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E- nsights

Monthly e-Newsletter by the Business Administration and Economics Department

DECEMBER 2011 - JANUARY 2012—ISSUE 26

INSIDE THIS ISSUE: 2

Editorial

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CITY Academics at the University of Sheffield 6th Annual Learning and Teaching Conference

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CITY Academics as Guest Editors of the International Journal of Innovation and Regional Development

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Mr. Liassidis Reviews New Textbook on Strategic Management

MORE on page 2

EDITORIAL Good Luck in Your Exams! The examination period started a week ago. The following quote, which is a slightly altered version of the original, matches the situation: “My nights are going sleepless, my days are going useless. So I asked my lecturers: “Is this love?” Lecturers replied: “No dear, exams are near.”

MORE on page 3

LATEST NEWS

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Business Seminar Series

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Global Village Director Visits CITY

CITY Academics at the University of Sheffield 6th Annual Learning and Teaching Conference

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Skill Building Seminars

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Guest Lecture on a Brochure’s Life

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Guest Lecture on Public Relations Strategies and Corporate Social Responsibility

Congratulations to CITY academics, who successfully participated in the University of Sheffield's 6th Annual Learning and Teaching Conference held on Monday, 9 January 2012. This year’s theme was "Teaching Differently: New Programmes, New Delivery".

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Company Visit to the MET Hotel

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CITY Finance Group

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Follow Us on Facebook!

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CITY Marketing Club (CMC) News

Prof. Kefalas, Vice-Principal, Teaching and Learning, participated in the welcome and opening plenary of the conference.

MORE on page 4

LATEST NEWS CITY Academics as Guest Editors Congratulations to CITY Academics, who contributed as guest editors to the special issue of the International Journal of Innovation and Regional Development, focusing on the topic of “Developing a Taxonomy of Innovation and Regional Development: the 5-E’s”.

LATEST NEWS

MORE on page 7

Mr. Liassidis Reviews New Textbook on Strategic Management Mr. Chris Liassidis, Academic Director of Postgraduate Studies, Senior Lecturer, BAED, was asked to review the recently published textbook, titled “Strategic Management: The Challenge of Creating Value”.

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Editorial

Good Luck in Your Exams! The examination period started a week ago. The following quote, which is a slightly altered version of the original, matches the situation: “My nights are going sleepless, my days are going useless. So I asked my lecturers: “Is this love?” Lecturers replied: “No dear, exams are near.” Useful instructions have already been given to all students in the revision week, as follows. Make sure you: ∗ Revise the material for your units ∗ Come on time ∗ Bring with you the necessary equipment (i.e. pens, calculators, ID) ∗ Spend at least 5-10 minutes to read the questions and the instructions ∗ Underline the key words. Make sure you understand what the question asks ∗ Organise your time ∗ Don’t try to ‘play around’…you know the consequences On behalf of your lecturers and the administration, we wish you ALL GOOD LUCK! Mrs. Aggeliki Papakonstantinou Academic Director of Undergraduate Studies Lecturer

The exam period has just begun. This is the time when YOU have to prove, first to yourselves and then to the university, that you have mastered the units you followed throughout the fall semester. Please use this time as effectively and productively as possible. Organise your revision, stay focused away from destructions, and be confident. On behalf of your lecturers and administration staff, I would like to wish all of you good luck! Mr. Chris Liassidis Academic Director of Postgraduate Studies Senior Lecturer

Newsletter Identity: Published monthly by the Business Administration and Economics Department, CITY College. Editor: Aimi Papanastasiou Contributors: Chris Liassidis, Fotios Missopoulos, Dimitrios Nikolaidis, Aggeliki Papakonstantinou

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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CITY Academics at the University of Sheffield 6th Annual Learning and Teaching Conference Congratulations to CITY academics, who successfully participated in the University of Sheffield's 6th Annual Learning and Teaching Conference held on Monday, 9 January 2012. This year’s theme was "Teaching Differently: New Programmes, New Delivery". Prof. Kefalas, Vice-Principal, Teaching and Learning, participated in the welcome and opening plenary of the conference, which focused on the topic “Reaching the Parts other Delivery Cannot: Alternatives to Campus-Based Face-to-Face Education”. Dr. Dimopoulos, Lecturer, Computer Science Department, delivered a presentation on “Skill Integration for Students through in-Class Feedback and Continuous Assessment”. Dr. Nikolaidis, Head of the Business Administration and Economics Department, Senior Lecturer, presented the topic “Speaking Metaphorically: Increasing Student Engagement through Creative Assessment” Mrs. Papakonstantinou, Academic Director of Undergraduate Studies, Lecturer, BAED, discussed the use of “Mock Job Interviews for Employability”. The University of Sheffield Learning and Teaching conference is a space to discuss good learning and teaching practice. This year, an exciting variety of sessions were held, with 90 colleagues presenting practical teaching workshops. The conference also featured panels on teaching approaches and plenaries where senior academics discussed how strategy has been developed to deliver an improved student experience. Many lively discussions, worthwhile concepts and possible ideas were noted, which can be adapted into each individual’s teaching style and feedback form.

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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CITY Academics as Guest Editors of the International Journal of Innovation and Regional Development Congratulations to CITY Academics, who contributed as guest editors to the special issue of the International Journal of Innovation and Regional Development, focusing on the topic of “Developing a Taxonomy of Innovation and Regional Development: the 5-E’s”. Dr. Szamosi, Senior Lecturer, BAED; Mr. Kehaghias, Senior Lecturer, BAED; and Mr. Hatziapostolou, Senior Lecturer, Computer Science Department, were the three guest editors. The objective of the International Journal of Innovation and Regional Development is to establish an effective channel of communication between policy makers, government agencies, academic and research institutions and persons concerned with latest research, scientific development and practice on innovation and regional development. Studies on new performance indices, benchmarking innovation activities, knowledge transfer and infusion, innovativeness of SMEs, bio-technology adoption, e-technology diffusion, new product development, supply network collaboration, joint ventures, and also problems such as fragmentation and integration of industrial clusters, form part of the journal.

Mr. Liassidis Reviews New Textbook on Strategic Management Mr. Chris Liassidis, Academic Director of Postgraduate Studies, Senior Lecturer, BAED, was asked to review the recently published textbook, titled “Strategic Management: The Challenge of Creating Value”. In his review, Mr. Liassidis says: “With a plethora of current examples, ranging from rock bands to multinational corporations from all sectors, this textbook ties theory and international practice together exceptionally well. This is a mustread core text for students and academics involved in strategy formulation and strategic management.”

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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Business Seminar Series One more seminar was successfully delivered on 8 December 2011 in the framework of the Business Seminar Series. The seminar, entitled “Designing Effective Sponshorship Plans”, was delivered in English by Dr. Kostas Alexandris, Lecturer, Aristotle University of Thessaloniki. Investments in sponsorship activity have increased steadily over the last two decades, worldwide. Global sponsorship expenditures reached $44 billion in 2009; this figure is notable because expenditures increased 2.1% from 2008, even during difficult economic times. In Europe, it was estimated that $12.2 billion were invested in sponsorship contracts in 2010. The increased expenditures relate to the effectiveness of sponsorship as a marketing communication tool. The design of a good sponsorship proposal is a key issue for an effective sponsorship program. The main principles of designing a sponsorship plan were presented in this seminar. More seminars have been scheduled to take place in the following months. For more information, please e-mail etsimiga@city.academic.gr or call 2310 536544/528450.

Global Village Director Visits CITY On Monday 23 January 2012, Mr. Brandt, Director of the Global Village for Future Leaders of Business and Industry®, delivered an insightful presentation on this pioneering project to CITY Academic staff and students. Mr. Brandt clearly expressed his willingness to cooperate with the CITY community on any future projects. On behalf of CITY College, Dr. Nikolaidis, Head of BAED, stated that: “Cooperating with an academic institution of such a velocity will only bring mutual benefits for our students.” The Global Village for Future Leaders of Business and Industry is an applied leadership, management and cross-cultural training programme. It is designed for experienced young professionals and advanced students who share the dream of building a leadership career in business and industry, and who want to form an active and lasting global network.

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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Skill Building Seminars “Accounting Fundamentals” by Ms. Sfouri, Director of Teaching, Senior Lecturer, BAED. This seminar was delivered on Friday 2 December 2011 to MA in Marketing, Advertising & Public Relations students.

“Assignment and Report Writing” by Dr. Kapoulas, Lecturer, BAED. This seminar was delivered on Friday 2 December 2011 to all postgraduate students.

“Critical Thinking and Writing” by Dr. Kapoulas, Lecturer, BAED. This seminar was delivered on Friday 9 December 2011 to all postgraduate students.

Guest Lecture on a Brochure’s Life A guest lecture on the topic “A Brochure’s Life” was delivered by Mr. Christos Helmis, Creative Director, Colibri Branding and Design, on Thursday 8 December 2011. Mr. Helmis spoke about two types of brochures and explained the creative and production processes. The guest lecture was attended by 3rd level marketing track students, MA in Marketing, Advertising & Public Relations students, MSc in Leisure & Tourism Management students, and CITY Marketing Club members.

Guest Lecture on Public Relations Strategies and Corporate Social Responsibility On Sunday 11 December 2011, Mrs. Daniela Ilieva Koleva and Mrs. Silviya Nikolova, delivered a presentation on “Public Relations Strategies” and “Corporate Social Responsibility” to MA in Marketing, Advertising & Public Relations students at VUZF, Sofia, Bulgaria. The guest lecture took place in the context of the unit Public Relations Strategies.

Company Visit to the MET Hotel A company visit to the MET Hotel was organised for the HEAD’s list students of spring semester 2011 and a few more selected students. The visit, which took place on Wednesday 14 December 2011, started with an interesting presentation of the hotel’s various operations. The students were then offered a tour of the premises.

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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CITY Finance Group On Tuesday 13 December 2011, CITY Finance Group (CFG) held its first Information Session. The session attracted undergraduate and postgraduate students who are interested in banking, finance and stock markets. The group operated under the supervision of Dr. Nikolaidou. Senior Lecturer, BAED. Members of the CFG are offered the opportunity to take advantage of an interactive agenda, which includes a virtual online trading game, seminars with bankers and other professionals, and the CFG Blog www.cityfinancegroup.blogspot.com

Follow Us on Facebook! Via the official page of BAED on Facebook, current students, alumni, staff and many others have the opportunity to get informed about seminars and events, keep pace with all the latest developments taking place at the department, network with academics and business people, stay in touch with lectures and former classmates. Join our new page today and become part of our growing family! http://www.facebook.com/pages/Thessaloniki-Greece/Business-AdministrationEconomics-Department-City-College/154286704604186?ref=ts

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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CITY Marketing Club (CMC) News How can someone imagine Christmas without magic?! Most of us expect to see a miracle, while others just look for attention and care. This year, CMC has realized a dream… a dream of dozens of children with Down syndrome. After several months of hard work we finally made it!!! Yes, this was the greatest event that we have organized, thanks to our members, lecturers and CITY administrative staff. Everything started from an idea, hope and desire to make this world a little bit better place. First, a Christmas Bazaar was organised for collecting money to donate to the charity organisation called ‘Down Syndrome Hellas”. For several days, CMC members were selling cookies, cups and diaries at CITY premises trying to collect as much money as possible. CMC members also decorated a Christmas tree and invited students and staff to write their best and warmest wishes on a piece of paper and hang it on the tree. Thanks to the active involvement, we managed to do a significant donation and help the organisation improve the life of these children. After the bazaar was over, CMC visited the children with presents, live music and, of course, Santa Claus. Can you imagine a Christmas event without Santa? The atmosphere was really nice, with presents for everyone, happy people and smiling faces. The children were very excited when taking pictures with Santa, opening their presents and seeing that life can be beautiful. In the end, we were pleasantly surprised to hear the children singing for us, and we did the same singing ”We wish you a Merry Christmas.” Special cards signed by the children and flowers they had grown themselves were the best presents for all of us. When you pass by small flowers decorating CITY, be proud of yourself, as all this is thanks to you, dear students! To celebrate the success of our charity event, all students attended the party that took place in Via Sofou that also supported this beautiful idea by providing 10% of their profit for charity purposes. We appreciate all your efforts and we hope to organise even better events during in the years to come. Irina Mkrtchyan MA in Marketing, Advertising & Public Relations student

DECEMBER 2011 - JANUARY 2012—ISSUE 26

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e-nsights December 2011-January 2012