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E- nsights

Monthly e-Newsletter by the Business Administration and Economics Department

APRIL 2012—ISSUE 29

INSIDE THIS ISSUE: 2

Editorial

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Fostering Entrepreneurship

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Upcoming Events

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A Kaleidoscope of Studying

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Interviews, Interviews, Interviews

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Two More Publications by Dr. Nikolaidou

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HR Workshop Featured in National Newspaper

EDITORIAL

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AACSB Accreditation for BAED We are VERY pleased to announce that all the undergraduate and postgraduate degree programmes of the Business and Economics Department of the International Faculty of the University of Sheffield are now AACSB accredited!!! This accreditation standard signifies a new beginning for all of us in our continuing efforts to stay at the forefront of teaching and learning and to continue our significant contribution in shaping a better future for this region of Europe.

LATEST NEWS

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Mr. Missopoulos Interviewed by Romanian Press

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Dr. Szamosi’s Paper Receives Award

∗ Fostering Entrepreneurship: From the Public

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Well Done Petko!

∗ Employee Concept to Entrepreneurship

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Congratulations on your New Job Marinela

∗ Career Days 2012: Explore Directions, Follow your Path

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B2B Marketing Seminar by Mr. Liassidis

∗ Business Seminar Series

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Company Visit to the AngloAmerican School of Sofia

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Radio Interviews

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Games with Undergraduate Students in Sofia

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Importance of Research-Led Teaching

10 Interview with Mukhajo Khodzhibaeva 11 Charity Event by CSU and SUNRISE

Upcoming Events

∗ Hotel and Hospitality Management Conference

LATEST NEWS

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Importance of Research-Led Teaching Research suggests that students are more likely to perceive benefits related to academic research when institutions actively manage a balance or integration between research and teaching. Academic institutions that emphasise both research and teaching do more than merely combine characteristics that tend to be associated with either of these two orientations.

LATEST NEWS

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Yearbook 2012 11 D. Szamosi Delivers Seminar for CMC Members 12 Yearbook 2012

The Yearbook of CITY College, the most amazing project of CITY Marketing Club is here! We are excited to announce that the 2nd edition for the 2012 graduates is under production. You can now reserve your copy! The price of the Yearbook is only 15 Euros.

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Editorial AACSB Accreditation for Business Degrees Offered by the International Faculty We are VERY pleased to announce that all the undergraduate and postgraduate degree programmes of the Business Administration and Economics Department of the International Faculty of the University of Sheffield are now AACSB accredited!!! This accreditation standard signifies a new beginning for all of us in our continuing efforts to stay at the forefront of teaching and learning and to continue our significant contribution in shaping a better future for this region of Europe. The University of Sheffield International Faculty, CITY College is also accredited by the British Accreditation Council (BAC); recognized by the National Academic Recognition Information Centre (UK NARIC); the BA and MSc in Management programmes of BAED are accredited by the Chartered Management Institute (CMI); the Executive MBA and MSc in Management programmes are accredited by the Association of MBAs (AMBA), and the programmes offered by the Computer Science Department are accredited by the British Computer Society (BCS).

BAC Accreditation Visit BAC is an independent body, established in 1984 as the national accrediting body for private post-16 education in the UK. The primary objective of the Council's founding members was “to improve and enhance the standards of independent further and higher educational institutions.” BAC now accredits institutions in more than 10 countries around the world, including France, Germany, Greece, India, South Africa and Lebanon. It is an associate of the European Association for Quality Assurance (EAQA) and a member of the International Network for Quality Assurance Agencies in Higher Education (INQAAHE). After five years, BAC renewed its accreditation visit here at CITY College on the 2nd and 3rd of May 2012. The two auditors in charge had several meetings with the Administration Board of the College, the management teams of the College’s Academic Departments and Divisions, and student representatives. BAC’s last accreditation visit in 2007 was extremely successful, awarding the College top ratings in every category of the inspection.

Newsletter Identity: Published monthly by the Business Administration and Economics Department, CITY College. Editor: Aimi Papanastasiou Contributors: Alexandros Kapoulas, Chris Liassidis, Maria Matiaki, Fotis Missopoulos, Dimitrios Nikolaidis, Alexandros Psychogios, Violeta Sfouri, Leslie Szamosi, Tihomir Tihomirov, Eleni Tsimiga, CMC Club, SUNRISE Movement

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Upcoming Events Fostering Entrepreneurship: From the Public Employee Concept to Entrepreneurship A video projection has been coorganised by CITY College and the US Consulate of Thessaloniki to take place on Tuesday 8 May 2012, at 20:00-21:15, at the Auditorium “Rodoula Kehaghia”. The video projection will be about master entrepreneur, Blake Mycoskie, who has created a shoe company that gives a pair away for every shoe sold. TOMS Shoes is a global brand, having donated more than 115,000 pairs of shoes to children in need. During the event, the HEAD’s List certificates will be awarded to all CITY College students who have demonstrated outstanding performance in autumn semester 2011.

Career Days 2012: Explore Directions, Follow your Path Our goal at the Career Planning Department is to enhance the career development of our students by helping them develop planning skills and abilities and by facilitating the exchange of information among students and employers. This year’s “Career Days” event has been designed to help students connect with people, resources and organisations that will take them to the next level in realising their career aspirations. The event will take place at our own premises on the 9th and 10th of May. Students will have the opportunity to talk to employers from a wide variety of industries, who seek graduates from diverse academic disciplines. Our students will also be offered the chance to participate in many different workshops and presentations. Maria Matiaki Student Affairs and Career Planning Director, CITY College

Business Seminar Series Two more seminars have been scheduled to take place in May. On Thursday 10 May 2012, at 20.00, Mr. Tsoulis, Golden-i, Apple Premium Reseller, will deliver a presentation on “iPad Revolution in Modern Management". On Thursday 17 May, at 17:45, Mr. Kopidakis and Mr. Triakosas from Epikoinonein Creative Office will speak about “Packaging: your Last Opportunity to Sell”.

Hotel and Hospitality Management Conference In cooperation with Helexpo, the Marketing Club of ATEI and the CMC, BAED has organised an all-insightful conference on “Hotel and Hospitality Management”. This will take place on Saturday 24 May, 17:00-21:15, at the Auditorium “Rodoula Kehaghia”. Among the topics that will be covered are the following: Challenges in the Greek Hotel and Hospitality Industry, Integrating Effectively Social Media in a Hotel’s Marketing Strategy, Achieving Hospitality Excellence, and Building Customer Value in the Hotel Industry.

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A Kaleidoscope of Studying

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Success Stories Interviews, Interviews, Interviews While in Bucharest, Mr. Liassides, Academic Director of Postgraduate Studies, Senior Lecturer, BAED, was asked to give three interviews. Following his speech within the framework of a conference on “B2B Marketing”, three reporters present at the conference (two from business magazines and one from a TV network) were keen to interview Mr. Liassides. The first interview was with Ziarul Financiar and was published on Monday 23 April, both in print and online. The second was with Carrer Magazine and the interview will be used as a teaser for the Carrer MBA guide. The third was a TV interview for Antena 3 and it was broadcast in the business news section this week.

Two More Publications by Dr. Nikolaidou Two articles by Dr. Nikolaidou, Senior Lecturer, BAED, have just been published in the Defence and Peace Economics journal. The first one, titled “Defence Spending, Economic Growth, Corruption and Inequality”, attempts to give answers to questions like: Does defence spending promote or hinder economic growth? Is there a trade-off between defence spending and other forms of public expenditure? Is the impact of military spending different in developed and non-developed countries and countries that face various conflicts? And finally, is defence spending associated with corruption, and if so, what is the impact on the countries’ economic growth? The second paper, titled “Defence Spending and Economic Growth in the EU15, employs an augmented Solow –Swan model and estimates it both with panel and time series methods to provide empirical evidence on the economic effects of defence spending in the EU15 over the period 1961–2007. Overall, evidence derived from both panel and time series methods is consistent and suggests that military burden does not promote economic growth in this region.

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Success Stories HR Workshop Featured in National Newspaper The 4th International Strategic People Management Workshop, which took place on Tuesday 4 April, has been featured in one of the largest newspapers of Greece, “Kathimerini”. The workshop attracted considerable attention due to its interesting topic, “Project Resilience: Understanding the Impact of the Financial Crisis on the Economic Resilience of Entrepreneurship, Work and Governance”. Dr. Tim Vorley and Dr. Nick Williams from the University of Sheffield were the key note speakers of the workshop, while Dr. Psychogios and Dr. Szamosi from CITY College served as coordinators. To read the full story, please visit http://news.kathimerini.gr/4dcgi/ _w_articles_economyepix_2_29/04/2012_480497

Mr. Missopoulos Interviewed by Romanian Press Mr. Missopoulos has been interviewed by the Romanian Cariere magazine, on the topic of “Logistics and Supply Chain Management”. It was mentioned that such a unit is taught in the Executive MBA programme of CITY College, in recognition of the importance of this area of expertise for the sound operation of trade organisations.

Dr. Szamosi’s Paper Receives Award The Professor John Urry Recognition Award for the exemplary interdisciplinary paper at the 2nd Annual Interdisciplinary Tourism Research Conference was given to a paper co-authored by Dr. Szamosi and Drs S. Elliot and N. Papadopoulos (both from Canada). The paper is entitled: "An Integrative, Holistic Approach to the Study of Place Image".

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Well Done Petko! Congratulations to Petko Pentchev, BA (Hons) in Business Studies graduate, who got accepted unconditionally by the London School of Economics to attend a Master’s programme. Petko comments: “I would like to thank all lecturers at CITY College for the knowledge they have provided me with. CITY College is an incredible institution and I am very proud of choosing this university for my Bachelor’s degree.” Dr. Nikolaidis says: “We are proud of our students and we will do everything possible to help them pursue their dreams!”

Congratulations on your New Job Marinela Marinela Marinova, BA (Hons) in Business Studies graduate and MA in Marketing, Advertising and Public Relations student, has just been hired by Market Trend Ltd., an advertising and marketing agency based in Sofia, Bulgaria.

B2B Marketing Seminar by Mr. Liassides Evensys, a Romanian company specialising in organising business events in Central and Eastern Europe, invited Mr. Liassides to deliver a speech in the one-day conference that was held on “B2B Marketing”. The seminar took place at the Hilton Hotel in Bucharest, Romania, with the participation of 120 marketing executives from the Romanian industry.

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Company Visit to the Anglo-American School of Sofia A few weeks ago, 2nd Level students at VUZF University, in Sofia, Bulgaria, had the pleasure to experience for the first time a company visit. The visit was organised by Ms. Koleva, lecturer in Corporate Social Responsibility and Ethics. The group visited the Anglo-American School of Sofia, which is known for its social responsibility and semi-self-sustainable facility. The students were welcome by Mr. Todorov, Facility Operations Manager of the Anglo-American School, who presented a scaled model of the school and the different sections of the campus. He explained how rain water from the rooftops and higher grounds of the campus is collected into a lake at the lower end of the campus. This is then filtered and used as flush water in the toilets. In addition, this water serves as a reserve in the case of a fire emergency. After the presentation, Mr. Todorov offered students a tour around the campus, enabling them to see the solar panels, the security level, the water collectors, the lake and many other facilities aimed at securing a safe learning environment for students aged 3 to 18 years old.

Radio Interviews The University of Sheffield and its partner in Bulgaria, The Higher School of Insurance and Finance, have organised a scholarship contest with a media partner, Radio NRJ. For a whole month, the radio station was broadcasting the rules for the essay competition and many high-school graduates were calling and requesting information. An interesting point was that there were many requests for information on what it is like to be a student in the programmes of The University of Sheffield. For this reason, two students were invited to the studio of Radio NRJ to share their experience. Victoria Popova and Blagoy Savov, 2nd Level students, went to the studio and shared with the audience how happy they are with their studies. They mentioned that the programmes are very challenging and require great effort and consistency in learning. In the end, they encouraged the audience by saying that everyone should follow their dreams and if someone has got a dream to obtain very good education, the University of Sheffield is the best place to do this in the Balkans. On 4 May 2012, the winners of the contest will be announced on air by Mr. Radostin Vazov, Executive Director of The Higher School of Insurance and Finance.

Games with Undergraduate Students in Sofia On Tuesday 3 April 2012, in the context of the Principles of Management unit, delivered by Mrs. Papakonstantinou and Mrs. Koleva, our 1st level students at VUZF had the opportunity to experience another form of delivery. They practiced what they have taught in theory by playing games. The objective of this game was to make them understand the difficulties and the importance of working in teams. Students had to create a tower out of newspapers and they were judged based on specific criteria. “I hope you enjoyed it as much as I did”, says Mrs. Papakonstantinou! APRIL 2012—ISSUE 29

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Importance of Research-Led Teaching Research suggests that students are more likely to perceive benefits related to academic research when institutions actively manage a balance or integration between research and teaching. Academic institutions that emphasise both research and teaching do more than merely combine characteristics that tend to be associated with either of these two orientations. For example, many studies (York University, 2004 and Indiana University, 2007) have shown that there is a positive relationship between faculty time on research (particularly with undergraduates) and an emphasis on deep approaches to learning that benefits both students and lecturers. In particular, the benefits for students can be classified in 9 major categories as the following table shows. Benefit Motivate Interest

Details Tutors' strong interest in the subject helps to inspire/enthuse students; Enriching lectures with examples; Enlivens, enjoyable; Empowering; Satisfying for students to be making an important contribution to a developing field

Improve understanding & Consolidate information

Tutor is expert in the subject matter; Cementing issues from lectures by asking students to raise hypotheses from data provided in follow up seminars; Presenting examples of tutors research within lectures allows time for reflection and consolidation of material covered in an earlier part of the lecture

Encourage critical reflection/ analysis

Promoting a critical review of data/critical thinking; Creating a virtual investigation by providing students with data in response to hypotheses developed and refined; Provides challenging questions for students; Personal contact allows students to appreciate that researchers and their publications are open to critique and reinterpretation

Provide up to date information

Illustrating to students that they are really being taught to the cutting edge of the subject; Introduces students to recent research and cutting edge material

Demonstrate research approaches

Introducing students to research purposes, approaches and processes; Provides research training; Allows student to be part of the research process

Link staff research with course content

Interesting for students to see the link between what they are learning and what their teachers are researching/publishing; Making links between a tutor's published work and students' module content; Allows the students to 'interrogate' a researcher directly rather than deal with anonymous, journal articles and books written by people they will never meet. Enjoy teaching own research topic; Interesting and rewarding challenge; Pleasurable; Is rewarding to the teacher if students find their research interesting

Enjoyment Teacher learns

Student questions can stimulate tutor's thinking and can also identify gaps in the tutor's knowledge and in the wider scholarship; Gives confidence to the teacher to tackle topics in new ways and develop new arguments and proofs; Teacher continues to learn; Aids reflective practice

Supports research

Minimises preparation time for research for new topic of interest; Sharpen tutor's interpretations; Has given birth to a writing project; Sometimes publishable

The above benefits provide a strong argumentation in favour of promoting research and integrating it into the teaching curricula. The target of BAED is to continuously enhance the research culture by creating a platform for multi-disciplinary research in all relevant fields (Economics, Finance, Strategy, Operations, Human Resources, Supply Chain, and Information Technology), promoting further the research of staff as well as the level of teaching delivered to students. Many of the our staff have national and international reputation in their areas of expertise, and coordinate and participate in various research clusters within SEERC. Furthermore, BAED in collaboration with SEERC, aims to focus on research projects with special interest in the South-East European region as well as to develop relationships with international research institutions, in order to organise workshops, conferences and publish quality work. In this respect, many members of staff use their own research evidence and/or the research evidence of other academics and researchers in BAED, in their lectures and seminars. This offers many advantages to both students and lecturers, like enthusiasm, knowledge, up to date teaching and motivation.

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Interview Interview with Mukhayo Khodzhibaeva What have you enjoyed the most while studying at CITY? Many friends of mine who have attended Master’s courses in Finance abroad have shared with me their study experience. They have complained about large groups of students, making it harder to follow a unit that since the lecturer has been unable to pay attention to everyone. Frankly speaking, I expected the same thing when I joined CITY. But when the first semester started, I was pleasantly surprised by the small group of students and very attentive and friendly teaching staff who are always available to answer our questions, address our concerns and encourage us during our studies. I would also like to emphasise the sound curriculum of the MSc in Banking and Finance programme, as each unit enables students to gain valuable knowledge and skills which are necessary and very helpful when pursuing a successful career. I have really enjoyed all classes. Of course, the study process is hard and demanding due to complicated unit material and strict deadlines, but I am confident that getting the degree is worth all that time and effort spent. Taking this opportunity, I would like to express my gratitude to the teaching staff for their professionalism, dedication to subject, patience and care towards students. What would be the one thing that you would change in the way CITY works? I do not know to what extent this is possible, but I suggest making the assessment period (deadlines of assignments and preparation for exams) less stressful for future students, particularly in the first semester since the educational and evaluation system at CITY is new for most students coming from different backgrounds. During your studies at CITY, did you learn certain things about different cultures? I am glad that in our group there are students from different countries, including ones about which I didn’t know much before like Serbia, Kosovo and FYROM. We have all learnt and shared a lot about each other’s language, culture, education, traditions and ways of doing business. I am sure that being part of such a multicultural group will lay the foundations for future long-term business relationships among current students. Do you think it is important and useful to have knowledge and experience in many different fields? In my opinion, it is important to first gain fundamental knowledge in a particular area and perfect the relevant professional skills. As soon as a certain level of qualification and expertise has been reached, then the actual career building starts. With every new challenge, a higher level of personal and professional development can be achieved. What are your plans after graduation? Since I am an Erasmus student, I am going back to Tajikistan in order to share my new knowledge and skills with the local professional community. There are plenty of job opportunities, especially in the banking and finance sector. However, studying at CITY has also allowed me to develop my research skills and better understand the essence and attractiveness of research, and this fact has led me to also consider an academic career as well. Which is the most interesting experience you’ve had while living in Greece? Before coming to Greece, I’d heard a lot about its rich historical culture but I did not expect that many Byzantine monuments and archaeological sites are almost everywhere in Thessaloniki. I hope to see most of them during my stay in Greece. The next interesting experience was the 14th Thessaloniki Documentary Festival which took place in March. I was impressed by this vivid cultural event as the main programme focused on documentary films which explore the social and cultural developments in the world. I particularly liked the creative atmosphere of this event and enjoyed watching some documentary films.

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Charity Event Organised by CSU and SUNRISE In the evening of Thursday the 5th of April 2012, a charity gala was hosted at Club Guilty, coorganised by the CSU and the SUNRISE movement. A large amount of money was collected and donated to a 12 year old child diagnosed with cancer in the Ahepa General Hospital of Thessaloniki. Guests at the charity event were offered the chance to win different prizes such as a weekend at Olympia Hotel in Thessaloniki, MED store vouchers, Edward Jeans vouchers, a jewelry set from Galaxy Diamonds, discounts for dancing lessons in Danza Fuerte and one year free Italian or Spanish classes at Galileo Gallilei. The lottery was organised with an intention to gather additional money for the sick boy. Additionally, guests enjoyed an oriental dance show from the Danza Fuerte’s dancers and excellent music. The event was supported by: REAL KAT - ΣΥΡΜΟΣ & ΣΥΝΕΡΓΑΤΕΣ ΜΗΧΑΝΙΚΟΙ, Danza Fuerte Σχολή Χορού, EDWARD Jeans, Galaxy Diamonds Jewelry, GoldenStar Hotel Thessaloniki, MED, Hotel Olympia Thessaloniki, Galileo Galilei. Tatjana Taneva 3rd Level, BA in Business Studies

Dr. Szamosi Delivers Seminar for CMC Members On Monday, 30 April 2012, Dr. Szamosi delivered an interesting seminar for CMC members under the title “Country Branding” where students had the opportunity to increase their knowledge not only about other countries, but also about their home countries. The main purpose of the seminar was to highlight the importance of countries’ brand image and perceptions, and stereotypes revolving around them. Firstly, Dr. Szamosi asked students to share their knowledge about several countries, further reinforcing particular stereotypes and misconceptions that branding has led to. Further on, he explained thoroughly how exactly businesses can benefit from these given perceptions and how they can deal with misconceptions in order to enhance their image among their target customers, providing useful real-life examples and displaying relevant videos. Overall, the seminar enabled students to better comprehend what lies underneath brand names and their relationship with their country of origin from a business perspective. We would like to thank Dr. Leslie Szamosi for this seminar and we look forward to more. Lucia Florentina Ionescu Secretary of CMC, 2nd level BA in Business Studies APRIL 2012—ISSUE 29

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Yearbook 2012 The Yearbook of CITY College, the most amazing project of CITY Marketing Club is here! We are excited to announce that the 2nd edition for the 2012 graduates is under production. You can now reserve your copy! The price of the Yearbook is only 15 Euros. We are trying to reduce the cost through different sources and this price is just enough to cover a part of the total cost of the project (graphic designer, reproduction, etc). As a graduate, you are the owner of the most amazing part of your life: “The student life”. What kind of graduate can you be without a Yearbook that can make you remember the best moments during studies, smile or thrill when you open it and be the first step in creating your business network for the future? Last year, we created the first official Yearbook of CITY College. Elegant, modern, innovative, different. A Yearbook that proudly represented the International Faculty of the University of Sheffield to all its stakeholders. This year’s Yearbook contains an overview of all the exciting activities, events and initiatives that we have all been busy working on over the last year, along with photos of all of us. It is going to be approximately 80 pages long, fullcolour. From the beginning, our vision was based on 3 key words: Innovative – Creative – Unique. We try to realise this vision and even though we have faced difficulties we will definitely produce an innovative and creative Yearbook! Because every CITY student DESERVES to have an unique Yearbook. It is with great pride that I present you the Yearbook Team 2012: Rilind Hoxha (Director of Photography), Dimitrije Kocic, Tana Licsandru, Svetislav Jakovljevic, Christy Gofa, Maxim Cursunji, Anna Oleksis, Isidora Mauroudi, Tina Ionescu, Giorgos Siakkiadis, Irina Mkrtchan, Apostolos Dermetzopoulos, Cristina Postolache, Nina Konstantinidou, Adrian Solomon, Aleksandra Laketa and James Hayden. We all promise that we will do our best AGAIN! But we also need your contribution: Attend the official photo shooting. Answer the questions provided by the Yearbook Team online. Reserve your book today, by giving 10 Euros in advance. CITY students, you are one step before graduation and one step before having an amazing Yearbook that will gather all your special moments together in a book forever…let’s take the step and be proud of it…again! Menelaos Moustakas 2nd Level, BA in Business Studies

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E-nsights April 2012  
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