It was the final and most important piece of advice from Corson and Monroe that prepared the class for the coming exercise: Always tell the truth. LB Media Day advisors Jeremy Price of Alpha Media and Jennifer Self of CSU Bakersfield divided the participants into groups of three and gave each an emergency scenario. The teams had about a half hour to craft a written response, develop a communications plan and go over talking points. The teams then presented their statement and took questions from actual media professionals: Alex Fisher of KGET; Christine Peterson of The Bakersfield Californian; Tony Lee of KNZR and Greg Neft of KUZZ. The teams did a phenomenal job of thinking on their feet under great pressure and communicating a thoughtful cogent message. They remained poised under intense questioning and accepted the constructive feedback of the panel. Though most of the participants don’t work in media relations, what they took away from the day was that the message has never mattered more than it does in the Digital Age, and that we all have the power – and responsibility – to be mindful of the integrity of our brand when communicating on behalf of the organization." - Jennifer Self, California State University, Bakersfield The Chamber would like to thank Leadership Bakersfield Advisory Day Chairs Jeremy Price, Alpha Media, LLC and Jennifer Self, California State University Bakersfield. A special thank you to Alpha Media, LLC for sponsoring the class session and Golden Empire Transit District for providing the day’s transportation.
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