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An opportunity is coming for your company to truly reach the grassroots community, engage the influential youth across BC, and access Government and Corporate VIPs.

BC Summer Games Comes to Langley Larger than the Commonwealth Games, the BC Summer Games will host over 13,000 athletes, coaches, officials, spectators and volunteers in the Township of Langley to celebrate sport and community July 21-25, 2010. With additional guests and spectators, your business has the opportunity to access thousands of consumers at a grassroots level.


Langley 2010 BC Summer Games

Own the West Youth Market Develop lasting connections with the key influencers in the youth market, one with immense buying power by engaging 3,500 BC athletes ages 10-18:* •

Product sampling at venues

In-venue signage and brand recognition

Online branding and website click-through opportunities

Special event youth engagement opportunities

*Estimated at $2 billion/year in spending & spending influence in BC.

Langley 2010 BC Summer Games


Premier Gord

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Provincial reach within the public, private and corporate sector with Premier Gordon Campbell, Provincial Ministers and MLA’s, and BC’s top CEO’s all in attendance. Networking VIPs The Langley 2010 Games will bring together a number of sport and corporate organizations who actively seek out partnerships to meet their business objectives. A number of networking opportunities are available with chances to demonstrate your business’ value to others: • Gifting to host community at Civic Luncheon • Meet and greet with sport and corporate VIPs at the Provincial Government Reception • Potential speaking opportunities at Games events • Product sampling at Friend of the Games recognition event 04

Langley 2010 BC Summer Games

Building a community legacy This community legacy is the largest amateur sporting event after the Olympics in BC. As a legacy to the community, proceeds from the BC Summer Games will assist in opening a KidSport chapter in Langley. This will allow the underprivileged youth of the community an opportunity to play and receive all the benefits of sports.

Supporting Volunteers

With over 3000 community volunteers assisting in games operations, your business has additional opportunities to connect with community-minded citizens who endorse like-minded companies.

Friends and Family Make connections with over 10,000 spectators as they come from all across the province to celebrate and cheer on the athletes and participants at the sports venues, events and on-line. Langley 2010 BC Summer Games


Engaging Activation The Langley 2010 BC Summer Games offer a number of arenas where your company can actively engage with many potential target markets. •

Product sampling in common rooms at accommodation sites,

central dining facilities and recreation areas

Prize sponsorship at athlete dances

Medal presentations

Connect with your target markets and achieve the strategic objectives by:


Increase sales

Boost brand awareness

Customer growth

Langley 2010 BC Summer Games

Get into the Games Unleash your potential The Langley 2010 BC Summer Games provide an opportunity for your company to invest in a legacy while also capitalizing on a number of unique partnership opportunities.

For more information on how your company can be involved: Colby Fackler, Director, Corporate Partnerships Sport BC 604.333.3433 604.787.1757 Langley 2010 BC Summer Games