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PRSRT.STD U.S.Postage PAID PERMIT No. 4083 Dallas, TX

1550 W. Mockingbird Lane Dallas, TX 75235


Adviser Development Workshop July 12-15 Dallas, TX

“Always something new to learn no matter how many years you’ve done yearbook.”

“I needed this.”

“I will be back next year for sure!”

“Here’s to a successful yearbook season for us all.” “My brain is SO full…of really good stuff. Thank you, everyone!”

“Everyone has a great zoom lens. You know what it’s called? LEGS!” “I think I pulled a muscle carrying sample yearbooks to my car.”

“I feel ready.” “I want to thank everyone for this weekend.”

“I feel recharged.”

“I’m giving you the arguments going on in my head. It’s fun up there.”

just sayin’... “Hey, let’s do it again!”

“Yearbook Wedding Bouquet Toss I hope that lady has an open-minded husband.”

“Best Adviser Development ever! I wish all in-service meetings were this meaningful.”


Say hello to a truly



See it all at

Scan with your smartphone using a QR code reader.

Your Yearbook. Enhanced.

contents page 2 editor’s note page 3 better headlines page 4 school spotlight page 6 learn page 8 leap page 10 laugh page 12 the big question page 14 adviser development workshop page 15 intensity workshop page 16 student workshops page 18 love it national finalists page 28 the winners editor marilyn scoggins copy judi coolidge contributing writers Sheila Alexander, Linda Ballew, Tracy Campbell, Amanda Cardoza, Christine Davis, Melissa Dixon, Paul Fantaski, Adrienne Forgette, Julie Gibson, Kathryn Glaser, David Graves, Holly Hartman, Anne Hayman, Jose Hernandez, Chelsea Hitzges, Jenny Hohn, Todd Johnson, David Kapferer, Amanda Lelliott, Kelly Lemons, Trish Lyons, Leland Mallett, Carol May, Shelley Mitchell, Dawn Norris, Mariah Northrop, Lauren O’Conner, Lori Oglesbee, Kurt Panton, Alicia Pope, Rebecca Potter, Lori Reichardt, Katie Russell, Kristen Scott, Christine Seymour, Patti Simon, Genevieve Stack, Randy Stano, Annie Stone, Becky Tate, Dow Tate, Leigh Terrell, Cynthia Vindiola, Susan Walrath director eric lindsey project lead meghan giddens designer beth gillespie big question & the winners images Clif Palmberg cspa image Hal Schmidt circulation linda smith elements 1 spring 2013

e d i t o r ’s n o t e As a first year adviser, I answered most staff questions with “I don’t know.” You see, my high school staff experience and college business degree did not qualify me for the job, so my representative sent my editor and me to our first workshop to learn yearbook. Later, when the unexpected happened, we were encouraged to leap forward to tell our story differently. But yearbook’s Golden Rule (If it’s not fun, don’t do it!) kept us laughing and loving it. learn. This issue features Helena High School in the school spotlight (p. 4). See Marilyn Scoggins, editor

how Christine Seymour and her staff learned to put their book together “a step

Elements is published two times


at a time.” Also, you can gather wise counsel from Patti Simon, Trish Lyons and

a school year for yearbook

Carol May in “learn” (p. 6).

JEA Distinguised Yearbook Adviser 2012

advisers and staff members by Balfour, 1550 West Mockingbird

leap. Explore how Paul Fantaski’s staff stepped outside the box to organize and

Lane, Dallas, Texas 75235,

design their 50th anniversary yearbook in “leap” (p. 8). Then discover what twelve

(800) 677-2800. Additional

advisers learned at a workshop that allowed them to take a leap forward (p. 12).

subscriptions $10. Bulk mail paid in Dallas, Texas. Spring

laugh. How do you stop, drop and have fun as a staff? See what advisers and

Issue 2013. Copyright 2013 by

their staffs do to lighten the load in “laugh” (p. 10).

Balfour. Printed in the United States. Reproduction permitted

learn, leap & laugh. Plan on attending Balfour’s Adviser Development

for educational purposes

Workshop. Or take your staff to the fall Intensity Workshop, after attending one

only. Unsolicited manuscripts

of the many Balfour Student Workshops scheduled this summer. You will learn

welcome; magazine assumes

something new, take a leap forward and laugh along the way.

no responsibility for the return of unsolicited material.

Michele Dunaway, MJE Francis Howell High School St. Charles, Missouri Michele’s program consists of one converged staff of 13-18 students. These students produce a 320page yearbook, 5-6 issues of a newspaper and the website. In the 10 years she’s been at

love it. Seventeen nationally recognized yearbook advisers and editors share why

Francis Howell, publications

they love their award-winning yearbooks. Scan the BAL4.TV codes as staffs share

have placed in Best of Show,

their stories about their 2012 yearbooks that have been recognized as the best of

been a Pacemaker finalist,

the best by CSPA and NSPA (pps. 18 - 27).

won Crowns and met the criteria for All American and

have fun. Did you notice the blackboard on the cover? Take a second look. You

Gold Medalist designations.

can write on the board with chalk, erase it and write again. Find a piece of chalk

Her school also received

and try it out!

the 2013 First Amendment

cover by Beth Gillespie

The cover is printed in 4-color with Soft Touch laminate and Chalkboard UV Silkscreen. The fonts used are (Wise) Lavanderia-Regular; (ampersand) Bosox Semi BoldRegular; (Otherwise) Allegro Open-Regular; (elements) Helvetica Neue LT Std-77 Bold Condensed. They were hand drawn by Beth Gillespie.

Press Freedom Award. Dunaway received a CSPA Gold Key in 2011 and a JEA Medal of Merit in 2009. She was the 2012 Missouri High School Journalism Teacher of the Year and a 2010 JEA Special Recognition Yearbook Adviser of the Year. Michele also writes for Harlequin books, Amazon Kindle and

elements 2 spring 2013

better headlines by Judi Coolidge

A well-designed, well-written headline will transform the look of a spread. Here are a few critical things to consider when planning headlines for next year’s book. • Limit the number of fonts used, no more than three. • When designing your theme statement, consider using an emphasis font that may be used, in some way, throughout the book. • Primary heads are attention-getters, using allusions, alliteration, onomatopoeia and other literary devices. • The secondary heads provide SPECIFIC information about the activity or event. • To avoid visual monotony, vary the primary and secondary headline configuration. • Have students study magazines to discover headline designs.

Headline Worksheets Available Online: > Inspire & Learn > Learning Resources > Dos and Don’ts Worksheet This worksheet fine tunes your headlines.

Headlines Beyond the Basics Worksheet Try using rhyme, allusion and alliteration when writing the primary headline.

Headline Styles Worksheet

1, 2, 3 Worksheet

Style variations keep the presentation interesting.

It’s as easy as 1, 2, 3. Have students write and design headlines using this worksheet.

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Mark Murray helps Kerstie Ward and Larissa Loomis adjust the aperture on one of our five cameras. The workshop, held at Helena HS, also included the newspaper staff and the Capital HS yearbook staff.

Getting a good quote from students is often the biggest challenge for our staff. Dava Harvey armed herself with a list of questions before pulling one of the J.V. football players from class.

SCHOOL SPOTLIGHT: Helena High School Christine Seymour, adviser Helena, Montana

a step at a time

With seven months, 272 pages, five deadlines, 17 staff members, and two programs to learn, there is one question: How does a staff that has very little journalism training make a book that is respected by the student body, community and the publishing company? “The first day is always nerve wracking for me,” Ms. Seymour said. “We’ve all had years when the staff just didn’t click or ideas from camp were rejected, or students whom we thought would be excellent yearbook staff members turned out to be unproductive. I am always worried because, ultimately, they affect the production of the book.” Helena High has 17 staff members, seven of whom are returning members. Most of them have never opened Adobe InDesign or Photoshop, never designed a page and never written for any publication. In addition, few have a background in photography, and most have no clue how much work it is to put a book together. So, how do we do it? We take it one step at a time. elements 4 spring 2013

2013 Vigilante Staff After a month of learning how to use Adobe Photoshop and InDesign, students begin creating spreads. Travis Bakke quickly learned the new CS5 version of Adobe Creative Suite®. After mastering it, he was able to help his classmates.

first we learn! next we leap! third we laugh! Learning is the hardest part. How do you learn all there is to know about yearbook in one month? We start by utilizing the PowerPoint presentations provided by Balfour and the workshop educators at camp. The presentations usually begin with the very basics and allow students to learn a basic understanding of the programs, the composition and technical points of taking photos and the elements of caption writing.

shortcuts in InDesign and Photoshop. I also liked working with Mark Murray to improve my photography skills. The workshop day helped each of us excel in different ways,” Kayla Robertson said.

Then, we practice. Using our inspiration pieces, the students go out and take photos, make infographics and create layouts. Once we have the basics down, we have a yearbook workshop. Our representatives David Honnold and Harvard Westlake adviser Jen Bladen travel to Montana to reinforce things like basic design and photography. “I liked learning tricks and

After the infographics are made, spreads are created, fonts are saved, and the ladder is established, students make the leap from “let’s practice making these things” to “I have this spread to do and a deadline to get it done.” This transition usually occurs around the first of October. Students can pick and choose what they want on their pages from items in the library pallet.

The workshop coordinators also critiqued anything we had completed and offered suggestions. It’s a great way to think through the book before production of pages begins.

They can also create something on their own as long as it ties into our theme. Most students stick with the library pallet for the first deadline and are more adventuresome in later deadlines. “I find that it is nice to have the basic layout on the page for us when we open it. However, I love being able to choose what I want for secondary coverage, a headline, and the type of story I want to tell. It makes the pages look different instead of all being the same,” Kate Beaver said. Ownership is the key. By letting the students be creative within the confines of design rules, the staff is a much happier staff. Of course, we don’t laugh at each other; we celebrate! We critique each other’s spreads, we give props to those who took photos that leave us in awe, and we eat! We eat when we make

our deadlines, and we eat when things are going well. The staff loves to have pizza. It is a simple and cheap way to show appreciation. “We like it when we get pizza. It not only satisfies our hunger, but it motivates us to get our stuff done,” Alyssa Thompson Kirker said. It is the small things that make a staff feel great. Motivation doesn’t always have to be generated with food or gifts. A simple comment on a great photo, a unique headline or cool typography reinforces the great work the staff is doing. Because when all is said and done, a hardworking, happy staff makes a great yearbook.

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lea r n “Learn? Are you kidding me? We’re teachers; therefore, we are life-long learners.” So as life-long learners, teachers spend their “vacations” attending workshops, wrestling with the latest technology and absorbing trends in design, coverage and copy. They are knowledgeable, but they are also wise. Because knowledge can be taught and wisdom can only be received, the wise advisers open up to possibilities. Then they share their wisdom with other advisers.

“ I thought this adventure was going to be fun. It has been fun for the past 22 years that I have served as the Carillon adviser.” PATTI SIMON

Bellaire High School • Bellaire, Texas As a successful French teacher, I was pretty happy. My daughter, who was on the yearbook staff, suggested that I apply for the yearbook adviser job. I threw my hat in the ring. They chose me. I had zero experience but have come a very long way thanks to Mike Parker, my Balfour (then Taylor) sales representative. We met at the 1987 journalism camp. He figuratively and literally took my hand and led me to the Adviser’s class. He introduced me to Sue Blackmon and Shelia Alexander and said, “Ladies, take good care of her. She has potential.” They made me feel welcome and answered all of my questions with patience and humor. To this day, I attend one or two workshops a year and continue to learn something new. I have relied on the expertise of many, including Bruce Watterson, Marilyn Scoggins, Judi Coolidge, Lori Oglesbee, Hal Schmidt, Ryan Almon and many others.

elements 6 spring 2013

At the plant, Catherine Iden, Glenn Russell and Milani Arguelles have played vital roles as Account Executives. They made things happen and responded to reasonable requests and some unreasonable ones, too. April Enos and Stephen Williams have outdone themselves creating our covers. I “force” our staff to attend the Houston Communications Workshop. Our book is not really mine, it is ours, and our success is due in large part to the intelligence and diligence of the Carillon kids. We also go to every ILPC spring convention and on occasion to JEA when it is within driving range. I have been blessed to have met so many people in this business and feel grateful that I can call them “friend” today. I hope I will leave some support and confidence with others whom I may have met in my travels or will meet in the future.

“I wanted to know what to anticipate and how to deal with complaints. I wanted to know how NOT to burn out.” TRISH LYONS

Deep Run High School • Glen Allen, Virginia I learned yearbook at the 2004 Adviser Development Workshop. I remember that week like it was yesterday. I had been a newspaper adviser for 20 years, quit teaching to run my own publishing company, then became the night pre-press manager at the Richmond TimesDispatch. I knew the technology necessary to produce a yearbook. I had just never done one. In 2002 I read about the opening of Deep Run High School. At the age of 47, I missed teaching and the daily interaction with kids. I wanted to teach journalism all day, a luxury I have never known. Imagine the principal’s surprise when I called him to say “Hi, I am your new yearbook and newspaper adviser.” He said, “I already have those.” It took me two more years to get the job, but I did. As I settled into my seat on the plane headed for DFW, I was determined to pick the brain of everybody I met. I wanted to know

how to produce 288 pages in seven months, how to organize my staff and how to build a successful program that kids would want to join. I was surrounded by several hundred people who could relate to advising, and I left equipped with knowledge, confidence and the skill to produce my school’s history. I gained a lifelong network of friends who are just an email or phone call away. The workshop was not just about the nuts and bolts of producing a quality yearbook (although I did learn that); it was also about taking your school’s publication to another level. I’ve learned from my kids, from attending “Yearbook Camp,” as well as joining NSPA, JEA, CSPA, studying other yearbooks, having our book critiqued, listening to suggestions and comments with outcomes. And I’ve learned that I love it all.

“ When other reps call on our account, they get a polite but definite, ‘ We are pleased with our yearbook rep, Tara Hays.’ ” CAROL MAY

Parkview High School • Lilburn, Georgia Before working in high school, I published a magazine for a pharmacy fraternity and thought I knew about layouts, pictures, captions and deadlines. Twelve years ago, I became a teacher and was assigned the task of advising a 300-page student publication for a school with over 2,700 students. With the help of my Balfour representative, Tara Hays, my staff designed our first yearbook. We thought it was the best book ever. (Fortunately, each year we evaluate our efforts.) But in that first year, we learned how to take pictures and select images. The students began writing lead-ins and story-telling captions. We learned the purpose of deadlines and took pride in meeting them so that our book was delivered on time. Tara Hays is my teacher, adviser and mentor all in one. She offers a spring and fall training for my staff. These sessions include opportunities to not only see new

trends, great photos and layouts but also time to bond and work together. Because she was a high school yearbook adviser before she joined the Balfour team, Tara shows me what to do to enrich my students’ experience. This provides the foundation on which we build next year’s book. When the walls are closing in and there seems to be no way to complete a signature or a deadline, we can count on Tara’s calming words: “It’s all good. Let’s see what needs to be done now.” With Tara’s influence, I continue this most rewarding, tiring and allconsuming task. I just received a survey from another company and was asked, “How many times did you see your rep this year?” My reply was “Every time we needed her she was available either on the phone or in person.” Tara is the total package: expert, mentor, encourager and friend.

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PAUL FANTASKI, ADVISER Kiski Area High School Vandergrift, Pennsylvania

leap A no risk guarantee? Don’t count on it. Consider the words of the filmmaker James Cameron: “There are many talented people who haven’t fulfilled their dreams because they over thought it, or they were too cautious, and were unwilling to make the leap of faith.” Take a chance. Every once and awhile, leap into the unknown and believe that you will make it to the other side. But look before you leap. Make sure that your staff’s choices align with their goals for the book. Then commit to your direction.

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The Kiski Campus staff and I spent four years looking for the perfect theme for the school’s 50th anniversary book. The autumn before its commencement, I saw a sports commercial on television that ended with three words: then, now, always. From that moment, we knew we had hit on a perfect theme, something very special.



We first decided on the style of book that we wanted to produce. Everyone on staff agreed that the last thing we wanted for an anniversary book was the traditional, serious approach. We had a talented senior artist on staff and because of that, we decided on a whimsical, doodling style. We also chose the infinity symbol as a graphic to use throughout. Since we would produce a landmark book for the district, we agreed that our beloved navy blue and gold had to be the two main colors. Still, since the theme included three words, we added the third gray element to accompany the school colors. Upon further brainstorming, we assigned gray to all past elements (then), blue to all present elements (now) and gold for timeless elements (always).

On distribution day the year before, we had questionnaires ready that asked three questions: What item do you remember most from your childhood (then)? Who means the most to you right now (now)? What Cavalier experience has changed your life the most (always)?

We even traveled to the intermediate school to retrieve answers from the eighth graders. The responses became the whole-book link placed in the left, top, and right borders of successive spreads. To begin the designing process, my staff came to school over the summer and created four to five modules. At the end of the day, we had a bank of 30 secondary coverage modules to use throughout the publication: some then, some now, and some always.

FIFTY YEARS On each spread, we firmly wanted “then” elements, “now” elements, and “always” elements. But to cover 50 years, we really took advantage of the BAL4.TV code opportunities offered by Balfour. We wanted to get the whole school involved in the 50th celebration. The Media Broadcast class teacher, Holly Jacobs, and I devised an opening BAL4.TV code for a lip dub that involved every student and faculty member in the school. She had one of her students create a

mix track of iconic songs from each decade since the school’s beginning. The principals set aside two hours on an early February morning to execute the event. It ended with the camera focused from above on the entire student body celebrating in the gymnasium. The BAL4.TV code for Homecoming featured pictures and names of all 50 queens throughout the years. We set aside one BAL4.TV code to focus on changes that the high school has undergone since its earliest years.


STORIES Let’s face it. Today’s students do not want to read long articles like the stories written in the past. To accommodate their lifestyles, we eliminated the traditional story format, and instead, presented that same information in chunked arrangements. We aimed to cover the events of the year in a more quotebased format. In order to record the history of the year and capture the students’ experiences, we supported the quotes with essential background information.

WHOLE BOOK LINKS THE QUESTIONNAIRE ANSWERS: We designed the spreads around student responses to the questionnaire. This resulted in coverage of 1,360 personal experiences. We took pride in getting so many more kids into the book. Additionally, my

artist, Colin Moffitt, personally drew a doodle to reflect each and every one of the responses. FOLIO SPACE: We devised three entrance points to each folio. We entitled them “Back in the Day,” “It’s time for me,”

and “Forever Kiski Area.” Three inquiries were made: Discuss a holiday tradition in your family or a family vacation from your past; tell the readers something that they would not know about you; and what makes KA the best school around?

ADVICE from ONE HUMBLED ADVISER • I had reservations about our approach to 50 years at Kiski, but the response from our community affirmed our choice. To grow, you MUST take risks. • You pay for every inch of space in your book. Use it wisely! The folio is a perfect place to offer a quote from a student that reflects your theme. • Remember your audience. Students today differ from those 10 years ago. Chunk your story information and get as many student quotes in your book as possible. • Make sure your theme lends itself to a graphic motif that works throughout the book. Determine if your students can adapt the theme graphic for modules, headlines, folios, etc. • My 2010 Editor-in-Chief, Livy Ciotoli, persuaded me to think outside the box. I’m more comfortable with what I know. That single leap broadened my knowledge and comfort level. Leap. Just leap!

KISKI AREA TIDBITS • There is no yearbook class at school • Students work on the book during study hall and after school. • The school has only one computer to create the entire book. • Claire Murray was the 2012 editor. elements 9 spring 2013

“We love ice cream socials and movies. I buy every topping I can find for the ice cream!”

TRISH LYONS Deep Run High School Glen Allen, Virginia “We regularly do the ‘Whoop, Whoop, Yearbook!’ cheer. And chocolate – lots of chocolate.”

LAUREN O’CONNER Norcross High School Norcross, Georgia

“I took my staff to Cleveland for our banquet. We chartered a bus, ate at Hard Rock and saw Wicked.” PAUL FANTASKI Kiski Area High School Vandergrift, Pennsylvania

laugh Advisers who laugh, last. When advisers and their staffs laugh together, they form an inseparable bond.

ANNE HAYMAN Fort Knox High School Fort Knox, Kentucky “For our Valentine’s Day party we did valentines, candy, and breakfast for lunch. I made waffles. We had eggs, hash browns, bacon, fruit, the whole nine yards.”

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JENNY HOHN Balfour Representative Middletown, Ohio

“When I was advising, we celebrated the last Friday of the month, every month, with either cupcakes, pizza, cookies, doughnuts or whatever. Do you actually need a reason to eat a cupcake?” :)

TRACY CAMPBELL Biloxi High School Biloxi, Mississippi “When we ship a signature, the editor rings a large bell adorned with pink rhinestones, and the kids go nuts with noise.”

“Last Friday, I brought in my griddle and made French toast for the students. They loved it!” DAWN NORRIS Beechwood Independent Schools Fort Mitchell, Kentucky

DOW TATE Shawnee Mission East HS Prairie Village, Kansas

LORI OGLESBEE McKinney High School McKinney, Texas

“The couches in the room make for comfortable brainstorming sessions. And the music in the room never stops.”

“Family dinner. On work nights, we stop work for 30 minutes and eat together. The kids love it. Also, there are no phones at the dinner table.”

“We make sales videos.”

AMANDA CARDOZA Douglas MacArthur High School San Antonio, Texas

TODD JOHNSON New Smyrna Beach Middle School New Smyrna Beach, Florida “We eat lots of pizza.”

“Scavenger hunts and piñatas.” MELISSA DIXON Oak Mountain High School Birmingham, Alabama elements 11 spring 2013

the big question

Chelsea Hitzges

Two Roads Charter School Arvada, Colorado I learned about ads and how to make them a part of my yearbook program. Our school had never had them before, so this was critical. I learned the purpose of ads, how to create and sell them. Our yearbook had lost revenue the year before, and I wanted to do something to earn back that money. Selling ads was a success.

Susan Walrath

We ask twelve advisers: “What did you learn at a workshop that allowed you to take a leap forward?” Shelley Mitchell Faith Academy Mobile, Alabama

With zero years experience, my first book was filled with creativity but no guidelines. After I was introduced to basic layout and design, I realized the importance of the eyeline, the spacing, etc. and saw what our book was lacking. The basics of spread design has helped us. I know it’s the little things that make the biggest difference, and we’re on the right track.

Dawn Norris

Beechwood High School Fort Mitchell, Kentucky I was lucky to attend last summer’s TURN IT UP workshop, and it helped me in many ways. Things can get overwhelming very quickly for a new adviser. I learned about the resources available on the studio.balfour website. During the photography session I received student photo examples to share with my staff. It does not take a professional photographer to get great pictures. It just takes a little training, a little planning, and a little step into the action. elements 12 spring 2013

Mariah Northrop Chariho High School Richmond, Rhode Island

After the TURN IT UP workshop, my book has taken a HUGE leap forward. Learning to create great layouts that look professional and fun has transformed our book into something we can be proud of. I enjoyed learning about theme development, something that my students have always had trouble with. This year we created a theme and carried it through the entire book. My staff attended a college fair and picked up any and all brochures for ideas. The very next day we discussed what we liked and what we could use from each brochure. Attending this workshop inspired me, and it was the best thing to ever happen to our book.

Aragon Middle School Cypress, Texas

This was my second workshop, and I learned so much, from lesson plans to class management. I love talking with the other advisers and receiving suggestions on all sorts of topics. I was especially concerned this year since it was the first time I had 7th and 8th graders on staff, 30 students total, with only 15 computers and 2 cameras. So far, we have survived splendidly!

Lori Reichardt

McCullough Junior High School The Woodlands, Texas I came to the workshop last summer as both a first-year junior high teacher and adviser. On my first book, I not only wanted to impress my administrators and peers, I wanted to astound them. (Hi, I’m Lori, and I’m a perfectionist.) I was nervous giving up any major tasks to my staff. They did their work then I spent hours revising it. The result was an average book and a burned-out adviser. Seeing other junior high work, and hearing how advisers empowered staff ownership gave me confidence to take a giant leap forward my second year. Now my staff is in control, and when edits are needed, I show them what to do instead of doing it myself. The book is already better than last year’s book, and I hear I’m a lot more laid back.

Amanda Lelliott

South Lake Middle School Irvine, California I loved attending Balfour’s workshop. I got so much inspiration and ideas from other advisers and the trainers. The best lesson was to have middle school advisers model how they teach their kids to design spreads, write copy and take photos. I’ve been able to put these lessons to use, and I have been thrilled with the results.

Julie Gibson Arvin High School Arvin, California

The TURN IT UP workshop provided me with extensive hands-on StudioWorks experience. Yearbook experts walked me through the lessons. This was vital to the success of my yearbook class. What really helped me as a first-year adviser were the connections I made with other advisers: they are kind, knowledgeable, accessible and have mentored me through the 1st deadline.

Leigh Terrell

St. Paul’s Episcopal School Mobile, Alabama EVERYTHING at the workshop helped me prepare for this year. It gave me the opportunity to collaborate with other new advisers as well as ask seasoned veterans about the world of yearbook. Seeing the excitement of those who have been doing this for years was an inspiration. I loved the ideas and friends.

Katie Russell Barbers Hill ISD Mont Belvieu, Texas

Since it was my first time at the Adviser Development Workshop, I learned a lot and attended as many sessions as possible. They were well thought out and organized. I learned how to draw layouts and motivate my staff. Seeing and listening to so many other experienced advisers helped me to realize that the task before me was large, but the workshop conviced me I was equal to the challenge!

Cynthia Vindiola Briarhill Middle School Highland Village, Texas

As a new adviser, I had absolutely no experience in journalism or printing and no knowledge of yearbook jargon. At the summer workshop, it was a pleasure to find out that I wasn’t alone in this endeavor. I have a solid support system with Balfour. Here’s my advice to anyone advising a yearbook for the first time: stick close to your representative and never miss a workshop.

David Kapferer

Lancaster Country Day School

Lancaster, Pennsylvania

This is our first year with Balfour, so a lot of what I learned was new and different. Using section masters and templates enabled our staff to establish a consistent look. The hands-on workshop sessions were essential for learning StudioWorks so that we could focus on content.

2013 | Adviser Development Workshop ONE-DAY TECHNOLOGY TRAINING





■ complimentary continental breakfast

Deadline: June 27 — No refunds after June 27 Late registrations will be put on a waiting list.

Deadline: June 27 — No refunds after June 27 Late registrations will incur a $30 charge.

■ complimentary lunch buffet

Learning Opportunities

Learning Opportunities

■ StudioWorks® | beginners

■ New Advisers

■ StudioWorks® | advanced

■ Middle School Advisers

■ Photoshop® ■ InDesign®

■ One or More Years/Hands-On (How to do it)

Friday, July 12 Computers provided


Saturday – Monday, July 13-15


■ Photography



LOCATION! Hilton DFW Lakes 1800 Highway 26 East Grapevine, TX 76051

❑ StudioWorks® | beginners

❑ Photoshop®

❑ StudioWorks® | advanced

❑ InDesign®

❑ New Advisers ❑ Middle School Advisers ❑ One or More Years/Hands On (How to do it) ❑ One or More Years/Classroom Approach (How to teach it)

Summer email

Sales Representative ❑ Photography


Check in: _____/_____/_____

❑ July 12 ONLY Technology Training

Check out: _____/_____/_____ Thursday, July 11 Travel Day Friday, July 12 Technology Training Begins Monday, July 15 Adviser Training Ends

elements 14 spring 2013

REGISTER ONLINE: 13-adviser-training

PAYMENT: ❑ Charge my workshop(s) registrations & hotel together.

I’m responsible for my travel & evening meals. I’m responsible for my travel, hotel & evening meals.

TOTAL DUE: workshop(s) & lodging $____________________ ❑ Charge my Balfour Yearbook Customer Account. ❑ I am sending a check payable to Balfour Yearbooks. ❑ I would like to pay by credit card.

❍ Visa

❍ Mastercard

❍ American Express


❑ July 12-15 BOTH Technology & Adviser Training ❑ July 13-15 ONLY Adviser Training

Hilton DFW Lakes Conference Center (internet included)


School email

Customer Account #


❑ Charge my workshop(s) only.

School City

■ in-service certificate

$122.00 PER NIGHT


■ networking with other advisers

■ One or More Years/Classroom Approach (How to teach it)

JULY 12-15

Mail or Fax: (214) 631-4222 Balfour Yearbooks ATTN: Marilyn Scoggins 1550 West Mockingbird Lane Dallas, TX 75235

■ workshop materials ■ curriculum planning


■ complimentary refreshment breaks

Expiration Date:







September 21 9:00 – Noon Noon – 1:00 pm 1:00 – 4:30 pm 5:00 pm

September 22 9:00 – Noon Work Session Noon – 1:00 pm Lunch Provided 1:00 – 4:30 pm Work Session 5:00 pm Dinner on Your Own

Work Session Lunch Provided Work Session Dinner on Your Own


September 23 8:30 – 10:30 am Work Session

SEPT. 21-23

LOCATION! Balfour Plant 1550 W. Mockingbird Ln.

Dallas, TX 75235

HOTEL ACCOMODATIONS: $120.00 PER NIGHT (tax and breakfast included)

Lunch provided both Saturday & Sunday

3300 West Mockingbird Lane Dallas, TX 75235

CONTACT JEFF MOFFITT: (214) 819-8292

Mail or Fax: (214) 631-4222 Balfour Yearbooks ATTN: Jeff Moffitt 1550 West Mockingbird Lane Dallas, TX 75235 13-intensity-workshop

$120.00 per adviser or staff member

Wyndham Hotel





School City



School email Summer email Customer Account #

Sales Representative elements 15 spring 2013


student workshops elements 16 spring 2013








New Brunswick

Rutgers University, Yearbook Idea & Motivational Workshop




Ole Miss




John A. Logan College




Northwest Rankin High




Calvary Chapel Academy




East Hamilton High School








St. Xavier University




Hardin Valley Academy




Whitehouse High School




St. John's University




Ohio University




Middle Tennessee State University




Captain Shreve High School




Houston Baptist University Jr. High Workshop



East Pointe

Rome's Portrait Studio: Yearbook and Graphic Design Workshop

25-26 or 26-27



Canandaigua Academy




Texas High School



St. Pete

Hilton St. Petersburg Bayfront & University of South Florida - St. Petersburg Campus




Hilton Garden Inn, Cover Design Workshop




Exceed Education Center




Arizona State University - Walter Cronkite School of Journalism



Sweet Briar

Sweet Briar College



La Quinta

Homewood Suites, Camp Solution

16-17 or 17-18


Carolina Beach

Courtyard by Marriott




Gardendale High School



College Station

Texas A&M: Yearbook, Newspaper, Photography, Broadcast, Marketing & Advertising




Bushland High School (7 miles west of Amarillo) Texas Panhandle Yearbook Workshop




CSU Fullerton - Titan Union Center, Yearbook Kre8ions



San Marcos

Texas State University




Lubbock Christian University



Santa Clara

Santa Clara University



Palo Alto

Menlo College




The Country Inn & Suites

29 - Aug 2



Pepperdine University

30 - Aug 1


Fort Worth

Texas Christian University, MediaMania

31 - Aug 2


South Padre Island

The Hilton Garden Inn



Coral Gables

University of Miami (college level) all media



Coral Gables

University of Miami School of Communication HS, MS & Elementary School



Costa Mesa

Vanguard University




Seattle Pacific University




One-Day Workshop - Depoali Middle School




Sharon Bodnarchuk

(908) 625-7421

Karen Loden

(601) 540-6132

Stacey Sisk or Jim Hawkinson

(618) 457-4342

Karen Loden

(601) 540-6132

Marcia Meskiel-Macy

(321) 298-0252

Katie Welch

(865) 803-1384

Katie Welch

(865) 803-1384

Brad & Deb Nemsick

(815) 254-9790

Katie Welch

(865) 803-1384

Debbie Vaughn

(903) 316-7518

Shannon Hart

(952) 484-9917

Lindsey Swank

(740) 591-1177

Josh Houston

(615) 867-6345

Debbie Vaughn

(903) 316-7518

Dee Moore

(713) 782-0700

Ramonda Hollenquest

(248) 298-6699

Barbara Catallo

(585) 924-8338

Debbie Vaughn

(903) 316-7518

Steve Ferguson

(727) 546-3552 or

Sharon Bodnarchuk

(908) 625-7421

Nancy Prudente

(732) 899-4228

Susan Fearnside

(480) 980-3842

Tami Cash & Scott Stalcup

(434) 989-8316

Frank Ortiz

(909) 855-2892

Josh Lovell

(910) 465-0499

Jim Robbins, Joe Robbins, Mike Dunn or Chris Nail

(205) 967-9323 or (205) 746-4302 or

Dee Moore

(713) 782-0700

Dennis Ball

(800) 677-2810 x5105 or (806) 676-3970

Susie Bretting

(714) 615-1054

Kathi Hopkins

(210) 416-4053

Jerry Clark & Susan Cox

(806) 795-0525 or

Kelly Hendricks-Parsons

(408) 656-0880

Shelly & Scot Townsend

(925) 998-4140

Elizabeth Knapp

(502) 794-1580

Corey Mundwiler

(323) 823-0565

Cheryl Chrisman

(817) 307-2551 or

Mary Harris

(956) 451-4189

Marcia Meskiel-Macy

(321) 298-0252

Marcia Meskiel-Macy

(321) 298-0252

Steve Eddy

(310) 372-2911

Kerri Kuykendall Smead

(425) 496-8090

Larisa Capodieci

(775) 237-8360

elements 17 spring 2013

KELLY LEMONS BECKY TATE I love the spine. It makes me smile. Tucker placed the word love at the bottom under our book name and volume. Our theme was “how we communicate means everything. Really it does.” When I look at the spine on the shelf, I think of Tucker.

CHRISTINE DAVIS Our favorite part of the book is the color palette. The five contemporary colors that were chosen complemented the photos in the book and unified it thematically. It was actually the first book we created with a predetermined color palette in mind, and we loved the results.

I love how we stuffed so much coverage into the book. Every sidebar has numerous kids, some with seven, eight or nine photos and quotes. We traded out some of the traditional copy for mini-stories and multiple quotes.

DAVID GRAVES The cover. The staff spent weeks trying to come up with a design that would introduce the theme “Untied.” They came up with design after design and nothing worked. Then two of them went outside, dropped a school tie on a white sheet of paper and took some photos. When we downloaded them to the computer, there it was. Someone pointed out that you could trace the school initials ‘STE’ in the shape of the tie.


LELAND MALLETT I love, love love the cover. The idea came from a 99-cent notebook from Walgreens. My rep and the cover department worked hard to get the texture and feel of what we wanted. I’ll always remember one of the first students to get his book. He rubbed it on his face and talked about how soft it was.


(editor) I love the cover! It embodies what UCLA is all about. The student life section was my favorite. We tried our best to give a good overview of life as a Bruin. Our campus has all different types of students, and we portrayed that throughout the section.

My favorite ELEMENT is the whole-book link. On every page, the space was used to tell individual stories. It echoed the theme of “Our story. Your way.” It was a challenge to find all the info, but in the end, that story bar was a favorite. The information was short, and “chunked,” so people actually read it!

ANNIE STONE I LOVE the connection we created between the students in the folios (page numbers). The theme dealt with the connection between students, and the folio feature was an additional way to connect 325 students and staff in some fashion.

love it Like a mother who lovingly spit washes a smudgy face, a yearbook adviser loves the book, not the flaws. Their books are like children; each one has endearing qualities. elements 18 spring 2013



(editor) For the Agromeck staff, the 2012 book was colorful and fun to design. Each year we try to focus on the spirit of the student body, and I felt that we captured the essence of the school throughout this book.

KRISTEN SCOTT Even though Beatle’s album covers don’t have any text, I really like the parodies. The kids took these iconic images and played with them in our school environment. For instance, on the Pennsylvania Avenue page (Abbey Rd parody), the staff have the kids walking to school in the crosswalk wearing their backpacks. My favorite part, however, was getting the subjects for these photos by hiding cutouts of our mascot around campus. Students who found the cutouts won a place on these special pages.

We loved that our book was student-friendly. They got to see themselves multiple times, even on the cover. Who doesn’t love that? It was really special to have covered so many people, especially those who may not have normally gotten their picture in the yearbook.

LINDA BALLEW I loved the design technique of colorblocking because it became not just a trend to incorporate color in the book’s theme and design, but it also allowed writers and designers the opportunity to create tone and mood throughout the pages to cover the Roundup’s story of “be.”

HOLLY HARTMAN My favorite is the cover. This was our 50th anniversary book, but we didn’t want to do a traditional anniversary book in school colors. We went with a material and a color treatment that made it look vintage and a little “worn,” but still fun and bold. I love the colors, the font and the subtlety of the 50th anniversary design. It’s clear that it’s an anniversary book, but it doesn’t feature a huge, red 50 on the cover!

ADRIENNE FORGETTE I love the clean design and the fact that we systematically increased our coverage from the previous year’s book by over twenty percent.

LORI OGLESBEE Three of the four editors were guys and none of them had anything in common except yearbook. Yet, they pulled together and produced one of my all-time favorite books. This amazing staff basically finished the book without me because I was with my father who died May 3. I saw the colophon for the first time when I opened a copy of the book in late May. They had dedicated the book to my father for raising such a “wonderful daughter”; I wish he could have seen that. Those guys will always have a special place in my heart.

KURT PANTON More than anything else, I love the intelligence of our book. We took a simple theme, “new blue,” and through the vision of editors Megan McCrink and Olivia Vera, created a book that exudes complex simplicity.

CSPA Gold Crown NSPA Pacemaker Finalist Replay Rouse High School Leander, Texas Adviser Kel Lemons Editors Amanda Sebring & Whitney Watson Representative Jim Anderson

CSPA Silver Crown NSPA Pacemaker Finalist The Lion McKinney High School McKinney, Texas Adviser Lori Oglesbee Editors Michael Babich, Christine Baker, Sawyer Erickson, Quinn Murray & Shelby Tauber Representative Jim Anderson

elements 19 spring 2013

CSPA Silver Crown NSPA Pacemaker Finalist The Belltower St. Thomas’ Episcopal School Houston, Texas Adviser David Graves Editors Meera Iyengar & Abby MacDougall Representative Lisa Schwartz

CSPA Silver Crown The Arena Legacy High School Mansfield, Texas Adviser Leland Mallett Editor Bethanne Glover Representative Cheryl Chrisman

elements 20 spring 2013

CSPA Silver Crown Reata Memorial High School Houston, Texas Adviser Holly Hartman Editor Macy Livingston Representative Lisa Schwartz

CSPA Silver Crown Palm Echo Miami Palmetto Senior High School Miami, Florida Adviser Kurt Panton Editors Megan McCrink & Olivia Vera Representative Marcia Meskiel-Macy

elements 21 spring 2013

CSPA Silver Crown Patriot Images Northern High School Owings, Maryland Adviser Adrienne Forgette Editor Keely Mullens Representative Julia Jordan-Rochevot

CSPA Silver Crown Oviedian Oviedo High School Oviedo, Florida Adviser Alicia Pope Editor Allyssa Appleget Representative Susse Mabie

elements 22 spring 2013

CSPA Silver Crown Tiger Texas High School Texarkana, Texas Adviser Rebecca Potter Editors Rachel Burgess, Olivia Norton & Abbey Norwood Representative Debbie Vaughn

CSPA Silver Crown Vespa Kealing Middle School Austin, Texas Adviser Kristen Scott Editors Christina Beck, Patricia Henderson Scales, Ciara McDaniel, Sam Pastor & Hannah Read Representative Morgan Anderson-Tuggle

elements 23 spring 2013

CSPA Silver Crown ACP Pacemaker Finalist Agromeck North Carolina State University Raleigh, North Carolina Adviser Martha Collins Editors Kathryn Glaser & Susannah Brinkley Representative Josh Lovell

ACP Pacemaker Finalist Bruin Life UCLA Los Angeles, California Adviser Arvli Ward Editor Jose Fredi Hernandez Representative Corey Mundwiler

elements 24 spring 2013

NSPA Pacemaker Finalist The Edge Glacier Peak High School Snohomish, Washington Adviser Annie Stone Editor Blaire Kilner Representative Randy Elliott

NSPA Pacemaker Finalist Roundup Great Falls High School Great Falls, Montana Adviser Linda Ballew Editors Tessa Millhollin, Ailene Camacho & Trish Johnston Representative Jim Anderson

elements 25 spring 2013

NSPA Pacemaker Finalist Indian Shawnee Mission North High School Overland Park, Kansas Adviser Becky Tate Editor Tucker Love Representative Whitney Baker

NSPA Pacemaker Finalist Triune Trinity High School Euless, Texas Adviser Christine Davis Editors Sara Cram & Lorraine Shearer Representative Tammy Bailey

elements 26 spring 2013

CSPA Gold Crown ACP Pacemaker Finalist Ibis University of Miami Coral Gables, Florida Adviser Randy Stano Editor Genevieve Stack Representative Marcia Meskiel-Macy

O’Malley Award Recipient During a special CSPA Adviser Awards Luncheon on Friday, March 22, Edmund J. Sullivan, executive director of CSPA, presented the Charles R. O’Malley Award for Excellence in Teaching to Randy Stano, University of Miami adviser, Coral Gabels, Florida. The award is named for CSPA’s second director and recognizes “a sustained record of outstanding teaching” in support of student journalism or student publishing. It is CSPA’s highest accolade in support of excellence in student-practiced journalism. Sullivan also announced the Gold and Silver crown winners at the Student Awards Convocation the same afternoon. (Pacemaker winners will be announced at the JEA/NSPA Journalism Convention to be held April 25-28 in San Francisco, California.)

RANDY STANO My favorite part was the coverage. I love how they were able to bring the entire campus and community into the book and record the history of the year through the eyes of the students.


(editor) To me, this year’s edition of the Ibis is a window into the unique world of the University of Miami. I love it because with each page you truly get a sense of the “Pride, Passion & Swagger” of the student body.

Marcia Meskiel-Macy (rep), Randy Stano (adviser) & Genevieve Stack (editor)

elements 27 spring 2013

the winners balfour of fice & adviser of the year

Jim Anderson, Of fice of the Year Austin Office: Stacy and Mickey Mehrens, Morgan Anderson Tuggle and Kellie Stevens

Jim Anderson’s four associates in Austin, Stacy and Mickey Mehrens, Morgan Anderson Tuggle and Kellie Stevens hold him in the highest regard and deepest respect. One of them summed it up best by saying, “Jim is a mentor, boss and most importantly, a best friend.” His customers define him. An awardwinning customer, Kelly Lemons from Rouse High School in Leander, said, “Jim Anderson and his team are phenomenal. I can contact any of them and know that I’ll get a quick answer and help right away. I’m always impressed by their level of support, whether it’s picking up late pages, figuring out a weird InDesign glitch, or just bringing me a sandwich to keep me going on those tough deadline days.”

Judy Gaines, a longtime adviser from Westwood High School said, “When I think of Jim, I think of an amazing leader, student mentor and a great friend. He always comes in teaching new techniques to my students, such as a new InDesign short-cut, or answering the millions of questions we have. He is always positive and encouraging, not only with yearbook problems, but also with everyday challenges.” Theresa Proctor from McNeil High School in Austin said, “When I met Jim 21 years ago, I had no idea what an impact he would have on my life. He has not only been an amazing representative, representing Balfour, but also a good friend. No one deserves this award more than Jim and the Austin office.”

Sheila Alexander, Adviser of the Year Klein High School • Klein, Texas • Balfour Representative, Mary Beth McIver

I read the Steve Jobs biography over Xmas and one quote reminded me of my journey here today; Have the courage to follow your heart and intuition. They somehow already know what you truly want to become... Everything else is secondary. I did not plan to become a journalism teacher; my heart was working in television production. I landed my first TV production job in 1973. My husband Bill A., who taught and coached high school football in Houston, provided the intuition. He said, “Go teach” after I complained about the grueling traffic on the drive home from the station. Teach? ME? Nope, never occurred to me. When I returned to college to finish my degree, this time as a journalism major, elements 28 spring fall 2012 2013

Bill A. encouraged me to get certified to teach, “just in case.” When I did my student teaching at Klein High School in 1983, my mind was still focused on returning to television production. Before I finished student teaching, the principal walked in and asked if I wanted to teach journalism; the teacher was leaving at the end of the semester. My response was... “I– guess–so.” And that was it. Over the years, I realized how much I truly love teenagers: their daily humor, their creative energy. I love watching them learn and grow even if it is one baby step at a time. It has kept me young. In essence, “everything else is secondary” when you fall in love with teenagers, regardless how goofy they may be.


Say hello to a truly



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PRSRT.STD U.S.Postage PAID PERMIT No. 4083 Dallas, TX

1550 W. Mockingbird Lane Dallas, TX 75235


Adviser Development Workshop July 12-15 Dallas, TX

“Always something new to learn no matter how many years you’ve done yearbook.”

“I needed this.”

“I will be back next year for sure!”

“Here’s to a successful yearbook season for us all.” “My brain is SO full…of really good stuff. Thank you, everyone!”

“Everyone has a great zoom lens. You know what it’s called? LEGS!” “I think I pulled a muscle carrying sample yearbooks to my car.”

“I feel ready.” “I want to thank everyone for this weekend.”

“I feel recharged.”

“I’m giving you the arguments going on in my head. It’s fun up there.”

just sayin’... “Hey, let’s do it again!”

“Yearbook Wedding Bouquet Toss I hope that lady has an open-minded husband.”

“Best Adviser Development ever! I wish all in-service meetings were this meaningful.”

Elements Magazine, Vol 5, Spring 2013