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‫ﺳﺮ ﺍﻟﻨﻈﺎﻡ ﺃﻧﹼﻮ ﺃﻧﻌﻨﺎ ﺑﻌﺠﺰﻧﺎ‪ .‬ﻓﻴﻨﺎ ﻧﻨﻈﻢ ﻣﻘﺎﻭﻣﺔ‪ ،‬ﻧﻄﻠﺐ ﻓﻠﻮﻣﺔ ﻟﺒﻨﺎﻧﻴﺔ‬ ‫ﻗﺼﻴﺮﺓ ﺑﺪﻝ ﺍﻟﺪﻋﻴﺎﺕ ﺑﺎﻟﺴﻴﻨﻤﺎ‪ ،‬ﻧﺮﻓﺾ ﺍﻷﻋﻼﻧﺎﺕ ﻳﻠﻠﻲ ﺑﻴﻌﻄﻮﻧﺎ ﻳﻬﺎ ﺑﺎﳌﻄﺎﺭ‪.‬‬ ‫ﺃﻟﺪﻋﻴﺎﺕ ﺑﻴﻘﺘﻠﻮ ﺍﳋﻴﺎﻝ‪ ،‬ﺃﳌﻘﺎﻭﻣﺔ ﺑﺘﺤﺮﹼﺭﻭ‪...‬ﲢﺮﹼﺭﻭﺍ !!‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻣﺶ ﺑﺲ ﺑﻼ ﻃﻌﻤﺔ‪ ،‬ﻛﻤﺎﻥ ﺑﺘﻮﺩﹼﻱ ﻟﻠﺒﻼﻫﺔ‪” .‬ﻛﻮﻛﺎ ﻛﻮﻻ“ ﺑﺘﻌﺮﺽ ﻋﻠﻴﻨﺎ‬ ‫ﻧﺘﺮﻙ ﺍﻟﻔﻠﺴﻔﺔ ﻭ ﻧﻌﻴﺶ ﺍﳊﻴﺎﺓ ﺍﳌﻈﺒﻮﻃﺔ‪ .‬ﻫﻮﻝ ﺍﻟﻘﺼﺺ ﺑﻐﻴﺮﹼﻭ ﺟﻴﻞ ﺑﻜﺎﻣﻠﻮ‪.‬‬ ‫ﺍﻹﻋﻼﻥ ﺿ ﹼﺪ ﺍﻟﺜﻘﺎﻓﺔ‪ ،‬ﻛﻞ ﻣﺎ ﻧﺘﺜﻘﹼ ﻒ ﻋﺒﻜﹼﻴﺮ ﻣﻦ ﺻﻴﺮ ﻣﺴﺆﻭﻟﲔ ﺍﻛﺘﺮ‪ ،‬ﺑﻴﻨﻤﺎ ﻛﻞ‬ ‫ﻣﺎ ﻧﺘﻌﺮﹼﺽ ﻟﻺﻋﻼﻥ ﺑﻜﹼﻴﺮ ﻛﻞ ﻣﺎ ﻧﺼﻴﺮ ﻫﺒﻞ‪.‬‬


‫ﺍﻟﺴﻌﺎﺩﺓ ﺑﺎﻟﺮﺿﻮﺥ ﻟﻺﺳﺘﻬﻼﻙ‪ ،‬ﺇﺳﺘﻬﻼﻙ ﺍﻟﻐﺮﺍﺽ‪،‬‬ ‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﻮﺯﹼﻉ ﺃﻳﺪﻳﻮﻟﻮﺟﻴﺔ ﹼ‬ ‫ﺇﺳﺘﻬﻼﻙ ﺍﻟﻐﻴﺮ ﺃﻭ ﺣﺎﻟﻨﺎ‪ .‬ﻫﻴﺪﺍ ﺍﻟﻨﻈﺎﻡ ﺑﺪﻭ ﻛﻞ ﺍﻟﻨﺎﺱ ﻣﺘﻞ ﺑﻌﻀﻬﺎ‪ .‬ﺍﳌﻨﺘﻮﺟﺎﺕ‬ ‫ﻣﺎ ﺑﻔﺮﻗﻮ ﺑﲔ ﺍﻟﺒﻼﺩ ﻭ ﻣﺎ ﺑﻴﻌﺘﺒﺮﻭ ﺛﻘﺎﻓﺔ ﻛﻞﹼ ﻭﺍﺣﺪ‪ ،‬ﺑ ﹼﺪﻥ ﺑﺲ ﻳﺒﻴﻌﻮ‪.‬ﻫﺎﻱ ﺍﻟﻌﻮﳌﺔ‪.‬‬


‫ﻟﺘﻨﻤﻲ ﺃﺑﺸﻊ ﻭ ﺃﺯﻋﺞ ﺍﻷﻓﻜﺎﺭ ﻋﻨﺪ‬ ‫ﺍﻹﻋﻼﻥ ﻫﻮ ﻋﻜﺲ ﺍﻟﺜﻘﺎﻓﺔ‪ .‬ﺑﺘﺸﺘﻐﻞ‬ ‫ﹼ‬ ‫ﺍﻷﻧﺴﺎﻥ‪ .‬ﺍﻟﺪﻋﺎﻳﺔ ﺿﺪ ﺍﻟﺸﻐﻞ‪ ،‬ﺿﺪ ﺍﻟﻌﻴﻠﺔ‪ .‬ﺍﻟﺴﻌﺎﺩﺓ ﺑﺘﺴﻴﺮ ﻫﻴﻨﺔ‪ ،‬ﺍﻟﺘﻮﻥ‬ ‫ﺑﻴﻨﻮﺟﺪ ﻋﺎﻟﺒﻠﻜﻮﻥ‪ ،‬ﺑﻌﻠﺐ ”ﺑﻴﺒﻲ ﻟﻨﺪ“ ﻓﻲ ﺿﺤﻜﻲ‪ ،‬ﻣﻊ ”ﻧﻴﺪﻭ“ ﺑﻴﻜﺒﺮﻭ ﺍﻟﻮﻻﺩ‬ ‫ﺍﻟﺼﻐﺎﺭ ﺑﺼﺤﺔ ﻭﻓﺮﺡ‪.‬‬


‫ﺍﻟﺴﻌﺎﺩﺓ‪ ،‬ﺑﺘﻮﻋﺪ ﺑﺎﻟﺸﺒﺎﺏ ﺍﻟﺪﺍﱘ‪،‬‬ ‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﻠﻌﺐ ﺩﻭﺭ ﺍﷲ ﲟﺎ ﺇﻧﻮ ﻋﻢ ﺑﺘﺒﻴﻊ ﹼ‬ ‫ﺑﺎﳋﻠﻮﺩ‪ .‬ﺑﺘﺴﺘﻌﻤﻞ ﺍﳌﺮﺃﺓ ﺑﻄﺮﻳﻘﺔ ﻏﻴﺮ ﻃﺒﻴﻌﻴﺔ‪ ،‬ﺑﺘﺼﻴﺮ ﺍﳌﺮﺃﺓ ﻏﺮﺽ‪ .‬ﺑﺲ ﺑﻌﺪ‬ ‫ﺻﺤﻲ ﻣﻊ ﺍﳌﻨﺘﺞ ﻟﻨﺼﻴﺮ ﻧﺤﻨﺎ ﻭ ﺍﳌﻨﺘﺞ‬ ‫ﺃﺿﺮﺏ‪ ،‬ﺑﺘﻌﺮﺽ ﻋﻠﻴﻨﺎ ﺇﻧﺪﻣﺎﺝ ﻏﻴﺮ‬ ‫ﹼ‬ ‫ﺷﺨﺺ ﻭﺍﺣﺪ‪.‬‬


‫ﺟﻮﻧﺎ‪ ،‬ﻫﻴﺪﺍ ﻧﺤﻨﺎ“‪” ،‬ﻣﺼﺮﻓﻚ ﻣﺪﻯ ﺍﳊﻴﺎﺓ“‪ ،‬ﻭ ﻛﺘﻴﺮ ﻏﻴﺮﺍ‪ ...‬ﺑﺎﳌﻘﺎﺭﻧﺔ‪ ،‬ﻛﻢ‬ ‫”ﻫﻴﺪﺍ ﹼ‬ ‫ﻣﻜﺴﺮﺓ ﺑﺪﻋﺎﻳﺔ‬ ‫ﻗﺼﻴﺪﺓ ﺑﺘﻌﺮﻓﻮ؟ ﻭ ﻣﲔ ﻭﻻ ﻣﺮﺓ ﺷﻴﻒ ﻓﻜﺮﺓ ﻣﻦ ﺍﻓﻜﺎﺭﻭ‬ ‫ﹼ‬ ‫ﻣﻜﺴﺮﺓ ﺑﺴﺨﺎﻓﺘﻬﺎ‪ ،‬ﺑﺈﻋﺎﺩﺗﻬﺎ ﺍﳌﺰﻋﺠﺔ‪ ،‬ﺑﻬﺒﻞ ﺷﻌﺎﺭﻫﺎ‪ ...‬ﺍﻹﻋﻼﻥ‬ ‫ﻋﺎﻟﻄﺮﻳﻖ؟‬ ‫ﹼ‬ ‫ﺑﺴﺎﻫﻢ ﺑﻐﺒﺎﺀ ﺍﺠﻤﻟﺘﻤﻊ‪.‬‬


‫ﺑﺤﻮﻝ‬ ‫ﺍﳌﺪﻣﺮ‪.‬‬ ‫ﺍﻹﻋﻼﻥ ﺑﻌﻼﻗﺔ ﺣﻤﻴﻤﺔ ﻣﻊ ﺍﳌﻮﺕ‪ .‬ﺑﻴﺮﺗﻜﺰ ﻋﻔﻜﺮﺓ ﺍﻹﺳﺘﻬﻼﻙ‬ ‫ﹼ‬ ‫ﹼ‬ ‫ﺍﻟﻌﺎﻟﻢ ﻟﻐﺮﺍﺽ‪ .‬ﻣﺶ ﺑﻜﻞ ﺍﻟﺪﻋﻴﺎﺕ ﺍﳊﻴﺎﺓ ﺣﻠﻮﺓ‪ ،‬ﻫﺎﻟﻔﺘﺮﺓ ﺻﺎﺭﻭ ﻳﺴﺘﻌﻤﻠﻮ‬ ‫ﺍﻟﺴﻌﺎﺩﺓ؟ ﺃﻛﻴﺪ ﻷ!!‬ ‫ﻗﺼﺺ ﺑﺘﺼﺪﻡ ﻣﻴﺸﺎﻥ ﹼ‬ ‫ﻳﻮﺻﻠﻮ ﻓﻜﺮﺓ‪ .‬ﺑﺲ ﺍﳌﻐﺰﻯ ﻭﺍﺣﺪ‪ ،‬ﹼ‬ ‫ﺍﻹﺳﺘﻬﻼﻙ!! ﺍﻟﻬﺪﻑ ﻫﻮ ﺍﻟﺒﻴﻊ ‪...‬‬


‫ﺍﻟﺪﳝﻘﺮﺍﻃﻴﺔ‪ ،‬ﻣﻦ ﻫﻴﻚ ﳝﻜﻦ ﺍﻟ ﹼﺪﻣﻘﺮﺍﻃﲔ ﺑﻴﻠﺘﺠﺆ ﺇﻟﻬﺎ ﻟﻴﻌﻄﻮ‬ ‫ﺍﻹﻋﻼﻥ ﺑﺘﺼﺮﹼﻑ ﹼ‬ ‫ﳊﺎﻟﻮﻥ ﺻﻮﺭﺓ ﻣﻨﻴﺤﺔ ﻗﺪﺍﻣﻨﺎ‪ .‬ﺑﺎﻟﺪﻣﻘﺮﺍﻃﻴﺔ ﺍﳌﻈﺒﻮﻃﺔ‪ ،‬ﺍﻟﺪﻋﺎﻳﺔ ﺑﺘﻘﺘﻞ ﻛﻤﺎﻥ‬ ‫ﺑﺄﺳﺮﻭ ﻋﻘﺮﺍﺭ ﺃﻟﻌﺎﻟﻢ‪.‬‬ ‫ﻛﻞ ﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﳊﻜﻲ‪ .‬ﺷﻌﺎﺭﺍﺕ ﻭ ﺃﺭﻗﺎﻡ ﺧﻴﺎﻟﻴﺔ ﺑﻴﻨﻌﺮﺿﻮ ﻭ ﹼ‬


‫ﻣﺠﻌﺪﻳﻦ‪ ،‬ﻧﻘﺼﻨﺎ ﻟﻮﻥ‪...‬‬ ‫ﻧﺤﺲ ﺑﺎﻟﺬ ﹼﻧﺐ‪ .‬ﻛﺘﻴﺮ ﻧﺎﺻﺤﲔ‪ ،‬ﻛﺘﻴﺮ‬ ‫ﺍﻹﻋﻼﻥ ﺑﺨﻠﹼﻴﻨﺎ‬ ‫ﹼ‬ ‫ﹼ‬ ‫ﻣﻨﻤﻮﻝ ﺍﻟ ﹼﺪﻋﺎﻳﺎﺕ‬ ‫ﺍﻹﻋﻼﻥ ﺃﻛﻴﺪ ﻟﻌﺐ ﺩﻭﺭﻭ ﺑﺰﻳﺎﺩﺓ ﺃﺭﻗﺎﻡ ﺍﻷﻧﻮﺭﻛﺴﻴﺎ ﺑﺎﻟﻌﺎﻟﻢ‪ .‬ﻧﺤﻨﺎ‬ ‫ﹼ‬ ‫ﺑﺸﺮﺍﻳﺔ ﺍﳌﻨﺘﻮﺟﺎﺕ ﻳﻠﻠﻲ ﻋﻢ ﺑﺴﻮﻗﻮﻫﺎ‪ .‬ﻟﻴﺶ ﺑﺪﻧﺎ ﻧﻨﻔﻊ ﺷﻲ ﻣﻮﺟﻮﺩ ﺑﺲ‬ ‫ﻟﻴﺤﺴﺴﻨﺎ ﺑﺎﻟﺬ ﹼﻧﺐ؟؟‬ ‫ﹼ‬


‫ﺍﻹﻋﻼﻥ ﺍﻹﻳﺪ ﺍﻟﻴﻤﲔ ﻟﻠﺮﺃﺱ ﻣﺎﻟﻴﺔ‪ ،‬ﺑﺨﻠﹼﻮﻧﺎ ﻧﺸﺘﺮﻱ ﳊ ﹼﺪ ﻣﺎ ﻳﺨﻠﺼﻮ ﻣﻦ ﺍﻹﻧﺘﺎﺝ‬ ‫ﺑﺸﺠﻌﻮ‬ ‫ﺑﺘﺤﻤﺴﻨﺎ ﻧﺴﺘﻬﻠﻚ ﺃﻛﺘﺮ ﻫﻴﻚ ﻫﻨﻲ ﺑﻴﺮﺗﺎﺣﻮ‪ .‬ﻛﻞ ﻳﻠﻠﻲ‬ ‫ﺍﻟﺰﺍﻳﺪ‪.‬‬ ‫ﹼ‬ ‫ﹼ‬ ‫ﻳﻬﺘﻤﻮ ﻟﻠﺤﺮﻛﺎﺕ ﻳﻠﻠﻲ ﺿ ﹼﺪ ﺍﻹﻋﻼﻥ‪ ،‬ﻣﺘﻞ ﺑﻼﻫﺎ‪.‬‬ ‫ﺍﻟﻨﹼﻈﺎﻡ ﺍﻟﻨﻴﻮﻟﻴﺒﺮﺍﻟﻲ ﻻﺯﻡ‬ ‫ﹼ‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﺨﻠﹼﻴﻚ ﺗﻘﺘﻨﻊ ﺃﻧﹼﻮ ﻟﺘﻌﻴﺶ ﻻﺯﻡ ﺗﺼﺮﻑ ﻛﺘﻴﺮ‪ .‬ﻭ ﻟﺘﻘﻨﻌﻨﺎ ﺑﻬﺎﻟﺸﻲ‬ ‫ﻟﻨﻌﻮﺽ ﻋﻦ ﺣﻠﻴﺐ ﺍﻷ ﹼﻡ‪ .‬ﻣﺎ ﻓﻲ ﻃﺮﻕ‬ ‫ﺑﺘﻠﻌﺐ ﺑﻌﻮﺍﻳﺪﻧﺎ ﺍﻟﺒﺪﺍﺋﻴﺔ‪ ،‬ﻣﻨﺼﺮﻑ ﺃﻛﺘﺮ‬ ‫ﹼ‬ ‫ﻟﻨﻌﻮﺽ ﻋﻦ ﻫﺎﳋﺼﺎﺭﺓ؟ ﻟﻲ ﻣﺶ ﺍﳊﺐ‪ ،‬ﺍﻟﺼﺪﺍﻗﺔ‪ ،‬ﺍﻟﻌﻴﻠﺔ؟ ﺑﺲ ﻷ‬ ‫ﺇﻧﺴﺎﻧﻴﺔ ﺃﻛﺘﺮ‬ ‫ﹼ‬ ‫ﺑ ﹼﺪﻥ ﻧﺼﺮﻑ ﻫﻴﻚ ﻫﻨﹼﻲ ﺑﻴﻐﺘﻨﻮ ﻭ ﻧﺤﻨﺎ ﻣﻦ "ﻋﻴﺶ"‪.‬‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻣﺎ ﺑﻬﻤﻬﺎ ﺟﻨﺴﻚ‪ ،‬ﻟﻮﻧﻚ‪ ،‬ﺟﻨﺴﻴﺘﻚ‪ ،‬ﺑﺎﻟﻨﺴﺒﺔ ﻟﻺﻋﻼﻥ ﺃﻧﺖ ﺑﺲ ﺟﺰﺩﺍﻥ‪،‬‬ ‫ﺑﺘﻜﺴﺮﻭﻥ ﻣﻴﺸﺎﻥ ﺗﺨﻠﻴﻚ ﲢﻠﻢ ﺗﺼﻴﺮ‬ ‫ﻫﻮﻳﺘﻚ ﻭ‬ ‫ﹼ‬ ‫ﻣﻜﻨﺔ ﺻﺮﻑ‪ .‬ﺑﺘﺴﺮﻕ ﺍﺟﺰﺍﺀ ﻣﻦ ﹼ‬ ‫ﺃﺣﺴﻦ‪ .‬ﻛﺄﻧﻮ ﻟﻮ ﺑﺘﻠﺒﺲ ﻣﺎﺭﻛﺎﺕ ﺑﺼﻴﺮ ﻋﻨﺪﻙ ﺃﺻﺤﺎﺏ‪ .‬ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﻠﻌﺐ‬ ‫ﺑﺮﻏﺒﺎﺗﻚ‪ ...‬ﺍﻧﺘﺒﻪ !!!‬


‫ﺍﳌﻌﻄﻴﺔ ﻟﻠﺸﺒﺎﺏ ﺑﺘﺒﻴﻊ ﺃﻛﺘﺮ‪ .‬ﻣﺎ‬ ‫ﺑﻔﻀﻞ ﺍﻟﺸﺒﺎﺏ ﻋﺎﳋﺘﻴﺎﺭﻳﺔ‪ ،‬ﺍﻟﻘﻴﻢ‬ ‫ﺃﻹﻋﻼﻥ‬ ‫ﹼ‬ ‫ﹼ‬ ‫ﺑﻴﻨﺒﺎﻉ ﻣﺴﺘﺤﻀﺮﺍﺕ ﻟﺰﻳﺎﺩﺓ ﺃﻟﺘﺠﺎﻋﻴﺪ ﻣﺜﻼ ﹰ‪ .‬ﺑﻴﻘﻨﻌﻮ ﺍﻟﻌﺎﻟﻢ ﺃﻧﹼﻮ ﻓﻴﻨﺎ ﻧﺸﺘﺮﻱ‬ ‫ﺍﻟﺮﺍﺣﺔ‪ .‬ﺑﻴﻘﻨﻌﻮ ﺍﻟﻮﻻﺩ ﺃﻧﹼﻮ ﺍﻟﺴﻌﺎﺩﺓ ﻣﻮﺟﻮﺩﺓ ﺑﺎﻟﻐﺮﺍﺽ ‪...‬‬


‫ﺍﻹﻋﻼﻥ ﺑﺨﻠﹼﻴﻚ ﺗﺼﻴﺮ ﺇﺗﹼﻜﺎﻟﻲ‪ ،‬ﲟﺮﹼﺿﻚ‪ .‬ﺷﺮﻛﺔ ”ﻳﻮ ﺑﺮﻭﻣﺲ“ ﺍﻷﻣﻴﺮﻛﻴﺔ ﻃﻠﻌﺖ‬ ‫ﺑﻔﻜﺮﺓ ﲤﻮﻳﻞ ﺣﺴﺎﺏ ﻟﻮﻻﺩ ﻛﻞ ﻭﺍﺣﺪ ﺑﻴﺸﺘﺮﻱ ﻭﺑﻴﺼﺮﻑ ﻛﺘﻴﺮ‪ ...‬ﺍﻟﻬﺪﻑ ﻣﻦ‬ ‫ﻳﺤﻤﺴﻮ ﺃﻟﻌﺎﻟﻢ ﺗﺸﺘﺮﻱ ﺃﻛﺘﺮ ﻭ ﺗﺼﻴﺮ ﻣﺪﻣﻨﺔ ﻋﻠﻰ ﻣﺎﺭﻛﺎﺕ ﻣﻌﻴﻨﺔ‪،‬‬ ‫ﻫﺎﻟﺸﻐﻠﺔ ﹼ‬


‫ﺑﻐﻄﻮ ﺍﻟﺒﻨﺎﻳﺎﺕ‪ 10 ،‬ﺩﻋﺎﻳﺎﺕ ﻭﺭﺍ ﺑﻌﺾ ﺑﺬﺍﺕ ﺍﻟﺸﺎﺭﻉ‪20 ،‬‬ ‫ﺇﻋﻼﻧﺎﺕ ﺃﻛﺒﺮ‪ ،‬ﺩﻋﺎﻳﺎﺕ‬ ‫ﹼ‬ ‫ﺩﻗﻴﻘﺔ ﺇﻋﻼﻧﺎﺕ ﻋﺎﻟﺘﻠﻔﺰﻳﻮﻥ‪ ...‬ﺍﻹﻋﻼﻧﻴﲔ‪ ،‬ﺑﻼ ﻣﺎ ﻳﻔﻜﺮﹼﻭ ﻟﻠﺤﻈﺔ ﺑﺮﺍﺣﺘﻨﺎ ﻭ ﺑﺘﺄﺛﻴﺮ‬ ‫ﻋﻨﻔﺴﻴﺘﻨﺎ‪ ،‬ﺑﻨﻔﹼ ﺰﻭ ﻃﺮﻳﻘﺔ ﻫﺘﻠﺮ ﻳﻠﻠﻲ ﺑﻘﻮﻝ ﺃﻧﻮ ﻭﺣﺪﺍ ﺍﻹﻋﺎﺩﺓ ﺑﺘﺤﻔﺮ‬ ‫ﻫﺎﻹﺷﻴﺎ‬ ‫ﹼ‬ ‫ﻓﻜﺮﺓ ﺑﺮﺍﺱ ﺍﻟﺸﻌﺐ‪.‬‬


‫ﺍﻟ ﹼﺪﻋﻴﺎﺕ ﻣﻌ ﹼﺒﺎﻳﺔ ﺍﻟﺘﻠﻔﺰﻳﻮﻧﺎﺕ‪” .‬ﺍﻟﺘﺮﺗﻞ ﻧﻴﻨﺠﺔ“ ﺑﻴﻜﻠﻮ ﺑﻴﺘﺰﺍ ﻣﻦ ”ﺩﻭﻣﻨﻮﺯ“‪ ،‬ﺑﺮﻏﺰ‬ ‫ﻣﻦ ”ﺍﻟﺒﺮﻏﺮ ﻛﻨﺞ“‪ ،‬ﺑﻴﺸﺮﺑﻮ ”ﺑﻴﺒﺴﻲ“‪ .‬ﺍﻟﻮﻻﺩ ﺑﻴﺤﻀﺮﻭ ﺃﻛﺘﺮ ﻣﻦ ‪ 40،000‬ﺇﻋﻼﻥ‬ ‫ﺻﺤﻴﺔ‪ .‬ﻣﻦ ﺯﻣﺎﻥ ﻛﺎﻥ ﺍﻹﻋﻼﻥ ﳑﻨﻮﻉ ﻋﺎﻟﺘﻠﻔﺰﻳﻮﻥ‬ ‫ﺑﺎﻟﺴﻨﺔ‪،‬‬ ‫ﺃﻏﻠﺒﻴﱳ ﻣﻨﺘﺠﺎﺕ ﻣﺶ ﹼ‬ ‫ﹼ‬ ‫ﹼ‬ ‫ﻷﺳﺒﺎﺏ ﺃﺧﻼﻗﻴﺔ‪ .‬ﻫﻸ ﻣﺎﺗﻮ ﺍﻷﺧﻼﻕ‪...‬‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻇﺎﳌﺔ‪ ،‬ﺑﺲ ﻳﻠﻠﻲ ﻣﻌﻮﻥ ﻣﺼﺎﺭﻱ ﻓﲔ ﻳﺴﺘﻌﻤﻠﻮﻫﺎ‪ .‬ﻳﻌﻨﻲ ﺷﺮﻛﺔ ﻛﺒﻴﺮﺓ‬ ‫ﻋﻨﺪﻫﺎ ﺍﻷﻓﻀﻠﻴﺔ ﻋﺸﺮﻛﺔ ﺻﻐﻴﺮﺓ ﺃﻭ ﻋﺠﻤﻌﻴﺔ ﺧﻴﺮﹼﻳﺔ‪ .‬ﻣﻦ ﻫﻸ ﻭ ﺭﺍﻳﺢ‪ ،‬ﻭﻳﻦ ﻣﺎ‬ ‫ﺗﺴﺎﻓﺮ ﺑﺎﻟﻌﺎﻟﻢ ﺍﻟﺸﻮﺍﺭﻉ ﺍﻟﻔﺨﻤﺔ ﻓﻴﻬﺎ ﺩﳝﺎ ﺫﺍﺕ ﺍﶈﻼﺕ‪ .‬ﻫﻴﻚ ﺑﺪﻛﻦ؟‬


‫ﻫﺎﻟﺴﻨﺔ‪ ،‬ﻗﻄﻌﻮ‬ ‫ﺍﻹﻋﻼﻥ ﺑﻴﺼﺮﻑ ‪ 3‬ﻣﺮﹼﺍﺕ ﺃﻛﺘﺮ ﻣﻦ ﺃﻱ ﻗﻄﺎﻉ ﺗﺎﻧﻲ‪ .‬ﺑﻔﺮﻧﺴﺎ ﻣﺜﻼ‪،‬‬ ‫ﹼ‬ ‫ﻣﺼﺎﺭﻳﻒ ﺍﻟﺪﻋﺎﻳﺎﺕ ﻷﻭﻝ ﻣﺮﹼﺓ ‪ 1٪‬ﻣﻦ ﺍﻷﻧﺘﺎﺡ ﺍﶈﹼﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ‪ .‬ﻳﻌﻨﻲ ﺍﺫﺍ ﻣﻨﺠﺮﹼﺏ‬ ‫ﻧﺤﻮﻟﻬﺎ ﻋﻠﺒﻨﺎﻥ ﻛﻞ ﻭﺍﺣﺪ ﻣﻨﹼﺎ ﺑﻴﺸﺘﻐﻞ ﺗﻘﺮﻳﺒﺎ ﹰ ‪ 12000$‬ﺑﺎﻟﺴﻨﺔ ﻣﺸﺎﻥ ﻳﺘﺤﻜﻤﻮ‬ ‫ﻓﻴﻨﺎ ﺍﻹﻋﻼﻧﺎﺕ‪.‬‬


‫ﺣﻮﻟﻬﺎ‬ ‫ﺑﻘﻮﻟﻮ ﻳﻠﻠﻲ ﻣﺎ ﺑﻐﺎﺭ ﺣﻤﺎﺭ؟ ﺍﻹﻋﻼﻥ ﻋﺮﻑ ﻳﺴﺘﻔﻴﺪ ﻣﻦ ﻛﻞ ﺧﻠﻞ ﺑﺎﻹﻧﺴﺎﻥ ﻭ ﹼ‬ ‫ﳌﺼﻠﺤﺘﻮ‪ .‬ﺍﳊﺴﺪ ﻭﺍﻟﻐﻴﺮﺓ ﺑﻮﺩﹼﻭﻧﺎ ﻟﻠﺼﺮﻑ ﻣﻴﺸﺎﻥ ﻧﺼﻴﺮ ﻧﺸﺒﻪ ﺍﻟﺸﺨﺺ ﻳﻠﻠﻲ‬ ‫ﻧﺤﺲ ﺇﻧﻮ ﺑﺪﻧﺎ ﻧﺸﺒﻪ ﺍﳌﻤﺜﹼﻞ ﻫﻴﻚ‬ ‫ﻋﻢ ﻧﻐﺎﺭ ﻣﻨﻮ‪ .‬ﻭ ﻫﻴﺪﺍ ﻫﺪﻑ ﺍﻹﻋﻼﻥ‪ ،‬ﺧﻠﹼﻮﻧﺎ‬ ‫ﹼ‬ ‫ﻣﻨﺸﺘﺮﻱ ﺍﳌﻨﺘﺠﺎﺕ‪.‬‬


‫ﺍﻟﺴﻌﻴﺪ ﻣﺎ ﺑﻴﺸﺘﺮﻱ ﲟﺎ ﺇﻧﻮ ﻋﻨﺪﻭ ﻛﻞ‬ ‫ﺍﻟ ﹼﺪﻋﺎﻳﺎﺕ ﺑﺘﺨﻠﹼﻲ ﺍﻹﻧﺴﺎﻥ ﺗﻌﻴﺲ‪ .‬ﺍﻹﻧﺴﺎﻥ ﹼ‬ ‫ﻳﺤﺴﺴﻮﻧﺎ ﺑﺎﻟﻔﺸﻞ ﻣﻴﺸﺎﻥ‬ ‫ﺷﻲ ﻟﻴﻜﻮﻥ ﻣﺒﺴﻮﻁ‪ .‬ﺷﻐﻞ ﺍﻹﻋﻼﻧﻴﲔ ﺇﻧﹼﻮ‬ ‫ﹼ‬ ‫ﻧﺸﺘﺮﻱ‪ .‬ﺃﻏﻠﺐ ﺍﻹﻋﻼﻧﺎﺕ ﺑﺘﻘﻮﻝ ‪ :‬ﻟﻮ ﻋﻨﺪﻛﻦ ﻫﺎﻟﻐﺮﺽ ﻛﻨﺘﻮ ﻛﺘﻴﺮ ﻣﺒﺴﻮﻃﲔ‬ ‫ﺑﺤﻴﺎﺗﻜﻦ‪ .‬ﺃﻭﻟﻜﻦ ﻣﻈﺒﻮﻁ؟؟‬


‫ﺍﻹﻋﻼﻧﺎﺕ ﺑﺘﻌﻴﺶ ﻣﻦ ﲡ ﹼﺪﺩ ﺍﳌﻨﺘﺠﺎﺕ‪ .‬ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﺒﻴﻊ ﺍﳉﺪﻳﺪ ﺑﺪﻝ ﺍﻷﺻﻠﻲ ﺃﻭ‬ ‫ﺑﺘﺤﻮﻝ ﺍﳌﻌﺘﻘﺪﺍﺕ ﳌﻮﺿﺔ‪ .‬ﺑﺎﻷﻭﹼﻝ ﺍﳌﻮﺿﺔ ﻛﺎﻧﺖ ﺑﻜﻢ‬ ‫ﺍﻟﻀﺮﻭﺭﻱ‪ .‬ﺑﺘﻬﺠﺮ ﺍﻟﺘﻘﺎﻟﻴﺪ‪،‬‬ ‫ﹼ‬ ‫ﺳﻮﻗﻮ‬ ‫ﻧﻄﺎﻕ‪ ،‬ﻫﺎﻹﻳﺎﻡ‪ ،‬ﺻﺎﺭﺕ ﻭﻳﻦ ﻣﻜﺎﻥ‪ .‬ﺇﺧﺘﺮﻋﻮ ﻣﻨﺘﺞ ﺟﺪﻳﺪ ﺣﺘﻰ ﻳﻘﺘﻠﻮ ﻣﻨﺘﺞ ﹼ‬ ‫ﻣﻦ ﻓﺘﺮﺓ ﻟﻴﺒﻴﻌﻮ ﺍﻷﺟﺪﺩ‪.‬‬


‫ﺍﻟﺴﻌﺎﺩﺓ ﻫﻲ ﺍﻹﻣﺘﻼﻙ ﻭﺍﻹﺳﺘﻬﻼﻙ‪.‬‬ ‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﻜﺬ ﹼﺏ ﻋﻠﻴﻚ‪ ،‬ﺑﺘﺨﻠﹼﻴﻚ ﺗﺼ ﹼﺪﻕ ﺍﻧﻮ ﹼ‬ ‫ﺍﳌﺎﺭﻛﺎﺕ ﻣﺶ ﻣﻠﻜﻚ‪ ،‬ﺍﻧﺖ ﻣﻠﻜﻦ‪ .‬ﻣﺎ ﺗﺼ ﹼﺪﻕ ﺍﻹﻋﻼﻥ‪ ،‬ﺍﳊﻴﺎﺓ ﺍﳌﻈﺒﻮﻃﺔ ﻫﻲ ﺍﻧﹼﻮ‬ ‫ﺗﻘﺪﺭ ﲢﻠﻢ‪ ،‬ﲢﻘﹼ ﻖ ﺃﺣﻼﻣﻚ ﻭ ﺗﻜﻮﻥ ﻓﺨﻮﺭ ﺑﺤﺎﻟﻚ‪.‬‬


‫ﺍﻟﺪﻋﺎﻳﺔ ﺑﺘﻘﺘﻞ ﻛﻞ ﺍﻟﻠﻐﺎﺕ‪ .‬ﺑﺘﺴﺘﻌﻤﻞ ﺑﻜﻞ ﺳﻬﻮﻟﺔ ﺣﻴﻠﹼﻼ ﻃﺮﻳﻘﺔ ﻟﺘﻮﺻﻞ‬ ‫ﺃﻫﻤﻴﺔ ﳌﻨﺘﻮﺟﺎﺗﻬﺎ ﺑﺈﺧﺘﺮﺍﻉ ﻫﻮﻳﺔ ﻣﺰﻳﻔﺔ‪” .‬ﺃﻧﺎ ﺳﻨﻜﺮﺯﺍﻭﻱ“‬ ‫ﺭﺳﺎﻟﺘﻬﺎ‪ .‬ﺑﺘﻌﻄﻲ ﹼ‬ ‫ﺍﻟ ﹼﺪﻓﺎﻉ ﻋﻦ ﺍﻟﻠﻐﺔ ﺑﺎﻟﻨﻬﺎﻳﺔ ﻫﻮ ﺍﻟﺪﻓﺎﻉ ﻋﻦ ﺣﻘﻨﺎ ﺃﻧﻮ ﻧﻔﻬﻢ‪.‬‬


‫ﺗﺪﺭﻳﺐ ﺍﳌﺴﺘﻬﻠﻚ ﺑﺎﻹﻋﻼﻥ ﺑﻜﹼﻤﻞ ﺑﺎﻟﺴﻮﺑﺮﻣﺎﺭﻛﺎﺕ‪ ،‬ﻭﺳﻊ ﺍﻟﺮﻳﻮﻧﺎﺕ‪ ،‬ﺍﻷﺿﻮﻳﺔ‬ ‫ﺍﳊﻠﻮﺓ‪ ،‬ﻏﻴﺎﺏ ﺍﻟﺸﺒﺎﺑﻴﻚ‪ ...‬ﺑﺪﺭﹼﺑﻮ ﺍﳌﺴﺘﻬﻠﻚ ﻋﻠﻰ ﺫﻭﻗﻦ‪ ،‬ﺑﻴﺴﺘﻌﻴﻨﻮ ﺑﺄﻃﺒﺎﺀ ﻧﻔﺲ‬ ‫ﻭﻣﺘﺨﺼﺼﲔ ﺑﻌﻠﻢ ﺍﻹﺟﺘﻤﺎﻉ ﻟﻴﻘﺮﹼﺭﻭ ﺷﻮ ﺑﺨﻠﹼﻴﻨﺎ ﻧﺸﺘﺮﻱ ﺃﻛﺘﺮ ﻭﻫﻴﻚ ﺑﻴﺘﺤﻜﹼﻤﻮ‬ ‫ﺑﺮﺩﺓ ﻓﻌﻠﻨﺎ ﻟﻠﻤﻨﺘﻮﺟﺎﺕ‪.‬‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻭﻳﻦ ﻣﺎ ﻛﺎﻥ ﻣﺎ ﻓﻴﻨﺎ ﻧﻬﺮﺏ ﻣﻨﻬﺎ ﹼﺍﻻ ﺇﺫﺍ ﺃﺑﻌﻨﺎ ﻋﻴﻮﻧﻨﺎ‪ .‬ﺃﻣﺎ ﻣﺜﻼ ﺍﻟ ﹼﺪﻋﺎﻳﺎﺕ‬ ‫ﺍﳉﺪﻳﺪ ﻳﻠﻠﻲ ﻣﺜﻞ ﺍﻟﺘﻠﻔﺰﻳﻮﻥ ﻭ ﺑﻴﻌﻤﻲ ﺍﻟﺴﺎﻳﻖ‪ ،‬ﻛﻞ ﻭﺍﺣﺪ ﹼ‬ ‫ﻣﲍ ﺑﻴﺼﺮﻑ ﻛﻬﺮﺑﺎ ﻗﺪ‬ ‫ﺑﻴﺖ‪ .‬ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻣﺘﻞ ﺍﻟﺴﻜﺎﺭﺓ‪ ،‬ﺍﺫﺍ ﻭﺍﺣﺪ ﺑﺤﺒﻬﺎ ﺿﺮﻭﺭﻱ ﻳﺠﺒﺮ ﻏﻴﺮﻭ ﻳﺘﺤﻤﻠﻬﺎ؟‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻣﺎ ﺑﺘﺨﻠﻖ ﻏﻨﻰ ﻣﻈﺒﻮﻁ ﻣﺜﻞ ﻣﺎ ﺑﺠﺮﹼﺑﻮ ﻳﻘﻨﻌﻮﻧﺎ‪ .‬ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﻫﺪﺭ ﻣﺎﻝ ﻭ‬ ‫ﻃﺎﻗﺔ‪ ،‬ﺟﺒﻞ ﺯﺑﺎﻟﺔ‪ ،‬ﻫﺪﺭ ﻏﺮﺍﺽ ﻣﻔﺮﻭﺽ ﻳﻘﺪﻣﻮ ﺳﻌﺎﺩﺓ‪ .‬ﻫﻴﺪﺍ ﻫﺪﺭ ﺧﻴﺎﻝ ﻣﻠﻌﻮﺏ‬ ‫ﻓﻲ ﻟﻴﺮﺑﺤﻮ ﻣﺼﺎﺭﻱ‪ ،‬ﻫﻴﺪﻱ ﲡﺎﺭﺓ‪.‬‬


‫ﺍﻟ ﹼﺪﻋﺎﻳﺔ ﺑﺘﺨﻠﹼﻴﻨﺎ ﻧﻨﺴﻰ ﺃﻧﹼﻮ ﻛﺘﻴﺮ ﻣﻨﺘﺠﺎﺕ )“ﻧﻴﻜﻲ“ ﻭ ﺃﻏﻠﺐ ﺍﻟﻐﺮﺍﺽ ﺍﳌﻌﻤﻮﻟﺔ‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﺑﺂﺳﻴﺎ( ﻣﻌﻤﻮﻟﺔ ﺑﻈﺮﻭﻑ ﻣﺶ ﺇﻧﺴﺎﻧﻴﺔ‪ .‬ﺑﺘﺨﻠﹼﻴﻨﺎ ﻧﻨﺴﻰ ﻛﻤﺎﻥ ﺍﻧﻮ ﻣﺎﺭﻛﺔ ﹼ‬ ‫ﻣﺴﺆﻭﻟﺔ ﻋﻦ ﻛﺎﺭﺛﺔ ﺑﻴﺌﻴﺔ‪ ،‬ﺇﻧﺴﺎﻧﻴﺔ ﺃﻭ ﺃﻗﺘﺼﺎﺩﻳﺔ‪”).‬ﺗﻮﺗﺎﻝ“ ﻭﺍﻟﺒﺤﻮﺭ‬ ‫ﺍﻟﺴﻮﺩﺍ‪“،‬ﻧﺴﻠﺔ“ ﻭﺍﳊﻠﻴﺐ ﺍﻟﺒﻮﺩﺭﺓ‪(...‬‬


‫ﻫﺪﻑ ﺍﻹﻋﻼﻥ ﺃﻧﹼﻮ ﻳﺸ ﹼﺪﻙ ﻭ ﻳﺠﺬﺑﻚ ﺇﻟﻮ ﻭ ﻳﻔﺮﺟﻴﻚ ﺃﺟﺴﺎﻡ ﺣﻠﻮﺓ ﻭ ﻋﺎﻟﻢ‬ ‫ﻣﺒﺴﻮﻃﺔ ﻭ ﻣﺮﺗﺎﺣﺔ‪ .‬ﺑﺲ ﻭﻗﺖ ﻳﻘﻮﻝ ﺍﺨﻤﻟﺮﺝ ”ﻛﺎﺕ“ ﻋﻴﻨﻚ ﻣﺎ ﺗﺸﻮﻑ ﺳﻌﺎﺩﺓ‬ ‫ﺍﳌﻤﺜﻠﲔ ﻳﻠﻠﻲ ﺿﻤﻴﺮﻭﻥ ﺃﻧﹼﺒﻮﻥ ﻣﻦ ﺍﻟﻜﺬﺏ‪ .‬ﺍﻹﻋﻼﻥ ﻛﺬﺑﺔ‪ ،‬ﻧﻜﺘﺔ‪ .‬ﻭﻫﻢ‪ .‬ﺍﻹﻋﻼﻥ‬ ‫ﹼ‬ ‫ﺷﻄﺎﻥ!!‬


ajdabiyeh  

ajdabiyeh baleha is ajdabiyet baleha revisited

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