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Downtown Improvement Board interests. Many children are in attendance in the early The popularity of Gallery Night is validated by results evening, dancing to some of the outdoor bands, eating from intercept surveys of attendees at the event. On snacks and occasionally gazing at the art. In addition to the average, 78 percent of people reported having a positive younger kids, we often notice groups of high school age experience at Gallery Night (by rating their experience as an kids in the early evening having date night. 8, 9 or 10 on a ten-point scale in an intercept survey at the Many people enjoy a glass of wine or a beer while event). walking up and down the street enjoying the music and On a normal Gallery Night, Seville Quarter the art. The vast majority of these people enjoy their hosts roughly 80 artists and local vendors on alcoholic beverages responsibly and without drawing Government street, the DIB hosts 20 to 25 artists attention to themselves. If a disorderly situation were on the street, there are between four and six live to arise, there are adequate police officers on duty music acts, many of the merchants sponsor either Downtown prepared to manage it and keep an artist or music and there are six art galleries Gallery Night safe. open, including the Pensacola Museum of While Gallery Night is not necessarily a Art. good fit for everyone, it presents an invaluable What began 20 years ago as an opportunity for businesses to connect with opportunity for adults to sip free wine current and future visitors. while walking from gallery to gallery has Ron Butlin, Hosting Gallery Night is a huge financial now become a community-centered DIB Executive boost for Pensacola’s economy. For example, event for people of all ages and Director

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April 2015 downtowncrowd.com

it is estimated that on Sept. 19, 2014, Gallery Night attendees contributed a total of $739,390 to the local economy. Excluding hotel rooms, gas and groceries for the out-of-town visitor, it is estimated that the event directly aided in $584,938 being spent in the local economy in one night. This does not include new clothes, a manicure, a haircut and other sundry things folks do to get ready to head out. Gallery Night is a unique event that appeals to a broad variety of people, ages, interests and appetites. I am thrilled to see the diversity of people enjoying Gallery Night. We estimated roughly 15,000 people came and enjoyed the March event; a real cause for celebration. For many of our neighborhood businesses, Gallery Night provides the financial fuel to keep our family, friends and neighbors employed. Thank you for your continued support. Email ronbutlin@downtownpensacola.com with any questions.

Downtown Crowd April 2015  
Downtown Crowd April 2015