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Meet the @BalcomAgency • • •

Top 10 agency in North Texas! Largest agency in Fort Worth (capitalized billing)! Integrated agency specializing in advertising, 
 PR, social media, interactive and media

#socialFTW


Meet the Social Bs Lesley Dupre
 aka Posthaste
 @LesleyLaPalma

Lauren Turner
 aka Ascender
 @LaurenAshleyTX

#socialFTW


1

Social Media Defined

2

Social Media Strategies

3

Tips, Tools and Resources #socialFTW


SOCIAL MEDIA! DEFINED

1

#socialFTW


People having ! conversations online.

#socialFTW


#socialFTW


#socialFTW


42% of online adults now use multiple social networking sites. #socialFTW


Who’s using social media? • 92% of people ages 18-29 • 73% of people ages 30-49 • 57% of people ages 50-64 • 38% of people ages 65+

#socialFTW


#socialFTW


Who is using Facebook? • 71% of Internet users! • 750 million active daily users! • 70% of users are Facebook friends with their parents

#socialFTW


Cash America - Cash Rap Promotion •

The Goal: Kick off social media presence by driving 
 customers to the company’s new Facebook page.!

The Challenge: Dispelling negative misconceptions 
 about pawn shops.!

The Strategy: Engage interest and promote trust 
 by letting customers tell our story for us.

#socialFTW


#socialFTW


Who is using Twitter? • 18% of Internet users! • 58 million tweets sent per day! • 100 million daily active users

#socialFTW


Tony Lama

#socialFTW


Who is using LinkedIn? • 22% of Internet users! • 35% of users visit daily! • 50% of members have a college degree

#socialFTW


Personal Page

#socialFTW


Company Page

#socialFTW


Who is using Pinterest? • 80% of Pinterest users are women ! • Most popular are group is 18-to-34-year-olds ! • Third most visited social networking site

#socialFTW


Who is using Google+? • 67% are male! • The average user is a 28-year-old “techie”! • About 50% are 24 or younger

#socialFTW


Who is using YouTube? • More than 1 billion unique visitors per month! • Reaches more 18-to-29-year-olds than any cable network! • Audience is about 57% men

#socialFTW


Who is using Instagram? • 150 million active users and 57% use it daily! • 17% of all online adults have an account! • 68% are female

#socialFTW


SOCIAL MEDIA! STRATEGIES

2

#socialFTW


Who do we want! to reach? #socialFTW


What do we want! them to do? #socialFTW


Where do we! need to be? #socialFTW


SOCIAL MEDIA! PERSONALITY & VOICE

#socialFTW


Balcom Personality Traits •

Innovative !

Friendly!

Hard-working!

Funny! !

#socialFTW


What people who know him say: •

He is a forward-thinker in his industry.!

He is helpful and ready to learn everyday.!

He approaches every problem with a clever solution.!

He lets everyone on the team shine.

#socialFTW


What people can expect from him: •

Updates and photos from the B team.!

Industry blogs, articles and infographics.!

Client work and case studies.!

The humorous side of agency life.

#socialFTW


People like him: •

Jimmy Fallon

#socialFTW


Answer for Your Business •

What are your personality traits?!

What would people say about you?!

What can people expect from you?!

Who is someone like you?

#socialFTW


LAYING THE! GROUNDWORK

#socialFTW


Planning • •

Establish personality and voice! Gather existing logos, photos 
 and marketing materials!

Develop content calendar

#socialFTW


Content Calendar

#socialFTW


Content • • •

Create engaging content (blog, website, etc.)! Monitor and respond! Measure conversions and adjust

#socialFTW


Team • • •

Strategy / planning! Content creation! Posting!

• • •

Monitoring! Responding ! Measuring

! ! ! ! ! !

#socialFTW


TIPS, TOOLS! AND RESOURCES 3

#socialFTW


Tips •

Post consistently!

Always include a graphic, link or a video!

Reply to comments, both positive and negative!

Use hashtags to categorize content!

Promote your social media profiles!

Keep it fresh – graphics and content

#socialFTW


Tools

#socialFTW


Resources •

BalcomAgency.com!

Mashable.com!

ShortStack.com !

SocialMediaToday.com !

HubSpot.com

#socialFTW


BalcomAgency.com

#socialFTW

Profile for Balcom Agency

Putting Together Effective Social Media Campaigns  

Lauren Turner, online marketing specialist, and Lesley Dupre, social media manager & PR coordinator with The Balcom Agency, share valuable i...

Putting Together Effective Social Media Campaigns  

Lauren Turner, online marketing specialist, and Lesley Dupre, social media manager & PR coordinator with The Balcom Agency, share valuable i...

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