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bahaTIMES JUNE 2011

The Journal of the British Association of Hospitality Accountants

Revenue Management Programme funding secured BAHA is delighted to announce that the funding is now in place to enable the Association to work with Oxford Brookes University to develop a revenue management programme. This will be an 18 month blended learning programme for managers working in the hospitality industry. Funding has been gained from the Savoy Educational Trust and the Workforce Development Fund, a HEFCE initiative. Combined with contributions from key industry organisations, this should result in an innovative but rigorous programme to meet the needs of managers in the future in this dynamic and exciting discipline. For more information contact Debra Adams, Head of BAHA Education Services.

Hospitality & Leisure

SEE INSIDE THIS EDITION FOR ARTICLES ON: ● ●

Financial Accounting issues arising from the PKF Update seminar for members London Hotels rate performance for April 2011 onth m s i Hotel Technology and Social Media h wt Tiger

In this issue: 4 Membership news 5 BAHA Member wins Acorn Award 6 Financial Management Technical Update 8 Social Media – Tips to get them at ‘Hello’

– ne Rate PLUS tatistics from el S Chann

9 Book of the month 10 Considerate Hotelier Awards 12 BAHA Education Programmes 14 Do’s and Don’ts of Hotel Technology – Part 1

16 HOTATS Chain Hotels Review April 2011 19 Rate Tiger Channel Statistics 20 Forthcoming Events

Servicing your needs bahaTIMES sponsored by:

We provide sale, acquisition, valuation, rating, property and building advice.


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Rolling '10

The twelve months to April 2011

The UK Chain Hotels sample is composed of 519 hotels with an average hotel size of 184 bedrooms. The hotels profiled in this report are drawn from the HotStats database and reflect the portfolios and distribution of the hotel chains that we survey and which operate primarily in the three and four-star sectors. Please note: The data samples are reviewed and rebased each year to reflect the changes in the HotStats survey base. As a result, performance ratios published last year may differ from those contained within this report. TRI Hospitality Consulting provides a wide range of services to clients in the hotel sector. It has offices in London, Dubai and Madrid. Contact: Mark Dickens, Managing Director HotStats 0207 892 2207 mark.dickens@hotstats.com

Editors Notes:

Apr '10







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The month of April 2011

UK Chain Hotels - Performance report Currency: ÂŁ Sterling

HotStats Briefing Data













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Vital V itaal S Stats tats – C Channel hannel Management Management & Price Price Shopping Shopping D Data ata 2011 – Q Q11*

The number The num ber o rate and and availability a v a ila b ility u pdates performed performed each each year year across a c ro s s o nline travel tra v e l w ebsites is is increasing in c r e a s in g off rate updates online websites ex ponentially. In In jjust ust three three years years the the number numbe er of rates, rates, rrooms ooms and iinventory nventory updated u p d a te d a cross the the channel channel exponentially. across ma nagement n etwork has has iincreased ncreased ffive-fold. ive-fo f ld . management network Year Ye ar / Q Q1 1 2009 2010 2011

Number of Number of Channel C annel Updates Ch Updates P Per er Month Mo n th 9,132,888 9, 132,888 8 25,277,410 25, 277,410 0 45,918,755 45, 918,755

Number Nu mber of of updates u p d a te s p performed erformed by by individual individual p properties roperties each m month o n th City Ci ty Average Av erage Channel Channel u updates p d a te s Birmingham Bi r m in g h a m Cardiff Ca r d iff Edinburgh Ed in b u r g h London Manchester Ma n c h e s te r

7,878 7,878 8 2,201 2, 201 1 7,347 7, 347 7 11,045 11, 045 5 6,626 6, 626 6

Hotels update Hotels update an an a average verage of of 9 we websites bsites with with n new ew rrates a te s a and nd a availability v a ila b ility o on n a daily daily basis. basis. This This number num ber h has as in creased ffrom rom 7 in 2007 2007 with with tthe he number number expected expected tto o ccontinue ontinue rrising ising sslowly lowly iin n th e ccoming oming yyears. e a rs . increased the City City Birmingham Bi r m in g h a m Cardiff Ca r d iff Dublin Du b lin Edinburgh Ed in b u r g h London Manchester Ma n c h e s te r

Average Av erage number num ber o off websites w e b s ite s

11 1 8 13 3 9 13 3 12 2

Independent properties, IIndependent properties, h hotel ote t l groups, g ro u p s , o online nline travel t avel ssellers tr e lle r s a and nd corporate corporate t b buyers u y e rs a are re u using sing rroom oom rrate ate t sshopping hoppiing to to gauge pr oduct competitiveness compettitiveness ac ross numerous numerous us sales sales channels. channels. The The num umber of shops shops performed perrformed d has increased increased product across number 400% in in the the llast ast tthree hree yyears. ears. P ricing dat a ccan an help h p tto hel om ake sure sure your your hot otel and pr oduct iis s positioned positioned o to iits ts most most Pricing data make hotel product to opt imum ac hievable profit prrofit va lu e . optimum achievable value. Year Ye ar / Q Q1 1 2009 2010 2011 City Ci ty London Berlin Be r lin Dublin Du b lin

Price Pr ic e s shops hops p performed erformed by hot hotels e ls per m per month onth ((exc. exc. central central reporting) reporting) 2,165,252 2, 165,252 2 7,674,921 7, 674,921 1 8,890,214 8, ,890,,214 4 Average rates Average ra te s p per er month month ((March M a rc h 2011) £123.49 £123. 49 E114.64 E1 1 4 .6 4 E98.73 E9 8 .7 3

Notes: Notes: RateTiger, Ra teTiger, a di division vision of o eR eRevMax, evMax, has become become tthe he iindustry’s ndustry’s benchmark benchmark for for rate rate sshopping; hopping; rrevenue evenue ue m management anagement and online online distribution, distribution,, with with tthe he core core objective objective to to help help tthe he hospitality hospitality industry indus dustry better better maximize maximize rrevenue evvenue by using using ‘‘next ‘n ext g eneratio i n’ innovative i novativ in i ee -produc d ts. RateTiger R teTiger enables Ra enabl bles hoteliers h telliers to hot to ssave ave time time and dm akke money money ey by b pr oviding generation’ e-products. make providing eas flexible cconnections onnec ections tto o over over 700 di stribut b ion outlets outlets and the the 4 GDS. GDS. H oteliers ccan an eas ily update update m ultiple easyy and flexible distribution Hoteliers easily multiple di stribution channels channels and a ttravel ravel portals, portals, report report o n bookings, bookings, calculate calculate rrates, ates, a nd gat her rate rate dat a to to benc hmark distribution on and gather data benchmark c ompetitors. competitors. RateTiger, by RateTiger, by eRevMax, eR evM ax, a achieved chieved tthe he E European u ro p e a n S Seal eal of of e-Excellence e-Excellence ffor or the the marketing marketing of of iinnovation n n o v a tio n 2009, 2010 2 &2 2011 011 *data *d ata gathered gathered from from RateTiger’s RateTiger’s cchannel hannel management management database database iiss a ssnapshot napshot o off a activity ctivity from from over over 6,000 6,000 hot hotels els

For more information please contact uk@ratetiger.com or call + 44 (0) 207422 7528 page 19

bahaTIMES


FORTHCOMING EVENTS AT A GLANCE July 14

BAHA Quiz Night Prince of Wales, Drury Lane, London

Sept 16

BAHA Revenue Management Event

Sept 19

Launch of HOSPA

Nov 24

HOSPA Conference and IT Exhibition at the Sofitel T5 Heathrow

Dec 15

HOSPA Annual Awards Lunch

The BAHA Meetings Programme is sponsored by Fourth Hospitality a leading supplier of on-demand business intelligence solutions for the Hospitality industry

PATRONS & PARTNERS Gold sponsors include:

EasyRMS

Agilysys

Eproductive

Best Western Hotels

FM Recruitment

Fourth Hospitality

Kerry Robert Associates

Global Blue

Keystep

IDeaS – A SAS Company

Micros-Fidelio

KPMG

Orthus

Aston Scott

PAR Springer-Miller

Atos Origin – formerly Shere

PKF

BDO

PricewaterhouseCoopers

CHESS Partnership

Rate Tiger

CMS Hospitality

Rieo Communications

CTB Accounts

Rubicon

Cowgill Holloway

Softbrands, an Infor Affiliate

STR Global Symon - Digital Signage The Ritz Hotel, London TopSource Touchstone NAV TRI Hospitality Consulting Venners Xn Hotel Systems Ltd Zen Consulting

Patrons are valued members of the British Association of Hospitality Accountants, providing the Association and its members with a wide range of services and technical advice. Visit www.baha-uk.org/sponsorsandpatrons.asp to view links to all our patrons.

baha

BRITISH ASSOCIATION of HOSPITALITY ACCOUNTANTS

The British Association of Hospitality Accountants BAHA Administration Office, Suite 6, Merley House Business Centre, Merley House Lane, Wimborne, Dorset BH21 3AA. Telephone +44 (0)1202 889430 Fax +44 (0)1202 887967 Email: admin@baha-uk.org www.baha.co.uk

Printed on recycled paper

BAHA Times - June 2011  

The British Association of Hospitality Accountants Monthly Journal - June 2011 Edition

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