Section Two Media Recommendation
Television
Magazines
Sunday Magazines
Online
Promotional Event
Note: We chose to forgo radio in favor of a promotional event. We believe in being innovative and creative, while also inspiring conversation. The promotional event is better suited for promoting these values and building interest in the Yoplait brand.
Overall Recommendation: Effective Frequency Approach
We would like to advertise year-round in order to be reaching Yoplait consumers as much and as frequently as possible.
We do not believe that the Recency Approach would be effective for the Yoplait brand, as we think we should be trying to reach consumers all the time, not just right before they are making a purchase decision.
By utilizing an Effective Frequency Approach, we are able to show how Yoplait is always there for their consumers and chooses to maintain a connection with them at all times, not just when a purchasing decision is involved.
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