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Photo by Jessica Frey

Mai Giffard

nent in a lot of French goods.” She recently baked hundreds of cupcakes for an event with San Joaquin Hospital, and earlier this year donated creations for a fundraiser for Tsunami relief held at Cal State. “I do have my finger in a lot of pies,” she laughed. “At the end of the day it isn’t work for me. I love what I do.”

Brandon Martin

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Photo by Jessica Frey

Experts agree that the creation of more small businesses is pivotal to the community’s economic recovery. Who better then than Brandon Martin, the son of the renown Bakersfield Business Conference founder, George Martin, to help breathe new life into the reincarnated small business development center at CSUB as its new director? It also helps that the younger Martin, also an attorney, has a wealth of marketing experience from having worked with his father. “My father has been a consistent supporter and I’m also influenced by his sense of humor and personality,” said 33-yearold Martin. While attending law school, he worked with a small business counseling clinic. “I saw where there was a gap between people’s dreams on one hand and their level of sophistication.” The Small Business Development Center at CSUB helps by offering high quality advice and assistance throughout Kern County. The program has put together an impressive list of business community heavy weights to help with one-on-one consulting. There is also a training and research team in place to guide people through the regulatory maze and simplify the complexities of starting up a small business. There are now 24 consultants at the center. “The growth has been spectacular,” he added.

Brandon Martin www.BakersfieldLife.com

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Bakersfield Life Magazine July 2011  

Bakersfield Life Magazine July 2011

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