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SUNDANCE STUDIO SALON BRAND RE-STAGING

Located in an old gift shop, Sundance Studio Salon is a comfortable, quiet, cozy salon in Dexter, MI. It is a family owned salon with a small clientele. To their very loyal customers, the stylists offer high quality work at very fair prices to a variety of hair, nail, and spa services.

PROBLEM Sundance Studio Salon is a newer salon and it has very poor branding. They are not widely known and they have little to no marketing. The logo is poor and the website is very basic, and outdated with a ton of inconsistency SOLUTION To get the salon more well known it needs to be rebranded and advertised more. Creating a new eyecatching identity that can be applied on products, business system, website, etc. will get the salon more service and brand recognition.

BAILEY DARWIN  DESIGN PORTFOLIO


“The western culture brings peace, beauty, serenity, comfort—all things that we want our clients to feel while they are here getting beautified”

BRAND VISION To provide a high-quality service in a friendly manner that engages the customer in a relaxing, peaceful experience.

TONE & MANNER Natural, Friendly, Relaxing, Inviting, Organized, Clean, Professional

“We set ourselves apart from other salons by catering specifically to our financially diverse community.” “We offer very reasonable prices.” “We also are a comfortable physical atmosphere that is quiet, unique, and cozy.”

THE SMART SPENDER Women who live in small towns between ages 18-55 who enjoy getting their hair, nails, etc. done but are on a budget and do not want to spend a fortune on these services. Women who want a friendly stylist they feel comfortable around, can trust and rely on so that they can relax while at the salon.

THE BUSY BEE Women and her children from the Dexter Area. Women that have a busy schedule and need a salon that can service all of her children. Women who needs a salon with flexible scheduling and offer a relaxing experience.

SUNDANCE STUDIO SALON  BRAND RE-STAGING


“The prices are great.” “Nothing about it really draws me in.” “I didn’t know Britt that well when I started going there...but we formed a relationship and that’s now why I go there.” “It doesn’t really look like a hair salon.” “The service, atmosphere, and price are all great.” “If I didn’t have a personal connection, I probably wouldn’t trust the salon because they don’t ‘look’ trustworthy”

SEARCHING

ENTERING

CONFIDENT

SERVICE

ENTERS SALON

GREETED BY STYLISTS

WAITS IN ENTRY ROOM

STARTS SERVICE

FAREWELL FROM STYLIST

PAY FOR SERVICE SETS UP APPT.

DRIVES TO SALON

RESEARCHES SALON ARRIVES AT SALON

CONFUSED

BAILEY DARWIN  DESIGN PORTFOLIO

LEAVING

CHATTING WITH STYLIST

OFFERED DRINK HEARS ABOUT SALON

CHECKOUT

INVITED INTO STYLING AREA

END SERVICE

LEAVES SALON


STUDIO

PROTOTYPE DEVELOPMENT Following the user research and logo development, word lists, site-maps, and wireframes are created to organize the content for all of the touchpoints. Next is prototyping the touchpoints.

SALON

SIGNPAINTER

COLOR SPECIFICATIONS

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz CENTURY GOTHIC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

168, 107, 64 28, 60, 83, 13 #A86BEF

209, 166, 84 18, 34, 79, 1 #D1A554

94, 115, 110 65, 43, 52, 16 #5E726D

71, 41, 23 47, 72, 82, 64 #472816

SUNDANCE STUDIO SALON  BRAND RE-STAGING


LOGO SKETCHES A wide range of sketches were created before the final Sundance Studio Salon logo was created.

BAILEY DARWIN  BAILEY DARWIN  DESIGN DESIGN PORTFOLIO PORTFOLIO


MAGAZINE AD Sundance Studio Salon is now able to engage with their clients outside of the salon. This magazine ad will catch the eyes of future clients and bring them into the salon.

COUPON Sundance Studio Salon now has coupons to give away to their customers. Giving away coupons creates customer satisfaction and increases the chances that customers will come back to the salon and give it more business.

want $5?

BRING THIS COUPO

N BACK!

ATTRACTION SOCIAL MEDIA Sundance Studio Salon will use social media to help market the salon in a pro-active way. By sharing images, specials, and tips, users can interact with the brand.

STUDIO

SALON

SUNDANCE STUDIO SALON  BRAND RE-STAGING


ENTRY SERVICE MENU Sundance Studio Salon now offers a menu for their clients so that they are able to have a better idea of what they will be charged before the service is completed.

have something else in mind? hair. skin. nail Specials.Services Acrylic Nails Cut & Style LET US KNOW!

........ $28 Women’s Haircut ........................... ........ $20 Men’s Haricut................................. ....... $15 Children’s Haircut ........................... ............ $30 Specialty Style ...........................

Color

.......... $75 Color ............................................. ............ $55 Root Touch-up ........................... ........... $75 Partial Highlight........................... ....... $90 ......... ......... ......... ......... ght Full Highli

Waxing

.......... $10 Brows............................................. ...... $10 ......... ......... ......... ......... ......... Lip ......... ........... $20 Arms ............................................. ............ $5 Toes .............................................

. $65 HOW CAN WE HELP Kerat in Straightening Treatment......... YOU?

..... $40 Full ...................................................... ... $30 ......... ......... ......... ......... ......... Fill Acrylic ....... $5 French White Tips ........................... ........ $5 Gel Overlay.................................... ........ $20 Buff & Polish .................................... ........ $5 ......... ......... ......... ......... irs Repa Nail

Gel Polish

............ $25 Manicure .................................... ............ $10 ......... ......... ......... ......... -up Touch ............. $10 Removal .................................... ............. $35 Pedicure ....................................

Natural Nails

............ $20 Manicure .................................... ............. $50 Pedicure ....................................

.......... $55 Keratin Blowout ........................... ............ $20 Deep Conditioning Treatment ........ $20 Malibu Clarifying Treatment......... ....... $90 Relaxer............................................. ......... $60 ......... ......... ......... er Relax ch Retou

ing Airbrush Spray Tann ....................... $45

Single Session .................. ........ $30 Upper Body .................................... ........ $25 Lower Body .................................... specifics are a minimum. Based on the *The prices listed for hair services stylist more. Please discuss pricing with of service, you may be charged prior to service. 15-30 minutes and lasts 7-10 days *Application for spray tans takes if are available. Contact Linda Pifer with proper care. Package rates interested: (734) 660-0708

FURNITURE The new furniture at Sundance Studio Salon will encapsulate the “western” feel and contribute to the comfort and relaxation the salon offers.

BAILEY DARWIN  DESIGN PORTFOLIO


EXIT GIFT BAG Sundance Studio Salon gives these bags to every client they service on their way out of the salon. Possible items that would go in the bag are a thank you note, coupons, sample products, and any products the customer buys.

THANK YOU Sundance Studio Salon will give a thank you note to every client that enters the salon. Giving a thank you note will make the customer feel appreciated and in turn will bring them back to the salon for another service.

GIFT CARD Sundance Studio Salon now has a gift card to offer their customers. Having gift cards ensures that customers will come back to the salon and give it more business.

SUNDANCE STUDIO SALON  BRAND RE-STAGING


BUSINESS CARD Studio Salon stylists now have a memorable business card to give to their clients. The friendly, conversational tone of the card along with the large image of the stylist are very personable and inviting.

EXTENSION WEB Sundance Studio Salon customers can explore a new web interface that allows them to learn about the company, meet the stylists, order salon products, and set up appointments to fit their schedules.

BAILEY DARWIN  DESIGN PORTFOLIO


LETTERHEAD Sundance Studio can now have a formal way to communicate. This new letterhead is a professional yet engaging way to deliver a message or information.

SUNDANCE STUDIO SALON  BRAND RE-STAGING


FRESH CHOICE MARKET EXPERIENCE DESIGN

Fresh Choice Market is an upscale self-served restaurant owned and influenced by Gunnar Peterson and Jamie Oliver. Fresh Choice Market is made up of individual stations that provide healthy options to make the needs of busy professionals. Fresh Choice Markey is locatedi in urban areas at both stand alone and mall locations.

BAILEY DARWIN  DESIGN PORTFOLIO

PROBLEM Health concious professionals who are crunched for time do not have many options for getting healthy food, quickly or in a relaxing environment. SOLUTION To provide fast food service in a healthy manner that engages the consumer in a relaxing environment.


“Good food is a global thing and I find that there is always something new and amazing to learn”

BRAND MISSION Fresh Choice Markets brand mission is to form an effective and efficient navigation system for organized and fast service. Provide fresh food from local markets and farmers.

VALUE PROPOSITION To provide tasty, healthy, and affordable food for health conscious consumers.

BRAND CORE VALUES Healthy, fresh, quality, variety, and comfort.

BUSY PROFESSIONAL Professional men and women between ages 25-45 who are crunched for time. Located in the city, they want fast but high-quality, healthy food that is conveniently located near them. The professionals are looking for a place to relax in the midst of their busy schedules.

HEALTH NUTS Families who are health concious and on a budget. The families want a place that offers a variety of options for their wide range of tastes. Looking for a place that supports local farms and offers a welcoming environment to enjoy a family meal.

FRESH CHOICE MARKET  EXPERIENCE DESIGN


5

FLOORPLAN The floorplan is a detailed visual that maps out the stations, seating arrangements, and various other aspects of the restaurant.

BAILEY DARWIN  DESIGN PORTFOLIO

INTERIOR The interior of the restaurant offers a relaxing and comforting experience while meeeting the variety of needs of the customers.


SEE ATTRACTION

HEAR

TOUCH

SMELL

social media

word of mouth

flyer or ad

fresh, organic food

website

music outside

website on phone

bakery items

outdoor signage

customers entering

TASTE taste through smell

USER EXPERIENCE This chart is used to ensure that users have a well rounded experience and interact with the brand as much as possible. The more interactions and senses involved, the more likely the user is to remember the experience.

and exiting

ENTRY

signage

chatter of customers

swipe card

bakery items

greeters

music

market items

coffee

market and bakery

greeter welcoming

samples in market

fresh food

customers & staff

ENGAGEMENT

signage

food prep

meal

customers and staff

music

menu

food

people conversing

furniture,

market items

cash register

silverware

fresh food

taste food and drinks

market items

EXIT

signage

music,

door,

fresh food

food just eaten

customers entering

greeter saying

to-go bag

city

bakery items

greeters

farwell

market items

cleanliness bakery items

market and bakery

EXTENSION

photos taken website

word of mouth

receipt

fresh coffee

to-go bag

leftover food bakery items

purchases

fresh choice MARKET

HICKORY JACK

COLOR SPECIFICATIONS

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz MRS EAVES

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

91, 148, 165 67, 30, 29, 1 #SB94A5

235, 110, 78 3, 71, 73, 0 #EB6E4E

243, 221, 148 5, 10, 50, 0 #F3DD94

235, 217, 205 7, 14, 16, 0 #EBD9CD

189, 230, 250 23, 0, 0, 0 #BDE6FA

185, 223, 200 27, 0, 26, 0 #B9DFC8

185, 202, 108 31, 7, 73, 0 #B9CA6C

237, 159, 110 4, 43, 61, 0 #ED9F6E

155, 115, 105 37, 54, 54, 11 #9B7369

146, 148, 151 45, 36, 35, 1 #929497

FRESH CHOICE MARKET  EXPERIENCE DESIGN


OUTDOOR SIGNAGE Signage is used to attract the users and draw them to the restaurant. The signage will advertise the brand’s slogan and give potential customers a brief glimpse at what the restaurant is all about. BAILEY DARWIN  DESIGN PORTFOLIO


ATTRACTION WEB This website is responsive, making it more convenient for customers to use on any device. This website will allow the users to learn more about the restaurant, view menus and locations, and contact the restaurant.

FRESH CHOICE MARKET  EXPERIENCE DESIGN


STAFF HAT Every staff member will wear a hat that correlates to the station they are working. Every interaction with the brand’s identity will leave an impression on the user.

STAFF SHIRT Customers will be able to easily identify the staff because they will all be wearing this t-shirt with the restaurant branding on it.

ENTRY STATION SWIPE CARD These cards will help provide a smoother, more efficient experience for the users. The customers will swipe the cards at each station they get something from. The total will add up and they will check out at the end of their visit.

BAILEY DARWIN  DESIGN PORTFOLIO


STATION SIGN Above each station will be a hanging sign which calls out what station it is.

STATION DIRECTIONAL MENU Upon entering the restaurant and receiving the station swipe cards, users will see these signs. Each station will have a sign that includes the menu and a map of the the restaurant. The station correlated with the sign will be called out on the map which will give the customers direction and control the flow of the restaurant.

JUICE BAR DRINK Each station will have unique drink cups, plates, silverware, etc. that will correlate to the stations service.

FRESH CHOICE MARKET  EXPERIENCE DESIGN


BAILEY DARWIN  DESIGN PORTFOLIO


EXIT BAKERY BAG Bakery purchases from the market will be put in these bags that the customers will take with them to continue the brand experience following their visit.

TO-GO BOXES These to-go boxes are provided for the customers to take left-over food home in.

TO-GO CUPS To meet the customers needs, Fresh Choice Market provides to-go cups for the users who are in a hurry.

FRESH CHOICE MARKET  EXPERIENCE DESIGN


BAILEY DARWIN  DESIGN PORTFOLIO


Letter from the Editor

letter from the editor

THE TASTE MAKERS

By: Lydia Johnson

GIVAUDAN CO. Growing up, Michelle Hagen lived near a large factory in Cincinnati that produced what she and her sisters called The Smell. The aroma was dynamic and unpredictable, almost like a living thing. On some hot summer days, it was thick and sweet, and when it drifted over Hagen’s neighborhood -- a series of row houses by the interstate -- it was as if molasses had been poured through the streets. At other times, the smell was protein-rich and savory. Many of the odors triggered specific associations -- birthday cake, popcorn, chicken-noodle soup -- and they stayed with her. In 1992, Hagen went to the University of Cincinnati to study art, but she soon turned to science, majoring in biology. She never imagined that she would end up working in the factory that made The Smell. The factory belongs to a Swiss company called Givaudan, the largest manufacturer of flavors and fragrances in the world, and upon graduating Hagen got a temporary job there that soon grew into something permanent. After three years of gruelling apprenticeship,

she became a flavorist, a job that admitted her into a kind of secret society. There are fewer than five hundred flavorists in the United States, and they almost never speak about their work outside their laboratories. Hagen is thirty-five. She is a brunette, with straight hair that falls just below her shoulders. She is not thin, but her face is, and it lights up easily. She prefers things that are vivid. Beneath her lab coat, Hagen is sure to be wearing some bright-hued article of clothing -- a scarf, a sweater. She holds her hair back with sunglasses, in summer and in winter. After spending even a short time with her, one can’t help but think of Roald Dahl’s Willy Wonka, who believed that the manufacture of flavors -particularly the sweet and flashy ones that go into candy, chewing gum, and marshmallow -- demands a childlike openness. At the end of “Charlie and the Chocolate Factory,” Wonka tells Charlie Bucket that an adult could never run his factory. “Mind you, there are thousands of clever men who would give anything for the chance to come in and take over from me, but I don’t want that sort of person,” he says. “I don’t want a grown-up person at all.” But Wonka surely would have hired Hagen. Her office resembles a walk-in high-school locker, if such a thing existed. The walls are covered with magazine clippings, photographs, and Post-its; a clock-size Swatch with a blue kangaroo

“The smell. The aroma was dynamic and unpredictable, almost like a living thing”

painted on it; and a dry-erase board with lists of words meant to inspire flavor creation (“baobab,” “jujube,” “mamoncillo”). Tacked here and there are paint chips from Benjamin Moore, which she once used as aides to memorize the aromas of approximately a thousand chemicals. California Lilac was ethyl isovalerate; Mellow Yellow was gamma octalactone.

EXTENSION MAGAZINE The magazine helps extend the users interaction and experience with the brand by offering healthy recipes, tips & tricks to a healthy lifestyle, an advice column, and much more.

HAGEN’S VARIETY If you like sports drinks, or something with acai or pomegranate or huckleberry on its label,

MICHELLE LINDOR, EDITOR OF FRESH CHOICE MAGAZINE

I’ve always been interested in watching two cultural entities collide to form an even more appealing hybrid. And no, I’m not taking about the Cronut! I was thinking along the lines of how athletics and health have converged over the past couple of years. Some cases in point: Lebron James is personal chef for David Beckham; Professional athletes are seen advertising different brands of food; and of course, the best example of all—Michael Jordan starting his own brand of food for athletes living in poverty. If you recall, the handsome basketball star grew up in poverty himself and some nights went to bed hungry. That is the reason for his creation.

Where was I? Oh, yeah. This month, Fresh Choice is serving up its own powerful hybrid—our special style “flip” issue. The majority of the magazine is filled with our best-in-class health and fitness articles, But turn the page over and you’ll find the bonus advice column, Ask Annie. Personally, I am attracted to the combo of athletics and health. In my teens, I was a fairly competitive soccer player, albeit one my teammates voted the most likely to hide a celery in her shin guard! And I’m still like that to this day. Why choose between two passion points when you can happily—and more easily than ever—combine them? I hope you enjoy the December issue!

xo, Michelle Lindor 2 | Fresh Choice Magazine | FreshChoiceMarket.org

FreshChoiceMarket.org | Fresh Choice Magazine | 3

The Health Benefits of Eating Hemp

The Health Benefits of Eating Hemp

THE HEALTH BENEFITS OF EATING “I’VE BEEN TALKING ABOUT HEMP SEEDS AND THEIR OIL FOR A WHILE NOW AND USING THEM IN SO MANY OF MY RECIPES THESE DAYS. MANY OF YOU ARE NOW ALSO IN HEMP WORLD WITH ME, WHICH I’M SO HAPPY ABOUT. YOU’VE ALSO BEEN ASKING WHAT’S SO FAB’ ABOUT THEM, ARE THEY SAFE TO EAT, AND WHAT DO THEY TASTE LIKE.”

I

’ve had some of you report that your skin is so much nicer, with improved elasticity, texture and glow. Well, that’d be the essential fatty acids they contain – namely the omega family and the perfect and unique balance of omega 3, 6 and 9 they contain. The skin benefits of Omegas 3,6 & 9 are endless. They are the building blocks of healthy skin and help maintain the natural barrier that locks moisture in. They are also a powerful anti-inflammatory agent that calm, soothe and improve conditions like eczema and acne from the inside out. (According to Chinese Medicine, hemp has a ‘cool’ energetic quality so wonderful for treating ‘hot’ conditions such as eczema [literally meaning ‘boiling over’] and psoriasis. The ‘cooling’ powers of Hemp calms and soothes the skin and restores balance to the body. Flaxseed oil by the way, is ‘warm’.) Hemp has the perfect balance of Omegas 3,6 & 9 - 2:1:1, as this is the ratio in which they are found naturally in human cells. Many EFA (essential fatty acid) supplements are blended to reach this golden ratio, but Hemp oil naturally contains the Omegas in these proportions. And as they are all from

this one perfect source, the body can metabolize the Omegas in Hemp more readily, so is easily able to reap the benefits. Hemp and marijuana are both varieties of cannabis – but ‘Industrial Hemp’ contains very little if any (0.03 or less) THC (the stuff that gets one ’high’) while marijuana contains around 30%. Grown since ancient times and documented as far back as Ancient China, Hemp contains its own built-in insecticide called ‘terpene’, which is responsible for its pungent smell. And the leaves once juiced have been hailed as a ‘cure for cancer’. But as there is no legal support, this can’t be proven – yet. Hemp is high in carotenoids, which we know decreases the risk of eye disease and some cancers among other things. Pests don’t like hemp, maybe due to the ‘terpene’, so there’s no need for toxic sprays. Are you loving it yet? Raw, whole seeds contain the highest amount of the good oils and nutrients but current laws dictate that the seeds must be sterilized or hulled to prevent sprouting, but thanks to recent processing technology the hull can be removed without affecting the nutritionally dense nut inside.

and absorb protein called Hemp has a unique, easy to digest complete protein, meaning it ‘Edestin’. Like soybeans, it is a it contains antioxidants. It contains all 22 amino acids – AND and after processing may be naturally contains 50% protein no carbohydrates and is increased to 97%. Hemp contains products. It’s a great alternative more stable than other hemp protein powders. Edestin to the less digestible soy and whey defense system so decreasIncreases the bodies own natural es sickness and disease.

HEMP MILK

blend well and then strain Add 3 times the amount of water, to your baking or smoothies. through a sieve. Yummy added Use the pulp in yourbaking.

THE FIBER

10% higher than flax seeds. Fibre 35% of the whole seed is fibre – body via your bowel and, for helps to eliminate toxins from the chances of the colon, breast, this reason, helps in lowering your heart disease. It will also help prostate and rectum cancer and your skin nice and increase to keep your blood sugar stable, expectancy. your life

THE GOOD OILS

to reduce your weight, imThese good EFA’s can help you a healthier cardiovascular prove your good skin, make for cancers, and positively affect system, protect against some response, and clean your your immune and inflammatory respiratory and cardiovasbowel. They also help the renal, earlier, Hemp has the perfect cular systems. AS I mentioned unique in the oil world. These ratio of omega 3, 6 and 9 oils also necessary for healthy cell essential fatty acids (EFA’s) are gut. leaky with membranes so will help

6 | Fresh Choice Magazine | FreshChoiceMarket.org

Some of the lies and deception big food corporations get away with are hiding these chemicals under a blanket name. For example, what would you think if you saw the following ingredients listed: “natural flavors”, “spices” or “organic spices”? Wouldn’t you think, okay great, this really is an all-natural product? That is what I thought until I did some research into it.

Read The Labels And Listen To Your Body!” Remember, you are unique in your own individuality, so a one size fits all diet will not be suitable to all people. Reading the actual ingredients on labels is 10 | Fresh Choice Magazine | FreshChoiceMarket.org

• Increased and sustained energy, and recovery after chronic fatigue

• Improves brain function, probably due to the protein and EFA content

• Balancing blood pressure • Helps reduce behavioural issues in children and adults • Improved circulation • Reduction of menopausal symptoms and PMT • Reduces arterial plaques • Makes for a soft and velvety skin and helps with acne, psoriasis and eczema • Reduces inflammation thanks to the Omega oils • Improves digestion • Reduces arthritis and osteoarthritis • Reduces hypertension

• Boosts immunity • Reduces sugar and junk food cravings

• Control of blood sugar due to the high protein content (33%) • Contains good amounts of soluble as well as insoluble fibre • Helps relieve the symptoms of AIDS • Symptoms of Parkinson’s and Alzheimer’s reduced thanks to Glutamic acid - a neuro-transmitter • Liver and kidney disease reduced due to albumin, a protein usually manufactured by the liver • Natural body care • Balancing blood pressure

toxic additives as “natural flavors”. Although the natural flavor debate can be considered controversial, just remember that any food product claiming to be natural should have every single ingredient specifically listed on the ingredient list. Natural flavors is not an actual ingredient, it is a phrase that can be used to legally disguise whatever chemicals that they want.

Don’t Count Calories Count Chemicals!t

Before I went through my personal health transformation, I used to eat whatever, whenever. I really didn’t care about ingredients; I just ate what I pleased. You name it, I unquestioningly ate it. Chemical additives, artificial colorings and flavorings, hydrogenated oil, and synthetic sweeteners; it was all the same for me. I never gave any thought to how the food I was shoving into my mouth would nourish and sustain my body. I had no awareness around the concept that foods can either heal or kill you.

Pseudo Blanket Ingredients

• Weight loss by icreasing heart rate

Nutritional Labeling: Be Careful

Nutritional Labeling: Be Careful

The single most important thing you can start doing that will help transform your health is to read ingredient labels. I am not saying to look at the amount of calories or carbs and fat content which are stated in the nutrition facts, either. There are so many fad diet books that have brainwashed millions of people into obsessing over counting calories, eliminating carbs, and reducing fats. Although doing the aforementioned may provide some results, it is definitely not the answer for everyone.

BENEFITS TO YOUR HEALTH

FreshChoiceMarket.org | Fresh Choice Magazine | 7

Nutritional Labeling: Be Careful

Made With All Natural Ingredients…Really?

hemp

HEMP PROTEIN POWDER

the only way to see and know what exactly is in the food you are consuming (if it is processed). There are many toxic chemicals added to our food. Please don’t be fooled by what the front label says! Many giant food manufacturers get away with disguising chemicals as pseudo ingredients and marketing an “all natural” product, or a product “made with natural ingredients.” The laws on what is allowable on front labels for food packaging are vague at best. Just because the front says it is natural, does not always mean it truly is. Deceptive and aggravating, isn’t it?

You Have The Right To Question Everything! I invite you to start questioning the validity and integrity of ingredient labels. I would also recommend questioning the motives of the corporations behind the products, and who they are being manufactured by. When you start to think about it, there is no description as to what these ingredients really are. Spices? What spices? There are many times I see salt, pepper, garlic powder, and paprika listed as individual ingredients before “spices” is listed. Ok, so if those ingredients are not spices, then what are they? My question is: why are those four real spices individually listed and then we have an ingredient such as “spices” also listed? The same thing goes for natural flavorings. What

natural flavorings? If the flavors are so natural then why are they not listed individually? It really makes you wonder if they are trying to hide something. There are seriously hundreds of pseudo blanket ingredients like this, but I just named a few of them.

Is It Truly All Natural? In my opinion, if a product is truly all natural, every ingredient should be listed on the ingredient label, individually. If you are not already, I would be very concerned about this; especially if you have kids. In fact, I have noticed that ingredients in children’s foods are actually worse with deceptive labeling. It is frightening, but true. I am not trying to instill fear. On the contrary, I share this information to empower you to wake up, and become aware of your food choices.

Natural Flavors= Artificial Deception One of my favorite ingredients to question is called “natural flavors.” What natural flavors? If it is really natural and you have nothing to hide, then why are the natural flavors not disclosed as individual ingredients on the ingredient list? Food manufacturers, including socalled natural ones, have the ability, by law, to list chemicals like MSG, transfat, and other non-natural chemically

Did you know that there are hundreds of new chemicals introduced to our food supply each year? How about the fact that our tap water is polluted with pharmaceutical and pesticide residue? Did you know that our air is filled with noxious gases and heavy particulate matter every day? Well, those are just some of the chemicals that we deal with on a daily basis. Having awareness around what you are putting into your body can make a considerable difference. Synthetic ingredients such as artificial sweeteners, synthetic colorings, and MSG, can be highly toxic to the body; especially the lymphatic system. These chemicals can place a huge burden on our organs and cause health implications. Our bodies have an intuitive intelligence and know when there are foreign or toxic substances introduced. Instead of focusing on counting calories, consider counting the amount of chemicals in the foods you consume and the products you use instead. You can burn off calories; chemicals on the other hand, can remain stored in the cells and organs of your body for many years.

Are you Ready to Crash the Chemical Party? Aside from reading the actual ingredients and counting chemicals instead of calories, you are probably wondering what you can do to protect yourself from these toxins and chemicals. Well, having awareness about it (like reading this article) is the first and foremost important thing you can do. In fact, I encourage you to keep reading, writing and researching.

Want to know more? Follow Rebbeca Lane’s Blog on nutritional labeling at www.RebeccasLane.com/Blog FreshChoiceMarket.org | Fresh Choice Magazine | 11

FRESH CHOICE MARKET  EXPERIENCE DESIGN


SHOP LIFT APP CREATION

A regional American supercenter chain that was founded in 1942 and credited with pioneering the modern supercenter. Will include crowdsourced grocery shopping service that leverages shoppers at a store with Uber drivers.

PROBLEM Due to a variety of restrictions such as physical, time, etc. some people are unable to make it to the grocery store to pick up food for themselves and/or their families. SOLUTION To create an app to make the shopping process easy for users who are unable to shop for themselves. To consider and solve friction points that could slow down the efficiency of the checkout and delivery process.

BAILEY DARWIN  DESIGN PORTFOLIO


“I wouldn’t mind shopping for others. If I could get paid for it. That would be a really good job.”

BRAND VISION A application where people can shop for others who are in need of things from the store. Used to conveniently help others who cannot shop for themselves or do not want to shop for themselves.

CORE VALUES Trustworthy, reliable, efficient, convenient, organized.

“I know a lot of people who would shop for someone else & I don’t think they’d need to be paid for it.” “I’ve never used a food delivery service for groceries but I think it would be incredibly useful.”

SPONTANEOUS SHOPPER An individual who doesn’t plan or organize their grocery shopping trip and only makes time to go when needed. Motivated by efficiency,

THE PLANNER An individual who plans out their entire grocery shopping trip beforehand and is very particular about how it gets done. Motivated by creating lists.

“I wouldn’t necessarily need a relationship with the person I’m shopping for.”

SHOP LIFT  APP CREATION


PLANNING

DRIVING

SHOPPING

CHECK OUT

UNLOADING

HAPPY

DONE SHOPPING

NO ISSUES

DRIVE HOME

FAMILY IS FED FOR A WEEK OR SO AT LEAST

TRAFFIC ISN’T BAD OUT OF FOOD. TIME TO GO TO THE STORE

GETS COUPONS FROM GREETER WHEN ENTERING

ARRIVE AT STORE. HAD TO PARK NEAR MIDDLE

NEED CART, HAVE TO SEARCH

ITEM IS OUT OF STOCK, HAVE TO REPLACE WITH DIFFERENT BRAND

THOUGHT OF ITEM SHE SHOULD HAVE GOTTEN EARLIER

FORGOT ITEM HAS TO GO BACK TO GET IT

ANNOYED

BAILEY DARWIN  DESIGN PORTFOLIO

JOURNEY MAP This map shows a user’s experience when going entering to a Walgreen’s grocery store store. to shop. During During their their experience experience, of entering six friction the store points were andidentified: exiting the Shoping store, the itself, most finding difficult parking, part is choosing finding specific their product. items, using cart, forgetting an item, and thinking of an additional item once at home.


SHOP LIFT STORY Based off of the journey map, this story was created to identify the friction points and find realistic solutions to the problems so that the user’s had a better experience.

COLOR SPECIFICATIONS

174, 221, 216 31, 0, 16, 0 #AEDDD8

130, 204, 196 48, 1, 27, 0 #82CCC4

255, 220, 151 0, 13, 47, 0 #FFDC97

246, 187, 67 3, 28, 85, 0 #F6BB43

200, 206, 214 21, 14, 10, 0 #C8CED6

CENTURY GOTHIC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

USE FLOW After finding the solutions to the friction points, wordlisting began. The wordlist was then turned into a use flow & app model which organized all of the content and considered the screen flow of the application in a way that made sense for the end user.

SHOP LIFT  APP CREATION


ATTRACTION BILLBOARD The billboard is used to gain brand recognition and make people aware of the app. The short phrase and picture of the app being used allows potential users to get a pretty good idea of what the app is as they quickly drive past.

BAILEY DARWIN  DESIGN PORTFOLIO


ENTRY CREATING AN ACCOUNT/ONBOARDING When users open the app for the first time, they are prompted to create an account for the app. Following the creation of their account, they are welcomed with tutorials and onboarding screens. The onboarding screens walk the user through the app task by task. Once the onboarding is complete, the user’s are taken straight to thir profile.

22%

4:21 PM

VIRGIN

MY PROFILE

9.5/10

RILEY HEMSWORTH I’m a 23-year-old college student looking to make some extra money. I am very trustworthy and I love to help others. Please let me know if I can help you out in anyway!

RATINGS/REVIEWS

10

9.5

EXPERIENCE

Alicia Smith: “Riley was the sweetest girl! Very efficient and caring with my groceries. I would definitely trust using her again.”

Pat Keely: “Your service was very great Riley. You were quick and delivered all of my groceries with care.”

SHOP LIFT  APP CREATION


22%

4:21 PM

VIRGIN

VIRGIN

SETTINGS

SETTINGS

+

SETTINGS TAB In the settings tab, users are able to access personal information and edit their settings. Users can change profile information, credit card, schedule, notifications, and retake tutorials.

LOG OUT PAYMENT METHOD

SET SCHEDULE

< SETTINGS

Day

+

LOG OUT PAYMENT METHOD

22%

4:21 PM

Start Time

VIRGIN < SETTINGS

4:21 PM

22%

PAYMENT METHOD

End Time CARDS

SUNDAY

NONE

NONE

MONDAY

8 AM

5PM

TUESDAY

12 PM

3 PM

WEDNESDAY

8 AM

5 PM

THURSDAY

12 PM

3 PM

FRIDAY

NONE

NONE

SATURDAY

3 PM

7 PM

MASTERCARD DEBIT .. 1826 ADD DEBIT OR CREDIT CARD…

NAME

Riley Hemsworth

NAME

Riley Hemsworth

BIO

I’m a 23-year old college student…

BIO

I’m a 23-year old college student…

EMAIL

HemsworthR@mcc.edu

EMAIL

HemsworthR@mcc.edu

PASSWORD

******

PASSWORD

******

SAVE

CANCEL

SAVE

CANCEL

NOTIFICATION SETTINGS MON/WED

MON/WED

3PM-8PM TAKE A NEW PROFILE PICTURE NOTIFICATION SETTINGS

3PM-8PM

PAST JOBS

TUES/THURS

TUES/THURS

SELECT PROFILE PICTURE

9AM-12PM

9AM-12PM

PAST JOBS

FRI-SUN

FRI-SUN

REDO TUTORIAL

12PM-7PM

12PM-7PM

VIEW PROFILE PICTURE

SAVE

CANCEL

CANCEL

22%

4:21 PM

VIRGIN

PAYMENT METHOD

< SETTINGS

ADD CARD

EXPIRATION DATE

MM/YY

SECURITY CODE

CVV

ZIP CODE

SAVE

NOTIFICATION SETTINGS

Sounds Push notifications will play a sound (or vibrate) when you receive content like job requests, reviews, or compensation.

ADD DEBIT OR CREDIT CARD

CARD NUMBER

< SETTINGS

22%

4:21 PM

VIRGIN

Ring Your device will ring when you receive chats

VIRGIN < SETTINGS

10/10

PAST JOBS

February 14, 2017 Steven Mitchell

22%

VIRGIN < PAST JOBS

4:21 PM

22%

STEVEN’S RECEIPT

Salmon view details

$2.99

Hershey’s Chocolate view details

$5.99

Honey Mustard view details

$4.99

Paper Plates view details

$3.99

Napkins view details

$3.99

Napkins view details

$3.99

15 ITEMS | VIEW RECEIPT >

9.5/10

February 1, 2017 Michelle Toon 32 ITEMS | VIEW RECEIPT >

ZIP CODE

CANCEL

Rush Orders Receive notification when a rush order is posted.

9/10

9.5/10

SAVE

CANCEL

January 7, 2017 Debra Woodfield 24 ITEMS | VIEW RECEIPT >

10/10 Coupons Receive notification when you receive a new coupon.

January 22, 2017 Craig Flitch 7 ITEMS | VIEW RECEIPT >

Pending Orders Receive notifcations when you have pending requests from someone.

BAILEY DARWIN  DESIGN PORTFOLIO

4:21 PM

December 16, 2017 Ted Stilwen 9 ITEMS | VIEW RECEIPT >

10/10

December 16, 2017 Jenny Barker 63 ITEMS | VIEW RECEIPT >


JOB BOARD TAB In the job board, users are able to see postd jobs that people need to have completed. The user is then able to offer their service or view the person’s list. If they choose to shop for someone, this is where they would find their list & check off items.

SHOP LIFT  APP CREATION


VIRGIN

4:21 PM

22%

NOTIFICATIONS

VIRGIN

4:21 PM

22% NOTIFICATIONS JOB SPECIFICATIONS

NOTIFICATIONS CLEAR ALL

Becky Landwarmer gave you a new rating.

CLEAR ALL

CLEAR ALL

Becky Landwarmer gave you a new rating.

DELETE

Becky Landwarmer gave you a new rating.

LEE COGSWELL

Lee Cogswell wants you to shop for him.

Lee Cogswell wants you to shop for him.

Lee Cogswell wants you to shop for him.

Alice Craig gave you a new rating.

Alice Craig gave you a new rating.

NEEDS: Alice Craig LEE gave you a new rating.

Steven King recommended you to a friend.

Steven King recommended you to a friend.

Steven KingVIEW recommended you to a friend. LIST

Lover of all things organic. Eating healthy to protect my body so that it protects me!

12 items by 7PM

ACCEPT JOB Rachel Smith wants you to shop for him.

Rachel Smith wants you to shop for him.

Rachel Smith wants you to shop for him.

REJECT JOB MESSAGE

Becky Landwarmer gave you a new rating!

Becky Landwarmer gave you a new rating!

Becky Landwarmer gave you a new rating!

NOTIFICATIONS The notifcations tab alerts a user when they have a new rating, a requested job, received a coupon, etc. From this tab users can accept & reject jobs, or message a user.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


MY LIST This tab allows the user to view their personal shopping list, their available coupons, their favorite items, etc. Userâ&#x20AC;&#x2122;s can rate their shopper from this tab as well as search and locate items.

SHOP LIFTâ&#x20AC;&#x192; APP CREATION


PARKING SIGN At the store, there is a designated parking area for the shoppers so that they will be as efficient as possible. With this, no time is wasted trying to find a spot to park.

CURBSIDE CHECKOUT The curbside checkout is a seperate station that allows shoppers to checkout of the store in a more efficient manner. The curbside checkout is located closer to the Shop Lift parking lot for a quick and easy transfer.

EXIT SHOPPING BAGS These bags are different from the store bags so that the shopper does not mix up their own groceries with the customers. They bags also extend the experience once the user is no longer using the app.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


EXTENSION DELIVERY CAR Once the shopping is done, the shopper puts this delivery sign on their car to not only ensure trust and reliablity, but also to advertise the brand.

SHOP LIFTâ&#x20AC;&#x192; APP CREATION


WALGREENS BRAND BRAND RE-STAGING

America’s online pharmacy serving customers needs for prescriptions, health & wellness products, health information and photo services.

PROBLEM The Walgreens brand is visually unappealing. The products themselves have no shelf presence and blend in with competitors. There are inconsistencies in the branding and that makes the brand seem untrustworthy. SOLUTION To create a more trustworthy brand, it needs to become more visually appealing and consistant. To create a brand that stands out against competitors and communicates “quality” by promoting and advertising the brand.

BAILEY DARWIN  BAILEY DARWIN  DESIGN DESIGN PORTFOLIO PORTFOLIO


“I trust the Walgreens brand just as much as I trust any name brand.”

BRAND MISSION To be America’s most loved pharmacy-led health, wellbeing and beauty retailer.

CORE VALUES Honesty, trust, integrity, quality, caring, compassionate, driven, community committment and presence.

CONVENIENCE SHOPPER Men and women who live in close proximity to a Walgreen’s store. Men and women who make frequent stops to pick up small needs from the store. Want a store that they can make one stop at to get multiple needs, motivated by convenience.

THE PILL POPPER Men and women who make frequent stops to the pharmacy and are motivated by rewards. Want a store that they can trust to have all the medications that they may need at any time.

WALGREENS BRAND  BRAND RE-STAGING


SEARCHING CONFIDENT

ENTERING

SERVICE

CHECKOUT

LEAVING

WELCOMED BY STAFF

TRIES PRODUCT

FINDS STORE CLOSE

FINDS CORRECT SECTION

ENTERS STORE

SEARCHING FOR STORE LOCATION

DRIVES HOME

SEARCHES FOR PRODUCT PAY FOR PRODUCTS

DRIVES TO STORE MAKING DECISION

CONFUSED

BAILEY DARWIN  DESIGN PORTFOLIO

FAREWELL LEAVES FROM STAFF STORE

JOURNEY MAP This map shows a user’s experience when entering a Walgreen’s store. During their experience of entering the store and exiting the store, the most difficult part is choosing their product.


COLOR SPECIFICATIONS

10, 153, 152 81, 20, 43, 1 #0A9998

212, 3, 42 10, 100, 94, 2 #D4032A

67, 179, 219 65, 11, 6, 0 #43B3DB

27, 82, 143 96, 75, 16, 3 #1B528F

at the corner of HAPPY & HEALTHY 111, 161, 100 61, 18, 77, 2 #6FA164

230, 127, 59 6, 61, 88, 0 #E67F3B

243, 186, 65 4, 28, 86, 0 #F3BA41

185, 196, 78 32, 10, 87, 0 #B9C44E

206, 100, 126 17, 74, 34, 0 #CE647E

155, 77, 126 42, 82, 25, 3 #9B4D7E

102, 102, 102 60, 51, 51, 20 #666666

255, 255, 255 0, 0, 0, 0 #FFFFFF

Seasonal

Medicines & Treatments

Medical Supplies & Equipment

Vitamins & Supplements

Sexual Wellness

Grocery

Personal Care

Baby, Kids, & Toys

Household

Beauty

SHREE DEVANAGARI

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz GOTHAM NARROW

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

WALGREENS BRANDâ&#x20AC;&#x192; BRAND RE-STAGING


ATTRACTION OUTDOOR ADVERTISEMENT This signage is used to attract and draw users to the store. This signage will advertise the brand and give potential customers a brief glimpse at what the brand is all about.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


STAFF SHIRT Customers will be able to easily identify the staff because they will all be wearing this t-shirt with the store branding on it.

ENTRY PRODUCTS These products will stand out against competitors and be easily identified by their Walgreens branding. Each category willl be differentiated by color.

WALGREENS BRANDâ&#x20AC;&#x192; BRAND RE-STAGING


PACKAGING The new branding and packaging of the Walgreens brand stands out against competitors and will catch the eye of the customers.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


EXIT GROCERY BAG This bag will be something for the customers to take their goods away in. It will allow them to continue the Walgreens experience once they leave the store.

BALANCE REWARD CARD This card is an incentive for the customers to come back to the store and gain rewards.

WALGREENS PROJECT NAME  BRAND  PROJECT BRAND DESCRIPTION RE-STAGING


WEB Walgreen’s customers can explore a new web interface that allows them to order products, refill prescriptions, use photo services, and much more.

BAILEY DARWIN  DESIGN PORTFOLIO


EXTENSION MOBILE Mobile interfaces allow the user to complete tasks on the go, when they are unable to be at a desktop. This is more convenient for the user.

WALGREENS PROJECT NAME  BRAND  PROJECT BRAND DESCRIPTION RE-STAGING


DSGN EVENTS EVENT PLANNING & BRANDING

Ferris State University’s Graphic Design program holds an annual portfolio event for its senior students. This event is an occasion for hundreds of design professionals to review student work and provide quality feedback. Students benefit in discussing their work and having open conversations about their work.

PROBLEM Originally, the portfolio review was intended to be an event for students to receive professional critique, allowing them to improve their portfolios before setting out into the industry to find a job. Instead, the review has become a place for industry professionals competitively searching for new talent to hire. SOLUTION Introduce a second event. The first event is a professional critique with an exclusive guest list of seasoned industry professionals. The second event is a more open event open to professionals, alumni, family, and prospective students as a celebration of the students’ work and visibility for Ferris’ Graphic Design program.

BAILEY DARWIN  DESIGN PORTFOLIO


KEY MESSAGES Bring visibility to the graphic design program at Ferris. TONE & MANNER Professional & creative, enthusiastic, humble, accomodating. CORE VALUES Trustworthy, dependable, natural, approachable, confident.

“My goal would be to help students with feedback on work, & create connections with other designers.”

THE CRITIQUE BRAND VISION A professional event where industry professionals can critique the work of Ferris students to prepare them for their portfolio review in the following weeks, as well as the real world.

VALUE PROPOSITION Gives the DSGN program feedback on the direction of the program as well as student critique to prepare students for the Senior Portfolio review and graduation.

DESIGN PROFESSIONAL Looking to give students advice, guidance, and feedback. Motivated by knowing that their feedback will benefit them in the future.

DSGN EVENTS  EVENT PLANNING & BRANDING


KEY MESSAGES Bring visibility to the graphic design program at Ferris. TONE & MANNER Professional & creative, enthusiastic, humble, accomodating. CORE VALUES Trustworthy, dependable, natural, approachable, confident.

DESIGN PROFESSIONAL Looking to give students advice, guidance, and feedback. They hope to find talented, creative students with high quality, well thought out work that aligns design with business. Motivated by finding designers to hire.

ALUMNI Looking to meet student designers, create connections with design professionals, and give back to the program. Motivated to learn more about the new trends, talent, and growth of the design students and the graphic design program at Ferris State University.

PROSPECTIVE STUDENTS Looking to learn more about graphic design, the benefits, outcomes, and experience of the Graphic Design Program at Ferris State. Motivated to learn more about the classes, competitiveness of the program, and see what their potential future may look like.

FAMILY & FRIENDS Looking to see what the student designers have been working on during their time in the Graphic Design Program. Motivated by the students completion of the program and their successes.

PORTFOLIO REVIEW BRAND VISION A professional, design-oriented event that celebrates the creativity and capabilities of the senior class of 2017 and Ferris Stateâ&#x20AC;&#x2122;s design program.

VALUE PROPOSITION A professional, design-oriented event that gives students the chance to receive professional critiques on their portfolios. Prospective students will get a chance to interact with students and faculty, which will hopefully increase program interest. Alumni will be able to mingle with current students, faculty, and peers, to see how the program has progressed since their graduation. To celebrate the creativity and capabilities of the senior class of 2017 with friends and family of the graduating class.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


COLOR SPECIFICATIONS

234, 174, 30 6, 32, 100, 1 #EAAD1E

77, 152, 172 70, 27, 27, 0 #4D98AC

187, 187, 47 29, 14, 100, 2 #BBBA2F

127, 35, 38 31, 93, 84, 36 #7F2326

0, 0, 0 100, 100, 100, 100 #000000 45%

234, 174, 30 6, 32, 100, 1 #EAAD1E 40%

77, 152, 172 70, 27, 27, 0 #4D98AC 40%

187, 187, 47 29, 14, 100, 2 #BBBA2F 40%

127, 35, 38 31, 93, 84, 36 #7F2326 40%

228, 156, 117 9, 44, 56, 0 #E39B74 2%

BUSHCRAFT

abcdefghijklmn opqrstuvwxyz

MAP BACKGROUND This hand drawn map is of Grand Rapids and will be used on most of the touchpoints for The Critique. This map is used to differentiate the two events, but is hand drawn so that it ties together with the other event in Big Rapids. This map reflects our concept.

ICONS These icons make up the “packing list” of the Graphic Design Program at Ferris State University. These are used at both events but are the focus for the Portfolio Review event in Big Rapids to differentiate the two events while also connecting to it by being hand drawn. These icons reflect our concept in a different way then the map does.

UNIVERS

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

DSGN EVENTS  EVENT PLANNING & BRANDING


SOCIAL MEDIA Social media is used to attract users and help gain attention for the event. Since The Critique is an exclusive event, nothing about the event will be posted on here however, information about the Portfolio Review will be on social media. Leading up to the event, individual students will be featured to allow the guests to learn more about them so they will look forward to the event.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


PORTFOLIO REViEW PORTFOLIO REVIEW PORTFOLIO REViEW

You're SAVE THE

INVITED DATE reminder friendly

to our portfolio review! for portfolio review! We want you to come up and see our neck of the woods! Browse student work, scout out potential hires, and mingle at our University Center.

thursday thursday, APRIL 27APRIL TH 27TH 1-3pm: Portfolio reviewand Mingling University center, big rapids

portfolio review is Thursday, april 27

We're moving north to bigbigrapids Visit our site below for details: rapids, mi Watch your inbox in early spring. graphicdesign.ferris.edu/review Visit our site below for details: graphicdesign.ferris.edu/review

ATTRACTION SAVE THE DATE, INVITE, & REMINDER To be sure the guests are well aware of the event, they will receive an email save the date, invitation, and reminder prior to the Portfolio Review event. The guests of The Critique will receive an email invitation & reminder as well as a physical invitation.

DSGN EVENTSâ&#x20AC;&#x192; EVENT PLANNING & BRANDING


PHYSICAL INVITATION The Critique is a more exclusive, intimate event so it made sense to give the guests a personalized physical invite. Personalization makes people feel good and in turn more inclined to attend the event.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


WEB Both of the events have responsive websites. Because The Critique needs to be capped at 20 people, it will include an RSVP. A link to the website will be given to the guests via email and on the physical invitation. This site is very minimal and does not include student portfolio links becasue we want the critique to be as unbias as possible.

DSGN EVENTSâ&#x20AC;&#x192; EVENT PLANNING & BRANDING


ENTRY JUNIIOR SHIRTS Upon entering the event, the guests will see the juniors wearing shirts correlating to the job they are working. The more interactions the guests have with the branding of the event, the more memorable it will be.

SIGNAGE Directional signage will be used at both events. A welcoming banner and sign in sheet will be used at the Portfolio Review as well as restroom and refreshment signage. The restroom and refreshment signage will also be used at The Critique.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO

FEEDBACK Feedback for the Portfolio Review will be done using a small piece of paper that the juniors will collect. The Critique feedback will be captured multiple ways. iPads will be used to capture information that guests feel more comfortable leaving anonymously. The field observations notebook that is personalized for each guest will be used for the guests to fill out as they meet with students.

LAPTOP STICKERS At both events, the laptop stickers will be used to inform and give direction to the guests about who and where each student is.


NAME TAG The guests of The Critique will receive a lanyard that includes not only a nametag, but a personalized schedule for their time at the event, a drink ticket, and a field observations book. Rather than handing them four different things, it was combined to be more convenient for them. Nametags for the Portfolio Review will be stickers that the guests will write their names on.

DSGN EVENTSâ&#x20AC;&#x192; EVENT PLANNING & BRANDING


WINDOW CLINGS These are used so that the guests have another interaction with the brand. These will be reused at both events to save money.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


EXIT TAKE AWAYS To continue the user’s experience, as the event comes to a close, the guests of The Critique will takeaway notebooks and pencils. T-shirts with the event branding will go with the prospective students at the Portfolio Review.

DSGN EVENTS  EVENT PLANNING & BRANDING


EXTENSION

PORTFOLIO REViEW

THANK YOU NOTES, SORRY WE MISS YOU Following the events all of the guests will receive a thank you note and an email will be sent to those who were unable to attend. The thank you note for The Critique will be handwritten and personalized to each recepient.

THank you! We hope you enjoyed senior portfolio

review! Check out our website for event photos, student portfolios, & to give us feedback: graphicdesign.ferris.edu/review

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


BUSINESS CARD Following both events, the seniors will be able to exchange information with the guests to extend their relationship and stay connected.

DSGN PROJECT EVENTS  NAME  EVENT PROJECT PLANNINGDESCRIPTION & BRANDING


JOURNAL OF CRITICAL INCIDENTS UX & WEB DEVELOPMENT

Journal of Critical Incidents (JCI) is an online journal that focuses on brief incidents that tell about a real situation in a real organization. Each critical incident tells a story about an event, an experience, a blunder, or a success. The incident provides only limited historical detail or how the situation developed. Rather, it focuses on a real time snapshot that stimulates student use of their knowledge to arrive at a course of action or analysis.

BAILEY DARWINâ&#x20AC;&#x192; BAILEY DARWINâ&#x20AC;&#x192; DESIGN DESIGN PORTFOLIO PORTFOLIO

PROBLEM The appearance of the website is making users question if it is a legitimate and trustworthy site. The process of submitting an article is not currently done through the site and there is no effective method of keeping track of submissions to make sure they all get done. SOLUTION To provide a professional yet welcoming, website that offers clarity and efficiency. To create a one-stop website that notifies and reminders users of deadlines.


BRAND CORE VALUES Reliable, sophisticated, efficient, professional, organized

EDITOR Men and women who are organized and have great time management and leadership skills. Looking for a quick, smooth interface that allows for an efficient experience. Wants notifications to help remind them of tasks.

AUTHOR/REVIEWER Men and women who are passionate about writing and business. Looking for an efficient interface that allows them to complete all of their tasks while logged in as a single user. Motivated by tasks and to-do lists.

GUEST Men and women who are eager to learn and use the site to access articles. Looking for an interface that will allow them to download articles and read on the go. Motivated by convenience.

JOURNAL OF CRITICAL INCIDENTSâ&#x20AC;&#x192; UX & WEB DEVELOPMENT


2. SIGN UP/LOGIN

1. HOME

3. Sign Up

6. Search

4. Confirmation

7. Filtered Search

8. ARCHIVE

9. Inside Journal

10. 10.Article ArticlePreview Preview 10. Article Preview

5. Login Help 11. LOGGED IN HOME

EDITOR 13. User Management 14. Edit Account 15. Submitted Articles 16. Approved Articles 17. Article Preview 18. Publish Alert 19. Select Reviewer 20. Journal to be Published 21. Preview Journal 22. Arrange Journal 23. Publish Journal 24. Select Announcement 25. Edit Announcement 26. Delete Announcement 27. New Announcement

28. 29. 30. 31. 32. 33. 34.

AUTHOR Article Preview Update Submitted Upload Success New Submission Submission Success Article History

35. 36. 37. 38. 39. 40.

12. LOGGED IN PROFILE

REVIEWER Article Preview Upload Comments Submit Comments Upload Success Article History

LOGGED IN USER has access to every page except blue

EDITOR editor has access to all pages and has exclusive access to blue

SITEMAP Creating a sitemap helps plan out the site architecture and determine which users can see what content and how.

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO


1

EDITOR ASSIGNING REVIEWER These pages are the most exclusive of the website. The editor is the only user that is able to assign reviewers to an article and this shows the path (s) the user must take to do so.

2 3

JOURNAL OF CRITICAL INCIDENTSâ&#x20AC;&#x192; UX & WEB DEVELOPMENT


1

3

AUTHOR/REVIEWER VIEWING ARTICLE HISTORY These screens show the process of submitting a new article as well as viewing past submissions. The last screen shows the history and status of a specific article. This feature will allow the author to know where their article is at in regards to being published.

2

4 Journal of Critical Incidents

HOME

LOG IN

ARCHIVE

AUTHOR

REVIEWER SEARCH

NEW +

MY SUBMISSIONS HEALTHCARE WEBSITE FAILURE

BUTTERCUP FARM

DATSUN RETURNS: REVIVING A BRAND

Status: Second Revision

Status: Published

THE ENDS JUSTIFY THE MAY 29, 2016 Author uploaded revised article MEANS

EASTMAN KODAK

WHAT ABOUT THE COOKS?

APRIL 23, 2016 Status: Published Comments sent back to author

Status: Pending Approval

Status: Not Approved

PEELING THE CULTURAL JANUARY 10, 2016 ONION Article approved

TAKING THE IRE OUT OF AN IRATE CUSTOMER

RETURN FRAUD

Status: Second Revision

Status: Pending Approval

Status: Not Approved

ARTICLE HISTORY Status: Pending Approval JULY 2, 2016 Comments sent back to author.

-

FEBRUARY 27, 2016 Article assigned to reviewer

CONTACT | SITEMAP | JCI WEBSITE

BAILEY DARWINâ&#x20AC;&#x192; DESIGN PORTFOLIO

SIGN UP


2 1

3

GUEST OPENING ARTICLE These pages are available to all users of the website. This path is for a guest who is trying to open a journal or specific article and possibly download them. They will have multiple ways to access the journals and specific articles based on their actions.

JOURNAL OF CRITICAL PROJECT INCIDENTS  NAME  UXPROJECT & WEB DEVELOPMENT DESCRIPTION


EMAIL REMINDER To help the users meet deadlines, a reminder email is sent to them a few weeks prior to the deadline so that all tasks are being met and the journal can be published on time. This email includes a link to directly add the reminder to the user’s calendar on their phone.

BAILEY DARWIN  DESIGN PORTFOLIO


PATTERN LIBRARY The pattern library was created to build consistency throughout the website. The library also helps the creation of the website be more efficient.

NOTO SANS

TEXT

HEADER 1 HEADER 1 HEADER 2 HEADER 2 HEADER 3 HEADER 3

Byline Normal italic, 10 pt., 50% opacity. Use: published date for articles.

TAB TEXT

Bold, 12 pt. Use: announcement dates.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Narrow - Noto Sans (Google Fonts) - font-family: ‘Noto Sans’, sans-serif;

Bold, 12 pt., Use: leads to another page.

Font-weight 400, 15 pt., text decoration: none Use: Top navigation, sidebar and sub navigation (white text on navy and teal)

Body Copy 1

Body Copy 2 Normal, 12 pt. Use: body copy of articles, descriptions. Bold, 32 pt. Use: site description.

Bold, 36 pt. Use: article titles in archive, announcement titles.

TEXT LINK 1 TEXT LINK 2

NOV 25, 2015 NOV 25, 2015

COLOR SPECIFICATIONS

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FOOTER TEXT

59, 78, 88 78, 59, 50, 32 #3B4E58

109, 203, 206 53, 0, 22, 0 #6CCACD

2, 170, 173 77, 10, 35, 0 #01A9AD

232, 231, 229 8, 6, 7, 0 #E7E6E5

255, 255, 254 0, 0, 0, 0 #FFFEFE

255, 191, 45 0, 27, 91, 0 #FFBF2C

242, 240, 240 4, 3, 3, 0 #F1F0EF

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Journal of Critical Incidents

POST Blue action: Neutral Yellow action: Move forward

JOURNAL OF CRITICAL PROJECT INCIDENTS  NAME  UXPROJECT & WEB DEVELOPMENT DESCRIPTION


BAILEY DARWIN

Bailey Darwin Graphic Design Portfolio  
Bailey Darwin Graphic Design Portfolio  
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