Annual Conference for Heads Tuesday 30 April - Thursday 2 May 2013 Chairman: Christian Heinrich, BSA Chairman 2012-2013 & Headmaster of Cumnor House School, Sussex The Grand Hotel, Brighton
DARE TO BE DIFFERENT
CONTENTS 1: CHAIRMAN’S WELCOME
15 - 16: AN INDUCTION TO BOARDING
6 – 7:
17: 2013 – 2014 CONFERENCE PROGRAMME
FORMER CHAIRMEN OF BSA
THE BSA EXECUTIVE 2011 - 2012
CHAIRMAN’S WELCOME Dear Colleagues Welcome to Brighton and the 2013 BSA Heads Conference. I hope you will have time during your stay to enjoy The Grand and the delights Brighton has to offer. The theme of this year’s Conference is ‘Dare to Be Different’. This theme hints, without subtlety, at the need to be able to adapt and change as well as to cling firmly to core beliefs and values. We do live in those “interesting times” so oft threatened and the sheer volume of information and noise thrown at us all in these times necessitates a need for steadiness on the one hand and a preparedness to pre-empt and innovate, not just to react, on the other. I am thrilled by our programme of speakers who will, I trust inform, engage and inspire in equal measure.
The most crucial aspect of the conference is the time and space it gives for us all to meet and talk and share our own varied experiences, and, indeed, those core values, given the collegiate and supportive nature of the Boarding Schools’ Association. Those Associations will have the chance to meet on the Wednesday morning to discuss matters of mutual interest and to report back at the AGM on the Wednesday afternoon. Let us all hope that we shall find winter has at long last passed and that we are all bathed in a regenerative warmth on the south coast! Christian Heinrich BSA Chairman 2012 – 2013 and Headmaster of Cumnor House School, Sussex
With special thanks to our sponsors Drinks Reception 30 April 2013 – Royal Pavilion
Wines with Dinner 30 April
Mini Bus Conference Bags
Drinks Reception 1 May 2013 – The Grand
Exclusive clothing. Bespoke service.
Wine with Dinner 1 May 2013 – The Grand
Gala Dinner Favors
Exclusive clothing. Bespoke service.
" Paul has perfectly captured the
essence of St George's, taking time to really get to know us and we are thrilled with the results, enjoying over double the numbers at Open Day." " We are delighted with the new image
for Godolphin and our prospectus and website have attracted considerable attention. If you are prepared to be brave and allow creativity, you won't be disappointed." " Our new brand has settled in
fantastically well and has very successfully captured the ethos of Summer Fields, combining 150 years of heritage with an outwardlooking, innovative image - and the new prospectus has been universally praised." " Key to the success of our marketing
Check out the other amazing digital
material was the close relationship built up between the school and Paul, enabling the prospectus to fully portray the unique character and Benedictine ethos of Ampleforth."
thingymebobs we offer!
Mobile & Tablet Apps
Search Engine Optimisation
Digital Signage Apps
www.theschoolbrandingexperts.com researchanalysisstrategyidentityweb sitesfilming prospectusessigningdisplaysliteraturefundraising
Conference Programme Tuesday 30 April 2013 11:30 Registration 12:00 Lunch in hotel restaurant followed by tea/coffee amongst exhibitors 13:00 Chairman’s Welcome and Opening of the Conference – The Empress Suite (Ground Floor) Christian Heinrich, BSA Chairman 2012 – 2013 & Headmaster of Cumnor House School, Sussex 13:45 Future Trends Richard Watson, Founder, What’s Next Chair: Raymond McGovern 14:45 Courageous Change Wol Kolade, Managing Partner, ISIS Equity Partners Chair: Richard Harman 15:45 Conference Photograph – Meet in hotel reception 16:00 Afternoon Tea and Exhibition 16:30 Breakout Session 1 1. Remuneration Matters (Napoleon Room – 1st Floor) Doug Muirhead, Affinity Independent 2. How can your social media ‘influence’ drive boarding admissions? (Regent Room – Ground Floor) Simon Noakes, Director, Interactive Schools 3. Capturing the secret of your school (Consort Room – Ground Floor) Effective use of bespoke research and
branding skills to really make a difference Chris Payne, Brand Doctors and Paul Kilvington, The School Branding Company 4. Teaching Wellbeing (Main Room) Ian Morris, Head of Philosophy, Wellington College Chair: Dominic Findlay 18:50 Minibus shuttles to the Royal Pavilion – Castle Minibus – Please wait outside hotel’s main entrance 19:00 Drinks Reception in the Royal Pavilion followed by Wine Tasting Supper, if booked, or an opportunity to enjoy the various “Dining In” choices offered at the hotel as part of your conference package. Entertainment by Cumnor House String Quartet. 20:15 Wine Tasting Dinner hosted by Jonathan Ray – (If pre booked) For delegates who have opted for the ‘Dining In” experience you may either choose to dine in the hotel’s new GB1 Restaurant (reservations upon arrival necessary in order to confirm your table), enjoy a relaxed meal or snack in the welcoming bar or simply retire to the comfort of your own bedroom and order room service.
Wednesday 1 May 2013 07:00 Breakfast 09:00 Meetings of Associations HMC Main Room GSA Regent Room (Ground Floor) IAPS Consort Room (Ground Floor) ISA The Alexandra Room (Next to main room) Society of Heads Napoleon Room (1st Floor) SBSA Hotel Bar 09:15 Spouses’ tour of the Royal Pavilion – Meet in Reception Minibuses available outside hotel’s main entrance or a 10 minute walk 10:15 Coffee and Exhibition 11:00 Trust and Integrity in Leadership Niall Fitzgerald, Chair of the British Museum, former CEO of Unilever and Chair of Reuters Chair: Richard Foster 12:00 The Future of Prep School Boarding Panel of Prep Heads Chaired by Mark Johnson, Headmaster, Cheam School John Baugh, Headmaster, The Dragon School 13:00 Lunch served amongst exhibitors 14:00 School Food John Vincent, Founder and CEO Leon Restaurant Chair: Dr John Newton
15:00 Afternoon tea and Exhibition 15:30 Breakout Session 2 1. The SpringBoard Bursary Foundation (Main Room ) Ian Davenport, Chief Executive Chair: Hilary Moriarty 2. Prep schools with fewer than 50 boarders (Regent Room – Ground Floor) Chair – Peter Tait, Headmaster, Sherborne Prep School 3. Small schools with fewer than 200 pupils (Consort Room – Ground Floor) Chair – Simon O’Malley, Headmaster, Wellesley House 4. Remuneration Matters (Napoleon Room – 1st Floor) Doug Muirhead, Affinity Independent 16:30 BSA Annual General Meeting 18:00 Cocktail Happy Hour in hotel bar Jazz Band 19:30 Drinks Reception in hotel bar 20:15 Annual Conference Dinner - (Black Tie) Guest of Honour: Ed Smith, Author of Luck - a Fresh Look at Fortune, columnist for The Times and The New Statesman, former professional cricketer
Thursday 2 May 2013 07:00 09:00 09:30 10:30
Breakfast The Home Market: What Next? Dick Davison, Head of Research, mtmconsulting Chair – Roy Page Slow Education Mike Grenier, Housemaster, Eton College Chair – Stefan Anderson Coffee and Exhibition
11:00 Inspection Update Christine Ryan, Chief Inspector, Independent Schools Inspectorate Chair: Wendy Griffiths 11:30 Close of Conference Christian Heinrich, BSA Chairman 2012 – 2013 & Headmaster of Cumnor House School, Sussex 12:00 Depart
The Complete Survey Management Toolkit from the Survey Experts Create all your own surveys with an online toolkit; Choose your distribution method - online, on paper or on the phone. QDP can do it for you!
All incl dea usiv e ls fr ÂŁ36 om 0!
Use the bank of QDP questionnaire models or create your own new model; Get a full set of QDP reports, including QDPâ€™s unique External Benchmarking; Get the full support of our staff throughout your survey.
Take control of your surveys with an experienced team behind you
& 01625 501917
firstname.lastname@example.org www.qpdservices.co.uk Registered in England no.3348159
Serving the UKâ€™s top independent schools at Key Stages 2, 3 and 4
Visit our stand at the BSA Conference to see why our products are preferred by independent schools all over the world www.galorepark.co.uk BSAAC0412 WitleyJones JonesInvite:Layout Invite:Layout1 1 22/3/11 22/3/11 14:43 14:43 Page Page2 2 Witley Witley Jones Invite:Layout 1 22/3/11 14:43 Page 2
A CompleteService Service AAComplete Complete Service Free Consultation Service Free Consultation Service Free Consultation Service Cabinet Vision Design/Planning Cabinet Vision Design/Planning Cabinet Vision Design/Planning Extensive In In House Stock Extensive House Stock Extensive In House Stock CNC Manufacturing Technology CNC Manufacturing Technology CNC Manufacturing Technology Experienced/Skilled Assembly Technicians Experienced/Skilled Assembly Technicians Experienced/Skilled Assembly Technicians Delivery and Installation Service Delivery and Installation Service Delivery and Installation Service Environmentally Friendly Policies Environmentally Friendly Policies Environmentally Friendly Policies On-Going Support Programme On-Going Support Programme On-Going Support Programme SEATING SEATING SEATING
CLASSROOM CLASSROOM CLASSROOM
ICT ICT ICT
LIBRARY LIBRARY LIBRARY
ACCOMMODATION ACCOMMODATION ACCOMMODATION
F FU UR RN NI TI TU UR RE E FURNITURE
www.witleyjones.com www.witleyjones.com www.witleyjones.com
STORAGE STORAGE STORAGE
Witley Jones Furniture Ltd. Beech House, Barracks Road, Sandy Lane Industrial Estate, Stourport-on-Severn, Worcs. DY13 9QA Witley Jones Furniture Ltd. Beech House, Barracks Road, Sandy Lane Industrial Estate, Stourport-on-Severn, Worcs. DY13 9QA Witley Jones Furniture Ltd. Beech House, Barracks Road, Sandy Lane Industrial Estate, Stourport-on-Severn, Worcs. DY13 9QA T: 01299 828888 F: 01299 828989 E: email@example.com 01299 828888F: F: 01299 828989E: E: firstname.lastname@example.org T: T: 01299 828888 01299 828989 email@example.com
SPEAKERS RICHARD WATSON
NIALL FITZGERALD KBE
Founder, What’s Next
Chair of the British Museum, former CEO of Unilever and Chair of Reuters
Headmaster, The Dragon School
Richard Watson is a writer, speaker and scenario planner. He is the founder of nowandnext. com, a website that documents global trends, and is a founding partner of Futures House Europe, a specialist scenario planning consultancy. Richard is the author of five books including Future Minds: How the Digital Age is Changing Our Minds, Why This Matters and What We Can Do About It.
Prior to this he was Chairman and CEO of Unilever from 1996 - 2004. Mr FitzGerald joined the boards of Unilever plc and Unilever NV in 1987 and served respectively as Finance Director, Foods Director and Detergents Director until his appointment as Chairman and CEO in 1996. During his Unilever career, he worked and lived in Ireland, the Netherlands, South Africa, the USA and the UK.
Richard has worked with, amongst others; Department of Education, Teaching Australia, London Business School, General Electric, IBM, KPMG and Virgin.
In November 2008 Niall FitzGerald was appointed Chairman of Hakluyt & Co. and in 2006 he was appointed Chairman of the Board of Trustees of the British Museum. This year Mr FitzGerald has also been appointed Chairman of the Munster Rugby Commercial Board and the Leverhulme Trust and is a Senior Advisor to Allen & Co.
Mr. FitzGerald was a member of the World Economic Forum Foundation Board (2001-2011) and the Spencer Stuart Advisory Board (20042011). He has been co-Chair of the Investment Climate Facility for Africa (2006-2010), Chairman of the Nelson Mandela Legacy Trust (UK) (20042008), the International Business Council (20062008) and of The Conference Board (20032005), and co-Chairman of the Transatlantic Business Dialogue (TABD) (2004-2005). He has been Non-Executive Director of Merck (20002003), Ericsson (2000-2002), Bank of Ireland (1990-1999) and the Prudential Corporation (1992-1999). He has been President of the Advertising Association (2000-2005).
Managing Partner, ISIS Equity Partners Wol joined ISIS in January 1993 and is Managing Partner of the business. His role encompasses overall responsibility for the strategic development of ISIS, and active involvement in investments. Wol initially trained as an engineer, having studied civil and structural engineering at Kings College, London. After obtaining an MBA from Exeter University, he spent three years with Barclays in various head office roles before joining ISIS. Wol was previously a Chairman of the BVCA - British Private Equity and Venture Capital Association - in 2007/2008, a Council Member from 2002 - 2009 and Chairman of the Responsible Investment Advisory Board from 2009 - 2010. He is a Governor and Former Council Member of the London School of Economics and Political Science and a former non-executive Director of Social Finance. Wol is a Trustee of the Guys and St Thomas’ Charity. It is the second largest medical charity in the UK and awards grants to facilitate improvements to healthcare services in the London Boroughs of Lambeth and Southwark.
He has also been a member of South Africa’s International Investment Advisory Council, a member of the International Advisory Board of the Council on Foreign Relations, a member of the Kok Commission on the Lisbon Agenda, a member of the Accounting Standards Review Committee, Chairman of the CBI Europe Committee and member of the International Policy Council for Agriculture and Trade. Mr FitzGerald was awarded an honorary Knight Commander of the British Empire in 2002, and holds a number of honorary doctorates from American, British and Irish universities. He has also been the recipient of numerous other awards for his work on global business issues, including the Society of Chemical Industry Centenary Medal (2004); Royal Dublin Society Gold Medal for Industry (2006); Woodrow Wilson Award for Corporate Citizenship (2008); Perlmutter Award for Excellence in Global Business Leadership (2011). Niall is married to Ingrid and they have an 9-year old daughter; Gabriella. He has 3 children; Tara, Colin and Aaron from a previous marriage. He lists amongst his interests Music (opera and jazz), Irish Rugby, supporting Manchester United, running (slowly), playing golf (poorly), creating an exotic garden in Sussex and observing humanity.
Born in Kampala, Uganda, John started boarding at the age of six whilst still living in Uganda. He remembers being blissfully happy at the small primary school in the hills of Kabale. He then became a proud member of the BOAC Junior Jet Club at the age of seven and quickly clocked up 300,000 miles between England and Uganda – and then Botswana. John was then educated (“they did their best”) at Aldenham School and St. Luke’s, Exeter and played professional football “before deciding to do a proper job”. He previously taught geography at Haileybury before becoming Headmaster of Solefield School, Sevenoaks (1986-1997) - this made him the youngest prep school head in the country. He then moved on to Edge Grove, Hertfordshire (1997-2002) and finally the Dragon in 2002. Although he admits to not being very good at sitting still for long periods, John has sat on several IAPS committees and has been Chairman of the Boarding Schools’ Association.
MARK JOHNSON Headmaster, Cheam School Mark Johnson was educated at Exeter School and graduated with an Honours Degree from Exeter University. His entire career since then has been spent in the prep boarding school environment. He taught Maths and German for seventeen years at Summer Fields, Oxford, was Master i/c Rugby and spent the latter five years as the Deputy Headmaster and House Master before his appointment to Cheam as Headmaster in 1998. Whilst at Cheam he has overseen the transformation of the school from a single sex, fully boarding traditional prep school with some 120 boys, into a thriving co-educational, day and boarding school with some 400 children aged 3-13. He has also driven forwards a £10 million building plan with the most recent acquisition being a £3 million Art & Design Centre.
John Vincent is leading the development of the School Food Plan with Henry Dimbleby. John co founded Leon with Henry, and prior to that John worked as a strategy consultant at Bain and Company and at Procter and Gamble. At Leon, John is responsible for food, brand and operations. John also has other investments in related food and drink businesses, including an Ethiopian brewery and a new concept called Flatplanet. John is committed to providing ‘good food for the planet’.
Mike is a House Master at Eton College, a Governor at Reed’s School in Cobham, and a Fellow of the Royal Society of Arts. In 2012 he co-founded the Slow Education Movement in the United Kingdom. He has taught for over 15 years on Eton’s Summer School programmes and has also led sessions for the member schools of the EtonWindsor-Slough State School Partnership. He specialises in promoting greater co-ordination between academic and pastoral programmes, as well as leading staff development in the key areas of motivation and creating and maintaining a school-wide ethos.
Founder and CEO Leon Restaurant
Head of Research,mtmconsultanting Dick Davison joined mtmconsulting in 2005 after 16 years experience at the heart of the independent school sector, and now divides his time between leading mtm’s strategic services for schools and consultancy and editorial services for the BSA and HMC. He was Director of Communications for the ISC and had similar responsibilities, though with different titles, for its predecessor bodies, National ISIS and ISCis. Educated at Dame Allan’s School and (as a boarder) at Barnard Castle School and Emmanuel College, Cambridge, he worked as a journalist in the North East and London before joining the press office of the Inner London Education Authority, becoming its Chief Press Officer. He also worked for the Open University before joining ISIS in 1989. He is still an occasional freelance journalist, a governor of two independent schools and a trustee of the National Youth String Orchestra. He is now in his 25th consecutive year of working with and for the BSA.
Housemaster, Eton College
Author of Luck - a Fresh Look at Fortune, columnist for The Times and The New Statesman, former professional cricketer Ed was educated at Tonbridge School where he was in the day house Welldon House and his father novelist Jonathan Smith taught English for most of his career. Ed went on to Peterhouse, Cambridge to read history and earned full blues playing for the university cricket team. He scored a century on his first-class debut for Cambridge University Cricket Club in 1996 and graduated with a double first despite devoting much of his time to cricket. He went on to play three home Test matches for England versus South Africa in 2003. He was a tall right-handed batsman with a penchant for the drive and represented England, Cambridge University, Kent and Middlesex. Ed’s first book, Playing Hard Ball, describes his interest in the game, psychology, history and mythology of American baseball and compares it to cricket. His diary of the 2003 season, On and Off the Field was highly praised, and shortlisted for the William Hill Sports Book of the Year and The Cricket Society Book of the Year Award in 2004. He is also a regular columnist and contributed cricket book reviews for the Wisden Cricketers’ Almanack and history book reviews for the Sunday Telegraph.
Chief Inspector, Independent Schools Inspectorate Christine Ryan is the Chief Inspector and CEO of the Independent Schools Inspectorate (ISI), the largest independent inspectorate in the UK and the agency responsible for the inspection of more than 1250 primary and secondary schools (ages 0 to 18 years) in England. ISI inspections include all aspects of provision including the Early Years Foundation Stage and, from September 2011, Boarding Welfare. ISI is also an approved inspectorate for the UK Government’s new accreditation scheme for British schools overseas and currently inspects in over 25 countries worldwide. Christine is a Council member for the British Accreditation Council and maintains advisory relationships with several British and international educational associations and companies. Christine’s career has spanned both the academic and business worlds, working with a range of education, commercial and media organisations. Originally a scientist and elected as a Chartered Fellow of the Society of Biology in June 2010, Christine has extensive teaching experience and a strong interest in driving improvement at all levels in organisations. Her current focus is on developing inspection methodology to reinforce the links between high quality teaching and pupil achievement. Christine has worked with and inspected many independent and maintained schools, in the UK and overseas. She has a number of scientific and educational publications and continues to have an active interest in schools television, where she has been the education and science adviser for a variety of successful series, including the New Living Body, winner of the Japan Prize for Educational Excellence.
Shaping your school’s next generation
Squadkit. HIgH PerfOrmance SPOrTSwear fOr THe nexT generaTIOn. In competitive sports there’s no substitute for young talent. But it helps if the athletes of the future receive the best possible preparation to fulfill their potential. Squadkit is a British brand dedicated to providing high performance sportswear for the next generation – sports enthusiasts with promise in schools throughout the land. Our aim is simple: to help every athlete, at every level, in all conditions,
to achieve their own peak performance. This includes a complete range of staff and team kit. Our stylish range uses the latest and most advanced fabric technologies, created to enhance performance whilst offering maximum physical and psychological protection. if your students deserve the best, accept no alternative.
Squadkit from Schoolblazer, UK leader in stylish schoolwear and sportswear Call 01832 280011 firstname.lastname@example.org www.schoolblazer.com
DOUG MUIRHEAD APFS
Paul Kilvington has a First Class Honours degree in design and worked with some of the UKs top consultancies before setting up his own practice specialising in corporate identity and design for print. He has been responsible for the communication material for the launch of Range Rover in North America, the rebranding and relaunch of Triumph Motorcycles and the creation and promotion of many iconic brands, winning many awards along the way.
Managing Director, Affinity Independent Doug is a highly experienced and qualified financial planning professional. Having initially trained as a management accountant, he started in financial services in 1988 with Prudential. By 2000, Doug realised that he could provide a better service for his clients as an independent, so he left to form Affinity. Doug is married to Norina and they have two daughters, Isabella and Annalise, both of whom attend a local independent school, and a new baby Evie Alexandra. Doug values time with his family and makes the most of their holidays. Interests include the odd round of golf, visits to the gym (motivation permitting) and watching Southampton FC.
Director, Interactive Schools Simon is at the cutting edge of marketing and communications – within the schools and commercial sectors. He is an expert in strategic marketing, thought leadership, social media integration, branding, usercentric application development and innovative thinking. Simon does not believe in following benchmarks. Success can only be delivered through creating new benchmarks. Simon challenges the traditional methods of communications, and embraces new ways of thinking that align to changes in user behaviour and technological advances. Simon has developed successful marketing campaigns, and has been credited with increasing online traffic and conversion with some of the UK’s leading retailers (WHSmith, Phones4u), organisations (Mayor of London), and leading Independent Schools (Harrow, Woldingham and Godstowe). Always innovating, Simon was the driving force behind the world’s first Independent School iPhone (and iPad) School Prospectus Apps for Woldingham School - and is currently working on some more pioneering ideas in the social media and app space. Simon is a regular speaker and contributor on the subject of digital marketing, social media and mobile apps - and is a key driver in the future of “The Connected School”.
The School Branding Company
The identification of the most appropriate school for his daughter provedto be a life changing experience. He has spent the past fifteen years working extensively in the independent education sector, creating many hugely successful and innovative brands, prospectuses, films and web sites. Paul writes a regular column in The Independent Schools Magazine and speaks frequently at national and international conferences and seminars, As well as running “the school branding and film experts”, Paul continues to work with a number of corporate clients and also enjoys designing interiors, cars, boats and gardens. He is a Full Member of D&AD and a former Chair of The English Speaking Board (International) Limited.
Chief Executive, The SpringBoard Bursary Foundation Ian began his professional career working in the City for Arthur Andersen, Morgan Stanley and finally Kleinwort Benson as a derivative trader before making the move into teaching. He spent the majority of his teaching career at Radley College where he founded the Economics and Politics Department and became a housemaster; he also found time to teach Economics at Oxford University. In 2004 Ian was appointed as Head Master of Blundell’s School. Eight years later he was offered the opportunity to become the founding Chief Executive of The SpringBoard Bursary Foundation, which was just too tempting to ignore.The aim of the charity is to provide life transforming opportunities to pupils from disadvantaged circumstances by giving them a boarding education, thus having a profound effect on their lives and their immediate community. The SpringBoard Bursary Foundation’s aim is also to make a significant contribution to the social mobility debate. Ian is also the Chair of Trustees at the Royal Academy for the Deaf, as well as a governor at a number of independent schools.
Chris Payne is a consumer research professional and a warm, credible and empathetic interviewer with 30 years experience in conducting surveys involving focus groups, depth interviews and other techniques for the private, public and third sectors. Chris is a brand and advertising expert in education, financial services, rural, food, and automotive. Education clients include the London Business School, INSEAD, Dulwich College Prep, and Eastbourne College. He has published work; Young People and Leisure Time (for central government). He has led local and global projects for BT, Starbucks, Diageo, Prudential, McDonald’s, The Daily Telegraph, and Everest. He has chaired and spoken at conferences and universities in the UK and US. His special interest is ‘scapegoat brands’; a phrase he coined for brands/organisations that receive exaggerated notoriety because of their salience in a sector.
Ian Morris is the Head of Well-being at Wellington College in Berkshire, where he has worked since 2004. Ian has a degree in Theology and much of his time involves the teaching of Religion and Philosophy, which he has done in the state and independent sectors since 2000. Ian introduced the teaching of Wellbeing to Wellington in 2006 (colloquially known as happiness lessons) after finding out about scientific research into what makes human lives go well. Since 2006, Ian has written a course in Well-being for years 9-12 and has authored a book on the teaching of happiness and well-being called ‘Learning to Ride Elephants’ (Continuum Press, 2009) as well as 2 articles arguing for the centrality of well-being as an aim of education. Ian lives at Wellington College with his wife, daughter and son, and 2 cats.
Head of Philosophy, Wellington College
Follow Simon on Twitter @simonnoakes or Interactive Schools at either @schoolwebsites or @digitalschools Or get connected on LinkedIn http:// uk.linkedin.com/in/simonnoakes
DOCTOR ON CALL? Boarding schools can gain a competitive advantage by providing access to private medical care for pupils, especially those schools with a high intake of overseas boarders. Many things can influence a parent’s choice of boarding school. The school’s academic track-record, culture and facilities, how their child will be cared for and the environment in which they will spend their formative years all come into the equation. All those elements add up to form a school’s brand and it is this brand which parents buy into when choosing a destination to care for and educate their child.
But what about when things go wrong? Children fall ill from time-totime, and accidents do happen. So how does a boarding school live up to its brand promise in this situation? Or in simplistic terms: “What price do the parents of a boarder pay for peace of mind?”
PEACE OF MIND FROM MARSH In fact, it is relatively straightforward to offer that peace of mind. Specialist health insurance schemes enable schools to provide access to high quality medical insurance ― with affordable premiums that can be wrapped into school fees. One such scheme is the Bupa Schools Scheme from Marsh, which offers private medical insurance for pupils. It covers the costs of a child’s eligible treatment in the UK by Bupa recognised consultants, therapists and practitioners, ensuring peace of mind for both schools and parents – for less than £70 per insured pupil per term inclusive of insurance premium tax.
KEY FEATURES INCLUDE: • Full payment for hospital charges such as accommodation, theatre charges, intensive care. • Specialist MRI network – MRI, CT and PET scans paid in full. • 24-hour healthline offering medical information and guidance. • No overall maximum benefit limit in any one year, although there are set limits for certain benefits.
COMPETITIVE ADVANTAGE The scheme offers a host of benefits. Parents can be secure in the knowledge that their children have access to high quality health care provision should their child fall ill, or suffer an accident whilst at school ― especially comforting to the parents of students who live or work overseas. For the school, the added layer of protection strengthens the range of services provided to parents, enhances the brand and offers a much needed advantage in what is a very competitive market. For further information, please contact us (quoting BSA APR13) 01444 313100 or email email@example.com.
THE BUPA DIFFERENCE The professionals’ choice: Doctors are five times more likely to choose Bupa for their health insurance over any other health insurer. No top-up fees: Choose from more than 10,000 highly qualified, experienced consultants who have met Bupa’s recognition standards in the UK. Cutting edge: As long as there is sound clinical evidence to prove benefit, Bupa will fund cover for new, experimental drugs and treatments – even those not yet approved by the National Institute for Health and Clinical Excellence. Requests to fund new or experimental treatment are evaluated via Bupa’s own clinical appraisal process, which takes an average of just 48 hours.
Marsh Ltd is authorised and regulated by the Financial Conduct Authority for insurance mediation only. © Copyright 2013 Marsh Ltd. All rights reserved.
HELPING PUPILS FEEL BETTER SO PARENTS CAN SLEEP BETTER Pupil health insurance from under £70 per pupil per term. Please contact us for further information (quoting BSA-CONF MAR13) ( 01444 313100 * firstname.lastname@example.org
Marsh Ltd. is authorised and regulated by the Financial Services Authority for insurance mediation activities only. Copyright © 2013 Marsh Ltd. All rights reserved.
Shaping the conversation ADVERT - MARSH
Today, every school, academy, sixth form and college is interested in promotion. They need to be. The advance of technology means that the public conversation about education is just that – public. It’s everywhere, and just about everyone is involved in it. So every school has to be a part of this conversation. They have to talk about themselves and promote themselves – it’s what people expect. Every school has an image, whether they like it or not. So it’s better to be involved in the conversation and help to shape it.
Prospectus design & print · Branding Website design · Logo design · Photography Copy writing · Advertising Large format graphics · Marketing consultation direct mail · Signage · Uniform consultation vehicle livery design · Leaflets Student handbooks · Stationery Sixth form marketing · digital marketing Statistical information booklets newsletters · Internal communications
C L E v E R
d E S I g n
f o R
S C H o o L S
3 Holywell Hill · St Albans · Hertfordshire AL1 1ER · 01727 846862 email@example.com · www.mmaeducation.com
FORMER CHAIRMEN OF THE BSA 1965 – 1967
1967 – 1969
1969 – 1971
1971 – 1973
King Edward’s School, Louth
1973 – 1975
Mill Hill School
1975 – 1977
1977 – 1979
Leighton Park School
1979 – 1981
Midhurst Grammar School
1981 – 1983
1983 – 1985
Cheltenham Ladies’ College
1985 – 1987
1987 – 1989
St Christopher School
1989 – 1991
1991 – 1993
King Edward’s School, Louth
1993 – 1995
1995 – 1996
Moira House School
1996 – 1997
Cobham Hall School
1997 – 1998
Prior’s Court School
1998 – 1999
St George’s VA School
1999 – 2000
2000 – 2001
Royal Hospital School
2001 – 2002
2002 – 2003
2003 – 2004
2004 – 2005
2005 – 2006
Malvern Girls’ College
2006 – 2007
The Dragon School
2007 – 2008
2008 - 2009
2009 – 2010
Dr Christopher Greenfield
International College, Sherborne
2010 – 2011
2011 – 2012
THE BSA EXECUTIVE 2012 - 2013 Chairman Christian Heinrich Cumnor House School, Sussex IAPS
Committee Stefan Anderson Tring Park School for the Performing Arts ISA
Wendy Griffiths Tudor Hall School GSA
Vice Chairmen Richard Harman Uppingham School HMC
Margaret McKenna Felsted School ISBA
Roy Page Royal Grammar School SBSA
Dr John Newton Taunton School HMC
Richard Foster Windlesham School IAPS
Dominic Findlay Langley School Society of Heads
June Taylor OBE AGBIS
Raymond McGovern St George’s School SBSA Honorary Treasurer Trefor Llewellyn Bradfield College HMC
THANKS BSA would like to thank the following for their support of this conference.
Exclusive clothing. Bespoke service.
Exclusive clothing. Bespoke service.
An Induction to Boarding An Induction to Boarding
About the Programme About the Programme This EduCare programme is written by the Boarding Schools’ Association. It is designed to underline and reinforce the crucial underpinning knowledge and This programme by in the Boarding Schools’ It is skillsEduCare that are so necessaryistowritten any role boarding schools andAssociation. the associated designed to underline and reinforce the crucial underpinning knowledge and pastoral duties. skills that are so necessary to any role in boarding schools and the associated pastoral duties. make-up Programme
Programme make-up • Modular, bite-size format provides an easy way to learn the essentials. • • • • • • • • •
There are three concise learning modules, three accompanying Modular, bite-size format provides an easy way to learn the essentials. questionnaires and full instructions throughout. There are three concise learning modules, three accompanying A personalised certificate on successful completion provides evidence questionnaires and full instructions throughout. of learning. A personalised certificate on successful completion provides evidence There is confirmation of the correct answers to reinforce the of learning. participant’s knowledge. There is confirmation of the correct answers to reinforce the Available in online learning format only. participant’s knowledge. Available in online learning format only.
Programme benefits • Brings all staff quickly up-to-speed. Programme benefits • Complements your own school induction programme. • Brings all staff quickly up-to-speed. • People with different working arrangements receive the same clear, consistent messages. • Complements your own school induction programme. • Programme can be used as a pre-employment, induction or refresher tool. • People with different working arrangements receive the same clear, consistent messages. • The reassurance of knowing that the content has been written and approved by experts at the Boarding • Programme can be used as a pre-employment, induction or refresher tool. Schools’ Association. • The reassurance of knowing that the content has been written and approved by experts at the Boarding Schools’ Association.
Programme Contents Programme Contents
Module One – The Legal Framework Learn about the legal framework and government guidance concerning the boarding environment. Consider the crucial
Module One – The Legal Framework
need to safeguard children and young people and promote their wellbeing and learn about the important differences Learn about the legal framework and government guidance concerning the boarding environment. Consider the crucial between safeguarding and child protection. need to safeguard children and young people and promote their wellbeing and learn about the important differences between safeguarding and child protection.
Module Two – Setting and Maintaining Standards Understand the scope of the National Minimum Boarding Standards and how they work. Learn what it means to work
Module Two – Setting and Maintaining Standards
safely and the key elements that will support you in doing so. Examine how school policies, procedures and protocols Understand the scope of the National Minimum Boarding Standards and how they work. Learn what it means to work work together to support you in your day-to-day boarding role. safely and the key elements that will support you in doing so. Examine how school policies, procedures and protocols work together to support you in your day-to-day boarding role.
Module Three – Working Effectively
Learn how to work effectively and appreciate the range of skills that all boarding staff need. Understand how to
Module Three – Working Effectively
communicate effectively and share information, as well as how to be an advocate and role module for children. Learn how to work effectively and appreciate the range of skills that all boarding staff need. Understand how to communicate effectively and share information, as well as how to be an advocate and role module for children.
firstname.lastname@example.org - www.educare.co.uk - 01926 436212 email@example.com - www.educare.co.uk - 01926 436212 15
Why Choose EduCare? “Our practitioners have undertaken approximately 2000 courses and we have found them to be very high quality. Our relationship with EduCare has been very beneficial and we have found them to be professional, helpful and able to adapt well to our systems. I would willingly recommend them. They have successfully filled the gap for alternative methods of delivery.”
Tammie Redman, Milton Keynes Council, Early Years and Childcare Team “The assimilation of knowledge is measured by the questionnaires that accompany each module and we like the fact that they are marked independently.”
Skill Force As an organisation, we get a lot of after-care support from the EduCare team who are always there if you need them.
Connexions “I like the fact that it’s a quite rigorous training process. It’s not something we just rubber-stamp; you actually have to put some work into the programme which means you learn something at the end of the day.”
Royal Society for the Protection of Birds “A huge advantage of EduCare is the flexibility it offers. People can do them when and where they want; the night shift seems quite a popular time to study! Some managers of our residential homes use them as team-building exercises and work together as a group to complete the programme. We have had good feedback from our people. Even when they have been completed, the subjects are still discussed and the advice and information contained within them are put into practice. I would definitely recommend EduCare to other organisations.”
Liz Bennett, Accreditation & Assessment Senior Administrator, Mencap “In short the EduCare methodology is cost effective, accessible, simple, measurable and most importantly, effective. The programme supports our organisation’s health and safety culture and understanding. West Midlands Fire Service is committed to high standards of health and safety and would recommend the programme to other fire services to use within their service to support these standards.”
Mark Bishop, Safety, Health and Environment Adviser, West Midlands Fire Service “People can do it at their own convenience. Everyone likes the certificate which evidences the learning and looks very professional. There are lots of them pinned up on our notice boards around the office. We have just had our independent Child Protection Audit to ensure we comply with all available legislation and best practice and the training was cited in the auditor’s report.”
Rebecca Wilding, Training Administrator, Kent Probation •
Over 25 years experience in creating and delivering award-winning, distance learning programmes.
Our simple and highly successful methodology has been experienced by over two million participants.
We work with experts to create dynamic content and host it on our cutting edge online learning system.
We provide support through our professional and experienced customer support staff, as well as dedicated account managers.
EduCare programmes have been independently CPD certified.
Our customer experience surveys consistently record satisfaction rates of 98% or above.
We have held the BSI Quality Standard ISO9001:2008 and the Investors in People standard for over a decade. Visit our website at: www.educare.co.uk Call us on: 01926 436212 Email: firstname.lastname@example.org Fax: 0872 1158911
Certificate Number FS 30519
Post: EduCare, Crown House, 33 Warwick Street, Leamington Spa, Warwickshire CV32 5JX 16
2013 – 2014 CONfErENCE ANd SEMINAr PrOGrAMME TITLE Induction Training for Language and Gap Assistants Essentials of Boarding for New Staff Preparing for Inspection Leading the Boarding Team Meeting the Needs of Overseas Boarders Essentials of Boarding for new Matrons/Nurses Better Boarding Provision - New Governors Child Protection - General BSA ANd IAPS JOINT CONfErENCE fOr SENIOr STAff IN PrEP BOArdING date: Monday 11 – Tuesday 12 November 2013 Venue: TBC, Oxford Children at risk: Understanding & responding to self-harm in schools Pitch Side Sports Injuries Is it Illegal, is it immoral or does it make you fat? Current legal issues of interest to boarding staff Nurses CPd - Health Promotion & PSHE Matrons CPd – Understanding Adolescence & Promoting Wellbeing in Boarders Medical Issues for non Nursing Staff STATE BOArdING SCHOOLS’ ASSOCIATION ANNUAL CONfErENCE date: Sunday 24 – Monday 25 November 2013 Venue: Wymondham College The Brightest and the Best: recruiting from the overseas market Supporting students with Complex Needs Anger and Conflict: Managing challenging and difficult behaviour ANNUAL CONfErENCE fOr HOUSEMASTErS ANd HOUSEMISTrESSES date: friday 3 – Sunday 5 Jan 2014 Venue: Oxford Belfry, Oxford Induction Training for GAP Assistants - LONdON Induction Training for GAP Assistants - WEST Induction Training for GAP Assistants - LONdON Induction Training for GAP Assistants - MIdLANdS ANNUAL CONfErENCE fOr dEPUTy HEAdS date: Wednesday 22 – friday 24 January 2014 Venue: The Nottingham Belfry, Nottingham Induction Training for GAP Assistants - LONdON Induction Training for GAP Assistants - NOrTH Induction Training for GAP Assistants - LONdON Induction Training for GAP Assistants - SOUTH Induction Training for GAP Assistants - LONdON Nurses CPd - Admin of Medicines & Legal Issues Matrons CPd - Sex, Sexuality & relationships, and Society & Children's Behaviour developing resilience in Pupils: Managing Emotional Health Issues Supporting 6th form Boarders - BSA day Conference Leading the Boarding Team Eating disorders - BSA day Conference Tier 4 Update "It's different in a boarding school!" - A workshop for school secretaries Sports Injuries Workshop CyberBullying & Sexting - How to best manage these challenging issues Shock Tactics - A whole school approach to Anaphylaxis Keeping the faith: Spiritual leadership in a multi-faith school - A seminar for School Chaplains Nurses CPd - Assessment & diagnostic Skills for minor illness & injuries Supporting Overseas Boarders ANNUAL CONfErENCE fOr HEAdS date: Monday 12 – Wednesday 14 May 2014 Venue: The Grand Central Hotel, Glasgow Supporting Pupils through Bereavement, divorce & Loss Life saving without water: A whole team approach to safeguarding in schools Life saving without water: A Whole team approach to safeguarding in schools 21st Century Boarding for Girls - BSA day Conference Thriving NOT Just Surviving Leading the Boarding Team Social Networking: Managing the risks Boarding Essentials - A workshop for staff about to start in a boarding role Preparation for new Senior Boarding role Better Boarding Provision - A seminar for Governors ANNUAL CONfErENCE fOr MATrONS ANd MEdICAL STAff date: Monday 7 – Wednesday 9 July 2014 Venue: TBC
£175 MEMBEr; £240 NON-MEMBEr GAPS: £120 MEMBEr; £225 NON-MEMBEr
DATE 27/09/2013 01/10/2013 03/10/2013 08/10/2013 15/10/2013 17/10/2013 24/10/2013 06/11/2013
Location London London London London london London London London
12/11/2013 14/11/2013 19/11/2013 21/11/2013 21/11/2013 22/11/2013
London London London London London London
29/11/2013 03/12/2013 04/12/2013
London London London
20/01/2014 21/01/2014 22/01/2014 22/01/2014
London Bristol London Birmingham
24/01/2014 27/01/2014 29/01/2014 29/01/2014 31/01/2014 05/02/2014 05/02/2014 11/02/2014 13/02/2014 27/02/2014 04/03/2014 05/03/2014 06/03/2014 11/03/2014 13/03/2014 19/03/2014 26/03/2014 30/04/2014 07/05/2014
London Leeds London Salisbury London London London London TBC Leeds London London London London London London London London London
20/05/2014 22/05/2014 03/06/2014 04/06/2014 05/06/2014 12/06/2014 23/06/2014 26/06/2014 01/07/2014 02/07/2014
London London Leeds TBC London London London London London London