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PRESS KIT NHS 2008

www.jascoproducts.com/press/nhs2008


CONTENTS 2 ..... Who is Jasco? 3 ..... Jasco at the 2008 National Hardware Show 4 ..... New Product World: GE Choice Alert Wireless Alarm 6 ..... GE Home Monitoring Personal Surveillance Cameras 7 ..... GE LED Products: Under Cabinet Fixtures, Touch Lights 8 ..... GE CoverLites 9 ..... GE Energy Saving Lamps & Torchieres 10 ... GE Z-Wave Wireless Lighting Controls 13 ... GE Lanterns 14 ... GE Digital Converter Box & Digital Antennas 15 ... Photo Thumbnails




#36324

To Stairs & New Product World

SAFE QUICK LIGHT

BIRK INDUSTRIES

WAXMAN CONSUMER GROUP

MAIN AISLE

LDR INDUSTRIES

Jasco is located in Booth 36324 in Central Hall. Look for Jasco near the stairs, not too far away from New Product World and Green World. Please take time to visit Jasco, we would be happy to help you with your media needs.

BENNETT CANADA

BOOTH 36324

THE GORILLA GLUE COMPANY

JASCO PRODUCTS COMPANY

THORWORKS

KELLY-MOORE PAINT

WHERE IS JASCO?

WHO IS JASCO?

GE BRAND PRODUCTS

SCHEDULE May 6, Tuesday 9:30 am: Booth Opens 5 pm: Booth Closes May 7, Wednesday 9:30 am: Booth Opens 5 pm: Booth Closes May 8, Thursday 9:30 am: Booth Opens 3 pm: Booth Closes

Jasco develops, markets, and distributes GE consumer electronic accessories, computer accessories, home electric products, and personal security & surveillance products. Based in Oklahoma City, Jasco sells to most all major retail channels in North and South America. Check out the GE Choice Alert Wireless Alarm at New Product World.

CONTACTS

WWW.JASCOPRODUCTS.COM

Brooke Adcox Jasco Products Company Media Coordinator/PR badcox@jascoproducts.com (405) 302-2426 [office] 

Ric Miller Jasco Products Company Strategic Marketing Manager rmiller@jascoproducts.com (405) 302-2323 [office] 


CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Introduces New GE Home Electric Products at 2008 National Hardware Show LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, kicks off the 2008 National Hardware Show (Central Hall/Booth 36324) today by introducing several new GE product lines, including the GE Choice Alert Wireless Alarm System, GE Home Monitoring Personal Surveillance Cameras, GE LED Home Electric Products, and GE Z-Wave Wireless Lighting Controls. “GE Home Electric Products provide innovative solutions that can be easily integrated into today’s modern lifestyles,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “The new product lines enhance Jasco’s offering by focusing on growing market sectors, including LED products, personal security and surveillance, and wireless lighting controls.” Jasco’s new product lines join more than 500 GE branded products on display at Booth 36324 in the Central Hall of the Las Vegas Convention Center. Jasco 2008 NHS Product Spotlights • GE Choice Alert Wireless Alarm

• GE CoverLite™ LED Nightlights

• GE Home Monitoring Personal Surveillance

• GE Energy-saving Lamps & Torchieres

Cameras

• GE Z-Wave Wireless Lighting Controls

• GE LED Under Cabinet Fixtures

• GE LED & CFL Lanterns

• GE Wireless LED Touch Light

• GE Digital Converter Box

About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Launches GE Choice Alert™ Wireless Alarm System: Easy Wireless Alert Products for any Budget LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, today launched the GE Choice Alert™ Wireless Alarm System, a collection of easy wireless alert products for any budget, at the 2008 National Hardware Show. On display at New Product World (Central Hall/Booth 37524) and Jasco Products Company (Central Hall/Booth 36324), the GE Choice Alert Wireless Alarm System uses a one-of-akind expandable wireless system platform that allows users to enjoy features of more expensive systems without monthly monitoring fees or complicated installation. “The announcement of the GE Choice Alert Wireless Alarm System launches Jasco’s brand new line of GE personal security and surveillance products,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “The security and surveillance product line also includes a fresh selection of Z-Wave-enabled remotes and modules, wired and wireless home monitoring cameras, and stand-alone personal home alerts.” The GE Choice Alert Wireless Alarm System lets the user choose the areas of the home that they want covered. By providing a mix-and-match selection of sensors, sirens/alerts, and signal repeaters, the Choice Alert system allows users to create an alarm system completely unique to their needs. No other wireless alarm system offers as many features and the advanced zone protection at the same price point of the GE Choice Alert Wireless Alarm System. At the heart of the system is the Control Center, an expandable four-zone alarm/alert hub that provides three zones with alarm/chime/alert functions and a dedicated fourth zone for alert-only notification. The Control Center features an easy-to-program five-button keypad, and includes visual feedback indicators, unique audio tones for each zone, an internal siren, and the option to add extra sirens for garages or second floors. Users can add up to 16 sensors (four per zone) to the Control Center using any combination of Window/Door, Motion, Garage, and Water Leak sensors. The Window/Door and Motion sensors are weather resistant for use outdoors to secure gates, storage sheds, and workshops. All sensors can be added or removed to any zone via proprietary code selection technology and a simple four-step programming procedure. In fact, the Choice Alert system automatically creates an exclusive security code right out of the box—no need to set dipswitches and jumpers. Additional sirens and the Choice Alert-exclusive Silent Alert expand the notification reach of the alarm system and help provide better protection for any home or small business.

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GE Choice Alert Wireless Alarm System Control Center: Activate/deactivate the alarm, monitor sensor alerts, program sensors, and organize sensors into easy-to-recognize zones. Features a five-button keypad, visual feedback indicators, unique audio tones for each zone, and internal 120db siren. (45129) Garage Door Sensor: Gravity-activated sensor monitors if a garage door is lifted or lowered, perfect for keeping automobiles and expensive outdoor equipment safe. (45130) Window/Door Sensor: Weather-resistant sensor features an easy-to-install magnetic contact that can be discreetly placed on most windows and doors to alert the user if a door, window, back gate, or shed is opened. (45131) Motion Sensor: Weather-resistant sensor detects movement for up to 40 feet with a 110-degree detection area, the optimal sensitivity to monitor halls or the backyard. (45132) Water Leak Sensor: Water leaks can be costly if they aren’t detected quickly. The Water Leak Sensor immediately reports any disturbances around water tanks, washing machines, and more. (45133) Alarm Siren: Increase the alert area with an External Alarm. The 130db add-on siren is ideal for alerting those upstairs, in the garage, or outside. (45136) Silent Alert: The exclusively designed Silent Alert features flashing LEDs to inform the user if the alarm system has been triggered before entry into the home. (45137) Signal Repeater: Increase the reach of the Choice Alert system with the Signal Repeater, a plug-and-play device that extends the signal up to 200 feet. (45138) ###

PAGE 2 OF 2 About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Ships New Line of GE Home Monitoring Personal Surveillance Cameras LAS VEGAS—January 7, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, today announces at the 2008 National Hardware Show (Central Hall/Booth 36324) the company is shipping its new line of GE Home Monitoring Personal Surveillance Cameras. The line—spearheaded by the award-winning GE Wireless Color Camera and LCD Monitor—allows consumers to create tailored surveillance systems using a mix-and-match selection of cameras, monitors, and receivers, which are available in wired, wireless, color, black-and-white, and night-vision models. “Jasco’s GE Home Monitoring cameras offer a convenient plug-and-play solution for home surveillance,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “The line is designed for DIY consumers to easily set up a system that is not only customized to their monitoring needs, but also available at multiple price points to make the technology accessible across several demographic groups.” The GE Wireless Color Camera and LCD Monitor provides an affordable, easy-to-install home surveillance system with a versatile, multi-functional design that easily integrates into most modern lifestyles. The 2008 CES Innovations honoree allows users to quickly set up a wireless video surveillance system perfect for monitoring children, pets, and property. The kit includes one camera with night vision capabilities and one monitor with a 2.5-inch LCD screen, slightly larger than most on the market. The camera can be used freestanding or secured to a wall, and transmit color video and sound up to 200 feet. The chic, low profile LCD monitor receives the signal from the wireless camera, and can be used on or off the charging stand. For consumers who prefer adding surveillance capabilities to an existing television, the GE Wireless Color Camera and Receiver can hook up to any television with A/V inputs. At roughly the size of a deck of cards, the Receiver discreetly integrates into most home television setups and allows users to toggle between two camera views. The Wireless Color Camera includes night vision capabilities and Audio Detection Notification (a feature on all the wireless systems) that turns on the camera when it senses a noise disturbance. The GE Wireless Camera and Black-and-White Monitor includes a 5.5-inch dedicated portable monitor to provide an additional security solution. The GE Home Monitoring surveillance camera line also includes the GE Wired Camera and Blackand-White Monitor, Add-on Wireless Color Camera, and Wired Color Camera. ### About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Launches New Line of GE LED Home Electric Products at 2008 National Hardware Show LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, launches its new GE LED Home Electric Products at the 2008 National Hardware Show (Booth 36324). Jasco’s new category features exciting new GE products, including Jasco’s first LED under cabinet fixtures, as well as LED touch lights, electric candles, book lights, lanterns, and nightlights. “LED is the future of GE home electric products,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “GE LED products use less energy, create less heat, and enjoy a longer product life than previous lighting products. Jasco foresees this developing technology to provide user-friendly, energy-saving solutions for every home.” The GE LED Under Cabinet Fixture line features top-of-the-line LED technology, complimenting Jasco’s successful GE fluorescent, xenon, and halogen under cabinet lighting products. The fixtures feature a sleek industrial design, perfect to coordinate with today’s popular kitchen and home decors. The plug-in fixtures are available in 10- and 16-inch lengths. The new, multitasking GE Wireless LED Touch Light joins Jasco’s selection of LED touch lights, and features four super-bright LEDs arranged on a pivoting horizontal bar that can conveniently hang in a closet, magnetically attach to workbenches or refrigerators, install under cabinets, or connect with other GE Wireless LED Touch Lights for greater light coverage. The touch light can also be removed from the holster and used a flashlight or toted on the go with the handy belt clip. Jasco offers additional battery-operated LED products, including book lights, electric candles, and hybrid lanterns. The GE Blow-out Candles are the only electric candles on the market that react and flicker to surrounding air movement. The GE SteelBEAM™ LED/Fluorescent Dual Light Lantern combines an LED and compact fluorescent light for durable, all-weather lantern with maximum battery life. The LED product line is rounded out by comprehensive selection of LED nightlights offering safer construction and lower heat than standard incandescent nightlights. The GE CoverLite LED Nightlights feature a high-end designer look that hides unsightly outlets (please see additional press release). GE LED nightlights are available in a variety of colors and shapes, allowing consumers to easily enhance their décor by incorporating LED technology. And for power emergencies, the GE Power Failure Nightlight automatically illuminates when it senses a power outage. ### About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Launches GE CoverLite™ LED Nightlight Line at 2008 National Hardware Show LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, today launches the new GE CoverLite LED Nightlight Line at the 2008 National Hardware Show (Central Hall/Booth 36324). Jasco’s new GE CoverLites feature a safety-conscious, one-piece design, fashion-forward matte and metallic finishes, and energyefficient, long-life LED technology. “LED is the future of GE home electric products,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “GE CoverLite LED Nightlights offer the perfect plug-and-play solution for adding attractive sconceinspired guide lighting throughout the home or office.” The GE CoverLite LED Nightlight Line can be used to cover unsightly electrical outlets or easily moved to allow access to an available plug. The LED provides a soft white light, while the louvered design ensures an ambient glow. GE CoverLites remain cool to the touch, and have no bulbs to replace or break. The nightlights come in white, black, oil-rubbed bronze, and brushed nickel finishes, and are available in single or multi-packs. GE CoverLites join Jasco’s comprehensive selection of GE LED Nightlights, including the acrylic Reflections line, color-changing aquarium and sports series, and power fail nightlights. Jasco also offers a selection of LED tap lights, book lights, electric candles, lanterns, and under cabinet fixtures. ###

About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Introduces New Models to Line of Energy Saving Lamps & Torchieres LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, today introduces new models to its line of energy saving lamps and torchieres at the 2008 National Hardware Show (Central Hall/ Booth 36324). Developed to attract not only energy and money conscious consumers, but also those looking for stylish and trendy lighting, the line qualifies for new ENERGY STAR 4.1 standards by elegantly incorporating compact fluorescent light bulbs (CFL) into one-of-a-kind, eye-pleasing designs fit for any home or office. “As seen with recent sales trends, consumers are actively seeking home products to help them save money and help the environment,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “Jasco’s line of GE energy saving lamps pair energy-efficient lighting with modern designs to provide a solution perfect for today’s green living.” Jasco’s new GE lamps and torchieres boast exciting leading-edge features, including three-way dimming on floor lamp models, full-range dimming on torchieres, larger selection of cosmetic finishes, and improved designer-quality lampshades. The expanded line also includes two models with a convenient swing arm for users to easily reposition the light and transition from ambient to task lighting. In addition, the stylish and fashionable designs compliment the existing line of desk, table, floor, and torchiere models with contemporary finishes like brushed nickel, vintage antique brass, oil-rubbed bronze, alabaster glass, and more. Every lamp and torchiere in the energy saving line includes a CFL bulb providing flicker-free start up and a reliable long life. CFL bulbs emit a warm white light and use two-thirds less energy, generate seventy percent less heat, and last up to twelve times longer than standard incandescent and halogen bulbs. One 23-watt CFL bulb can last more than nine years and save the consumer up to $77 over the lifetime of the bulb. The desk, table, and floor models include a GU24 bulb, a one-piece removable fluorescent bulb and ballast product. The torchieres feature a 2D fluorescent bulb and full range dimmer capability. GE energy saving lamps and torchieres retail from $49.99 to $129.99. ###

About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.




CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Begins Shipping GE Z-Wave Wireless Lighting Controls LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, announces the company has begun shipping its much-anticipated line of GE Z-Wave Wireless Lighting Controls. On display at Jasco’s National Hardware Show (Central Hall/Booth 36324), GE Z-Wave Wireless Lighting Controls allow consumers to take control, feel safe, and save energy—a concept thoroughly outlined through the product’s new consumer website, easyzwave.com. “Jasco’s GE Z-Wave Wireless Lighting Controls provide exciting technology still new to most consumers,” says Cameron Trice, Senior VP of Marketing and Product Development. “As a company, we felt it was necessary to create a comprehensive website to not only spotlight the product line, but also explain the technology and provide an additional avenue for customer support.” Jasco’s innovative Z-Wave product line is the company’s first complete system that enables users to wirelessly control lighting and small appliances in the home using revolutionary Z-Wave technology, a RF wireless language created by Zensys. Jasco’s GE Z-Wave Wireless Lighting Controls bring home automation to the everyday, do-it-yourself homeowner by providing the technology and flexibility to easily create and tailor a wireless home lighting control program without the complicated installation and high price tag found with previous systems on the market. Jasco’s versatile GE Z-Wave Wireless Lighting Controls feature eight key products: Remote, Advanced Remote, Lamp Module, Fluorescent Light & Appliance Module, Outdoor Module, Duplex Receptacle, Dimmer Switch, and 3-Way Dimmer Kit. These versatile products allow users to turn on/off small appliances, dim overhead lights and plug-in lamps, and create individual lighting groups and scenes all from one hand-held remote. Home automation has long been considered a luxury, and the market did not progress past expensive systems that had to be professional installed. Jasco’s very affordable GE Z-Wave Wireless Lighting Controls give users the ability to construct one-of-a-kind lighting and appliance control systems that can easily be updated with the changing needs of the household. Users can quickly and easily add, subtract, or reconfigure the product setup to ensure that the system continually works with their lifestyle.

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All GE Z-Wave Wireless Lighting Controls can be controlled remotely or manually at the device, act as signal repeaters to ensure the wireless command reaches its destination, and work together in group or scene settings. Jasco’s GE Z-Wave certified product line is designed not only to work well together, but also to work with ZWave certified devices from other manufacturers (such as thermostats and garage door openers). In fact, Jasco’s GE Z-Wave Wireless Lighting Control System can accommodate a network of up to 232 individual ZWave modules. Jasco’s Z-Wave product line operates at 908.42 MHz to provide the best frequency for the mesh network, as well as establish a system that is also Wi-Fi, Bluetooth, and cordless phone friendly. Z-Wave Terminology GE Z-Wave Wireless Lighting Controls Remote: The easy-to-use GE Remote operates up to 18 individual Z-Wave modules, as well as allowing users to create up to 18 groups and 18 scenes. The compact, ergonomic remote features LEDs to provide users with visual feedback of completed commands. (45600) Advanced Remote: In addition to allowing users to control 18 modules, 18

Module: One Z-Wave controlled unit that allows a light or appliance to be Z-Wave enabled. Group: A setting that allows users to control the on/off function of more than one Z-Wave module.

groups, and 18 scenes, the GE Advanced Remote features an LCD screen that gives easy-to-read feedback of completed commands. This 2007 CES Innovations Design & Engineering Award honoree also includes calendar and clock functions that allow users to schedule up to nine control events, like the gradual brightening of bedroom lights weekday mornings or the on/off function

Scene: A setting that allows users to control the on/off and brightness level of more than one Z-Wave module.

of outdoor lighting in the evenings. (45601) Lamp Module: The space-saving horizontal design of the GE Lamp Module plugs into a standard wall receptacle without blocking the second outlet. The module adds remote control and dimming capabilities to standard incandescent floor and table lights via the Z-Wave enabled outlet, as well as providing an always-on, pass-through outlet for standard electrical functions. (45602) Fluorescent Light & Appliance Module: The plug-in GE Fluorescent Light & Appliance Module provides one Z-Wave outlet that allows the user to wirelessly turn on/off the appliance or fluorescent light, as well as one pass-through outlet. The module features Jasco’s exclusive space-saving horizontal design that keeps the second outlet on the receptacle free for use with other devices. (45603)

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Outdoor Module: The GE Outdoor Module provides Z-Wave wireless operation of outdoor lighting and appliances. The weather-resistant enclosure allows for year-round outdoor use, and is designed to be ideal for wireless control of lighted holiday decorations. (45604) Duplex Receptacle: As one of the first direct-wire receptacles to market, the GE Duplex Receptacle includes one pass-through outlet and one Z-Wave outlet that can be used to wirelessly turn on/off lamps and small appliances. The sleek receptacle features a contemporary design that compliments the low-profile aesthetic of the entire line. (45605) Dimmer Switch: The GE Dimmer Switch replaces an ordinary light switch to provide dimming control at the switch, as well as total Z-Wave wireless lighting control. The modern design is highlighted by the LED feature that helps show the location of the switch in a dark room. The direct-wire switch is easy to set up with its 2-wire installation process. (45606) 3-Way Dimmer Kit: The GE 3-Way Dimmer Switch Kit is designed for rooms, halls or staircases with light switches at both ends of the area, and includes a primary dimmer and auxiliary switch. The kit allows for total Z-Wave lighting control, including on/off and dimmer functions. Both switches include the blue LED location light. (45613) ###

PAGE 3 OF 3 About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.

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CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Shows Innovative GE Lanterns at 2008 National Hardware Show LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, begins showing today its line of innovative line of GE Lanterns at the 2008 National Hardware Show (Central Hall/Booth 36324). Jasco’s new GE Lanterns utilize the latest in LED and compact fluorescent technology, while providing ultraportable and rugged designs perfect for camping, patio, home, office, and more. “Jasco is excited by the evolution of our portable GE Lanterns,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “By pairing innovative designs with new lighting technologies like LEDs and CFLs, we foresee future growth in this category.” The weather-resistant GE SteelBEAM™ LED/Fluorescent Dual Light Lantern provides two light outputs: ultra-bright LEDs and CFLs. The selectable light feature allows users to ensure they have the right light for every task. The LEDs last over 30,000 hours and provide soft mood lighting, while the bright fluorescent bulb—rated for 8,000 hours—emits a warm white light for a campfire-like setting. Both the LEDs and CFL lights are energy efficient, and enjoy an extended battery life over regular incandescent lanterns. For energy on the go, the GE DynaBEAM™ LED Lantern features a wind-up generator to provide light in even the most remote places. The lantern uses energy-efficient, ultra-bright LEDs that conserve battery life and last up to 30,000 hours. The unit can also be powered by the internal rechargeable battery, plug-in AC adapter, and DC automotive adapter, and is equipped with two brightness level settings and emergency siren. The modern and portable pop-up design makes the GE DynaBEAM™ the perfect companion for camping or emergency uses. Backyard need a little mood lighting? Complete a patio design with Jasco’s GE Décor Lantern and GE Mission Patio Lantern. Enhanced with sophisticated and stylish copper finishes, these moisture-resistant lanterns are built for indoor and outdoor use. The lanterns emit a warm glow perfect to brighten any backyard barbecue or camping trip, and feature energy-efficient fluorescent bulbs rated with an 8,000-hour life. ###

About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.

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CONTACT Brooke Adcox Jasco Products Company Media Coordinator badcox@jascoproducts.com (405) 302-2426 [office] FOR IMMEDIATE RELEASE

Jasco Displays GE Smart Digital Converter Box at 2008 National Hardware Show LAS VEGAS—May 6, 2008—Jasco Products Company, GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products, will be displaying the new GE Smart Digital Converter Box at the 2008 National Hardware Show (Central Hall/Booth 36324). Jasco’s exclusively designed digital television accessories not only simplify installation and enhance the overall digital home theater experience, but also prepare retailers and consumers for the upcoming February 17, 2009, digital television conversion. “Jasco’s GE digital television accessories provide consumer-friendly solutions for today’s digital lifestyles,” says Cameron Trice, Jasco Senior VP of Marketing and Product Development. “From our award-winning line of digital antennas to our competitively priced digital converter boxes, Jasco is a one-stop shop for retailers and consumers looking for quality digital television accessories.” The GE Smart Digital Converter Box converts off-air digital television signals for use with analog televisions, providing one of the easiest and most cost-effective solutions to prepare for the upcoming DTV transition. The converter box features an exclusive Smart Digital Antenna interface, which enables the box to work with the GE Smart Digital Antenna to automatically seek and lock the strongest over-the-air TV signal available. The box also works with existing outdoor or rabbit ear antennas. The GE Smart Digital Converter Box features an easy 1-2-3 step installation process, and meets federal standards for use with the TV Converter Box Coupon Program. The converter box not only converts the digital signal for use with analog televisions, but also adds advanced features like Dolby Digital support, full television program guide, parental controls, sleep timer, selectable picture output, closed captioning support, multi-language onscreen display, and ENERGY STAR rating. The GE Smart Digital Converter Box is easily controlled using the included full-feature remote, and comes with online and call-in customer support service. Jasco’s digital television accessories offering is rounded out by comprehensive lines of GE Digital Television Antennas and GE Ultra Pro™ Digital HDMI cables and adapters. For educational information on the DTV transition and in-depth product descriptions, visit Jasco’s new micro-site, jascoproducts.com/hdtv. ###

About Jasco As a GE licensee, Jasco Products develops, markets, and distributes Consumer Electronic Accessories, PC Accessories, Home Electric Products, and Personal Security & Surveillance Products under the GE logo. GE is a trademark of the General Electric Company. For more information, please visit www.jascoproducts.com.

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PRESS PHOTOS For higher resolution images, alternate angles, or lifestyle pictures, contact Brooke Adcox at badcox@jascoproducts.com or visit jascoproducts.com/press/nhs2008.

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Jasco GE NHS Press Kit 2008