Page 1

×××× s r o i n ju

R U G B Y

yearbook.

45 min / 120db

track HIGH STANDARD

the visual resource for all things typography

THE DEBATE CLUB

Graduation

SENIORS SENIORS SENIORS ACADEMICS STATE

CHAMPIONS xxxxxxx


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much more than just words.

The origins of typography seem a world away from our instant brings world of digital design. Though design tools have comeJournalism a long the world together way, navigating the modern landscape of typography can still & tells the stories be intimidating. That’s where this guide comes in. Balfour’s that will shape our Font Guide is a complete guide to all things typography: font tomorrow. It is the categories, how to choose fonts, and how to use them for practice of documaximum impact. menting history.

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Enjoy the journey–there’s no limit to your creativity, and this guide will help you on your way.

CONTENTS

Section 1 Serif Fonts........................................................... 2

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A w we & an som jo Op ts to e u ty rn e b Sn rh -ba ali ra e f ar m yp se st se ree km No ent erh d op inf ctio go ark Li ok i ype e orm n vi et W pp p Pad rlo n s at Pro ral ta Ru ikiL ma eop a cal ourc ion jec iPa gs P pe ea nn le pp b e o t d a Fr th ost rt ks m form ci log syn ver Thu pp ontl ed e rc ge di lo n I in R e Th M . e c a d l u da epr Age e W urd Goo ia rly lat rs ate d, erd ove in b k i o Ti nc od o o c gl ia n ion n d Li om th fo co m C e n uct f M rk o h M e+ s P own , P the new ke e e W rma th py ar ut ion ec f A in W ro a ro ir so bu ba ea tio ha rt n- SJ Pu s t jec m no tto ck th n sa e m bo mo gra b h t o m n p e dy f U ni in e ge e y in lica e au Th ther ics re ack r jo Pi tiza W dium Tim AP sha abu cal fo W ur rm Tu die und 's b hyp aliGa h nEn lho tion SJ, C d ee at mb nc erd as ecy fer st is t ar wk idi, io lr e lo icta ke re he m e clo om ei I n W n v r o t a p e or G a tro con cen m me dy O lov ov aw lte e so ape s fo s lls ten t mo sJe per e er ke r lo m r s od . lo r t A n p ff a th ad no nge e r trik li fa ron na riva J sec e W rm b w r ec e co rr cy arv tio e af eat here Boo onte J ti lla ativ Yo is n ath te A. rn J. ta k R xtu lo on bor e # uTu m mo er oo Li blo ev ro ves of at tw be a rg & n eb id iew go ck fo in ion itt a the ue pa lin R Fl t d it Y od noc the erm wes wi pe g, eu r m I s te M eck rud ouT RS en m ak om sh ars ne ge ub S. ce ed esy e, em aw er all ha r c d c e s m Ru ium ou TB e it st D th th ase Mc ll A row on ynd ast pe u e in e b rs Lu P, N df ten ic hea rt is t pid ana Re us & ha e un t ate d Mu he n ly NP f i d t e i n h l d r a v g i n R m c i Fu ie es ow d Po ng rm le ot do a ws s w a tu t A c p in s m to ta stm Ch pr de p a g h ssa ap futu re ta wes lo no o a jo a ar oc u ro AP ge er r ve g of o n e d v u t va e oi rn n tb es t t k I , i s m s th na tio l p d vi on a a e s h it e pr tr of F e e rra n. lag the lism tura at a vs e pa be very odu ike W ral wa ron W . f Th tiv ia m ea Pr eat iPa nts tlin ris m ab l-bo ggre pro per ore do ce u a th o h n d g b je e to m e un rn ga du to yo bl er Tu udi de og in dia da bl tio ct be u m ack ct r & ap b & o m enc rdo no d n og n D d O pI b ati pa af Op va ie ce ge J an in verl blr e me te so utto on ck Th per lov er oa Ga W tio t b 5 r M os rn t n j a o N u h n a a u so r oo n ut pr a h o u n s se Ti ut g e A d R wk lte oo Th w ai rn p no ce rea ve rna de ec ct st m ra ge up er r L k p is ha se pa io m er m s lit rlo li rd t W t's fa rea Ca f Us of ert Wik ipp eo a ot loca ics ynd y-b ad st i om n pe ee a s , nf e rm m rm h M M iL m pl pp he l Jo i r c k hn ha En m od ahid ec urd eak ann e fo c r's blo hyp ate ed Li orIl ck De cy on y t i, ha oc s. r i b g e d o ke m ove ga clo et he Ti nic h Go me me rcul as gers rhy n pen we a t f e t t e m r p i u h h e y tro zat m C al Min ogl dia ly atio me in er wp tur ew e W da lls ion ed ar Re nP e+ bi kno n, nt th hyp er s e o i p ea ta m p . in ium od rod ost WS as wn Pr iPa eir do rodu trik f n riv the ce y u T J Pr a oj d g c e a ac r

WORLD OF SPORTS Fonts allow you to uniquely express what you are trying to say. Combined with color and layout, typography can convey so NEWS

5

Serif Themes..................................................................4

Serif Fonts......................................................................8

Section 2 Sans & Slab Fonts.............................................. 20 Sans & Slab Themes....................................................22

Index..................................................................... 96

Vol. 1

2

4

Page 7

A S 123 T ROCK + ROLL

Page 22

nananana nananana nananana Sans & Slab Fonts........................................................26 nananana nananana Page 44 nananana Section 3 nananana lavender nananana Handwriting & Script Fonts............................... 42 nananana nananana Handwriting & Script Themes...................................44 nananana nananana Handwriting & Script Fonts........................................48 nananana nananana nananana Section 4 nananana Decorative Fonts................................................ 60 nananana nananana Decorative Themes......................................................62 nananana nanananaPage 62

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Decorative Fonts..........................................................66

Royal Purple

FLY, FLY, FLY AWAY!

Section 5 Pansy Education & Reference...................................... 86

5

Color Palette..................................................................88 Lavender 5

6

EDITION

1

Barista

Typography 101.............................................................90

Cassis

Page 86

1

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4

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ntsfonts rifserif ntsfonts if serifs ts fontsf rifserif ntsfonts rifserif ntsfonts Š

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& 1

E L E GAN T 2

3

KINGS 5

4

oxbow

FASHION SHOW

E S TA B LI S H E D 1 2 8 7

6

7

ELEGANT THEME

X

 Bodonis-Eighty Regular; Gold, Midnight Blue  Bodonis-Eighty Regular; Black  Carat Regular; Deep Green  Valencia (Modified); Black, Silver  Carat Regular; Silver, Midnight Blue  Carat Extra Bold; White, Copper  Bodonis-Eighty Regular; Black, White 4

Serif Fonts Section One

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R

s n a k e

65 return return return 3

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5

6

RETRO THEME

 Eponymous; Bamboo Beige, Maroon  Eponymous Bold; Deep Green, Yellow Ochre  Eponymous Bold; Silver, Black  Type Keys Filled; Black, Brilliant Yellow  Eponymous Black; Black, Yellow Ochre, Sunrise Red, Poppy  Type Keys Filled; Bamboo Beige, Blueberry

6

Serif Fonts Section One

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TYPE TIPS Serif fonts are characterized by the feet at the end of the letterforms.

EXAMPLES The onyx necklace shimmered like black diamonds.

ARMAND

Light as a

FEATHER

BASKERVILLE LIGHT

ARMAND

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BALLARDVALE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BALLARDVALE ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh i jkl m n o p q r s t u vw xy z 0 1 2 3 4 5 6 7 8 9 BALLARDVALE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BALLARDVALE BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BAMBERG XLIGHT

She zipped over, quickly removing a brown cat from the water’s waxy edge. CARAT EXTRA LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BASKERVILLE LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CAMBRIDGE LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0123 456789 CARAT EXTRA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT EXTRA LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 8

Serif Fonts Section One

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CARAT LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cd e f g h i j kl m n o p q r s t u v w xy z 0 1 2 3 4 5 6 7 8 9 CARAT LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ ab cde fgh ijklmnopq rs tu v w xyz 0 1 2 3 4 5 6 7 8 9 CARAT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cd ef ghijklmno pq rst u v wxyz 0 1 2 3 4 5 6 7 8 9

TYPE TIPS Serif fonts are the most widely used for body text because of their readability.

EXAMPLES The quick brown fox jumped over the lazy green river. CARAT REGULAR

A group of six flamingos stormed the yellow quartz countertops. CARAT MEDIUM ITALIC

CARAT MEDIUM ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cdefghijklm nop qrstu vw x yz 0 1 2 3 4 5 6 7 8 9 CARAT BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT EXTRA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CARAT EXTRA BOLD ITALIC

AB CD E F G H I J KLM N O P Q RST U VWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ©

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Serif Fonts Section One

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f n s a b s la san a s s b & nt & sl t o n f s s o t f n a b n s a a s l s s s l & t b s a fon & n s s o t n f n a b s a a s l n b & s ts s s a n & l s ts fo ns o f n o s sa lab s s n s & a ab t n & l o s f s s & nt n f a b Š

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E A S 123 T 4

ROCK + ROLL

5 7

6

BOLD THEME

 Kettering 105 Heavy; All-American Red, Midnight Blue  Franklin Gothic Heavy; Bamboo Beige, Sepia Brown  Kettering 105 Heavy; Sepia Brown, Silver  Kettering 105 Heavy; Smoke Gray, Midnight Blue  Kettering 105 Heavy; Copper, Deep Green, 20% Black  Franklin Gothic Heavy; Gold, Midnight Blue  Brown Pro Extra Bold; Yellow Ochre, Midnight Blue 22 Sans & Slab Fonts Section Two

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× ↙ A —15 ø

U E R G G UN ×××× E R G G UN ×××× E R G G UN ×××× ×××× E R G super - UN -G --R [1974] secret ------G

& &

4

5

SHOW july

|||||||| - a lt |||||||| 6

7

GRUNGE THEME

 Nexa Rust Slab Black 2; Midnight Blue  Nexa Rust Black Shadow 2; All-American Red, Black  Nexa Rust Shadow 2, Slab Black 2; Process Blue, Process Red  Nexa Rust Black Shadow 2; Process Yellow, Black  Nexa Rust Slab Black 2; Smoke Gray, Black  Nexa Rust Slab Black 2; All-American Red  Nexa Rust Slab Black 2; Super Blue, All-American Red ©

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Sans & Slab Fonts Section Two

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TYPE TIPS Sans meaning “without”, sans serif fonts do not have serifs at the ends of the letterforms. They are monoweight, with little difference in thin or thickness of the strokes.

EXAMPLES

FRIDAY NIGHT LIGHTS BRIA REGULAR

The wizard quickly jinxed the gnomes before they vaporized. BROWN PRO LIGHT

Just poets wax boldly as kings and queens march over fuzz. BROWN PRO REGULAR

ARIZONA

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 ATHENA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcde fgh i j kl mn o p qr s t u v wx y z 0 1 2 3 4 5 6789 ATHENA ITALIC

ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ATHENA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ATHENA BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh i j k lmn o p q rstu vw x y z 0 1 2 3 4 5 6789 BENJAMIN GOTHIC MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BRIA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcde fg h ijklm nopq r s t u v wx yz 0 1 2 3 4 5 6 7 8 9 BRIA ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BRIA BOLD

THURSDAY night touchdowns

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

BROWN PRO LIGHT & THIN ITALIC

26

Sans & Slab Fonts Section Two

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BROWN PRO THIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO THIN ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

EXAMPLES The job of waxing linoleum frequently peeves chintzy kids. BROWN PRO MEDIUM

Few black taxis drive up major roads on quiet hazy nights. BROWN PRO SEMIBOLD

Jack quietly moved up front and seized the big ball of wax. BROWN PRO EXTRA BOLD

BROWN PRO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BROWN PRO SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Balfour Yearbooks

BROWN PRO REGULAR & BLACK

7stretch th inning

BROWN PRO EXTRA BOLD CONDENSED

BROWN PRO MEDIUM ITALIC

©

PLAY BALL

for the

LOVE of the GAME

BROWN PRO REGULAR & BOLD

Sans & Slab Fonts Section Two

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g n i t i r w d n Ha g n i t i r w d n a H s t n o F t p i r c S s t & n o F t p i r c S & g n i t i r w d n a g n H i t i r w d n a H s t n o F t p i r c t n o &S F t p i r c S & g n i t i r w d n a H g n i t i r w d n a H s t n o F t p i r c S n o F t p i r c s & S & g n i t i r w g d n n i t i r Ha w d n a H s t n o F t t p i n r o F t p & Sc i r c S & g n i t i r w d n n i t a i r H w d n a H s t n o F t p i r o c F t p i r c ts & S S & g n i t i r w d n a H ndwri a H ng s t n o F t p i r c onts & S & Script F g n i t i r w d n a H ndwriti a g H s t n o F t p i r o c F t p i r c S nts & S & g n i t i r w d n Ha Handwri ng ts

Handwriting & Script Fonts

Š

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№ №1

E

t

h e a rts & heroes 5

aẂ

4 6

7

BELIEVE ≈

}

B

8

}

_

over the moon

STORY BOOK THEME

 TT Cottons Light; Mint, Black  TT Cottons Light, Storyteller Brush; Salmon, Deep Green  TT Cottons Thin; Gold  Storyteller Brush; Gold, Mint  Emmy Stripe; Hunter, Copper  Emmy Shade; Salmon, Mint, Black  Emmy Swash; Brilliant Yellow, Copper ©

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Handwriting & Script Fonts Section Three

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texture

# Paintbrush +BOARD+

4

Z JeM EP C

n

____ art

S S S S A A A Ak L L L L E ETa E E 5

6

sketchu

ART BOARD THEME

Bd Srt bo

 Canvas Inline Regular; Black, Bamboo Beige, All-American Red  Canvas Basic Sans; Bamboo Beige, Sapphire  Elevations; Sapphire, All-American Red  Rough Brush Script Regular; Brilliant Yellow, Brilliant Red  Elevations; Sapphire, Bamboo Beige  Canvas Text Sans; Black, Silver 46

Handwriting & Script Fonts Section Three

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TYPE TIPS Use handwriting and script typefaces sparingly, as an accent. Canvas Script has accents that can be used in a different color to create a multicolored font.

EXAMPLES

penny for your

thoughts

ALWAYS A GOOD TIME

dollars & sense

CANVAS 3D SANS KERNED

Making moola

CANVAS SCRIPT REGULAR

All about the

benjamins CANVAS INLINE & BASIC SANS

48

ALWAYS A GOOD TIME

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuv wxyz 0123456789 ARABELLA

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 AUBERGINE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CALLIGRAPHIA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS 3D SANS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS 3D SANS SHADOW

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS 3D SANS KERNED

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS INLINE HEAVY B FILL

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS SCRIPT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS SCRIPT REGULAR FILL

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmn opqrstuvwxyz 0123456789

Handwriting & Script Fonts Section Three

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Balfour Yearbooks


CANVAS SCRIPT HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CANVAS SCRIPT HEAVY FILL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

EXAMPLES The job of waxing linoleum frequently peeves chintzy kids.

CANVAS TEXT SANS

CANVAS TEXT SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 CANVAS TEXT SANS ACCENT

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 CANVAS TEXT SANS FILL

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 CANVAS TEXT SERIF

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cde fgh i jklmnopqrs t u vwx y z 0 1 23 456789 CANVAS TEXT SERIF ACCENT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b cde fgh i jklmnopqrs t u vwx y z 0 1 23 456789

Few black taxis drive up major roads on quiet hazy nights.

CANVAS TEXT SERIF FILL

CHUMP CHANGE CANVAS TEXT SANS & SANS FILL

wooden nickel CANVAS TINY

CANVAS TEXT SERIF FILL

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cde fgh i jklmnopqrs t u vwx y z 0 1 23 456789

QUARTER pounder CANVAS TINY SANS

CANVAS TINY BRUSH

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 CANVAS TINY SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789 ©

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Handwriting & Script Fonts Section Three

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D c s Decorativ Font e Fonts v t a i or Dec s Decorative Font e Fonts v t e a i or e v c t a D i or e c D s Font e Fonts e e v e o v t a t D c rat v i ai i Decor s Decor Font FoentFsonts e v t a v i or t a ec i or e c D D e Fonts s nt o F e e v t a i v or t e a c s Decor i D e Font s nt o F e e v t a i v or t ec a i or D e c D e Fonts s nt o F e v t a Decor si Decorativ Š

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nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana nananana

FLY, FLY, FLY AWAY!

5

COMIC THEME

only

99¢

4

time for another

adventure

6

 Grinched; Process Yellow, Super Blue  Grinched; Brilliant Red, Black  SayCheez, Marvin; Process Blue, Black  Loyola!; Process Red, Process Yellow, Black  SayCheez Light, Regular; Emerald Green, Black  Grinched; Process Red, Process Blue 62

Decorative Fonts Section Four

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~~~~~~ WHOA! ~~~~~~

100 play your

HEART x x x x x x x out PAINt Finger

4

5

rainforest

6

PRIMARY THEME

 Drawzing; All-American Red, Super Blue  Crayon Hand Bold; Process Yellow, All-American Red  Loyola!; All-American Red, Process Blue  Crayon Hand Bold; Kelly Green  Markup; Super Blue, Process Yellow  Loyola!; Teal, Sunrise Red, Mint 64

Decorative Fonts Section Four

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Balfour Yearbooks


TYPE TIPS Decorative or novelty type, provides the widest variety of typefaces. They have distinctive looks that reflect a mood, time period or theme.

EXAMPLES The onyx necklace shimmered like black diamonds.

ALICE LIGHT

ACAPULCO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghi jk l mn opq r stuvw x yz 012345 678 9 ADONIS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 AIDA BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALFONSO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALFONSO ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALFONSO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALFONSO BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALICE LIGHT

ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALLEGRO OPEN

A B C D E F G H I J K L N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 AMARILLO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 66

Decorative Fonts Section Four

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Balfour Yearbooks


AMERICAN UNCIALE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 ANGELO

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 23 4 5 6 7 8 9

EXAMPLES The quick brown fox jumped over the lazy green river.

AMERICAN UNCIALE

ARCHIBALD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Light as a

FEATHER

BODINI CAMPANILE

ATTENTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 23 4 5 6 7 8 9 BASKERVILLE HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BODONI CAMPANILE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 0123456789 BODONIS 100

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BODONIS 110

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BODONIS 80

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BODONIS 90

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ©

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Decorative Fonts Section Four

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Education & Reference

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Education & Reference Section Five

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anatomy of type 101 TYPOGRAPHY CAP HEIGHT The distance from the baseline to the top of the capital letter.

Typog descender The part of a letterform that falls below the baseline.

bAsElInE The invisible line letterforms sit on.

type measurements 12 points = 1 pica

1 point

6 picas = 1 inch 1 pica 72 points = 1 inch 1 inch

1-point line or rule. 72 of these would be one-inch thick. 12-point rule is 1 pica thick. Six of these would be one inch thick.

72 points = 1 inch From the baseline to the cap height is 1 inch. Type at 36 point would be half inch tall.

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Education & Reference Section Five

PoInTs

• Thickness of line or rules • sizes of type • All measurements smaller than a pica

PICAs

• Length of rules and lines • Widths of text, photos, captions, gutters, etc.

InCHEs

• Lengths of stories • depths of photos and ads

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AsCEndEr The part of a letterform that rises above the x height.

sErIf A tiny mark or “foot” at the end of the letterform.

raphy looP The negative space enclosed within a descending letter.

158 pt

x-HEIGHT The height of a lower case x, or lowercase letters without ascenders or descenders.

CounTEr The negative space enclosed within a letter.

Type provides

28 pt

beautiful opportunities for stunning headlines.

45 pt

26 pt

aleo SanS

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Education & Reference Section Five

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type classifications

S S S S newTon

Serif Originating from ancient Roman carvings, serifs feature small marks or “feet” at the end of the letterforms.

helveTica

SanS Serif With no serifs at the end of the letterforms (sans means without in French), these typefaces are usually monoweight, with no visible thin and thick transitions in the strokes.

rockwell

happy birThday

Slab Serif The serifs have a heavier, thicker weight, usually rectangular in shape. Slab serifs have little to no thin or thick transitions for a monoweight look.

Script Script typefaces emulate cursive writing and handlettered type resembling the look of a calligraphy pen or brush.

S paThFinder

Decorative Also called novelty or display type, these typefaces are fun and distinctive. The styles have an artistic flair with personality.

type styles & weights Within the type classifications, type is separated into families. A typeface family provides a range of styles and weights close in visual design. The variations come in all point sizes and styles include light, italic, bold, black, condensed and extended.

Proxima Nova Family Proxima Nova Thin Proxima Nova Light Proxima Nova Regular Proxima Nova Medium Proxima Nova Semibold Proxima Nova Bold Proxima Nova Extrabold Proxima Nova Black

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Education & Reference Section Five

Proxima Nova Thin Proxima Nova Light Proxima Nova Regular Proxima Nova Medium Proxima Nova Semibold Proxima Nova Bold Proxima Nova Extrabold Proxima Nova Black

eXtenDeD FaMilY The proxima nova family offers traditional styles (regular, italic, bold) as well as extended variations (thin, black).

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type hierarchy Setting the type at the appropriate size provides the audience a guideline for what’s most important and where to look first. Some suggested sizes and weights: 1 boDy copy

4 SeconDary heaDlineS

9 to 11 pt Book or Regular (Italic or Bold for Q&As and quotes only copy)

15 to 24 pt Light, Condensed, Book, Regular, Italic, Medium, Semibold or Bold

2 captionS

5 primary heaDlineS

8 to 10 pt Light, Condensed, Book or Regular (Run 1 to 2 pts smaller than copy)

48 pt & higher Light, Condensed, Book, Regular, Italic, Medium, Semibold or Bold

3 SeconDary coverage

6 photo creDitS

7 to 9 pt Light, Condensed, Book, Regular, Italic, Medium, Semibold or Bold

7 to 9 pt Light, Condensed or Italic (Run slightly smaller than captions)

dId you know? Typefaces have different x-heights, making some larger than others at the same point size. PrInT PlEAsE Print pages at 100 percent to check type sizes. compare to last year’s book and other publications.

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1

2

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Education & Reference Section Five

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Balfour Font Guide  

A preview of Balfour's guide to yearbook typography and inspiration.