project has become a mother project for a similar project which is being implemented in Belarus – “Campaign on Hazardous Substances in Belarussia (BelHazCampaign)”. The project is lead by Baltic Environmental Forum Estonia and it has been developed to replicate and modify the activities done within BaltInfoHaz project to Belarus. Belarussian project partners are participating already now on BaltInfoHaz project partner meetings to gain knowledge and experience how to implement BelHazCampaign activities in Belarus. At the same time we are seeking for financing possibilities to implement the project also in Russia with our BEF member organisation CTC St. Petersburg – however, no funding yet available. The Finnish Safety and Chemicals Agency (TUKES) has examined the BaltInfoHaz project due to its task to increase public information and stakeholder awareness raising activities decided by their board of directors and came to conclusion that the best to do would be to transfer the BaltInfoHaz approach to Finland.

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6. Financial part /part of the content has been removed from the public report/

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7. Annexes 7.1. Technical action reports Description of Annex A. Project management and monitoring of project progress Action A1: Project management and administration A1: Detailed action report A1: Report from project 3rd partners meeting A1: Report from project 4th partners meeting Action A2: Monitoring of project progress A2: Detailed action report A2: Report from 1st project monitoring board meeting A2: Report from 2nd project monitoring board meeting Action A5: Networking with similar (LIFE+) projects and actors in the region A5: Detailed action report A5: Report from SAICM’s 3rd International Conference on Chemicals Management (ICCM3) 17.-21.09.2012 (poster + report?) A5: Report from The XIV Baltic Sea Day took place in St. Petersburg, Russia on 21-23.03.2013 B. Preparatory actions Action B1: In-depth assessment of reduction potential of priority hazardous substances in certain products by public information campaigns B1: Detailed action report B1: Report from seminar “Assessment of potential product consumption pattern changes and informing the society on safer alternatives” 27 – 28.09.2012, Riga, Latvia Action B2: Preparatory works for the campaigns and their tools B2: Detailed action report B2: Report from focus group interviews + summary C. Awareness raising campaigns Action C1: Encouraging hazardous substance-free living environment C1: Detailed action report C1: 6 guidebooks on various topics – English word templates C1: 6 guidebooks on various topics – EE, LV, LT, RU C1: Report from focus group interviews (Powerpoint in LT) C1: Information Days in LT C1: Media articles – MR 7.1.2.6 Action C2: Many small enterprises have recognizable emissions of hazardous substances – Awareness campaign at car repair shops and hairdressers C2: Detailed action report Action C3: Reducing the impacts of hazardous substances from construction materials – awareness campaign at retail shops C3: Detailed action report C3: product inventory /Final C3: Photo of product tag “Safer Choice” C3: Excel table for products selected for the “Safer Choice” C3: Two different leaflets for customers of retail shops in C3: concept and pictures of information boards C3: Catalogue and newsletters with project info in C3: internet banners for K-rauta website Action C4: Get the youth aware and motivated for action to change consumption patterns C4: Detailed action report

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Annex nr 7.1.1 7.1.1.1

7.1.1.2

7.1.1.3

7.1.2 7.1.2.1

7.1.2.2

7.1.3 7.1.3.1

7.1.3.2

7.1.3.3

7.2.2 7.2.3 7.1.3.4


C4: Report from 8.02.2013 meeting C4: 1st information seminars for students in Estonia and Latvia C4: 1st Draft “Teachers Handbook” Action C5: Lobbying the integration of hazardous substance reduction measures into policy making C5: Detailed action report Action C6: Regular media work C6: Detailed action report C6: 1st round-table meeting with journalists in LT C6: 2nd round-table meeting with journalists in LT C6: 1st round-table meeting with journalists in EE C6: Different media articles produced C6: Selection of news from project website Media articles from action C1 Action C7: One-off action: test your environment and body! C7: Detailed action report C7: Contracts with volunteers C7: Application for the Estonian Bioethical Committee C7: Bioethical Committee approval letter C7: Report from blood testing event in LT C7: Report from blood testing event in EE Action C8: Making the “invisible” visible: video clips C8: Detailed action report D. Training activities Action D1: Training of shop assistants D1. Detailed action report D1. Questionnaire to shop assistants in EE and LV D1: Summary of the responses to the questionnaires D1: Report from training K-rauta shop assistants in EE D1: Report from training K-rauta shop assistants in LV D1: Handbook for shop assistants in LV Action D1: Training of Baltic NGOs for international lobbying on the HS topic D2. Detailed action report D2: Report from the 2nd NGO training D2: Report from the 3rd NGO training D2: Report from 17.04.12 External Communication and Critical Questions E. Monitoring of the project impact on the main target audience and on the environmental problem targeted Action E1: Assessment of impacts on stakeholders, target audience and the environmental problem E1: Detailed action report E1: Report from concept discussion meeting in Hamburg, 17.-18-09.2012 E1: Questionnaire for K-rauta customers in EE and LV F. Communication and dissemination of the project and its results Action F1: Project website F1: Detailed action report F1: Website screenshots F1: Project common visibility elements Action F2: LIFE+ information boards F2: Detailed action report F2: Concept and photos of K-rauta information boards F2: Introductory project roll-up banner in EE and LT

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7.1.3.5

7.1.3.6

7.1.3.7

7.1.3.8 7.1.4 7.1.4.1

7.1.4.2

7.1.5 7.1.5.1

7.1.6 7.1.6.1

7.1.6.2


7.2. Deliverables Deliverable name A1: Detailed action reports A-F (summary)

C1: 6 guidebooks on various topics in Estonian, Latvian, Lithuanian and Russian C3: Information brochures with different topics for clients at retailer shops C3: Leaflets for mailings to household with information on substances

Annex nr Annexes 7.1.1.1- 7.1.1.3 for A actions; 7.1.2.1-7.1.2.2 for B actions; 7.1.3.1-7.1.3.8 for C actions; 7.1.4.1-7.1.4.2 for D actions; 7.1.5.1 for E action and 7.1.6.1-7.1.6.2 for F actions. 7.2.1 7.2.2 7.2.3

7.3. Dissemination materials 7.3.1. Photos from different events (All other publicity materials are compiled under Action C6 “Regular Media work“and can be found in Annex 7.1.2.6 - articles, radio and TV broadcasts, outtakes from web media, etc). 7.4. Financial Annexes 7.4.1. Consolidated Cost Statement for the Project 7.4.2. Coordinating beneficiary`s expenditure report and VAT Statement 7.4.3. Associated beneficiary`s expenditure reports 7.4.3.1 AB2 Baltic Environmental Forum Latvia (BEF LV) and VAT Statement 7.4.3.2 AB3 Baltic Environmental Forum Lithuania (BEF LT) and VAT Statement 7.4.3.3 AB4 Stichting Women in Europe for a Common Future (WEFC) and VAT Statement 7.4.3.4 AB5 Vides Filmu Studija (VFS) and VAT Statement 7.4.3.5 AB6 Tallinn University (TLU) and VAT Statement 7.4.3.6 AB7 Liepaja University (LiepU) ) and VAT Statement 7.4.3.7 AB8 AS RAUTAKESKO (Latvia) and VAT Statement 7.4.3.8 AB9 Rautakesko AS (Estonia) and VAT Statement 7.4.4 Public procurement documents for E1 action 7.4.4.1 Procurement explanation 7.4.4.2 Announcement on BEF EE website 7.4.4.3 Invitation to tender 7.4.4.4 Offer from BEF DE 7.4.4.5 Contract between CB BEF EE and BEF DE

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